innhold
Landingssider ........................................................................................................... 156 Vedlikehold ............................................................................................................... 158 Kapittel 7 Markedsføring i sosiale medier ................................................................................. 159 Kanalvalg .......................................................................................................................... 159 Facebook .......................................................................................................................... 163 Suksessfaktor 1: Et gjennomtenkt sidekonsept .................................................. 164 Suksessfaktor 2: Gode oppdateringer ................................................................. 173 Suksessfaktor 3: Betalt fremming ........................................................................ 183 Instagram ......................................................................................................................... 186 «Lappeteppet» ......................................................................................................... 186 Postene ...................................................................................................................... 188 Instagram Stories .................................................................................................... 192 Hashtags på Instagram .......................................................................................... 193 Business accounts ................................................................................................... 194 Snapchat ........................................................................................................................... 194 Redaksjonell bruk .................................................................................................... 195 Markedsføringsbruk ............................................................................................... 196 Twitter ............................................................................................................................... 197 Mentions og hashtags ............................................................................................ 198 Relevante strategier for Twitter ............................................................................ 199 Linkedin ............................................................................................................................ 201 Bedriftens Linkedin-side ........................................................................................ 202 Markedsføring på Linkedin .................................................................................... 205 Prospekting på Linkedin ......................................................................................... 206 Faggrupper ................................................................................................................ 207 Pinterest ........................................................................................................................... 207 Pinterest i netthandel ............................................................................................. 209 En katalog til inspirasjon ........................................................................................ 212 Kapittel 8 E-postmarkedsføring .................................................................................................... 214 Verktøy for e-postmarkedsføring ................................................................................ 215 Suksessformelen for e-postmarkedsføring ................................................................ 216 Bygge bedriftens e-postliste (X) .......................................................................... 217 Skrive gode overskrifter (OR) ............................................................................... 220 Lage gode mailer (CTR) ......................................................................................... 227
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106819 GRMAT Markedsfoering og kommunikasjon paa nett 170101.indd 7
15/02/2017 12:54