Cash & Carry Management Aug 25

AND GOING STRONG AND GOING STRONG

- 1995

16 depots open.

16 more depots open & acquires Batley adding 22 further Cash & Carry depots.

Within 1.5 years of opening, £12 million turnover is achieved.

14 more depots open.

Bestway received the coveted 'Queens Award for Enterprise: International Trade 2012' in recognition of outstanding success as one of the UK's leading performers in food exports.

Bestway Wholesale is presented with 2 Grocer Gold Awards: Technology Supplier of the Year and Business Initiative of the Year.

Bestway launches their own label range 'Best-In' and establishes the Bestway Foundation.

The group launches Best-One, its convenience store symbol group for independent retailers.

Bestway receives The Grocer magazine award -

2015 - 2025

Bestway Wholesale acquired Costcutter Supermarkets Holding Limited, trading as Costcutter Supermarkets Group (CSG), taking Bestway Wholesales annual turnover to almost £3 billion, alongside a symbol franchise and a company store retail estate of more than 3,795 stores in the UK.

"Best Wholesaler Award".

In a spectacular evening at the Royal Albert Hall, Bestway Group marked its 50th anniversary and the 90th birthday of its founder, Sir Anwar Pervez OBE, HPk, with a dazzling celebration honouring one of Britain’s most exceptional entrepreneurs and philanthropists.

Former Prime Minister, The Rt Hon Lord David Cameron paid tribute to Sir Anwar’s lifelong values of enterprise, generosity, and service – calling him “a true British success story whose influence spans continents and generations.”

First shop opened at Earls Court.

2025

In Focus Henderson Foodservice explains how it met the challenge of supplying the caterer for The Open, held last month at Royal Portrush in Northern Ireland.

Rupa Samani, senior purchasing manager at WowBoxMe, a member of The Wholesale Group.

In its Summer 2025 Catering Guide, Booker highlights the latest trends in

Festive support

Q Catering has launched a festive brochure and microsite (qcatering.co.uk/festive) to help its customers deliver unforgettable dining experiences this Christmas.

The microsite provides customers with support including recipes, a preorder facility, menu design and point-of-sale materials.

“We know how important the festive period is for our customers, and we’re here to help them make the most of it,” said MD Steve Clarke.

LWC’s most advanced depot

LWC, the UK’s largest independent drinks wholesaler, has officially opened a new state-of-the-art distribution depot in Prescot, Merseyside.

The 74,500 sq ft site is more than double the size of LWC ’s previous Widnesbased depot. The move follows more than a decade of steady growth in the region, with rising demand from local hospitality customers prompting the need for a larger, more efficient site that can better support their needs.

Built to BREEAM Excellent standard – one of the UK’s highest ratings for sustainable building design –the depot is LWC ’s most environmentally advanced facility. The BREEAM framework assesses buildings against key measures such as energy efficiency, materials, waste reduction and environmental impact.

As part of this commitment, the site features a 211 kWp solar PV system paired

with 300 kWh of battery storage, which is expected to supply over 55% of the depot’s electricity needs.

The system significantly reduces reliance on the grid and avoids over 40,000 kg of CO ₂ emissions annually –equivalent to taking nine petrol cars off the road or planting more than 1,600 trees each year.

Crucially, the battery system stores excess solar energy generated during the day, allowing the facility to operate sustainably around

the clock.

Scott Brady, depot manager at LWC Merseyside, said: “This new depot is a big step forward for our team and our customers. It gives us the space, systems and sustainability credentials to support the region’s hospitality sector with greater efficiency, faster turnaround, and even better service.”

The new site enables LWC to hold more stock locally, improve product availability, and streamline delivery operations.

Kitchen workshops to inspire caterers

JJ Foodservice has launched an educational kitchen workshop concept, which kicked off with a summer drinks masterclass in partnership with DaVinci Gourmet.

Hosted at the wholesaler’s newly opened professional kitchen space, the hands-on session focused on crafting flavoured coffees and iced drinks that impress.

workshop gave our customers exactly what they need to stay competitive.”

JJ kitchen workshops are part of the group’s commitment to help foodservice operators stay ahead of the curve.

“This is just the beginning. We’ve had fantastic feedback and already received requests for more workshops covering a range of topics,” added Kacar.

Baris Kacar, chief sales

The event was led by Alberto Vespignani, beverage development & application chef at Kerry Foodservice, who guided guests through an on-trend menu of cold beverages, including mango smoothies, pistachio coffees, and strawberry lemonades.

officer at JJ Foodservice, said: “With iced coffee sales growing every year, this

The next session is a Pizza & Pasta Workshop, which takes place on 29 September at the Enfield branch in partnership with foodservice ingredient specialist, Silbury.

£10 million invested in price cuts

Bestway Wholesale is investing £10 million in reducing standard prices across more than 2,000 (nonpromotional) core lines – a move designed to bolster the profitability and sustainability of independent retailers across the UK. The price cuts take immediate effect.

This strategic investment during Bestway’s 50th anniversary year reflects the company’s commitment to supporting its customers through the ongoing market pressures as retailers face worrying cost increases across many aspects of trading. The move is designed to give retailers a consistent edge in attracting shoppers and boosting margins.

Unlike time-limited promotions, this price drop delivers long-term savings that retailers can rely on, helping them to plan and price competitively.

Dawood Pervez, managing

director at Bestway Wholesale, said: “We know our customers are under pressure – and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day

Lioncroft marks fifth birthday

Lioncroft Wholesale has celebrated its fifth birthday with special discounts and promotions, as well as a barbecue event, held on 7-13 July at both its Aston and Smethwick depots.

“Every summer, we hold our week-long BBQ event, but to celebrate our fifth birthday we wanted to go one better so we made it even bigger and better than ever before,” said Jason

Wouhra OBE, CEO of Lioncroft – the Midlands’ largest independent food and drink wholesaler and a Unitas member.

“The Lioncroft team and I are passionate about securing and protecting the future of independent retail, and I’m absolutely delighted that so many customers came along to our depots to celebrate with us and benefited from the amazing deals on offer.

“While Lioncroft may be celebrating five fantastic years of trade, we actually have thousands of customers who have been part of our journey for the past 55 years [Wouhra was previously a director of East End Foods].

“We are incredibly proud of our legacy as a strong family business, which has always been rooted in service and the highest standards, and we wanted to recognise and reward our customers’ longstanding loyalty.”

The event, which included DJ sets, an ice-cream van, supplier activities, and barbecue specials, saw discounts on more than 4,000 key lines and resulted in record levels of support and attendance from customers and suppliers alike.

“None of this would be possible without our suppliers,” added Wouhra.

success of the independent retail sector. By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”

The £10 million investment spans all categories, focusing on high-demand everyday essentials. The campaign will be clearly communicated through indepot signage, digital platforms, newsletters and printed leaflets.

Pervez added: “At Bestway, our success is built on our customers’ success. This investment shows we’re listening, we’re acting, and we’re standing shoulder to shoulder with independents across the country.”

British boost

Fresh Direct – part of Sysco –has reported a jump in sales of British-sourced products as more businesses look to support home-grown food.

Over the past year, the wholesaler has seen overall sales of British-sourced products rise by almost 10%, with some categories up by more than a quarter.

Premiumisation is at the heart of the increase, with British berries, Isle of Wight tomatoes and Chef’s Choice potatoes seeing particularly strong sales.

For the past three years, Sysco has run a campaign to encourage customers to increase the amount of British produce on the menu.

Sonya Harper promoted to COO

SPAR Scotland wholesaler and retailer CJ Lang & Son has promoted Sonya Harper to chief operating officer.

Formerly central operations director, Harper (pictured) has worked for CJ Lang for six years. Before that, she spent more than 23 years at Scotmid, latterly as central operations manager.

In her new role, she takes responsibility for the day-today operations of the business and will deputise for CEO Colin McLean in his absence.

Under the new structure, company-owned stores director Frank McCarron and independent sales director Brian Straiton will now report directly to Harper, who will also continue to oversee the central operations team.

McLean commented: “I am delighted to announce this appointment and congratulate Sonya on her new role. Her experience and

leadership will strengthen our operations and support our retailers as we continue to focus on delivering for customers.

“While trading conditions are challenging, we are well placed to respond and drive the business forward in the months ahead.”

Other recent appointments by the company include that of Lorraine Macpherson as recruitment

& sales manager.

Formerly symbol development at United Wholesale (Scotland) for seven-and-ahalf years, Macpherson has also worked for JW Filshill.

In her new role, she will contribute to the company’s recruitment strategy, while also driving growth through expanded sales efforts and customer relationship management.

“Lorraine brings a rare

blend of recruitment insight and sales acumen,” said Straiton.

“We’re confident she will play a key role in advancing our strategic priorities and enhancing the value we deliver to our customers, new and old.”

CJ Lang has also strengthened its independent sales team with the appointment of Ashleigh MacPherson as business development manager for Glasgow, the central belt, Ayrshire and Dumfries.

MacPherson also previously worked at United Wholesale (Scotland) – for two-and-a-half years as a business development manager. In addition, she worked for Costcutter and Retail Sales Solutions (RSS).

Straiton said: “Ashleigh brings a wealth of experience, knowledge and leadership. This is a great addition for us as a business.”

Southampton senior team announced

Parfetts has named Graham Barton as general manager of its new Southampton depot, which will officially open on 3 September.

Barton (pictured) has spent over four decades in the wholesale and retail sector, including 33 years at Palmer & Harvey. More recently, he spent nearly seven years at Bestway/Batleys and was general manager at the Fareham depot.

The launch of Parfetts’ ninth UK depot marks the first new cash & carry facility in the region in 25 years. The 113,000 sq ft site at Hedge End Retail Park will create over 100 jobs, providing a major boost to the local

economy and delivering a fresh level of service and support to independent retailers across the South Coast and Greater London.

Barton said: “There’s a huge sense of pride and excitement about what we’re building here, not just bricks

and mortar, but a new level of service, support and opportunity for independent retailers.

“We’ve already signed up hundreds of customers, and the enthusiasm from the retail community has been overwhelming.”

Joining Barton at the helm of the Southampton depot is a senior management team that includes Stuart Clark and Glenn Underwood as supply chain managers, Hollie Whitfield as delivered manager, Nigel Drake overseeing goods-in, and Elaine Walker managing front-of-house operations.

Many of the team bring a track record of excellence in

wholesale and established working relationships.

Noel Robinson, joint managing director of Parfetts, said: “We’ve assembled an outstanding team that shares our values and vision. This depot is a milestone for Parfetts and a significant step forward for retailers in the region. With demand already strong and customer engagement high, the opening is set to be a landmark moment for independent retail across the South.”

Parfetts is recruiting for various roles at its Southampton depot, offering competitive packages and various benefits of employee ownership.

New overrider management system

Sugro UK has launched a new rebate management solution in partnership with E-bate.

The Trackable Overrider Management System will enable members to track their spend progress and overrider (ORD) earnings across different criteria such as growth and core range.

In addition, members will be able to influence their earnings by checking their status by supplier by criteria, identifying gaps and making purchasing decisions to close those gaps.

According to Sugro, the system enables automated calculation and ORD forecasting with accuracy, which minimises the number of potential errors and time spent on manual calculation of rebates. This functionality also provides increased visibility of group performance and optimises earnings for all parties involved.

Sugro UK claims to be the

first buying group to launch this functionality.

After a successful trial with a limited number of members within the group, access will be granted to the rest of the membership within the next few weeks.

Sugro received positive feedback from members. Helen Bowler of JJ Fox said: “I found the E-bate system easy to navigate and it gives you a much better insight of your overriders/growth. It is much better to view as financial quarters. I really like the function that tells you where you are falling behind on core ranges so you can place orders and you don’t miss out on hitting your maximum percentage.”

Josh Youings-Clarke of

Dietary guidance

Country Range has published its latest guide to Catering for Dementia.

Aimed at caterers looking after residents who are living with dementia, the guide was produced in collaboration with International Dysphagia Diet Standardisation Initiative (IDDSI) consultant Andy Cullum.

The guide, which was also checked by Alison Smith, a prescribing support dietician for the NHS and fellow of the BDA who worked on the Care Home Digest, provides advice and menu solutions on cutleryfree dining options that are nutritious and practical

whilst still being delicious and visually appealing.

Country Range points out that dementia can lead to changes in food and fluid intake so it’s vital that caterers and carers have guidance.

Youings Wholesale said: “The end of the year is always a frenetic time for any business, not least our own.

“We have always tried to review our terms agreements at this time (if not quarterly) to try and maximise our growth targets and hit as many incentives as we possibly can.

“Naturally there are always some that are out of reach, but the most frustrating are the targets that we could easily have met had we realised what was required at a key point in the quarter or year.

“This fact was brought into stark light when reviewing the new E-bate system, which immediately showed that we had missed hitting a

very beneficial supplier target as we had not purchased just one case from the core range in a format that we wouldn’t usually stock.

“Obviously had we realised at the time we would have done, and would have achieved the target incentive as well, but as we didn’t we missed out on a substantial pot of investment in relative terms.

“I’m confident that the E-bate system will streamline our rebate and terms checking procedures and allow us to maximise our potential earnings from supplier investments.”

In other news, Sugro UK has expanded its sample box line-up with the launch of the TikTok Sample Box. The group’s members will work with their database of their influencers to create engaging TikTok content and campaigns to promote the products contained in the sample box to end consumers.

Member engagement

The Scottish Wholesale Association (SWA) has appointed Lisa Clifford as its new membership engagement officer. She replaces John Farrell, who retired earlier this year.

Clifford (pictured), who has a background in bar and restaurant management, joins the SWA from Tennent’s Lager owner C&C Group where she worked on customer marketing plans for the company’s premium brands portfolio.

Other roles at C&C Group included managing a team of sales executives for the ontrade and supporting strategy and marketing in national

accounts across routes to market for Matthew Clark and Bibendum.

In her new role, Clifford will work with wholesale and supplier members to help them leverage the industry support that is available to them as well as recruiting new members.

Vimto® and Vimto Energy® are registered trade marks of Nichols plc. High Caffeine Content (32 mg/100 ml). Not recommended for children or pregnant or breast-feeding women.

Campaign to give meal kits to families

JW Filshill has launched its KeyStore summer campaign in partnership with the SGF’s Healthy Living Programme, giving away free tomato pasta meal kits to support

families during the school holidays.

The campaign, which the Healthy Living Programme is running to mark Filshill’s 150th anniversary this year, is offering meal kits to parents who ask for them in their local KeyStore – no questions asked.

The kits contain two cans of Napolina chopped tomatoes, Napolina penne pasta, an onion, a wooden spoon, and a recipe card for tomato pasta.

The ‘KeyStore TikTok guy’ – presenter Greg Summers –has visited a few stores to help promote the campaign

‘Fundamental shift’

The Wholesale Group has launched Jake AI, with the aim of transforming how its 255 independent wholesale members and supplier partners compete in an increasingly complex marketplace.

Produced with ShopAI, Jake AI is designed to serve as an intelligent bridge between suppliers and wholesalers. It enables brands to conduct analysis across the entire network of members, identify untapped opportunities and generate sales proposals, marketing plans and joint business plans on demand.

Jake’s AI capabilities are focused on specific trading data to deliver ‘unprecedented wholesale industry precision’.

“The wholesale industry has always been built on

relationships, data and quick decision-making, and with Jake AI, we’re taking this a step forward,” said Tom Gittins, joint managing director of The Wholesale Group.

“Jake represents a fundamental shift in how our wholesale members can access and utilise their data. Unlike traditional business intelligence tools that require technical expertise, due to its advanced modern language models, Jake can be used conversationally.

“Members and suppliers can ask Jake questions such as ‘What’s driving the margin decline in frozen foods this quarter?’ and receive immediate insights that would previously have taken hours of analysis.”

which is taking place in stores all over Scotland.

In other news, Filshill has appointed Hazel Lee (pictured) as regional development manager for Fife and the east coast.

She joins the business after three years with CocaCola Europacific Partners (CCEP) as regional development manager.

Oren Foods taken over

Harlech Foodservice has taken over Oren Foods, based in Penrhyndeudraeth, Gwynedd.

Harlech has guaranteed the jobs of the 25 employees that worked at Oren Foods on the same terms and is planning to add fresh fruit and vegetable lines to its range.

Harlech’s managing director David Cattrall said: “It’s always been our ambition to be a total range supplier, and buying up a well-established and respected local business fills a gap in our range.

“By September we will

have fully integrated Oren into Harlech’s main site.”

Oren – Welsh for orange –was launched 45 years ago as Ffrwythau DJ Fruit by Dei and Cheryl Jones from their existing greengrocers in Criccieth. It was rebranded as Oren in 2021, and for the past 12 years the business has been run by their son, Gethin Dwyfor, who is staying on.

Oren Foods supplies Gwynedd and Anglesey schools and care homes, as well as restaurants, hotels, cafés, nursing homes and B&Bs across North Wales.

Harlech’s David Cattrall (left) with Oren Foods’ Gethin Dwyfor.

SOUR SOUR

Aiming for a perfect scorecard

Supplying the caterer for The Open at Royal Portrush was a major milestone for Newtownabbey-based Henderson Foodservice – not just in terms of volume, but also in the opportunity to deliver a five-star experience with a focus on local food products.

Partnering with events caterer Absolute Taste, Henderson Foodservice was chosen as a key supplier for The Open at Royal Portrush – one of the most prestigious sporting occasions on the global calendar.

Held last month, the event in Northern Ireland attracted 278,000 spectators, marking the highest ever attendance for The Open held outside of St Andrews.

While Henderson Foodservice has not disclosed the value of the supply arrangement, sales director Kiera Campbell says it was a major win for the business: “Our remit covered a wide range of essential categories, including topgrade fresh meat, artisan bread, chilled water and soft drinks, fresh produce, dairy, sauces, cheese and charcuterie.

“Crucially, we placed a strong focus on sourcing locally, working with over 25 trusted suppliers from across the island of Ireland. These included exclusive brand partners such as K&G McAtamney Wholesale Meats for premium meats, Clearer Water for sustainably bottled Irish water, and Yellow Door for handmade bakery items. These partnerships allowed us to showcase the very best of Irish food and drink on a global stage –reinforcing our commitment not only to quality but also to provenance and supporting local producers.”

Campbell explains that preparations began several months in advance, with detailed planning across Henderson’s trading, logistics and customer service teams to ensure that every product arrived to spec, on time, and ready to serve.

She adds: “Events of this size come with a unique set of demands – tight delivery windows, heightened security protocols, and the need for absolute consistency. The biggest challenge was managing the scale and tempo of supply during peak service periods. We overcame this through meticulous planning, extra delivery support, and strong communication with Absolute Taste on the ground. Our experienced logistics team played a critical role, ensuring product was delivered on time and to exact specifications.”

Henderson Foodservice operated a high-frequency delivery model throughout the event. In some instances, this meant multiple drops per day to ensure freshness, meet demand surges, and provide reactive support. Flexibility was key, and the wholesaler’s team

L to r: managing director Cathal Geoghegan, sales director Kiera Campbell, sales manager contracts & key accounts David Jordan.

OLD FRIEND NEW VIBES

remained on standby to respond quickly if top-ups were needed.

Campbell points out that supplying an event like The Open requires a ‘different rhythm’. “While many of the core principles remain – quality, service and reliability – the stakes are higher and the tempo is faster,” she remarks. “We build in greater contingency planning, hold buffer stock, and dedicate specific logistics and customer service teams to the account. It’s about being flexible, proactive and tuned into the flow of the event – and that’s where the strength of our team and supplier network really shines.”

In addition to supplying The Open venue itself, Henderson Foodservice supported customers in the local area.

Campbell explains: “Large-scale occasions like The Open bring valuable footfall and economic activity to Northern Ireland, and we’re proud to play an ongoing role in supporting local businesses and hospitality throughout the region.”

Events are a vital and growing part of Henderson Foodservice’s sales mix.

also offer a unique platform to showcase the company’s agility, supply capability, and commitment to customer service.

‘While many of the core principles remain – quality, service and reliability – the stakes are higher and the tempo is faster’

Kiera Campbell, Henderson Foodservice’s sales director

“We work with a number of highfootfall venues across Northern Ireland and the Republic of Ireland, where demand can fluctuate dramatically depending on event schedules. From stadiums and arenas to pop-up hospitality spaces, we’re well versed in responding to the pressures of live events,” says Campbell.

Henderson Foodservice is currently

venues in Belfast and Dublin, including Aviva and Ravenhill Rugby Stadiums where match days and large-scale events require fast-paced, high-volume food and drink service. It also supplies outlets at the newly redeveloped Odyssey Place in Belfast, where footfall spikes around sporting events, concerts, comedy acts, and family events hosted at the SSE Arena.

“Looking ahead, we’re gearing up to support an exciting calendar of sporting fixtures, food tourism events and premium hospitality gatherings across the island of Ireland throughout 2025 and into 2026,” says Campbell.

“With Belfast confirmed as the host city for Fleadh Cheoil na hÉireann in August 2026 – the world’s largest celebration of Irish music and culture –we’re preparing for the scale, pace and precision these major events demand.

“These environments demand flexibility, speed and reliability – all core strengths of how we operate in partnership with event organisers. As always, we’ll continue to prioritise quality, consistency and locally sourced products in

Bestway’s 50th birthday

History of Bestway

This year marks a golden milestone for independent wholesaler, Bestway, as it celebrates 50 years of supporting independent retailers.

From humble beginnings in 1975, when Bestway’s founder Sir Anwar Pervez registered the business and opened the very first warehouse in West London in 1976, to an almost £3bn turnover in 2025, Bestway now has a symbol, franchise, and company store retail estate of circa 4,000 stores.

The founding values of Sir Anwar – to offer the right range at the best possible price – remain central to Bestway’s success. Built by an independent retailer, for independent retailers, the company remains steadfast in its mission to offer the right range at the best possible price, helping thousands of retailers compete effectively in the convenience market.

Now supporting over 100,000 independent businesses nationwide, Bestway delivers an unrivalled product range and one of the most robust depot and delivery networks in the country – including nextgeneration ordering platforms and integrated click-and-collect services.

The secret to Bestway’s success is simple but powerful: put the customer first. Whether it’s through tailored support programmes, promotional exclusives, groupwide NPD, technology-driven efficiencies, or industry-leading insights, Bestway empowers its retailers to grow and thrive.

As it celebrates its 50th anniversary, Bestway is not just honouring its remarkable legacy – it’s accelerating into the future. With significant investments in infrastructure, new supply partnerships, and a bold commitment to innovation, Bestway is setting the standard for wholesale – and inviting the next generation of independent retailers to be part of its journey.

Dawood Pervez, Managing Director at Bestway Wholesale, said: “Our founding promise remains true to this day – that is to provide independent retailers with the best possible range, price and service in the market.

“This means giving our customers access to a comprehensive and competitive product range, consistently strong promotions, and tailored support that meets the evolving needs of today’s retail landscape.

“The value of local retailing cannot be under-estimated – it actually provides a solution to many of today’s societal challenges and provides a community network that is critical in supporting society.”

Bestway Wholesale: Built by Retailers. Trusted by Independents. Powered by Purpose.

Key Milestones

1956: The journey begins: Sir Anwar Pervez immigrates from Pakistan to the UK.

1963: First foray into retail: Sir Anwar establishes his first convenience store, ‘Kashmir’, in Earl’s Court.

Early 1970s: Sir Anwar’s retail business grows rapidly and he is managing a chain of 10 retail convenience stores.

1975: Sir Anwar entered the wholesale sector (he registered the business in this year).

1976: The first depot was opened in Acton. A period of rapid growth ensues throughout the 1980s, adding depots in Southall, Hackney as well as a flagship depot in Abbey Road.

1999: Her Majesty the Queen bestows a Knighthood on Sir Anwar Pervez.

Early 2000s: Continuing growth for the

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group, with the recognition of Sir Anwar and further 2nd generation family members joining the business.

2002: Launches its convenience store symbol group, best-one.

2005: Acquires 22 more Batleys cash and carry depots including Bestpets and Xtra Local Retail Club.

2018: Acquires Conviviality Group, including Bargain Booze, Select Convenience, Wine Rack and Central Convenience Stores.

2020: Acquires Costcutter symbol group.

2024: Acquires Adams Foodservice.

Be part of Bestway’s future

Bestway has a deep-rooted heritage in convenience retailing, and understands what it takes to run a successful store. As a business founded by retailers, for retailers, Bestway offers a partnership built on shared ambition, trust, and independence. By joining its growing symbol group, retailers gain access to an industryleading support network, market-leading

promotions and tailored marketing, trusted own-brand ranges, and the buying power of a national wholesaler – while still maintaining the independence and local identity that matters the most. Bestway is committed to helping independent retailers grow stronger, more competitive, and more profitable.

Backed by decades of industry experience and strategic supplier partnerships, Bestway’s approach is designed to empower retailers’ stores to thrive –ensuring they stay competitive, profitable, and well-equipped to serve their local communities.

Bestway Retail brands: empowering every fascia

Bestway’s portfolio of symbol brands is uniquely designed to reflect the diverse needs of today’s shopper, bridging the ambition and aspiration of independent retailers.

Each fascia provides a carefully balanced blend of independence, strong commercial support, and operational excellence – giving retailers the flexibility to run their store their way, while benefiting from the scale, expertise, and credibility of one of the UK’s leading wholesale groups.

Bestway Retail is the partner of choice for independent retailers who want to remain competitive, profitable, and resilient in a fast-changing market – without compromising their identity.

Putting its retailers first – key wins over the last 12 months

a Bestway secured new long-term partnership agreements with collaborative partners, such as Penny Petroleum, resulting in the addition of 57 stores to the Costcutter operation.

a The Bestway Retail Showcase brought together over 1,000 retailers and key suppliers to connect and collaborate.

a Bestway has pioneered the ‘store within a store’ concept for convenience retailers with great success across all formats including Costcutter with a Bargain Booze and best-one with a Bargain Booze.

+3% margin growth as well as margin rate improvement in Bestway Retail networks

40% improvement in footfall

48% increase in weekly sales

+11.7% average basket spend

Bestway Wholesale kicked off 2025 with its flagship ‘Thank You’ campaign in depot.

a Bestway won a record 28 awards last year which reflects the innovation, commitment and support given to its retailers to showcase its winning stores.

a Bestway continues to lead on innovation across digital platforms, investing in its website and unifying its digital platforms more efficiently to give retailers access to an expanded product range, greater fulfilment flexibility and desktop functionality.

a In July, Bestway invested £10 million into reducing standard prices across more than 2,000 (non-promotional) everyday core lines – a move designed to bolster the profitability and sustainability of independent retailers across the UK, whilst still retaining the industry’s best promotional deals. This investment is staying true to Sir Anwar’s founding vision of giving independent retailers better margins – just as he did when he first entered wholesale to level the playing field for shopkeepers.

Honouring the partnerships that shaped a legacy

As Bestway marks 50 years of empowering independent retailers, it also celebrates the key supplier partnerships that have played an integral role in the company’s journey of growth and success.

Supplier brands such as Budweiser Brewing Group, Coca-Cola Europacific

Partners, Red Bull, Heineken, Cadbury, JTI, Imperial Brands, Mars Wrigley, Yazoo, A.G Barr, Walkers, and Carlsberg Britvic – to name a few – have been valued partners throughout Bestway’s evolution into one of the UK’s leading wholesale and retail businesses.

These long-standing relationships are more than commercial – they are built on shared ambition, trust, and a commitment to supporting the independent sector. Through close collaboration with its supplier network, Bestway leverages its nationwide infrastructure, operational excellence, and scale to deliver: a Exclusive promotions and seasonal campaigns a First-to-market New Product Developments

a Category-leading insights and shopper-focused solutions a Trusted, in-demand products at consistently competitive prices

By working hand-in-hand with the industry’s best-loved brands, Bestway ensures its retailers are always equipped to meet shopper demand, drive footfall, and stay ahead in a dynamic marketplace.

Empowering communities through education and healthcare

The work of the Bestway Foundation

Established in 1987 by Sir Anwar Pervez, the Bestway Foundation serves as the

charitable arm of the Bestway Group. The Foundation operates in both the UK and Pakistan, with a mission rooted in creating meaningful, long-lasting impact.

The Foundation’s core focus lies in the fields of education and healthcare – two sectors that play a crucial role in fostering social mobility and community advancement.

Working both independently and in collaboration with expert organisations, the Bestway Foundation aims to empower underprivileged communities by driving economic regeneration and encouraging full employment. Through this strategic focus, the Foundation seeks to create sustainable change at the grassroots level.

Over the years, the Foundation has partnered with universities, hospitals, and local charities to extend its reach. In Pakistan, it has established village schools, basic health units, and medical dispensaries, bringing essential services to some of the most underserved populations.

This charitable mission is further strengthened by the support of Bestway Group’s subsidiaries. In addition to helping fund the Foundation, these subsidiaries actively participate in philanthropic initiatives of their own, reinforcing the Group’s commitment to social responsibility.

a $42.4 million donated to worthy causes across the UK and Pakistan

a +£4.9 million donated to charities across the UK

a +£2.1 million donated to hospitals and schools across the UK

The next 50 years: A vision for independent retail

As Bestway celebrates 50 years of growth, its sights are set on the future. Through innovation, investment, and collaboration, it aims to empower independent retailers. With a focus on sustainability, digital transformation, and customer-driven solutions, Bestway is shaping the future of wholesale and retail – and invites others to join the journey.

Rupa Samani, senior purchasing manager, WowBoxMe

‘Italy

steals my heart’

What have been your biggest achievements in work and outside work?

Starting our own cash & carry business, Premier Wholesale, in 2009. Being one of the first to start our own retail club, am2pm, was a great achievement for me as I met some of the nicest retailers who were so passionate about their businesses. To be able to help them reach their goals and aspirations was hugely satisfying. Along the way I also met some amazing suppliers – some of whom became lifetime friends.

My more recent role as senior purchasing manager at WowBoxMe, an ecommerce & subscription model family business, has led me to grow the business with niche product listings. Launching our subscription boxes of new products has also been a highlight.

Seeing my two beautiful children Niki and Sam grow into adults and fulfil their dreams has been amazing and they both are an integral part of WowBoxMe too. More recently I became a grandmother and this has truly been a wonderful experience and a highlight for me.

Who has been the biggest inspiration to you?

My husband Aroon (pictured). From starting his first convenience store at the age of 18 to acquiring 10 large convenience stores, he has always been so driven and positive.

What were your ambitions when you were growing up?

I wanted to become a hairdresser and run my own salon. I always knew I would work for myself [WowBoxMe is a family firm] and strive for the best.

What has been the biggest challenge you have faced?

Losing our cash & carry, Premier Wholesale, and starting again was tough – it was a professional earthquake. I do believe things happen for a reason and your foundations are the biggest and clearest predictors of your future.

How would you describe your personality?

I am friendly and easy to get on with. I value relationships and believe that

business is done on a trust basis. We all need to grow and are constantly learning. In business an unpredictable event can adversely impact you, it can take away your network, your resources, and even impact your reputation, but it can never remove your knowledge or skills. Having a good team with the same aspirations is key. Everyone has something to offer so it’s important to listen.

What is your favourite book?

I love reading and one of my favourite books is A Thousand Splendid Suns by Khaled Hosseini. At the moment, I am reading The Diary of a CEO by Steven Bartlett, which inspires me to be the best version of myself in business.

If you won a holiday, where would you go and who would you take with you?

I have been to many places but I love Italy – it always steals my heart, especially the Amalfi Coast – so I would say Sardinia as that is one part I have not seen. I would take my family with me.

What would people be surprised to know about you?

My new love for trekking, and the fact that I have a new travel business. CCM

Decades in buying

After her A Levels at Preston Manor High School, Rupa Samani studied hair and beauty. However she felt it was not for her so she went to work for NatWest bank as a sales assistant. She moved up to management level, after which she left to pursue a family. At Premier Wholesale in Harrow (the cash & carry owned by the Samani family) she managed the am2pm retail club and buying function. After Premier Wholesale went into administration in 2010, Samani joined HT & Co Drinks as soft drinks & impulse buyer. She moved to her current role of senior purchasing manager at WowBoxMe, a member of The Wholesale Group, in 2021.

Generosity at heart of new Cadbury campaign

PROMOTION OF THE MONTH

Mondelez International has launched a new consumer competition, The Giveaway Give Away.

It is featured on the full Cadbury portfolio, including Cadbury chocolate singles, duos, bags and tablets, hot chocolate, candy and biscuits, alongside other brand names such as Sour Patch Kids, Maynards Bassetts and Trebor.

To be in with a chance of winning one of thousands of cash prizes ranging from £50 to £25,000, shoppers scan the QR code on a promotional pack or visit the competition website giveawaygiveaway.cadbury.co.uk.

They will then be prompted to fill in their details online and, if selected, will nominate a friend or loved one to receive their cash amount.

The competition is running until 3

November, with a multi-channel campaign spanning out of home, radio, YouTube and TikTok.

Connor Gould, brand manager at Cadbury, comments: “We’re delighted to be able to offer UK shoppers the chance to show some Cadbury generosity to friends and loved ones this year, with the Cadbury Giveaway Give Away.

“Generosity has always been at the heart of what we do, and the Cadbury Giveaway Give Away makes it easier than ever to take part.”

Grapefruit flavour

Coca-Cola Europacific Partners has introduced Monster Ultra Fantasy Ruby Red, a new grapefruit flavoured variant.

The liquid inside the can is a vibrant pink colour and gives consumers an energy boost with no calories and no sugar.

Monster Ultra Fantasy Ruby Red is available in plain and price-marked single 500ml cans, and four-can multipacks, which have been designed in collaboration with artist Mark ‘Pinky’ Taylor.

Helen Kerr, associate director of portfolio development, says: “Ultra Fantasy Ruby Red is a total knockout –a punchy grapefruit flavour that’s already smashing it stateside.

“Wrapped in a show-stopping can designed by our long-time collaborator Mark ‘Pinky’ Taylor, it’s made to turn heads and fly off shelves.”

PoS material is available to convenience retailers to support the launch.

£2.9m package

Molson Coors has announced a £2.9 million TV and marketing support package for the Spanish style lager Madrí Excepcional.

The campaign celebrates ‘El Alma de Madrid’ or ‘The Soul of Madrid’ and features the Spanish DJ duo Mestiza who are known for blending traditional Flamenco music with contemporary electronic beats.

Alongside the TV ad, which showcases both Madrí Excepcional and Madrí Excepcional 0.0%, the campaign includes video-on-demand, experiential, social activations, and out-of-home activity, including billboards and popup displays on the streets of the UK.

Ellers Farm Distillery, an emerging player in the UK premium spirits category, has acquired 100% of the shares in Bramley & Gage, securing full ownership of the 6 O’Clock Gin brand.

The acquisition marks a major milestone in the Yorkshire distillery’s drive to build a global portfolio of distinctive, high-quality drinks.

Ricky Gervais, co-owner of Ellers Farm Distillery, said: “I love what we’re building at Ellers Farm. The ambition to take great British spirits to the world is one of the reasons I got involved. We’ve got Dutch Barn Vodka, Y-Gin, a single malt whisky on the way, and now 6 O’Clock.”

Electric campaign

Aston Manor is turning back the clock to the electric energy of the 1990s with a new marketing campaign, Happy Applecore, for its Crumpton Oaks cider brand.

For the advert, the company has teamed up with British DJ and electronic music producer, Hixxy, to produce an original, feel-good track.

The campaign will be supported by out-of-home large format, psychedelic neon projections of Crumpton Oaks cider.

In addition, Aston Manor representatives are placing PoS in wholesale, as well as calling on 17,000 convenience stores nationwide to provide PoS

white di ed STOCK

UP NOW

Big growth for big night in

Shoppers are still looking to economise where they can, and replacing nights out with affordable, entertaining nights in is high on the agenda for many consumers.

With at-home socialising becoming an increasingly popular way of connecting on a budget, cross-category merchandising and strategic promotions are boosting the mission.

Molson Coors has released a summer advertising campaign for its Czech lager brand, Staropramen, that utilises Hollywood star power.

Featuring the actor Orlando Bloom, the campaign showcases Prague and promotes Staropramen and Staropramen 0.0%.

The advert runs across Amazon video-on-demand this month and is supported by a marketing campaign including social activity on Facebook and Instagram.

BrewDog has rolled out a summer promotion on 330ml multipacks of the best-selling Hazy Jane and Punk IPA, exclusively for the convenience channel.

“We’ve recognised the opportunity to help retailers drive rate of sale with a consistent price across our best-sellers, while also delivering value to the end consumer. With 88% of total beer four-packs sold at under £7.23, we think £6.99 is a compelling price for both stores and shoppers and hope it will encourage more retailers to pick it up in-depot and ultimately more people to try craft beer,” says Jonny Leece, head of impulse.

The manufacturer has catered to various need states for the big night in occasion with a range of products, formats and abv to suit the four consumption missions that it has identified. These are ‘night in’, ‘regular/everyday drink’, ‘planned social occasion/BBQ’ and ‘party mood’.

“As shoppers continue to feel the strain on household income, the big night in is becoming more important as consumers choose to socialise in their own homes instead of going out,” says Hannah Corker, head of customer marketing. “This is great news for convenience retailers and wholesalers, especially as many of these occasions are likely to be impromptu.”

Another supplier focusing on the increasing importance of a big night in is Global Brands. Its Flare Cocktails brand is geared towards creating a high-end experience for those looking to recreate the experience of a night out.

“With more consumers opting to stay in over going out, we’re continuing to shape our range around the big night in

occasion, making it easier for shoppers to bring bar-quality serves to the comfort of their home,” says Emily Seddon, brand manager for Flare Cocktails.

“As our consumers’ habits and preferences constantly evolve, we’re focused on keeping our range relevant and in line with what shoppers are looking for. With this in mind, we have a number of exciting new product launches in the pipeline, designed to keep our range fresh and aligned with the latest trends driving demand in the category.”

On-trend variants include Mojito and Passion Fruit Martini, offering a premium experience with a value price point and the convenience of a can format.

A brand campaign to boost summer sales includes a programme of pallet wraps and in-depot displays for wholesalers alongside PoS materials for retailers. Depot activations also include the giveaway of a fully stocked fridge to one winner.

“Stocking a relevant and trend-led range is key,” says Seddon. “With growing demand for simple yet premium athome options, canned cocktails are a smart addition to any retailer’s big night in range, as data shows that the

Big night in stats

Some 30% of people have a ‘big night in’ at least once a month, while 14% have a big night in fortnightly.

Crisps & snacks are the ‘go to’ choice of food for a big night in, with 39% choosing them as their top three. These are closely followed by alcohol (35%) and pizza (31%). ‘Picky bits’ – lots of small things to eat – was fourth at 29%.

Some 38% or respondents claim that they plan food for their big night in around promotions and special offers. What motivates people to have a big night in?

a spending quality time with friends and family (71%)

a entertainment – eg film/sporting events (34%)

a special occasions (29%)

a saving money (22%)

Source: TWC

ready-to-drink category across the whole of the UK has doubled in value over the last decade, from £228 million in 2014 to £543 million in 2024.

“While premiumisation is a defining trend shaping the RTD category, value offerings are still essential, especially as an entry point for new shoppers, as price remains the No.1 purchase driver for consumers (Traction AI). In fact, value brands have a significantly higher penetration and a greater frequency than premium brands, as well as more buyers overall.”

German wine producer Reh Kendermann has refreshed the look of its Black Tower brand, available from North South Wines. There is new messaging around the themes of sociability and inclusivity, colourful packaging, and a retailer activation and nationwide out-ofhome campaign including London Underground advertising, digital screens and commercial radio.

The new packaging also brings the Black Tower portfolio together as a cohesive group –including the core range of Fruity White and Fresh Rose (both at 9% abv), Smooth Red, varietal wines, 0%, 5.5%, fruit-flavoured Spritz, and the premium Club Edition range.

“With the UK as one of our absolute key markets, it was crucial to tailor our relaunch campaign specifically to UK consumers and their needs,” says Bjorn Ritter, head of marketing at Reh Kendermann.

Mondelez International has launched a promotion offering a cash injection for the big night in. Oreo Night Twist is an on-pack competition offering consumers the chance to win up to £5,000 to spend on the ultimate evening experience, plus hundreds of prizes that include Fever Tree vouchers, Netflix, Spotify and Disney+ subscriptions, Xbox Series X and PS5 games consoles, and portable Bluetooth speakers.

Running on a range of Oreo pack formats, the promotion is supported by out-of-home, social and in-store activations including PoS materials. To add an extra element of fun, Oreo has created a custom-designed game that, once played, enters shoppers into the competition.

“The Oreo Night Twist game is a super fun way for consumers to enter this competition, with lots of different exciting elements, the chance to win the ultimate evening experience and hundreds of after-hours prizes to twist up the night,” says Sophia Burger, Oreo brand manager.

The supplier is also launching two new Cadbury Bournville variants – Salted Caramel and Chopped Hazelnut – that will appeal to big night in shoppers. In addition, the brand has been given a modern redesign. The activity is

supported by out-of-home, TV, radio, social and shopper marketing.

More NPD from the Cadbury brand is limited-edition Cadbury Twirl White Dipped, which is designed to bring fresh excitement to retailer ranges.

“Chocolate is an incredibly buoyant category and is growing in independents and symbols,” says Susan Nash, trade communications manager. “While convenience shopping in increasingly being driven by on-the-go, other missions provide important opportunities for retailers – with the likes of big night in remaining a key opportunity.”

She adds: “Shoppers like sharing moments, and the evening occasion is the key time of day for sharing, with tablets and bags being the most convenient and popular format for the consumer. At this time of day, consumers want to treat themselves and indulge.”

Upscaling the big night in also includes ‘fakeaways’ as a trend. St Pierre Groupe bakery brand St Pierre offers a range of brioche products to jazz up burgers, hotdogs and other dishes to provide a premium eating-out experience in home. Also in the St Pierre Groupe portfolio is the Baker Street brand, which features a bakery range packaged for a maximum shelf life.

Bold flavours are a prevalent trend in takeaways and are increasingly being recreated at home for social events. Wanis brand Tropical Sun has three on-trend offerings to spice up big night in menus, with Tropical Sun Hot Honey, Caribbean-inspired Green Seasoning and renowned spicebringer Smooth Scotch Bonnet Hot Sauce.

Premium snacking is also intrinsic to the big night in experience and PepsiCo brand Walkers Sensations has launched a new format – a £1.35 price-marked 65g bag – for its Roasted Chicken & Thyme flavour.

Ed Merrett, wholesale controller, says: “People tend to snack while they connect with others later in the day, such as for a big night in, with 36% of snacking occasions taking place in the evening (Impulse Bolt).”

Tayto Group highlights the opportunity from the pork scratchings segment as consumers look to faithfully recreate the pub night out at home. More scratchings are sold in shops than in pubs and have the additional advantage of increased retailer margins, as they are VAT-free.

Value is at the forefront of Tayto Group’s decision to retain the £1 price point for its Golden Wonder brand sharing snacks, ideal for the big night in. With PMP formats a mainstay of the convenience channel, the emphasis on value has helped Golden Wonder to outperform total snacks in the category.

Meeting great expectations

Consumers are eating out less so are looking for a greater experience when they do go out. Cash & carry/delivered wholesalers can help operators capitalise on this requirement.

Fulfilling the requirements of consumers for high quality food and packaging while maximising margin can be tricky, but wholesalers can assist their customers by offering a well-chosen range.

“The advice we’d give to operators is to leverage insight and support from their wholesaler or cash & carry,” says Ash Liles, trade marketing manager at Lamb Weston, whose potato products are sold in more than 100 countries around the world. “Deliver a special experience for consumers, push the boundaries of product activation, offer more twists, more taste and more profit.”

To meet the trending feel of nostalgia while balancing operational costs, caterers can offer Lamb Weston’s Twisters, which are cut from whole potatoes. The product was first launched in 1983 when Lamb Weston invented a patented knife to create the curly shape.

Including a secondary potato shape on a menu will increase variety and liven things up without adding any effort in the kitchen, says the company. Another benefit is that Twisters yield 15% more portions per kg2 – from 10kg of product Private Reserve 9x9 the yield is 64 portions compared to 74 portions of Seasoned Twisters. In addition, 60% of consumers are interested in repurchasing or making Twisters their initial purchase (Haystack Research).

According to Lamb Weston, consumers are increasingly seeking affordable, comforting and nostalgic food experiences. Classics from people’s youth, with ‘grown-up’ elements, directly appeal to those nostalgia-seeking diners. Food consultants Egg Soldiers report that pioneers are taking old-school originals far beyond the norm in terms of overall techniques and ingredients, yet are still delivering the same comforting tastes and textures.

Lamb Weston’s dedicated quality & technical specialist team members are on hand to give customers expert support, from product technicalities to on-site performance insights. “These relationships between supplier and operator are crucial in delivering success,” says Liles. CCM

Non-food: the overlooked opportunity

The UK catering and foodservice sector continues to evolve, and with it so too must the strategies of cash & carries and delivered wholesalers, maintains Robinson Young. While much of the industry’s focus remains on food products, the non-food category is emerging as a powerful, under-utilised driver of value, margin and customer satisfaction.

The company points out that non-food disposables often carry higher margins than food SKUs and present an accessible, cost-effective way for restaurants and takeaways to premiumise the customer experience.

Caterpack – part of the Robinson Young portfolio – is designed around how modern wholesalers and independent operators work today:

a Sleeved in 50s: Smaller pack sizes suit smaller cafés and start-ups, enabling little-and-often ordering and better cashflow control.

a Low minimum order value: Robinson Young offers broad access to its full range – ideal for cash & carry customers with tight stockroom space.

a One-stop sourcing: From gloves to till rolls, bagasse boxes to cleaning chemicals, the company’s comprehensive offer saves time and reduces supplier complexity.

“Wholesalers can unlock real profit by rebalancing their attention toward high-quality, value-added non-food ranges,” says a company spokesperson.

Despite ongoing global supply chain volatility, including container shipping prices rising again, Caterpack has held pricing on key ranges through 2025. Several product lines have even seen price reductions.

“At Caterpack, we’re proud to support cash & carries and delivered wholesalers with solutions that make a difference – in presentation, in performance, and in the bottom line,” the spokesperson concludes.

Lamb Weston suggests that caterers offer more twists, such as this chicken shawarma Twisters dish.

MEALS TWISTER F UN are more with FRIES

Ideas for a taste of summer

Food trends and seasonal menu ideas are highlighted in the Summer 2025 Catering Guide from Booker, which has locked prices on more than 600 products until 7 October.

To help caterers and chefs shake up their offering this summer, Booker is providing menu inspiration based on the latest trends in dining:

Group grazing/sharing foods

Group grazing and sharing foods are set to boom, representing a huge opportunity for pubs, bars and restaurants this summer. Diners are keen to try a variety of foods, sample different menu options and taste a selection of dishes, rather than order a traditional main course for themselves, says Booker.

Matcha

The popularity of matcha is fuelled by its health benefits, distinctive flavour profile, pairing potential and vibrant green colour. Booker argues that it is no longer a niche item but a must-have for cafés, diners, lunchtime outlets and restaurants.

Booker’s catering director Darren Bown says: “Caterers and chefs would be wise to invest in ceremonial grade matcha powder – it’s versatile and can be used for iced drinks, smoothies and

shakes, in sweet baked goods and hot or cold desserts. We suggest adding dessert options such as matcha pancakes with ceremonial grade matcha powder, topped with double cream, strawberries and fresh mint.”

K-food

Korean food has gained traction within the hospitality sector for informal dining and sharing occasions. K-BBQ and K-food is attractive to diners on both the taste and health front, and for the entertainment and interactive nature of the experience.

Bown suggests: “Chefs can create a Korean-style Bulgogi beef sandwich made with beef rump, kimchi and fiery gochujang mayo served in a brioche bun or baguette, or an Asian-inspired Tonkatsu pork sandwich made on a sweet brioche with chilli jam and white cabbage. These creative sandwiches tap into current trends for mixed textures and flavours from around the world.”

Loaded fries

There’s a growing trend for elevating fries and chips, resulting in the popular dirty or loaded fries concept. Diners enjoy the novelty of these, plus they’re portable, filling and can be personalised to suit the diner’s preferences.

Booker recommends that operators offer dishes such as wild boar and pancetta dirty fries, smash burger

loaded fries, or five bean chilli loaded fries to leverage this trend.

Bown points out that chefs can compile these dishes with ease and speed in boxes for outdoor or on-the-go dining. “When presented well, they can bring the wow factor to the dining experience and create inspiring social media content, encouraging others to come and explore menu choices.”

Food bowls

Poké bowls, deli bowls and protein pots are a healthy food trend that is convenient, fresh, tasty and has visual appeal as it is generally colourful food.

Dishes such as southern fried chicken poké bowls with rice and grated vegetables, or Cajun spiced salmon with quinoa, red cabbage and avocado, are popular choices. They can be enhanced with Americana sauces such as buffalo wing dip and smoky bourbon BBQ, or chefs can go global with spicy Korean kimchi, chipotle, sriracha and firecracker sauce.

Global barbecue fusion

For something out of the ordinary, chefs should consider fusion flavour profiles –blending tastes and textures from different global cuisines for extra crunch and spice, such as the addition of nachos, kimchi, slaws and pickles to classic burgers and hotdogs.

Plant-based options

In an increasingly competitive marketplace, it is important to offer free-from, organic, vegetarian, vegan and plantbased alternatives, maintains Booker.

“To elevate plant-based foods beyond the basics, chefs can add smoked whole vegetables as centrepieces or create signature plant-based proteins with authentic smoky flavour,” suggests Bown. CCM

Educational opportunities

From healthy lunchbox choices to budget-friendly student snacking and drinking, the back-to-school and freshers missions provide multiple sales opportunities for both wholesalers and retailers if ranged and merchandised correctly. Siobhan Kielty reports.

Time-poor parents looking to put together inviting lunchboxes for their children may find their convenience retailer to be an invaluable resource. Alongside this, university students often prioritise convenience while seeking value. The back-to-school and freshers missions should be carefully considered by wholesalers to enable their customers to best serve their target demographic.

Mondelez International continues to encourage healthier snacking with the launch of its belVita Duo Crunch Choco Hazelnut, a limited-edition variant that is available until December 2026.

The company is positioning the new variant, which incorporates five wholegrains, as a morning or afternoon snack. A smooth chocolate hazelnut filling sandwiches the biscuits together to create consumers’ favourite flavours and textures.

“The new flavour addition hopes to reach new shoppers and drive incremental sales for retailers,” says Nancy Moore, brand manager for belVita. “Of course, we’re also exciting our loyal belVita fans with this limited-edition product and we’re continuing to offer consumers tasty and nourishing snacks to keep them going throughout the day.”

The supplier also highlights cream cheese and cheese spread brands as popular lunchbox inclusions. For the backto-school season, families are shopping earlier and focusing on affordable, practical options that fit busy routines. Lunchbox staples, such as Dairylea, continue to stand out for their trusted nutrition, convenience, and wide range of formats including spreads, slices, and snacks.

At the same time, the cream cheese category is showing resilience, growing by 9.1% year on year (Nielsen). Philadelphia is well positioned to meet this ongoing demand, offering a broad variety of flavours, fat levels, and formats that give families flexibility and choice without compromising on quality. Meanwhile, the Dairylea brand is again partnering with Trainline, meaning that more families have an opportunity to access cheaper train travel when picking up their Dairylea products.

A healthier lunchbox is a growing priority for parents of school-age children and with this comes a call for salad options.

“Easy-to-include fresh salads, which are naturally low in fat, salt and sugar, provide the healthy content they’re looking for and supplement many children’s lunchbox favourites,”

says Martin Purdy, commercial & marketing director at Florette.

The supplier offers a range of salad products for lunchboxes and other meal occasions. Its Florette Crispy is seeing growth of 30%, while the Mixed variant is up by 48% (Nielsen).

Brand awareness will be raised by Florette’s sponsorship of the Food Network for the summer, along with a partnership with Good Food and Olive magazines. A consumer promotion to win holidays and cash prizes is running alongside the summer activity.

Healthier snacking is also a rising parental priority and global brand Bob Snail has a range to cater to this demand –one that’s already won over families in more than 40 countries worldwide. Born from a mission to create clean-label snacks that kids love and parents trust, Bob Snail has grown from a local Ukrainian success to a global FMCG brand.

‘The back-to-school period is one of the most important times for snack sales’

Bob Snail spokesperson

The line-up of fruit snacks include Fruit Rolls, Fruit Stripes, Fruit Jellies and the combo Eat & Play SKU that includes a surprise collectible toy alongside two fruit rolls. An upcoming range extension is Fruit Bites in 20g and 40g servings.

All Bob Snail snacks are gluten-free, made from 100% fruit and have no added sugar, no preservatives and no colourings.

The brand has created fun, healthy lunchbox must-stocks that have a 15-month shelf life.

In addition, the attractive packaging and easy-to-merchandise formats are a draw for convenience retailers.

“The back-to-school period is one of the most important times for snack sales and Bob Snail offers something different – a fun, tasty, school-safe product that parents trust and kids genuinely enjoy,” says a company spokesperson.

Lotus Natural Foods is another manufacturer looking to improve the nutritional value of lunchboxes with fruit snacks. The supplier has partnered with the Natural History Museum for an on-pack promotion on BEAR Yoyos multipacks. Prizes include merchandise, a private museum highlights tour and free tickets to the popular ‘Dino Snores’ sleepovers.

Impact of poor nutrition at school

Research among UK parents by Creed Foodservice reveals how nutrition at school is affecting teenagers’ mood, behaviour and academic focus – with parents noticing the impact as soon as their children return home.

a 44% say their child fills up on crisps, biscuits or sugary drinks after school

a 42% say their child comes home ‘hangry’ (angry or grumpy due to hunger)

a 35% report low energy

a 22% say their child communicates less a 21% say homework focus suffers

a 12% report less interest in clubs/after-school activities

Breakfast habits are a concern too, with nearly a third (29%) of parents saying their child skips breakfast at least three times during the school week.

With some teens having clear gaps in their nutrition, 60% of parents are now giving their children supplements to compensate –the most common being multivitamins and minerals (37%), vitamin D (23%) and vitamin C (21%).

In response to these concerns, Creed – which has over 50 years’ experience working within the education sector – launched the UK’s first-ever Brain Food school menu in Autumn 2024.

Aimed at secondary schools, the menu includes breakfast, lunch and smoothie bar options. Each recipe features ingredients that have a part to play in brain function, as well as offering nutrients for aspects of wellbeing for teenagers, such as providing energy for playing sport.

“September marks a key moment in our calendar. We work closely with all our retail partners to ensure BEAR is front of mind and easy to find, helping parents make healthy, nutritious snacking choices as their kids head back to school,” explains marketing director Jo Agnew.

“We’ll also be significantly investing behind the brand with a digital-first comms strategy and standout in-store activation to maximise visibility and impact at shelf.”

KP Snacks has a range of lighter lunchbox snacks in its portfolio, including Pom-Bear and Hula Hoops Puft brands. “Consumer health continues to be a key focus, with families actively looking for better-for-you alternatives for packed lunches and snacking occasions. KP Snacks addresses this need through our extensive range of flavourful and compliant snack products, featuring more than 100 non-HFSS

lines,” says Stuart Graham, head of convenience and impulse.

“Bagged snacks are a staple in children’s lunchboxes and a popular lunchtime and food-to-go choice for university students, making the ‘back to routine’ occasion a critical opportunity for retailers to drive crisps, snacks & nuts sales,” adds Graham.

Freshers boosts convenience sales

Freshers’ week is a significant event in the wholesaler and convenience retailer calendar. Socialising, mealtime convenience and budget options are all front of mind for students, and convenience retailers serving areas with higher education establishments can capitalise on this.

Global Brands has a convenience must-stock with VK, which has been the UK’s No.1 RTD brand with the student demographic for more than a decade.

“Our VK Mixed Packs remain a best-seller for freshers, offering a variety of our most popular flavours in one easyto-grab format. These are ideal for group occasions like predrinks and house parties,” says Holly Bolus, senior brand manager at VK. “To support sales through the wholesale channel during freshers, VK is rolling out a national programme of support designed to drive visibility and volume.

Back-to-school insights

According to research by TWC, 56% of parents say that their child has a packed lunch at school:

32% solely have a packed lunch at school

24% have a mix of school dinners and packed lunch (dependent on menu for that day)

Top purchases for a packed lunch:

a Sandwich ingredients

a Multipack crisps (SmartView Convenience values multipack crisps as a £44 million category, down 13%)

Largest brand is Walkers: 43% share (-6%)

No.2 Seabrooks: 10% share (-4%)

Monster Munch, McCoys and French Fries in growth

a Fresh fruit/veg

a Sweet treats (biscuits/chocolate/cakes)

a Cereal bars

What is most important to parents when buying food and drink for back-to-school lunches?

Products that their child will actually eat (61%)

Good value for money (56%)

Healthy/nutritional options (40%)

At least one in three secondary school children are purchasing their own food/snacks from convenience stores or supermarkets close to their school. Also interesting is that 28% of primary and secondary school children attend a breakfast club and/or after school club.

We’re offering exclusive PoS kits for depots and tailored promotions aligned with key student dates.”

With sales opportunities offered by freshers’ week, retailers should make sure they have clear promotional displays, a range of chilled formats and PMP options. They should also ensure that their range includes the latest addition, VK Lemon & Lime, which is available in 70cl bottles and 275ml mixed packs.

“Data-led ranging decisions are also crucial,” says Bolus. “Know when freshers’ weeks are happening in your local catchments and plan promotions and displays to match. With VK’s proven popularity among students, wholesalers can confidently back the brand and benefit from strong margins and repeat purchase.

“On the consumer side, our VK Freshers Tour will once again visit universities across the UK, generating brand buzz and reinforcing VK as the go-to RTD for student nights in and pre-drinks. These activations will be amplified through digital and social media to help drive sell-through at retail and wholesale level,” she adds.

‘Know when freshers’ weeks are happening in your local catchments and plan promotions and displays to match’

Holly Bolus, VK senior brand manager, Global Brands

“48% of consumers say they enjoy curating their own athome drinking experiences – themed parties, games nights and pre-drinks all falling under this trend. RTDs like VK are perfectly positioned to meet this need, with mixed packs offering variety, convenience and a price point that resonates with the student audience,” says Bolus.

AG Barr has launched its largest ever national brandbuilding campaign for IRN-BRU, spearheaded by a new TV advert which brings back the iconic ‘Made in Scotland from Girders’ strapline. The initiative is part of a £8 million investment this year for IRN-BRU.

The heavyweight campaign will run across a number of media channels during August and September, including TV, digital and social. The ads will be supported by an out-of-home campaign and national sampling reaching one million shoppers, all backed by bold, disruptive in-store activation.

Student lifestyles may incorporate convenience mealtime missions that need to satisfy hunger and budgets. Ticking the boxes for filling, convenient and value options is Kepak’s Rustlers brand.

A recent range refresh means that new product names and images have been introduced, along with consistent colouring for different protein types, enabling students to quickly identify their preferred products.

There is even a cooking sticker front of pack to highlight the quickest, most convenient methods with a range of ‘To Your Taste’ cooking options, including air fryers.

Rollover Hotdogs has expanded its food-to-go options with a nod to consumer trends. The new products include Bacon & Sausage Baguette, Sausage, Egg & Cheese Muffin, Boneless Chicken Wings, Chicken Tender Baguette and Bacon Cheeseburger.

The launch is being supported by PR, digital and instore activation. CCM

School meals versus packed lunches

Multiple factors influence parental decisions when it comes to meal provision for their children during the school day. Weighing up the convenience, affordability and nutritional value of school meals versus packed lunches plays an important role in helping many parents make the right choice. For others, allergy concerns, variety, quality and portion size may play a more prominent role.

Keen to understand why a minority of parents opt for packed lunches over school meals, a study asked them the main reasons for their decision. The feedback received indicates that taste preference is the main factor at play, with the most frequently selected reasons for choosing a packed lunch relating to children not liking the choice of school meals available (25%) and children preferring the taste of home packed lunches (18%).

As most of these children have tried school meals previously, it can be assumed that the barrier to increased uptake for this portion of parents relates to lack of appeal, rather than lack of awareness.

Despite the ongoing cost-of-living crisis and the continued financial pressure on families, cost was highlighted as a concern by only a small subgroup of parents (21%) who exclusively opt for packed lunches.

ParentPay Group 2025 School Meals Report

NPD and pricing are key

The tobacco and next-generation products categories continue to be valuable for wholesalers and retailers, with flavour innovation a common focus for suppliers.

The UK tobacco category is estimated to be worth more than £22 billion per year (Statista). The cigarette category accounts for the biggest share of all tobacco sales (70%), and within that, value products make up 34.2% of sales, with economy products leading at 37.9%, reports Imperial Brands. Premium cigarette SKUs account for only 10% of sales but these remain profitable.

With the value cigarette market growing by 5% in the last year (ITUK), Imperial introduced Paramount, a cigarette brand targeting smokers ‘seeking high quality at exceptional value’.

“Paramount features premium, full-flavour Virginia sunripened tobacco, catering to the UK market where most cigarettes feature Virginia blends and full-flavour tobacco,” explains Andrew Malm, Imperial’s UK market manager.

CJ Lang invests in tobacco pricing

SPAR Scotland wholesaler and retailer CJ Lang & Son has announced a significant investment in reducing and matching the wholesale price of 106 tobacco lines.

The Tobacco Price Match campaign is designed to strengthen retailer margins, encourage greater purchasing loyalty and reinforce SPAR Scotland’s competitive positioning in a challenging market.

The investment follows a series of successful tobacco trials and promotional stunt deals, which delivered strong results for retailers. However, the business recognised the need for a more consistent, long-term approach to support its retail partners.

“This strategy is about listening to our retailers and responding to the market,” says Brian Straiton, independent sales director. “Retailers told us we needed to review our tobacco offer to remain competitive and this price investment aligns us with activity from key competitors. By being proactive, we are helping retailers maintain margins and drive growth in a very challenging category.”

Straiton continues: “This is about working much more closely with our retailers. A stronger, more competitive tobacco offer encourages retailers to buy more from us, which in turn allows us to reinvest back into our wider proposition – creating a win-win for everyone.”

Available in kingsize and superkings formats, Paramount has become the fastest growing brand in factory-made cigarettes in FY25 (IMB).

Cigars and cigarillos

The total cigar category is worth just over £326 million in annual sales (IRI). Sales from the cigarillo segment account for just over £152 million of that, while the three other segments combined (miniature, small and medium/large) account for just under £172 million. The remaining amount of around £2 million is made up of handmade cigar sales (IRI).

“Cigarillos remain the success story within cigars,” says Prianka Jhingan, head of marketing at Scandinavian Tobacco Group UK (STG). “This segment in the cigar category only really started five years ago with the arrival of these smaller, peppermint flavoured products, but sales are now worth over £152 million and they account for more than half of all cigars sold in volume terms.

“In the last 18 months or so, distribution has improved, and sales have really shot up for our Signature Action cigarillo brand. In fact, its sales have more than doubled since last year.”

To further capitalise on the surge in demand for flavoured cigarillos, at the start of this year STG launched Signature Action Mix cigarillos, which contain two capsules and combine the flavours of Berry and Mint. They come in 10-packs with an rsp of £5.85 which STG says is lower than competitor brands but still offers an attractive margin to retailers.

More recently, STG has expanded its Signature Action menthol capsule range with a new 17-pack format. It complements the existing two 10-pack offerings, providing consumers with greater choice and value, but features the same menthol flavour that has been synonymous with the brand since its launch back in 2020.

With an rsp of £9.89, including a price-marked version, the new 17-pack is positioned as ‘the most competitively priced option in the market’. It also offers an attractive margin for retailers, reinforcing STG UK’s commitment to supporting its trade partners with high-quality, high-demand products.

Jhingan comments: “The growing Signature Action cigarillo family is now three-strong with the arrival of these new 17 packs, and we’re confident this latest addition to the range will be a very welcome one.

“Retailers will know that it’s cigarillo sales which continue to drive the cigar category, so we urge them to get behind this launch and enjoy the profit margins.”

In addition to Signature Action, STG’s ‘must-stock brands’ for convenience retailers are Signature Blue, which is the UK’s best-selling cigar outside cigarillos, Henri Wintermans Half Corona, which is the UK’s best-selling medium/large cigar, and Moments Blue, which is the company’s value proposition.

JTI has launched a lemon-flavoured cigarillo, Sterling Dual Capsule Xtra Yellow. The product features a lemon capsule in the filter, which smokers can click to release a lemon flavour, in addition to the existing peppermint capsule.

The launch is backed by research by JTI which demonstrates the success of lemon flavour in other categories, including vapes where it ranks as the third most popular flavour.

Lisa Anderson, marketing director at JTI UK, says: “JTI is committed to supporting retailers by meeting consumer demand with innovative products like Sterling Dual Capsule Xtra Yellow. This lemon-flavoured cigarillo builds on the strength of the Sterling Dual brand to drive growth in the cigarillo category and taps into the popular lemon flavour which has been performing well across a number of comparable categories.”

Sterling Dual Capsule Xtra Yellow has an rsp of £6.95 and a 10-stick pack size. For a limited period, retailers will have access to an introductory 20% POR in wholesale.

RYO and accessories

Market share for roll-your-own (RYO) value products has increased by nearly two percentage points year on year, making it the fastest-growing segment, now accounting for more than a fifth (25.9%) of all RYO sales (ITUK). However, premium RYO products still hold a sizable proportion of the category at 35%.

Imperial Brands’ Golden Virginia Original hand-rolling tobacco now comes in a 40g pouch, as well as 30g and 50g. This format was introduced in response to continued price inflation and cost-of-living pressures.

In the accessories category, Imperial reports that valuesavvy consumers are increasingly migrating from king-size to combi cigarette paper formats for added value and convenience. There’s also growing demand for unbleached papers as consumers seek a more natural look.

The company recently added a new Classic King Size Combi variant to its Rizla range. The Combi pack includes 32 unbleached king-size papers and tips.

Sales in the convenience channel account for more than

Call for stronger guidance on refills

Following the recent disposable vape ban, Imperial Brands is calling for stronger government guidance on refillable vapes to encourage consumers to purchase replaceable pods or refills instead of treating reusable vape devices in the same way as disposable vapes.

“The ban on disposable vapes is meaningless unless consumers also purchase vape pods separately and use multiple pods with the one reusable vape device. Otherwise, consumers are treating reusable devices as a one-use only device,” says Deirdre Healy, Imperial’s head of corporate & legal affairs, UK & Ireland.

“It is also better value for consumers to buy pods separately and pop them on the reusable device rather than buy multiple reusable devices.”

Imperial has called for the Defra guidance to be amended to strictly specify that refills (pods or e-liquid refill bottles) must be separately and readily available for sale to consumers to buy in store. It argues that these refills must be compatible with the reusable vaping devices being sold in the physical retail premises.

Healy has rejected accusations that suppliers are not providing vape pods for sale with reusable devices: “We have 15 flavours in blu vape pods available for sale throughout 35,000 retail outlets in the UK. We want the disposable vape ban to work. We want less electronic waste in the UK. We want consumers to use replaceable pods in their reusable vape devices.”

half of all tobacco accessories sales and are now valued at £251 million, growing at 14.5% year on year (IRI).

Republic Technologies highlights the environmental credentials of its OCB Rice Papers and its Swan Just Paper filter tips, both of which have a lower impact on the environment than traditional papers and filter tips.

Next-generation products

In vapes, recent research revealed that 25% of customers who were using disposable vapes prefer a box format vape device – an insight that drove Imperial Brands’ decision to launch the blu box kit. The sleek and lightweight box-style rechargeable vape has a metallic finish with liquid level visibility.

The blu box kits are available in three flavours –Strawberry Ice, Lemon Lime and Mint – and are compatible with the full flavour range of prefilled, replaceable blu pods. Each blu pod offers 1,000 puffs of flavour.

“Flavour preferences within pod-based systems reveal some interesting trends and can help both wholesalers and subsequently retailers know what to offer,” says Andrew Malm, UK market manager for Imperial Brands. “In the UK, for example, fruity flavours take the majority sector

share within pods – climbing from just under 41% at the end of 2023 to 65% at the end of 2024 (Nielsen).”

He continues: “Wholesalers should promote vaping products and offers on their website or in and around their premises. Featuring well-known, trusted vape brands like blu in depot can help drive engagement as it immediately signals the outlet stocks high-quality vape products.

“We always recommend having a strong visual display of next-gen products, with clear pricing information to enable retail customers to browse at their leisure without needing to handle or inspect products. Wholesalers can also use PoS to engage retail customers in discussions about key consumer trends, new product developments, and additional opportunities to maximise sales.”

Republic Technologies (UK) claims to have created a point of difference in the UK vaping market with its Smarter vape, which incorporates new technology (patent pending) featuring a ceramic coil as opposed to a mesh coil.

There are two products: the compact Smarter Mini (rsp £9.99, 120g) which provides up to 800 puffs per replaceable pod, and the Smarter 6K (rsp £12.99, 103g) which provides up to 6,000 puffs per refill, with a 2ml plus 10ml rechargeable tank.

The rechargeable Smarter range incorporates the 12 most popular vaping flavours, as identified by consumer research, including Strawberry Ice and Cool Mint.

Gavin Anderson, sales & marketing director at Republic Technologies, comments: “The Smarter products are just that, breaking new ground with their use of smart, innovative technology, featuring a sleek design and packaging which we’re confident will appeal to those consumers looking for the best quality, cost-effective vaping experience.”

The Smarter products are backed by a range of PoS to drive in-store visibility and awareness, including display units, wobblers, tent cards, flyers and posters.

In the nicotine pouch category, Philip Morris Ltd (PML) has introduced two flavours – Spearmint and Apple Mint –for its ZYN brand. It has also unveiled a new modern design with clearer labelling to help ZYN users navigate the different strengths and pouch formats.

The ZYN portfolio now includes the extra-low 1.5mg strength (signposted with a gold flash on the label). The portfolio also incorporates updated strengths and names for Icy Blackcurrant 12.5mg and Icy Mint 12.5mg – now Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg. Chili Guava and Espressino have also been renamed, as Guava Spice and Coffee respectively.

The new flavour Spearmint comes in 1.5mg, 3mg and

6mg, while new Apple Mint is available in 3mg and 6mg. In addition, PML has added a higher strength variant of its Citrus variant – now available in 3mg.

Dor Matot, head of ZYN UK and Ireland at PML, says: “This evolution of our ZYN brand comes at a pivotal time for the nicotine pouch category. After growth of 1253% in 2024, it is time to enter the next era of ZYN – increasing brand awareness among adult smokers and nicotine users.

“ZYN, the world’s No.1 nicotine pouch brand, offers a premium option for retailers. As category leader, we’re helping our retail partners tap into the opportunity through a stand-out new look and expanded variety of strengths and flavours.”

Nicotine pouch brand SNU was an official sponsor of the Usyk vs Dubois II fight at Wembley last month – a move aimed at driving brand visibility and accelerating retail expansion.

SNU has been building momentum throughout 2025, securing distribution in convenience stores, vape shops and wholesale outlets.

According to the company, retailers have reported strong repeat rates and interest in SNU’s flavour-led formats, particularly in urban and high-footfall locations. The brand’s ‘rubto-smell’ packaging has helped it stand out in an increasingly crowded nicotine pouch market.

UK black market is booming

Nationwide consumption of counterfeit and contraband cigarettes remains at two-year peak level, according to the latest KPMG report on Illicit Cigarette Consumption in Europe, commissioned by Philip Morris International (PMI).

The report revealed that over the past two years, more than one in four cigarettes consumed was illicit, and the UK illicit market maintained its position as the third largest in Europe – by both volume and proportion of cigarettes consumed. Illicit share of cigarette consumption remains markedly high in urban areas within London, the West Midlands, and the North West.

This continuation of high illicit cigarette consumption from 2023 highlights the resilience of the illegal market. Nearly 26% of all cigarettes consumed were illicit, equating to 5.9 billion cigarettes, which represents £3.15 billion in tax revenue lost from the Government as a result.

The findings shine a spotlight on the immediate risks faced by legitimate retailers, particularly those operating in the convenience and wholesale sectors. With 14% fewer legal sales recorded last year, the viability of these stores is being hit hard by illicit activity.

Catherine Goger, illicit trade prevention manager at PML, says: “This report reinforces why our work with Trading Standards, enforcement agencies, and the retail community across the UK is so vital.”

A TASTE SUPRÊME SINCE