SOUR SOUR SOUR
2025
Rebranded as Food & Drink Wholesale UK, the FWD recently held its 2025 conference, themed ‘Going for Growth’.
The Scottish Wholesale Association and its members continue to evolve to meet changing customer demands and address market challenges. Spotlight
Sanjeet Manek, CEO and founder of Sandea Wholesale, which is based in Harrow, Middlesex.
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Sandea’s Sanjeet Manek came to the UK from Tanzania.
Kitwave chair
Kitwave Group has recruited Dr Marnie Millard OBE to its board as non-executive chair.
Millard (pictured), who replaces the company’s outgoing chair Steve Smith, brings over 20 years of executive and board-level experience in the FMCG industry and a track record of delivering sustainable growth, leading mergers & acquisitions activity and driving brand value.
She spent eight years as CEO of Nichols, where she increased market capitalisation by 60% to £450 million
and doubled the Vimto brand’s retail sales value to £110 million. Also under her leadership, Nichols made five acquisitions.
Earlier in her career, Millard held senior commercial roles at Macaw and Gerber Juice, before going on to hold multiple company board positions. She currently holds non-executive chair roles at Marks Electricals, University Academy 92, and MyPura.com. Last year, she joined the board of Applied Nutrition.
Millard’s contributions to British business and the beverages industry were recognised with an OBE for Services to Business and International Trade in the 2018 Queen’s Birthday Honours. She has also served as president of the British Soft Drinks Association and chair of CBI North West, and holds an Honorary Doctorate from the University of Salford.
Over 2% growth
In the year to date, The Wholesale Group has seen value growth of 2.47% and volume growth of 2.13%.
Tom Gittins, joint managing director, said: “We’re absolutely delighted that we are delivering on our promises to achieve growth for both members and suppliers.
“At our launch, we announced that The Wholesale Group was the buying group the sector needs, and we are delighted to provide an efficient, powerful route to market for suppliers, while celebrating and
championing the incredible family businesses that make up our membership.”
The figures were announced at the group’s first Charity Golf Day, which took place on 10 June at The Rushmore Golf Club. Nongolfers had the opportunity to enjoy a clay pigeon shoot. The event also included a meeting of the retail board.
The event raised £15,000 for The Eloise & Katie Memorial Trust, a charity supporting projects across the UK for disadvantaged young people.
New on-trade member for Unitas
Lacons, an independent brewer and wholesaler based in Lowestoft, has joined Unitas Wholesale as an on-trade member.
Lacons supplies more than 1,000 customer accounts across the East of England and into London. With a heritage dating back to 1760, Lacons has evolved into a dynamic modern brewery, brewing both cask and keg beers and delivering over 2,000 product lines. It has ambitious plans to grow to £30 million turnover by 2027 and expand nationally.
Mick Carver, managing director of Lacons, said:
“Following on from our recent move to our new distribution centre, which signalled the next stage of our continued growth plan, joining Unitas Wholesale is a perfect fit and provides us with more tools to continue our successful expansion journey.
“This partnership will ensure that we continue to not only offer customers our own multi-award-winning range of beers but also provide them with more and more unique and exclusive brands at great value. We are looking forward to developing a long-term relationship
with Unitas and being a key contributor to the group.”
Unitas Wholesale recently announced the appointment of Gurms Athwal as trading director, effective from 2 June.
Formerly trading director for four years at Parfetts, Athwal has replaced Cheryl Hope, who has taken on his previous role at Parfetts. Therefore, they have essentially swapped jobs.
With more than 25 years’ experience in the wholesale sector, Athwal has worked at several Unitas member businesses, including JK Foods and Hyperama, as well as Parfetts.
The Wholesale Group’s retail board with Golf Day sponsors.
Executive changes at Booker
Booker’s chief operating officer Jonny McQuarrie has taken over as Tesco’s CEO of central Europe, succeeding Matt Simister.
McQuarrie spent three years as COO of Booker, before which he was retail director for Tesco convenience and One Stop Stores. In total he has worked for Tesco for more than 23 years. During that time, his roles have included managing director of One Stop Stores and Jack’s, and operations director of the London region and the national Extra network.
Simister announced his departure from Tesco in May. He has taken on the role of group chief executive of European pet food company Fressnapf.
McQuarrie’s replacement at Booker has not yet been named.
In another senior move, Booker has appointed Pete Bexton as director of trading for beers, wines and spirits. His appointment will allow Neil Jewsbury, who previously performed this role, to
focus on his job as managing director of Venus Wine and Spirit Merchants, which Booker acquired in June 2024.
Bexton will be responsible for overseeing trading and sourcing, playing a key role in implementing Booker’s growth strategy in the on-trade and off-trade. He heads up a team of 22.
He joins Booker after 17 years in senior positions at Tesco, with 15 of these within alcoholic drinks. His most recent role was category director for prepared foods.
In other news, Booker has expanded its catering portfolio with a new World Cuisines range.
The range features Greek, Turkish, Italian, Indian and African-Caribbean products, as well as chicken shop products.
Aimed at the hospitality and catering sector, 70 new food and drink lines are available in 57 branches, which have been chosen based on their customer demographic and the types of cuisines on offer at dining outlets in their catchment areas.
Booker has also appointed World Cuisine champions –dedicated colleagues in each branch – who will act as an ambassador for each global region. They will work closely with customers to
identify their requirements, preferred brands and products, and this insight will be used to advise the wholesaler’s buying team to help source items in demand and expand the range.
New products available include Greek fresh meats for gyros and skewers, sourdough pittas, and authentic edesma and Kolios feta.
Hailing from Turkey are halloumi, tahini, sucuk (beef sausage), and pomegranate molasses, and from India are paneer, frozen parathas, okra, chutneys, ghee and clay oven spicy giant naans.
Chefs can stock up on African tilapia, shaki (beef tripe), goat meat, and chicken gizzards, while chicken restaurants can source breader mix, chilli flame marinated chicken pieces, strips and wings.
50th birthday celebration at Royal Albert Hall
In July, Bestway will mark its 50th anniversary with a landmark celebration at the Royal Albert Hall in London.
Hosted by founder Sir Anwar Pervez OBE HPk and The Lord Choudrey, CBE SI Pk, chairman of Bestway Group, this event will bring together colleagues, supplier partners, and friends of the business to commemorate five decades of success, innovation and enduring legacy in the wholesale and retail sector.
The anniversary year
kicked off in January with Bestway’s ‘Thank You’ event – a cornerstone of Bestway’s customer engagement for over a decade. The in-depot and online campaign offered
retailers exceptional deals to thank retailers for their continued support and loyalty.
The ‘thank you’ theme continues across the year, with 50 weekly celebratory trade campaigns, including special Golden Days and Golden Weeks. These feature exclusive promotions, limitededition product launches, targeted discounts, competitions, and high-value prizes.
Celebrations will culminate with a Christmas Advent-style promotion in December, offering 50 one-
day-only festive deals.
Founded in 1975 with the registration of Bestway Wholesale Ltd and the opening of its first warehouse in Acton, West London, the business has since flourished into a multi-billionpound enterprise.
As the business celebrates five decades of excellence, it also honours the legacy of Sir Anwar Pervez, whose vision transformed the wholesale sector and whose life’s work continues to inspire future generations.
Jonny McQuarrie
Pete Bexton
Fresh pasta choices AWG up for sale
SPAR South West’s primary distributor Appleby Westward Group (AWG) is up for sale by its South African owner SPAR Group (SPPJ.J), and industry speculation is rife that AF Blakemore is in negotiations to purchase the business.
According to the news agency Reuters, SPPJ.J said that it is planning to sell its UK retail business after completing a review of its European operations and is in exclusive talks with an
established UK-based business. A spokesperson for SPPJ.J said that the potential buyer is “well positioned to develop and grow AWG in South West England”.
In response to the speculation, AF Blakemore told Cash & Carry Management: “We are aware that as part of their financial results, SPAR SA have announced the divestment of their UK business, AWG. We do not comment or speculate on announcements of this kind.”
Future supplier focus
JJ Foodservice has announced the launch of JJ Connect 2025 – a refreshed version of its supplier conference.
The event will take place on 10 October at Convene, 22 Bishopsgate, London, and will feature a speed dating format, designed to connect JJ Foodservice with potential supplier partners as it expands its product range to serve a broader customer base.
Following a successful expansion into Thai cuisine last year, JJ has recently
added new product ranges focused on Turkish, Indian, and Japanese cuisines, along with a larger alcohol range.
“We’re expanding our range to meet the needs of a broader mix of restaurants –and we’re not stopping there,” said Sezer Ozkul, chief product officer. “JJ Connect will help us meet innovative new partners, bring fresh ideas to our customers’ menus, and strengthen the relationships we already have as we continue to grow.”
SPAR has expanded its ownlabel offering with the launch of a new fresh pasta range.
Designed to meet growing consumer demand for convenient, great-tasting meal solutions, the range comprises:
a SPAR Ricotta & Spinach Tortelloni 300g – rsp £2.25
a SPAR Smoked Ham & Cheese Tortelloni 300g – rsp £2.25
a SPAR Cheese, Tomato & Basil Tortelloni 300g – rsp £2.25
a SPAR Tomato & Herb
Sauce 300g – rsp £2
a SPAR Tomato Mascarpone
Sauce 300g – rsp £2
a SPAR Tagliatelle 300g –rsp £1.80 (available from July)
a SPAR Gnocchi 400g – rsp
£1.85 (available from July)
The launch is being supported by prominent in-store PoS to drive awareness and encourage trial. The shelf lives are up to 18 days for the tortelloni and 13 days for the sauces.
LEAF certified
Fresh Direct – part of Sysco –is strengthening its environmental standards by ensuring that all contracted UK fresh produce growers will be LEAF Marque certified by the end of 2025.
The move will see growers support Fresh Direct’s commitment to sustainable farming practices by focusing on key areas including energy efficiency and reduced carbon footprints, improved soil and water management, waste reduction and enhancing wildlife and biodiversity.
Andy Pembroke, MD of Fresh Direct, said: “As a business, we are committed not only to reducing our impact on the environment, but also
to ensuring that we make a positive contribution to a more sustainable future for farming.
“Making this pledge for all our contracted UK fresh produce to be LEAF Marque certified represents a real step forward for our sector and we are grateful for the support of our growers. It’s also fantastic news for our customers who can see our demonstrable commitment to a sustainable future.”
Members of the senior purchasing team at last year’s event.
Tea tie-up in store
James Hall & Co has joined forces with Yorkshire Tea to offer the brew at 125 SPAR stores in the north of England.
The tea is available in the stores where a Cheeky Coffee machine is installed.
The development comes as sales of Cheeky Coffee continue to rise – sales are now at 1.8 million cups annually.
Cheeky Coffee is being rolled out to all SPAR stores within James Hall & Co’s G&E Murgatroyd company stores division by the end of this year, and an increasing number of SPAR independent retailers are also adopting the brand.
King’s
Peter Dodding, sales director at James Hall & Co and chairman of the SPAR Northern Guild, said: “I think it is testament to the growth of the Cheeky Coffee brand over the last couple of years and its position in the market now that we were able to secure this tie-up.”
award winners
Two Sugro UK members, Star Pacific UK and We Get Any Stock , have been awarded The King’s Award for Enterprise – International Trade.
It is the third time that Star Pacific has received the honour in the International Trade category, having also been given the King’s Award in 2023, and the Queen’s Award in 2021.
Founded in 2010 and based close to Heathrow Airport, Star Pacific UK markets and distributes fastmoving consumer goods on an international basis.
Sean Scrimger, buying director at Star Pacific, commented: “We are delighted and honoured to receive the
Two new desserts
Country Range has launched two new desserts: Peaches & Cream Torte and Speculoos Cake.
They are ideal for timepoor caterers lacking space as they come pre-portioned and just need to be thawed before service.
Peaches & Cream Torte (14 portions) comprises a layer of Victoria sponge, topped with peach compote and a creamy vanilla flavoured cheesecake. It is finished with freeze-dried raspberries and peach pieces.
Speculoos Cake (16 portions) consists of three layers of sponge filled with caramelised biscuit cream
and sauce. It is covered with buttercream and a drizzle of the biscuit sauce.
Rachel Porter, Country Range marketing manager, said: “With spring in full swing and a host of celebratory occasions on the horizon as we enter summer, it’s the ideal time for caterers to enhance their dessert offering with some fresh flavours and innovative treats.”
‘Chuffed to bits’
King’s Award for International Trade, which is a fantastic achievement by the whole team. I would like to take this opportunity to thank the Sugro team and all our suppliers for their support in helping us achieve this award.”
Based in Luton, We Get Any Stock was established in 2012 and, like Star Pacific, exports fast-moving consumer goods worldwide.
Prashant Sawlani and Mohit Sawlani, company directors at We Get Any Stock, said: “A heartfelt thank you to our exceptional team, loyal customers and trusted partners – your support has been the driving force behind our journey.
“This award marks not just a milestone but a celebration of the dedication, resilience and ambition that fuels our shared success and continued growth. The future has never looked brighter.”
Harlech Foodservice has been included in the Sunday Times Best Places to Work list.
The family-owned wholesaler has bases in Criccieth in North Wales, Chester, Carmarthen, Aberbargoed, and Telford.
The Sunday Times judges said: “This family-owned catering supplier cares passionately about the morale of its 245-strong workforce. Teamwork is encouraged by management and this is felt key to the company’s wider success.
“Colleagues are motivated
to have a say, making them feel valued, and last year almost 20% were promoted from within the business. Benefits include staff discounts and a pension scheme, cycle-to-work, a wellbeing programme and a wellregarded Christmas hamper.”
Managing director David Cattrall said: “I am chuffed to bits quite honestly. We have been driving sales growth in the last couple of years and to make it happen we knew the first thing we had to do was invest in our people, and strengthen our people from top to bottom.”
Summer footfall-driving initiative
SPAR Scotland has launched a ‘Big Deals of Summer’ campaign – a multi-channel initiative designed to attract shoppers and deliver value throughout the summer months.
Running in all SPAR stores in Scotland during June, July and August, the campaign features summer deals in all core convenience categories. A wider variety of promotions will rotate across the three months, helping to maintain momentum and give customers fresh reasons to shop at SPAR Scotland.
The creative features the message that no matter the weather, SPAR is here to bring fun and great value deals.
As part of the campaign, stores across the country will
In memory
A team from Aylesfordbased foodservice wholesaler kff has completed the South Downs Way challenge in aid of Meningitis Now. The team raised almost £3,000 in memory of Mia, the eldest daughter of kff employee Alex Basford, who died from bacterial meningitis on 5 January 2023, her 20th birthday.
Mark Taylor, kff’s MD, said: “I’m very proud of how the team has rallied round to support Alex and raise funds for this amazing cause.”
receive a comprehensive PoS kit to maximise in-store impact. This will be backed by a far-reaching marketing plan that includes branded vehicle livery; hyper-local digital activity, including Facebook posts and email marketing; Spotify audio ads; paid content on SPAR Scotland’s social channels; a new influencer campaign;
consumer PR activity; and commercial radio adverts.
To further engage local communities, some SPAR stores will host in-store parties, staff activities and other interactive events to create a feel-good summer atmosphere for customers.
Paula Middleton, head of marketing at CJ Lang/SPAR Scotland, said: “Launching
this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season.”
In other news, the 2025 SPAR Future Stars Cup concluded earlier this month at Broadwood Stadium in Cumbernauld, where Braidhurst High School were crowned national champions in both S1/S2 and S3/S4 competitions.
Now in its fourth year, SPAR Scotland’s Future Stars initiative, delivered in partnership with the Scottish Football Association, saw a record-breaking 282 teams register, up 30% on 2024’s figure, with around 3,000 girls aged 12 to 16 competing in regional qualifying rounds held across Scotland.
New RDC and head of buying
Venus Wine and Spirit Merchants, which was acquired by Booker in June 2024, is to open a fifth distribution centre this summer.
The development of the site in Birmingham is part of Booker Group’s strategy to bolster its on-trade portfolio and expand its presence within wholesale and hospitality across UK regions. It follows the opening of a depot in Eccles in Greater Manchester earlier this year, expanding Venus’ commercial footprint in the North West region.
Additionally, Venus has boosted its senior management team with the appointment of Peter Bridge as head of buying. Bridge, who has been with Booker for five years following 10 years at Musgrave, is tasked with
developing the company’s portfolio and expanding its network of winemakers, spirits producers and international brewers. Venus is also recruiting staff to add to its field sales department and support in regional depots.
Andrew Yaxley, CEO at Booker Group, said: “Since we acquired Venus in June 2024, we’ve set out ambitious growth targets, and this first phase is already reaping rewards and showing signs
of success within the drinks space.”
Neil Jewsbury, MD at Venus Wine and Spirit Merchants, added: “This is an exciting time for us as we’re scaling up and on course for expansion. The two new depots will allow us to expand our footprint nationally and bring our range of premium wines, spirits and beers to the lively hospitality scene in these regions and beyond.”
Paula Middleton with the campaign-branded vehicle.
FREE CHEEZ-IT STOCK AND DISPLAY UNITS!
Jazzy addition
World of Sweets has launched Vimto Jazzies in partnership with Vimto.
The Vimto-flavoured candy topped with crunchy sprinkles is expected to be popular with customers of all ages.
The product comes in a 120g bag (rsp £1.25) and is available in price-marked and non-price-marked formats.
It joins a range of Vimto sweets, including Vimto Bon Bons and Fizzy Mallows.
Three-year partnership
Castell Howell Foods has announced a three-year partnership with The Natasha Allergy Research Foundation, the UK’s food allergy charity.
Castell Howell managing director Matt Lewis said: “As a family business that supplies the education and health sectors as well as the hospitality industry, food safety – particularly allergen clarity – is essential to our operation and supply chain, which is why we are supporting the Foundation to help them fulfil their ambition to make allergy history.”
The Natasha Allergy Research Foundation was founded in 2019 by Tanya
More cash prizes
The Scottish Wholesale Achievers 2026 awards are now open for entries, and this year they will reward even more people in the industry.
With £1,000 going to the overall winner of each people category – Wholesale Driver of The Year, Rising Star of Wholesale, Employee of the Year, Wholesale Local Food Champion and Supplier Sales Executive of the Year – there will also be £500 awarded to each runner-up and £250 to each highly commended winner.
Now in its 23rd year, Achievers has 14 wholesale category awards and five
and Nadim Ednan-Laperouse after their 15-year-old daughter Natasha died from a severe allergic reaction to sesame seeds that were baked into the dough of a baguette.
In other news, Castell Howell Foods has appointed British Lions rugby star Jac Morgan as the new ambassador for its Welsh beef brand, Celtic Pride Premium Welsh Beef.
Double for Dunsters
Dunsters Farm has won two trophies at the North West Family Business Awards.
The event was hosted by The Family Business Community to shine a spotlight on the achievements of family-run businesses across the north west of England.
supplier awards up for grabs.
Once again, the judging criteria for Best Cash & Carry will see 50% of the total possible score coming from interviews with customers in each entrant’s cash & carry, and this year will also see the judging criteria for Best Symbol Group allocate 50% of the total possible score to customer interviews.
SWA chief executive Colin Smith said: “It has never been more important to shine a spotlight on the wholesale sector, our suppliers and the people who make it all come together.”
The Achievers 2026 entry form is on the SWA website.
The Bury-based wholesaler won the PurposeDriven Family Business Award in recognition of its commitment to making a positive impact on communities through its work.
In addition, managing director Hannah Barlow and
commercial director Tom Mathew were awarded the Leadership Excellence Award in recognition of their leadership which has guided the firm through a period of ‘remarkable growth’.
“These awards mean the world to us,” said Mathew. “When my sister and I joined the business 10 years ago, we were determined to honour our grandfather’s legacy by using our business as a force for good. We do this through our shared mission of helping to tackle food poverty.”
The Dunsters Farm team at the awards.
Matt Lewis (centre) with some of the Castell Howell team.
Going for growth by being agile
The FWD’s 2025 conference covered developments within the organisation itself as well as domestic and global issues affecting wholesalers and other businesses in the UK.
The FWD, whose official name remains the Federation of Wholesale Distributors, now operates under the trading name of Food & Drink Wholesale UK to give a better reflection of the organisation’s focus.
The branding change was confirmed at the trade body’s recent conference, FWD Live! 2025 in Stratford-upon-Avon, and the one-day event brought together nearly 400 wholesalers, suppliers and stakeholders for a day of future-focused insight, innovation and collaboration.
The theme was ‘Going for Growth’.
In addition to a programme of presentations, there were breakout sessions on trends, innovation, ESG and policy. The event also included the official launch of the FWD Academy – the next phase of FWD’s ‘Diversity in Wholesale’ initiative.
The FWD Academy is a year-long programme designed to help businesses embed inclusive leadership and workplace culture, moving beyond oneoff DE&I activities to create sustainable, sector-wide transformation.
Delivered in partnership with Elevo, the Academy offers a structured programme featuring:
a Core learning modules on inclusion and leadership
a Sector insight sessions linking learning to wholesale-specific challenges
a Cascade tools to drive internal engagement
a A calendar toolkit to activate key DE&I moments year-round
a Certification and impact reporting on completion
Access is exclusive to FWD’s Diversity in Wholesale sponsors, who can offer the programme to all employees across their organisations, including their grocery teams, to deepen wholesale understanding and promote crossfunctional learning.
Participants will engage with the Academy via an online hub, which will give access to training materials, webinars, interactive tools and a collaborative community.
Baroness Sayeeda Warsi supported the launch of the FWD Academy, saying: “Diversity isn’t just a nice thing to have; it’s an essential business component and it helps deliver the best results. Leadership matters, and the work of FWD and Elevo has been doing that. The announcement of the Academy and its forthcoming programme of training
and learning is necessary work at a critical time. It’s brave and it matters.”
Lyndsey Cambridge, head of external affairs at the FWD, added: “The FWD Academy is a game changer for the wholesale sector. We’re launching the FWD Academy to spark real, lasting change.
“This initiative is about more than just learning; it’s about creating a sustainable culture of inclusion and leadership, firmly putting people at the heart of wholesale. This boils down to recruitment and retention, and how we as a trade association can support our members to stay ahead of the game when it comes to attracting the best people –and then keeping them!
“In this climate, businesses need to utilise all levers available to stay ahead. The Academy is set to be an essential tool in the wholesale armoury.”
The pilot programme runs from 17 July to December 2025, with a parliamentary launch planned for autumn at the House of Commons. A full rollout is scheduled for January 2026.
Cambridge also spoke about other FWD activities (see p.12).
The FWD’s chief executive James Bielby gave delegates a flavour of the political lobbying being carried out by the organisation: “There’s lots and lots going on,” he said. “We are talking to government at the moment about
Baroness Sayeeda Warsi: ‘The announcement of the Academy and its forthcoming programme of training and learning is necessary work at a critical time.’
Extended Producer Responsibility (EPR), talking about the household definition and some of the problems associated with that. We expect the fees to come out at the end of this month.
“We know it’s a massive issue alongside lots of other things we’re working on, including the National Living Wage. We’ve got a consultation on at the moment about the proposed changes.
“We represent the interests of wholesalers and suppliers with the Low Pay Commission, and we recommend the rate to government. They are saying that it is going to go up to £13.03 next April. It went up by 6.7% this April to £12.21 and we know that is having an impact on everyone in the trade and the wider economy but we want to know what will happen if it was to go up again, to £13.03.”
Speaking about both domestic and global economic issues at FWD Live! 2025 was Henry Curr, economics editor at The Economist. He said that it is hard to predict what’s coming next from US president Donald Trump, but that it is not all bad news: “There is an opportunity inherent in what Trump is doing because America has been outperforming the rest of the world so much – its market has been dominant, it has been taking all the investment – but now with a question mark over the US there is going to be investment up for grabs in Europe. There is talent up for grabs as people leave the US. So Britain can seize those opportunities.”
In relation to the UK economy, he offered this prediction: “I think that what we are going to see over the next few years is a tug of war between fiscal policy (the Government) and monetary policy (central bank). Why is that? It is
because the Budget is in such a poor state, and interest rates are so important for the Budget, that every time interest rates come down a little bit, the temptation in the Government is going to be to spend a little bit more.
“That, in turn, stimulates the economy a little bit and interest rates go back up, so there’s a limit on how far rates can fall when you’ve got a Government that’s so desperate to overcome the really tight constraints on its Budget.”
Curr added: “It’s a very tough time to be a finance minister because you don’t just have this problem of high debts meaning that you’re sensitive to interest costs, you’re also dealing with an ageing society – at the start of this century there were four working-age people for every over-65 person in the UK; now there are about three and by mid-century there will be two. That’s obviously pushing up health costs, it’s pushing up pension costs.
“You’ve also got the green transition – the demand for investment that it creates. We’ve had a series of crises –the global financial crisis, Brexit in the UK was a crisis of sorts, the pandemic, the war in Ukraine – and now we have the demand for more defence spending.
“The good news about Britain is that its problems are easily identifiable and not difficult in terms of understanding where the solutions are. For example, we know that electricity prices are too high in the UK. The best thing Britain can do for its manufacturers is get those
electricity prices down and a good thing that has happened this week is the Government committing to a new nuclear power plant.”
Adversity can drive reinvention, argued entrepreneur Luke Johnson, known for his leadership of Pizza Express and Channel 4. He urged delegates to embrace risk, innovation and resilience. Sharing the journey of Gail’s Bakery from wholesale roots to retail success, he highlighted the value of vertical integration, hands-on leadership, and evolving with customer demands.
In a challenging economy, he called on business leaders to stay optimistic, creative and courageous, arguing that the UK’s future prosperity lies in the vision and grit of its entrepreneurs. “The only scarcity,” he said, “is human will and the courage to act and keep going, despite adversity.”
Gold Medals: The FWD is shaking up the entry process. This year suppliers will be able to nominate themselves for an award and they will be judged by the sponsors.
Wholesaler Category Evenings: This year the Category Evenings will include a mini trade show element. This is to give brands a chance to showcase their products. At the FWD’s recent impulse Category Evening, 18 challenger brands were able to get in front of key decision makers from the wholesale side of the FWD’s membership. An alcohol-focused event will take place in October.
Future Leaders Forum: The format is changing for 2026, with more of an amalgamation between the FWD’s mentorship programme and its existing Future Leaders programme. Details will be announced later this year.
Introduction to Wholesale: Designed for people who are new to the wholesale sector, these events always take place in a depot and include a depot tour and insight from the FWD’s data partners, a supplier and a wholesaler. So far this year the FWD has been to Birchalls and Blakemore. The next event will be at Parfetts Birmingham in July.
FWD
FWD events programme: what’s on offer
Luke Johnson: ‘The only scarcity is human will and the courage to act.’
Henry Curr: ‘There is talent up for grabs as people leave the US.’
Continuous improvement
At the SWA conference, speakers considered how Scotland’s wholesalers and suppliers are continuing to embrace change and create mutual growth – in the spirit of Kaizen.
After a six-year absence, the Scottish Wholesale Association brought back its annual conference earlier this month to provide food for thought for wholesalers and suppliers on business opportunities and better ways of working.
Held at the Ardoe House Hotel & Spa in Aberdeen, the event attracted around 150 guests and had the theme ‘Kaizen’ –a Japanese term meaning continuous improvement or positive change.
“Being part of SWA is Kaizen in action – supporting your business growth, expanding your network, and helping you develop both personally and professionally,” said SWA chief executive Colin Smith.
Tom Slaven, president of the SWA and retail director of United Wholesale Grocers, maintained that the wholesale sector has always been remarkable for its ability to adapt and evolve.
“Through changing markets, shifting consumer demands and unforeseen challenges – most recently the global pandemic and economic pressures –the Scottish wholesale community has demonstrated incredible agility, creativity and determination,“ he said.
“Our spirit of continuous improvement
and resilience is what sets us apart and will continue to drive our success as we move forward.”
He continued: “Pursuing Kaizen, we are embracing this evolution not just as a response to challenges but as a powerful opportunity to grow smarter, faster and stronger.
“The SWA itself is evolving alongside the sector, with a refreshed vision, a new logo and renewed commitment to listen and respond to the needs of our members.”
Explaining the thinking behind the new logo, Smith said: “More fitting of a modern and dynamic channel, our new
logo illustrates the unique place that wholesalers occupy in the middle of the food and drink supply chain and its power to connect suppliers with end users and customers.”
The SWA rebrand supports the organisation’s refreshed purpose, mission and vision:
SWA Purpose: to be the invaluable voice of Scotland’s food and drink wholesalers and trusted partner of the food and drink supply chain, the Scottish Parliament and Government.
SWA Mission: to protect and advance its members and the sector, serving as the gateway to Scotland’s food and drink supply chain. “We speak with knowledge, honesty and integrity, always placing our people at the heart of everything we do,” added Smith.
SWA Vision: to be the driving force behind a well-connected, skilled and sustainable, local wholesale food and drink supply chain.
As part of the SWA rebrand, the organisation will be a launching a new website this summer. “The website will be a resource platform for our members
Kaizen: every day, everywhere, everyone
“Continuous improvement prepares organisations for disruption and guarantees that change is transformed into a competitive advantage,” insisted António Costa, global CEO of the Kaizen Institute.
He added that the true potential of practising Kaizen is to do it every day, everywhere within an organisation, and with everyone.
The five fundamental principles of Kaizen are:
1. Create customer value
2. Create flow efficiency
3. Go to GEMBA (a place where value is added) and eliminate MUDA (waste)
4. Engage people
5. Create visual standards
Colin Smith: ‘In the spirit of Kaizen, we are always refining our approach.’
and industry to share ideas and best practice, showcase the best of our industry and signpost members to support,” Smith explained.
Scotland’s wholesale channel is a £3.3 billion industry, with over 7,000 employees across 115 depots, and 90% of wholesale operators based in Scotland are members of the SWA.
An important role of the SWA is ensuring that the industry’s voice is heard in the decisions that affect wholesale.
“Public affairs at SWA is strategic, selective and solutions-focused,” said Smith. “Part of our role is cutting through regulatory complexity to decide what really matters, and when.
“In the spirit of Kaizen, we’re always refining our approach to what we say and what we deliver: more precise targeting, better use of data and sharper messaging. It’s not about shouting louder; it’s about speaking smarter. Together, we ensure wholesale is always part of the conversation.”
Politically, the SWA is already thinking ahead to the 2026 Scottish election – working now to ensure that wholesalers’ priorities are reflected in party positions.
“The Scottish Government has published its Programme for Government, effectively kick-starting the campaign. Some issues, like single-use cups and alcohol advertising, have been pushed into the long grass – and it’s likely that HFSS will follow. But we’ll be ready when they return, and they will!” added Smith.
Mairi Gougeon MSP, Scotland’s Cabinet Secretary for Rural Affairs, Land Reform and Islands, said: “In recent times, the Scottish Wholesale
Association has been a proactive, constructive partner to government – and in doing so is often bringing forward solutions, not just problems.”
Speaking directly to the wholesalers in the audience, she added: “You’ve embraced change, often in small but powerful ways. It’s what we are here to celebrate today – the spirit of Kaizen –continuous improvement – and it’s alive and well in this room.
“Whether it’s investing in greener fleets, digitising operations, or supporting local producers to scale up, you’re showing that every business, no matter its size, can be part of a more efficient, more sustainable future.
“This aligns perfectly with the Scottish Government’s ambitions for our food and drink sector and our vision of becoming a Good Food Nation.
“Wholesalers are key to delivering on that vision – ensuring continued access to local, healthy and sustainable food; reducing food miles; and helping us meet our climate goals.
“Public procurement reform is an opportunity here. By embedding sustainability and supporting local economies, we can ensure that public sector food purchasing reflects the values of a Good Food Nation – and wholesalers are central to making that happen.”
Away from politics, the SWA is working with members on sustainability;
Mairi Gougeon: ‘SWA is often bringing forward solutions, not just problems.’
diversity, equity and inclusion (DE&I); and training. It is also promoting strong relationships between suppliers and wholesalers through networking events and programmes like ‘Delivering Growth Through Wholesale’, and it continues to recognise and share best practice through the Achievers awards.
At the conference, a panel explored the importance of a resilient supply chain and the opportunities for SWA members. Delegates also heard advice from people who have participated in the ‘Delivering Growth Through Wholesale’ programme, which is working to strengthen the Scottish food and drink supply chain. To underpin this, an exhibition featuring some of Scotland’s producers was held at the conference.
Cyber attacks: ‘Assume you will be targeted’
The recent cyber attacks on food businesses have pretty much all been based on ransomware, confirmed Jo McLean, legal director (technology & commercial), at law firm Burness Paull. She said that such attacks are carried out by sophisticated criminal groups who are deliberately targeting these organisations.
“IT admin accounts and help desks are particularly vulnerable because they have access to all of the systems – they need to in order to keep them operational,” she pointed out.
McLean advises businesses to have an incident response plan. “Assume that, at some point, you will be targeted by somebody. Think about how you would address that type of incident.
“Do you have business continuity measures in place? Do you have a team in place who can make decisions quickly? Can you quickly transfer your business from being online to offline? Is your incident response plan available as a hard printed copy?
“Test your plans as well, and review – regularly update your policies and plans.”
McLean added: “If the worst happens please call a lawyer because any advice we provide is subject to legal privilege, and ensuring that those communications are subject to legal privilege can really help mitigate your liability later on in the process when you’re having to do breach reporting or responding to claims.”
Tom Slaven: ‘Scottish wholesale has demonstrated incredible agility.’
In addition to Mairi Gougeon, participants in the panel discussion included Sam Henderson, managing director of Lomond Fine Foods, who shared the Glasgow-based wholesaler’s sustainability journey and efficiency initiatives, and spoke about its recent B Corp accreditation.
Stephen Curran, wholesale director of AG Barr, and Claire Rennie, founder of Summerhouse Drinks, which produces craft soft drinks and tonic waters at a family farm near Fraserburgh, Aberdeenshire, were the other panel members.
As the discussion explored how sustainable local supply chains deliver long-term value, not only commercially but also across communities and the environment, key takeaways from all panel members were that resilience and adaptability will be critical for the future of wholesale – and that collaboration between suppliers and wholesalers creates mutual growth.
Another panel discussion considered innovative strategies for recruitment and retention. Jason Butler, head of operations at United Wholesale (Scotland) – and a previous Rising Star of Wholesale winner at Scottish
Wholesale Achievers – spoke about UWS’s focus on promoting people internally where possible.
Sonya Harper, central operations director of Dundee-based Spar wholesaler CJ Lang, said that the company also sees a lot of its employees move internally, and it focuses on making its recruitment advertisements clear so that people understand exactly what the company is looking for and offering.
Andy Williamson, founder of Welcome Brain Consulting, a firm that
‘Scotland is outperforming England’
Scotland is outperforming England, with Scottish depots and retail stores leading in value and rate of sale, said Tanya Pepin (pictured), managing director of TWC.
The average rate of sale (spend per product per store per week) in Scotland is £4.61, while in England it is £4.40, according to TWC’s SmartView Convenience read.
“The overperformance in rate of sale is down to Scottish stores selling more units of wine, spirits, RTDs and soft drinks,” Pepin explained.
“However, the only year-on-year growth in Scottish stores is coming from NPD/new formats. This suggests many range inefficiencies. 80% of sales come from just 1,000 SKUs, revealing a long tail of underperforming items.”
Pepin added that depots in Scotland are outperforming those in England. For retail sales, over 52
weeks, value MAT of wholesale shipments is up 3.7% in Scotland compared to 2.2% in England, while volume MAT is up 5.9% in Scotland versus 0.5% south of the Border.
In the same period, for foodservice sales, the value MAT of wholesale shipments is up 6.6% in Scotland compared to 5.6% in England, while the volume MAT is up 6.3% north of the Border versus 2.7% in England.
helps organisations turn neuroinclusion into a business advantage, praised job ads that focus on essential skills and cut out any jargon.
He added that around 15-20% of the UK population is neurodivergent – an umbrella term that covers things like autism, ADHD, dsylexia and dyspraxia.
He pointed out that 70% is the current unemployment rate for autistic people in the UK, while over 50% is the percentage of employees at NASA who are neurodivergent. “So NASA actively go out and seek neurodivergent employees because they bring skills when it comes to problem solving, systems fixing, and so on,” said Williamson.
“What you should be able to glean from those statistics is this is a potential pool of untapped talent that your business is missing out on if you are not neuroinclusive.
“Talking about Kaizen and the principle of incremental consistent improvements, I think that one of the ideas behind it is that small adjustments have massive impacts, and that’s particularly true when it comes to neurodiversion.”
Colin Smith agreed: “Continuous improvement is as big or as small as you want it to be,” he said, adding: “Let’s all grow together, right here, right now.”
Tom Slaven reiterated the importance of collaboration: “When wholesalers, suppliers, producers and all stakeholders work together, it shifts the dial and moves us forward. It is this collective interaction that drives innovation, opens new opportunities and strengthens the Scottish wholesale channel as a whole.”
Sam Henderson shares Lomond Fine Foods’ sustainability journey.
Sanjeet Manek, CEO and founder,
Sandea Wholesale
‘I
push boundaries’
What have been your biggest achievements in work and outside work?
In the whirlwind of the pandemic, I was searching for a fresh purpose, so I left my 13-year career in investment banking to set up a wholesale business. Starting something from scratch was a challenging but incredibly rewarding experience – especially navigating the complexities of the market during such unprecedented times. That’s how Sandea was born, and it’s the best decision I ever made.
Outside of work, my greatest achievements are undoubtedly my two beautiful daughters and the loving family we’ve built together. They’re my constant source of joy and inspiration, and the reason why I do what I do. I am deeply committed to their upbringing, ensuring they grow up with strong values, resilience, and the ability to adapt to life’s ever-changing landscape.
Who has been the biggest inspiration to you?
Two remarkable figures: Mo Ibrahim and Reginald Mengi, who both come from Africa, my home country.
I admire Mo Ibrahim’s commitment to ethical leadership and governance in Africa – it’s truly inspiring. He founded
the Mo Ibrahim Foundation that strives to promote transparency and good leadership in Africa, shining a light on accountability and integrity. He champions African-led solutions, fosters sustainable growth and empowers future leaders. He’s also dedicated to philanthropy. Of course, I also draw inspiration from his incredible economic success with Celtel.
Reginald Mengi, one of Tanzania’s most successful business tycoons, has a rags to riches story that truly amazes me. He proves that with good education, sheer determination and perseverance, you can achieve anything. Committed to Tanzania’s growth, he’s another example of someone who gives back to the community.
What were your ambitions when you were growing up?
When I was younger, I equated success with wealth, believing that financial prosperity was the ultimate goal. However, as I’ve progressed in life, I’ve realised that true success lies in the impact you make – whether it’s through creating jobs, uplifting communities, or inspiring the next generation. Wealth is a tool, but legacy and how you treat others is what truly matters.
What are your interests outside work? I thrive on meaningful conversations, problem-solving, and helping others. I also enjoy playing tennis, I’m a keen swimmer and I love to experiment with cooking, especially when it comes to Indian or African cuisine.
How would you describe your personality?
I am straightforward and persistent – I don’t take no for an answer. In both business and life, I believe in pushing boundaries, staying resilient, and finding solutions where others see obstacles. Success, to me, is about adaptability, transparency and perseverance.
What is your favourite book and music? Book: I Can, I Must, I Will by Reginald Mengi – an incredibly inspiring read. I recommend it to anyone who wants to achieve success in their business. Music: I like listening to Indian music, mainly Hindi songs or bhangra. It has a richness that resonates with me.
If you won a holiday, where would you go and who would you take with you? I would love to explore different parts of Africa, experiencing the diverse cultures, beautiful landscapes, and history the continent has to offer. And of course, I would take my family with me, as sharing meaningful experiences with them is priceless. CCM
Investment banker
Sanjeet Manek came to the UK from Tanzania as a student, and after studying Management at Royal Holloway (part of the University of London), he began his career at Deutsche Bank in the equity trade support team. It gave him a solid foundation in financial operations, which he says has been invaluable as he has grown professionally. He left investment banking after 13 years to set up Sandea Wholesale –a Sugro member – in 2019.
Less money to burn
While tighter purse strings continue to spotlight the value end of the tobacco category, innovation in next-generation products attempts to attract adult smokers.
The tobacco category remains an area that features strongly in convenience. In order to best serve their retail customers, wholesalers need to be up to date on legislation, trends and innovation.
Republic Technologies continues to perform well in the handrolling tobacco accessories category with its range of papers and filter tips. The company’s focus on environmentally-friendly innovations is boosting sales with products such as OCB Rice Papers and Swan Just Paper filter tips.
“Shoppers still want quality and value, which OCB delivers, but the plus point for the range is its environmental credentials, which offer a clear point of difference versus most other papers, and this is really resonating with roll-your-own purchasers,” says Gavin Anderson, sales & marketing director.
“Choice, innovation and quality are well-established drivers of the tobacco accessories category and the Swan Just Paper range delivers in each of those area,” he continues. “Significantly though, the range has advanced the development of filter tips by offering roll-your-own consumers a product that not only delivers on performance but also has a significantly reduced impact on the environment.”
‘Choice, innovation and quality are well-established drivers of the tobacco accessories category’
Gavin Anderson, Republic Technologies’ sales & marketing director
With the search for value continuing to drive the tobacco category, JTI UK has added an incentive for retailers and adult smokers alike by increasing the number of rolling papers included in pouches of rolling tobacco. This activity has taken place on Amber Leaf 50g, Kensitas Club 50g, Benson & Hedges Blue 50g, Sterling Essential 50g, Sterling 50g, Holborn Yellow 50g and Old Holborn Original 50g.
The number of papers included has been increased from 100 to 120, enabling adult smokers to make their tobacco pouches stretch further. “With existing adult smokers continuing to opt for value and ultravalue products, this upgrade in quantity increases the value and convenience of our 50g rolling tobacco pouches,” says Lisa Anderson, marketing director.
Three new variants of JTI’s Nordic Spirit nicotine pouch
brand were launched in April, along with a brand refresh that saw packaging and pouch size changed to be more convenient to users. The latest flavours are Raspberry, Tropical Mix and Forest Berries.
“Consumers in this space are seeking bolder flavour experiences and greater variety from nicotine pouches,” says Bruce Terry, portfolio brand manager. “That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavours.”
In the smoke-free segment, Philip Morris has introduced TEREA Silver. The new variant, which takes the TEREA lineup to 16, is a toasted tobacco blend featuring notes of spicy herbs.
“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes. By expanding the range, retailers also have more opportunity to offer their customers real tobacco satisfaction that can help them stay away from cigarettes,” says Anthony Loinsard, head of IQOS UK & I.
“The launch of TEREA Silver is a further step forward on our mission to support adult smokers in making the switch away from smoking cigarettes.”
The NPD is exclusively for use with the IQOS Iluma device and is available in grocery, convenience and wholesale.
With the ban of single-use vape products now in place, wholesalers need to ensure they have a comprehensive range of alternatives. Pod-based systems such as JUUL2 from Juul Labs are filling this gap and continue to offer options for adult smokers trying to quit.
“I urge wholesalers to focus on longer-term category growth in vaping. This means emphasising adult-oriented device formats with responsible branding and flavour profiles. At Juul Labs, we take steps to ensure our products are targeted to adult smokers, including through adult-oriented descriptors and packaging, enhanced online age verification, and working with retail partners to ensure they enforce Challenge 25,” says Richard Cook, UK commercial director.
“The long-term success of companies and the category requires the development and commercialisation of highquality products. We’ve invested in innovative product technology and quality to ensure we are delivering the best possible vapour alternatives for adult smokers.”
Decisions on the move
Food to go is diversifying as a category. It is now catering to a number of missions and demographics that are emerging as growth drivers. Siobhan Kielty reports.
Food to go is becoming increasingly diverse and health-focused as consumers look to fuel up on the move. While price is still a primary focus for shoppers, factors including health and indulgence are also influencing choices.
Tayto UK remains committed to PMP offerings to boost sales in both food to go and sharing snacks. “For independent retailers – where PMP snacks account for 79% of sales (Circana) – merchandising by price point makes it easier to shop,” advises marketing director Matt Smith.
“Don’t ignore the significant footfall that can be driven by having a tight range of impulse snacks. PMPs are essential and should cover an entry price point, as well as a range of proven impulse snacks such as Golden Wonder’s 50p Transform-A-Snack.”
Tayto has also created a lighter alternative to its popular pork scratching with Mr Porky Puffs in 25g bags. The snacks are high in protein and low in carbohydrates. Mr Porky Puffs have the associated flavour offered by the Mr Porky range but with a consistency that will appeal to consumers who may be put off by traditional pork scratchings.
Another recent Tayto product launch in the puffed snack format is Cheese & Marmite Puffs. “Cheese and Marmite on toast is a go-to for Marmite fans and so this is a very familiar flavour,” Smith says. “It will also bring new consumers into the brand, as those who are less sure about Marmite are more likely to try it when paired with cheese.”
Some 53% of shoppers look for meal deals when buying food to go (IGD), and KP Snacks claims to deliver the top three meal deal SKUs: Hula Hoops Big Hoops BBQ Beef, McCoy’s Salt & Vinegar and McCoy’s Flame Grilled Steak.
Kepak chilled ready meals brand Rustlers has focused on the priorities of today’s consumer with its recent redesign. A packaging refresh has improved the clarity of messaging onpack and is driving clearer differentiation between Rustlers burgers, sandwiches and subs. New product names and imagery have been joined by a cooking method sticker on the front of the pack, consistent colouring for different types of protein and a standout look for meatless products.
Navson bottled water brand Avant is responding to the wellness interest from consumers. Avant Water is naturally low in sodium and is bottled without any added chemicals or human contact, meaning there is no risk of contamination.
Mixed performance in convenience
Overall, the food-to-go (FTG) segment in the convenience channel posts a moderate net improvement, with value indicating a 7.6% uplift and 2.2% gain in volume.
Standout growth areas: Hot meals (11% FTG value share) deliver strong momentum, growing by 70% in value and 84% in volume, and hot beverages (52% FTG value share) are up by 18% value and 13% volume.
Underperforming segments: Traditional formats such as cold beverages and cakes & pastries are struggling – in some cases, value is down by more than 26% and volume by nearly 29%. Similarly, sandwiches are facing steep declines with drops of 42% in both value and volume.
Source: TWC
“What truly sets Avant apart is our ability to bottle water securely without ozonisation – a common practice in many conventional bottling plants. Using advanced, closed-loop technology, Avant eliminates the risk of contamination across the three most vulnerable stages of bottling: sourcing, storage and filling. This ensures every bottle of Avant delivers uncompromised purity, preserved straight from its origin to your hands.”
Sodium in the diet is a rising concern for people. With growing awareness around high blood pressure, bloating and heart health, more shoppers are now scanning labels for low-sodium options and opting for these. Avant Water has the lowest sodium content in the UK market and is a transparent, traceable product that is tailored to suit modern lifestyles while fulfilling the need for hydration.
Gut health is another prevalent trend, and convenience food brand
Nomadic has NPD to respond to this. The Power Oats product range features yoghurt and oats in two variants – Zingy Raspberry and Vibrant Vanilla. Both contain 10g of protein, 100% of Vitamin D RDA and gut-friendly cultures.
Yoplait is also highlighting the health benefits of dairy snacks. Its Petits Filous, Wildlife Choobs and Frubes ranges are all geared to encourage parents to offer snacks rich in calcium and Vitamin D.
Not all shoppers are opting for functional snacks – some are looking for affordable treats and indulgence on the move. St Pierre Group’s individually-wrapped bakery treats are designed to give convenience retailers a premium to-go offering when sold alongside hot drinks.
Meaty sales in snacking
As consumer lifestyles change and snacking choices reflect this, now is the time for wholesalers and retailers to consider the versatility and growth of the meat snacks category.
In the convenience channel, the meat snacks category offers plenty of opportunities for the trade. Not only is the category in significant growth but it is also ripe for further household penetration.
Peperami, manufactured by Link Snacks International, continues to be the best-selling protein meat snacking brand in the UK. “One in five households buy Peperami, so while popular there is still huge headroom for growth,” says Shaun Whelan, convenience/wholesale and out-ofhome controller.
“The category brand leader will continue to drive category growth in 2025 with heavyweight TV advertising featuring its iconic brand character –the instantly recognisable ‘Animal’ –which shoppers will not miss.”
The brand features a multibuy mechanic on its PMP to increase the perception of value among shoppers.
“PMP £1.25 flashed 2 for £2 on Peperami sticks offers good value compared to standard sticks, driving value and return on sales,” Whelan continues.
“PMPs offer a point of difference for independent retailers. Many PMPs have been designed to fit with the shopper needs of the independent sector.”
‘We are delivering bold, highprotein snacks that resonate with today’s convenience shopper, offering retailers a strong opportunity to drive incremental sales and margins’
Shaun Whelan, Link Snacks International’s convenience/wholesale & OOH controller
The Peperami single sticks are available in Original, Hot, Firestick and Chorizo variants and come in shelf-ready packaging. “There is no standard store shelf size for convenience stores and that is why Peperami comes in a versatile shelfready pack so Peperami can be merchandised standing up, length or narrow ways,” Whelan explains.
The Peperami brand has also found popularity in kids’ snacking with its Lunchbox Minis. These are available in Original and BBQ variants. The high-protein, lower-calorie snack is ideal for a lunchbox snack and is also a budgetfriendly option with a 10-pack having an rsp of £3.
With the interest in protein snacking showing no signs of abating, Peperami has expanded its chilled range with the
Growth in convenience
The meat snacks category, with total value sales of approximately £11.4 million, is growing by 17.7%. The top three meat snacks are Jack Link’s (+46%), Midland (+9%) and Mr Porky (+14%). These hold a combined 79% share of this segment.
Source: TWC
introduction of £1 PMP Chicken Bites single packs. Available in Tikka and Roasted variants, the 45g packs contain 95 kcals.
“As the UK’s No.1 chilled meat snacking brand, we are delivering bold, high-protein snacks that resonate with today’s convenience shopper, offering retailers a strong opportunity to drive incremental sales and margins,” says Whelan.
“The Chicken Bites arrive as the chicken snacking market continues its strong trajectory, increasing by 21% over the past two years and now worth over £165 million, with 84% of sales incremental to the category (Nielsen).”
The manufacturer is also a leader in the ambient meat snack category, with its Jack Link’s Jerky and Biltong. This segment is especially attractive to 1645 year-old active males and is growing by more than 11% in value (Nielsen).
Jack Link’s biltong and jerky snacks are particularly suited to convenience retail as they can be cross-merchandised in several key sites to boost purchase, they have a nine-month shelf life and require no refrigeration, minimising wastage.
The convenience channel has also seen a new meat snacks range this year. Golden Acre Foods has launched its Hungry Boar premium meat snack range with Booker Retail Partners, supported with a digital, social and influencer marketing campaign alongside sampling activity.
“The meat snacking category is in need of innovation so we are really excited to be launching our new Hungry Boar range,” says Rebecca Catter, head of marketing. “There is a clear opportunity to bring a more adult meat snacking proposition into the category.” CCM
Packaging refresh Depot takeovers
Kellanova has announced that Pringles and Cheez-It have joined forces to present the first-ever Flavour Fest ’25 – two weeks of wholesale depot takeovers, showcasing how retailers can drive snacking sales in a key season for convenience.
The co-branded activation is running until 10 July at more than 20 major depots across the UK and includes a raft of in-depot activity.
Retailers in attendance will have the chance to sample new flavours, enjoy one-day-only offers including 50% POR deals, enter prize giveaways, and access exclusive PoS bundles to drive visibility and sales of both brands in store.
Giving back
To celebrate the 70th anniversary of Refreshers, Swizzels has launched The Great Community Refresh – a nationwide initiative to give back to those who have supported the brand for decades.
Swizzels is giving away seven prizes of £1,000, one for each decade of Refreshers, to refresh and revive community spaces across the UK.
To enter, people need to visit the Swizzels website before midnight on 30 June and share why their chosen community project deserves the prize. Retailers are encouraged to nominate spaces, groups, clubs or initiatives in their local area.
Tropical flavour
Kingfisher Drinks has added a new flavour to its Peacock cider range.
Peacock Passion Fruit & Guava is described as bright, tropical and fun, and it comes in a 500ml bottle with an rsp of £2.70.
Peacock first launched in the UK in 2016, initially as a complement to panAsian cuisine. A rebrand last year was aimed at further broadening the appeal to a wider and younger audience, and sales are up 15% year on year.
Andy Sunnucks, senior brand manager, said: “We’re confident this new flavour will prove popular with younger cider drinkers looking for something different.”
TopLife treats
TopLife has launched Cheese Bones. Traditionally a producer of pet milk, the launch marks TopLife’s entry to the dog treats segment.
TopLife Cheese Bones are described as easily digestible, low in lactose, gluten-free and high in protein. The three varieties are: Small Dog (5-9kg) rsp £3.99, Medium Dog (10-14kg) rsp £5.99 and Large Dog (15-19Kg) rsp £7.99.
“With dog owners increasingly understanding the important role that milk and dairy products can have in a dog’s diet, stocking TopLife Cheese Bones is a great way for retailers to drive their pet category sales and profits,” says TopLife’s Claire Bailey.
BrewDog has unveiled a series of updates to the packaging designs for its core range of beers.
Punk IPA, Hazy Jane, Lost Lager and Elvis Juice have all been refreshed with a new design that gives each beer more of an individual visual identity. The new designs will appear across all packaged formats of the beers, including bottles, cans and outer packs.
The wider BrewDog range with previous identities will evolve over time, including the alcohol-free (AF) variants and Black Heart stout. The new packaging will be introduced as BrewDog works through existing stock so that no packaging goes to waste.
Protein packed
Windmill Organics has unveiled a new high-protein snack range from its ProFusion brand.
There are two variants of Protein Nut Crunch: Roasted & Salted and Roasted Tamari. These combine soybeans, cashews and almonds, and have an rsp of £2.99. Both contain 12g of protein per pack.
The new range also includes two styles of gluten-free Protein Cakes (rsp £2.49). The Organic Red Lentil and Organic Chickpea variants are made with just a few organic-certified ingredients: red lentil flour, chickpea flour, rice flour and salt. They are low-calorie, high in protein, and fibre-rich.
CCM Chefs’ Own-Brand Awards 2025
Now in its eighth year, the prestigious CCM Chefs’ Own-Brand Awards is run by Cash & Carry Management magazine, in association with the Craft Guild of Chefs.
We know the care and passion that goes into creating a successful own-brand. It doesn’t just happen by magic: development chefs and supply partners work hard to bring exceptional products of excellent quality and great value to market – products that are driven by customer need and provide innovation in many categories.
These awards give cash & carries and delivered wholesalers whose own-brand products hit the mark the recognition they deserve, with endorsement from the Craft Guild of Chefs – the leading chefs’ association in the UK – who conduct the judging in blind tastings.
Entries are open for products in all categories at a cost of £140 plus VAT per product, with one free for every 10 products entered.
The closing date for entries is Monday 14 July 2025. The products must be delivered on the date and to the delivery address that will be confirmed on receipt of your entry. Judging will take place in August and the winners will be announced at a prestigious awards lunch on Tuesday 6 January 2026.
For further information, contact Martin Lovell on 01342 712100.
