The Employment Rights Bill includes 28 individual reforms, several of which took effect earlier this month.
Marking its 10th anniversary, Women in Wholesale has produced a report highlighting barriers to progress and how businesses can overcome them.
Max Domanski, head of buying at World of Sweets (Hancocks).
launches the
Brakes has launched a new cashback campaign, ‘Ways to Save’.
The programme features Brakes’ most comprehensive cashback offer to date, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus up to 20% on a range of Sysco and branded products.
The ‘Ways to Save’ campaign also includes advice to help customers save money, for example low-cost recipe inspiration and ways to
reduce kitchen waste.
Paul Nieduszynski, CEO of Sysco GB, said: “There are many and varied challenges facing food companies and we’re playing our part by launching our biggest ever cashback campaign.
“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”
Hancocks has announced the appointment of Nick Edwards as manager of its Manchester store.
Edwards (below) joined the business from Tesco where he worked as a store manager across Manchester, Lancashire and Merseyside.
In his new role, he manages 10 members of staff and works closely with existing and new customers.
Since joining the team at
Two keynote speakers have been announced ahead of the Scottish Wholesale Association’s annual conference, which takes place at Ardoe House Hotel & Spa near Aberdeen on 5 June.
Adopting the theme Kaizen – a Japanese business philosophy that focuses on continuous improvement – the conference will look at what wholesalers should be doing to ensure that the industry goes from strength to strength.
Kaizen, which means ‘change for the better’, and its five core principles will be explained in a presentation by António Costa, the global CEO of Kaizen Institute.
The second keynote speaker is Captain Emma Henderson, a former airline captain and founder of
Project Wingman, a charity providing wellbeing support to NHS frontline staff. She will share her inspirational journey and discuss how leadership, resilience and adaptability can help businesses to thrive.
In addition to the business session, the SWA conference will include an exhibition showcasing producers that have participated in the SWA’s Delivering Growth Through Wholesale (DGTW) programme.
Hancocks he has already seen the influence that social media, in particular TikTok, is having on what retailers are purchasing.
Commenting on his appointment, Edwards said: “Working at Hancocks is a dream come true – who wouldn’t want to work in a giant sweetshop?
“Every day I’m getting the opportunity to meet customers from all different industries. We work closely with sweets shops, convenience stores, market traders, seasonal events and ecom sellers.
“We’re very conscious that retailers don’t have as much money to spend and their customers are on tighter budgets. We’re working hard to offer our customers great value.”
United Wholesale Scotland (UWS) has appointed Mike Leonard as its new symbol director.
Leonard (right) returns to UWS, having previously been head of symbol retail.
Most recently he was regional controller at Costcutter and, before that, sales director at CJ Lang & Son. His experience also includes stints at Green’s Retail and Eddy’s Food Station.
In his new role, he will lead UWS’s Day-Today and USave groups, with the aim of driving sales growth and strengthening the symbol stores.
In other news, UWS has teamed up with Each Person to offer a benefits, rewards and recognition package to its employees.
The Each Person platform
provides wellbeing support and resources while easing the financial burden of everyday expenses through exclusive employee discounts and deals. For example, it claims to offer the highest cashback levels available.
The benefits platform also equips UWS with a recognition feature aimed at improving appreciation culture and ensuring that employees’ dedication and personal milestones do not go unnoticed.
Country Range Group has welcomed its second new member of 2025 –Crowndale Foodservice, of Whetstone, Leicester.
Set up in 1988 by John Boulger, Crowndale Foodservice initially began supplying pies, sausages, bacon and cooked meats to retail butchers before expanding into the wider foodservice market.
Distributing to the public sector and expanding into the hospitality sector across the Midlands, Crowndale also specialises in event catering and supplies some of the biggest events and festivals around the UK.
The family-run business has a team of 38 staff and 15 vehicles on the road delivering five days a week. With turnover doubling since 2021, the business is on course to hit £15 million in 2025.
Crowndale Foodservice director William Boulger said: “Even in incredibly testing economic conditions, it’s been an extremely positive Ramsden International has joined Sugro.
last few years for the business. We’re passionate about the immense team we have built and have ambitious targets to continue to accelerate growth, especially in the hospitality and profit sector.
“With CRG’s expertise, innovation, three-tiered ownbrand portfolio and buying power, we’re confident they will provide the perfect conditions to help fuel further success.”
Country Range Group chief executive Martin Ward said: “Crowndale Foodservice
have been generating impressive turnover growth and showing extraordinary levels of professionalism and customer service in the public, profit and event catering arenas.
“Their ambitious vision for continuous improvement and expansion aligns perfectly with CRG’s marketleading position as the number one foodservice buying group.”
In other news, CRG has extended its Signature by Country Range collection to include 28 lines.
The range, which has become the third and premium tier of CRG’s ownbrand portfolio, features superior ingredients and products from across the globe and has been developed to provide professional kitchens with the tools to tempt guests whilst keeping costs at a minimum.
Recent additions to the range include Neapolitan Sauced Pizza Bases, Sourdough Style Doughballs, Extra Mature Cheddar, and three Triple Layer Cakes: Chocolate, Carrot and Victoria Sponge.
CRG’s development chef Paul Dickson has also been conceiving Signature inspired recipes to save chefs time and ensure their menus stand out.
Established in 1995, DB Ramsden & Co, trading as Ramsden International, is based in Grimsby, with a reprocessing facility in Scunthorpe and international sales presence in Singapore, New Zealand, Malaysia, South Africa and UAE. The firm serves more than 650 customers across over 100 countries, with a European entity based in Belgium.
A leading wholesale exporter of British grocery brands, Ramsden International operates across a wide
range of categories, including confectionery, crisps, snacks & nuts, soft drinks, ambient grocery, household cleaning, non-food, and
international foods. The company has received over 100 business awards, including the Queen’s Award for Enterprise in International
Trade, which it has won three times.
Justin Dobson, procurement director of Ramsden International, said: “I am delighted we have joined Sugro which will help us unlock growth opportunities across the 100+ countries we already operate in and will support our longer-term growth strategy.
“As a fast-paced, commercially driven business, Ramsden International is perfectly aligned with Sugro, and we look forward to a strong partnership in the years ahead.”
the coming years.
With previous roles including chief commercial officer at InterContinental Hotels Group, general manager at Coles Group and CEO at Cycas Hospitality, Luscombe brings expertise in scaling operations globally and driving revenue growth.
Luscombe commented: “The growth the family business and the wider team have achieved under Stephen’s stewardship is truly remarkable and has established Freemans Event Partners as a leader in the events sector. It’s an honour to be tasked with leading the company’s next phase of growth.”
c-stores in the multiple retail channel, including Tesco and Sainsbury’s.
Harlech Foodservice recently staged its biggest ever trade fair, with 137 stands and a record £1.5 million in sales.
The wholesaler’s two-day Expo 25 was held at Venue Cymru in Llandudno, with over 2,000 trade customers in attendance.
In addition to a presence from food giants, there were nationally known Welsh brands and food producers from South and West Wales.
Harlech reports that it has seen a positive reaction to its latest venture, the launch of the My Harlech app, which provides easy tracking and a rebate of up to 10% for customers.
At the Expo, Harlech also
unveiled the latest version of its ‘Trust Our Prices’ campaign, with more than 400 prices locked down for three months until 7 June.
The company’s Mega Deals initiative has also returned, with ‘massive discounts’ on popular brands and own-brand products.
In addition, the wholesaler has introduced the Harlech 50 price comparison scheme, with the prices of 50 of the most popular lines being benchmarked against Booker.
Every Monday Harlech compares its prices to Booker’s and then it publishes the figures and all the details on its website.
JJ Foodservice has seen a 78% increase in sales to Thai, Korean and Japanese restaurants over the past year, with a 28% rise in business accounts.
Chief sales officer Baris Kacar said: “We identified strong growth opportunities in the Asian restaurant sector and acted decisively.”
As part of its strategy to support growing demand for East and Southeast Asian cuisine, JJ Foodservice acquired specialist ethnic food wholesaler Gateland
Supplies last year and expanded its World Food Asia range.
Building on this momentum, JJ has since expanded its product range by 17% and intends to further increase its offer.
Foodservice wholesaler kff has launched a new fresh meat range, offering over 30 premium and value beef, poultry and pork products.
Over the past two years, kff has extended its product portfolio to encompass a much bigger fresh offer.
Mark Taylor, managing director of kff, said: “With the addition of the new meat products, we have a fantastic offer for caterers across the South East, allowing them to cut down on admin by dealing with a single supplier and having a high-quality range arriving on the same vehicle.”
SPAR UK is celebrating a major milestone in its ongoing partnership with Marie Curie, having raised £4 million since 2017.
Ian Taylor, SPAR UK retail & brand development director, said: “We are incredibly proud of the efforts made by our colleagues, customers and suppliers in supporting Marie Curie. Their dedication has made a tangible difference to those needing endof-life care.”
Caterforce has appointed Graham Jenkins, managing director of Pioneer Foodservice, as its chairman.
Pioneer Foodservice joined Caterforce back in 1992 and today it is one of nine member companies with a collective turnover of over £800 million.
With a history dating back to 1878, Pioneer Foodservice offers a range of more than 4,000 products, from fresh meat and fish, frozen foods and groceries to cleaning products and tableware.
It has three depots – in Carlisle, Harrington and Gateshead – and delivers to customers in the north of England and southern Scotland.
The company’s customer base includes pubs, restaurants, hotels, cafes, takeaways, canteens, and leisure clubs, as well as the education and healthcare sectors.
“Caterforce is one of the biggest independent foodservice buying groups in the UK and Ireland whose collective strength means that we can supply the best products at the right price, including the Chefs’ Selections own label,” said Jenkins.
Bestway Retail has launched a pilot scheme across 300 retailers in collaboration with Socio Local – a digital marketing platform for multilocation brands.
Socio Local is a platform that simplifies the process of managing multiple social media pages, helping retailers to create and schedule content across platforms like Instagram, Facebook, and X from a single dashboard. With access to branded content, promotional assets and suggested posts, retailers can maintain a consistent and engaging presence.
Following a trial period of three months, Bestway is expected to roll out the collaboration across its estate of retailers.
Bestway Retail’s head of
marketing Mindy Mondair said: “Retailers are increasingly leaning into the digital side of marketing, recognising that a strong local social media presence is crucial for driving engagement within communities.
“We’ve listened to our retail partners who have called for better support and tools to help them manage their social media, and in response we’re delighted to introduce Socio Local, which is the number one management platform specifically tailored to achieve better reach, engagement and instore performance by
leveraging both branded and local store social content.
“The platform is designed to support retailers’ stores with high quality, localised content that enhances brand visibility and increases engagement. It’s more than just about social media – it’s about maximising success and driving sales at every opportunity.
“We also understand that not all retailers are experienced with social media and their focus also needs to be on running their business, which is why Socio Local provides easy-to-use tools that simplify the process.”
Parfetts has unveiled a major update to its app.
The new features include an enhanced accounts section to give retailers greater control over spending and transactions. It now contains the Parfetts card, a dynamic spend target infographic, and a personalised spending chart, all aimed at helping users manage their budgets more effectively.
Additionally, retailers can create shopping lists, review previously ordered items, and easily make online payments.
A more user-friendly browsing experience, combined with improved search functionality, ensures that retailers can swiftly locate relevant products and offers.
A new brand hub has also
been added, providing a space where retailers can explore category brands and their respective product listings in a streamlined way.
The company’s promotional calendar is now available in the app. Retailers can take advantage of daily deals, supplier takeovers, Big Ticket activations, Go Local promotions, and regular trade weeks.
A further enhancement is a new services area, which centralises key resources for retailers. It provides information about Parfetts’ Shop & Go forecourt fascia, a PoS creator, and links to an extensive resource library. Suppliers can also use the space to showcase their services.
An upgraded barcode scanner offers improved accuracy and speed. By refining this feature, Parfetts has made it even easier for retailers to scan products, check prices, and manage stock levels without delays.
In other news, Parfetts has extended its fresh and chilled offer to include more than 500 lines in depot and online, and has attracted 900 customers to the range.
The wholesaler expects
to more than double the number of customers over the coming months, and a key part of this strategy is a partnership with Eden Farm.
Retailers can access thousands of additional lines through the partnership. The products cater to diverse needs, including dairy, desserts, meats and plantbased options. In addition, Parfetts customers benefit from preferential delivery agreements.
The wholesaler has also launched a range of fresh protein products under its Go Local own-label brand, with 12 new lines available in depots and through Eden Farm drop shipment.
Parfetts also plans to introduce meal deals and ‘meal for tonight’ options.
The Wholesale Group’s first tradeshow, held last month at Cheltenham Racecourse, attracted more than 190 suppliers and 180 executives from wholesale members.
Jess Douglas, joint managing director, commented: “To see so many members and suppliers come together to discuss plans for the coming months, share the latest product innovation and take advantage of our on-the-day deals was wonderful.
“The energy throughout the day and evening was incredible and a great way to cement our plans for the group moving forwards.”
Coral Rose, co-chair of The Wholesale Group,
agreed: “We are delighted with the tremendous turnout of members for the show, all proudly representing independent family-owned businesses in foodservice and retail wholesale.
“The event successfully generated significant value to all these businesses, demonstrating our collective scale while creating valuable connections with our suppliers.”
Following the tradeshow, The Wholesale Group presented awards to suppliers and members in recognition of engagement and performance with Confex during 2024.
Thompsons Foodservice achieved double success as Foodservice Member of the Year and Green Wholesaler of the Year.
“The Wholesale Group Awards showcased the best of independent wholesale,” said Tom Gittins, joint managing director.
“Across the board we saw outstanding achievements from both our members and suppliers, with awards spanning retail and foodservice across all product categories, with winners represented across delivered,
cash & carry, export, direct to consumer, residual and events.
“These awards remind me how lucky we are to have such a strong group with best-in-class partners – the perfect recipe for future growth.”
The winners: a Own Brand Member: Waterside Foodservice a Social Media Member: Cress Co a Foodservice Member: Thompsons Foodservice a Frozen Member: Holland Bazaar a Retail Member: WowBoxMe a New Member: Rowan International
a Green Wholesaler: Thompsons Foodservice a Service Supplier: Worldpay a Digital Supplier: Swizzels a Foodservice Supplier: Unilever Food Solutions UK a Chilled & Frozen Supplier: Lutosa a Non-Food Supplier: Robinson Young a Retail Supplier: Coca-Cola Europacific Partners a Own Brand Supplier: Caterers Choice.
The Wholesale Group is to hold a foodservice fair in Stratford upon Avon on 11 September and an annual conference in Tenerife on 912 October.
The Employment Rights Bill includes a total of 28 individual employment law reforms, from ending zero hours contracts and fire-and-rehire practices to establishing day one rights for paternity, parental and bereavement leave.
Virtually no area of UK employment law will be left untouched, and businesses are already feeling the pressure to understand and act upon the changes.
Although most of the reforms won’t come into force until the autumn of 2026, several took effect earlier this month. These include:
a The introduction of Statutory Neonatal Care Leave and Pay. This came into force on 6 April, and is designed to
give parents up to 12 weeks of paid leave if they have a baby, or babies, admitted to hospital before 28 days old and who stay for seven days or more. This right is available to employees from their first day in a new job.
a An increase to the National Minimum Wage. The new rates, which took effect on 1 April, are £7.55 per hour for 16-17 year olds and apprentices; £10 per hour for 18-20 year olds; and £12.21 per hour for those aged 21 and over.
Meanwhile, the Real Living Wage has risen to £12.60 per hour and the London Living Wage to £13.85 per hour. Those employers who have signed up to be a Living Wage Employer are expected to implement the changes by 1 May this
year at the latest.
a Statutory Payment Increases. From 6 April, Statutory Sick Pay (SSP) increased to £118.75 per week. At the same time, statutory family-related pay (maternity, paternity, adoption, shared parental, and parental bereavement) rose to £187.18 per week for those who are eligible – subject to earnings levels.
a National insurance increase for employers. This came into force on 6 April, and saw National Insurance Contributions (NIC) rates for employers rise from 13.8% to 15%. The point at which employers start to pay NICs on an employee’s salary decreased from £9,100 to £5,000 per year.
Sources: gov.uk and livingwage.org.uk CCM
‘Positive impact on employees, pressures placed on businesses’
Pricecheck’s people director Lucy Goddard (right) shared her thoughts on the impact of the employment law changes:
“At Pricecheck, we are committed to staying ahead of legislative changes, ensuring compliance while always keeping our employees’ wellbeing at the heart of our decisions.
“We’re fortunate that some changes – such as neonatal care leave and statutory sick and family-related pay – have minimal impact on us, as we already go beyond the statutory minimum in these areas. However, the increases in the National Minimum Wage and employer National Insurance contributions present new financial challenges, particularly as we approach our annual pay reviews.
“We fully support higher wages and the positive impact they have on employees, but we also recognise the pressures these changes place on businesses. It’s important that we continue to fairly acknowledge the varying skill levels across different roles, ensuring that our pay structures
remain competitive while keeping our business sustainable.
“Additionally, the rise in National Insurance contributions adds another financial consideration – resources that might otherwise have been directed towards employee engagement and development.
“To help manage these changes, we are expanding our salary sacrifice schemes, including pension contributions and our long-standing Cycle to Work initiative. These initiatives not only
provide financial benefits for employees but also help offset some of the increased costs.
“Beyond pay, we remain focused on enhancing our total rewards and benefits package – looking at company policies, training opportunities, and leave provisions – because we know that different aspects of employment matter to different people. Our goal is to create a positive and supportive experience for everyone.”
Goddard added: “While we are not directly advising customers on these changes, we understand that they, too, will be navigating similar financial pressures. Rising employment costs, alongside other factors like packaging tax and regulatory shifts, may influence customer spending habits, and we anticipate some adjustments in buying patterns as businesses adapt.
“Despite these challenges, our priority remains clear: to provide stability and security for our employees while empowering our managers to make informed decisions that support both our people and our long-term goals.”
Businesses must do more to encourage greater numbers of female role models, insists Women in Wholesale, as research shows a drop in representation at board level.
With a decline in the proportion of women at board level in wholesale businesses – from 20% in 2022 to 16% in 2025 – the role of the Women in Wholesale (WiW) organisation continues to be key in empowering women in the industry.
“Businesses need to step up efforts to support females as this is the lowest recorded statistic, dipping just below 17% measured in 2019,” points out Lyndsey Cambridge, the FWD’s head of external affairs and WiW lead.
Marking its 10th anniversary, WiW has produced a report, Championing Change, in which it highlights the findings of a survey by Lumina Intelligence to understand employee needs, challenges and motivations – an important step to help make wholesale an attractive career choice for female talent.
The report highlights the biggest barriers to progress: overwhelmingly male-dominated workplaces (67%), a lack of female role models (44%), and unconscious bias in decision making and promotions (43%).
“If business owners and directors are committed to creating promotional pathways for women, a starting point will be taking accountability for their own
legacy business culture and consciously re-shaping this,” says Cambridge.
WiW founder Elit Rowland adds: “Unconscious bias training, support with return to work, and menopause policies are critical enablers. The good news is that, over the past decade, we’ve built a strong, engaged community:
a 1,700+ members.
a 91 mentors and 900+ mentees at Speed Mentoring.
a 47 Coaching Academy graduates,
supported by five coaches. a 50+ online webinars and briefings. a Five industry-changing reports.
“We’ve made real progress – women in wholesale feel more inspired, supported and empowered than ever. But numbers don’t lie. We need more visible female role models to push for progress and create real, lasting change.
“In the year ahead, we’re shifting gears,” Rowland continues. “We’d like to engage more middle to senior managers for all WiW events, and allocate budget to train more people, men and women, on unconscious bias.
“Women in Wholesale isn’t just about women – it’s about building a future of ethical, inclusive and responsible leadership. That means being inclusive of male allies.”
WiW is urging wholesalers to take these three actions:
1. Commit to long-term learning –unconscious bias training isn’t a one-off.
2. Spotlight under-represented role models in your business – it matters.
3. Sign up for the WiW newsletter for free training opportunities.
Cambridge concludes: “Women who work in the wholesale sector have spoken – it’s now up to businesses to decide if they will listen and, more importantly, act.”
‘I
What have been your biggest achievements in work and outside work?
Completing the GR20 trail in Corsica in 6.5 days – walking 112 miles with 39,000 ft of elevation made me lose 1.2 stone!
I joined World of Sweets (Hancocks) having to learn everything about confectionery, as well as adapting to a new lifestyle and culture following my move from Paris to Loughborough.
Who has been the biggest inspiration to you?
Strong personalities who shaped who I am today: my dad (his aura), my mum (her resilience and care), as well as some of the leaders from the businesses I’ve worked for over the years: Michel Biero, ex MD at Lidl France (taught me about negotiations); Jan Roman Potocki, owner of Potocki Spirits (for his entrepreneurship); and now Jonathan Summerley, COO at World of Sweets (for his knowledge and hard work).
What were your ambitions when you were growing up?
I loved to play football and this summarises who I wanted to be: a team player, having fun with my teammates, leading them as their captain, bringing positive energy and working hard.
What are your interests outside work?
Until five years ago I would have probably replied that I like playing and watching all kinds of sports, and I like a good glass of wine (or two) with a tasty meal. Now, having a young family, I still love sports – I watched many sports live at the Paris Olympics last year, ran the Paris marathon 2024, do parkruns, and am now completing the real marathon of life, running after my wife and two young boys!
What has been the biggest challenge you have faced and how did you overcome it?
My dad died when I was 20 years old from a heart attack which left me and my mum in the dark for some time. I became closer to my family and friends, and once I bounced back it made me mentally stronger, and grow up faster. Reflecting on it, it also made me stop wasting time and energy on futile projects to focus more on what is truly important to me and my core values.
What is your favourite film, book and song/piece of music?
Film: Monty Python and the Holy Grail. Book: Ronnie: The Autobiography of Ronnie O’Sullivan (complex character
and some great pages around mental strength). Music: I enjoy a type of music for every mood! Blur, Hôtel Costes, Chopin, The Doors, Franz Ferdinand, La Femme, Stromae…
How would you describe your personality?
Three main traits: Working in the confectionery industry, I believe that it’s important to do our work with an element of fun and dynamism, so I try to apply this at work and in life. I also like working long-term with people, building relationships. Good communication, trust and honesty are therefore key for me. Lastly, I take bits of my French DNA (the country of the revolution, where striking is our national sport) and tend to share ideas or constructive feedback ‘with passion’.
If you won a holiday, where would you go and who would you take with you? I’ll go with a holiday I can’t afford: a space holiday! I don’t think my wife would be keen to join me so I’d ask my senior buyer Darren Colledge who takes any chance to discover new places! CCM
After growing up in Paris, Max Domanski moved to a business school in Bordeaux. The school had a partnership with the University of Hull, and so he lived in Hull for two years, completing his Bachelor’s degree and part of his Master’s there. He then did an internship in London for a year, at Potocki Spirits. That helped him secure a job at Hediard, the French equivalent of Fortnum & Mason. He quit that job to help an uncle set up a business, and then joined Lidl France where he stayed for four years as a drinks buyer. Seeking a more rural environment, in 2016 he moved to Loughborough and was recruited as a buyer at Hancocks. In January 2024 he was promoted to his current role of head of buying.
Now in its eighth year, the prestigious CCM Chefs’ Own-Brand Awards is run by Cash & Carry Management magazine, in association with the Craft Guild of Chefs.
We know the care and passion that goes into creating a successful own-brand. It doesn’t just happen by magic: development chefs and supply partners work hard to bring exceptional products of excellent quality and great value to market – products that are driven by customer need and provide innovation in many categories.
These awards give cash & carries and delivered wholesalers whose own-brand products hit the mark the recognition they deserve, with endorsement from the Craft Guild of Chefs – the leading chefs’ association in the UK – who conduct the judging in blind tastings.
Entries are open for products in all categories at a cost of £140 plus VAT per product, with one free for every 10 products entered.
The closing date for entries is Monday 14 July 2025. The products must be delivered on the date and to the delivery address that will be confirmed on receipt of your entry. Judging will take place in August and the winners will be announced at a prestigious awards lunch on Tuesday 6 January 2026.
For further information, contact Martin Lovell on 01342 712100.
Best Innovation of the Year – Savoury
Best Innovation of the Year – Sweet
Are your own-brand theproducts best in foodservice?
Afternoon Tea: scones, cakes, sweet bakery, muffins, doughnuts, cookies, traybakes
Antipasto
Bakery: baguettes, artisan, bread, rolls, petit pain, burger buns, hot dog rolls, dough balls, tortillas, bagels, ethnic bread, savoury hand-held, pies, pasties
Baking
Biscuits
Butchery: poultry, beef, pork, lamb, game
Butter, Fat, Spreads
Canned: vegetables, beans, tomatoes, fruit, fish, meat, lentils, pulses, noodles
Cereals
Cheese
Children’s Selection
Chocolates, Mints, Petits Fours
Cleaning Products
Cooking Sauces
Crisps & Popcorn
Delicatessen: sandwich fillings, salads, pesto, dips
Desserts: sponge puddings, crumbles, tortes, gateaux, trifles, pies, tarts, flans, pancakes, crepes
Egg Products: omelettes, tortillas, souffles, quiches, Yorkshire pudding
Fish & Seafood: fishcakes, scampi, breaded fish, battered fish
Fork Buffet: canapes, Oriental, buffet bites, mini desserts
Frozen Vegetables & Fruit
Gluten-Free
Gravies, Stocks, Bouillons, Jus
Hot Beverages: tea, coffee, hot chocolate
Ice Cream, Sorbet, Gelato, Frozen Yogurt
Are your own-brand theproducts best in foodservice?
Packaging & Disposables: cups, cutlery, plates, napkins, take-away containers
Pizza & Pasta
Plant-Based Foods
Potato Products: baked, chips, fries, mash, hash browns, wedges, croquettes
Preserves
Processed Meats: bacon, cooked meats, sausages, stuffing
Ready Meals: British, Indian, Mexican, Americas, Middle East, Oriental, Italian, pies, bakes, vegetarian/vegan
Rice
Sauces & Condiments: portion packs, bulk
Seasonal Products (Christmas, Easter, etc)
Soft Drinks: carbonates, still, juices
Soup
Spices & Seasonings
Street Food
Vegan
Vegetarian
Wines, Beers, Spirits
Yogurts
Please note that this list is not exhaustive: let us know if you would like any other categories to be included.
To enter, send a list of the products you wish to enter and the category for each product to mail.winlove@btconnect.com or complete the online entry form at www.cashandcarrymanagement.co.uk
Closing date for entries: 14 July 2025
We will then contact you with information about the next stage
Coca-Cola Europacific Partners (CCEP) has introduced Absolut Vodka & Sprite Watermelon – the brand’s first flavour innovation.
The new line is available in sleek 250ml cans, with a vibrant pink-togreen gradient design to ensure strong visibility on shelf.
The brand will be supported by a summer marketing campaign using social media, out-of-home advertising and influencer partnerships, both online and in-store.
Grace Foods has launched lower-priced PMPs for its Say Aloe drinks range.
Say Aloe is made with real aloe vera pieces and juice, and natural grape flavour. It is described as being packed full of vitamin C.
The three variants – Original, Strawberry and Mango – are now offered in £1.15 price-marked 500ml bottles.
Dorota Dziedzic, brand manager, says: “We introduced PMP for our popular Grace Say Aloe range last year, with a price at £1.29. The campaign was so successful that we thought we would introduce a new PMP for this year at a lower price of £1.15.”
Absolut Vodka & Sprite is also the official bar partner at Tomorrowland, one of the world’s largest music festivals, this July.
In other news, Innocent drinks, working closely with CCEP, has launched a new range: Innocent kids juicy water, available in apples & strawberries and apples & mangoes variants.
Both drinks come in 200ml cartons and are school lunchbox compliant. They contain no added sugar, sweeteners or artificial flavours, and are made with 70% real fruit, a splash of water, and natural flavours. They count as one of the recommended ‘5-a-day’.
Squeezeit has unveiled its newest flavour – Blue Raspberry. It comes in a bold, bright blue 200ml bottle.
The squeezeit brand has experienced double-digit growth in the market over the past two years.
The launch of Blue Raspberry is supported by a nationwide social media campaign, featuring leading familyfocused creators and kid-fluencers.
Kurt Hofer, owner and CEO of squeezeit, says: “We’ve seen a phenomenal response to our candy-inspired flavour Bubblegum, and with the current interest in nostalgic tastes, we’re confident that Blue Raspberry will be a hit with consumers across the UK.”
Brothers Cider, which will again be the Official Cider of Glastonbury Festival, has enhanced both the packaging and formulations of its ciders.
New-look cans feature more impactful fruit flavour illustrations and text; a ‘Naturally Fruity Cider’ banner to emphasise that the products contain only natural fruit flavours; and a ‘Born in Somerset. Raised at festivals’ banner.
In addition, trade cases are now offered as shelf-ready packs, while modified formulations provide fuller fruit flavours and a more appley taste overall.
Brothers Cider is offering can purchasers the chance to win Glastonbury tickets by scanning a QR code.
Imperial Brands has introduced a range of new flavours for its rechargeable blu bar kit vape line.
The additions are three new kit flavours – each comprising a rechargeable blu bar device and flavoured pod –and 11 new blu pod flavours, making a total of 15 flavours across the range.
The three new kit flavours (rsp £5.99) are Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz, whilst the replaceable packs of two pods (rsp £5.99) are now available in Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon.
Confectionery is a big profit driver in convenience, as long as retailers and wholesalers respond to the category trends and shopper habits. Siobhan Kielty reports.
The confectionery category has seen a 9.9% increase to £8.1 billion (Nielsen). Being a highly impulse-led category, it is one that performs strongly in convenience and has a constant pipeline of innovation that wholesalers and retailers need to stay abreast of.
In the convenience channel, confectionery is valued at £2 billion and is showing an uplift of 4.4% (Circana), yet still there is still room for growth.
Storck brand Toffifee is currently featuring an on-pack promotion aimed at supporting the big night in occasion for families. This mission is extremely important to confectionery sales as at-home socialising is a growing budgetfriendly alternative to going out.
Watching films at home is now an option chosen by 87% of people (YouGov) and is generally accompanied by sharing snacking. “Toffifee and movies go hand in hand, as both have the power to bring families together for special shared moments, with 64% of consumers snacking to connect with others,” says Rebecca Robert, marketing director.
‘The sugar confectionery market is seeing polarisation in performance, with premium brands and value players enjoying double-digit growth’
Andy Mutton, managing director, Storck
The promotion, which runs until the end of June, offers consumers the chance to win a £5.50 Rakuten voucher to create the ultimate movie night. Each promotional 125g box features a QR code that shoppers scan; they then enter the unique code found inside. Winners are chosen through weekly prize draws.
“We know shoppers are being more cautious with their spending but value-added initiatives like these, that extend beyond price promotions, are key to driving shopper interest,” she remarks. “We’re confident that this, paired with PoS that we are providing to drive awareness of the campaign, will help encourage more footfall to the confectionery aisle and help retailers drive more sales.”
Toffifee has seen volume growth of 4.3%, ahead of the boxed confectionery segment, and is now valued at £14.5 million (Circana).
In the sugar confectionery category, there is a vital opportunity for sugar-free sales as the HFSS restrictions affect retailer merchandising. Storck’s Werther’s Original brand has a three-strong offering, comprising Butter Candies, Chocolate Flavour Butter Candies and Creamy Toffee.
“Werther’s Original Sugar Free is classified as non-HFSS, allowing it to be displayed anywhere instore, thereby maximising its shelf visibility. These options are perfectly positioned to meet the growing consumer demand for healthier treats,” says Andy Mutton, managing director.
“The category is likely to face continued challenges from HFSS restrictions, but this can also bring opportunities for retailers that are able to adapt their ranges.”
Another high-value mission in the category is sharing, where affordable treating and big night in growth have emerged as a trend responding to the budget restrictions of a growing number of households.
In the convenience channel, the sugar confectionery category has seen value sales exceed £665 million, growing at a rate of 3.1% (Circana). This growth is being driven by the continued popularity of sharing formats and multipacks, which reflect evolving shopper preferences for value
Now in sharing bars.
and convenience. “As these segments flourish, retailers have an opportunity to adapt their strategies to further capitalise on this trend,” says Mutton.
He adds: “The sugar confectionery market is seeing polarisation in performance, with premium brands and value players enjoying strong double-digit growth. This trend highlights opportunities at both ends of the pricing spectrum, as consumers seek either affordable treats or premium indulgences.
“Brands such as Werther’s Original are ideally placed to tap into the demand for value options, offering a high-quality treat at an affordable price point.”
Toffee manufacturer Walker’s Nonsuch also highlights the opportunities for affordable but quality confectionery for sharing and gifting. The company’s recently launched 350g gift boxes tap into the demand with a premium proposition.
Katie Walker, great-granddaughter of the company founder, advises retailers to prioritise high visibility to maximise sales: “Position the gift boxes in high-traffic areas or near checkouts to encourage impulse buys. Our freestanding display units are perfect for this, as they provide a highly visible, dedicated space that draws attention and encourages customers to engage with the product.
‘By ensuring customers are aware of the quality and variety of our toffees through clear product descriptions and eye-catching displays, you’ll drive both sales and profits to new heights’
Katie Walker, Walker’s Nonsuch
“We’re also providing shelf talkers and PoS materials that highlight the premium quality and diverse selection of Walker’s Nonsuch Toffee, making it easy for customers to spot and choose their bestselling varieties. By ensuring customers are aware of the quality and variety of our toffees through clear product descriptions and eye-catching displays, you’ll drive both sales and profits to new heights.”
She adds: “Our toffee has always been about sharing special moments with others, whether as a thoughtful gift or an indulgent treat. We’re excited to support our cash & carry
“Sales are generally good for us in the confectionery category at the store, although there isn’t any recent activity from suppliers that stands out.
“Now that we’re coming into summer we make sure that our sugar confectionery is at the front of the store, whereas in the winter it will be chocolate that sells best.
“The siting definitely makes a difference as there is a lot of impulse purchasing from the confectionery in front of the tills rather than from the aisle.
“Also, price-marked packs are really important. If the price isn’t clearly displayed then a lot of the time shoppers will just ask us what the product costs. PMPs are easier for us retailers because shoppers can see that the price is fair then just make their decisions from that.”
and delivered wholesale partners in bringing our timeless treats to even more customers.”
Sugar confectionery manufacturer Swizzels offers plenty of options in the sharing category. These include its best-selling Sweet Shop Favourites and vegan-friendly variety bags like Scrumptious Sweets, Luscious Lollies and Curious Chews.
“An emerging trend is the demand for portion-controlled options and products that cater to a variety of dietary preferences, including vegetarian and vegan-friendly sweets. Swizzels’ Variety Bags are full of individually-wrapped vegan favourites,” says Clare Newton, trade marketing manager.
“As consumers become more health-conscious and inclusive in their choices, ensuring a mix of traditional favourites alongside innovative, better-for-you options will be key for retailers to meet customer expectations this spring.”
Swizzels is also taking into account the rising preferences for products with sustainability credentials, trialling paperboard boxes for its Sweet Shop Favourites as an alternative to the tub format.
Innovating and updating to cater to evolving consumer trends and demands is a high priority for the supplier, which advises retailers to range accordingly. “Suppliers can help retailers to keep up to date with new trends, and retailers can also look to social media platforms to see what products
or flavours are gaining popularity,” Newton advises. “Tropical, fruity and sour flavours retain their popularity, and consumers enjoy a new twist on their favourite treats or a unique flavour combination.
“At Swizzels, we’re continuing to innovate, with fresh takes on our best-sellers as well as new creations to appeal to this demand.”
As families look to create fun and excitement on a budget, the demand for added value has risen.
“In recent years, we’ve seen a growing trend towards themed and experiential confectionery that enhances celebrations. Customers are looking for products that go beyond taste, offering a fun, interactive or memorable element,” she adds. “Retailers can capitalise on this trend by stocking confectionery that doubles as both a treat and an experience.”
‘Ensuring a mix of traditional favourites alongside innovative, better-for-you options will be key for retailers to meet customer expectations this spring’
Clare Newton, trade marketing manager, Swizzels
While medicated confectionery may initially be associated with winter sales, an increasing consumer focus on health and wellness makes this a year-round range essential for convenience retailers. Lanes Health recommends stocking a variety of pack sizes and flavours from its comprehensive Jakemans range, including limited-edition flavours.
“Wholesalers should place summer remedies in prominent locations to ensure products have the best visibility on shelf and are dual sited where possible to help with
convenience and ease of purchase,” says Elizabeth HughesGapper, senior brand manager.
“Additionally, grouping soothing menthol lozenges with travel essentials for those planning getaways or outdoor activities can drive sales as it caters to individuals who want to stay vocal and refreshed on the go.”
As the warmer weather returns, outdoor life ramps up and consumer demand increases for onthe-go confectionery and easily transportable formats for large outdoor gatherings. “There is a greater demand for convenient and on-thego solutions, providing an opportunity for wholesalers to maximise sales.
“Not only can wholesalers benefit from the impulse need shoppers have, but by stocking formats that offer greater convenience for on-the-go consumption, wholesalers will do well,” advises Hughes-Gapper.
Brand loyalty is an important driver in the segment and Jakemans is the No.1 cough and throat lozenge brand (Kantar). Innovations such as limited-edition products create consumer interest while a heritage of more than 100 years of expertise in the category bolsters consumer trust.
“Research indicates that flavour variety remains a critical factor in consumer preference as there is a growing interest in seasonal and limited-edition flavours, driven by their ability to create a sense of exclusivity,” says Hughes-Gapper.
“Jakemans understands the need for a variety of flavour offerings and last year launched a limited-edition variant, Blood Orange & Winter Spice – the first of many new exciting flavours that are in the pipeline.”
Mondelez has launched a new product that combines two powerbrands to respond to consumer trends. Cadbury Dairy Milk Biscoff, available in a 95g plain pack, 95g PMP and 105g bar, is an innovation looking to combine the taste and textures that drive cross-brand excitement.
The bars feature the classic purple and bold red colours synonymous with Cadbury Dairy Milk and Lotus Biscoff brands. Supporting PoS materials and an above-the-line campaign across social, influencer and seasonal content will further heighten brand awareness.
“Combining two favourites is a great way to give consumers the best of both, creating the perfect pairing
for them to enjoy the smooth creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love,” says Connor Gould, brand manager, Cadbury Dairy Milk. “As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to drive category growth.”
As confectionery is such a significant category in convenience, it’s an area that wholesalers need to pay close attention to. Wholesale-specific data from TWC Group is an effective way to read the market.
A new packaging design encouraging the spirit of gifting comes from the 360g Happy Birthday Cadbury Dairy Milk bar, which has an rsp of £5.85. Mondelez points out that birthdays account for 25% of all gifting occasions (Kantar).
Until early July, the supplier is running its ‘Big Win-Win’ campaign, exclusively offering both independent retail and symbol stores – and their shoppers – the chance to win cash prizes together. The on and off-pack promotion invites consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.
‘There is still a demand for premium products and we see consumers not wanting to hold back on seasonal treats in particular. It’s also important to note that consumers are focused on value, not price’
Susan Nash, Mondelez’ trade communications manager
The manufacturer has also launched limited-edition packaging in the Cadbury Dairy Milk range for small gifting. The Made to Share range consists of 12 front-of-pack designs on 180g and 95g bars, posing questions such as ‘Who Drove?’ and ‘Who Cooked?’. The designs are all centred on thoughtful and affordable tokens of appreciation to encourage shoppers to pick up a bar to share with someone they care about. These are available in both plain packaging and PMPs.
“We’re seeing a continued focus on value, with pricemarked pack sales increasing in convenience at a total level. Price-marked packs help deliver a value message instore, tapping into consumers’ need for affordable treats, so they’re an important part of a convenience retailer’s range,” says trade communications manager Susan Nash.
“However, there is still a demand for premium products
Sales through independent convenience stores are under pressure, but confectionery is one of the bestperforming categories and is delivering value growth at 2.9% MAT and 3.2% over the last 13 weeks (to 26 January 2025).
Chocolate confectionery is outperforming sugar confectionery through the channel but the best-performing department of confectionery is actually gum, with value sales rising at 7.4% (MAT) and 5.6% (last 13 weeks).
This data comes from TWC Group’s SmartView Convenience market read of independent convenience stores. The read is made up of 5,000 cherry-picked stores from a total sample of 13,000 stores (source ITG) to represent the 30,000 independent convenience stores in GB (exc Spar), geographically and by fascia group.
Sarah Coleman, product director at TWC Group, says that the best-performing categories in indie c-stores are confectionery and soft drinks – both in good value growth.
and we see consumers not wanting to hold back on seasonal treats in particular. It’s also important to note that consumers are focused on value, not price.”
In the sugar confectionery category, Mondelez highlights the continuing popularity of sour candy. Its Sour Patch Kids range, which was extended with a Strawberry variant last year, has seen growth of 67%. The sugar confectionery market is in growth and now represents 24% of the total confectionery market (Nielsen).
Confectionery specialist Hancocks has novelty on the agenda for its NPD this year. The PEZ Stitch dispenser has been launched to coincide with the film release this spring and sits alongside brand partnerships between Pez and Barbie, Pokemon and Emojis.
A recent confectionery launch aimed at tapping into the consumer demand for interesting textures is Sweet Vibes Mallow Dunks, featuring soft marshmallows dipped in chocolate then coated with a crispy shell. “They provide a unique combination of soft and crunchy textures and are tailored towards teenagers looking for cool confectionery concepts bursting with flavour,” says Kathryn Hague, head of marketing.
This year’s launch of Warheads Sour Popping Candy is aimed at younger consumers and offers a crackling sensation with a sour twist. The product is available in Sour Watermelon, Sour Green Apple and Sour Raspberry flavours. There is also a three-pack available, with each box containing 20 pouches.
With the volume of products and NPD in the confectionery category, it’s essential that cash & carries ensure their confectionery aisles are easy to navigate.
“All of the sugar confectionery products should be displayed with clear PoS,” advises Gemma Allanson, national field sales manager at World of Sweets. “Clear signage about any current promotions and offers is also encouraged to attract customers to the shelves.
“Wholesalers should ensure they have a strong display and that their shelves are well stocked throughout the day. Products should also be brought forward to show the full display of merchandise. This will catch the customer’s eye and boost interest, turning into impulse buys,” she adds.
Wholesalers also need to ensure that their range is reflective of the current shopper trends and seasonal considerations. “Offering a variety of confectionery for customers to choose from can boost footfall and drive sales. Staying updated on new product launches and trends will help to increase profits,” she says.
’Confectionery is an impulse-driven category that thrives on visibility and strategic placement. Mars Wrigley is committed to helping our wholesale partners maximise sales by leveraging impulse purchasing trends’
Lauren George, Mars Wrigley’s external communications manager
Mars Wrigley also highlights the significance of NPD in the category, which drives additional sales and encourages impulse purchasing. “Innovation accounts for 22% of confectionery growth (Nielsen). It is important/prevalent in bars (26%) and boxed (25%). Others include block (22%), bitesize
(21%), fruity confectionery (21%) and gum (6%). Fun flavours and collaborations have risen through limitededition launches and this is a trend we expect to be seeing lots more of,” says Lauren George, external communications manager.
“We have seen a consistently high performance with chocolate, with the sector growing at an extra 2.7% year on year (Kantar).
Mars Wrigley is proud to have category-leading brands across the chocolate sector of the market, including Mars, Maltesers, Galaxy, Snickers and Bounty.”
Innovation in Mars Wrigley chocolate brands includes the Crispy Rolls treat being extended to the Bounty and Twix brands, alongside the return of Milky Way Crispy Rolls.
Research shows that 70% of shoppers seek a unique, multi-texture chocolate experience (Barry Callebaut), and with chocolate wafers making up 20% of the bars category (Nielsen) – up 10% year on year – the new Crispy Rolls range is ideally positioned to respond to this demand.
“This range features well-known and loved brands from the Mars Wrigley portfolio, tapping into the shopper demand for varying textures and flavours, and is sure to drive excitement and enjoyment within confectionery aisles,” says Lauren Godfrey, Twix brand manager.
The growing interest in health and wellness has also led to the increasing popularity of permissible treating, whether through portion control, reduced sugar or natural ingredients. There is also the rising appeal of multi-purpose treats, as evidenced by the positive reception to the launch of M&M Minis, which are ideal for baking and cake decorating.
“Confectionery is an impulse-driven category that thrives on visibility and strategic placement. As a leading brand, Mars Wrigley is committed to helping our wholesale partners maximise sales by leveraging impulse purchasing trends,” George explains. “Our category-first approach identifies new opportunities for driving shopper engagement across multiple channels.”
In the sugar confectionery category, recent NPD includes Extra Refreshers Watermelon Raspberry flavour.
“Our ambition is to help drive the gum category by tapping into the opportunity presented by the rise in popularity of fruity flavours through Refreshers, a relatively untapped brand that presents huge growth opportunities. The launch of such an exciting and innovative trend-led flavour will go some way to delivery on that ambition,” says Lucy Sherlock, senior brand manager, Extra. CCM
With such high household penetration, hot beverages offer a valuable opportunity for wholesalers and their customers to generate strong sales and profits.
The hot beverages market is worth £2.2 billion, with volume sales up by 1.2% and value sales by 3.2% (Circana). Some 95% of UK households buy into the category, so it is worth getting the right products on shelf to meet customer demand.
Of the total UK market in hot beverages, coffee has a 63% share; tea, 31%; hot chocolate, 5%; and other hot beverages, 1%. In the coffee category, around £96 million in sales goes through convenience stores (Kantar). Soluble instant coffee accounts for 65% of this figure, with mixes (such as cappuccinos, lattes and mochas) next at 22%, roast & ground at 10%, and pods at 3%.
“It is important for wholesalers and convenience stores to ensure market demand is met for the top-up shop and ‘needs for today’ mission, with soluble instant and mixes being the most important segments to drive,” says a Nestlé spokesperson.
Nestlé caters to consumer demands with a wide range of Nescafé products, including soluble coffees Nescafé Original, Original Decaf, Gold Blend, Gold Blend Decaf, and Azera, and a selection of mixes: Nescafé 2 in 1 Smooth & Rich, Nescafé 3 in 1 Original and Caramel variants, and Nescafé Latte and Cappuccino frothy mixes.
The company also offers Nescafé Dolce Gusto pods in Cappuccino and Flat White variants. All of the above lines are available in price-marked packs.
“To drive sales, shopper-led merchandising principles should be followed in both depots and stores, enabling customers to navigate the fixture quickly and efficiently to find products,” advises the spokesperson.
“Segmenting space is key to creating an easy shop for customers, so across all shelves it is important to merchandise products left to right in a ‘good, better, best’ flow, with products that have a higher pence per cup placed to the far right.”
In the hot chocolate category, Mars Chocolate Drinks & Treats (MCD&T) delivered a 22.5% increase in sales last year (Kantar). Galaxy Hot Chocolate, continues to dominate, driving 80% of the range’s sales.
With a focus on innovation, the brand aims to pique consumer interest with new flavours and convenient formats. Recent seasonal innovations, like Galaxy Pink Hot Chocolate, have attracted over 300,000 new UK households to the brand, the company reports.
Kerry Cavanaugh, general manager at Mars Chocolate Drinks & Treats, says: “We’re excited to see our hot chocolate range grow by 22.5%, driven by innovation and consumer demand. Our standout performer, Galaxy Instant, continues to shine, with sales surging by 28.3% (Circana).”
The latest addition to Glebe Farm Foods’ range is PureOaty Tea-rrific, described as a “groundbreaking new oat drink designed to guarantee free-from consumers the perfect cuppa”. According to the company, Tea-rrific doesn’t affect the taste and colour of tea and it doesn’t split or curdle. In addition to promising a delicious, creamy experience, PureOaty oat drinks offer catering operators and retailers peace of mind thanks to their 100% gluten-free certification of 5ppm – making them four times purer than the industry standard of 20ppm. What’s more, Glebe Farms uses 100% British oats, grown within 70 miles of its farm in Cambridgeshire.
CCM
As consumer health considerations shift in eating and drinking habits, categories such as flavoured milks are reaping the rewards. Are you giving enough space to these products?
Dairy drink sales are growing at 28.4% year on year (Nielsen). With consumer preferences leaning towards nutritional and sustainable choices, this is an area where supplier activity and investment is currently seeing a concentration.
Wholesalers and retailers need to take current trends and preferences into consideration when stocking their chillers and also make sure that they are aware of NPD and core range best-sellers.
Navson has a flavoured chocolate milk drink range that boasts both health and environmental credentials to appeal to consumers. Made from premium cocoa beans and semi-skimmed milk, the threestrong Mooch line-up consists of Original Chocolate, Salted Caramel and Marshmallow flavours, all in recyclable cans that feature striking designs to increase on-shelf standout.
“Mooch contains only 1% fat, making it a lighter alternative to many other flavoured milk options. Mooch
has no artificial flavours or sweeteners, ensuring a natural and authentic taste. It’s bursting with calcium, providing over 30% of the daily recommended intake,” says a company spokesperson. “Additionally, Mooch is committed to sustainability, using 100% sustainably sourced and traceable cocoa, ensuring ethical production practices and support for cocoa farmers.”
The schools-compliant drink is available for both retail and foodservice, and is already listed by wholesalers including Bestway, Thomas Ridley and Savona.
With an increasing number of consumers, and a wider demographic, looking for premium products with a focus on health and sustainability, the flavoured milk category is expanding.
“As the demand for better-for-you beverages continues to rise, Mooch is well positioned to meet evolving consumer preferences with a product that delivers on taste, health benefits and sustainability,” the spokesperson concludes.
Last year, the milkshake powders and syrups category was valued at £21.1 million (Circana).
Nestle’s Nesquik brand is fortified with vitamins C and D, and is the ideal way to liven up a nutritious glass of milk.
With 79%+ market share and 99% brand awareness, Nesquik is the biggest brand in the category, and its popularity is global – it has a presence in over 40 markets.
Brand awareness will be even higher this year as a £2.2 million advertising investment puts the brand front-of-mind for consumers through broadcaster video on demand (BVOD), radio, online and in-store activity. “The buzz and excitement this will create around the brand will drive even more customers to ask ‘Where’s the Nesquik?’ in store,” says a company spokesperson.
All Nesquik products come in fully recyclable packaging. “It’s the perfect choice for eco-conscious consumers who want to enjoy their favourite treats while being mindful of the environment,” says the spokesperson.
FrieslandCampina has launched a new range within its Yazoo portfolio. Two new flavours make up the Inspirations range, which has been introduced to capitalise on growing consumer demand for indulgent on-the-go treats that are budget-friendly.
The Birthday Cake and Caramel Blondie variants are both packaged in 100% rPET bottles.
“These flavours, inspired by popular treats, offer retailers a fantastic opportunity to tap into the growing demand for indulgent, on-the-go options and drive incremental sales,” says Gabriella Sudall, marketing manager.
The launch is supported with a £3 million media campaign that includes in-depot activity, sampling, online support and out-of-home activity.
Mars Chocolate Drinks & Treats has a strong presence in the chocolate milk segment, with branded favourites such as Galaxy, Twix, Maltesers and Mars drinks continuing to perform strongly. The sub-category is now worth £328 million in the convenience channel and has seen growth of 17.6% (IRI).
“Our growth in convenience highlights the demand for flavoured milk as an on-the-go option,” points out Kerry Cavanaugh, general manager. “We are confident that our continued innovation in terms of flavours and packaging will attract even more consumers and unlock further growth for convenience retailers.”
The supplier’s latest activity in the category is a redesign of Galaxy Milk Drink to feature a flat cap and new packaging. This is in response to consumer feedback and preferences.
“We are confident that Galaxy’s enduring brand appeal, combined with the introduction of the popular flat cap bottle, will attract even more consumers to the milk drink,” says Cavanaugh.
Last month, Grace Foods launched a PMP format for its Nurishment milk drink range. The four variants – vanilla, chocolate, banana and strawberry –are all enriched with vitamins and minerals, and have at least 17g of protein.
With the protein market an increasingly important area to consider for wholesalers and convenience retailers, the draw of a PMP is likely to boost sales further.
“We wanted to add even more value to Nurishment by introducing a PMP of £1.39 for our four original flavours. Our convenience store partners tell us how popular Nurishment is, so we wanted to give their customers this PMP boost,” says Dorota Dziedzic, brand manager.
Fermented milk drink brand Yakult is highlighting its three-strong range to celebrate 90 years of production. Yakult Original, Yakult Balance and Yakult Plus Peach all claim health benefits resulting from their 20 billion friendly bacteria to support gut health.
With a growing number of consumers increasing their intake of gutbalancing bacteria through fermented foods and drinks, this is the perfect time to focus on the presence of the range in the convenience channel.
Wholesalers and retailers can capitalise on the popularity of the big night in by highlighting complementary products that offer value and affordable indulgence.
The cost-of-living crisis and consumer pullback on outgoings has driven a rise in the big night in occasion. However, the price tag isn’t the only factor. As well as good value, shoppers want affordable indulgence, points out Mars Wrigley.
“By tapping into the big night in occasion, wholesalers can provide immersive experiences through seasonal treats and limited-edition offerings,” points out Lauren George, external communications manager. “These allow wholesalers to surprise and delight their customers, turning their gatherings into unforgettable moments of indulgence.”
Sharing bags are paramount to the big night in, while price-marked packs and the big night in also go hand in hand. “The big night in drives impulse, while PMPs deliver value and the reliability of a recognised brand,” says George.
Key NPD from the supplier, launched last year, is M&M’S Minis, which is available in a 70g PMP, 115g and 176g pouches, and a 800g party pack.
Tayto UK offers wholesalers advice that they can pass on to their retail customers: “Shoppers are time and cash poor, so merchandising should be focused on helping them make quick decisions. Think about missions, like the big night in. Site snacks with other categories on the same mission to increase basket size – for example, place sharing snacks near beers, wines and spirits to capture the big night in mission,” says Matt Smith, marketing director.
He adds: “For independent retailers where PMP snacks account for 79% of sales, merchandising by price point makes it easier to shop. Sharing PMPs account for almost twothirds (63%) of sales (Circana) and so having a strong range of both £1 and £1.25 PMPs is essential – but group each price point together to make it easier to shop the fixture quickly.”
Sharing PMPs have been the main driver of growth (+50% in last four years) but this has slowed to +1.6% year on year as many brands have moved above £1. However, Golden Wonder has remained at £1 and continues to outperform total snacks (+13% versus snacks -1.6%, Circana).
“We know how important the £1 price point is to both consumers and retailers,” says Smith. “By sticking to this key price point we have continued to deliver great tasting, great
value snacks with strong retailer margins. With 64% of consumers willing to switch brands for a lower price (Norstat), the opportunity to profit from Golden Wonder’s £1 PMP has never been greater!”
A highlight for Tayto is its Transform-A-Snack brand, which is outperforming the market with 22% growth (Circana).
The launch of Marmite Crisps has also been a success –including the £1.25 PMP pack in the convenience sector. To build on this, Tayto has introduced Cheese & Marmite Puffs in a £1.25 PMP pack.
Smith also points to the growth of pork snacks, which are outperforming savoury snacks (+17% versus +5% year on year, Circana). Growth of more contemporary pork snacks has been even stronger, with Mr Porky Crispy Strips up 23% year on year.
Tayto is the category leader in pork snacks (65% share), with its Mr. Porky (No.1 brand) and Midland Snacks (No.2 brand).
Cheez-It has taken the UK by storm since it landed on shelves across the country last summer, achieving £10.4 million value sales to date and becoming the biggest ‘large sharing’ NPD of the last four years (Circana).
Now, Kellanova is backing Cheez-It with a competition exclusively for independent retailers.
A £10,000 cash prize is up for grabs, and to be in with a chance of winning, convenience store owners simply order a free PoS bundle, which comprises a wobbler, shelf strips and aisle fins, via www.kelloggsvantage.co.uk or through the QR code on print and digital adverts.
Once the PoS is received and live in store, entrants just need to text photos of all three assets in situ to 81155. Kellanova will then choose a winner at random.
Golden Wonder £1 PMPs are outperforming total Sharing PMPs (+13% vs +2%)1
Over 60% of Savoury Snacks sales are Sharing PMPs Ps e menfor ales % y are Ps nt
Sharing PMPs is now the dominant segment in snacksaccounting for 63% of all sales
KP Snacks points out that 49% of consumers see snacks as a ‘must have’ for an evening in (Mintel). At £2 billion, sharing is the largest segment in crisps, snacks & nuts, and growing at 4.1% MAT (Nielsen).
“As recessionary conditions prevail, nights in with family and friends will become more prevalent as an alternative to a night out,” says Stuart Graham, head of convenience & impulse.
“At KP Snacks we’re tapping into the rising consumer demand for sharing with a diverse portfolio that will drive sharing product sales and provide shoppers with tasty snacks for all occasions.” The range includes Tyrrells 150g sharing bags, Butterkist popcorn, popchips, KP Nuts, and Flavour Kravers.
Sharing packs from PepsiCo have been performing strongly: the core Doritos range is up 1.4%, Sensations +2.2%, and Walkers crisps +10% (Nielsen).
“Ensuring that a range of options are available across secondary sitings will mean that shoppers deciding to have a last-minute big night in will turn to convenience for their favourite evening treat snacks,” says Nic Storey, senior sales director, impulse & field sales.
In February, PepsiCo launched Doritos Dinamita – an impulse exclusive – in a 65g £1.25 PMP, adding exciting NPD to the snacks aisle.
Coca-Cola Europacific Partners (CCEP) is currently backing Monster Energy in a promotion in partnership with the Ultimate Fighting Championship (UFC).
Tapping into energy drinkers’ thirst for live Mixed Martial Arts (MMA) entertainment, the promotion is running until the end of this month.
Consumers can scan QR codes on in-store PoS or visit MonsterEnergy.com to enter for a chance to win a UFC experience, including two tickets for an evening of ringside action.
Monster is using its roster of UFC athletes to boost awareness of the promotion and Monster’s wider UFC sponsorship, which has been running since 2015.
Other activity from CCEP includes the launch of Jack Daniel’s & Coca-Cola Cherry – the first-ever flavoured innovation in the Jack Daniel’s and Coca-Cola ready-todrink range.
The new variant comes in 330ml plain and price-marked single cans. The packaging features a bold purple stripe around the collar and a clear ‘Cherry’ label beneath, making it instantly recognisable on shelf when positioned alongside Jack Daniel’s & Coca-Cola Original Taste and Jack Daniel’s & Coca-Cola Zero Sugar. These two variants have collectively achieved over £55 million in value sales to date (Nielsen).
To amplify the launch of the Cherry variant, wholesalers and convenience retailers can transform their depots/stores with vibrant PoS kits. These include bollard covers, aisle fins and shelf strips, along with digital assets on My.CCEP.com.
VK understands that the way consumers socialise is evolving. “The ‘big night in’ trend continues to grow in popularity, with more people choosing to entertain at home rather than go out – whether that’s pre-drinks before a big night, house parties, games nights, or casual catch-ups with friends,” says Holly Bolus, senior brand manager.
“RTDs are the perfect fit for these occasions, offering a fun, easy and affordable way to bring bar-quality drinks into the home.”
VK has launched VK Lemon & Lime, a variant that was chosen by consumers as part of the company’s 2024 ‘We Are Flavour’ campaign.
The 70cl bottle is joined by a new 275ml mixed pack this month. “These formats make it even easier for consumers to stock up for a night in – whether they’re grabbing a single bottle for their own fridge or a mixed pack to share with friends,” she adds.
VK offers a wide range of PoS and events kit to ensure maximum visibility in depots and stores.
BrewDog points out that, along with premium lager, craft beer features significantly in many at-home occasions, including ‘night in’ (alone or as a couple), ‘regular/everyday drink’ and ‘planned social gatherings’ (Kantar), with 57% of craft beer spend coming from four-packs and six-packs (Circana).
“We’ve also seen good distribution growth for craft beer in total impulse (+0.6), with key supply wins for Hazy Jane, Lost Lager and BrewDog’s mixed multipack,” reports Caitlin Brown, category executive. “With wider availability for these products, linked to the big night in mission, the sales opportunity is even stronger.”
As consumers continue to grapple with the rise in the cost of living, the big night in occasion provides the ideal opportunity to have fun with family and friends without incurring the expense of going out, notes Kepak.
“This in turn presents an opportunity for cash & carries to drive sales, as retailers respond to consumers looking to socialise across a range of different occasions, including family gatherings and reunions, major sporting events, blockbuster movie nights or streaming their favourite TV series,” says Ross Davison, head of convenience.
Cooked in less time than it takes to boil a kettle, Rustlers is positioned as the ideal big night in product. Kepak urges cash & carries to use the broad consumer appeal of Rustlers as an integral part of the big night in focus – products often bought with Rustlers include complementary food such as fries, as well as drinks.
Upcoming sales opportunities in the cider category mean that wholesalers should ensure they have the right range to support their retail customers. Siobhan Kielty reports.
In the convenience channel, the cider category is worth £575 million (Circana) and with summer on the way, there is potential for extra sales.
Aston Manor Cider’s sales are growing ahead of the category, and its brands include the No.1 value cider brand in impulse with Crumpton Oaks and the No.1 strong amber cider brand in the UK with Knights Cider (Nielsen).
“Just under half (43%) of independent retailers are using cash & carry businesses to replenish and refresh their ranges, so stocking the right products is vital,” says Natalie Marshall, trade marketing manager.
“With 66% of cider drinkers mainly drinking cider in the warmer months (Mintel), as we move into spring, wholesalers can prepare by ensuring leading cider brands are stocked up on for their retail customers.”
The range should reflect current trends, and Aston Manor highlights the continuing popularity of value options in the financial landscape.
‘As we move into spring, wholesalers can prepare by ensuring leading cider brands are stocked up on for their retail customers‘
Natalie Marshall, Aston Manor Cider’s trade marketing manager
“With household budgets remaining tight, we are seeing a growing trend of budget-conscious consumers switching from spirits to cider (Kantar),” Marshall adds. “64% of cider drinkers are 18-34 so wholesalers should consider carrying the brands that appeal most to this demographic. For example, Frosty Jacks is an ever-popular brand and a particular favourite for students.”
Aston Manor also points out that a third of UK shoppers only ever buy cider in cans (Nielsen).
“With spring and summer fast approaching, retailers will therefore be looking to stock up on single cans for their chillers, so customers can ‘grab and go’ these products on their way to outdoor events and gatherings,” says Marshall.
Knights Cider sold more than 20 million cans in the UK last year, and for consumers on a budget, Crumpton Oaks carries an rsp of just £5.09 for four pint cans.
Heineken has brands in both the premium and value category, with Inch’s Cider and Old Mout catering to those looking to trade up, while Strongbow remains the nation’s favourite cider brand (Nielsen).
“Cider over-trades during three main occasions: Easter, the summer and bank holidays,” says Alexander Wilson, category & commercial strategy director. “When it comes to strengths, ciders with an abv of 4-5% have the widest appeal and demand, and so we suggest that stores focus on ciders within this bracket to meet the price points and liquid types that are in demand.”
Apple ciders are performing ahead of flavoured ciders, although supplier innovation in the flavoured segment is appealing to younger shoppers.
A choice of formats widens the sales opportunities depending on shopper missions. “By stocking more premium options and sharing formats, retailers can make their cider range an instore destination for shoppers who are looking to celebrate in 2025,” Wilson advises.
Recent additions to the Inch’s brand are Inch’s 0.0 Apple Cider – claimed to be the first dealcoholised cider in the UK – and Inch’s Cloudy Apple Cider. Both are available in 4 x 440ml can packs, and the Cloudy variant also comes in a 10-pack.
Westons Cider has a summer of activity planned to mark its 145th anniversary. As well as introducing Henry Westons 1880 Vintage, the supplier is investing to raise brand awareness and widen the target demographic to attract younger consumers.
“We’re ramping up our outdoor media, aiming to reach over eight million people per burst with Stowford Press and over 10 million with Henry Westons. Plus, we’re bringing video on demand into the mix to engage new, younger audiences,” says Darryl Hinksman, head of business development.
“We’ll continue to support depots with bespoke activity to grab attention and drive sales, such as shelf-signposting, shippers and pallet wraps.”
