Business
HOW TO USE TECH TO BEST MANAGE CLIENTS Andrew Small, Managing Director for home renovation and design platform Houzz.co.uk shares tips on how you can leverage technology to elevate your client management techniques and market yourself to this tech native demographic, with these low maintenance yet high-touch strategies.
1. Deliver smooth communication Clear communication is vital for a successful renovation project. In fact, professionals on Houzz tell us that miscommunication and misunderstandings are often the root cause of frustrations. Similarly, when surveying homeowners on Houzz about why they hire their tradesperson, communication was the number one deciding factor. With Houzz Pro, an all-in-one marketing and business management solution, you’re able to deliver a streamlined communication experience, where all interactions are stored centrally, helping to avoid misunderstandings as there is a record of what has been agreed. And with the personal project dashboard, clients can access all the information about their project at any time, from any device, helping them to feel part of the process.
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2. Provide financial clarity A home renovation project is a deeply personal investment for a homeowner and not just financially, they are also investing their time, personal space and trust in you. According to a recent Houzz survey, for one in five renovators, lack of financial transparency was a challenge in their recent projects. With the suite of financial tools within Houzz Pro this doesn’t need to be the case. It’s easy to create estimates in minutes, send these out for digital signature, set up clear payment plans and quickly produce a change order any time there’s a significant change to the agreed budget. By being up front and clear about costs, the impact changes have on the budget and when payments are due, you’ll ensure that there are no surprises for the homeowner. It’ll also give you the reassurance that payments will be made in full and on time. →
'With the Timeline feature on Houzz Pro, it’s easy to create and share a visual timeline that helps the homeowner understand the stages of the process, which they can access at any time.'