Industry News

SINKS & THINGS

REVEALS NEW-LOOK LOGO AND ENHANCED WEBSITE

Ashford-based distributor Sinks & Things has undergone a brand refresh including the creation of a new logo, enhanced website and refreshed marketing assets.

The Franke-owned company merged with Cricklade based The Sink Space in January and the refresh has been undertaken as part of Franke’s commitment to investing in the business as a key part of its UK distribution network.

The new Sinks & Things logo has been developed to create a fresh new image that better reflects the current market and the company’s proposition as a specialist in Franke products. In addition, the website, www. sinksthings.co.uk, has been updated to incorporate the new brand image and to include an up-to-date ‘Our Team’ page. The Sink Space customers visiting the old website are now redirected to a message on the Sinks & Things site explaining the changes to the distribution businesses. The new branding has been updated across all the company’s marketing assets including email footers, business cards and presentations.

Jo Sargent, Sales and Marketing Director of Franke UK, says: “The investment in a fresh and modern new Sinks & Things brand reflects a dynamic new start for the business following the company’s merger with The Sink Space. It also reflects our commitment to investing in the business as we look towards future growth.”

Franke acquired Sinks & Things in January 2020 to build on the company’s 40-year distribution partnership and strengthen its regional presence in its heartland of London and South East.

The company currently distributes Franke’s entire portfolio including sinks, taps, waste management products and decorative hoods and following its the merger with The Sink Space, it now also offers the full Carron Phoenix range giving customers access to both brands from one single provider. Other products in the company’s portfolio include Domus Ducting, Interbin waste management and McAlpine plumbing kits.

www.sinksthings.co.uk

INDEPENDENCE FOR THE UNIFIED WATER LABEL ASSOCIATION

The Unified Water Label Association, (UWLA) has become an independent body with the signing of a share purchase agreement with the Bathroom Manufacturers Association that transfers the full ownership of the Water Label to the UWLA.

“This is an exciting next step for the Unified Water Label,” says UWLA MD Yvonne Orgill “The journey that began with the European Bathroom Forum, has brought together four European schemes that now operate together as the Unified Water Label Association, an independent body.

Carlos Velazquez, president of UWLA said, “I am delighted that the UWLA has reached this important stage on its journey, and would like to thank all our stakeholders who have supported and contributed to the development of the Unified Water Label.”

Tom Reynolds, Chief Executive at the Bathroom Manufacturers Association added, “As the UK government and European institutions consider their policies to address water scarcity, we urge them to fully utilise the Unified Water Label.

The independence of the scheme is an important step, giving further confidence to policymakers and shapers that the scheme is the best way to help consumers make sustainable choices.”

“The Unified Water Label continues to have the support of bathroom manufacturers and retailers, and is gaining further traction with other players in the sector. With this momentum, I know the scheme will go from strength to strength in its next chapter.”

www.uwla.eu