Product Launch
NEW VitrA SIGNATURE COLLECTION
Margaret Talbot, Marketing Manager, VitrA
“We believe that the Integra range will become a best seller” 82
VitrA has announced the launch of a strategic new product portfolio, Signature Collection. Available to eligible retailers, Signature Collection includes new products, a refreshed design to Shift an existing range, and the inclusion of Mineralcast basin options. The Award-Winning shower toilet; V-care Essential is also included to provide retail partners with a competitively priced solution in
this rapidly growing market segment. Created to be a commercially appealing to displaypartner retailers - VitrA’s Signature Collection requires a minimum of two displays in return for enhanced terms.
Described by VitrA as a portfolio of designs, the Signature Collection includes the new and all-encompassing Integra range - an appealing contemporary design that includes sanitaryware,
furniture and mirror cabinets to meet the needs of both commercial and domestic bathrooms. Also new is Ecora Infinit, a mineralcast basin option for the existing popular VitrA Ecora furniture range. A facelift for the best-selling Shift collection which has a notable choice of basins is included and there is also a new range of universal illuminated mirrors. Markedly the V-care Essential shower WC is available
