NOW, MORE THAN EVER, THE EXPERTISE OF A REAL ESTATE PROFESSIONAL MATTERS IN THE SALE OF YOUR HOME
What is a CMA
No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.
What is a CMA?
The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
How is the CMA created?
How accurate are CMAs?
CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.
The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.
CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.
As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.
1890 S Cochran AVE 3
1890 S Cochran Ave 6
Listings
Carrabba Group Compass
1890 S Cochran AVE 3
$611,000$611,000
SOLDSOLD 8/4/23
Details
PropType:PropType:Townhouse
County:County:Los Angeles
Area:Area:Mid Los Angeles
Fullbaths:Fullbaths:1.0
Features
Cooking Appliances: Cooking Appliances: Microwave, Oven-Gas, Range
Association Fee Frequency: Association Frequency: Monthly
Building Features: Building Features:Attached
Common Walls: Common Walls:Attached
Halfbaths:Halfbaths:1.0
Acres:Acres:1.0
Lot Size (sqft): (sqft):28,464
Listdate:Listdate:6/2/23
22Beds2.002.00Baths
Ft. ($573 / sqft)
Year Built19811981 Days on market:5555
Off-market date: date:7/28/23
Updated:Updated:Aug 5, 2023 10:22 AM
ListPrice:ListPrice:$599,000 Orig
Community Features: Features:Curbs
Cooling:Cooling:Central
Current Financing: Current Financing:Cash To Existing Loan
Fencing:Fencing:None
Fireplace Features: Features:None
Heating:Heating:Forced Air
Laundry Features: Features:In Kitchen, Laundry Closet Stacked, Stackable W/D Hookup
PetRules:PetRules:Call For Rules
Pool Features: Features:None
Sewer:Sewer:Public Sewer
Spa Features: Spa Features:None
View:View:None
Water Source: Water Source:Public
Bedroom Features: Bedroom Features:All Bedrooms Up
Remarks
Discover your own urban oasis with this exceptional townhouse which is centrally located. Step into your dream home and be greeted by a huge outdoor Saltillo tiled patio, measuring a spacious 11 X 16 feet, perfect for entertaining guests or enjoying a peaceful evening. Experience the best of both worlds with Northern and Southern exposures, allowing for ample natural light throughout the day. Enjoy laminate floors throughout the unit, along with an updated kitchen
featuring stainless steel appliances and a stackable washer and dryer in unit. With a bath downstairs and a hall bath upstairs, convenience and comfort are at your fingertips. The master bedroom features a huge closet, making it easy to keep your wardrobe organized. You'll enjoy central air/heat and side-by-side parking for your ultimate comfort. Walkable to trendy new San Vicente/La Brea developments and minutes away from the Culver City Arts District, Whole Foods and the Expo line, where you can Live, Chill, and Play. Additionally, ideally located for commuters to the studio This affordable paradise in the city is even pet-friendly, with a residential neighborhood that's perfect for walking your furry friends. Come and experience the ultimate blend of luxury and convenience - your dream home awaits! Subterranean gated parking with two spots side by side.
Courtesy of Coldwell Banker Hallmark Realty Information is deemed reliable but not guaranteed.
1890 S Cochran AVE 3
1890 S Cochran Ave 6
$628,400$628,400 22Beds2.002.00Baths
SOLDSOLD 3/30/23
Details
PropType:PropType:Condominium
County:County:Los Angeles
Area:Area:Mid Los Angeles
Style:Style:Low Rise
Features
Association Amenities: Association Amenities:None
Association Fee Frequency: Association Frequency: Monthly
Building Features: Building Features: Condominium, Attached
Common Walls: Common Walls:Attached
Cooling:Cooling:Wall Unit(s)
Remarks
Fullbaths:Fullbaths:2.0
Acres:Acres:0.6534
Lot Size (sqft): (sqft):28,464
Listdate:Listdate:3/8/23
Ft. ($589 / sqft)
Year Built19811981 Days on market:44
Off-market date: date:3/12/23
Updated:Updated:Mar 30, 2023 10:17 AM
ListPrice:ListPrice:$595,000
Orig list price: Orig list price:$595,000 List/Sqft:List/Sqft:$558
Covered Spaces: Covered Spaces:2.0
Disclosures: Disclosures:As Is
Fireplace Features: Features:None
Flooring:Flooring:Laminate
Furnished:Furnished:Unfurnished
Heating:Heating:Central
Laundry Features: Features:Laundry Closet Stacked
Number Of Units Total: Total:28
Parking Total: Total:2.0
PetRules:PetRules:Call For Rules
Pool Features: Features:None
Security Features: Features:Gated
Spa Features: Spa Features:None
View:View:Tree Top
Zoning Description: Zoning Description:LAC2
Parking Garage: Parking Garage:Community Garage
HoaYn:HoaYn:Yes
ViewYn:ViewYn:Yes
Welcome to this charming and spacious 2 Bedroom, 1.5 bathroom condo located in a prime location of Los Angeles! As you step inside, you'll be greeted by a bright and airy living room and dining room that's perfect for entertaining or relaxing after a long day. The living room features beautiful light floors, large floor to ceiling windows and sliding glass door that let in plenty of natural light. Stackable washer and dryer in-unit included as well! Enjoy the large outdoor patio
for all your new dinner parties with plenty of space for furniture and bbq! The kitchen has been updated with modern stainless steel appliances, ample cabinet space, and quartz countertops. You'll enjoy cooking up a storm in this kitchen, which also has a breakfast bar that's perfect for casual meals or quick snacks. The bedrooms are generously sized and boast large closets that provide plenty of storage space for your wardrobe. This condo also comes with two designated, side by side parking spaces, which is a huge plus in this area. Located in the heart of Los Angeles, this condo is just minutes away from all the best shopping, dining, and entertainment that the city has to offer. You'll be close to trendy neighborhoods like West Adams, Miracle Mile, Beverly Grove, and West Hollywood. Don't miss your chance to make this stunning condo your own!
Courtesy of Craft & Bauer Real Estate Co. Information is deemed reliable but not guaranteed.
Analysis
Carrabba Group Compass
Comparable
Homes sold for an average of 101.69% of their list price.
Days on market It took an average of 30 days for a home to sell.
Time To Sell
30 Days on Market
Sold homes were on the market for an average of 30 days before they accepted an offer. These homes sold for an average of 103.81% of list price.
Average Price Per Sq Ft
$581 Sqft.
Comparable homes sold for an average of $581 / sq. ft. Many factors such as location, use of space, condition, quality, and amenities determine the market value per square foot, so reviewing each comp carefully is important.
Carrabba Group
Monique + Joe Carrabba
Realtors | Attorney | Broker
DRE #01791624 #01708376
mojoe@carrabbagroup.com
carrabbagroup.com
Founded in 2005, the Carrabba Group offers a fullservice concierge-style experience like no other. When you're looking to sell, first impressions are everything. Effective marketing makes the difference between no offers and an abundance of offers. Our in-house marketing and technology teams get your home the most exposure in the most extraordinary way, so we can get you top dollar for your home, in the shortest amount of time.
Our services include: Concierge Staging Services, House Sale Preparation Assistance, Professional Photos, Drone Photography, Floor Plans, Property Websites, Integrated Marketing Campaigns, Paid Social Media Campaigns, + International Exposure
Thinking of buying? We'll show you all available options and secure the best fit at the best price.
Whether you're a buyer or seller, we listen to your input. Ultimately, you're the one who decides how much you want to spend or ask for your home. But we're here to provide you with the necessary information to ensure you're ready to make confident, well-advised decisions.
The Carrabba Group is led by Monique Carrabba, an agent and Los Angeles native, and Joe Carrabba, a licensed CA attorney and broker. We specialize in all types of home sales, including distressed sales, divorces, relocations and probates. From Palm Springs to Malibu, we serve firsttime buyers, those seeking a second home, overseas clients moving to Southern California and investors looking for their next opportunity. Homes, investment properties, commercial properties and leases-we cover it all!
If you're looking to buy or sell, give us a try. We're low pressure, we love what we do and we'd love to exceed your expectations. When you partner with us, you get access to our world-class Compass technology, and a dedicated team of experts who will strive endlessly to get you what you want.
Joe Carrabba | Realtor | Broker | Attorney
Joe Carrabba is a Los Angeles Realtor, broker and attorney who you’ll want to have on your side. Joe’s a native Texan whose family started Carrabba’s Italian Grill, but he’s been a proud Angeleno since moving to LA to attend Southwestern University School of Law. After graduating and then practicing law, he moved on to film production and talent management.
In 2005, Joe took the plunge into the captivating world of real estate with his wife, Monique Carrabba, forming the Carrabba Group. With his legal background and experience overseeing 600 agents as Broker of Record for three offices, Joe brings a unique perspective that’s unmatched among his peers. Alongside Monique, Joe is part of an exceptional team, delivering top-notch results for both buyers and sellers.
Affiliations, Certifications + Charities
•J.D., Southwestern University School of Law
•B.A., University of Texas at Austin
•Active Member, State Bar of California
•California Association of Realtors (CAR)
•Certified Distressed Property Expert (CDPE)
•Certified Probate Real Estate Specialist (CPRES)
•Greater Los Angeles Realtors Association (GLAR)
•National Association of Realtors (NAR)
•Short Sale & Foreclosure Certification (SFR)
•Apartment Association of Greater Los Angeles (AAGLA)
•Foster Dogs + Cats throughout the year
•Friends of Saturn Elementary Volunteer
•LA Animal Services Shelter Supply Drive
• World Harvest Food Bank Annual Food Drive
•LA Texas-Exes
•Midnight Mission - Helping the homeless in DTLA
•Supplies Drive for Los Angeles Animal Shelters
•Baby2Baby- Providing basics for children in poverty
Realtor | Broker | Attorney DRE# 01791624 323.302.1771
joe@carrabbagroup.com
Joe Carrabba
Monique Carrabba | Realtor
A fifth-generation Californian and third-generation native Angeleno, Monique Carrabba is an accomplished Realtor with vast local knowledge. Monique grew up in Toluca Lake, moved to Hancock Park, then purchased her first home at the age of 24 in Echo Park as she was determined to never to be a renter. Soon after, in 2005, she formed the Carrabba Group with her husband, Joe Carrabba.
Monique knows what sells and what doesn't. Prior to listing your home for sale, she'll suggest necessary improvements to increase property value and marketability. If you're a buyer, Monique will assist you with budgeting whether the home requires extensive renovations or minor improvements. She'll conduct a thorough market analysis and guide you on pricing and offer amounts to ensure that you're not selling yourself short or overpaying for a property. Honest and direct, Monique will advise you on times to buy, sell or wait.
Affiliations, Certifications + Charities
•California Association of Realtors (CAR)
•Certified Distressed Property Expert (CDPE)
•Certified Probate Real Estate Specialist (CPRES)
•Greater Los Angeles Realtors Association (GLAR)
•National Association of Realtors (NAR)
•Short Sale & Foreclosure Certification (SFR)
•Apartment Association of Greater Los Angeles (AAGLA)
•Compass Cares Champion
•Foster Dog + Cats throughout the year
•Friends of Saturn Elementary Volunteer
•LA Animal Services Shelter Supply Drive
• World Harvest Food Bank Annual Food Drive
•LA Texas-Exes
•Midnight Mission - Helping the homeless in DTLA
•Supplies Drive for Los Angeles Animal Shelters
•Baby2Baby- Providing basics for children in poverty
The Proof is in the Numbers
18 days Average Days on Market
106% Average % Sales to List Price
We let our clients do the talking.
We decided to sell our beautiful home after 23 years and during the pandemic. Monique and Joe were incredible they are the dynamic duo!!! Monique’s energy passion and incredible eye for staging she is a true talent and Joe’s calming knowledge of contracts and Law are priceless. We had a unique property these two new exactly what to do not only did we sell quickly we got over asking with a record breaking sale for our neighborhood!!! We recommend them highly not only did they make this process a pleasure we made a friendship along the way!!!
DEBRA | SELLER | ANGELUS VISTA
Monique and Joe are exceptional! During the course of selling our home, we had gone through another realtor before crossing paths with Monique and Joe who promise to go above and beyond for us… And they certainly kept their word! I have never seen two people participate and take charge of a situation in the same way that they did, leading only to our increased success. They delivered every single one of their promise and then some including getting us much more money than we had anticipated for in our sale. We cannot begin to highly recommend Monique and Joe enough and we will certainly be using them for all of our home purchases or sales in the future.
LAURA | SELLER | PICFAIR VILLAGE
We bought our first house with the help of Monique and Joe Carrabba 9 years ago. They were friendly, helpful, thorough, and thoughtful. So, when we were in the market again, we contacted them and they worked tirelessly to find us our next home that took a few years of searching but they never lost enthusiasm. And then they went FAR above and beyond to help us fix up and stage our old home to sell. Their energy and positivity are unparalleled. We hope to never move again, (ha!) but if we change our minds, they'll be the first to know.
I highly recommend this fantastic team of professionals. They are so good at what they do
MARIA | BUYER & SELLER | BEVERLY GROVE
I had to sell a family home in LA, 400 miles away from my Bay Area residence. Interviewed several agents and found Monique and Joe who happened to be selling the home next door for a record price. Our home needed major upgrades after years of neglect, a daunting task for an owner that did not live in the area. Monique and Joe not only understood what was required to make the house sell quickly but essentially became part of our family team over the next 10 months from remodel to listing. They not only offered excellent advice on upgrades that would make a difference to prospective buyers but went out of their way to help purchase material, interview and oversee a dozen different contractors, store materials in their own home that was too valuable to leave in an unoccupied home. The list goes on and on quite frankly. Throughout this 10 month process my family regularly said "we cannot believe how much help Monique and Joe are providing" and noted we would be lost trying to prepare the house for sell without their amazing dedication to helping their clients. From helping find great and economical contractors, suggesting design ideas appropriate for the market and area, guidance on the daunting permitting process and searching for hard to find materials to go with our 1910 home, there was a helping hand every step of the way. Monique and Joe are an amazing team with expert knowledge, service and attention second to none. On top of that we also miss working with two such warm hearted people.
JEFF | SELLER | HISTORIC WEST ADAMS
I cannot say enough good things about Monique and Joe. We are first-time homebuyers, which is intimidating to say the least in the LA real estate market, not to mention we were looking at a major fixer upper. Monique and Joe did some serious hand-holding, and helped us through every step of the process, from finding a lender to helping work out the right mortgage to getting our offer approved to meeting us at the property for endless inspections/contractor bids to negotiating a very sizable repair credit with the sellers. They were available at all times of day and late-late night, and addressed my various anxieties and concerns with real solutions and great advice. They are both so extremely knowledgeable and savvy, there were at least a dozen times we faced seemingly insurmountable obstacles and they found solutions to each and every one. I truly believe there is NO WAY we would have closed on our house if it weren't for them. Monique has continued to help me even after the closing with advice on contractors and renovations. I'm so happy we went through the process with them and I highly recommend them to anyone in the market.
CAITLIN | BUYER | WILSHIRE PARK
Mid-City
Our team is dedicated to selling your home.
Agent
Paisley Grey
Agent DRE# 02066992
310.384.9741
paisley.grey@compass.com
Paisley Grey is a third generation Southern California native with roots in Orange County, and has lived in Los Angeles for fourteen years. With a background in art and fashion, Paisley Grey is committed to providing her clients with an aesthetically dynamic experience. Paisley’s time studying Communication and Fine Arts at Loyola Marymount University allowed her to build a solid foundation for the many creative paths she forged.
As a REALTOR® for the Carrabba Group, Paisley draws upon her studies and her unique career experiences in the fashion world to dazzle and delight clients. Her years meeting with fashion clients, producing photoshoots and curating editorials have refined her knowledge of what sells, and Paisley’s adaptability has enabled her to translate these same principles to the Real Estate market.
Agent DRE# 02187630
561.827.6356
nick@carrabbagroup.com
Born and raised in S Florida by a Cuban American family, Nick has passion for life in his blood. After graduating with a BS in Sociology at Emory University in Atlanta, he dove into the hospitality industry growing into General Manager and Director of F&B roles, which has given him a solid background for business and customer service. His zest for life coupled with his understanding of what drives human interactions has earned Nick senior leadership positions at world-class dining and travel destinations, dealing directly with many high-net worth and celebrity clientele.
After purchasing 2 homes and turning them into income properties, Nick decided to explore a career in real estate, joining the Carrabba Group at Compass in 2020. Nick is a specialist in building relationships both with vendors and clients. His customer service background in hospitality gives him a unique edge when creating that concierge experience during the home buying/selling process.
Operations Manager
Nick Moore
The Carrabba Group Team
One of the biggest values of partnering with Compass is our highly talented Southern California team who helps throughout the span of your listing.
Regional Vice President |
Southern California + Hawaii
Vanessa Villatoro Communications Lead
Zac Luciano Marketing Advisor
Matt Ogden Sales Manager
Larry Purfield Transaction Coordinator
im Harmey Agent Experience
Parker Beatty
THE POWER OF THE #1 BROKERAGE
Strength in our numbers
“What is stunning about this is that... Compass wasn’t even in business a decade ago.”
Global exposure and recognition.
Our rapid growth has made Compass, “a household brand name for both home buyers and sellers.”² This recognition translates directly to your home, whether buying or selling.
Global reach and network.
As one of the only residential brokerages in the Fortune 500®, our unparalleled network of the nation’s top agents gives you the most valuable referral network in the industry.
Strength and stability.
You can be confident that you are supported by a brokerage with the collective insight of 28K agents, the scale of the #1 brokerage by sales volume, and the merit of the Fortune 500®.
An extensive referral network of the top Real Estate Agents
17.5% of Compass transactions resulted directly from referrals to Compass*
400+ Offices Nationally Across The U.S.
29K+ Agents**
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested over $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
In 2023, 17.5% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy. A 29K+ Network of Top Agents Nationwide
Compass knows
California
Compass has quickly become one of the top brokerages in the markets we serve.
#1
Brokerage in Los Angeles by Sales Volume*
#1
Brokerage in San Francisco by Sales Volume**
Outperforming the competition in Los Angeles
Our success in Greater Los Angeles
Brokerage in Sales Volume in 2023* #1
$4.5B+ Sales Volume in 2023*
1,450 Number of Transactions in 2023*
Our success on the Eastside
Brokerage in Sales Volume in 2023* #1
$792M+ Sales Volume in 2023*
469 Number of Transactions in 2023*
Our success on the Westside
Brokerage in Sales Volume in 2023* #1
$3.7B+ Sales Volume in 2023*
942 Number of Transactions in 2023*
Our success in Malibu
* Information taken from The MLS/CLAW as of March 13, 2024 will not be verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties represent a compilation of listings from various brokerage firms and may or may not have been listed or sold by the office/agent presenting the information. Areas values include: Malibu, Malibu Beach. Source: All MLS, 01.01.2023-12.31-2023.
Our success in the San Gabriel Valley
* Information taken from The MLS/CLAW as of March 13, 2024 will not be verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties represent a compilation of listings from various brokerage firms and may or may not have been listed or sold by the office/agent presenting the information. Areas values include: Altadena, Glendora, La Canada Flintridge, Monrovia, Pasadena, San Marino, South Pasadena. Source: All MLS, 01.01.2023-12.31-2023.
Our success in the San Fernando Valley
Brokerage in Sales Volume in 2023* #1
$1.3B+ Sales Volume in 2023*
713 Number of Transactions in 2023*
Our success in South Bay
Brokerage in Sales Volume in 2023* #1
$1.3B+ Sales Volume in 2023*
784 Number of Transactions in 2023*
Our success in the Conejo Valley
Our success in The Desert
1,271 Number of Transactions in 2023* Sales Volume in 2023* $1.2B+
Our success in Big Bear & Lake Arrowhead
* Information taken from The MLS/CLAW as of March 13, 2024 will not be verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties represent a compilation of listings from various brokerage firms and may or may not have been listed or sold by the office/agent presenting the information. Areas values include: Big Bear, Big Bear Lake, Big Bear City Lake Arrowhead. Source: All MLS, 01.01.2023-12.31-2023.
Your buyer follows Compass
20.4B+
Impressions in 2023**
Digital Reach
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
536B
In international, national, and local publications across broadcast, print, and online**
146K+ Articles**
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Your listing in the hands of international buyers
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1,300
Luxury Agents
150K
International Clients
Offices in the World
20
130 Countries
Placing your property where your buyers are searching.
Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Trulia
Countries We Syndicate to Internationally*
Argentina
Australia
Belgium
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Czechia
Denmark
Estonia
Fiji
France
French Polynesia
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Kazakhstan
Laos
Latvia
Luxembourg
Macau
Malaysia
Mexico
Monaco
Morocco
Myanmar
Netherlands
New Caledonia
Panama
Papua New Guinea
Peru
Philippines
Poland
Portugal
Qatar
Romania
Senegal
Serbia
Singapore
Slovakia
South Africa
Spain
Switzerland
Tanzania
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Advantages of working with a cooperating Broker
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. In partnership with the buyer’s agent, I can show your home in its best light to a widened pool of qualified buyers and ensure a more efficient contract-to-close process for everyone involved.
Increased Exposure For Your Listing
More eyes means more interest. A buyer’s agent can help get your listing in front of interested buyers they are currently representing, which maximizes your home’s exposure in a competitive market.
More Qualified Buyers
The guidance and expertise of a buyer agent helps increase the likelihood that you are moving forward with qualified and vetted buyers who are informed and ready to transact.
Seamless Contract-to-Close
Buyer agents provide guidance, counseling, and support to buyers throughout the entire contract-to-close process to reduce complexities. This means I will have the opportunity to work with a dedicated agent on the deal’s complexities to ensure an objective approach and increase the likelihood of a seamless transaction.
Reduce Liability & Exposure
Having professional representation more readily ensures that buyer completes their investigations to their true satisfaction, thoroughly review and understand seller disclosures, and complete each required step along the way which usually results in a well-informed buyer and lessens buyer’s remorse
Expanding equitable opportunity
Through initiatives such as Home Buying Seminars, the 15% Pledge campaign, and Virtual Career Fairs, we’re taking action to support underserved communities.
Carrabba Group
Voice in the Press
National media coverage compared to top brokerages**
impressions* #1
Coldwell Banker, Keller Williams and Douglas Elliman.
Giving Back to Our Communities
Compass Cares empowers agents to support meaningful causes right where it counts most—in your neighborhood.
100%
$4.7M 2,650+ compass.com/compass-cares
Of transactions contribute to donations in your community* Donated to strengthen our communities to date* Organizations supported*
A TARGETED APPROACH TO SELLING YOUR HOME
The seller process at a glance
A Custom Marketing Plan
For Your Home.
We’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.
1
Targeted buyer audience analysis and marketing tactics.
2
Content Strategy that pairs custom narrative storytelling with impactful visuals.
A multi-phased launch plan that markets your home like a blockbuster movie.
3 Exclusive Compass programs and offerings that will optimize your sale experience.
4 5
An outline of key milestones you can expect as we bring your home to market.
Getting Your Home Ready to
Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.
Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a:
71%
Return on investment for minor kitchen upgrades*
118%
Return on investment for new wood floors**
Compass Concierge is
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
How it Works
1. Determine a budget and updates together, then apply for Concierge funds
2. Immediately receive your Concierge Card or request cash
3. Work with trusted vendors to complete homes improvements
4. Repay at closing, delisting, or 12 months after approval.*
Sellers who use Compass Concierge are nearly twice as likely to sell their home in 60 days (compared to the average MLS listing in Compass markets)**
2x Apply at concierge.notablefi.com/apply/start
Compass Concierge at Work
A Concierge Case Study
1 3x
Day on market Return on $13K Concierge funds
AFTER
"My client was able to do over $13,000 in renovations and we sold the home just a couple days after completion! My seller is grateful to have had Concierge as a cushion and to be able to have sold her home for top dollar during these unprecedented times."
COMPASS AGENT
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market. 0 1 2 3 4 5 6 7
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Sell your home, keep your privacy
Private Exclusives with Compass
A private exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. This allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
Discretion
Privacy is the ultimate commodity and the decision to sell your home is a personal one.
Flexibility
Decide when to share details about your home, including price, more broadly on your own timing.
Quality
Retain exposure to Compass agents, including premium placement on our agent facing platform.
Value
Get the best offer by testing the market privately to gather key insights without your listing getting stale.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
POSTCARD
EMAIL BLAST
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging open houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
In 2023, Compass was #1 by closed sales volume and/or total transactions and/or market share in the following markets*
#1 by Total Sales Volume
+ Luxury Sales Above
$10 Million in Norcal
The San Francisco Bay Area
#1 by Total Sales Volume
+ Luxury Sales Above
$5 Million in Norcal
Marin County
San Francisco
#1 by Total Sales Volume
+ Luxury Sales Above
$3 Million in Norcal
Alemeda County
Contra Costa County
San Mateo County
Santa Clara County
#1 by Total Sales Volume
+ Total Units in Norcal
Lake Tahoe + Truckee
#1 by Total Sales Volume in Norcal
Sonoma County
#1 by Total Sales Volume
+ Total Units in San Diego
Coastal North San Diego
Coastal South San Diego
Metro San Diego
North County Inland San
Diego
San Diego
#1 by Total Sales Volume in SoCal
Brentwood
Greater Los Angeles
Greater Palm Springs
Malibu
Marina Del Rey
Pacific Palisades
Palms and Mar Vista
Santa Monica
The Beach Cities
Venice
#1 by Luxury Sales + Total Sales Volume in SoCal
Coastal Orange County
Coconut Grove D.C., Maryland, Virginia
#1 by Market Share in D.C., Maryland, Virginia
Alexandria
Arlington
Chevy Chase
Falls Church
McLean
Reston
Vienna Washington, D.C.
#1 by Sales Volume + Units Sold in Florida
30A
Boca Raton
Coral Gables
Fort Lauderdale County
Miami
Miami Beach
Pinecrest
#1 by Market Share in Florida
Broward & Palm Beach County
#1 by Market Share in Volume + Units
Sold Florida
#1 by Sales Volume in Florida
Sunny Isles
#1 by Total Sales Volume in Hawaii
Big Island of Hawaii
#1 by Total Sales Volume in Massachusetts
Boston
Cambridge
Massachusetts
Wellesley Winchester
#1 by Total Sales Volume + #1 Luxury Brokerage by Total Sales Volume in Massachusetts
Cape Cod
#1 Luxury Brokerage by Sales Volume in Massachusetts
Marble Head
#1 by Sales Volume in Long Island & Upstate
Bayville
East Hills
Garden City
Glen Cove
Greenport
Nassau County
North Hills
Old Brookville
Roslyn
Woodbury
New York
In
2023, Compass was #1 by closed sales volume and/or total transactions and/or market share in the following markets*
#1 by Total Transactions
+Sales Volume in New York City
Brooklyn New York City
#1 by Total Transactions in New York City Manhattan
#1 by Total Sales in Westchester Armonk
#1 by Total Sales Volume in Westchester Chappaqua Pelham Rivertowns Rye Brook
#1 by Sales Volume in New Jersey Franklin Lakes
#1 by Sales Volume + Transactions in New Jersey Upper Saddle River
#1 by Sales Volume
$1M+ in North Carolina Greater Charlotte
#1 by Market Share in North Carolina Carrboro Chapel Hill Orange County
#1 by Total Sales Volume + #1 Luxury Brokerage by Total Sales Volume in Rhode Island
#1 by Total Sales Volume and Total Sales in Units in Texas
#1 by Total Sales Volume in Texas
Austin
Dallas - Ft. Worth
Houston
#1 by Sales in Wisconsin Lakefront
#1 by Market Share in Wisconsin Walworth County
Our Immediate Next Steps
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