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SUMMER 2018

Eco focus: EASY WAYS TO MAKE YOUR SA LON MORE SUS TA IN A BLE

‘I’ d rather

#HEADTOTOE

WE’VE GOT SUMMER PREP COVERED

GO VIRAL

than be in VOGUE!’ WHY SOCIAL MEDIA IS MORE IMPORTANT THAN EVER

FREE TO ALL CAPITAL HAIR & BEAUTY CUSTOMERS!

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BLUE TIT

GOLDEN THREAD

07

CAPITAL NEWS

Multi-tonal dimensions of wheat, gold and honey giving movement, warmth and vitality.

Are you following us on Instagram?

09

letter

What an issue we’ve got in store for you; right from the beginning we’re packed with inspiration and information. EXISTING SHADE

Regrowth: 7NA Mid-lengths and ends: 8B, 9N, sun-lightened on ends

FORMULAE

B Colorance: 40 ml Lotion + 15 ml 8GB + 5 ml GG Mix

D Topchic: 40 ml Lotion 9 % (30 vol.) + 15 ml 11G + 5 ml GG Mix

E Colorance Express Toning: Download the Goldwell Education Plus App to see the techniques in 3D!

onto the regrowth with uneven variation (not uniform). 2. Merge alternating formula C and formula D in zig-zag micro slices down the mid-lengths into the ends. Apply formula B in between zig-zag foils. 3. On the crown apply formula B into the mid-lengths and ends of the remaining hair. Observe the processing time, then shampoo and treat with Dualsenses Color products. 4. Towel dry the hair and apply formula E as a toner to the entire hair. Observe the processing time, then rinse. 5. Distribute StyleSign Glamour Whip evenly to the root area and apply StyleSign Naturally Full to the mid lengths. Round brush blow dry for control and shine and set with

Industry leaders talk social must-haves

38

MICROBL ADING

Find out what our customers think of our latest on-trend training

Dualsenses and StyleSign products working hand-in-hand for better results

42

14 14

TO PURCHASE OR FIND INFORMATION ON OUR LATEST PRODUCTS VISIT WWW.CAPITALHAIRANDBEAUTY.CO.UK

Meet award-winning hairdresser Robert Eaton

ON THE COVER

16

SALON MAKEOVER We check out the beautiful Mayfair & Grace

44

A WEEK IN MY SHOES

THE COLLEC TIONS Three striking collections to get your inspiration flowing

#HEADTOTOE

From protecting colour to nail trends, we’ve got summer covered

22

SPOTLIGHT ON: Salon sustainability

Publisher: Charisse Kenion Ltd | info@charissekenion.com | charissekenion.com Designer: Sophie Middleton | sophiemiddleton.co.uk /2

SALON SOCIAL

Lily Rigby

On the cover is a look from the Russell Eaton Art Team's identity collection. If you love it head to page 13 to recreate it! Hair: Russell Eaton Art Team Makeup: Lucy Flower Photography: Richard Miles Styling: Leila Ali

35 ml Lotion 3% + 1 spoon of Oxycur Platin Dust-Free Bleach

StyleSign Big Finish.

Festival hair trends for all

34

As always, don’t hesitate to email me at lrigby@capitalhb.co.uk with your suggestions on what you’d like to see more of in your Capital magazine.

C Oxycur Platin:

velcro rollers. Paddle brush to smooth waves and set with

LET'S GO CR AZY!

A super sleek bob vs a colour explosion

SOPHIE CHANDLER

40 ml Lotion 6 % (20 vol.) + 25 ml 8GB + 15 ml 8B

1. Section the hair into zig-zag sections. Always apply formula A

GET THE LOOK

For the latest tips, trends and techniques on summer services, head straight to page 16, and for the hottest festival hair looks, we’ve got you covered over on page 28.

A Topchic:

40 ml Lotion + 20 ml 10CHAMPAGNE

28

C A PI TA L CON T E N T S

If you’re ready to move your salon way ahead of the rest, you must read our salon sustainability guide on page 22, as well as our feature on social media on page 34 – industry leader Sophia Hilton gives some seriously invaluable advice that you won’t get anywhere else.

10 ROBERT EATON

EDITOR'S

TOOLS OF THE TR ADE

We bring you the latest and greatest products

NOTE: The views expressed in Capital Hair and Beauty magazine do not necessarily represent those of the publisher. Charisse Kenion Ltd does not accept any responsibility for the loss or damage of material submitted for publication. Reproduction of any material without permission of the publisher is strictly prohibited.

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NON-TOURING The evolution of contouring.

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Are we INSTAGRAM friends? A S YOU WILL SEE, THIS ISSUE IS PACKED FULL WITH ADVICE ON HOW TO GET YOUR SOCIAL MEDIA UP AND RUNNING, MAKING IT INTERES TING AND SUCCESSFUL! BUT A S WELL A S GIVING YOU ADVICE, WE WANT TO HELP BY SHARING YOUR WORK. WITH OVER 14,000 FOLLOWERS OF OUR OWN, OUR INS TAGR AM IS A GREAT OPPORTUNIT Y FOR US TO SHARE YOUR WORK AMONGS T YOUR PEERS AND POTENTIAL CUS TOMERS.

MAKE US NOTICE YOU! So, you’ve created some beautiful nail art or hair or you’ve got an extremely happy facial customer sitting in your spa – why not take their picture? (Of course, you should always ask if they’re happy to be photographed!) Once you’re happy with the image and ready to share to your own page, be sure to: Tag us in the picture @capitalhair Use the hashtag #capitalhair The easier you make it for us to find you, the more chance you have of your hard work being shared with thousands. So, what are you waiting for? Get snapping!

C A PI TA L SOCI A L

YOU CAN ALSO FIND US…

ON TWITTER @capitalhair

ON FACEBOOK facebook.com/capitalhairandbeauty

Get your clients Addicted to Blond Discover 4 on-trend colours and smart care with integrated Hair-Bond Technology for: – Flawless customised results every time – Healthier & stronger hair – The latest street-style inspired looks and services

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indola.com

ON PINTEREST pinterest.co.uk/capitalhair

N EW A LER S T!

We’ve g store i ot a fab new n Bel tuned fast – stay for mo news! re /7


THE N°11 SALON BRAND FOR THICKER, FULLER HAIR2

EMBRACE A FULLER LIFE WITH THE MOST COMPLETE AND EFFECTIVE SOLUTION FOR THICKER, FULLER HAIR.

TOOLS of the TRADE CAPITAL HAIR & BEAUT Y GOES ALL OUT TO BRING YOU THE L ATEST AND GREATEST PRODUC TS TO BOOST YOUR BUSINESS

LIMITLESS

NEW FROM WAHL

Wahl has done it again with its new Cordless Detailer! The unique adjustable taper lever enables trimming, blending and tapering of the hairline, while the extra wide T-shaped blades produce faster cutting results than standard trimmer blades. The blades adjust to zero-overlap for super close trimming, outlines and accurate detail work. With Lithium Ion technology that provides 60 minutes run time from a 60-minute charge, and the freedom of cordless operation, this will make a great addition to your barbering kit. £84.99

A FIRST FROM BEAUTY PRO

We’re big fans of Beauty Pro’s amazing array of face masks, so we were beyond excited to find out that the brand has now launched Beauty Pro Hair Therapy Mask. The brand’s first foray into the hair market, this deep conditioning sheet mask is enriched with Argan Oil and Jojoba Seed Oil to revitalise dry, frizzy and damaged hair. Once applied to the head, the hair sheet mask keeps heat locked in to help the nourishing ingredients penetrate all the way through. Hair feels instantly silkier after just 15 minutes. £4.45

NEW

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1

globally selling

2

value data Kline & Company

BYE TO BRASS

Our customers are huge fans of Fanola’s No Yellow Shampoo, and now they’ve given us No Orange Shampoo, perfect for clients with darker hair who want to get rid of unsightly tones. Designed for those with coloured hair, No Orange uses blue pigments to neutralise copper/red reflections whilst adding shine and hydration and keeping hair soft. 350ml £5.95; 1000ml £7.95

C A PI TA L E SSE N T I A L S

Make any hairstyle – including updos – a total breeze with the new Scrun. Uniquely designed to create, shape and hold up any style, the Scrun aims to make the latest looks easy to create, without having to resort to more traditional tools such as donuts and sponges. With a built-in hair band, the Scrun can be shaped and moulded to create a multitude of looks, even on shorter hairstyles! Available in Classic Blonde, Classic Brown and Classic Black. £6.50

EXCLUSIVE TO CAPITAL HAIR & BEAUTY!

The Looks Lamp 36W is perfect for mobile nail technicians. It’s easy to use, lightweight and durable – plus it’s packed with a powerful 36W lamp equipped with hand sensor activation, to help you create gorgeous, long-lasting gel manicures. £39.95

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<

TRAVIS BANDIERA

We’ve got two very different styles for you to play with in this issue. First up, this super strong yet flippy cut from Travis Bandiera, co-owner of Royals Hair.

Schwarzkopf BLONDME Blonde Toning, Ice or Blue Steel, 60ml £8.05 / €9.35

@travisbandiera / @royalshair

When creating this look I wanted it to be a modern take on a classic shape; the entire Maverick collection (which this look is taken from) is about breaking out of the mould and having an edge.

< Denman Head-Hugging Hot Curl Brush £6.90 / €8.65

<

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GET the LOOK

Schwarzkopf Silhouette Flexible Hold Hairspray 750ml £4.80 / €6.00

<

Once I had decided on the placement of my colour I needed to decide how and where I wanted to start with the haircut. Using the model’s features, I created sharp and hard lines, using only my comb and a mini clipper: this gave me optimum control while still keeping the structure of the hair. I used hairspray on the surface of the hair before I went in with my clipper, as it gave me control while keeping the hair in place during the process.

Wahl Sterling 2 Plus Trimmer Cordless £62.99 / €78.99

C A PI TA L INSPIR AT I ON

C A PI TA L INSPIR AT I ON

When it came to the colour, I went in to pre-lightened sections and used a panelling technique framing the fringe and the underneath of the hair. I also chose to alternate three different grey pastel toners throughout the hair, to give it a multi-dimensional finish, even with the hair being styled quite smooth.

When finishing the hair, I used a comb and Denman brush in the root area as I wanted zero elevation through the fringe and root area to give the illusion that it was almost hugging the head. While finishing the mid-lengths and ends of the hair with a flexible hairspray, I used the tips of my fingers to create a fan-like shape, complementing the haircut and showing off the panelling techniques in the colour.

< Starflite Pin Tail Comb Grey £2.10 / €2.65 /11


<

Our second get the look comes courtesy of Robert Eaton – who’s also sharing a busy week with us over on page 14. We’re obsessed with this colour work – here’s how to recreate it!

Goldwell Colorance Tube 60ml £6.40

@robertjeaton

<

Goldwell Oxycur Platin Dust Free Bleach £9.95 / €11.27

C A PI TA L INSPIR AT I ON

C A PI TA L INSPIR AT I ON

This look is all about focusing on blending the colour seamlessly throughout the lengths of the hair. Work on giving the roots the most intensity before subtly shifting into the lighter, warm tones on the ends. First, apply through the roots a full head application of 6% lightener, developed for 20 minutes. Check every five minutes until a pale blonde shade is achieved. Next, apply a full head application of 3% lightener to the lengths and ends of the hair. Let it develop until a clean lift is achieved from root to tip.

<

Goldwell Topchic Cream Developer 6% £5.25 / €11.60

< Diva Digital Tong 38mm £29.99 / €30.08 /12

RUSSELL EATON ART TEAM

<

ColorpHlex Reconstructive Hairspray £13.97

Finish with a global application of three colours; pink, orange and yellow. Blend the colours from the deeper pink at the roots, through to the lighter pink, then orange to a lighter apricot orange, through to yellow on the ends. Allow each colour to create a smudged, flowing blend. Use a dilutor to create various levels of intensity of the colours.

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A WEEK in

ROBERT’S ADVICE “Learn and take advice from everyone you can. You never stop learning as a hairdresser so absorb it all and put into practice what you learn. We are so lucky that we live in a world where trends and information are so accessible now, but my advice would still always be to go and watch hairdressers you respect and admire; you will learn new skills that will enhance your career and develop your hairdressing techniques.”

EATON IS ONE OF THOSE FAMILY NAMES THAT’S DESTINED TO GO DOWN IN HAIR HISTORY. NOT ONLY HAS THE SALON GROUP BEEN RUNNING FOR 40 YEARS, ITS WORK IS STILL AS RELEVANT, AS INDUSTRY AWARDS FOR THE YOUNGER EATON – ROBERT – HAVE CONFIRMED OVER AND OVER. HERE THE WELL A PROFESSIONALS MENTOR SHARES A BUSY WEEK AT RUSSELL EATON.

C A PI TA L C A RE E R S

C A PI TA L C A RE E R S

my SHOES

ABOUT ROBERT LOCATION: Russell Eaton Leeds and Barnsley INSTAGRAM: @robertjeaton YEARS IN THE BUSINESS: Robert has been in the industry for 20 years. The Russell Eaton brand has been going for 40 years.

TUESDAY MONDAY

My week starts off with a busy day out of the salon. I’m headed to London to spend the day with my fellow Wella Professional mentors, including Darren Ambrose and Akin Konizi, for a full day of filming video interviews and planning for TrendVision. Once we’ve wrapped up filming I dash across London to judge the L’Oréal Professionnel Colour Trophy Awards Photographic entries. After an exciting day I head back to Yorkshire ready for a week of salon commitments. /14

Today is a pretty typical day in the salon; I’m based in the Leeds salon where I’m Creative Director and run my own busy column. I love this time with my clients, creating beautiful bespoke hair for them – especially working with colour, which is a passion of mine. The afternoon is slightly different with appointments, as I use this time to focus on my Trichology services. Having this other area of expertise and focus adds a wonderful variety of of appointments to my day.

THURSDAY WEDNESDAY

Wednesday is when I’m frequently in the Barnsley salon. This salon holds a special place in my heart as it’s where my career started. I’ve developed a wonderful column of clients over the years, some who have been with me since the very beginning. This year is Russell Eaton’s 40th anniversary and I’m very proud to have clients who have been coming to the salon for the entire time we have been in business.

It’s another busy day at the Leeds salon. Thursdays are when myself and the team spend the morning focused on training. Depending on the week, training can be anything from sharing a new technique I’ve been working on, to running education with a Hot Tools Professional or even having Wella Professionals come in and run in-salon training on its latest products and launches.

SATURDAY FRIDAY

Most mornings I start the day with a conference call with my Dad, Russell Eaton, while I head to the salon. Fridays are always a good day to go over ideas and events that have happened throughout the week, and start planning for the following week. The day is full of appointments and general running of the salon.

I love my time spent in the Leeds salon – it’s the perfect time to be with the team. Saturdays are always busy days and no two Saturdays are ever the same. With two salons and around 45 staff there’s plenty to be working on: planning business, general management and catching up with the team.

SUNDAY

I’m currently training for a half marathon, so I make sure to fit in some running and fitness training in preparation for the main event. I’ve been running most mornings, but Sunday is when I get the most practice in. Sunday is my day off and I like to make sure I really make it a family day, spending time with them and switching off from work mode. /15


G CU ET ED T T H T G IN E E G

SUMMER

H E A D to T O E

E

R F O R PE P SU

S

S

IO

IG

H R L A TO N O M

H U

C A PI TA L T RE NDS

Q R R O T PE IP CL

UNSPLASH.COM

E The Super Motor Clipper from BaByliss PRO has a supercharged high-torque pivot motor for power and speed, Japanese steel blades for clean, precision cutting, and a sleek well balanced design for easy control; making it a match for all hair types and styles.

FROM NOURISHED HAIR AND PAMPERED FACES TO MANICURED TOES AND FUZZ-FREE, TANNED LEGS, HEREâ&#x20AC;&#x2122;S OUR NEED-TO-KNOW ROUND-UP OF HOW TO GET YOUR CLIENTS SUMMER-READY. /16

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UNSPLASH.COM

H A IR PREP

“For clients planning a holiday somewhere hot, you should prep their hair in advance. Encourage them to go for an all-over glossing and a deep moisturising treatment before they head off, and while they’re away, make sure they have the right products to protect their hair from colour fade. Tell them to wear a hat and to use a leave-in conditioner with a buillt-in SPF, such as Revlon Professional Equave. If they’re going to be swimming in the sea or in a pool, tell them to rinse their hair afterwards and to not let it dry in the sun!

NA ILING IT “Summer will be all about nudes and soft pink shades with some minimalist designs. Chrome-like finishes will stay on-trend for most of the year too. We’ll also see more neon shades, teamed with animal print or geometrical designs. Shape-wise, we’ll be sticking with a short squoval or a medium almond.” Julie-Anne Larivière, nail design expert

Upon their return, make sure they’re booked in for a trim and another glossing and deep repair treatment. Blonde clients might need toning down if they’ve brightened too much, while brunettes and redheads will need a glossing all-over to refresh any faded ends and to even out any sun-lightened areas.” Ceri Cushen, Metropolis Hairdressing

RUSH ART TEAM

UNSPLASH.COM

“For summer we’re going to see lots of pastel brights like pink, green, blue and purple, with minimalist nail art. Stripes and block shapes on the nails using contrasting colours will make this minimalist style pop. At London Fashion week SS18 I created some designs using a nude base with a slanted French manicure variation in a triangular shape with a pop of colour.” Karen-Louise - session and celebrity nail artist

“For clients with unruly thick, frizzy hair or difficult curls, I recommend an intense control smoothing serum, which creates a serious shine and also smooths and moisturises, making it perfect for hair that’s exposed to the harsh rays of the sun. You only need to use a small quantity, adding it to the hair before blowdrying and again once you’ve finished.” Steve Rowbottom, Westrow

“Crazy Color’s Rainbow Care Conditioner is a must-have for brightly coloured hair over the summer. This product is brilliant, so I recommend that clients take it with them on their hols. It helps to maintain the strength, shine and suppleness of bleached and coloured hair, and with nourishing proteins, seed oil and brazil nut oil this delicious deep conditioner is a must!” Chris Williams, International Colour Director RUSH Hair

Learn more by booking onto our Microblading Course at capitalhairandbeauty.co.uk/training

A BOU T FACE

“Summer is a time when clients can struggle to balance their skin, due to the sun and humidity, so facials are a great way to help them feel comfortable in their skin, especially at a time when they’re likely to be wearing less makeup. Each clients’ skin is different and facials should be tailored towards them and their skin type. We offer a fantastic range of facials that are popular due to their unique combination of active ingredients that protect and nourish the skin. The clinicallytested formulations are packed with powerful antioxidants and active vitamins which help to improve the appearance of lines, sun damage, problem skin, uneven skin tone and dryness.” Vivienne Curran, Senior Beauty Therapist at KAM UNSPLASH.COM

C A PI TA L T RE NDS “Lots of clients tend to have their hair coloured and cut just before jetting off so I always recommend that they come in at least one week prior to their trip, to allow time for the colour to settle and avoid over-exposing fresh colour. It’s also important to make sure hair is in peak condition with regular conditioning treatments both in the salon and at home ,around two months prior to their holiday, to really make sure hair is healthy and hydrated.” Dean Jones, Dean Jones Hairdressing

“For clients going away during summer, I always recommend them to book in for their haircut once they have returned. Hair can become dry due to the sun, so it’s best to get those dry, dead ends cut off, to give their hair a ‘fresh start’. As regular use of heated styling tools can cause hair colour to fade, I always suggest that clients try to avoid using them, but if they have to, they must use a heat protection spray. Wind, sun, salt and chlorine can make hair colour fade fast too, so I always suggest that clients don’t change their hair colour too drastically during summer, sticking to more easy-to-maintain shades instead. If a client does want to change their hair dramatically, be sure to recommend that they use colour-saving shampoos and conditioners to help colour last longer.” Karen Brown, Hair by JFK

“Microblading is becoming more and more of a go-to service with clients and come the summer months, it gets even more popular, as clients don’t want to worry about how their makeup looks while they’re by the pool or beach. Microblading is a fantastic alternative to HD Brows, as it’s a more long-lasting, semi-permanent treatment. It’s also water and smudge-proof, which is a great option for clients taking long summer holidays and those who are regular swimmers.” Leah Durrant, Leah Durrant Hair Salon & Beauty Re:Treat

C A PI TA L T RE NDS

“Coloured hair is really vulnerable and prone to damage on holiday, so it’s crucial to let clients know to use an SPF before heading out into the sun and to re-apply after swimming and regularly throughout the day.” Ross Charles, Ross Charles Hairdressing

“One of the first things clients complain of in summer is that their hair becomes dull at best – dry and brittle at worst. Ensuring the hair is hydrated is key to keeping it shiny and retaining essential moisture, which is often stripped by higher temperatures and exposure to stronger UV rays. For hair that’s already dry, using a rich, hydrating hair mask is essential. It will drench dry hair with moisture and prevent it from becoming brittle. Clients shouldn’t wait until they’re headed off on holiday either – instead, encourage them to start a weekly hydrating routine ahead of time.” Tom O’Brien, Director, Baroque

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BROW LOV E

Learn more by booking onto our Beginners Facial Course at capitalhairandbeauty.co.uk/training

“For summer, soft watercolour shades including light pretty pinks, peppermints and lavenders will be on-trend. Pinks in particular will be really popular, from soft pinks to bubble-gum pinks and cloudy pinks. These shades are very feminine and quite low-key, as you can still see some of the nail through the polish. Nail art and abstract/graphic designs will also become more popular, with clients looking to add flowers, lines and crystals onto their nails. Metallic shades of gold, rose gold and metallic purple are also going to be a huge hit!” Kerry Thornhill, Leah Durrant Beauty Re:Treat "For Summer 2018, think bright colours like oranges, reds and pinks that really stand out and look gorgeous whether worn shiny or matte. Nudes are also extremely popular this season, as they give a clean, pretty finish to nails and are great for those who want their nails to match every outfit. Glitter, chrome and metallics like rose gold and silver also remain popular this season and are perfect for amping up any outfit!" Alex Macdonald, Mathew Watt Hair & Nail Bar Learn more by booking onto our Nail Technician or Gellux Nail Course at capitalhairandbeauty.co.uk/training /19


WA X OFF

TA N N I NG TREN DS

We love the sunshine and us Brits will grab any chance to soak it up, but UV and waxing do not mix. Clients must avoid any exposure to direct sunlight after a waxing service for 24 hours and should wear loose clothing to cover waxed areas, and a hat to protect facial waxing. Also, clients should be aware not to expose areas of skin that are due to be waxed to the sun, as sunburnt skin cannot be waxed! Warm sticky salons can cause some waxes to change in consistency and be harder to use so make sure you choose a high-quality wax that has a fast-drying time, to allow you to work quickly. Salon System Just Wax has many high-performance options that will enable you to work in all conditions with excellent results.

Summer often calls for fake tan, but it’s vital to advise your clients to avoid waxing after it’s been applied, as waxing will simply remove the top layer of dead skin cells where the fake tan sits, and their skin will end up patchy. Also, no fake tan for 24 hours after waxing.

so

Exfoliation will help with dry skin and ingrown hairs, so customers should exfoliate a few days prior to the waxing service but also regularly after the skin has settled down after waxing. It’s a good idea to put together some retail packages that clients can take away to ensure correct homecare. It’s not just women who seek smooth, hair-free, silky skin, the growing trend for male waxing, AKA ‘manscaping’, is taking the industry by storm. Look for fast-drying, strong gripping and flexible waxes that perform well in any condition that will allow you to work quickly and effectively.

Learn more by booking onto our Beginners Intimate Waxing Course at capitalhairandbeauty.co.uk/training /20

KARINE JACKSON FOR CURLFORMERS

Clients' skin will perspire and can become clammy on hot summer days, always clean the area well with a good cooling Pre-Wax Lotion and keep your treatment room cool.

“As I get to spray over 200 women a month it gives me the opportunity to assess the mood of tanning. My consultation process allows me to find the answers to the perfect and current tan people are after. Ultimately, a spray tan and self-tanning at home always come down to the occasion that they’re for. For instance, clients venturing to warmer climates will most likely want a colour that allows them to blend in with the beach crowd, so perhaps a tan that’s darker than normal will be the perfect solution. However, the current trend is for a light, warm glow for the face – gone are the days of that overscorched self-tanned face!

GRACE DALGLEISH AT BROOKS & BROOKS

LISA STONE, WAXING SPECIALIST AND EDUCATOR, GIVES HER TOP TIPS FOR SUMMER WAXING.

ALL IMAGERY VIA JUST WAX

“Some of the key makeup trends of last year included glossy and metallic shimmers and they have moved into tanning too, with clients wanting a gorgeous sheen all over their skin. Clients are moving away from that ‘cakey’, dark-looking tan and are now after a golden, sunkissed shade that looks more natural. For this look, clients might opt for a spray tan and request a light-medium shade, or if they’re looking to tan at home, they’re likely to opt for a gradual tan, which gives more of a natural, glowy finish, compared to an instant tan which goes on quite dark.” Leah Durrant, Leah Durrant Hair Salon & Beauty Re:Treat

C A PI TA L T RE NDS

C A PI TA L T RE NDS

“Waxing isn’t for everyone, but for women who are sick of shaving or who want to feel smooth and sleek, it’s a great option for the summer months. We offer clients a variety of treatments for long-lasting hair removal, including Intense Pulse Light, a permanent hair removal solution, or waxing for a temporary option.” Vivienne Curran, KAM Hair and Body Spa

"We all tan differently in the sun so often I advise clients to find a self-tanner that suits their colouring. Hair colour should also be taken into consideration, for example, those with ash blonde hair could try working a self-tanner into their existing moisturiser. Just make sure your client knows to blend the product delicately into the hair line with moisturiser and to protect their brows with a barrier. "Of course, legs are the area, no matter what your clients’ skin tone, where they can be more daring with colour. Remember to use less tanning product on moisturised ankles and feet, and for a dewy and sleek finish use a coconut or almond oil, which will also lock in the hydration and allow a longer and more even fade.” Tanning expert James Harknett Learn more by booking onto the Sienna X Tanning course at capitalhairandbeauty.co.uk/training /21


sustainable salon

HOW TO BUILD A

C A PI TA L ISSU E S /22

ACCORDING TO THE UNITED NATIONS, BY THE YEAR 2100 THERE WILL BE MORE THAN 10 BILLION PEOPLE LIVING ON EARTH. THE RISE IN POPULATION MEANS THERE WILL BE MORE DEMANDS ON ENERGY AND SUPPLIES. WHILE IT MIGHT SEEM FAR AWAY FOR YOU, THIS IS THE WORLD THAT YOUR CHILDREN AND THEIR CHILDREN WILL INHERIT, SO WHAT CAN YOU DO TO HELP? THE BEAUT Y INDUSTRY – AND HAIR SALONS IN PARTICULAR, DUE TO THE CHEMICALS USED – COULD PLAY A HUGE PART IN REVERSING THE DAMAGE THAT PLASTICS AND OTHER WASTE PRODUCTS HAVE DONE TO THE ENVIRONMENT. WE SPOKE TO THREE SALONS TO FIND OUT WHAT THEY’RE DOING TO MAKE THEIR BUSINESS MORE SUSTAINABLE AND RESPONSIBLE. FIRST UP, WE CAUGHT UP WITH LONDONBASED SALON OWNER KARINE JACKSON, WHO CREDITS HER LONGTERM COMMITMENT TO SUSTAINABILITY TO HER CHILDHOOD IN AUSTRALIA. THAT COMMITMENT HAS LED TO KARINE’S SALON BECOMING LONDON’S FIRST CERTIFIED SUSTAINABLE SALON. YOUR SALON HAS ALWAYS BEEN KNOWN FOR ITS USE OF ORGANIC COLOUR PRODUCTS, BUT WHAT MADE YOU FULLY FOCUS ON GOING SUSTAINABLE? KARINE: Growing up in Australia in the eighties, we went through a water drought – an 11-year drought. So as a kid, we had to recycle everything. We just didn’t have the resources. They’ve probably had worse droughts since, but they now have the resources. I remember when I first came to the UK, 27 years ago, and recycling was non-existent. I couldn’t believe it! In Australia we would have a waste bin, a garden waste bin, a recycling bin, so it was drummed into me. Today, water wastage really bugs me. I really try and explain to my team, so that they don’t just think we’re trying to save money! I try to educate them on the fact that, the more water we use, the more space we have to create to store it, which means displacing wild life, removing forests, so these reservoirs get bigger and bigger. If my team understands why we’re doing something, they’re far more likely to get on board. This message is not new to my team; I’ve been saying it for years. WHAT ARE THE MAIN FORMS OF WASTE THAT THE AVERAGE SALON PRODUCES? KARINE: Colour! Cotton wool, things like that – they all get mixed together and can create a kind of fur ball. We did an experiment a while back to

see how much colour we wasted. We made sure the team could see and we’ve all since made a lot more effort, and many of the staff end up taking this way of thinking home. WHAT’S THE BIGGEST CHALLENGE YOU’VE FACED? KARINE: My local council of Westminster! It’s just not good at recycling. Other areas like Hackney are so good – you can recycle anything – but here, if you put one thing in the wrong bag, they just won’t take it away. WHAT OTHER TWEAKS CAN SALONS MAKE TO SAVE RESOURCES? KARINE: Use eco towels to clean up after you’ve used them on clients rather than chucking them straight in the bin. Honestly, switching to Easydry Towels has halved our water and electricity bills. Using these towels also frees up time, as no-one needs to fill up the washers and dryers. These towels also make great additions to your compost heap as they break down over time. Turn the electricity off, use LED lightbulbs. Don’t keep the lights on overnight. Our new thing is focusing on plastic – it’s everywhere. We’re slowly trying to change. We won’t be doing water bottles anymore; instead we’ll supply filtered water alongside glasses that can be used over and over. If clients want sparkling water, we’ll offer it in cans over plastic. WHAT ADVICE WOULD YOU GIVE TO THE MANUFACTURERS OF HAIR AND BEAUTY PRODUCTS? KARINE: Stop using so much packaging! I saw a hairdryer the other day, packaged in so much plastic; it really wasn’t necessary. The message needs to come from the product companies – they need to step up. *If you want to know more about Sustainable Salon Certification, visit ecohairandbeauty.com

USED BY PROFESSIONALS SINCE 1919

THE MID FADE POMPADOUR WITH MICHAEL DAMIANO CREATED USING THE CORDLESS SENIOR, CORDLESS DETAILER & FINALE

facebook: wahlprofessionaluk instagram: wahlprouk Stylist: Michael Damiano Model: Robert Dawe (@lifeofremedy)

step 1

step 4 Put in first guideline with the Wahl Cordless Detailer, following the natural curve of the head. Create a second guide line with the Wahl Cordless Senior grade 1 up to the temple peak, bringing it low at the back beneath the occipital bone.

step 2

Use the taper arm of the Wahl Cordless Detailer to blend away between the 0 and 0.5, switching between open and close.

step 5 Finish the edges of the haircut with the Wahl Finale using paintbrush motions, ensuring a smooth blend. If lines persist to show, try using the finale with the grain to get a softer finish over those hard to blend areas.

Use the 1.5 grade of the Wahl Cordless Senior and erase the top line by using a rubbing technique with the blade flush to the scalp.

step 3

step 6 Use the 0.5 grade of the Wahl Cordless Senior to erase the bottom line, opening and closing the taper arm. Work on this line only all the way round.

Taper the sides and top of the haircut to desired shape with clipper over comb, then blow dry and style as required.

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C A PI TA L ISSU E S

NEXT, PERRY PATRASZEWSKI, DIRECTOR AT BLUE TIT LONDON SHARES HIS ECO SALON TIPS. At Blue Tit, we currently have eight sustainable salons across East and South London and strive to ensure that we do everything in our power to comply with our eco ethos throughout the company as a whole. When it comes to building our salons we make sure that the materials we use are recycled, so it really is from the ground up that we strive to care about the environment. For example, our Brixton salon features up-cycled workstations, made from heavy industrial metal. When redesigning your salon interior or adding additional design features to your salon, look at ways you can recycle old materials, look for second-hand furniture, and work closely with furniture providers, interior designers and architects who have previous experience in using reclaimed materials and up-cycling.

The theme of recycling runs throughout all of Blue Tit’s salons.

It’s also important to make the most of any natural light in your salon. This can substantially reduce your electricity bill. If you’re redesigning a salon try to find ways of incorporating more natural light. In our Brixton salon, one of the design features is a huge skylight above the shampoo area. It’s calming for the clients, looking up at the blue sky as they have their hair washed, and the natural light comes in and floods the salon. At night, it doubles up as an effective light feature, reflecting outside lights back in to the salon. The natural light is also perfect for

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KARINE JACKSON

client colour, too. Be sure to keep windows clean, to thoroughly maximise the natural light and remember that lighter colours throughout the salon, as well as plenty of mirrors, will also help to make the most of any existing natural light within the salon. Ensure your salon design is time-proof; buying items made to last is the simplest way

to cut down on waste and save the energy required to dispose of them. Disposal of items will of course, become inevitable at some point, so where possible, recycle everything used in the salon. Equip your salon with recycling bins. Keep separate bins for paper, plastics, glass, hair-colouring tubes and foils for meches. Separating rubbish can be confusing at first, but soon becomes a habit. > /25


> HOW

TO SAVE ON WATER AND ELECTRICITY It’s inevitable that you will require artificial lighting, so choose LED light-bulbs, instead of standard ones. LED lights reduce your electricity bill and your impact on the environment, too. It should also go without saying that you must turn off any lights when they aren’t in use and the same applies to heated appliances, too. When it comes to washing your towels and linens, wait until your washing machine is full before you run it. Wash everything in cold water. We use Eco-Ball Wash Balls as a washing powder alternative, which has cut costs on washing powder by 2,000 percent. The natural, no-chemical washing powder replacements are environmentally friendly, efficient and cost effective, and one ball lasts between four and six months.

“If we can make our clients beautiful, as well as the planet, then it’s an absolute win for us.” MARY ALAMINE, ROYALS HAIR

C A PI TA L ISSU E S

Karine Jackson, Covent Garden

Here are just some of the systems we have implemented in various areas of the salon:

WASTE REDUCTION • • • • •

Separate recycling bins Colour wastage is strictly monitored and discouraged Recycled aluminium foil is used in the salon Digital communication and usage is encouraged and promoted to decrease paper waste Increased salon partnerships with companies whose products are eco-friendly and do not test on animals, and elimination of partnerships where the products fail to meet our standard and objective Magazines are donated to medical centres

ROYALS HAIR, SYDNEY

AUSTRALIA IS OFTEN LIGHT YEARS AHEAD WHEN IT COMES TO TAKING CARE OF THE ENVIRONMENT; HERE CREATIVE DIRECTOR OF SYDNEY-BASED ROYALS HAIR, MARY ALAMINE, SHARES THEIR COMMITMENT TO SUSTAINABLE PRACTICES. Across the three Royals Hair salons we are committed to making an effective and efficient use of resources, as well as to encourage and educate our team. We have implemented policies, procedures and training programs with regard to sustainability and our goal is to maintain a sustainable business that doesn’t place unreasonable pressure on the environment.

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DISHEVELED NUDES BY

ENERGY EFFICIENCY

• Equipment and tools with high eco-ratings are used • Washing machines used on Eco Setting • Ecoheads Shower Heads. These are 100 percent

• • •

recyclable. The shower-head has an environmentally friendly design that doubles water pressure and all of our backwash basins have them installed When not in use, all power points are turned off and tools unplugged We use energy efficient hot water systems LED lightbulbs

DISHEVELED NUDES BY

s ne o T e d Nu

REinvente d

IGORA #RoyalTakeOver – Disheveled Nudes by Matt Clements & Jorge Cáncer – A soft yet edgy take on Nude Tones – 6 subtle and disruptive shades from powdery blondes & pastels to darker, shadowy tones

www.schwarzkopfpro.com

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GLIT TER-ART Y

CRAZY! FESTIVAL SEASON IS THE PERFEC T TIME FOR US TO LET OUR HAIR DOWN AND PL AY – OR R ATHER, BR AID OUR HAIR, COLOUR OUR HAIR, PUT GLIT TER IN IT; THERE REALLY ARE NO LIMITS. NO DOUBT PLENT Y OF YOUR CLIENTS WILL BE HAPPY TO TRY SOMETHING A LIT TLE OUT OF THEIR ‘NORM’ SO READ ON TO SEE WHAT OUR INDUSTRY FAVES HAVE TO SAY ABOUT FESTIVAL SUMMER ST YLE.

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Part hair centrally and pull back into a low ponytail at the nape of the neck. Begin to wrap the length of the hair around the hairband until a bun forms and pin in place with grips. Don’t aim for perfection with this style: this is cool-girl hair at its easiest. Finish by drizzling a little hair oil along the parting before sprinkling with glitter.” Lidia Patrizia, Stylist, Blue Tit Brixton

SPACED OUT

“A huge trend for clients coming into festival season is space buns. This hairstyle is great for clients who love quirkier, more edgy looks and also want to keep their hair off their face for the event. To create this look, start by using a comb to create a middle parting. Then separate the hair into two ponytails at each side of the head and, taking one ponytail at a time, twist the hair, rolling it up into a bun before securing with a hair tie. Once you’ve done this on each side, complete the look with a finishing spray, serum or oil to get rid of any flyaways and keep the hair looking neat and tidy. I always recommend clients take a serum or oil with them when attending a festival too, as they help styles last longer. Clients can sleep with their style still in place and simply wake up in the morning and apply some product to revive the look. “ Karen Thomson, KAM Hair and Body Spa KAM HAIR AND BODY SPA

Let's go

RUSH ART TEAM

C A PI TA L T RE NDS

BLUE TIT

“When it comes to festival hair, the only real limitation is your imagination – anything goes. Glitter isn’t ideal for everyday life but a festival is the perfect time to indulge in some sparkle. Glitter buns really took off last summer, but we predict more of the same this year. Low-slung, messy buns are this year’s take on the messy topknot – super stylish in a nonchalant way and very practical for festivals as your clients won’t need a mirror, brush or steady hand!

BELLA SENORITA 8 NEW sizzling shades from the Gellux Summer collection. Available at Capital Hair & Beauty Now

www.salonsystem.com

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“Short, sleek, beautiful and feminine haircuts are perfect for festival season. They really lend themselves to a whole range of looks, whether it’s a more sleek look or an undone textured style, shorter hair can take your clients from field to dance floor in minutes.” Tazmyn Dubraskas, é SALON

ANTONY GRANT, JAMIE STEVENS

TELL ME ABOUT IT STUD — BLUE TIT

“After a few days at a festival, hair ends up pretty dirty and greasy, which makes braids a perfect option, thanks to their versatility. Braids are easy to create and work even better on hair that hasn’t been washed. Give braids a 2018 update by making them multicoloured. Add bright and bold streaks of colour – permanent, temporary or via extensions – for a truly standout look.” Chloe Herve, Blue Tit Clapton

GHD AT MISSONI

R AINBOW WARRIOR

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SHORT, SHORT, SHORT!

TM & ©2018 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.©2018 OPI PRODUCTS INC. • CALL 01923 20040 210 OR VISIT OPIUK.COM.

BLUE TIT

C A PI TA L T RE NDS

“Bohemian waves are a great look for clients who want on-trend festival hair. This look is very natural and relaxed, with just a little volume and a soft cascading wave – it’s great for festivals as it’s effortlessly chic and looks great with a fedora hat! To get the look, start by spraying the hair with a heat-activated texturiser for added hold. Then, using curling irons, create the waves, starting a few inches away from the scalp to allow the wave to fall more naturally, and leaving an inch or so at the ends straight, to elongate the shape and make it feel more bohemian than glamorous. Work in similar sized sections, allowing the hair to twist naturally as you go around the head and spray each section with heat-activated texturiser as you go. Once finished, it’s important to run your fingers through the hair to break up and relax the curls. Finally, finish with a spritz of hairspray to hold the waves in place all day long.” Neil Barton, Goldwell Ambassador

GHD AT MISSONI

INDOLA

BOHEMIAN RHAPSODY

one of 12 new shades available in GelColor, Infinite Shine, and Nail Lacquer opiuk.com • #OPIGREASE /31


ALL IMAGERY TIGI

The Festival Braid

TIGI TEA M FESTI VA L FAV ES

The TIGI team talks us through their top 2 festival looks – the braid and the free wave. Braids are the ultimate festival look, but we’re not talking boring braids, we’ve created a braid with attitude. Clients headed to a summer event will love our Festival Braid. HOW TO Run one pump of After Party through dry hair to smooth and remove flyaways. Section the hair from the front of the hairline, near the temple, in a curving C section, ending at the nape on both sides of the head. You now have three sections. Create a three-strand plait in each section, using a little After Party to control frizz and add shine. Hide the bottom of the middle strand by pinning it into the nape. Backcomb the ends of the other two plaits to give the look some attitude!

C A PI TA L T RE NDS

The Free Wave

NOT YOUR

c i s a b

BEACH

Here’s another TIGI festival fave, the double bun!

Sun, sea, sand and hot city nights can cause hair havoc! Our other fave look is all about awesome waves. The Free Wave lets hair hang loose and will definitely appeal to your clients who’ve been hiding their inner-bohemian. HOW TO Prime hair with Bed Head Ego Boost Split End Mender, to give it some extra conditioning power. Then liberally spray Superstar Queen for a Day throughout the hair from roots to ends, to add volume. Rough dry to remove excess moisture and comb through to detangle. Next, use a medium round brush and section by section, blowdry the hair smooth, twisting each section to create movement. Once all of the hair is dry, take large sections and tong the hair loosely towards the face to create separation. Leave hair to cool, then spritz with Headrush from mid-lengths to ends. To finish, blast through with the hairdryer to give a loose finish. /32

Bed Head’s TOTALLY BEACHIN’ range doesn’t just protect you from sea,sand and extra strong rays, it also fights city frizz and lank locks. In fact it will get you out of any tangle. So get your salon and clients ready and have a Totally Beachin’ summer!

tigi.com

/bedheadbytigi

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QS

UEEN

ALON SOCIAL

SOCIAL MEDIA IS OFTEN SEEN AS THE DOMAIN OF THE YOUNG, BUT IN 2018, IT’S CLEAR THAT ANYONE WHO IS REMOTELY BUSINESS-MINDED MUST GET ON BOARD. SOPHIA HILTON AND HER SALON, NOT ANOTHER SALON, HAS BECOME INTERNATIONALLY RENOWNED, WITH SOCIAL MEDIA PLAYING A MAJOR ROLE IN THAT EXPOSURE. HERE SOPHIA BREAKS DOWN WHAT YOU REALLY NEED TO KNOW, IN ORDER TO SURVIVE IN THE DIGITAL JUNGLE. BREAK IT DOWN FOR US: WHY SHOULD ANY SALON BE ON SOME SORT OF SOCIAL MEDIA PLATFORM IN 2018? SOPHIA: Because it's free advertising. I've never had to pay for anything and it's given me a constant flow of new clients.

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ANNE VECK

HOW MUCH TIME SHOULD A SALON SPEND ON THEIR SOCIAL MEDIA EACH WEEK? SOPHIA: At least an hour a day. And don't just hand it over to an assistant! Just because its more their era than yours does not mean they are the right person to do it. They might understand hashtags but they don't understand branding, advertising and your company like you do. There is no excuse. Sit and learn it every night for as long as it takes. IF A SALON HAS TIME TO DEDICATE TO JUST ONE FORM OF SOCIAL, WHICH PLATFORM WOULD YOU SUGGEST AND WHY? SOPHIA: It depends on the age of the client base. For a younger audience you’re best to stick with Instagram; for older it's all about Facebook.

C A PI TA L SOCI A L

C A PI TA L SOCI A L

OF

@NOTANOTHERSALON

ROBERT KIRBY

THE

DID YOU HAVE A FOLLOWERS GOAL FOR NOT ANOTHER'S INSTAGRAM ACCOUNT? SOPHIA: Not really. I'd quite like to be the most followed in the UK and not the second. We became the most followed salon without a consumer product line after only six months. I'm really proud of that. WHAT DO YOU PUT NOT ANOTHER'S MASSIVE INSTAGRAM FOLLOWING DOWN TO? Constantly focusing on it. We tend to succeed at life in things that we put the most effort into. I always put my time into it. Truth is, I don't really like social media, but it's a business tool, and I love business. I’ve studied it so hard, for so long I’ve now launched a course solely on social media happening on July 2nd. It's a whole day of education on how to turn your personal or salon page completely around. Check out www.notanotheracademy.com if you want more details. It’s going to be my biggest event of the year with over 200 people!

I' d rather get digital platforms like the 'INSIDER' to make a video on us that goes viral, than have an inch in Vogue.

''

WHY ISN’T THERE A TWITTER ACCOUNT FOR NOT ANOTHER? SOPHIA: I deleted us. There’s no point being on a platform if you are not going to put effort into it, and I wasn't. Twitter isn't a visual platform so it’s not best suited for hairdressers. IS IT TIME FOR SALONS TO START DIVIDING THEIR ANNUAL PR BUDGET (IF THEY HAVE ONE) TO ACCOMMODATE SPEND ON SOCIAL PROMOTION? SOPHIA: No, you don't need money, you just need time. IS SOCIAL MEDIA/SOCIAL PR MORE VALUABLE TO YOU THAN BEING SEEN IN PRINT? SOPHIA: Absolutely, I'd rather get digital platforms like the 'INSIDER' to make a video on us that goes viral, than have an inch in Vogue.

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NEED TO

sociable

JASON HALL HAIRDRESSING

BE MORE

YOU CA N’ T DO IT A LL

Don’t think that you have to be present on every platform. If you feel your brand sits best on Facebook, and that’s where your audience is, then there’s no need to be on Twitter, Instagram and Pinterest too. If you have the content and resources to have a presence on all platforms then great, but it doesn’t have to be all or nothing. Trevor Sorbie

@TREVORSORBIESALON However, to be more targeted, consider investing some time and money into paid social campaigns. These will allow you to 'boost' content so that it reaches your specified audience. For example, you can choose for your post to be seen by people within a certain radius of your salon, of a certain gender and age, or with specific interests. This targeted marketing is fantastic to help you reach an active audience, who you can then convert into clients. Trevor Sorbie

INSTAGR AM IS A HAIRDRESSERS’ DREAM

Social media – Instagram in particular – is a medium that could have been designed for hairdressers; it’s all about the visuals and sharing creativity, and that’s what you’re doing in the salon all day, every day. It’s also one of the few existing ways of providing marketing for free; you can present your business precisely as you want it to be seen, with full creative control, to a global audience obsessed with beauty and finding new names to get excited about. What could be better? For example, if you want to make a name for yourself as a salon that specialises in colour correction, you can post makeovers on your feed, videos on your Instagram Stories and inspiring quotes about transformation. You might still be doing regular cuts and blowdries in the salon, but you can promote yourself however you wish online and build a reputation accordingly. At Indola, we consider ourselves colour experts who are inspired by streetstyle. As such, we post lots of professional colour,

With nearly 15,000 Twitter followers, over 5,000 Facebook fans and almost 2,000 Instagram followers, at Westrow, our social media strategy ensures that we can keep our audience engaged, whether that’s through photos or snippets of advice. Colourists should therefore use the fast, immediate nature of social media to their advantage to provide their clients with up-to-the-minute information. Our social media team is also sent backstage images and details from our Senior Colourists attending key industry events, such as the L’Oréal Colour Trophy, so they can take control of the delivery of information and provide this to our clients, and the people who follow us, as ‘exclusive news’. With clients receiving on-trend, hot off the press colour images online, they feel confident to ask for the colour in-salon, knowing the colourist is an expert in their field and knows the latest trends and colour techniques. We also make sure to use pictures in almost every post, as visuals always reach the best engagement. We also try to keep the words used to a minimum as it can put off viewers. Steve Rowbottom, Director, Westrow

@WESTROWHAIR

C A PI TA L SOCI A L

TREVOR SORBIE

Having an active and interesting social media presence will help to build brand awareness, which in turn can help to generate business.

C A PI TA L SOCI A L

interspersed with real, inspirational, street-style snaps. This builds our brand profile exactly as we want it to be seen, allowing us to showcase and shout about the work of our professional salon network – plus it means that we always have something to post. Nick Biggane, Trade Sector Marketing Manager at Indola

HOW TO USE SOCI A L MEDI A TO BU ILD YOU R COLOU R BUSINESS

SPECUL ATE TO ACCUMUL ATE

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MEDUSA HAIR

WHY YOU

FREE ADVERTISING?

With social media I think we would all like it to directly be bringing in thousands of pounds a month, as it feels like it takes so much energy and creativity! Realistically, we know that it’s actually a great way to advertise our brand to prospective guests, as well as remind our current loyal following why they choose to spend their money with us. We work in an amazing industry that’s perfect for sharing via social media – we can show off everything we do, which is 99 percent visual, to thousands of people for no essential cost. What we do have to do is make it interesting. We rebranded our social media 12 months ago and it has gone from strength to strength; we’re known for what we are really good at and getting the stylists involved means that new guests are calling to book in with a particular stylist who they already feel they know, and trust. Social media isn’t guaranteed to start making you money directly, but putting your brand at the fingertips of potential customers every day will. Kain Lawrence, Q Hair and Beauty

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UNSPLASH.COM

HERE ARE SOME OF OUR OTHER MICROBLADING COURSE TRAINEES’ THOUGHTS… Amazing!

I did my course with Jan in Wolverhampton. I had an amazing time learning in the two-day course. It was very informative, with Jan being motivating and encouraging at all times. I would 100 percent recommend this course. She's still there to keep in check with me regarding my case studies. An amazing course overall! Sadiqa INCOME – AND SELF-BELIEF – INCREASED Really enjoyed doing this course at Capital’s Croydon store. Michele was very professional and has very good teaching skills that enabled me to understand, take in and remember the information given. Michele really helped to build my confidence and make me believe in myself. I have done many beauty courses and Michele is the most lovely and professional teacher I have had by far. This course has enabled me to increase my income dramatically and I really am glad I decided to do it, as I feel it's really changed our business intake. Karen

R E VO L U T I O N

First up, here’s a Q&A with Croydon-based Michelle Jeffrey Bailey. Michelle runs the Beauty Bay.1 beauty salon, and attended our Microblading course when it first launched, with zero prior knowledge. HAVE YOU HAD YOUR OWN BROWS MICROBLADED BEFORE? Yes. WHAT WERE THE MAIN THINGS YOU HOPED TO GAIN FROM THE CLASS? I really wanted to bring up a strong foundation of knowledge and understanding of what Microblading fully entails. DID THE CLASS MEET YOUR EXPECTATIONS? Yes, it was brilliant! WILL YOU BE ADDING MICROBLADING TO YOUR OWN SERVICE MENU? Yes, I’ve already gone ahead and done it.

WHAT WAS THE BEST THING ABOUT THE COURSE? The teacher, Michele Harding-Maher, and her amazing teaching skills. HOW ELSE HAS THE COURSE IMPACTED YOUR WORKING LIFE? I also now offer a free Microblading service once a month, for recovered cancer patients. This is only possible because of this course and I’m so glad that I can help people in this way. I am very happy to recommend this course to anyone else who is considering it.

For more information visit capitalhairandbeauty.co.uk/training

BRILLIANT I attended the first two days of the Microblading course at the Gillingham branch and Michele, the trainer, was really informative. I learnt more than I thought I would, and by the second day I managed to complete two sets of eyebrows, something I was really proud of. I would 100 percent recommend this course to anyone wanting to learn the skill – the fact that you get a kit included within the price is amazing. I can't wait to do more brows! Kaye

UNSPLASH.COM

C A PI TA L T R A INING

BROW L AST ISSUE WE INTRODUCED YOU TO OUR MICROBL ADING COURSE; THIS TIME AROUND, WE’RE SHARING OUR CUSTOMER FEEDBACK WITH YOU. READ ON TO FIND OUT WHY THIS MIGHT JUST BE THE COURSE FOR YOU AND YOUR BUSINESS.

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Wow what a fantastic couple of days I had training with Jan on the Microblading course. Highly professional at all times, I felt totally reassured from the start to the end of the course. Jan really knows the ins and outs of microblading and the aftercare is second to none: she’s on the end of the phone if needed anytime. Lovely person and great communication skills. Natalie

DURATION Three days (two days in-store training, and one Assessment Day). TIME 9.30am - 4.30pm ENTRY REQUIREMENTS This course is designed for beginners, however, students are required to have a beauty background, including eyebrow shaping, skin treatments or hairdressing and some A&P knowledge. Students must be 18+. EQUIPMENT NEEDED All materials will be provided for you. A kit is included in the price, containing a microblading tool, a range of pigments and a range of needles. WHAT YOU WILL NEED On Day 2 of the course, you will need to bring two models; on Day 3 (Assessment Day) you will be required to bring one model. WHAT YOU NEED TO KNOW Assessment Days run every month, so as soon as you have completed your course work, you can book in. DRESS CODE Please wear professional attire. COURSE COST £1,650 + VAT

C A PI TA L T R A INING

Wow!

WANT TO ADD MICROBLADING TO YOUR SALON SERVICES? HERE’S ALL YOU NEED TO KNOW ABOUT THE COURSE.

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M A K I NG A N

entrance

WHAT WAS YOUR AIM WHEN IT CAME TO THE LOOK OF THE SALON? We wanted the salon to feel luxurious and classical at the same time with the best quality furniture and fittings. DID YOU HAVE A CLEAR IDEA OF THE ACTUAL LOOK, COLOUR SCHEME, ETC? Yes, right from the beginning we knew that, being an Aveda salon, we wanted to incorporate some botanical prints via the wall coverings, all while maintaining the concept of a luxury salon. WHAT WAS THE BIGGEST CHALLENGE YOU FACED? One of the biggest issues was getting the furniture to the correct floors. We are situated in a listed building and as the only way to get from floor to floor is via a spiral staircase, we had to plan everything right from the beginning.

C A PI TA L IN T E R I OR S

Salon Ambience Natalie Chair

Salon Ambience Square chair with padded arms, Platinum Mirror with mirrored shelf and foot rest, Mirrored Glam Trolley

Salon Ambience Natalie Chair

HOW HELPFUL WAS THE CAPITAL TEAM? Capital helped us hugely, we showed the team the premises and they instantly understood the look and furniture that we wanted. Quite quickly over a breakfast meeting all our decisions were made.

C A PI TA L IN T E R I OR S

DID YOU HAVE A DEFINITE BUDGET IN MIND? We had a rough budget in mind and we did stay within that figure.

TOP TIP FOR SOMEONE WANTING TO REVAMP THEIR SALON? Decide on the look you want and then get Capital Hair & Beauty to guide you through the process.

REM Infiniti Nail Bar, Salon Ambience Gilera, Deluxe Stool Salon Ambience Luxury 2 position Wash unit with electric extending leg rest and massage

MAYFAIR & GR ACE, IN GLOUCESTERSHIRE, HAS EXISTED AS A BEAUT Y SUPPLY STORE FOR THREE YEARS, SELLING LUXE BEAUT Y BR ANDS. EARLIER THIS YEAR, STORE OWNERS NICK GOOD AND PATSY ROBERTSON DECIDED TO ADD A SALON TO THEIR BR AND. HERE’S HOW CAPITAL HELPED THEM MAKE THEIR FIRST SALON A R AVING SUCCESS. /42

REM Dream Pedi Spa, Dream Pedi Stools

WHAT HAS BEEN YOUR CLIENTS' REACTION? All our customers have been blown away by the results! Many have said they feel just like they’re in a high-end London salon.

SALON Mayfair & Grace SALON OWNERS Nick Good and Patsy Robertson LOCATION 2 Long Street, Tetbury, Gloucestershire TWITTER & INSTAGRAM @mayfairandgrace FACEBOOK facebook.com/MayfairandGrace WEBSITE mayfairandgrace.co.uk Want to make your dream salon become a reality? Visit our website capitalhairandbeauty.co.uk/furniture or pop into your nearest Capital store today. /43


Alexander Turnbull

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C A PI TA L S T Y LE

FOR OUR SUMMER ISSUE WE REALLY WANTED TO MIX UP OUR INSPIR ATION SELEC TION. HERE WE HAVE THREE VERY STRONG COLLEC TIONS THAT ARE INSPIRED BY THREE VERY DIFFERENT SUBJEC TS.

Sophie Chandler, Rush

COLLECTIONS

This is what happens when the whole team gets it. This collection from Rush’s Sophie Chandler, is striking in its focus on colour and animalistic patterns, but the execution is super sophisticated. Each model looks ready to take flight on some magical journey to somewhere very far away. And we have to give a shout-out to Kelly on makeup! HAIR Sophie Chandler, Rush PHOTOGRAPHY Tony Le-Britton MAKEUP Kelly Sadler

Raw is a collection of images that don’t hold back when it comes to creativity. Shapes are wild and impactful and definitely not for wall-flowers, while the colour work is bold, strong and beautiful. Alexander used black tar on the models to give the shoot a hard, industrial feel. HAIR Alexander Turnbull PHOTOGRAPHY Jack Eames PRODUCTS Revlon

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ROSE GOLD TOUCH STRAIGHTENER

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Lisa Polini, Hype Hair Studio Lisa’s Fate collection is inspired by ‘the thread of fate,’ an East Asian myth originating from a Chinese legend. It is believed that those connected by the red thread are destined to be lovers, regardless of time, place or circumstance. The collection that results from Lisa’s research into the myth is super strong, with emphasis on the interplay of dark and light tones. HAIR Lisa Polini PHOTOGRAPHY David Mannah MAKEUP Christina Rodio STYLING Lydia-Jane Saunders /46

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Summer Magazine 2018 | Capital Hair & Beauty Ltd  

Learn what it takes to get Social and market your business across social media. Discover the easy ways to make your salon more sustainable....

Summer Magazine 2018 | Capital Hair & Beauty Ltd  

Learn what it takes to get Social and market your business across social media. Discover the easy ways to make your salon more sustainable....