The Capital Cut | Summer 2024

Free for all Capital Hair & Beauty customers

THE TRENDS, THE INSPO, THE PRODUCTS

COLOUR EXPLOSION - from fuzzy peach to dirty blonde!

IS IT TIME TO UPDATE YOUR SUMMER SERVICE MENU?

Summer 24

T H E C A P I TA L C U T S U M M E R 2 4

CONTENTS EDITOR’S LET TER

It’s the second issue of 2024 and we are READY for Summer!

We hope you are too because, as always we have packed a world of inspiration into this issue. It all starts with spending an inspiring week with Sydney, Australia-based salon owner Yovanka Loria, on page 6 before we move on to LED technology and how it could seriously impact your bottom line on page 10.

On page 14 we’re talking textured hair for men before launching into five pages of colour trends; on page 18 we break down Blonde Personalities and that’s followed with our current Colour Crush – Pantone’s colour of the year Fuzzy Peach and Cherry Cola tones.

By the way, we’d love to know what you’d like to see more of in the Capital Cut so don’t hesitate to get in touch over on our socials.

You can find us @capitalhairuk and @capitalhairireland on Instagram and @capitalhairandbeauty on Facebook.

Karen Hicks

Makeup: Maddie Austin Stylist: Clair Frith Photographer: Michael Young

INSIDE

FACE & BODY CONTOURING BUSINESS Join the ranks of successful people who have embraced the

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Loulabelles® way and watch your dreams become a reality.

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Rino Riccio

Are you ready to seize control of your destiny in 2024? Do you dream of earning up to £1000 a day while doing what you love?

and thrive in the beauty industry. Join Loulabelles® today and With the choice of Loulabelles® Luxe and Loulabelles®

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growing and financially thriving industry. With Loulabelles®, you

TRIED AND TESTED 05 Ready to shop?

WEEK IN MY SHOES 06 Meet Sydney, Australia-based

Wherever you are in the UK or Ireland, Loulabelles® can equip you with everything you need to excel in non-surgical face and

founder Yovanka Loria

body contouring, including expert guidance, continuous support, regular check-ins, and business coaching, to master changing results.

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THE HEADLINES 09 Celebrating the big 70!

SPECIAL 28 4SUMMER pages of Summer beauty

SKIN FIRST 10 How to master LED tech

THE BEAUTY EDIT 33 New beauty must-haves

MEN’S STYLING 14 Textures and curls

SERVICES 34 IsSUMMER it time to switch up

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your menu?

BLONDE PERSONALITIES Bleached, dirty or fresh?

COLOUR CRUSH 20 We’re feeling Fuzzy Peach and Cherry Cola colour

can turn your passion into profit!

your new business opportunity whilst giving your clients life

We love this cool blonde moment f rom the Schwarzkopf BlondeMe campaign.

Hair: Nikita Fisher

Marketing Manager

T H E U LT I M AT E

ON THE COVER

capitalhairandbeauty.co.uk

Or follow us @loulabelles_official

TOP 10 NAILS 24 Check out the latest trends

In the Spring issue of the Capital Cut in the Old Money Style article we incorrectly credited the image opposite to Palmer Fisher when it belonged to Danilo Giangreco. Also in that same article we gave Jonathan Fisher an incorrect surname. We apologise for these errors.

Tim Scott Wright

ADVERTORIAL

There’s also four pages of top 10 nail trends on page 24 and advice on when it’s time to rethink your service menu this season on page 34.

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T H E C A P I TA L C U T S U M M E R 2 4

Money maker Color Wow is one of those brands that consistently gives stylists and their clients what they need. The latest musthave is Color Wow Money Mist , an enhancing leave-in conditioning mist created to leave hair looking and feeling expensive. What’s more, this is a great profit-booster when it comes to retailing to your clients.

Topchic has delivered on its promise of intense colour, excellent evenness, ultimate durability, and superior coverage for decades.

£14.75 for 150ml

Together with talented and passionate stylists like you, we have created a legacy of excellence and performance.

Super clean More and more we are learning about how the environment affects our bodies inside and out, and our hair is no exception. L’Oréal

#TOPCHIC50 #GOGOLDWELL

Olaplex is a name that’s become synonymous with hair that is strong and beautiful, and now the brand is bringing its same game-changing technology to brows with Olaplex Brow Bond Serum.

In just a few short weeks of usage, brows are thicker and denser. £32.00/€35.00 for 3.5ml

Some like it hot Some brands get it right every time, and ghd has done just that with the ghd Duet Style Hot Air Styler. Designed with ground-breaking Air-Fusion technology this tool is the first of its kind, a 2-in-1 hot air styler that dries and straightens hair while promising no heat damage and 45 percent less energy consumption. £245.00/€260.00

Professionnel Metal Detox Pre Shampoo Treatment

GOLDWELL DIGITAL LOYALTY APP

helps to neutralise excess copper making it the perfect prep for any clients who are booked in for their next colour, balayage or lightening service. £17.99/€20.49 for 500ml

All the colours

COLLECT EXCLUSIVE REWARDS WITH GOLDWELL COLOUR PURCHASES IN-STORE!

NXT Toners are a brilliant professional

option for colourists looking for fashion forward options that offer quality and affordability. Free from Ammonia, alcohol and animal products choose from a wide range of toners and deep-toners to enrich the tone of the palest blonde to darker natural blonde bases. £7.95/€8.95 for 100ml

ACCESS YOUR FREE REWARDS Every time you purchase Goldwell colour* in store, you earn loyalty stamps that can be redeemed against FREE exclusive rewards, such as Goldwell colour tubes, System lotions and Dualsenses backbar

Keep it clean

Lifted lashes The trend for luscious lashes isn’t going anywhere, and we love these Tatti Side Chick Half Strip Eyelashes for the ultimate glam touch. Perfect for clients looking for a lifted look, they work for day to night and are already a firm favourite with makeup artists, especially when it comes to bridal clients. £5.30/€6.15

Led by the light

Professional

LED Light Therapy is set to be one of the biggest beauty trends for 2024, and for good reason.

Using a variety of different coloured lights, this +maskology Photon LED Therapy Facial Mask can help you target every client concern, from acne and hyperpigmentation to fine lines and wrinkles. £165.00/€188.00

Surgical

Want to know more about how LED Light Therapy can boost

Spirit so

your income? Head to page 10 to learn more about

you’ve got all surfaces and tools covered.

+maskology.

No matter what services you offer, keeping things clean is of the utmost importance. Invest in this bumper sized 4 litre version of Strictly

Oh baby

For clients lusting over fuller, luxurious, hydrated lashes the Babe Lash Essential Serum is the perfect addition to their beauty regime. With daily application lashes look and feel healthier Shop all this and more at capitalhairandbeauty.co.uk and stronger. £25.00 for 2ml £19.75/€22.50 for 4L

and capitalhairandbeauty.ie today!

TRIED

CELEBRATING COLOUR EXCELLENCE.

Luxurious brows

AND

Ensure you’re all stocked up for a busy Summer season.

TESTED

TOP PICKS

*Qualifying Goldwell colour includes all products from Topchic, Colorance, Elumen and @Pure Pigments 4

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T H E C A P I TA L C U T S U M M E R 2 4

ADVICE

Spend the week with Yovanka Loria, a salon owner and founder of a multifaceted global business, Yovanka Loria Extensions.

Sunday

Over 28 years in hairdressing. Opened own salon in 2017

My week takes off on a high note with a trip to Sydney from Adelaide. My team and I are here for a two-day educational experience, but we’re not just teaching – we’re sharing and inspiring stylists with our unique extensions techniques and I love seeing them get fired up with inspiration over how extensions can truly transform a woman’s confidence inside and out.

Social handles

Monday

@yovankaloria @theceostylistpodcast

It’s day two, and today it’s all about how to prepare for becoming an entrepreneur and equipping the stylists to elevate their business game. We dive into how to scale effectively, systematise operations, and boost profits by integrating high-quality extensions as a core revenue stream. But it’s more than just numbers; it’s about creating meaningful income with a lasting impact.

We educate on how to avoid burnout, attract premium clients and master the art of delivering unforgettable client experiences.

Location

Seaton, Adelaide (South Australia) Years in business

A WEEK IN

MY

SHOES

Tuesday

All imagery supplied

Today I’m back home in Adelaide and back to salon life with a fabulous client, Breanna Mules – Sydney’s very own celebrated influencer and fashion brand owner. It’s a day packed with creativity as we collaborate on creating her dream hair. We’ve decided that we will capture and share the journey of her transformational makeover.

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Wednesday It’s an admin day, so it’s all about looking at the essentials that keep the salon and extension business on an

upward trajectory. We also set time aside for a team catch-up and look at our marketing plans.

Thursday Thursday is the day that we step into the podcast studio!

I co-host The CEO Stylist Podcast with my bestie Kirsten Harris and we started the show because we really wanted to inspire others to bet on themselves. Whether you’re a freelancer or a salon owner, we delve into the successes and hard-earned lessons – and occasional mishaps – that have shaped our respective journeys.

Saturday Saturdays bring me back to what truly centres my world; my family. They are my steadfast rocks. My husband and children are the people who ground me in the midst of a busy schedule. The transition from my office to home is my daily ritual; swapping my CEO hat for ‘mum mode’ and I find this shift is essential.

It’s a reminder that while my professional life requires me to be ‘on’, there’s equally a need to recharge and embrace the simple joys of family life.

Yovanka’s Advice

“Dealing with challenges requires consistency, resilience, and patience.

Every day won’t be perfect, and there will be ups and downs. The key is to stay focused on the journey, not just the destination. Challenges, whether they’re related to people, business, or personal matters, are inevitable.

Rather than getting used to them, it’s about rolling up your sleeves and tackling them head-on.”

Friday Fridays are dedicated to expanding our global footprint and enhancing our wholesale product lines. The day is packed with pivotal meetings, check-ins on manufacturing and our private label distribution partnerships in the US. We’re also deeply involved in the creative process of developing the YL Haircare line, focusing on elements like branding, packaging design and colour selection.

Check out The CEO Stylist Podcast

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T H E C A P I TA L C U T S U M M E R 2 4

UNLOCK THE SECRET

C A P I TA L N E W S

THE

HEADLINES

TO HAIR LIKE NEW

No matter what you put it through: available at Capital Hair & Beauty! hair? Say goodbye to superficial conditioning treatments or temporary bond builders and meet a lasting solution that your clients will thank you for with K18. K18 have collaborated with skincare scientists to develop the patented K18Peptide™ that works deep within the hair, delivering ongoing reparative benefits that truly transform hair from within providing a transformative experience. Join us on a journey to discover the science behind K18 and unlock the secret to truly radiant hair that starts in the salon

ADVERTORIAL

Are your clients tired of battling with damaged, dull, and lifeless

Find out what’s happening at Capital

chair, available for purchase now at Capital Hair & Beauty!

At the heart of K18 lies ground breaking technology that targets and repairs hair at the molecular level. Unlike traditional hair treatments that merely mask damage, K18’s patented K18Peptide™ works to reversedamage, restoring your client’s hair strength, elasticity, and vitality. Imagine having hair that looks and feels healthier with every use!

But what sets K18 apart from other products on the market? It’s simple – K18’s commitment to results-driven innovation. Each K18 product is meticulously

70TH BIRTHDAY

formulated with the finest ingredients, backed by extensive research and testing to ensure maximum efficacy. Whether you’re dealing with heat damage, chemical

Another candle on the cake for

treatments, or simply seeking to revitalise your client’s hair, K18 has the solution

Capital Hair & Beauty!

you’ve been searching for.

And the best part? You can now purchase K18 products at Capital Hair & Beauty!

Embrace biomimetic hair science on your clients’ hair with the K18Peptide™ that works wonders on all hair types repairing from within for that ‘hair like-new’ magic. To experience the difference for yourself visit our online store at: www.capitalhairandbeauty.co.uk/brands/k18 - also available in selected stores.

Ready to give your clients hair like new no matter that they’ve put it through? It’s time to unlock the secret to hair transformation with K18 . Say hello to hair that not only looks amazing but feels amazing too. Join the K18 revolution today and discover the

This year, we are celebrating Capital’s 70th anniversary! From our humble beginnings dating back to 1954 as a small scissor and clipper sharpening company in Brighton, to the present day, with 60 stores across the UK and Ireland and over 40 training locations. To celebrate all year round, we’re sharing how far we’ve come with a year-long social campaign so look out for giveaways, tips and tricks and join us as we take a nostalgic look back through our archives.

science of truly radiant hair!

Shop K18 at Capital by simply scanning our QR code below

8

capitalhairandbeauty.co.uk

We’re also sharing stories from our in-store team members who still possess an unwavering passion for you, our customers and truly embody our 70 years of serving the professional. Don’t forget to follow us on our social media pages to stay up-to-date with our celebrations: Instagram @capitalhairuk and @capitalhairireland, and on Facebook facebook.com/CapitalHairandBeauty and facebook.com/CapitalHairIreland.

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T H E C A P I TA L C U T S U M M E R 2 4

BEAUTY

SKIN FIRST – LET’S LOOK AT LED LIGHT THERAPY

• RED for anti-ageing. Promotes radiant skin by stimulating Collagen production and improving tissue oxygenation that deeply rejuvenates while reducing the appearance of fine lines and wrinkles.

Why LED Light Therapy is a great addition for any beauty therapist Meet Jane Saint, National Trainer and Merchandiser for +maskology and

Optimal treatment frequency/time: 3 x week, 10 mins

expert in LED technology

Works well with: Vitamin C and Retinol

for skin. Here Jane answers the most important questions on this

• BLUE to target Acne. Helps improve the appearance of

income-boosting service.

existing blemishes while minimising future breakouts.

CC: Why do you think we’re seeing the rise Optimal treatment frequency/time: 2 x week, 20 mins

in LED technology?

Works well with: Centalla Asiatica (Cica), Niacinamide

JS: LED Light Therapy has been widely used for many years

and Retinol

treating all kinds of skin concerns. It is used in our everyday lives without us even realising it – for instance that you see in bathrooms everywhere use blue light to kill bacteria.

• YELLOW for brightening. Helps improve the function of oxygen in skin cells, improves microcirculation, helps decompose and dilute pigment, promotes cell regeneration resulting in smoother, brighter skin tone.

Optimal treatment frequency/time: 3 x week, 20 mins Works well with: Vitamin C and Hyaluronic Acid

• NEAR INFRARED (perceived as red) for pore refinement. Helps increase Collagen production to accelerate the skin metabolism while brightening skin tone, and reducing pore size.

The reason it’s on the rise now, is firstly because the technology is so much more accessible and secondly, because consumers are much more educated on what it is. That’s largely due to exposure on social media platforms as well TV Shows like Emily in Paris and reality TV stars often being shown on camera using LED face masks as part of their daily routine.

CC: Can LED tech/masks be used elsewhere on the body?

JS: Yes, while the +maskology Photon LED Mask has been

designed to be used on the face, you can also place the mask over various parts of the body that need treating. However, it’s a good idea to ask your client to check with their GP first.

Optimal treatment frequency/time: 3 x week, 10 mins Works well with: Squalane and Vitamin C

CC: How easy is it for a beauty professional to add LED treatments to their service menu?

• PURPLE (Red & Blue) for anti-ageing and Acne

+maskology

This is a combination of red and blue light that works to fight free radicals, reduce inflammation, improve blood circulation and target acne and blemishes.

If you’re thinking of adding a new service to your menu this season, you should know that, according to a market report by 360 Research Reports, the global LED Light Therapy device industry is set to rise at a considerable rate this year. Read on to find out why and check out Jane Saint, National Trainer and Merchandiser for +maskology’s LED advice.

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Optimal treatment frequency/time: 3 x week, 20 mins

JS: It’s so easy to incorporate LED Light Therapy either as

a stand-alone treatment or as part of a facial or aesthetic treatment as it’s a non-invasive treatment with no downtime.

Because the +maskology Photon LED Mask is portable it’s perfect for salon use as well as mobile therapists. What’s more, you can charge it via a USB so there’s no need to rely on mains power.

Works well with: Retinol, Centalla Asiatica (Cica) and

Niacinamide

CC: Can adding LED services to their treatment menu increase profits for the beauty professional?

FIRST OF ALL, WHAT DOES LED MEAN? LED stands for Light Emitting Diodes.

IS LED LIGHT THERAPY ALWAYS RED? No, there are actually several different colours that all do different things for different skin issues.

Want to learn more?

Check out our 2-day course which teaches you six essential treatments, including LED Light Therapy. Students must be over 18 years and hold a nationally recognised level 2 in beauty (NVQ/VTCT/ITEC) or hold a UK accredited certificate in Facials and Anatomy & Physiology.

For more information scan the QR code.

JS: Yes! It’s a very easy way to increase profits. Once the

device has been paid for, the revenue obtained by the beauty professional is pure profit. Also, once the device has been applied, the beauty professional can then carry out other services on their client or even another client.

It’s a great way to maximise on treatment time, while also ensuring return on investment. LED Facial Treatments are averagely priced from £30- £60 and we recommend 2 treatments per week per client for the best results. If your business were to average 10 treatments per week, you could look to see a return of up to £2,400 in revenue per month.

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COLOUR CRUSH The Summer Take On Colour Blocking!

T H E C A P I TA L C U T S U M M E R 2 4

THE GLACIAL ERA IS OVER, following years of ash and cool shades dominating the hair colour trends, warmer and more comforting tones will make a return into hair colour. With the themes of Peach Crush and Strawberry Glaze, this season’s hottest colour trend featuring Wella Professionals rich colour portfolio and a carefully curated palette of shades across our different brands, from the warmest apricot to the coolest pinks.

NEW GHD CHRONOS 3X FASTER* HD MOTIONRESPONSIVE STYLER

IN GHD WE TRUST

“Peach Crush brings a warming luminosity to hair colour and will pair beautifully with blondes, pinks, rich coppers and more. It is an energetic and positive hue and super versatile which can be worn in a consumer friendly delicate way or in a creative, bolder palette choice.”

Jordanna Cobella.

HOW TO: 1. Start by applying your lightener to the root area. 60g BLONDOR SOFT BLONDE CREAM + 120ml 6% WELLOXON PERFECT. 2. Apply BLONDORPLEX CREAM TONER 40g /16 + 10g /81 + 100ml 1.9% WELLOXON PERFECT for 5 minutes.

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3. Apply your colour blocking panel, COLOUR TOUCH 10g 10/0 + 10g 10/34 + 5g 66/45 + 1g 55/65 + 52ml 1.9% COLOR TOUCH EMULSION.

#ghdchronos *Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. **Technical test in a lab on brunette hair, measured vs. naturally dried hair. ***Technical test in a lab on frizzy hair, vs. naturally dried hair. ****Vs. competitor styler working at 235°C.

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T H E C A P I TA L C U T S U M M E R 2 4

MEN’S

T E X T U R E S

products to style their hair and to keep the curls looking voluminous, shiny and hydrated. By cocktailing products you literally create a ‘cocktail’ for your client’s styling needs. A favourite cocktail of mine is to combine hair oil/serum with a mousse or gel as together they will give curls definition, hold and shine.

AND CURLS

TEXTURE TECHNIQUES Jim Shaw shares his favourite curl techniques, many of which have been used by those with Afro hair for decades.

“Side partings are a great option for those with curly hair as they give an effortless yet stylish appearance, and slicking the hair back with gel to create a wave and banish flyaways is a tried and tested technique often worn by those with afro hair.

“I love a fade/taper haircut for those with afro hair. It’s such a unique and modern way to wear an afro and it’s great for those who are looking for a more striking hair shape. The fade will create fullness on top and a fun shape with the contrasting shorter sides. With this style I love to use a wax or control cream to provide the hair with high hold and low shine.

Ian Harrold, American Crew Lead Allstar UK & Ireland says what your clients are watching on TV will have a direct impact on how they choose their style this season.

“For clients with wavy hair that want to emulate actors such as Jeremy Allen White from The Bear or Timothée Chalamet from Dune, styling products that feel light and moisturising are key. Try using a light hold styling gel with a non-flaking formula to provide shine light control – it will work wonders on both loose waves and textured hair so it’s a real all-rounder” says Ian.

and quickly style curls and give them volume and bounce. Apply gel or mousse to hair and scrunch curls upwards towards the head using the palm of your hand.

Diffusing – using a diffuser on your dryer

benefits curls in so many ways – from enhancing volume and adding shine and so much more.

Rino Riccio

Tapered texture

Jim Shaw, Director of TONI&GUY, Billericay says there are a wealth of options for every type of curl.

“For clients with loose curls or waves, I always suggest that they wear their hair naturally and use a combination of

Plopping – a good

styling choice to help hold curl pattern and to dry hair without heat. This involves wrapping the hair in a micro-fibre towel or t-shirt and ‘scrunching’ to the top of the head to keep curls clumped in place, resulting in volumised and defined curls.

Jim Shaw

He says: “tapers work well by gradually reducing the hair at the edges while keeping the texture, and this works equally well for every hair type, from loose curls to afro hair. Another option is to keep the top longer and style it forward for a messy look, which suits looser curls.

For those who want a tapered style, it’s best to keep some length to maintain texture instead of cutting it too short and losing all that natural texture.”

and conditioned the clients’ curls, use a curl cream or gel and comb through for even application. In sections, twirl/coil hair around your finger until they have tightly spiralled and then release the curl allowing it to fall into shape.

George Smith

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Never before have textures and curls been so popular in men’s hairdressing. You only have to look at the youngest of your clientele, many of whom might be booking in for perms so that they too can rock a mushroom haircut. It’s a look that’s being seen on every high street, and while it’s based on the classic bowl cut, instead of it consisting of a rounded, smooth shape, it’s all about curls that flop over the ears and forehead.

When it comes to textured hair, whatever the size of the wave or curl, it’s all about using your skills to craft styles and create shapes that flatter the client. For Charles Rose, of Crate, Cheshire, tapering is a great technique to play with.

Scrunching – a great technique to easily

Finger curling – after you have cleansed

George Smith

We know texture is big news right now, but how does it translate for your male clients? Read on to find out more on the best products and techniques that work best for curls, f rom the loosest waves to Af ro hair.

Jim Shaw

“Finally, for clients with afro hair, a regular go-to would be a protective style such as braids or twists. They are a great option for warmer months or when clients are travelling and they mean a lot less heat styling, and therefore less damage,” says Jim.

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T H E C A P I TA L C U T S U M M E R 2 4

Texture-specific products The key to unlocking the best from your client’s textured hair is all in the prep and the products. For Ryan Lewis of Club Thirteen, Hull, it’s about having an array of curl-friendly products to hand.

LEADING BARBERS

“I prefer using a curl cream, and occasionally I go for a matte paste or a fibre pomade, depending on the finish that I’m after. But it’s not only about how it looks; it’s about using products that benefit the hair.

ON HOW TO MASTER YOUR MALE CLIENTELE

“Curly hair is prone to dryness which can result in frizz and split ends, and once it’s damaged, it’s harder to make the most of a style. For me, it’s about using products to prevent damage and keep the hair from becoming dry.”

Alan Beak and Dean Gleeson share expert advice on how the right tools optimise the standard and ease of your male cuts.

Alan Beak’s Toolkit Essentials

Rino Riccio

Jim Shaw

Slick Gorilla Hair Powder, £6.82, 20g

After two decades of trying, testing, and experimenting, I’ve come to learn that as the industry grows and evolves, so do companies like Wahl. It’s a brilliant example of a brand that has innovated and consistently delivered increasingly better equipment for us that truly makes cutting easier, more comfortable and with better results.

It’s not just innovation that Wahl offers; it also offers me variety, because there’s no one tool that’s going to do every job well.

Here are two of my favourite tools.

MY EVERYDAY MUST-HAVE CLIPPER IS THE WAHL SENIOR , a heavy-duty clipper with metal in its housing it feels solid and substantial in your hand.

This is a true work horse that’s going to facilitate high volumes of work. Its power means less strokes are needed as it takes away the hair so efficiently.

Dark Stag Sea Salt Spray, £6.00, 200ml

TIGI Bed Head for Men Matte Separation Workable Wax, £5.95, 85g Shop all your textured hair tools and products at capitalhairandbeauty.co.uk

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George Smith

I like to use this for bulk removal and more intense clipper work, such as hair that is overgrown and needs large amounts of clipper over comb and back-to-back fades. What’s more, you can also use the Senior flat to the scalp and with guards on, making it a very versatile option.

MY SECOND MUST HAVE CLIPPER FOR FADING IS THE WAHL MAGIC CLIP. When it comes to working flat to the scalp, like for fading,

creating smooth transitions and soft blending, there’s no better tool than this. With its Crunch Blade Technology, it can crunch through guidelines, creating softer and smoother transitions – it’s called Crunch Blade Technology for a reason! When you’re working on such an intricate process, seeing and hearing where you’re at with your cut gives you maximum opportunity to create the most perfect result. The Crunch Blade emits audio feedback which enables you to physically hear when hair has been fully blended out, and that ‘crunch’ noise fades out as the demarcation line disappears.

Here’s Which Trimmer Will Get You the Sharpest Finish Every haircut Dean Gleeson creates is finished with perfect lines, here’s how he does it. I know the thought of using trimmers can be scary when you’re not used to them, but with a bit of practice you’ll be giving your clients the sharpest, most-polished cuts.

ADVERTORIAL

As a barber we learn so much about hair, as well as a plethora of tips and techniques to create a huge variety of styles, but really, it’s all about using the right tools for the job.

All imagery supplied by Wahl

ADVICE FROM

If you’re just getting started with trimmers WAHL’S A-LIGN TRIMMER is the best place to start.

It’s a new addition to the core 5 Star range and I can honestly say it’s a perfect all round trimmer. It has a softer blade than other trimmers while being Precision Ground to create clean hits with every stroke or touch.

This means you can use it on any skin type and be confident that it will produce sharp results with zero irritation or nicks. When working on precise lines and details it’s important to have full control over your trimmer in terms of visibility and handling.

The A-Lign has a slim neck and body which gives you amazing visibility to hit every line plus, it’s so easy to hold and feels light and comfortable. When tools are this easy to use, you create your best work.

Shop Wahl at capitalhairandbeauty.uk and capitalhairandbeauty.ie today.

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T H E C A P I TA L C U T S U M M E R 2 4

COLOUR

B L O N D E Instagram/@jacobschwartzhair

Schwazrkopf

While blonde might be a universally popular hair colour choice, it’s definitely not a case of one size fits all. Read on for our concise guide to the types of blonde your clients might be feeling this season.

Instagram/@beyonce

PERSONALITIES

#3 Clean blonde Clean isn’t necessarily about colour, it’s about quality. Clean blonde can be icy white and bleached, it can be platinum, or a pale straw tone or an all-over silver blonde. It’s not about depth at the roots or using a variety of tones to create texture. It’s all about a flawless result that can only come from a pro.

Tim Scott Wright says he likes his clean blondes bleached!

“Bleached blondes are bright and bold and offer a real wow factor.

Take inspiration from celebrities such as Beyonce, who has been rocking a new bleached blonde wig lately – it really makes a real statement.”

#1 Dirty blonde

Tim Scott Wright

WHO WEARS IT BEST? Look to past musical icons such as Madonna or Blondie for blondes with extreme dark roots, or check out the usuallybrunette Billie Eilish; when she goes blonde, she loves to wear it cool with deep dark tones.

Joseph Ferrero

This is all about texture and has its roots in punk and pop from the ‘80s. Dirty blondes don’t want a super clean, global colour – they literally want to look like they could easily be part of a rock band.

This is the blonde client who can never ‘just’ be blonde – instead they yearn to stand out from the crowd via injections of candy pink and violet or bold greens and blues. With this client it’s all in the consultation as you need to know how blonde they want to go, and which fun colours they want to complement or contrast with it.

Schwarzkopf Blonde Me

Schwarzkopf Blonde Me

#2 Fun blonde

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#4 Warm blonde This is your beach blonde that’s more caramel than bleach. Think of the warmth of the sun, and the warmth of a tan; this is all about enhancing the skintone with golden hour vibes.

WHO WEARS IT BEST? Megan Fox, Rita Ora and Khloe Kardashian all love to rock a pretty pink tint with their blondes.

Tim Scott Wright says: “Sunkissed, blonde babylights and balayage are a great low maintenance option, especially for those going on holiday who just want a little lift. Warm tones are ideal for anyone who doesn’t want to worry about root growth and they like to leave longer gaps in between appointments.”

Blondes never go out of style and there’s a shade to suit everyone’s skin tone, personality and lifestyle!

FOR THOSE WHO PREFER A COOL TONED BLONDE: advise that they opt for a blonde that’s more icy or ashy in colour, or one that has a beautiful pearl tone to it. For this type of shade, I would suggest highlights and then toning the hair to create the perfect cool toned hue.

Schwarzkopf Igora

Tim Scott Wright

Tim Scott Wright

Instagram/@meghanfox

WHO WEARS IT BEST? Your clients can go for vintage inspo in the form of the Hollywood icon Marilyn Monroe, or look to modern day Barbie Margot Robbie for a fresh new take.

How to help your client pick the right blonde personality, with Suzie McGill, Artistic Director at Rainbow Room International.

Amy Viette of AV Tailored Therapies agrees with Tim; ‘this look is all about creating a lower maintenance natural, sun-kissed effect on the hair and it’s super easy for clients to manage.”

Bonus point for warm blondes? It works really well with a touch of copper or strawberry blonde!

FOR THOSE WHO PREFER A WARM TONED BLONDE: whether that’s honey blonde, buttery blonde or a bronde hue, again this can be created using highlights followed by a warmer toner.

Balayage is a great low maintenance option as it’s more natural and gives a real sun-kissed finish.

FOR THOSE LOOKING FOR A SUPER CLEAN, GLOBAL BLONDE: whether they want platinum or the trending ‘Barbie blonde’ they will need to book in for a pre-lighten or bleach all over the head followed by a toner. This will require more upkeep as the root will come through more harshly, however, it’s great for those who like their blonde to be one tone all over without dimension or depth.

Shop all your blonde toners and tools

WHO WEARS IT BEST?

at capitalhairandbeauty.co.uk and

Blake Lively rocks her long, sumptuous waves in shades of blonde that are always warm, never cool. Model Rosie Huntington-Whiteley is also a firm believer in warm shades for a soft, romantic look.

capitalhairandbeauty.ie today

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T H E C A P I TA L C U T S U M M E R 2 4

COLOUR

C O L O U R

Think of this as any icy cold can of Cherry Coke on a sweltering day, rich and dark brunette tones with a gorgeous red gloss on top. This isn’t fire engine red; it’s rooted in cherries, strawberries and burgundy and works well on any skin tone.

Revlon Professional Global Ambassador Mark Leeson says the key to this colour trend is a glossy finish.

“This is high-shine hair that will have everyone talking so it’s great for clients who want to make a statement. What’s great about this colour trend is that, whether short or long, thick or fine, straight, curly, or afro, it’s suitable for all hair types. In terms of pre-existing colour, it works best on medium to dark hair,” advises Mark.

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Emma Simmons

C R U S H

Mark Leeson

Gemma Davers of Bloom Lifestyle in Glasgow says Cherry Cola is the new Copper Cowboy.

“The warm red hues of this rich, deep red hair colour really accentuate green and blue eyes. My pro tip would be to always remember that vibrant red shades will need

more maintenance so it’s important to pass this on to clients.”

For Amy Viette of AV Tailored Therapies, Cherry Cola hair is the perfect blend of deep red and brunette hues.

“Together these shades give the hair the most beautiful, deep burgundy colour.

It’s a great choice for those who want to add a pop of colour to their hair without going overboard. The best thing about this colour trend is that it complements most skin tones,” says Amy.

Tim Scott Wright

Cherry Cola – what is it?

Instagram/DuaLipa

Schwarzkopf

Instagram/DuaLipa

Summer means hot days at the beach and ref reshing tipples by the pool – so of course the season’s colour inspiration is coming straight from the bar. We’re sipping Cherry Cola and Fuzzy Peach cocktails…

Safy B agrees with Amy on Cherry Cola being an easy option.

“I love this gorgeous cross between a very dark brunette and cherry red. A really great, statement way to wear it is to weave in highlights or even develop the shades into a balayage, or perhaps use freehand colour paneling through the hair. All of these offer an even easier way to be part of the trend without huge commitment,” says Safy.

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T H E C A P I TA L C U T S U M M E R 2 4

Wella Professionals

THE BUILDER GEL YOU’VE BEEN WAITING FOR

Fuzzy Peach – what is it?

Described as a velvety gentle peach shade that oozes warmth and youth, it’s the perfect shade to create for clients who love to get involved with the latest trends and as Rio Agor-Watts, Group Education Manager UKI for Revlon Professional Brands says, the colour is “a dream come true for hairdressers. It playfully revolves

around a much-loved orange hue and has pops of pink mixed in as well. It embodies warmth but in just the right amount.”

Rio expands further on how the Peach Fuzz trend makes sense as a natural evolution from the warm shades we witnessed last year.

“In 2023, we witnessed a growing trend of warm and rich blondes with buttery and California caramel hues taking centre stage. Now we’re seeing the trend towards warmth continuing with Peach Fuzz and it’s a great option for blondes who want to achieve a soft, comforting peach blonde look, rather than the cool, clean results we’ve seen previously,” says Rio.

Rainbow Room International

Pantone, the internationally recognised authority on colour and how we use it, recently announced that the 2024 Pantone Colour of the Year was Peach Fuzz and everyone is embracing this warm, romantic tone.

Suzie McGill, Artistic Director at Rainbow Room International says Peach Fuzz is a truly versatile shade.

22

James Earnshaw

“the key to this trend is to ensure you adapt the hue slightly to suit any skin tone. It’s also a great shade for men who want to experiment with creative colour and inject some fun into their look.

“For those with a darker base, you will need to pre-lighten their hair to achieve this pastel tone but before that, you will need to ensure their hair is in the best condition possible before going through the lightening process.

“Alternatively, clients with a dark base can experiment with peach highlights or balayage – this will add a gorgeous warmth and glow to their complexion, as well as depth and dimension. Also, this hue blends out beautifully making it a great low maintenance option than some of the brighter, more vivid orange and red hues,” says Suzie.

Zero Builder Gel™ In A Bottle is our new hypoallergenic gel system that offers all the benefits you know and love plus so much more. Experience the next-generation of builder gels.

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Shop all your colour kit at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today 23

T H E C A P I TA L C U T S U M M E R 2 4

NAILS

TOP 10

NAIL TRENDS FOR RIGHT NOW

The nail industry is one of the most creative, non-stop trend-led industries out there. Make sure you’re up to date with all the trends with our top 10 guide. #1 Micros and minis After all the maximalism of 2023, it only makes sense that we start to zoom in on the tiny details this year. Get practising because this is all about creating the skinniest, smoothest micro French tips. An easy way to play with this look is to start with a neutral base colour, then using your thinnest brush in a complementary shade of teal, peach – whatever you like – draw a line a third of the way down the nail for a reimagined take on the French.

#3 #Cottagecore This is one of those trends that has made its way from interiors to crockery to clothing and finally to nails. Think delicate floral patterns and prints and even tiny real flowers encapsulated under clear gels. You can even bring in tiny bows and lace accents. It’s a beautiful trend that was seen on the catwalk too and is the perfect look for clients who want something both pretty and not too much.

#2 Blush nails The gorgeous blush trend is a natural evolution of last year’s lipgloss nails and is very similar to aura nails in its softness. The perfect colour options for this pretty trend are natural nudes and pinks that fade into one another.

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#4 Metallics Blame it on Beyonce! Metallics, specifically silver and gold are back again. Beyonce had us rocking silver throughout 2023 in the run-up to her Renaissance album and tour and a natural alternative option for metallic lovers has to be gold. Both of these shades are the perfect glam complement to a Summer tan and work just as well all over the nail or as intricate nail art against nudes and blacks.

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T H E C A P I TA L C U T S U M M E R 2 4

NAILS

#5 Oyster nails

#8 Aura nails

This delicately pretty trend is a natural follow-on from #mermaidcore, but instead of sea-inspired colours, it’s all about pink, gold and peach duo-chrome, sheer shades that shimmer in the light like an oyster’s shell and mother of pearl. This could be such a beautiful bridal look too – just don’t forget your ultra glossy topcoat.

Thanks to TikTok the aura nail is one of those trends that isn’t going anywhere.

For 2024 it’s getting upgraded with rhinestones, crystals and 3D embellishment and the colour combinations will become more intricate. Get your airbrush ready!

#9 Pink!

That’s right, the Barbie effect still isn’t over!

For TMC Educator Kelly-Marie Daly, pink isn’t going anywhere this year. She says: “Pinks are the hottest trend right now, from bright baby pinks to strong hot pinks. One of my favourite TMC collections has to be the Power of Pink – so many gorgeous shades to choose from!”

#6 See-through 3D Heavily inspired by Japanese and Korean nail techniques this is all about creating layers of polish – from magnetic to jelly – and adding beads, swirls, bows and more using your favourite builder gel for a knock-out 3D effect. A simpler way to play with the trend is to use your gels to create a water droplet effect.

#10 Summer Vibes It’s time to embrace the hottest shades in your kit, hot pinks, spicy reds, vibrant oranges and sunshine yellows will put every client in a good mood. These shades work especially well with the aura trend and if you need some new shades, be sure to check out the brand new collection from TMC., Summer Vibes.

26

@harrietwestmoreland

Not every nail client is interested in length – in fact, some of your regulars might be thinking of taking a break from acrylics and extensions.

A short, squared off nail is the perfect solution for anyone wanting to take on minimalism; think of it as the grown-up version of the clean girl aesthetic. Clients can play with any block colour and should also be encouraged to invest in cuticle oil to keep nails looking neat.

@iram-nails

#7 Short and square

Shop all of your nail tech essentials today at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 27

T H E C A P I TA L C U T S U M M E R 2 4

SUMMER

STEP INTO

S U M M E R !

A SMOOTHER SUMMER SEASON

Read on for 4 pages fully focused on your summer clientele – and it all starts with tailored tanning…

Hair trends come and go but one thing that almost always goes is body hair, especially in the summer months…

Summer lovin’ tan

When it comes to waxing, you’ll have your regular bookers and then you’ll have your ‘special occasion’ clients who only book in when they’ve got a holiday or special event coming up. Whatever their frequency, the most important thing is to encourage them to book in at key moments ahead of the event. For instance, for the special occasion client, suggest that they book in for two visits; one should be a month in advance and the second can be booked in a few days ahead of their occasion.

Tanning is no longer the domain of people with pale skin wanting to look holiday ready; now women of colour are also getting in on the action because a spray tan can even out skin tone and give everyone a glow. So, the key is to ensure each tan is tailored to the client, and you do that by asking the right questions.

The goal is to find out if the client wants something subtle, something golden or something super deep.

CAPITAL TANNING FAVES!

Shutterstock

Shop from a wide range of brands including

muscle, but you will also have regulars who Bondi Sands love to look like they live and more. somewhere exotic all year GOLDEN MEDIUM round. Still, it’s important to You might find a lot of your male clients encourage your client to have realistic book in for a medium toned tan – they will goals and find the most flattering tan for likely want to look refreshed and athletic, their skin tone, eyes and hair colouring. rather than looking like they’ve just spent a month in the sun.

When it comes to working out what a client is going for, ask them if they can DEEP AND DARK show you an image – it will help you The deepest tones are often seen on define what they need and also work out bodybuilders who need to show off every if their request is realistic based on their existing skin tone.

Sienna X, MineTan,

The perfect prep

Shutterstock

There’s no point getting your client booked in for a gorgeous golden tan if they’ve forgotten what exfoliating means!

28

Once the client is booked in it’s vital that you advise them to exfoliate their skin 1 to 3 times a week in advance, and advise them to go for a more intense option a day or two before. This will ensure that there are no dead, dull skin cells clinging

to their body, which will only result in a patchy, grimy looking finish. Smoother, softer skin means a smoother, longerlasting tan.

Hydrate and highlight

For instance, when it comes to larger areas, such as the legs, strip wax makes for fast, efficient results. For intimate areas, a stripless hot wax is ideal as it completely encapsulates each hair, can be removed in almost any direction, and leaves no sticky residue.

The perfect finish The best way to end a waxing treatment is to give your client a gorgeous body lotion or oil treat. Try the

formulated with natural antiseptic Tea Tree and soothing lavender, waxed skin is left feeling refreshed, hydrated and protected. Always remind your client to keep skin exfoliated to minimise ingrown hairs and keep skin glowing.

CAPITAL Pro tip: Don’t forget, if your

waxing client is headed off on their holidays they must wear high SPF to protect the skin as it will likely be more sensitised for a few days after their treatment.

WA XING FAVES! Choose from

Just Wax, Looks Wax, Hive and more…

Learn more with the Salon System Just Wax Essential Waxing Course This is the perfect course for anyone wanting to update their waxing knowledge. With an emphasis on acquiring practical competence and efficiency, you will be using the award-winning Just Wax Warm Wax. Cost: £159.00+VAT

Once you’ve achieved your client’s golden goals, the key to keeping it going is to keep skin hydrated at all times. Advise them to layer up their bodycare postshower by applying a body oil on top of their favourite lotion. And to ensure their tan is glowing over, show them how they can use their trusted makeup highlighter on areas like their clavicles, shoulders, arms and legs.

Learn more with the Sienna X Spray Tanning Course This blended course features online learning and in-store practicals to ensure you learn everything from the science of tanning to how to build a successful spray tan business.

Shutterstock

A LIGHTER TOUCH This is the lightest end of the tanning spectrum and is ideal for clients of colour who are feeling like their skin is looking dull and lifeless after a Winter spent inside.

You might also notice an influx of male clients for the summer months, so be sure you have a wide array of waxes at hand to deal with any and all areas of the body.

Salon System Just Wax After Wax Oil with Tea Tree :

Cost: £95.00+VAT

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T H E C A P I TA L C U T S U M M E R 2 4

SUMMER

LASHES, NATURALLY

Lashes have been going through a metamorphosis of late. Thanks to constant innovation, clients can enjoy Manga Lashes, spider lashes, or the very latest trend, which is all about a natural, fluffy finish.

Shop all your brow needs from brands such as

Subtle treatments

Shutterstock

CAPITAL BROW FAVES!

Whether your CAPITAL clients love a L ASH FAVES! false lash or As well as Tatti shop our prefer mascara, full range of lash products the new focus from Salon System for lashes is all Naturalash, Ardell, about building Lash FX and more. better natural lashes which can be worn as simply as possible. As such, many of your clients will no doubt be asking your advice on which lash serums and treatments they should try.

With the focus on creating healthier natural lashes, clients are likely to move away from heavy, mega lash strips and instead will look to enhance what they have with wispy ‘angel’ lashes or individual lashes and clusters.

B R O W S AHEAD

Brows have become one of the most popular ways for clients to express their personality and style. Here Ruth Aktins, Lash Expert and Salon System Educator shares her thoughts on the ultimate brow trends.

Much like fashion trends, eyebrow trends come and go very quickly and are often inspired by what we see on the runway.

Back in 2015 we had the heavy ‘Instagram brow’ and more recently we’ve seen a return to the super skinny ’90 brows, not to mention bleached brows going mainstream!

I think this year will see popularity grow around the laminated brow, but rather than lifting them to their full capacity I think brow technicians will be laminating within precise borders, using micro lining and mapping to create a well-groomed brow that’s super streamlined and neat.

30

@dana_eyebrows

This, alongside a precise brow tint with maximum skin stainage will create a full, filled-in powder brow.

RefectoCil, Salon System MarvelBrow, Combinal

and Babe Lash.

– as well as embellished brows. I’m thinking glitters, sequins and crystals which can easily be applied with a strip lash glue.

Tinting the skin when doing a brow tint application is going to be big in 2024 because time-poor clients will book in longer lasting results that can be achieved with a semi-permanent make-up technique without the need for needles.

I also see custom colour tinted brows coming into their own as more brow techs I also think there could be a major fashion are feeling confident thanks to the vast influence that will show up in the form of array of shades at their disposal. No ultra skinny brows – like the ones we saw longer do brows need to be 50 shades of makeup artist Pat Mcgrath create at the brown! We now have red, chestnut, and Margiela haute couture show in January graphite to add warmth or coolness.

Although the move towards natural lashes is set to grow, many of your clients will still be looking for options that save time when they’ve got a holiday to enjoy.

One treatment that is ideal for anyone off on their holidays is the always in-style lash lift; designed to literally lift and open up the eyes.

Another brilliant, natural-looking enhancement that’s ideal for the holidays is the lash tint. Clients can forego countless coats of mascara with a lash tint that’s applied for you in a shade that complements their eye colour to make them pop.

Focus on: Tatti Lashes Tatti Lashes was formed by two best friends who have been in the industry for over ten years, creating a luxury brand of eyelashes that has an emphasis on quality, affordability and inclusivity with a style to suit everyone - no matter your lashing technique. Tatti Lashes are essential in all Lash Techs Kits - the collection includes everything you need to create the perfect lash set.

Learn more with the Salon System Brow Lamination, Lash Lift and Tint Course

Want more Summer inspo? Head to The Beauty Edit on page 33 to shop our head-to-toe favourites for tanning, waxing and more!

Want to boost your brow and lash service menu? This course is suitable for beginners and anyone in need of a refresh and includes the very latest trends for lashes and brows, including Brushed and Bold brows and how to use Lash Lift to create the illusion of length and volume.

Cost: £159.00+VAT

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T H E C A P I TA L C U T S U M M E R 2 4

SHOP

#1 Just Wax Multiflex Raspberry Mojito

#2 Footlogix Anti-Fungal Toe Tincture

Featuring Kaffir Lime, prized for its antioxidant benefits, this is an ideal wax to use for intimate areas as it’s removable from just about any angle. What’s more, it features a yummy, limited-edition scent of Raspberry Mojito –a must for anyone who loves to treat their waxing client to a scented service.

Cocktails anyone? £14.90/€17.00

As temperatures rise it’s more important than ever to keep feet fresh and clean.

Featuring Clotrimazole this effect anti-fungal spray is keeps toes in optimum health, whatever the season. £14.50 for 50ml

#3 TMC Zero Builder Gel (clear) New from TMC, meet the new hypoallergenic Zero Builder Gel in a Bottle. Perfect for your clients with any allergy concerns, this Builder Gel isn’t just HEMA free; it’s also free from Di-Hema, HPMA, TPO and IBOA. This selflevelling builder gel applies with ease, cures in 60 seconds and yields results that last three weeks or more. £13.50/€15.40

#5 Mine Tan Moroccan Pro Spray Mist Formulated with nourishing Argan Oil and replenishing botanicals, this spray tan is a treat for anyone who’s after a gorgeous, deep, healthy glow.

Peta-approved and veganfriendly the spray gives naturally bronzed results in under an hour. £27.50 for 1l

#8 Pro Tan Hot Tottie Bottle

#4 Strictly Professional Anti-aging Facial Care Kit Featuring a Cleanser, Toner, Moisturiser and the beautiful Renew Serum, featuring Hyaluronic Acid, this is a brilliant kit to share with your facial clients in need of extra hydration and care. £19.95/€22.75

THE BEAUTY

EDIT Summer is here so get ready for a re-stock!

#6 Salon System Lashes 3/4 length As well as providing the very latest in lash styles, these 3/4 Lashes make application a breeze. With no need for trimming or measuring the shorter lash bands are ideal for quick, subtle enhancement. £3.95/€4.50

#7 Combinal Eyelash Lifting Starter Kit Adding lash lifting to your service menu is a must this season, and what better way to start than with this lifting kit? Comprised of 20 applications this kit includes Priming Lotion, Lifting and Fixing sachets plus glue, brushes, bowls and more. £55.00

In our special Summer section on page 28 we talk about the different tanning depths your clients will be after, and this Pro Tan Hot Tottie is for those who love a deep, dark result.

Featuring Vitamins A, C and E this solution keeps skin glowing, hydrated and bronzed all Summer long.

#9 RefectoCil Tint in Natural Brown

£9.50/€10.83

Over on page 30 we shared the very latest in brow trends and the tinted look is definitely in. Be sure to stock up on this stunning natural brown tint to add depth and detail for your brow clients.

for 250ml

£5.72/€6.55 for 15ml

#10 Sinful Cuticle Oil Enriched with Vitamin E, cuticles will be left soft and hydrated with this luscious oil. What’s more, it features a mango and papaya scent – guaranteed to whisk you and your clients away to somewhere dreamy and exotic! £3.00/€3.40 for 60ml

Shop all this and more over at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 32

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T H E C A P I TA L C U T S U M M E R 2 4

ADVICE

S U M M E R SERVICES

SEASONAL UPDATE Summer brings its own unique hair and beauty challenges, so clients might be looking for different treatments to help them feel and their best as the weather heats up.

Many of your clients will want to lighten their hair during the summer months for that sun-kissed look, so consider offering different colour packages to fit with the season. When it comes to your beauty services, summer is always about looking fresh and natural, so be sure to have services such as lash lifts and lash and brow tinting on the menu to enhance the eyes without the need for makeup.

IS IT TIME TO SWITCH UP YOUR MENU?

Changing with the seasons is a great opportunity to test out new products and services and also increase your revenue.”

Amy Viette, AV Tailored Therapies

SUMMER PACK AGES Regularly reviewing your services is so important to ensure you are offering your clients the services that they want and to ensure you are making money and profit for your business.

By taking a look at your software system you can easily identify which services are not being booked by clients as often and if you wish, you can replace them with some new services that are perhaps trending or even ask your clients – asking them to fill out a feedback questionnaire after an appointment could reveal your next big service.

For summer in particular, clients are looking to book in for multiple appointments in the lead up to their summer holidays and events such as weddings and festivals. With that in mind, it’s a great idea to offer a summer package so the client can book in for several services at once.

CONSTANTLY EVOLVING The world of hairdressing is in a state of constant evolution; things are forever progressing and new services are being unveiled so it makes sense that this also applies to your service menu.

Perhaps you’ve noticed that some items on your service list aren’t requested anymore, or that some could do with updating slightly.

It’s so important to stay relevant while also ensuring that you continue to deliver key services that meet the needs and requirements of your clientele.

When it comes to summer, think outside the box a little; consider hydration packages or perhaps a new style menu for clients to try or to attract new ones.

Alex Thaddeus, Alex Thaddeus Hairdressing For more advice on every

Schwarzkopf BlondeMe

aspect of your business,

Whether you’re a salon owner or a freelancer, it’s important to regularly review your menu and check whether it’s serving your clients and your bottom line.

Read on for some expert tips to guide you in the right direction.

34

If you’re strictly hair, a summer package could be a hair colour, cut and treatment or a hair service such as colour plus a hair-up or blowdry. For example, at ROAR, we have an Express Coverage service for clients which offers a root touch up between colour services plus an express blowdry. We also have our Glow Dry service, which is great for those who want to inject some high shine into their base shade.

be sure to check out our blogs over at capitalhairandbeauty.co.uk/ inspiration and capitalhairandbeauty.ie/ inspiration

If you offer beauty services, consider packages that include both hair and beauty to ensure clients come to you for all of their hair and beauty needs.

Brian Leo McCallum, owner of ROAR Hair & Beauty

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C CA A PP II T TA A LL S ST TO OR RE E F F II N ND DE ER R

T H E C A P I TA L C U T S U M M E R 2 4

STORE STORE CONTACTS CONTACTS ENGLAND ENGLAND Aldershot01252 01252325609 325609 Aldershot Ashford01233 01233501400 501400 Ashford Bournemouth01202 01202763442 763442 Bournemouth BrierleyHill Hill01384 01384483338 483338 Brierley Brighton01273 01273900111 900111 Brighton Bristol0117 0117951 9512222 2222 Bristol Carlisle01228 01228544134 544134 Carlisle Crawley01293 01293550052 550052 Crawley Croydon0208 0208681 6813815 3815 Croydon Dagenham0208 0208593 5931883 1883 Dagenham Eastbourne01323 01323508040 508040 Eastbourne Gillingham01634 01634365005 365005 Gillingham Harrow0208 0208863 8637371 7371 Harrow Hayes0208 0208573 5733941 3941 Hayes Hoddesdon01992 01992440866 440866 Hoddesdon Hove(Local) (Local)01273 01273327215 327215 Hove Ipswich01473 01473253313 253313 Ipswich Kingston0208 0208549 5499058 9058 Kingston Lee0208 0208318 3189421 9421 Lee Norwich01603 01603630747 630747 Norwich Oxford01865 01865775223 775223 Oxford Peterborough01733 01733561193 561193 Peterborough Portsmouth023 0239266 92660400 0400 Portsmouth Southampton023 0238055 80553380 3380 Southampton TunbridgeWells Wells01892 01892526333 526333 Tunbridge Walsall01922 01922616111 616111 Walsall Wolverhampton01902 01902351515 351515 Wolverhampton

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