The Capital Cut | Winter 2022

Free for all Capital Hair & Beauty customers

THE TRENDS, THE INSPO, THE PRODUCTS

THE 2023 HAIR AND BEAUTY TRENDS TO NAIL RIGHT NOW BOLD COLOUR MOVES

Winter 22

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CONTENTS EDITOR’S LET TER Can you believe this is the last issue of the Capital Cut for 2022? It’s been a year full of ups and some downs, but we’re so glad that we’re all coming through the other side. We’re closing out the year with an issue full of inspiration and trends that look ahead; check out our trend report on page 10 and be sure to visit page 14 for up to the minute men’s styling. We can’t wait for you to see the stunning bold colour looks on page 20 and we’ve served up a gorgeous selection of nail art and trends on page 30.

Finally, if you’re a freelance Capital client, on page 16 we’ve got all the advice and motivation you need to get through what can be an both an exciting and stressful festive period. If you need more freelance support then be sure to download our Freelance Guide at www.capitalhairandbeauty.co.uk it’s packed with inspiration.

We can’t wait to see you in 2023. Thank you to each and every customer who chooses to shop at Capital Hair and Beauty. We couldn’t do it without you.

Saman tha Burkwood

Marketing Manager

ON THE COVER We’re loving this sultry undone updo f rom Allan McKechnie at Rutherfords Hair Hair: Allan McKechnie,

Rutherfords Hair Photographer: Lee Howell Makeup: Stacey Whittaker Styling: Jackie Clark and Allan Mckechnie

INSIDE

12 14

05 06 09 10 2

THE HEADLINES

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What’s the latest?

WEEK IN MY SHOES Meet Rianna Henry, AKA @theblowdryartist and ghd educator

TRIED AND TESTED

18 20

Make sure you’re all stocked up!

2023 BEAUTY TRENDS From doughnut nails to slicked back luxe

LET’S PARTY It’s time to let your hair down – or up!

MEN’S FOCUS Throwback styles

FREELANCE FOCUS Taking care of your mental health

KNOW YOUR ABC S Ingredients for healthy skin and hair

24 28 30 34

ADDED VALUE How technology and social media can help your business

A LITTLE EXTRA Gifts for Christmas and beyond

NAILING IT Nail art and step by steps for right now

THE BEAUTY EDIT Last minute must-haves

BOLD COLOUR MOMENT Winter shades that sizzle

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THE JOURNEY Find out more about our customer campaign

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C A P I TA L N E W S

THE

HEADLINES

NEXT-LEVEL LIQUID BLONDE

BRAND NEW TRAINING AT CAPITAL: HENNA BROWS BLENDED COURSE Brow tinting has become big business over the past couple of years; brows shape the face, and so many of your clients have likely been playing with both the shape and colour of their brows. With our new Henna Brows Blended Course, you’ll be able to offer them even more options. What’s more, it’s super quick and highly profitable.

New Colorance Gloss Tones. Create luminous blonde results that last 41% longer.* Goldwell’s new liquid blondes provide superior shine and maximum performance in just 10 minutes.

Color toning doesn’t get any better or faster than this. Decide on a formula, mix it, apply, rinse.

Use Colorance Gloss Tones Clear when you want to enhance the hair shine without changing the color direction or offer a maintenance service between color appointments.

What you’ll learn:

SALON RECYCLING FOR EVERYONE Finally, a recycling solution that suits any salon and any freelancer! Aluminium is used in over 200,000 tons of packaging each year, and much of that inevitably comes from the hair industry in the form of everything from aerosol sprays to trays and bottle tops.

–– NEW CLEAR 500 ml ––

Recyclemysalon.co.uk is an initiative backed by the HBSA, supporters of professional hair and beauty suppliers. The HBSA believes that as a collective, the hair and beauty industry can do its part when it comes to protecting the planet and reducing waste, and this not-forprofit recycling initiative is open to anyone, free of charge.

Help the industry play its part in dealing with climate change and visit any one of the recycling points at our Crawley, Southampton, Bournemouth, Croydon, Hove and Brighton stores.

All are free to use for any customers who need somewhere to recycle used colour tubes and foils that are packaged in aluminium products. We hope to roll this out even further so stay tuned!

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*Compared to one of the leading competitors.

#COLORFOREVERYONE #GOGOLDWELL

Dramatic brows are a major trend for the year ahead, and Henna is a brilliant way to replicate the look of thicker, fuller brows, without the use of chemicals to develop the colour. In this course you will learn about the history of Henna, how it compares to other brow tints and how to mix and apply.

As this is a blended course, you’ll complete three hours online learning in the comfort of your home, before attending an in-store training session for four hours. During your in-store training, you’ll learn more about shaping the brows, from measuring and marking to hair removal with wax as well as aftercare.

What’s more, if you need to refer back to the course materials after you’ve completed your training, the online learning portal will be available to you for one year.

What you’ll need:

You’ll need to purchase the ProSpa Henna Brows Starter Kit before you start the course, so be sure to contact your local store in advance – and don’t forget to patch test! On the day of the in-store practical you’ll need a model and they will also need to have completed a patch test at least 24 hours in advance. Please bring a fully charged iPad, tablet or laptop so you can access your E-certificate on the day.

Suitable for: Beginners and anyone wishing to update their skills.

You must be 18+.

Cost: £145+VAT Find out more about all the courses Capital has to offer at capitalhairandbeauty.co.uk/training and capitalhairandbeauty.ie/training 5

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ADVICE

The keyword that springs to mind reading about Rianna Henry’s week is ‘multi-tasking’! Rianna is a freelance hairstylist, bridal specialist, ghd educator and mum to a one year old. Take a look at her busy week…

Monday

Location

Surrey Years in business

Hairstylist for 12 years; 6 years self-employed

A WEEK IN

Tuesday Baby comes along for the ride for my morning clients. I wake up at 4am, do my workout and by 6am we’re on the way to Primrose Hill for my first client.

When I arrive I put baby on the sofa with his toys while I blowdry my client’s hair. Once I’m finished I change him and grab a quick breakfast before the next client.

After my second client we head to our local Everyman Cinema for Baby Club – it’s a babyfriendly movie screening where anyone can bring their baby and no-one cares if your baby cries or if you’re feeding. While we walk I call the salons that I’m teaching at the next day to confirm time slots, what they want to learn and where I can park.

MY

All imagery supplied

SHOES

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Mondays have always been my day off, ever since I was in a salon, but I wake up at 4am every morning no matter what day – even before I became a mum. While my baby is sleeping, I shower and then respond to emails I’ve missed over the weekend and confirm any online appointments that have come through.

After my son has his breakfast, I drive him to swimming, then it’s back home for lunch. As swimming really tires him out, I use this time to film any requested brand content before dinner and bath time.

hours! But I always seem to arrive 30 minutes early, so I grab an iced latte.

I arrive at the first salon and talk with the salon manager about what I plan to do. I like to do demos on a block and then let the stylists go off and do it on their models, so I spend the first 30 minutes talking about products and showing techniques. The remaining time sees me walking around to see how the stylists are doing; I take lots of pictures for the salons to use as social content too. Once I’ve had lunch I head to the next two salons and then get back on the motorway to drive home.

pastry and then I set up my kit.

If it’s a shoot with ghd, I don’t need any kit as it’s usually couriered across to the studio.

If it’s a campaign or e-com I’ll have a chat with the creative director to discuss the looks we’re creating before we get started.

I love being on set; it brings me so much joy to meet new people and work with some amazing brands.

Saturday It’s bridal season which means my Saturdays are full of brides!

I usually leave by 6am to drive to Kent or Surrey to arrive for my bride by 7:30am.

Rianna’s Advice

“Be a nice person; I’ve learnt over the years that brands choose me over someone else not just because of my skills but because they like me. I mingle with everyone on set – camera man, video guys, runners – everyone. ” Thursday Baby’s at childcare today so I drive to Primrose hill for a 7am appointment; it’s a blowdry and when I finish I grab a green smoothie and head to my next client. I usually visit around five or six clients per day, from blowdries to haircuts to silk presses. I aim to finish my last client by 4:45pm so I can head home to sort dinner before picking up baby by 6pm.

With brides I like to blowdry and put rollers in first and then start on a few other people, then move back to the bride to finish the look and let it set. Then I’ll complete the bridal party and help the bride get into her dress.

After my bride I head back home to spend the afternoon with my little boy; either a soft play session or to the park.

Then it’s time for a family dinner and movie night.

Wednesday

Friday

Sunday

Most Wednesdays I’m a freelance educator for ghd so I drive out of London to teach 2-hour sessions at three salons.

I load up the car and drop baby off at childcare for 7am before starting my commute. Every commute is different; some are an hour’s drive, others two

Today’s a shoot day so again I wake up at 4am, do a quick workout and get ready. I wake up baby at 6:15am and drop him off to the childminder by 7am and head to the set.

When I get to set I usually have breakfast on arrival which is often an iced coffee and a

I wake up and go to church in the morning and afterwards we like to go out for breakfast as a family and then have a family day out; depending on the weather we’ll go to the beach or have a day at the zoo or the aquarium. Sundays are always about family.

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#What’s In Your Trend Toolbox?

Natural looks are this seasons trend, but who said natural has to be boring!

For exciting natural finishes these Koleston Perfect shades are a must have!

5/18 for cool brunettes 6/91 for cool to neutral brunettes 7/36 for cool auburn results

#Big Night OUt

Heading for an impromptu night out or feel you just need to shine then reach for your new best friend Shinefinity Glazing! Try glazing brunettes to add dimension with 06/71; Inject more vibrancy and tone into your redheads with 08/34 or Glaze blondes to add shine, neutralise and try something new with 09/61 or 09/65 #Shinefinity Hack -00/00 – Want a lighter depth the add clear gloss into your formula - Mix the 09/ shades 1:1 with clear to create a 010/ shade.

Looks expensive This time of year is all about the ultimate glam, and nothing says glam quite like glistening, glossy, healthy hair does.

We are obsessed with Color Wow’s new Money Masque; it’s a deep hydration treatment for all hair types that penetrates deep down to nourish, strengthen and repair. With Blue Sea Kale to repair damaged keratin and added heat protection, this is a cold weather must. £19.75

The big guns Sometimes, only Wella Performance Hairspray will do. Think of all those big, voluminous blowouts and precision updos you’ll be doing for the festive season – this is what you need. Offering ultra-hold, hair is kept in place for hours and looks naturally shiny all night long. £4.50/€8.95

Colour care Over on page 20 we’re talking about the rich colour trends for Winter, and this L’Oréal Professionnel Vitamino Color Shampoo offers the most luxurious aftercare.

Formulated with Resveratrol, known for its antioxidant properties, the shampoo removes impurities, promotes hair growth and gives lasting results that shine. £19.30/€20.30

Picture perfect

#Fix and Finish - Party Hair

Party hair deserves a fix and finish that will allow you to dance the night away! Give instant hold to your style with Mistify Me Strong! It’s lightweight formula gives firm hold for up to 24h but is easily brushed out. It helps protect hair from negative effects of humidity, UV rays and heat. Then finish your party hair with a dazzling shine, thanks to the luminosity of Glam Mist shine spray.

The Glitterbels HemaFree Topcoat ensures speedy results because there’s no need to wipe the nails after you’ve applied it. Plus it gives the perfect shiny finish over glitter polish and chromes. £9.99

When you need a product that fights the effects of hard water, removes product build-up and leaves hair shiny and bouncy, then you need the Olaplex Broad Spectrum Chelating Treatment. What’s more, there’s no mixing; just apply and leave it on for just 15-30 minutes and your client is ready for the next step. £30/€32 Shop all this and more at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie

The gift of Olaplex Whether it’s for you, your clients or your friends, this limited edition Hair Repair Treatment Kit from Olaplex is the perfect gift. Think of it as a mini – travel-friendly – hair wardrobe, packed with best-sellers No.0 Intensive Bond Building Treatment and No.3 Hair Perfector. £36/€42

Mix it up NXT Professional Hair Colour is the brand to reach for when you’re looking for stunning colour results and affordability. With a range of over 110 permanent colours – including some amazing metallics – and 42 ammonia-free semi-permanent tints, there’s literally no end to the tones and textures you can create. £5.19/€5.95

Get lifted The Salon System Lash Lift Starter Kit is ideal for anyone who’s ready to move into lash and brow services. The kit includes 10 treatments for both lash and brow lifts, ensuring lashes look curled and sculpted and brows are laminated to perfection.

TESTED

up with the trends and keep your clients winter ready... BUT Are You Ready?

Glittering finish

Those festive finishing touches.

TRIED

Hairdressing is a forever changing industry that moves at million miles an hour. We go to bed, we wake up, check Instagram and another hair trend has gone viral! We have provided the essentials you need to keep

TOP PICKS

AND

r e t n i W a ll e W Your x o b l oo T l a i t Essen

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£49.95/€56.95 8

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Kim Kardashian/Instagram

Charisse Kenion

The New Year looks like it’s going to be full of selfexpression and your clients are going to want to glow from head to toe. Read on for our guide to the trends you’ll need to nail.

EXTREME SHINE Whatever your clients’ hair length or colour, 2023 is all about upping the shine factor. Think deep hydration treatments like Olaplex, glossing services from Redken and plenty of at-home hair masking. From textured styles to sleek looks, it’s all about hair looking healthy.

On a side note, the preferred way to wear a glossy look is likely going to be super slicked back; Anne Veck says it’s all about finding the balance between looking styled without looking too wet: “finding the right product is key to making this look work.”

Check out: your service menu – is it offering glossing treatments? They don’t take long and are a brilliant way at upselling your services and increasing the bottom line.

JUST BROWS-ING

Lash Lift and 77 The Hill

Tinting Masterclass

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to ensure you’re up to date with the latest shapes and techniques.

Kendall Jenner/Instagram

Eyebrows have become a much bigger part of our beauty routines since the pandemic and are now seen as a key way of not only shaping the face, but expressing who we are. Two key brow trends for 2023 are brow lamination and bleached brows. Of course, brow lamination has been enjoying popularity for a while now, but it’s the SS23 fashion shows that are showing us just how many amazing brow shapes can be sculpted with lamination.

Bleaching is something that clients of every skin tone and hair colour are playing with; and the results don’t have to be platinum blonde.

From ginger brows to deep chocolate brown, everyone is enjoying a lighter coloured brow as it really opens up the eyes.

Check out: our Brow Lamination,

Darrel Starkey

HAIR AND BEAUTY TRENDS YOU NEED TO KNOW ABOUT

Dewy skin has been in for a while, but for 2023 it’s less about applying highlighters, and more about what’s underneath. Even backstage at fashion week, the emphasis was on skin prep, not makeup.

Winter is always a stressful time for skin, so now is the ideal time to encourage clients in for facial peels, exfoliation and facial massages. Always advise them on daily skincare that hydrates and protects the skin, to keep the results for longer.

Check out: our range of skincare courses, from facials to dermaplaning for guaranteed glowing skin.

YUMMY Award-winning nail tech Metta Francis says that we’re still going to be in love with glazed doughnut nails.

You can find a full list of all our courses at capitalhairandbeauty.co.uk/training today!

“The trend will continue into 2023 and we’ll see a demand for pearlescent tones

and finishes which will be used as bases for nail art, French manicures and glazed tips. The iridescent two-tone soft look is achieved with top coats and pearly chrome powders and really is the nail version of the ‘dewy girl aesthetic’,” says Metta.

Think Krispy Kreme with a glistening touch of icing. For nail tech and #OPIBoss Dani Bailey, the trend isn’t that new but is in high demand. She says: “We’ve been using chrome forever – I don’t know how many times it has come in and out of fashion! But Hailey Bieber and @nailsbyzola definitely put glazed donut nails back on the map: even brides want it now!”

Check out: our range of nail courses with The Manicure Company and Gellux; we’ve got everything from nail art trends to acrylic extensions for you to choose from.

NIGHT OWL/ NOCTURNAL

Darrel Starkey

2 0 2 3

EASY BREEZY, GLOWING SKIN

Nails By Zola

TRENDS

If you’re up on your TikTok trends then you might have heard phrases such as ‘indie sleaze’, ‘sad girl’ and ‘night owl’ – all trends that are heavily inspired by a key ‘90s trend: grunge, as well as hit TV show Euphoria. It’s all about dark hair – think blues, blacks and purples – the octopus haircut, dark makeup and of course, dark nails.

Check out: our full range of colour courses, from balayage and freehand to colour correction and bleaching.

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Darrel Starkey

LET’S

P A R T Y

Big and Bouncy This year has been one of excess volume, height and extreme shine. When creating a look like this, it’s important to create as much volume as possible, early on.

I recommend prepping the hair with a volumising shampoo and conditioner, massaging the products into the scalp and evenly distributing throughout the hair.

Then, using a large barrel brush, focus the heat at the roots and then lift and dry from root to tip. I would also recommend using a protective finishing spray for instant frizz reduction, zero static and boosted shine. Gill Berry

Nothing says celebration quite like a new look! Check out these luxe party tips f rom some of the best in the hair business.

Barry Maddocks

TRENDS

Simply Beautiful

and Director of JKPHairspa

Upside Down

Darrel Starkey

My prediction for party season is beautiful yet simple hair. Think classic, yet understated and glamorous. Clients love looks that can be easily recreated in the salon or at home and a sleek, straight look with a side parting is a subtly glamorous style. To maintain a style like this it’s all about regular trims and blowdries to keep hair sleek and super shiny. Jack Kilpatrick, owner

Blissed out Braids

Darrel Starkey

This is one of my favourite trends that’s gone from being a popular summer style to a real party favourite. I love to combine a pretty lattice braid with some gorgeous, soft waves. This braid method uses multiple strands of hair, weaved in different directions to create a basketwoven lattice look across the section.

Even creating this in a small square section will make a real statement. Finish the look with a professional shine spray for that final touch of perfection. Darrel

Retro Luxe Vintage hair is coming back and the glamorous ‘60s-inspired bouffant is a style that works for many and can be adapted to suit any hair type and preference. I think there’s been a real shift from the once prevalent blowdry with tonged ends, to a more relaxed texture as clients embrace their natural hair. For me, a textured bouffant is the height of style for any New Years Eve celebration.

Sheree Thompson, Siren Hair Art

Super Sleek The festive season is all about glam, glam, glam. We’re going to see a lot of bouncy blow out’s reminding us of the iconic ‘70s era. One of our go-to looks for this season is texture; whether that’s via a crimped wave, a bouncy curl or a subtle bend through straight hair – it’s all about texture. Brian Leo McCallum, Owner

Super long and sleek – the glass hair trend is all about super long, luscious-looking hair! It’s easy to create with the help of a hairdryer, before going over the hair with heated styling tools, but it’s essential that you’ve done the right moisturising prep.

Always use a quality hydrating shampoo and conditioner, followed with a heat protection spray to keep hair protected and glossy at all times. Tina Farey,

of ROAR Hair and Beauty

Editorial Director, RUSH Hair

Darrel Starkey

RUSH Hair

Smith, z.one concepts

Starkey, Taylor’s Hair Studio

Glam with a capital G

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A modern version on the half up, half down style is a relaxed updo braid with waterfall waves – it’s a blend of two highly-requested styles at our salons! It’s low maintenance and easily tailored to suit the client and their style. Andrew

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MEN’S HAIR

MEN’S HAIR

BACK TO THE NINETIES For award-winning stylist Jason Hall, the ‘90s has a special place in his heart when it comes to this season’s men’s hair. In fact, the theme for Jason’s newest men’s hair collection, North Country Boy, is rooted in relaxed, floppy looks that would have been seen on the likes of ‘90s indie bands such as The Charlatans and The Stone Roses.

Jason says: “Most men’s collections have always been based roughly on the same things:

football, fashion, friends and music, and a lot of young clients are listening to music from the ‘90s, so it makes sense that trends would come full circle.”

Jason Hall

THROWBACK

It seems like 2023 is going to see a lot of old-school trends make a return, as more men than ever are embracing length.

FRESH AND MODERN

All images: Jason Hall

Brodie Raeside, OSMO Ambassador and owner of Heavy Hands in Ilkeston, Derbyshire says it’s time to freshen up.

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“I’m seeing a lot more clients moving to more skin taper focused styles, rather than skin fade. A taper is just a miniature fade at each temple and on the nape of the neck, and it gives the client the option of growing out the rest of the hair while still feeling fresh and modern. A lot of these same clients seem to be growing their hair into brushed or swept back styles, with more length and movement on the top and sides, either straight back or more often with curtains – a definite late ‘90s style, reminiscent of footballing hero David Beckham – or a side part.”

Overall, Jason predicts a return to longer hair, as throughout the pandemic, many male clients have got used to having more length, and are more versed in taking care of it. Even the traditional short back and sides has been updated with longer length on top.

Heavy Hands

Jason Hall

Jason’s North Country Boy collection was inspired by a playlist of his favourite songs from 30 years ago, which only added further inspiration when it came to styling each of the looks.

When it comes to styling products, Brodie highly recommends OSMO Matt Salt Spray on wet hair; he says the key is to really work it through before blow drying.

“This will swell the hair a little and give it the grit that I need and encourage texture and movement.

Once I’m happy with my blowdry, I’ll use OSMO Matt Clay Extreme, working from back to front, again really working the product in.

This provides solid hold for our shape and texture and a touch of moisture to the hair to bring the style to life.

“For shinier/finer hair types that can’t take too much product, try OSMO Power Powder, a volumising

powder which is completely dry but gives an insane hold and lift to the style,” says Brodie.

Head to capitalhairandbeauty.co.uk and capitalhairandbeauty.ie to shop all your men’s styling needs today 15

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FRE E L AN C E FOCU S

Glittered Acrylics from Glitterbels.

Welcome to The Glitterverse.

Don’t forget to look after yourself. Make sure you’re hydrated and have a big bottle of water to hand, as well as healthy snacks and foods you can eat quickly in between clients – fresh fruit, protein bars, nuts, etc. Try and stick to three meals a day to keep your body nourished and energy levels up. You can prepare breakfast/lunch the day before – overnight oats, bagels, sandwiches, wraps, and physically schedule in time to eat and have breaks. Get some fresh air, spend some time stretching or even do a 10-minute yoga video – anything to give your eyes a break too! Metta Francis @nailsbymets

As a freelancer, I like to ensure that my festive period diary fits in as many clients as I can handle, without overworking myself. Many clients will be coming in for what I call ‘Christmas blowdry season’, so I offer these as shorter services to fit in between my colour appointments. Then I’ll offer all my clients who come in over November and December a free treatment with any appointment that they book in January.

This ensures that my January period is busy, as it’s often quiet immediately after Christmas.

It’s important to look after your regular clients but don’t over-book or over work yourself! I actually plan in two tea 16

breaks per day in my diary, just so I get some time to catch my breath and gather my thoughts.

Finally, don’t be afraid to be strict when it comes to last minute appointments. If you can do it: great, but if it’s going to make you feel stressed, it’s not worth it. Abbey

Unsplash

With busy times you can see an increase in bookings, and an increase in stress. Here some of our faves share their practical tips to dealing with overwhelm and staying on top.

Jarrold, UK Ambassador for Indola

My top tip would be to never take on more than you can handle.

Don’t overwhelm yourself. Remember to keep a level of work/life balance so that you can enjoy the festive period too! Always make time for the things that you enjoy and plan them into your diary.

For me, that’s getting a workout in at the gym, and I always make sure I can fit it in throughout the week. Another key tip is to stay on top of your diary and don’t slack on your organisation. By working as efficiently as you can you’ll help reduce stress. Jay Birmingham, Celebrity hairdresser

My top tip has to be take time for yourself – it’s vital. At such a busy time of year, working seven days a week becomes the norm, in order to accommodate every client and all their requirements. However, this will lead to burnout so it’s important that you have adequate time off in order to relax and recharge for the following week.

Secondly, be strict on your working hours and set boundaries. We all love our clients and do what we can to put them first, but please stick to your working hours only.

Your down time is your time to relax and unwind. Set boundaries when it comes to replying to messages – you don’t have to reply immediately and you can also set an auto-response. Clients will understand that you too need time to yourself.

Darrel Starkey, Taylor’s Hair Studio

The number one rule is always have a back-up plan. We all know that sometimes things can end up out of our control, however ensuring you have plans to cover every issue are key to surviving this busy season. If you get sick – what do you do? If you experience a whole host of cancellations – what do you do? Think of all these things and plan ahead – hopefully it won’t be needed but if you plan ahead you’ll feel that much better for it. Tracey Devine Smith,

There’s no limit to imagination. We want to inspire your inner world of creativity with our incredible collection of Glittered Acrylics. There are hundreds of breathtaking colours to choose from, so finding the perfect shade of creativity has never been so easy.

ASP Global Ambassador Need more advice on thriving as a freelancer? Head to www. capitalhairandbeauty.co.uk/freelancefocus to download our full FREE Freelance Guide

AVA IL A B LE ONLINE A ND IN S ELECTED STO R E S* *Brierley Hill, Walsall, Wolverhampton, Nottingham, Lincoln, Mansfield, Derby, Aintree, Manchester, Stockport, Chester, Leeds, Glasgow, Hillington 17

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ADVICE

A B C

Unsplash

KNOW YOUR

S

The issue: cold outside, warm inside Winter is around the corner and your clients have probably started using their central heating to fight off the cold. But while it’s keeping them warm, it can massively affect how their skin functions, and even their hair. Central heating gives out very dry heat, meaning that after a few hours, skin can start to feel irritated, itchy and dry; for some it can even start to produce excess sebum, resulting in breakouts.

The same goes for the skin on your clients’ scalp; both dryness and excessive oiliness can occur and they might find themselves feeling irritated and scratching their scalp more often. Ensure they have regular exfoliating scrub treatments, followed by hydrating masks to ensure the scalp is left feeling soft and the hair is shiny not greasy, and flake-free.

Think: P for Protein/Keratin

The issue: heated tools The festive season is that time when even the most simply styled clients often ask for something a bit more special. This often means big blowouts and updos, or for some it’s all about a gorgeous, poker straight finish. Using heated tools isn’t a problem if you’re recommending some solid heat protection options. But if a straightener is your client’s daily go-to, you’ll also need to encourage them to use regular oil treatments and deep hydration masks. Otherwise, the heated tool’s effects, alongside the cold temperatures outside could cause split ends and even breakage. For regular heated tool users, advise them of a regime that not only fortifies and strengthens, but will provide bond care too. Redken’s Acidic Bonding Concentrates range features the active ingredient of Citric Acid; it’s small enough to enter the hair fibre and leave the hair twice as strong, with weak bonds strengthened and pH balance restored.

Unsplash

For hair that’s super glossy, protein or keratin, is a key ingredient and will ensure that hair cuticles stay smooth and shiny, as opposed to dry and brittle.

Think: F for Fatty Acids

Any products containing Macadamia Oil are going to be highly recommended in the colder months. Unlike many other oils, Macadamia Oil is able to deep penetrate the hair shaft and is rich in antioxidants.

The issue: icy cold temperatures While it’s easy to cover up with cosy cardigans and coats, protecting our skin is a lot more difficult during the winter months. Add to that an increase in existing complaints, such as acne and rosacea, plus chapped lips, windburn, eczema and the so-called winter itch – that feeling you get when your hands and feet are so cold and dry – and your clients’ skin could end up feeling, and looking, less than happy.

Unsplash

Now is a time to add warming mani/pedi treatments, hydrating facials and relaxation rituals to your service menu and be sure to check in with your clients to discuss any changes they’ve noticed in their skin. This way you can suggest improvements to their current regime and provide a more bespoke treatment.

Think: G for Glycerin

While new and innovative ingredients and products pop up every other week, there’s nothing like good old Glycerin to keep skin soft and soothed. Glycerin naturally binds to water, meaning it’s perfect for applying on top of your recommended serums and moisturisers to really lock in hydration.

As the changes in weather affect your client’s hair and skin be sure you know which ingredients to recommend to keep them in tip-top condition this Winter.

and capitalhairandbeauty.ie Unsplash

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Shop all your winter hair and skincare at capitalhairandbeauty.co.uk

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COLOUR

READY FOR A

Here’s to a tasty colour palette of spicy reds, hot chocolates and buttery blondes for Winter!

B O L D

Warm, warm, warm is my prediction! It’s all about colours with gold, copper and red undertones as we move into autumn/winter. Blondes will be buttery and rich with a focus on soft corn shades that will suit a range of skin tones and complexions.

Brunettes will be gorgeous cherry brown and laced with coppers and caramels for a multi-tonal finish that creates dimension and movement. Reds will have orange undertones; think coral glow and paprika reds.

COLOUR MOMENT?

Urban Hair

It’s time for something unique and

Dimensional Brunette is the trend for Winter 2022, already extremely popular with clients and celebrities alike. It’s about adding a lot of different tones into a rich brown, creating some incredible movement and a very multi-dimensional finish. For those who want to make even more of a statement, adding money pieces to the front or some gorgeous ‘90s-inspired chunky face-framing pieces is the way to go.

La Medusa

Brian Leo McCallum, Owner of ROAR Hair and Beauty

Blondes are opting for the lived-in look, going for darker, more blended roots and gorgeous blended colours. Think a much softer, golden, blonde inspired by golden hour, that time just before sunset; it’s so pretty. Again, for those looking to make it a little more bespoke, try adding pastel tones throughout.

My clients are already loving the Bronzed Blonde – think gorgeous, golden blonde with plenty of warmth throughout, that adds to the dimension and resulting in the most beautiful tones.

Ainsley Gray, F&M Hairdressing Safy B

Diana Carson

Redken

Julian’s Hair

Redken

Secrets Hairdressing

Suzy McGill

Safy Burton, Safy B Salon

Colour is going to be very organic this

year and full of warmth. Buttercream blondes, soft golden hues and yellow with pops of gold will be a big hit in salons throughout Winter. Clients are opting for more natural, seamless tones to bring their hair to life. For darker hair, the colours will cool right down, making way for pretty hints of earth tones but we’ll also see some stunning and rich, dark chocolate brunettes.

Tracey Devine Smith, ASP Global Ambassador Shop for all your colour care needs at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie

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THE JOURNEY

THE

JOURNEY

Senol Erdogan, London

As someone who started working at just 8 years old, and opened his first barbershop in Turkey at the young age of 14, Londonbased Senol knows the value of having access to the right tools and products.

That’s why he’s been shopping at Capital for the past 10 years. Here’s to the next 10! @barberkinguk

Warren Edwards, co-owner Warren & The Hare, Dorset

Entering the Warren & The Hare means you’re entering a space that’s welcoming, cosy and professional. With arty touches and detailed finishes, the genderless salon is dedicated to making everyone feel their absolute best. That’s why they have chosen to work with Capital since opening last November.

Shelbie Nippard, owner Angel Hair and

On the Capital experience, co-owner Warren says: “The whole team are great; they’ll come down last minute – they’ll literally deliver what we need door to door.”

Beauty, Bournemouth

Be sure to check out the salon’s Instagram to see the cutest little pup, Bow, the Cocker Spaniel!

Once upon a time, Shelbie Nippard worked at Capital, before attending in-store training to launch her own mobile business. Today she specialises in hair, beauty and nails and credits the range of courses at Capital with being exactly what she needed to bring her dreams of having her own business to life.

@warrenandthehare

@_angelhairandbeauty_ Maria Marchesi Jones, owner of Bella Mia Beauty, Swansea

Over the 14 years that Maria’s been in business, Capital has been right by her side and The Manicure Company is her daily go-to nail brand.

Bobby Porter, owner of Slingers Barbershop, Kent

We’re proud to say that the Capital name means so much when it comes to serving and supporting our customers. Over the past few months, we’ve been connecting with our customers in person, to find out what we’re doing right, and how each of them have come to rely on our knowledgeable in-store teams and training, as well as our one-hour click and collect and online delivery service. Read on to meet some of our customers, f rom all across the country.

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At Slingers, Bobby aims to support his customers by letting them know that they can feel comfortable enough to treat the space like a home away from home, whether that’s via the mental health awareness hashtags in the window, or by offering them a warming glass of whiskey – if they’re not driving!

The vibe of the salon is super chilled and stylish but with a sense of humour and irreverence that’s ultimately all about comfort. That’s why the salon chose Capital for its recent barber chair upgrade: Bobby opted for the timeless Soho Barber Chair in black, and so far, the response has been hugely positive.

Lauren McGinty, owner of Wo:Man Kind Beauty, Edinburgh

Working in beauty from the age of 17, Lauren always knew she wanted her own space. Today she runs an awardwinning salon, offering everything from microneedling to dermaplaning and nail extensions, and she values having the right supplier.

“Capital has a great online service, which is perfect for those last-minute bookings!” says Lauren. @womankindbeauty

“It’s great working with Capital; I always know what’s new and they go above and beyond. I couldn’t ask for more.” @bellamiasbeauty Mark Summers, Newcastle

Next stop: Newcastle, where we met Mark Summers, a freelance luxury hair extensions specialist. Mark says he really relies on his relationship with Tracy and the local Newcastle team, which has grown over the past five years.

Whether you’re a freelancer or salon owner, if you want to make Capital

@slingers.

“As a company, they’re extremely helpful.

Things are ever-changing in hairdressing and I’m also keen on using more exclusive brands, and that’s what Capital offers.”

barbers

@marksummershairextensions

part of your journey, find out more at www.capitalhairandbeauty.co.uk/ were-here-for-you-beauty

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V A L U E

Unsplash

Shutterstock

A D D E D

ADVICE

Have you heard of the Metaverse?

Some time in the future, if Meta (owner of Instagram, Whatsapp and Facebook has its way) we will all have our own enhanced versions of ourselves, living and shopping in the Metaverse, a world of digital spaces that we can dip in and out of when we feel like it.

While it might seem far-fetched and even a little creepy, we’re already seeing Virtual Reality (VR), Alternative Reality (AR) and Artificial Intelligence (AI) affect how we use our phones, how we shop and how we organise ourselves. It’s still a way away, but there are definitely some positive things we can take from the world of tech as it moves forward, right now.

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NEW IDENTIT Y For instance, you could use the Metaverse to create a virtual salon that acts as a marketing tool to drive footfall into your bricks and mortar salon. Clients can try on what they like virtually, and then come to you with a more specific idea in mind.

In fact, when it comes to the client trying on anything they like, we might well see the Metaverse encouraging even the least experimental client to try something completely out of their comfort zone. It could be a brand new way of expression for those who might often choose a ‘safe bet’ when it comes their hair colour and style.

NEW TOOLS The Metaverse has already made an impact on the industry, with many people undertaking virtual consultations during the pandemic choosing to keep it up even though restrictions have lifted.

I think the tools that are being developed within this virtual reality would make for a great consultation service, as it could likely give the client a more realistic vision of what styles they can wear, and what we as stylists could achieve, giving a very near likeness of the end result. It will be a tool that gives the client a lot more confidence and will allow them to be more flexible time-wise if they are given the option of a virtual consultation.

A NEW WAY TO EDUCATE? VR is already changing how hair education works – it seems those couple of years that we spent adjusting to communicating via Zoom have made us more flexible in how we teach and learn.

Think of how you might train your staff in the future, with interactive methods that incorporate visual and audio devices.

DON’T LOSE TOUCH Physical interaction and engagement is so vital to our industry that after the past few years, I feel a virtual life could negatively impact not only our industry but many more, and could negatively impact the individual. But it is is forever evolving and continuously making headway so it makes sense to use the tools it provides to us as stylists and salon owners if it can make our clients’ lives easier. Having a tool which provides realistic expectations would give clients an opportunity to experiment more.

Likewise more virtual consultations would take the pressure of clients finding suitable times to physically come into the salon. Andrew Smith, Andrew Smith Salons

While Andrew’s concerns are definitely being echoed within the industry, with a strong emphasis on hairdressing being a ‘hands-on’ talent, an ideal future would be one where the Metaverse is used as an experimental tool, while hairdressing itself remains a very human skill.

Darrel Starkey, Taylor’s Hair Studio

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I N TR O DU C E S

Introducing...

PARLOR from Capital Hair & Beauty - the UK’s largest independent supplier to the hair and beauty industry.

Proudly built on the same quality, expertise and experience that’s made Capital the preferred choice of hair and beauty professionals across the country, PARLOR is customer-first.

Practical. Affordable. Reliable.

PARLOR takes its values seriously. We know that with the right tools, stylists and technicians are free to be their best, and deliver the premier experience to each and every customer that walks through their door.

DISCOVER THE COLLECTION IN-STORE AND ONLINE:

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SHOP NOW, PAY LATER WITH KLARN

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DELIVERY TIME 2 - 3 DAYS.

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T H E C A P I TA L C U T W I N T E R 2 2

R E TA I L

GIFTS WITH

PURPOSE By planning ahead when it comes to retail, you can ensure you’re covered from Christmas to Valentines Day. Check out just some of the amazing gift sets on offer; you might even want to treat yourself.

A giftset is not only the perfect way for a client to feel extra special; it’s also a great way for them to introduce friends and family to a completely new product range, allowing them to try a few different items at once.

Adding gift selections to your inventory now also means you’ll have plenty of bonus goodies to offer when it comes to people thinking about Valentines Day too.

The gift of glassy, glossy hair

From £8.99/€10.99

From £26.80

From £14/€18

The gift of on-trend nail shades Nails have become that service that almost everyone indulges in for a special occasion; so whether it’s a NYE party or someone needing some V-Day art, we’ve got you covered. From The Manicure Company we’ve got the divine Christmas Obsessions. A gift for the truly obsessed, this Christmas set from TMC features all things red, glittering, and metallic. With five brand-new gel polish shades and the much-awaited return of the TMC metallic gel creams, this limited edition collection should not to be missed.

For some nourishing nail treatments a must-buy is the OPI Holiday Power Duo ; featuring the everpopular ProSpa Nail & Cuticle Oil and Nail Envy nail strengthener, it’s ideal for anyone wanting to prolong the health of their nails at home.

We’ve got a huge range of haircare related gifts for you to retail to your clients. Color Wow has two extra special gifts; Glass Hair, featuring shampoo, conditioner and the cult must-have, Dream Coat Supernatural Spray and there’s the Volume kit too, featuring shampoo and conditioner plus an extra large Bombshell Volumizer.

From Wella there are three gifts for your clients to choose from, consisting of shampoos and conditioners from their nourishing Nutri Enrich, Invigo Color Brilliance and the luxe Fusion

range.

And that’s not all; we’ve got retail specials from IQ, BC, OSMO and Olaplex, meaning no-one needs to miss out on super shiny, voluminous hair this Christmas.

The Manicure Company £41.50/ €48.75 OPI From £21.00

The gift of skin that glows Skin is in all year round, and we’ve got retail offerings for clients who like a natural glow, and those who like to amp it up with a spray tan. From Pharmagel we recommend the Double Cleanse Holiday Set ; perfect for the ultimate prepped skin, and there’s also their Favourites set; featuring the skin-perfecting Enzyme Ex-Cell and our favourite DN-24 Hydracreme, the ultimate for hydrated skin.

Pharmagel From £18.75 Way to Beauty From £29.99/€34.00 Dr Paw Paw £9.99

Shop all of this and more at capitalhairandbeauty.co.uk and

For those who like to glow with the help of a tan, then you need to stock up on the Way to Beauty Clean Girl Edit ; ‘clean girl’ is a major social media trend right now, and it’s all about clean, glowing skin. This Edit features the divine Coconut Tanning Water, a facial tanning must, and the perfect tanning tool, the Kabuki Brush. For even more tanning luxury, there are two other sets from Way to Beauty, including the Ultimate Tanning Collection, featuring a tanning mitt, head band, brush and four convenient ways to tan.

For the final affordable touch, we love the Dr Paw Paw Mini Shine set, featuring three travel-size versions of their best-selling Balm. The perfect stocking filler!

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NAILS

NAIL TRENDS

After Dark

Imarni Nails

THE WINTER

Social media has massively influenced nail trends this year, and TikTok is definitely leading the way when it comes to sharing micro trends. For instance, in the mainstream, dark shades like purples and browns always come into play for Winter; but on TikTok that darkness is broken down into mini trends, such as Night Owl and Indie Sleaze – mentioned earlier in our 2023 trend review on page 10 – both of which contain deep metallic tones, think gunmetal grey and dirty silver and some grungy embellishment.

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Vviki Mani

Nails by Mets

Winter is here and there’s no denying that nails are about to get a whole lot darker. But alongside that depth, there’s some serious shimmer too. Read on for our top seasonal trends, and we’ve also thrown in two Christmas step by steps – be sure to show us yours over on Instagram! Just tag @capitalhair so we can see you.

Jaz Mogers

For award-winning nail tech Metta Francis, chrome is back in a big way. Chrome was a major hit a few years back, and now the likes of Lizzo and Kim Kardashian are loving it for a red carpet look. It makes sense that Metta says it’s time to reach for your metallic powders again.

“Chrome was huge on the fashion week catwalks and we’re going to see it used in so many different ways, from full coverage, accent metallics, chrome tips and intricate nail art and we’re going to see it in every colour imaginable at every length.

Nails by Mets

Shimmering sights

A trend that’s perfect for clients who just want pretty, simple nails has to be neutral browns. From rich chocolates to warm cinnamon and toffee shades, it’s all about cosy vibes and there’s a brown to suit every skintone and nail length. This trend can be kept super chic with one creamy shade all over, a two-tone effect or you can take it to the next level by adding some shimmer or gold leaf.

You can expect to see more wearable silvers on short, natural nails for an everyday look and for longer, more extreme lengths we’ll see classic golds, greens and purples,” says the Londonbased tech.

Of course, the glazed doughnut trend is all about shimmering, natural nails too – if you want to know more, head to our trends focus on page 10.

Nails by Mets

Nails by Mets Eri Ishizu

Cosy chic

By Shelley

Hard as Nails Nails of LA

Klaws by Katie Eve

YOUR CLIENTS CAN’ T WAIT TO WEAR!

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FESTIVE SPIRIT Candy coated Here we’ve got two gorgeous Christmas nail step by steps for you. First up it’s a candy cane design by Jaz Mogers using Gellux.

#1 Prepare the nails by filing to shape, pushing back the cuticle, and buffing the nail plate. Cleanse nails and apply GELLUX Fast Bond. Then apply a coat of GELLUX Light Pink Builder Gel and cure.

#2 Using GELLUX Purely White and a fine liner nail art brush, paint a French tip. Don’t worry about it being too neat! Once drawn, cure for 30 seconds.

#3

#5

Next, paint a line down the side of the nail with GELLUX Purely White and cure for 30 seconds.

Using GELLUX Meteorite, paint thin red lines to create the candy cane’s stripes.

#6 Finish the design by painting two coats of GELLUX Super Shiny topcoat and cure between each layer. Once cured, wipe over the nails with GELLUX Prep + Wipe and be sure to oil the cuticles.

#4 Perfect the candy cane design and round off its edges with another coat of GELLUX Purely White and cure.

Christmas lights Next we’ve got this pretty fairy lights design from Dani Bailey of @danibaileynailartist using OPI.

#1 Start with two coats of OPI GelColor ‘You’ve Got That GlasGlow’. After curing, wipe the tacky layer with IPA 99%.

#2 Using OPI GelColor in ‘Lady In Black’, load a thin striper brush for the design. The trick

is to use a tiny amount on the brush each time, making sure all the bristles are coated evenly. This allows for really accurate detail.

#3 Draw the cord for the lights first, the add a dot where every individual light will be.

#4

#5

Mixing some top coat with golden chrome, make the golden gel for the lights, then, using the tip of the brush, apply a dot of golden gel and drag it gently downwards to create the lightbulb shape.

Add some details by adding a tiny amount of white gel through the ‘lights’.

I used OPI GelColor ‘Alpine Snow’. Then just apply your top coat and you’re all done.

So pretty!

Silver Lining

Golden Girl Crimson Cracker Mrs Claws

Sugar Plum Wrapped In Rubies

Decorating Diva

Be sure to stock up on all your nail care essentials at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 32

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#1 Glitterbels Acrylic Starter Kit The perfect introduction to the Glitterbels brand, this kit is designed to give you everything you need to create the most essential looks. Featuring five core powders in the prettiest nudes and neutrals, as well as prep essentials and Monomer, get to know the brand in the best way. £30.45

#2 Kaeso Hydrating Collection For normal to dry skin, you can satisfy all your facial clients’ needs in just one box with this Kaeso collection. Designed to nourish and hydrate, the box kit features a Hydrating Mask, Exfoliator, Cleanser, Toner and Moisturiser, meaning skin is kept fully hydrated at every stage. £17.50/€19.00

#3 Lash FX Under Eye Gel Patches

#4 Monuskin Moisture Rich Collagen Cream

Protect your clients while you give them the lashes of their dreams with these Lash FX patches. Infused with a special anti-wrinkle formula, they’ll leave your clients looking and feeling fresher at the same time. £9.95

It’s that time of year when even the glowiest of complexions needs an extra hydration boost. We love this Collagen Cream from Monuskin because it’s packed with Evening Primrose Oil, a fatty acid that keeps skin protected and supple.

It’s also great for wearing underneath makeup.

THE BEAUTY

EDIT New Year must-haves

#5 Skincare Cosmetics Retinol Eye Gel Formulated to reduce fine lines and other signs of ageing, we love to keep this eye gel in the fridge for a cooling effect that improves texture and radiance. Try it on your facial clients as one of the final steps in their treatment – they’ll love it too! £16.00/€18.24

#6 Way to Beauty Medium Spray Tanning Solution The same brilliant formula, now available in more sustainable packaging that’s an industry first. Enriched with Aloe Vera and Vitamin E, this sunkissed spray tan keeps skin glowing and healthy. £20.90/€23.85

#8 The Manicure Company’s Christmas Obsessions

£29.95/€37.56

#7 Satin Smooth Professional Double Wax Heater

With two individual warming wells, this compact wax heater ensures you’re more than ready for the busy festive period. Featuring individual controlled temperature settings and a wax clamp to ensure safety, this is the perfect addition for a mobile therapist. £69.95/€80.40

#9 OPI Jewel Be Bold collection

Probably the most luxurious nail range you can get your hands on right now, this Christmas Obsessions collection is packed with essential shimmer and classic reds. Our obsession? It has to be Wrapped in Rubies - a decadent cool red updated with some glam glitter.

We’ve been talking about high impact nail shimmer on page 31 and this is the collection you need for metallic intensity. Go Big or Go Chrome and Sleigh Bells Bling make the perfect silver and gold pairing to up the festive vibes.

£41.50/€48.75

£19.90/€21.35 Shop all this and more over at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie

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Hair Repair Treatment Kit

Now available at Capital

£36/€42 Kit Includes: • N0.0 Intensive Bond Building Treatment 155ml • N0.3 Hair Perfector 100ml • Travel Size N0.4 Bond Maintenance Shampoo 100ml • Travel Size N0.5 Bond Maintenance Conditioner 100ml

Shop in-store & online 36

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