The Capital Cut | Spring 2024

Free for all Capital Hair & Beauty customers

THE TRENDS, THE INSPO, THE PRODUCTS

ANNIVERSARY EDITION: WE’RE 70!

1954-2024 Spring 24

T H E C A P I TA L C U T S P R I N G 2 4

CONTENTS EDITOR’S LET TER Welcome to the very first issue of the Capital Cut for 2024! We’re hoping you’re feeling rested, revitalised and ready for a prosperous year.

As always we are passionate about packing each issue with stories and advice to keep you inspired, and that all starts with the iconic Angelo Seminara. On page 6 the world-renowned hair artist shares his week with us and that’s swiftly followed by a celebration of Capital turning 70.

We can’t believe it ourselves!

On page 16 we begin five pages of haircut, style and colour inspiration, from new money colour to old money men’s styling. There’s also four pages of nail trends starting on page 26 and a special on the latest trend of manga lashes plus brow tips on page 30.

By the way, we’d love to know what you’d like to see more of in the Capital Cut so don’t hesitate to get in touch over on our socials. You can find us @capitalhairuk and @capitalhairireland on Instagram and @capitalhairandbeauty on Facebook.

Karen Hicks

ON THE COVER We’re taking a trip down memory lane and sharing some of our favourite Capital covers!

Marketing Manager

NEW PASTELS

MORE SHINE MORE CARE MORE SHADES

9,5-11 9,5-47

DISCOVER THE NEW IGORA VIBRANCE DEMI-PERMANENT HAIR COLOR

NEW NATURALS 8-00

6-00

*

4-00

INSIDE

Celebrating 70 years of serving you

**

3-00

12 The most radiance-enhancing SKIN FIRST

***

10-1

10-12

ingredients

WHAT’S TRENDING? 16 The latest cut, style and

NEW Integrated Bonding Technology for all blonde toners† for minimised hair breakage

NEW 10-SERIES 10-19

10-4

10-5

TRUE LEVEL 10-TONERS TO ACHIEVE THE CLEANEST AND BRIGHTEST BLONDE RESULTS

SAME trusted performance with a Moisture Protecting Complex offering better** inner hair strength and smoother hair

#MOREVIBRANCE * vs. untreated hair | ** vs. standard demi-permanent coloration | *** vs. previous IGORA VIBRANCE | †series 9 & 10 toners

www.schwarzkopfpro.com

LET’S GET LASHED! 30 Manga lashes and brow mapping

THE BEAUTY EDIT 33 New beauty must-haves SPRING CLEANING 34 It’s time to take stock and tidy up

colour trends you need to know about

05 Are you all stocked up?

TRIED AND TESTED

WEEK IN MY SHOES 06 The one and only Angelo Seminara

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BIRTHDAY 09 HAPPY TO US!

MONEY/ 20 NEW OLD MONEY Trend alert!

NEW MOOD NAILS 26 From #balletcore to dark and stormy

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Wella Professionals most luminous permanent colour has a NEW LOOK, with the SAME GREAT FORMULA: Violet based, Luminous and sheer results, Up to 100% grey coverage, and Microlight technology. It’s vegan formula owns a light reflecting damage prevention metal purifing technology.

ILLUMINA COLOR’S unique palette of warm, neutral and cool shades offer the most premium shading for expensive looking colour results. Inspired by the “No makeup makeup” trend, Illumi-natural is the art of applying permanent hair colour that mimics and beautifes the natural shades clients often ask for while providing all the benefits of a permanent colour.

GET THE ‘NO MAKE UP’ MAKE UP LOOK

NUDE COVER Think full coverage with a dewy finish Up to 100% Coverage.

Sheer Finish.

Cool, neutral & warm palettes to suit any skin tone.

HINT: Our Favourite Shades are 7/42, 6/76 and 8/38!

HIGHLIGHTED GLOW A touch of highlighter can brighten your complexion. By adding a touch of glow to your colour formula, you can brighten and define your end look.

Up three levels of lift Shiny & luminous results Cool shades for neutralisation Champagne shades for expensive looking blondes HINT: Our Favourite Shades are 10/69, 8/36 and 10/38!

SHEER BLUSH

Game-changing lashes Thanks to its hydrating properties, Hyaluronic Acid is one of the most popular skincare ingredients out there right now, so the fact that Olaplex has included it in its brand new Lashbond Serum is set to rock the lash universe!

Combined with Biotin to encourage growth this serum shows results in just a few weeks. £32.00/€35.00 for 4.5ml

HINT: Our Favourite Shades are Platinum Lily, Silver Mauve and 4Copper Peach !

£44.14/€50.35

Pure and simple

The gentle touch

Strictly Professional

working with gel products because it removes the product safely; simply apply with cotton wool, remove thoroughly and you’re ready to get to work. £5.45/€6.20

Not all oils are created equal; some are just too heavy for fine hair or just too thick. But the Olaplex No.7 Bonding Oil is perfect for all hair types.

It’s super light and is perfect for daily use for tired ends that need a little extra love.

for 1L

£15.50/€17.70 for 30ml

Acetone is a must for anyone

Expensive looking

Protect from the inside out

Check out our hair trends on page 16 and you’ll see that glossy waves and glistening colour are key for this season. Redken Acidic Color Gloss offers the ultimate in healthy-looking hair. With advanced pH technology it leaves hair with a long-lasting glass-like shine. £18.10/€21.40 for 273ml

Tiny protein molecules known as Peptides are the talk of the skincare industry right now thanks to their smoothing properties. Now they’re also working their magic in haircare, specifically in this L’Oréal Professionnel Absolut Repair Molecular Leave-in Mask. Repairing

hair at a molecular level this is a great treatment for all hair types who need a reboot.

Never sticky Color Wow is a brand that knows how to utilise science to develop professional products that truly work. Raise the Root Thicken + Lift Spray is a must

for anyone looking for serious volume that lasts all day and never leaves hair sticky or stiff. £10.75

The finishing touch – polish your look with a touch of blush!

Toning services Glossing services for minimal tone and maximum shine Expansive palette for neutralisation and tonal enhancement.

If you’re a nail tech who’s itching to try a new brand, then this Glitterbels Hema Free Trial Kit is perfect. Featuring Primer, Basecoat, Dehydrator, No Wipe Topcoat plus three Gel Polishes this is a great way for you to get to know this quality brand.

£20.00/€25.00 for 100ml

Framar Party Animal Make the mundane more fun with these cute animal-inspired pop-up foil sheets by Framar.

They come complete with a useful dispensing box with a blade to ensure an accurate cut. £18.95

Shop all this and more at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today!

TRIED

100% Natural looking Colour

New year, new nail kit?

AND

COLOR

Time to stock up on all your essentials.

TESTED

TOP PICKS

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ADVICE

The name Angelo Seminara is recognised around the globe as perhaps the most inspirational hairdresser of his generation. With a love of hair bordering on obsession, Angelo is the hair artist who will always endeavour to achieve the seemingly impossible. Take a look into the wonderful world of Angelo…

Monday Location

Global Years in business

40 Social handles

@angeloseminara_hair

A WEEK IN

Not a week goes by without me spending at least one day in a studio somewhere in the world. Whether that’s shooting a campaign, working on a collection for the British Hairdressing Awards or session work. Here I am on set where we are photographing the results of a hair tool I’ve invented.

Tuesday As Global Ambassador for Goldwell, a KAO brand, I am often interviewed about the brand. Today I am being interviewed at the KAO Salon Experience – a press event hosted by KAO, where I meet up with journalists and influencers to talk about the merits of specific products and to showcase my photographic collection.

MY

SHOES

create long, feather boa-like locks. There’s also the Rosary, inspired by the beads on a rosary necklace and Ta Ta Ta, which is an almost geometric zig zag wavy, long bob.

is cooking; there’s nothing better than inviting a bunch of friends over so I can share some food and stories with them at my table.

Friday

Today is all about preparing to shoot a video focused on my HEW 3.0 (Hair Every Wear) collection. Here I am behind the scenes with one of the models creating the look she will wear in the final video.

Today it’s show time! Here I am onstage at MBE Australia representing Goldwell.

Saturday Finally back home for some rest. One of my real loves

Sunday

Angelo’s Advice

“Stay consistent, love what you do, work hard and have fun while you’re doing it if you can.”

Wednesday I never forget the clients who paved the way for my career so there is always time for my favourites. Here I am with one of my clients just before I fly out to Sydney for the MBE Weekender Australia.

All imagery supplied

Thursday

6

MBE Australia prep is underway here in Sydney.

Today I’m meeting with the models for the first time and refining their looks for the show. I’ll be showcasing three looks on stage and will demo how I created them.

The looks include this amazing Boa style, where these pink hair wefts were spun with a drill to 7

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SPRING

COLLECTION

70

YEARS

THE NEW

DEDICATED TO SERVING THE PROFESSIONAL

70 YEARS OF EXCELLENCE 8

LIFE IS BETTER IN PINK

Celebrating Capital Hair and Beauty’s Legacy in Serving the Professional Hair and Beauty Industry 9

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OUR STORY SO FAR… Open the archives and see just how far we’ve come.

Our story began in 1954 as a small company called D.E.L. Supplies in Brighton, founded by Michael Vans Agnew, who recognised a need for professional hairdressing and animal grooming supplies and scissor and clipper sharpening services.

1954

The business continued to expand, and Michael’s son Peter joined the team and opened the first cash & carry wholesale outlet in Hayes, Middlesex. The company became known as Capital (Hair & Beauty), with a new logo to match - a reflection of the company’s expansion into London.

New stores opened in Hove, Kingston, Dagenham, Croydon, Bournemouth and Aldershot.

1980’s

1960’s & 70’s

HEAD OFFICE

Michael established self-service trade counters in Brighton and Catford, which operated until the early 1980s.

The first store in Northern Ireland opened in Derry in 2010, and soon after, Dublin in the Republic of Ireland was the location for the 30th store! Capital’s first mobile-friendly website was launched, making ordering on the go easy, quick, and secure! Further store openings followed, plus the acquisition of M&S Hair & Beauty Supplies (2017) and Hairdressing Supplies (2018) expanding the company’s footprint in the North of England and Scotland.

GILLINGHAM

PATCHAM

1990’s DID YOU KNOW? We were first in the trade to open our stores on a Sunday?

CATFORD

WEBSITE

2010’s

DID YOU KNOW? That we offer in-person training at over 40 of our locations?

2020’s We emerged from lockdown with a fresh look and refreshed dedication to serving hair & beauty professionals. Recognising that the working landscape had shifted significantly post-pandemic and that more professionals were self-employed freelancers, we launched our first “Freelance Focus” Campaign, which provided a guide to help our customers navigate the challenges of self-employment.

DID YOU KNOW? We are the UK’s largest independent supplier to hairdressers, beauty therapists and nail technicians.

The start of a new century brought a new distribution warehouse in Dagenham and more store openings. 2004 saw Capital’s first E-commerce website launch, and in 2005, the company began providing training courses. By the decade’s end, Capital had expanded with new stores in northern England and Scotland.

2000’s

DID YOU KNOW? That we have 60 stores in the UK & Ireland?

2024 will mark a significant milestone as we celebrate 70 years of unwavering dedication to serving hair and beauty professionals. It’s incredible to think that back in 1954, the Capital brand started as a small family-run business. Now, we have 60 branches across the U.K. and Ireland. We are immensely grateful for the loyalty of our customers, both old and new, as we couldn’t have come this far without you.

We want to express our heartfelt thanks for your support, and we look forward to many more years of serving the amazingly talented and resilient Hair and Beauty Trade!

70

2024

YEARS

In June 2023, a devastating fire broke out at our Burgess Hill warehouse, one of our largest and most important distribution centres. The fire was reported in the afternoon and continued to burn for more than 24 hours, causing significant damage to the warehouse structure and the loss of goods stored within. Thankfully, no one was injured during the fire, and we quickly began to make arrangements to ensure that our customers were not impacted.

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Peter’s appointment as Managing Director was a significant milestone in the company’s growth.

New stores were opened in Gillingham, Portsmouth, Brierley Hill, Bristol, Walsall, Harrow, Southampton and Hoddesdon, and a new head office was opened in Patcham, Brighton. In 1999, a direct sales team was established. The logo also had a makeover!

D E D I CATE D TO S E R VI NG THE PR O F E SSI ON AL 11

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SKINCARE

S K I N

When you send your client off for the day, you really want them to be able to hang on to that hydrated feeling, so once you’ve completed the final cleanse of the facial, apply a refreshing, hydrating toner all over the face. Next, apply your favourite hydrating serum, containing Hyaluronic Acid, to lock in the toner’s goodness. The next step in this hydration sandwich is a moisturiser to seal in the serum and then of course, the final step for daytime would be sunscreen. If your client is keen to try this at home, an easy rule of thumb for them to follow is to apply the thinnest, most watery product first and apply the thickest product, like a moisturiser, last.

FIRST

COLL AGEN Another naturally occurring protein in the body, Collagen does so much, but we don’t have it for long. As we age our Collagen banks begin to decrease – even more so if we spend lots of time in the sun – and skin becomes thinner and sags.

Although there is a divide when it comes to whether digesting animal Collagen, found in fish and cows, can change the skin’s appearance, it has been found that applying it topically can definitely boost skin hydration.

The best way to bring Collagen into your facial services is via a serum towards the end of the treatment and it also works well with the next ingredient we’re going to look at…

RETINOL The popularity of this high impact ingredient doesn’t show signs of fading any time soon. This is because scientifically, it is probably the most effective, proven anti-aging ingredient that’s available without a prescription.

A form of pure Vitamin A, Retinol is converted in the skin to Retinoic Acid, and that’s where the magic happens.

Once converted it has similar effects to Tretinoin, another skincare gamechanger, making skin less wrinkled and more firm and tight. It’s also a brilliant tool for any client living with Acne as it makes the pores produce less sebum.

Just like with any other potent ingredient, it’s important to assess your client’s skin as well as their needs and also discuss the potential reactions once a new product has been added to their regime.

GLOWING SKIN PRODUCTS #1 +serumology Hyaluronic Acid 2% Daily Serum Ideal for dry skin, this serum packs a punch thanks to hydrating Hyaluronic Acid and is 100% plant-based. £5.95/€7.00 for 30ml

#2 +serumology Vitamin C Daily Serum Enhance skin elasticity, radiance and hydration with this Sea Buckthorninfused serum. £5.95/€7.00 for 30ml

Marina Hodgins, owner of Fringe Benefits & Labella Beauty Gloucester, shares her favourite ingredients for radiant skin #1 Vitamin C is a powerhouse antioxidant that will help brighten skin, diminish dark spots and protect against environmental stressors, leaving skin luminous.

Shutterstock

#2 Hyaluronic Acid is known for its exceptional hydrating properties

No matter what the trends on the catwalk served up in terms of fashion, Spring 2024 is all about attaining the most beautiful glow possible. Here are some of the most effective glow-enhancing ingredients you can find.

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HYALURONIC ACID Over the past few years, almost every skincare product has had Hyaluronic Acid added to its list of ingredients, and it makes perfect sense because this ingredient packs a big punch.

Hyaluronic Acid is a naturally occurring molecule that already exists in the skin and behaves almost like a sponge. It’s able to suck in moisture and hold onto it and can actually bind up to 1,000 times its weight in water!

What this means is that it is a brilliant starting point for a ‘hydration sandwich’, which is also a great way to end a client facial.

and ability to lock in moisture. Skin looks plump and the appearance of fine lines and wrinkles are reduced.

#3 Collagen is essential for skin elasticity as it promotes firmness and helps to minimise the signs of aging.

#3 Monuskin Collagen Eye Patches (5 pack) These smoothing eye patches are made from 100% Coconut Juice and are perfect for applying while working on other areas of the face. £16.50/ €20.69

#4 Retinol is a potent form of Vitamin A that encourages skin cell turnover, reducing the appearance of fine lines, wrinkles, and uneven skin tone over time.

Whenever you bring these ingredients into a client’s regime it’s important to check in with them on how their skin feels in the moment and after a few weeks. Everyone’s route to healthy and glowing skin isn’t the same so it’s vital to take notice of any changes; that way you can make tweaks when necessary.

Keep your clients glowing all year round at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 13

find

T H E C A P I TA L C U T S P R I N G 2 4

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what you’re looking for?

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Save time by checking store stock online Pay online, collect in-store Order ready to collect within 1 hour*

INTRODUCE A FRIEND TO CAPITAL AND BOTH SHOP

No waiting for delivery

VAT FREE

14

*

*Your friend must bring ID & be eligible for a trade card to register with us (i.e. they must be able to prove that they work in the hair or beauty trade, or that they are studying a hair or beauty course) and not already be a trade card holder at Capital. The VAT free voucher will not be valid against purchases of salon furniture and training courses and cannot be used in conjunction with any other promotion, including Privilege Points. It cannot be exchanged for cash.

The voucher can only be used once, and is only valid in-store.

No delivery charge

CA PI TA L H A I R A N D B E AUTY.CO. U K CA PI TA L H A I R A N D B E AUTY. I E T&C’s apply. *1 hour collection only available during store opening hours. Subject to stock availability.

Orders placed in the last hour before store closing will be available for collection the following day.

In-store only offers (such as VAT Free store discounts, 4+1), cannot be applied to Click & Collect orders.

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HAIRSTYLING

WHAT’S

Andrea Dorata

Joseph Ferraro

TRENDING?

For Adele Clarke, OSMO Brand Ambassador and owner of Spectrum Hair Company, St Helens, it’s all about versatility.

Much like the trend for facial contouring thanks to bronzers and blush, contour cutting is all about accentuating the positives and making sure your client looks good from every angle.

Joseph Ferraro

For Tracey Ann Smith, owner of French & Ivi, contouring’s genius lies in the fact that it can work for any head shape.

“I love to use contour cutting when I’m creating a bob for a client. The bob is an artful masterpiece of hairdressing precision, and contour cutting is integral to ensuring it turns out perfectly. By using clean lines and cutting the bob hitting the area the client wants to draw attention to – whether that’s a sharp jawline or some gorgeous cheekbones – it provides the perfect face-framing look.”

Melissa Timperley, owner of Melissa Timperley Salons, Manchester, agrees: “Contour cutting is a technique used to create a bespoke haircut that complements a client’s facial features and bone structure. Instead of following a uniform pattern, the stylist carefully tailors the

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Karen Thomson

“I think a lot of clients turn to the classic bob when they’re looking for a low maintenance, easy to manage option. It’s a style that can be worn sharp and crisp with regular visits but if this isn’t possible due to money or time, the client knows it’s going to grow out nicely and can begin to play with more texture.

WET AND WAV Y haircut to enhance the client’s natural contours, emphasising certain features and softening others.

This method often involves cutting layers or adjusting lengths strategically to achieve a fluid and flattering result for a more tailored approach,” says Melissa.

For Suzie McGill, Artistic Director at Rainbow Room International, contour cutting is the ultimate technique for any client, with any hair length. “ The great thing about contour cutting is that it not only works on shorter hairstyles like bobs and pixie cuts, but it also works well on those with mid-length and longer hair, where the layers in the hair can be cut to help contour the face.

For example, the client may want to have face framing layers cut hitting their chin or a fringe added into their look to draw attention to their eyes and to define their jaw line,” explains Suzie.

You know a trend is here to stay when it goes from the catwalk, to the red carpet, to the high street. Wet look waves are so easy to recreate, and they don’t involve your clients walking down the street with soaking wet hair! Here Suzie McGill, Artistic Director at Rainbow Room International, explains.

“The wet look hair trend is such a great style for those who want to achieve a high impact look for a special event. The best results all come down to using the right styling products.

“Remember, it’s about creating a wet look finish, so use a combination of products, such as a wet look gel and a serum. Mix them together and distribute through damp hair then leave the hair to air dry and you’ll see your client’s natural texture shine through. This style looks gorgeous and elegant when the hair is pushed back and away for the face.”

For Safy B, owner of Safy B Salon, wet

look hair gets even more interesting when you consider the way it could look on coloured hair.

Safy B

“The quintessential classic bob is cut around the hairline level with the chin and can be personalised around the perimeter of the face to suit each individual client. Bangs or fringes, blunt cut or swept to the side can really compliment this look, but that doesn’t mean everyone needs a fringe! It can be worn with a side part or middle part for a super chic take on the trend.”

Karen Thomson

Karen Thomson

Karen Thomson

For 2024 it’s all about enabling your clients to show their individuality via their hairstyle. Here are the top four trends you’ll be creating all year round.

CONTOUR CUT TING

THE CL ASSIC BOB There are certain styles that never go out of fashion; instead they evolve, refresh and return every year. The one that seems to be the most popular? The classic bob.

“As a colour specialist, I couldn’t talk about the wet look trend without bringing some vibrancy into the mix! Transforming damp locks into a glossy masterpiece is an art, and that all really begins with the right foundation.

“Firstly, start with clean, wellconditioned hair to ensure the wet effect shines through and the products get to do their job. Then use a high-quality gel or styling cream evenly, focusing more on the midlengths to ends for that glossy finish.

“The key is moderation; too much product can make the hair appear greasy rather than chic – so a little goes a long way.

Experiment with the amount based on hair type, keeping in mind that less is often more.

“For those craving extra glamour, this is where colour comes in; a glossy wet look serves as the perfect canvas for bold hues.

And remember, the wet look isn’t limited to sleek and straight hair; embrace texture by scrunching the hair as you apply the product, creating a tousled variation of the trend.”

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Schwarzkopf Professional

#MERMAIDCORE

Andrea Dorata

HAIRSTYLING

“For added softness, the hair should be brushed out and a hair serum such as Goldwell Dual Senses Rich Repair 6 Effects Serum should be

BALLERINA DETAILS The trend known as #balletcore has evolved from wrap cardigans and pastels into top knots and buns accessorised with ballerina hair bands. For Suzie McGill, Artistic Director at Rainbow Room International, it’s an easy, no-heatrequired option for clients who want something low maintenance but super pretty.

Joseph Ferraro

applied through the hair, paying particular focus to the midlengths and ends, to give the waves beautiful shine while also reducing frizz and flyaways.”

Karen Thomson

She says: “I’m expecting a lot of clients to come in asking for the ‘clean girl’ aesthetic this year because it’s all about having a more glossy, lustrous look. This hairstyle trend works best when created with a heated styling iron, helping to create those loose ‘S’ shaped waves.

Karen Thomson

For Seung Ki Baek, RUSH Artistic Team Member, glossy, soft waves never went out of style.

Emma Simmons

Joseph Ferraro

Rush Art Team

Mermaids have kind of taken over when it comes to inspiring us for makeup, nails and hair – think tousled, glossy waves with a touch of iridescence and you’re there.

“With the balletcore bun, hair prep is key. Always start by using a volumising shampoo and conditioner to provide the hair with further volume and then mist through a dry shampoo, like Schwarzkopf Professional OSiS+ Refresh Dust Dry Shampoo for added

body and to give the bun fullness.

“When you have created the bun and pinned it into place, pull out some pieces of hair around the face to frame and add softness to the look and finish by adding a thick headband or ribbon for a pretty touch. You could also try using a gel or serum to slick the hair back for a more polished finish. I love the Schwarzkopf Professional OSiS+ Magic Anti Frizz Shine Serum.”

Visit capitalhairandbeauty.co.uk and capitalhairandbeauty.ie for all your styling needs today!

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NEW MONEY

COLOUR...

“When someone says expensive, I immediately think of a soft, delicate, hand-painted balayage to give the hair depth and dimension.

It doesn’t have to be blonde though; it can be super subtle on dark hair, giving a depth of tone that lifts delicately towards the face and ends.

Key to this look is to use glossing products and regular trips to the salon for upkeep.”

Emma Simmons

F&M Hairdressing

Women’s colour for Spring is all about luxe, glossy finishes and deep tones that scream expensive!

GOLDWELL DIGITAL LOYALTY APP COLLECT EXCLUSIVE REWARDS WITH GOLDWELL COLOUR PURCHASES IN-STORE! ACCESS YOUR FREE REWARDS

Richard Scorer, Haringtons

“Consultation is key when it comes to new money colour; you need to look at the client’s skin tone, lifestyle and their desired intensity of colour. By giving them a personalised approach, you’ll be sure that the results truly complement the client and give a very bespoke and expensive look to your colour work.

“My ultimate top tip for new money colour is, after the colour service I use a clear gloss over the top, just like a top coat. It reverses damage and gives tons of shine, ultimately giving the colour that ‘new money’ look.” Emma Simmons, Salon 54

NEW REWARDS ADDED Every time you purchase Goldwell colour* in store, you earn loyalty stamps that can be redeemed against FREE exclusive rewards, such as Goldwell colour tubes, System lotions and Dualsenses backbar

RICH REDS Red hair is always in style, but this season I think we’ll see a shift towards more rich, vibrant shades.

Think deep burgundy, fiery copper, and bright auburn.

EXPENSIVE BLONDES Blonde hair never goes out of style, but right now we’re seeing shades of platinum, icy blonde and silver.

This trend works particularly well for those with cool skin tones, but anyone can pull off a beautiful ashy blonde hue with the right shade and tone.

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Jake Nugent

Jake Nugent, OSMO Ambassador shares his top 3 luxe colour trends.

GLOSSY BRUNET TE

This season sees chocolate brown coming in all of these tasty shades of rich mocha, espresso and deep chocolate – all of which work really well for those with warm skin tones. I usually advise clients to try lowlights first to see if they enjoy the darker side.

*Qualifying Goldwell colour includes all products from Topchic, Colorance, Elumen and @Pure Pigments

Whichever expensive shade you’re working with, always remember to encourage clients to focus on at-home deep conditioning treatments and masks.

#GOGOLDWELL

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TRENDS

OLD MONEY

S T Y L E !

Jim Shaw

S N A P I N / S N A P O U T A D VA N C E D D U A L L I T H I U M I N T E R C H A N G E A B L E B AT T E R Y S Y S T E M

Money’s also inspiring the men this season, but instead of new money colour, they’re leaning into old money styling.

Think Hollywood gents and you’re halfway there…

Jonathan Palmer of Palmer Fisher shares his styling tips for old money styling on straight or curly hair.

Palmer Fisher

SNAP FX

To achieve this distinguished look on both straight and curly hair types, the right styling products are essential.

• For straight hair, opt for high-quality pomades or styling creams to create sleek, polished finishes. These products offer control and sheen while maintaining the hair’s natural movement.

“The crew cut has recently become a very highly requested look in the salon by men. It’s a timeless cut that’s slightly longer than a buzz cut and looks particularly strong on those with angled features but really it works for all face shapes.

PRECISION ENGINEERED BLADES

ROBUST ALL-METAL HOUSING

HIGH-TORQUE BRUSHLESS MOTOR

indispensable for precision styling, allowing for refined definition and shaping.

“Another great thing about this look is that no styling is needed; just more regular trips to the hairdresser/barber to keep the cut looking fresh. It’s a great look for men who want to show off their facial features and look incredibly stylish too.

• For curly hair, defining creams or gels specifically formulated

“We’re also seeing the return of classics such as the pompadour, a style that slicks the hair back off the face with height towards the front. For 2024 the style has been updated for a softer look, with less dramatic height and volume.

• Always use a wide-tooth comb or your fingers to style curly

“Instead of looking very ’styled’ and polished, this look is more undone and effortless. Matte pomades are great for adding shape and texture to the hair with a more natural finish.”

Jim Shaw, Director of

Jim Shaw

Heavy-duty, cordless metal clipper and skeleton trimmer, now with interchangeable batteries for smooth continuous powerful cutting

• A fine-tooth comb or a boar bristle brush will be

for curls will be indispensable. These products enhance natural texture, reduce frizz and define curls without weighing them down. I would highly recommend Session Label, the definer curl cream by Schwarzkopf Professional.

haired clients as this helps to preserve natural bounce and structure while achieving the desired shape and definition.

Additionally, using a diffuser attachment on your hairdryer will help set curls without disrupting their natural pattern, ensuring a polished yet effortless finish.

Put simply, achieving the ‘old money’ trend in men’s styling requires a harmonious fusion of classic grooming techniques with contemporary nuances. The key lies in celebrating heritage while infusing a touch of modernity – a timeless approach that epitomises sophistication and sartorial finesse.

Shop all of your colour and men’s styling products at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today!

TONI&GUY Billericay 22

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BEST SELLERS FROM PARLOR The beauty and style of the Parlor range makes it perfect for any salon, any size. Here are some of the top-selling products from the range.

This stylish design not only looks good, it feels good too.

With a heavy duty hydraulic base, it comes in three classic colours of black, brown and maroon.

It’s that time of year to revive and refresh your workspace, whether that’s a multi-station salon or at-home salon.

Whatever the set-up, Parlor furniture is the perfect place to start.

£699.00 ex VAT

#2 The Kingsbury Wash Unit

Brand values At Capital Hair and Beauty we know the importance of having the right tools for the job, which is why we’ve created Parlor, an exclusive range designed for customers looking for an affordable yet stylish solution.

Why everyone’s in love with Parlor furniture Parlor has become a name synonymous with style and affordability. Read on to find out what some of our customers have to say.

“I didn’t want to compromise on style, but everyone’s on a budget. We had a complete renovation; new ceilings, new floors, total refurb. Everyone who comes into the salon absolutely loves it – they’re so comfortable!

The quality and durability mean you can just give it a wipe over, no problem. Parlor is affordable and stylish and if somebody asked me if I recommend Parlor, I would definitely say yes! The entire experience of purchasing the furniture has been amazing.” Roz Totterdell, Suburb Salon, Cardiff

“Parlor has been a game changer for my business, considering where I started, going from a little salon to a medium sized one.

You’re getting value for money and even better, you’re getting a practical salon design setup. The Parlor furniture range that I’ve bought for my salon is amazing.

In the beauty space - the full package New to the Parlor collection, the Knightsbridge Clinic Package – where style meets utility. Offering the ultimate in beauty salon furniture, this stylish package ensures you are able to carry out a myriad of beauty services. From facials and massage to aromatherapy and fillers, this set is robust and practical.

Featuring the Knightsbridge Electric Couch, you can offer your clients a comfy and adjustable chair or bed depending on their range of movement and the treatment taking place.

There’s also a handy trolley to keep all your supplies tidy and close at hand, plus a magnifying lamp that’s suitable for all types of beauty therapy and comes complete with a castor base ensuring it’s super easy to move around any space.

Finally, to ensure you’re just as comfortable as your clients, you’ll also receive this stable and stylish stool. An essential piece for any beauty business, the stool comes with plastic wheels offering maximum ease of use.

What you’ll get:

ADVERTORIAL

ADVERTORIAL

#1 The Soho Barber Chair

Designed with sleek lines, this wash unit is the epitome of chic thanks to its black and white styling.

Delivered with white basin, mixing valve and flexible waste. £499.00 ex VAT

#3 The Richmond Wash Unit Featuring a sleek design with chrome armrests, this is the ultimate space-saving wash unit. Includes tilting basin and showerhead. £449.00 ex VAT Shop the complete Parlor range by simply scanning our QR code!

Knightsbridge Electric Couch (white only) and Pro Saddle Stool (available in black or white), Beauty Duo Clinic Trolley (white only) and Magnifying Lamp with base.

Purchase as a package and save £150! Find out more

“These chairs have been with me now for four years. They’ve got no stains on them and are as brand new as can be!”

in store or visit capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today

capitalhairandbeauty.co.uk

capitalhairandbeauty.ie

Dorna Johnson D’s Hair Salon, Farnborough 24

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NEW

NAILS

M O O D

N

A

I @citre

S

Dark and stormy Not everyone loves to have shimmer and glitter on their nails, and not everyone cares for super long length either! There’s been a move towards ‘dark academia’ since last Winter, and short dark nails are a brilliant way to work the trend. Think deep dark grey, black, navy, burgundy and chocolate tones that give a seriously glossy finish.

Beauty of balletcore Moving towards #balletcore after a year of the ‘clean girl aesthetic’ makes total sense. Balletcore is the prettier, softer and altogether more shimmery take on the clean girl look and has actually been with us for years, thanks to the Japanese kawaii nail style. While the finish is still about fresh, fleshy tones of pink and glistening Champagne with a glossy finish, there’s lots more delicate embellishment to play with. Think ribbons, bows, pearls, flowers and glitter – nothing is too much!

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@jal.nailartist

@solene.manucure.russe

@paintbyjaz

@paintbyjaz

@overglowedit

@nails_of_la

Get ready to use all your chrome powders, stock up on deep dark tones and prepare your most out-there shades because Spring 2024 is the season of some serious nail play.

L

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NAILS

@brushedbyb_

Mermaid vibes

@bycheznails

Blues, greens and purples come together for one of the most otherworldly trends of the year. Put simply, #mermaidcore is all about recreating the beautiful tones of the inside of a seashell. This trend is the perfect opportunity to put your chrome pigment powders to work. Think glossy, wet-look finishes enhanced with tiny pearls, rhinestones and iridescent blue and pink top coats.

Groovy ‘70s This spring is going to see a retro influence straight from the ‘70s, complete with squiggly lava lamp drips and geometric patterns that really catch the eye. Think of this as the natural evolution from last year’s aura nail trend; we’re still seeing those gorgeous, bold colours, but instead of a blurred out aura shape, we’ll be seeing very graphic prints and patterns reminiscent of retro fashion designs inspired by crochet, lace and fringing.

Add a touch of vintage glamour by bringing metallic gold and silver into your designs.

Need some new colours and kit for your nail clients? Head to capitalhairandbeauty.co.uk and

@jal.nailartist

@paintbyjaz

@painted_lolly

@brushedbyb_

@jal.nailartist

@nailzbyvee

capitalhairandbeauty.ie today!

Modern French French manicures are always in, but there’s nothing wrong with having a little fun. Spring French manis are all about playful colour – a different shade on each finger – multiple stripes and 3D chrome accents. Also, check out the micro French mani; perfect for those with natural short nails, the thin (usually white) line is placed a third of the way down the nail for a chic twist on the classic.

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LET’S GET

L A S H E D !

pinching the longest lashes together. Lash Lux 009 is also a great strip lash to achieve this look with added mascara. Apply using the clear lash glue and place above or below the lash line, then pinch into place when semi dry and your client can enjoy for the day. @fabulashlyx

Experimenting with lash and brow looks has suddenly become just as exciting as playing with our hair.

Here two Salon System Educators tell us how.

First, Ruth Atkins shares her tips on how to recreate the TikTok trend anime, or Manga lashes.

Next, Salon System Educator and Brow Expert Lisa Stone shares her top tips on shaping brows to suit your client’s face.

Using individual lashes and glue for 7 – 10 days wear

Anime or Manga lashes first emerged as a trend in China, and they’ve taken the world by storm thanks to social media platform TikTok. With more than 250million views so far, it’s a trend that’s here to stay and one thing that I love about this spikey look is how easily it can be recreated using Salon System lashes and lash treatments. It all depends on how long your client wants them to last but once you know, here are my tips on achieving this doll-like, high lift style.

For those who want to be able to wear Manga lashes for longer, while also being to sleep, swim, wash etc, there’s a variety of Salon System Individual Lash Clusters available in different lengths and styles.

Using clients’ own lashes @ltorresbeauty

For the quickest and shortest wear, simply curl your client’s lashes using a manual lash curler. Apply several generous layers of mascara, and before they’re fully dry, take your tweezers and pinch sections of the lashes together.

Using Lash Lift Using the smallest curler (despite the length of the natural lash) proceed to lift the lashes as usual. Once completed use the booster lotion and pinch a few lashes together to create a spikey look. The booster will gently hold the lashes in place whilst conditioning them and it’s something that can be used each time a client wants to wear this look, before applying mascara.

The lift will last for between 4-6 weeks and can be enhanced as above with plenty of mascara.

Using strip lashes – for daily wear For the easiest and quickest way to achieve this look, apply a 008 Salon System Lash

@sacheu

Lux Lash. This

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Shutterstock

BEAUTY

ready-to-use lash gives that doll style look and again can be enhanced using mascara and followed by

First, thoroughly clean the lashes with a nonoily cleanser, before curling with a mechanical lash curler and thoroughly dry the lashes before application. Apply 5 wispy textured individual lashes in medium; one in the centre of the lash, one at each end, and one in between the two. The lashes come in a cluster of 3 lashes finishing in a point. On either side of these lashes, slot in Salon System Mink Style individual cluster lashes in short. For added height, finish once more with a mechanical eyelash curler for more lift.

Shop all of your lash and brow tools at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today!

Brow trends change all the time and what’s at the height of fashion doesn’t always work for everyone.

Our brows are there to frame the face and a well-constructed brow should always enhance, define, and lift the eyes and face. When the brow doesn’t work with the face shape, it can easily make the client’s face look older, longer, wider, or more full and droopy.

Here are a few tips for creating a great brow for your clients and some points to consider…

#1 THEIR FACE SHAPE

#2 BROW MAPPING IS KEY

The moment my client steps into my treatment room I am looking at their face, and it’s something you shouldn’t be afraid of. Take a good look at the jaw line, the size of their forehead, where their eyes sit, the width and length of their face. It’s important to learn and understand face shapes and which brow shapes work. As a rule, a brow would be shaped opposite to the face shape, for example:

You should be fully aware of the 3 key points for a basic brow map; that’s the starting point, the end point (where the tail of the brow finishes) and where the highest point of the brow arch needs to sit.

Round face should avoid a very

rounded brow as it will make the face look more round and full.

Instead, create a brow with strong lines and angles with a good arch, to help lift and lengthen the face.

Square face should try to avoid

strong lines and create a soft arch to soften a strong jaw line.

Long, rectangular face should

avoid very high arches as it adds to the length of the face. Instead, to shorten the length of the face keep brows more horizontal or straight and reduce the height of the arch.

This will draw eyes across the face and away from the length.

Then it’s time to look at your client’s eyes. If their eyes are set closely, and I want to create the illusion the eyes are wider, I will open the gap in-between the brows more. Yet if their eyes are very wide set and I want to create the illusion that their eyes are closer, I will reduce the gap in-between the brows.

If their forehead is very high and I wish to create the illusion of less, then I will create a higher arch, but if the forehead is very low, I will create less of an arch. Another top tip for styling a brow is to always have your client in a seated position – not lying flat – with relaxed muscles, and work on your client in the same position as they see their brows. Also, always work from the front of your client, as brows look very different when you’re styling from behind!

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SHOP

#1 Maskology Photon LED Therapy Facial Mask Last year online searches for ‘red light skin care’ jumped by 43%, which means the consumer is becoming a lot more savvy and demanding when it comes to what they expect from a facial. The reason for the demand is that LED therapy can soothe and reduce a myriad of skin conditions, from acne to rosacea. Don’t be left in the dark, get involved in this profitable service today with this brilliant Maskology Facial Mask. £165.00/€188.00

#2 Glitterbels Almond and Pineapple Cuticle Oil Salon Pack If you’ve read about the latest nail trends on page 26 then it makes total sense for you to encourage your clients to keep their manicure looking fresh for longer with this yummy cuticle oil. With an improved formula to encourage growth, choose from Almond or Pineapple. £29.99/€34.15 for 5ml x 18

#4 Looks Premium Pink Creme Warm Strip Wax

#3 Seamlash Deconstructed Strip Lash Kit

Spring means wedding season is about to get into full swing, so make sure you’ve got all your waxing kit ready! This Looks Crème Warm Strip Wax is perfect for use all over the body with minimal discomfort and without sensitizing the skin. £6.25/€7.25 for 450g

Create the most intricate, fluffy lashes with this seamless kit designed to be applied beneath the lash line. Long-lasting for up to 24 hours, each kit includes two pairs of deconstructed lashes; Winged & Wispy and Full & Fluttery. £14.95/€17.00

#5 Salon System Just Wax Multiflex Berrylicious This wax has a great reputation for being easy to use and super flexible, allowing you to work in any direction. Add to that its gorgeous berry scent and you can see why it’s such a pro favourite.

THE BEAUTY

EDIT New season must-haves for all-over care

£14.90/€17.00

#7 TMC Pink Collection

for 700g

The latest TMC colour collection is an empowering feast for the eyes. From vibrant fuchsias to pretty pastels, your clients’ nails will be ready to bloom this Spring. £44.35/€47.35 for 8ml x 6

#8 Maskology Hyaluronic Acid Profess Sheet Mask With Serumology Hyaluronic Acid Daily Serum The Maskology professional sheet mask offers the optimum level of hydration thanks to a refreshing combination of hydrating Hyaluronic Acid with brightening Wild Rose and soothing Chamomile. Follow up with the Serumology serum to double down on this hydrating cocktail and your clients will become obsessed with the glowy results. Sheet

#9 Strictly Professional Massage Oil (Soya Bean & Wheatgerm)

mask £2.95/€5.95 40ml,

We’re guessing your massage bookings have seen an increase already, so if you’re in the market for a new, super luxe oil, you need to try this one from Strictly Professional.

Lavender Oil and Wheatgerm relieve dry skin while Soya Bean leaves it feeling hydrated and soft.

Serum £3.45/€7.00 for 30ml

£26.35/€30.05 for 4L

#6 Hive Hot Film Wax Block Sensitive This pliable multi-purpose wax has been specially formulated for the most sensitive areas and with no strips required, it offers the utmost comfort for your clients. £10.55/€12.25 for 500g

#10 Kaeso Facial Massage Cream Tub Rich and creamy, this gorgeous massage cream is enriched with a moisturising blend of Vitamin E and Cotton. The perfect addition to your facial massage, it glides over skin leaving it feeling hydrated, smooth and soft. £6.70/€7.65 for 450ml

Shop all this and more today at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 32

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SPRING CLEAN YOUR BUSINESS!

Spring cleaning isn’t just about getting your mop and bucket out; by doing a deep clean of your business, from your kit to your finances, both you and your clients will be better off.

RIANNA HENRY, FREELANCE HAIRSTYLIST AKA @THEBLOWDRYARTIST When it comes to spring cleaning I like to start with my day to day kit and begin with a thorough inspection of my combs and brushes to check for any broken, burnt or overly worn handles so I know what needs replacing.

Then I like to go through my product bag and take out any products I’m no longer enjoying or using and swap them out for anything new that I’ve been sent from a brand. I do the same with my electricals too, making sure they’re all in good working condition, and I’ll also replace my kit bags if needs be.

With my hairdressing cupboard I like to take everything out and wipe and disinfect each item before doing a check stock.

Most importantly, I feel as a freelancer you must know your numbers and where you are with your profit and loss and what goals you would like to put in place for the new year, so this is a great time to go through my QuickBooks accounting app and check anything I’ve missed.

LISA STONE, SALON SYSTEM EDUCATOR It’s important to always keep your working environment clean, to protect the health and safety of your clients and yourself.

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It also shows your professionalism.

Cleaning couches/nail stations, equipment and tools should be part of your daily routine.

After every appointment, all disposable items should be replaced and the couch and desk should be wiped down with antibacterial solution and tools should be sterilised.

At the end of the day a thorough clean should be done and clean towels should be ready for the next day.

Once a month, clean all units and storage areas and do a stock take.

Clean the walls and skirting boards, and once a year, be sure to get all of your electrical appliances PAT tested.

MARINA HODGINS, OWNER OF FRINGE BENEFITS & LABELLA BEAUTY As a salon owner, the arrival of spring is also the perfect opportunity to revitalise and rejuvenate every aspect of your business.

Empty those overstuffed drawers and assess your styling toolkit, dispose of expired products and worn-out tools, making room for fresh, innovative additions.

Next, check your financial practices to ensure you’re working with a healthy bottom line. Review your budget, cut unnecessary expenses, and negotiate with suppliers for better deals.

Consider upgrading your payment systems to streamline transactions and improve the client experience.

Next, look at your team, the heartbeat of your salon. Conduct team building meetings and acknowledge individual strengths and address any lingering concerns. Open up the communication channels and encourage your staff to share ideas for improvement. Provide training sessions, workshops, and access to online courses. This not only enhances the skills of your team but also elevates the overall 5-star service quality of your salon.

Finally, consider more eco-friendly practices that align with modern sustainability issues. Switch to environmentally friendly products, minimise water wastage, and explore your recycling options.

LIZ MCKEON, FOUNDER OF THE INTERNATIONAL SALON BUSINESS SCHOOL Now is the time to clean up your website. It doesn’t have to be a complete overhaul – sometimes just a tidy up and refresh is all that’s needed. This might see you reworking the way information is presented on your site to ensure clients and potential clients find it easy to digest.

Review your key words and ensure your pages are up to date and working. Add a blog, refresh your reviews, appointment system, videos, case studies, shopping cart and maps. Google loves new content and loves video, so by making sure your site has all of this you’re more likely to appear on the first page whenever someone is doing a Google search for a salon in their area.

LEARN WITH US !

INCREASE REVENUE AND OFFER YOUR CLIENTS EXCITING NEW TREATMENTS! Now offering over 80 in-store and remote courses. Including Beginner Courses, Masterclasses, VIP Events and Upskilling to support your entire learning journey, doing what you love.

Find your new skill with lots of new courses to discover in:

• NAILS • BROW & LASH • COLOURING • WAXING • FACIAL • TANNING • BARBERING • BUSINESS • TEACHING And many more on their way! Don’t forget you can collect Privilege Points on every course booked over £100ex. VAT. For more information ask in-store, or visit capitalhairandbeauty.co.uk/training. capitalhairandbeautytraining - follow us Don’t forget to Recommend a Friend and you could both shop VAT f ree. T&Cs apply.

Pop in-store and f ind out about our Privilege Points, it’s our way of saying thank you. T&Cs apply.

TERMS & CONDITIONS: The Capital Hair & Beauty Group operates a TRADE ONLY Cash & Carry. All trade customer will be registered and a buying number issued. Customers will be asked for their buying number on subsequent visits. Failure to produce this information may result in the Capital Hair & Beauty Group refusing to serve. All offers are subject to VAT. The Capital Hair & Beauty Group reserve the right to correct any printing errors in this booklet, signage or any other printed material.

Privilege Points are not available on furniture, online or when paying with a gift voucher.

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STORE STORE CONTACTS CONTACTS ENGLAND ENGLAND Aldershot01252 01252325609 325609 Aldershot Ashford01233 01233501400 501400 Ashford Bournemouth01202 01202763442 763442 Bournemouth BrierleyHill Hill01384 01384483338 483338 Brierley Brighton01273 01273900111 900111 Brighton Bristol0117 0117951 9512222 2222 Bristol Carlisle01228 01228544134 544134 Carlisle Crawley01293 01293550052 550052 Crawley Croydon0208 0208681 6813815 3815 Croydon Dagenham0208 0208593 5931883 1883 Dagenham Eastbourne01323 01323508040 508040 Eastbourne Gillingham01634 01634365005 365005 Gillingham Harrow0208 0208863 8637371 7371 Harrow Hayes0208 0208573 5733941 3941 Hayes Hoddesdon01992 01992440866 440866 Hoddesdon Hove(Local) (Local)01273 01273327215 327215 Hove Ipswich01473 01473253313 253313 Ipswich Kingston0208 0208549 5499058 9058 Kingston Lee0208 0208318 3189421 9421 Lee Norwich01603 01603630747 630747 Norwich Oxford01865 01865775223 775223 Oxford Peterborough01733 01733561193 561193 Peterborough Portsmouth023 0239266 92660400 0400 Portsmouth Southampton 023 8055 3380 Southampton 023 8055 3380 TunbridgeWells Wells01892 01892526333 526333 Tunbridge Walsall01922 01922616111 616111 Walsall Wolverhampton01902 01902351515 351515 Wolverhampton

N 7 o.

BONDING OIL

The No.7 Bond Building Oil, infused

with patented OLAPLEX Bond Building Technology, is a weightless, reparative styling oil that dramatically increases shine, softness and colour vibrancy while providing heat protection of up to 450ºF (232ºC).

Key benefits:

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