The Capital Cut | Autumn 2019

Free for all Capital Hair & Beauty customers

T H E

C A P I TA L T H E

T R E N D S,

T H E

I N S P O,

T H E

C U T

P RO D U C T S

EXPERT ADVICE When things go wrong FASHION FORWARD ghd talks trends KEEPING THE GLOW

Autumn 2019

TH E C A PITA L CU T AUTU M N 2019

NEW DUALSENSES COLOR REVIVE COLOR GIVING CONDITIONERS

CONTENTS EDITOR’S LE T TER

Can you believe it’s Autumn already? Don’t worry if you’re not feeling entirely prepared, because this issue has you covered in every single way. From business advice on page 19, and our own Capital Insiders sharing their in-store must-haves on page 16, to how to market your freelance nail biz on page 45, and the very latest in barber trends on page 40, there’s plenty to keep you inspired and ahead of the game.

ON THE COVER

We hope you enjoy this issue, and as always, we’d love to know what you’d like to see more of in YOUR magazine, so email me at lrigby@capitalhb.co.uk and let us know!

COOL BLONDE

Conventional shampoo

INSIDE

16 19

Dualsenses Shampoo and Light Cool Blonde Color Giving Conditioner*

Conventional shampoo

Dualsenses Shampoo and Warm Brown Color Giving Conditioner*

Conventional shampoo

Dualsenses Shampoo + Warm Red Color Giving Conditioner*

07 09 10 12 15

20

29

CAPITAL INSIDERS The team shares their must-have in-store buys

32

THE BUSINESS Expert advice for when things go wrong

34

FASHION FORWARD ghd Ambassadors on how fashion and hair work together

THE HEADLINES All the Capital news

Hard As Nails

Usage: Alternate with Dualsenses care products to maintain the full color vibrancy or use weekly to just slightly refresh color. For a soft, revived hue and daily usage, leave conditioner in hair for two minutes. Leave it for up to five minutes for an intensive color refresh.

Becky Hunting STYLING Bad Apple Hair Art Team

10 washes / 3 weeks

ghd

Application is quick and easy - in just two to five minutes, see individual, customised results that range from just a color refresh to something more intense. Unique technologies using microPROtec and direct dyes provide quick and even distribution for optimal care and color refreshment.

Salon result

WARM BROWN

The eight selected shades are perfectly tailored to match the most popular Goldwell Topchic and Colorance shades and help revive beautiful blonde, elegant brown, and vibrant red hair.

HAIR Bad Apple Hair Art Team PHOTOGRAPHY Richard Miles MAKEUP Naomi Halliday and

Lily Rigby

WARM RED

New Color Revive Color Giving Conditioners refresh and intensify beautiful salon color at home whilst also conditioning the hair.

We’re loving this high volume updo from the Bad Apple Team!

TRIED AND TESTED Our favourite products

GET THE LOOK A Pulp Riot colour special

A WEEK IN MY SHOES Paris-based Gina Conway shares a super busy week

THE BEAUTY EDIT The 10 Autumn essentials you need

22 27

ABOUT FACE The techniques, trends and products for healthy autumn skin

STEP BY STEP TMC’s Builder Base

38 40 43 45

COCONUTS! Find out why coconut oil is the ingredient right now

LEARN MORE Earn more this party season

FURNITURE FOCUS How 3D Lipo could become the next big thing for your business

KEEPING THE GLOW Making your clients’ summer tan last longer

BARBER TRENDS From cuts to colour

LET’S GET SOCIAL! Find us on your favourite platform

HOW TO MARKET YOUR NAIL BIZ Four pro nail techs share their favourite tips

*Individual results depend on hair color, application frequency and processing time of Color Revive Color Giving Conditioner.

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TH E C A PITA L CU T AUTU M N 2019

DARE TO BE DIFFERENT

STYLING DUOS ARE BACK When it comes to hair, we believe everyone should have the freedom to be experimental. Sometimes it takes courage to show your individuality, Bed Head lets everyone push boundaries for absolute self-expression.

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TH E C A PITA L CU T AUTU M N 2019

C A P ITA L N E W S

T H E

HEADLINES

WHAT’S HAPPENING AT C APITAL AND BE YOND

Celebrating 65 years of Capital Hair & Beauty!

WE’RE CELEBRATING! Who would have thought, back in 1954 that the Capital brand would become what it is today? Back then, when we were founded by Michael Vans Agnew, we were actually known as D.E.L Supplies; the name came from Diamond Edge Limited which provided hairdressing, animal grooming and other products from Regency Square in Brighton.

Brighten blonde

BOND ENFORCING

PREMIUM LIGHTENER 9+ – – – –

Unbeatable 9 levels of lift Superior rebonded hair quality Minimised hair breakage Anti-yellow agents neutralise warm undertones – Flexible mixing ratio – Easy workable consistency – Suitable for all techniques

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www.schwarzkopfpro.com

It was in the 1980s that we began trading as Capital Hair & Beauty, with a new logo to match! Our first Cash & Carry wholesale outlet opened, and we soon became the first in the business to start trading on a Sunday. It was also within this decade that Michael’s sons, Peter and Hamish, joined the company. Today, the Capital Group has branches across England, Ireland, Scotland and Wales and we’ve loved every minute of every new launch.

We couldn’t have got this far without your amazing custom, so thank you and here’s to 65 more years!

Want to stay on top of all the industry news and what’s happening here at Capital? Be sure to hit ‘follow’ over on Instagram!

Just search for @capitalhair and @capitalhairireland 7

Indola PCC – the smartest colour with affordable prices for delivering best-in-class colour performance to fulfill all your salon needs thanks to: – RELIABILITY – with proven Smart Color Pixel Technology delivering absolute coverage, lasting colour vibrancy and dazzling shine – And SMART inspiration 24/7 – creative techniques made easy!

The perfect tan

Super simple

Okay, first up, you need Sienna X’s new Olive Tan Tinted Solution in your life because the fragrance alone is so addictive! Scented with gorgeous tones of vanilla and coconut, it’s formulated from 90 percent natural ingredients and is enriched with nourishing Aloe Vera, Sweet Almond Oil and Olive Oil. What’s more, it gives clients that I’ve-just-come-backfrom-Santorini tone. £14.95

The Procare 24*7 Hair Foil Dispenser is an absolute must for those who want to spend less time prepping, and more time colouring. It’s so easy to cut and fold your foils at the press of a button; simply choose the length you want, the size of the fold and how many foils you need and the machine will do the rest. £199

New addition Fanola’s Frequent Use range aims to treat all hair types without weakening the hair structure. Using delicate surface-active agents to give hair a gentle cleanse, it also protects the hair against ageing that’s often caused by chemicals and stress. Featuring a Shampoo, MultiVitaminic Mask and the frizz-defying 5 Action Mask, this is a new range your clients will love.

From £5.95

A riot of colour Pulp Riot is making waves across every social media platform, which is no surprise given its stunning colour pay-off.

Superior Paint is a range of 16 semipermanent shades that fade true to tone; no more blues fading to green! Vibrant, highly pigmented and conditioning, each shade lasts from 25-42 washes, meaning your clients feel brighter, for longer. £9.99

Finishing touch

Permanent Caring Color featuring Color Pixel Technology delivers up to 100% coverage, lasting vibrancy and dazzling shine.

Follow us on: 8

indola.co.uk

auk instagram.com/indol

#Simply Smarter

Beards are here to stay, so it makes sense to add a nourishing beard oil to your gents services. We like Wahl’s 5 Star Beard Oil; it keeps hair moisturised and thanks to a gorgeous blend of Almond Oil, Coconut Oil and Cedarwood, ensures your client leaves the chair feeling relaxed and ready to take on the day. £8.99 Visit your local Capital Hair and Beauty or head to www.capitalhairandbeauty.co.uk to see what else we have in store…

TRIED

Profession Permanent Caring Color (PCC)

Check out our top picks when it comes to those final touches…

TESTED

TOP PICKS

A N D

TH E C A PITA L CU T AUTU M N 2019

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TH E C A PITA L CU T AUTU M N 2019

HAIR

GET LOOK

LOOK #2

T H E

TO START, AT THE TOP SECTION Create a zig zag Mohawk, taking equal parts from either side of the parting and crown area.

THIS ISSUE WE’VE GOT A PULP RIOT SPECIAL!

THIS WHOLE SECTION IS ONE COLOUR

• • •

Lilac 60g Blush 30g Cupid 10g *Mix up more if needed

If you don’t already know, Pulp Riot is a brand that thrives on giving colourists the most vibrant, bold colour to play with, so this issue we’re sharing two amazingly creative looks. First up, check out this pink and purple men’s colour creation, from Hive Hair Salon’s Lexie Shay Rabbett.

FOR THE UNDERNEATH SECTIONS Take diagonal back to back slices, working back from the hair line around the face, following the head shape until you run out of hair.

I used the same colour as the top section around the hair line, so when the client’s hair is worn up it creates a really nice effect.

You can use any variations of colour but make sure they complement one other.

LOOK #1

FOR THESE SECTIONS I USED

• • • •

FORMULA 1: 18g Lilac + 2g Velvet FORMULA 2: Blush STEP 1 – PRE-LIGHTEN

Now it’s the fun part! I blast dried the hair, before applying Formula 1 (listed above) to the root area, roughly 2cm wide. I put a lot of emphasis on the roots to create a softer shadow effect. Next, I scattered Formula 2 throughout ends at random positions. On the ends that were left out, I melted the base colour with my fingers using the pinch technique; you 10

Powder Lemon and Fireball Lemon

All colours are applied to clean, dry hair, processed for 25 minutes and rinsed with cool water before being blow dried and styled.

STEP 2 - TONING

STEP 3 - SEMI PERMANENT COLOUR

• • •

Using a diagonal section pattern means that when the hair falls down you get lots of different colours falling on top of each other – such a great look!

With this look I started from a natural level 6 with pre-lightened ends. Using #blondeAF lightener + 20 volume on regrowth, I lifted the colour to a level 10 pale yellow.

After rinsing and shampooing, I applied 5g ICY High Speed Toner + 10g 6 Volume to towel dried hair for five minutes, to create an even toned canvas. Once the five minutes are up, rinse and shampoo.

Powder and Blush Blush Lilac and Cupid Aquatic

pinch the hair using your thumb and index finger at the base and pull colour out towards the ends.

Let the colour develop for up to 40 minutes for optimal colour longevity.

Super-effective and easy but creates an amazing effect!

Pulp Riot Semi Permanent - Blush 118ml £9.99 / €13.99

STEP 4 – RINSE It’s time to remove the excess colour with a cool, high pressure rinse. No conditioner needed, so just style as required! @hair_by_lexieshay Hive Hair Salon, Leeds

STYLING TIP Styling tip: Create waves that will last all day with ghd’s classic Gold Styler.

Pulp Riot Semi Permanent - Aquatic 118ml £9.99 / €13.99

Pulp Riot Semi Permanent - Lilac 118ml £9.99 / €13.99

Pulp Riot Semi Permanent - Lemon 118ml £9.99 / €13.99

Pulp Riot Semi Permanent - Velvet 118ml £9.99 / €13.99 Pulp Riot Semi Permanent - Blush 118ml £9.99 / €13.99

ghd Gold Styler £99 / €109

@christabel_legrand Betties and Baldwins, Bristol 11

TH E C A PITA L CU T AUTU M N 2019

A WEEK IN MY SHOES

Gina Conway is a multi-tasking hairdresser who loves to create, build and innovate.

Here she shares a super busy week.

MONDAY

Gina Conway YEARS IN HAIRDRESSING

I stopped counting at 30!

INSTAGRAM

@gina_conway_aveda FACEBOOK

A WEEK SHOES IN

MY

ginaconwayavedasalons andspas WEBSITE

ginaconwaysalons.co.uk

4:45am: My alarm goes off – ouch! Mondays mean I’m off to London for my week of meetings and events. At 6am it’s time to hop on the Eurostar to London from Paris; I’ve been living in Paris for three years now and the commute can get tiring.

9am: Arrive at my first meeting with the builders. The new salon in Wimbledon is opening and there are some major snagging issues. Next, I need to meet the Marketing Director to discuss our new social media and events plans for the next quarter.

12pm: Coffee with the General Manager of Elys department store to discuss a partnership before catching up on emails and phone calls.

2:30pm: Meeting at the Gina Conway Academy. I check out the students’ work and see if they have any thoughts or ideas about what they want to see in their classes.

4pm: I plan the week ahead while getting my hair blow dried at our Blow Dry Bar. 6pm: Go to Sticks and Sushi for dinner and finish up emails for the day!

9pm. Indulge in watching The Office for a bit of a relaxation.

10:30pm: Bed!

TUESDAY 7am: Wake up, coffee and meditation.

9:30am: I decide to hold an all Managers meeting on a whim.

I meet with HR, Marketing, the General Manager, Managing Director, all Salon Managers, Spa Managers, the Education Manager and Assistant Managers! Together we go through numbers for the week, discuss HR issues, recruitment, an advanced education schedule, review 12

the week and plan the month.

12pm: Visit the Fulham salon to design the new Academy space and meet the landlord for approval.

5:30pm: It’s time to get ready for an education event tonight.

My team are doing a show at the Fellowship and I am going as a spectator this time!

WEDNESDAY 7am: Wake up, coffee, meditate.

8am: More coffee; we had a late night celebrating the great teamwork at the Fellowship night.

9am: Clients in Westbourne Grove salon. I still love working on my own clients.

I have so many loyal guests

GINA’S ADVICE

“Stick to your vision. Don’t be afraid to be different. Set yourself apart for all the right reasons. And above all else, be kind.“ that I have had for over 15 years. I think I really come alive when I’m behind the chair.

2pm: Sneaky little lunch in the office.

3pm: Meeting at our Barber Shop with a gents clothing line to discuss a partnership with them, as well corporate members club benefits for their staff and clients.

5pm: Rushing as I’m late for the launch of the new salon in Elys in Wimbledon! We invited over 200 guests to join us at the new salon/blow dry bar’s grand opening. We’re offering complimentary treatments, goodie bags, nibbles and

prosecco. I put my makeup on while I’m on the tube!

9:30pm: Time to clean up.

What a night! A very full-on night of influencers and VIPs and all of my fabulous clients.

THURSDAY 8am: I slept in – rare! Now: coffee, meditate and emails in bed…

10am: Get up, sort out the induction program with my HR manager and look over how we can make the team even more connected to the brand. We talk through perks, education, incentives and coaching plans to help them achieve their goals. I love it.

5pm: Back to Paris for the weekend.

6pm: Sitting in the lounge with my glass of Champagne – the bartender knows me so well now, he has it ready for me on every trip!

11pm: Sleep.

FRIDAY 6am: Up early as usual. I do a bit of meditation to start the day.

Need to have a calm mind as there’s a lot going on this week!

7am: Wake up the kids. Jake brings me my coffee as usual; he’s 10, and sets up breakfast for all six of us. He gets ready before anyone else is up (except me) so he has time to play Fortnite!

8am: Kids off to school with the au pair. Now I have to walk the dog.

9am: Plan the day.

10am: Tennis! Great to get all of that stress out!

11:30am: I see a client at her house.

3:30pm: Kids home for the weekend!

4pm: Cuddles, homework, healthy meal, movie night with little ones.

10pm: Bed! 13

TH E C A PITA L CU T AUTU M N 2019

B E AU T Y FAV E S

#1 Crazy Angel Golden Tease

#2 Looks Wax

Enriched with Bearberry, Shea Butter and Vitamin E, your clients’ skin will be glowing, golden and ultra-nourished after being treated to this gorgeous gradual tan. As well as giving streak-free results, it also contains contouring ingredients to tone and firm the skin. £5.95

Clients love to keep that oh-so-smooth feeling all year round, and Looks Wax is the perfect solution. Formulated with more rosin, in one sweep hair is removed completely, leaving the skin smoother for longer. Offering full strength, Looks Wax can be spread ultra-thin around the hair, meaning less wax is used, and more profits for you. Available in Soft and Hard wax. From £5.45 / €5.75

#3 Pharmagel Bio-A Concentrate 30ml Retinol is the key to smoother skin; it’s clinically proven to give the most powerful anti-ageing effects, and that’s why Pharmagel includes it in this amazing serum. Another key ingredient is soothing Green Tea Extract, which works to protect the skin from environmental aggressors – more on this in our About Face feature on page 22. £23.00 / €28.85

#4 The Manicure Company Natural Vibes Collection (6 pack)

#5 Salon System Naturalash Latex-Free Strip Lash Adhesive When clients need lashes that last, be sure to use this strong bonding agent; the clear formula allows for a completely natural finish. £2.40

T H E

B E A U T Y

E D I T

#6 Gellux City Girl polish Aimed at taking your clients from desk to dance floor throughout the party season and beyond, Gellux’s City Girl collection consists of eight new, super glossy shades. Our faves? The gorgeous pearlised pink that is Cocktail Hour, and the deep dark burgundy, City Girl. So chic. £11.95

Meet the top 10 products you need right now #7 Strictly Professional Massage Oil with Olive Oil, 500ml Used by Mediterranean cultures for centuries, olive oil is not just a salad ingredient; it also has amazing beauty benefits. Thanks to its blend of antioxidants and Vitamin E, this Massage Oil is the ideal product when offering clients a massage that not only relaxes, but also has anti-ageing qualities. £5.60

#9 Natura CBD Oil Sheet Mask CBD (Cannabidiol) is the second most abundant quality in the Cannabis plant, and it’s also the latest buzzword in the beauty industry. Natura’s sheet mask is infused with CBD Oil, which is known for its healing, soothing properties, resulting in a smoother, more even skin tone. £2.95 / €3.70 14

The latest collection from The Manicure Company is one that’s completely inspired by nature, and the ordinary, yet beautiful objects and materials found in it. Natural Vibes features six new, highly pigmented seasonal hues that evoke the changing of the seasons. Muted yet impactful, these new shades complement each other for a pretty, neutral approach. £39.95

#8 Natura Coconut Sheet Mask Registered with the Vegan Society, this mask is a real multi-tasker. Coconut Oil is known for its anti-inflammatory and anti-bacterial qualities – read all about it over on page 29 – and it’s also super hydrating. £2.45 / €3.10

#10 Barber PRO Cooling Post Shave Mask Who doesn’t love a cooling mask?

Barber PRO created this one to give skin a youth-restoring collagen boost post-shave. Skin is left glowing in just 15-20 minutes! £2.45 / €3.10 15

TH E C A PITA L CU T AUTU M N 2019

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INSIDERS It’s always great to get tips from industry insiders, and who better to offer advice on the latest products than our very own Capital team members? Check out the current faves of some of the team at our Brighton store and beyond...

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Dr Paw Paw Original Balm

Pulp Riot Colour

It’s a multi-purpose fragrance-free balm that the whole family can use, even my little boy, who has very sensitive skin.

I use it as an intense hydration treatment on my face; I put a thick layer on before bedtime and the next morning my skin is so soft and hydrated.

Just be sure to let the product sink in before you hit the pillow or you will stick to your pillow!

Ruth MastersPiggott, Regional Manager

Pulp Riot is by far the best fashion colouring system I have ever used. The results are exceptional; colours are true to swatch and they leave the hair soft and shiny. I used the shades Blush and Mercury on myself recently and was equally impressed with the result and condition. The product works best on a base 10 or pre-lightened hair and faded evenly to a pastel version of the original colour which is great!

Liz Smith, Brighton Store

Goldwell Dualsenses Just Smooth Taming Oil I’ve used many of the oils we stock at Capital over the last 10 years and this is the lightest, yet most effective. Used on towel-dried hair before blow drying helps to smooth and tame unruly, fluffy ends and you can apply more when dry. Liz Smith, Brighton Store

Marvelash Eyelash Extensions

Beauty Pro Foot & Callus Peel

Marvelash have an incredible quality about their extensions that I can’t always find in other brands. There are loads of different styles to choose from, each in different curl grades.

Even my clients notice when I’m using Marvelash extensions on them, because they’re so weightless. This has caused less irritability and therefore, a longer-lasting lash, as they’re not fiddling with uncomfortable lashes anymore. Georgia Saunders, Brighton Store

This product will leave you speechless.

Your hard skin and cracked heels will just peel off and you’ll be left with baby soft feet.

Ruth Masters -Piggott, Regional Manager

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ADVICE

ER

TH E C A PITA L CU T AUTU M N 2019

GE CL T OS

T H E

It’s great to celebrate when things go right, but what do you do when things are going wrong? Here, three industry experts give their advice.

Unsplash.com

FO UL IL TR SH A- A CL VE OS R E

T I TA N I U M A heavy-duty foil shaver designed for precision fading and blending. With ultra-fine, hypoallergenic titanium foils for a close cut finish and high power cord or cordless motor to guarantee sustained performance for the ultimate finishing tool.

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BUSINESS WHAT PROCESSES DO YOU HAVE IN PLACE TO ENSURE THAT YOU’RE ACTUALLY AWARE OF SOMETHING NOT WORKING?

WHAT’S THE BEST THING TO DO IF SOMEONE, OR SOMETHING ISN’T WORKING OUT?

help. Gavin Mills, Managing Director, Bad Apple Hair Group, @badapplehair

One of my business mottos is: ‘if things aren’t working, change people.

If they still don’t work, change the people.’ To excel in any kind of business it is important to understand what motivates your team and how to get the most out of them. If a member of our team isn’t pulling their weight or seems unhappy in their role then we spend time with them to figure out what is wrong and how we can

I don’t believe in just ‘getting rid’. If something is not working, before I remove the problem I reassess it and try and clarify what the problem is. I take the time to look at the problem and evaluate it, making changes where needed.

There is nothing to be gained by rushing and just removing someone.

Gary Taylor, Edward & Co, @edcohair

To ensure that the business is constantly developing and evolving we have put processes in place that monitor and report what is working and what isn’t. Part of this is software that has been developed in-house that gives me a live 360-degree view of the business and enables me to see a clear financial and datadriven picture – which has been vital to ensure that we are reactive and responsive to all the elements that keep us at the forefront of the hairdressing industry. Gavin Mills, Managing Director, Bad Apple Hair Group I keep a very close eye on everything from team members doing everything correctly, to the colours that are not being used to stop us over-stocking products.

I watch the appointment system both at the salon and I have access to it on my phone . Client retention, salaries, accounts: I make sure I know what is going on with all of them on a daily/weekly basis.

Gary Taylor, Edward & Co My time working in advertising has taught me not to rely too heavily on systems and processes. They can be too easy to hide behind and obscure poor performance.

Far better that all your team have a clear understanding of what the purpose of your business is and that they have had clear training on what is expected of them.

You train your staff, you encourage them, you give them confidence, responsibility and your complete trust.

You reward them and you care for them – you create a team that is passionate, confident and totally trustworthy. If you get this all right, you might find you have few staff issues, as anyone who can’t grasp what you’re aiming for won’t stay long.

Michael Smith, Tristan Eves, @tristaneveshair 19

TH E C A PITA L CU T AUTU M N 2019

FA SHION

HAIR

FORWARD

CHRIS SOUTHERN: These days I feel like everything is going from catwalk to consumer in a matter of minutes, thanks to the birth of the Instagram generation.

We now have Instagram gurus to feed clients the information as it happens, creating tutorials and trend-based images for their followers.

Fashion and hair are two things that are forever intertwined. When a new look arrives on the catwalk, you can bet it will change how we play with hair on the high street, months later. Both of these creative industries are influenced by global trends, and yet, at the same time, they also influence each other. We spoke to two of ghd’s Brand Warriors: Chris Southern at Headmasters, and Andrea Daley at Barbara Daley, to discuss how fashion and hair work and play together.

FOR HAIRDRESSERS WHO WANT TO STAY AHEAD AND KEEP FASHION AS AN INFLUENCE ON THEIR WORK, WHERE’S A GOOD PLACE FOR INSPIRATION BUT ALSO PRACTICAL,

I’m constantly looking to the current generation of celebrity hairstylists. Their Instagrams are gold mines full of tips and tricks to create the current trends, whether it’s colour, cool hair accessories, or the best tools and products to recreate the look. My go-to stylists are Aaron Carlo @ aaroncarlohair, Chris Appleton @chrisappleton1, Dominick Serna @DomDomHair and Siobhan Jones @shivvvey.

HOW IMPORTANT IS IT FOR HAIRDRESSERS TO BE AWARE OF FASHION TRENDS? IF AT ALL?

clients, while some love the flexibility of freelance… I really think it depends what kind of hairdresser you are, but I know for me, staying on-trend is what my clients need and want.

WHAT’S YOUR NUMBER ONE HAIR PREDICTION FOR AUTUMN? AD: After years of clients wanting icy, grey colours we’ve gone full circle and it’s all about bronzed hair for Autumn. Also, hair is getting shorter and shorter, with celebs like Dua Lipa and Katy Perry proving short hair can be super sexy.

CS: It’s hard to choose, but my fave would be the wet look.

It’s back and slightly different this time. We’ve gained a side parting and a slightly different texture, created by waving the hair with my ghd platinum+ and using just oils and serums, instead of water, to create that wet illusion.

WANT TO KNOW MORE ABOUT ANDREA AND CHRIS?

All imagery courtesy of ghd

Follow them on Instagram @andrea_daley_bdhb and @christophersouthernldn

HOW LONG DOES IT TAKE FOR A TREND TO MOVE FROM THE CATWALK TO THE HIGH STREET? ANDREA DALEY: I usually find it takes about six months for catwalk looks to filter through to our clients. It used to take a lot longer, but with the power of social media our fashion savvy clientele can see what’s hot instantly, so everything speeds up.

Catwalks show the trends for Autumn/Winter in February and Spring/Summer in September, so generally, people see a new trend on the runway but wait until the actual season is upon us to adopt it. This February we saw lots of futuristic finger waves at Fendi and JW Anderson, fierce crops at Vivienne Westwood, and extreme texture at Louis Vuitton and Miu Miu. I can’t wait to introduce elements of these to our clients.

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FACTUAL INFORMATION? AD: Instagram is a fantastic way to stay ahead of the game if you’re interested in catwalk hair. I follow all of the major session stylists, including Sam McKnight, Guido Palau and Eugene Souleiman, as often they will put hints and tips on their feed about the looks they’re creating, before their ideas even come to the catwalk. I also keep up to date by reading Vogue and The Cut online, both of which give lots of info about creating catwalk looks. Finally, ghdhair.com is brilliant for giving step-bystep advice on how to recreate looks from the catwalk.

CS: As a young hairdresser,

AD: I definitely think stylists should be aware of what the trends in fashion are; your clients will know, so it’s important you do too! It also influences all the things we see in the shops, which again is important to clients as they want to match their hair to what they’ll be wearing.

Choosing a style that suits your client’s hair and lifestyle is always better than following fashion though, so be aware of trends while still doing what you love.

CS: There are all different kinds of hairdresser; some of us love fashion and trends, others love their job because of the relationships with

Did you know that ghd is stocked at Capital? Head to capitalhairandbeauty.co.uk or visit your nearest store today.

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TH E C A PITA L CU T AUTU M N 2019

F A C E

All images: Unsplash.com

A B O U T

BEAUTY

AT HOME AND AT WORK Autumn can be one of those tricky times for your clients’ skin. The temperature changes on a daily basis can see us reaching for a refreshing skin mist one day, and craving serious hydration the next. Add to this the daily stressors our skin has to deal with, and it’s easy to see why skin can become temperamental. Read on to learn more about seasonal skin issues, and how to combat them.

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You might think that working indoors or taking the day off means you’re helping your skin out, but, during the cooler months you might need to pay even closer attention. If we happen to be indoors during the Summer, we tend to rely on the surplus heat from outside to keep our homes cosy, but once that temperature gauge starts going down come Autumn, we tend to reach for our creature comforts of central heating and heated blankets. While these make us feel all warm and cocooned, they’re actually seriously drying our skin out. Add to this the

impact of cold weather once we leave that cocoon, and your skin will be crying out for moisture!

QUICK FIX: For clients with already dry skin, going for a heavier, more luxurious skin cream is usually the easiest option. However, for clients with blemish-prone or oily skin, now is the time to prescribe something that gives them hydration, minus the oil. There are some brilliant, water-based moisturisers on the market, many of which work really well 23

TH E C A PITA L CU T AUTU M N 2019

BEAUTY

GENTLE DETOX: Thanks to the build-up of dull, dry skin that often occurs at this time of year, it’s vital to remove it efficiently, but also in a way that suits your clients’ skin type. Advise your clients on the differences between chemical (usually a liquid or mask containing Alpha Hydroxy Acids or Beta Hydroxy Acids applied to the skin) and physical exfoliation (a gel, lotion or mask containing ideally natural grains that physically remove dead skin cells) and help them choose the right course of action. For more serious cases, depending on just how dry your clients’ skin is, you might want to send them to a qualified dermatologist for a more in-depth chemical peel. It’s a great way to really slough off the dead skin and prep it to take in all the hydration it needs.

when layered with other products. If you have clients dealing with pre-existing conditions such as Rosacea or Dermatitis, advise them to come in for a skin analysis, to see what changes should be made to their skincare regime.

REGULAR TREAT: Now is the time to enrol clients into a seasonal facial program. How about encouraging them to sign up for six months worth of facials?

They can book in for one each month, and each time you could prescribe a different treatment, based on their needs that day.

Not only is this a great way for you to help them deal with seasonal changes, you’ll be able to see the difference in your profit forecasts too.

Outdoors In some parts of the world, the season of autumn means spending more time outdoors; suddenly a hike is more bearable, as the heat and the sun’s harmful UV rays have decreased. But that doesn’t mean skin is any less at risk from the elements. Increased time spent outside means that skin can become prone to dryness, dullness, sun spots, flaking and irritation. Those with pre-existing chronic conditions could have an even tougher time, especially when those Autumn winds kick in! It’s all part of the skin getting readjusted to the seasonal change, but with the right products, it doesn’t have to be quite so painful.

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Add these to your skincare arsenal today…

Facial Oil We love KAESO’S ELIXIR FACIAL OIL because, not only does it give intense hydration, it’s also amazing when mixed into our foundation for an all-day-glow! 50ml £5.95 / €7.45

Eye Treatment PHARMAGEL’S EYE BEAUTÉ PADS are the real deal when it comes to instant de-puffing of the undereye area. We love to keep ours in the fridge, so that the antiinflammatory blend of natural extracts can really get to work. 60 Pads £15.50 / €19.45

THE BASICS

If you do nothing else, at least do this:

Retinol

HYDRATE – Encourage clients to up their water intake – sitting at home with the heating on will zap the moisture from their skin.

SPF – No matter what day or month it is, SPF of at least 15 is advised, but to be honest, nothing beats factor 50 if you and your clients are serious about protecting skin from skin cancer as well as wrinkles.

This is the cure-all anti-ageing ingredient that everyone should be using, and our favourite way to use Retinol right now has to be HOF’S RETINOL VITAMIN NIGHT CREAM. Light, nongreasy and non-oily, this is a great all-rounder for those new to Retinol, but please ensure you advise them to wear SPF. £14.00

Lip Treatment MOISTURISE – Once they’ve found a

The lips are an area particularly prone to dryness, so why not try DR PAW PAW’S SCRUB & NOURISH? It’s a little tub that does double duty; first, with a yummy mango and coconut scrub that you can happily lick or wipe off, followed by a super nourishing balm that makes for the perfect overnight treat. 16g £5.49

moisturiser they love, clients should get in the habit of applying it first, then SPF, then makeup.

HYDRATION: advise clients – if they haven’t already – to add a hydrating serum to their routine. There are tons to choose from, and many of them also have other added bonuses such as brightening the skin, fading age spots or blemish control.

Multi-masking

charissekenion.com

NOURISHMENT: Masks are a brilliant addition at this time of year. While some might find them a faff, they literally take less than a minute to apply, and then it’s all about sitting back and letting the ingredients do their work. There’s a mask for every single issue, so whether your client needs moisture, gentle exfoliation or some serious oomph pre-party season, be sure to recommend your favourite mask to them.

TOP 5 BE AUT Y ESSENTIALS THIS AUTUMN

BEAUTY PRO’S RESTORE & RENEW five mask set is an absolute must! For the ultimate facial, first go in with the Detoxifying Mask for 10 minutes. Then use the Eye Masks while you let the Black Peel Charcoal Mask work its brightening magic. Complete the treat with the Rejuvenating Mask for serious hydration, and a few days later, you can boost the results with the Nourishing Sheet Mask. Yes, it’s fab for your clients, but we strongly urge you to buy a pack for yourself too! £7.95 Shop the full range of our skincare treats at capitalhairandbeauty.co.uk and in-store now

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TH E C A PITA L CU T AUTU M N 2019

Everyone’s talking about The Manicure Company’s Builder Base right now. Read on to find out exactly how to use it…

Perform a manicure. Firstly, cleanse, and disinfect your client’s hands. Next, shape the nail and remove any cuticle growth with a cuticle pusher. Ensure all matter is removed from the nail plate.

2

It’s time to prep the nail. Remove any surface shine from the nail plate with The Manicure Company’s Pro File in Grit 180/240. It’s important to remember not to use a file with a grit lower than 180, as this could damage the nail. Make sure the entire surface of the nail is buffed.

B Y

B U I L D E R 26

leave nails with a natural finish, or carry on to the next step.

Note: You can apply more than 1 layer if you want Builder Base to act as a gel overlay; just be sure to cure each layer.

3

Dehydrate the nail by wiping it with a lint-free pad soaked in Pro Prep and Wipe Solution. The nail will appear chalky and white.

4

Base Coat is applied as it acts as a medium to help the rigid Build Base flex with the natural nail. Apply 1 layer of regular gel polish base coat. Ensure you cap the free edge and make sure not to flood the cuticle or side walls. Cure for 60 seconds using The Manicure Company Dual Pro Lamp, or 120 seconds if you’re using a UV lamp.

5

Now it’s time to use Builder Base, which can be used for extensions and under gel polish. First, apply an even layer of Builder Base over the entire nail plate, capping the free edge. Start by placing the loaded brush at the centre of the nail and push back towards the cuticle. Draw the brush down the nail for an even coat. Ensure the cuticle and side walls are free from product before curing for 60 seconds using The Manicure Company Dual Pro Lamp, or 120 seconds if you’re using a UV lamp. You can stop here to

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Gel polish; once the Builder Base layer has been cured, you can go in with your first layer of polish. You should leave the Builder Base inhibition layer on the nail as this will help ensure a tight bond between the gel polish and Builder Base. Be sure to cap the free edge with your gel polish layers. Cure your gel polish for 60 seconds using The Manicure Company Dual Pro Lamp, or 120 seconds if you’re using a UV lamp. Repeat this step 1-2 times until you achieve the desired opacity.

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Top coat; apply a generous layer of No Wipe or regular top coat to the entire nail, capping the free edge. Make sure your application is neat and the product hasn’t flowed to the cuticle or side walls. Cure for 60 seconds using The Manicure Company Dual Pro Lamp, or 120 seconds if you’re using a UV lamp.

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The finishing touch! Once the nails have cooled down after curing, it’s time to condition. Treat the nails with Bio Cuticle Oil to rehydrate the nail and the surrounding skin. All done!

All imagery supplied by TMC

STEP STEP

1

B A S E

uty a e b the s’ r e v ue co ‘Dis natural h of

NAILS

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TH E C A PITA L CU T AUTU M N 2019

HAIR & BEAUTY

NUTS

OVER

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C O C O N U T

The beauty industry is forever evolving – at times it feels like there’s a new super-ingredient every other month! But Coconut Oil is one of those trends that has a lot of history – and facts – behind it. Read on to find out more about some of our favourite Coconut Oil based products here at Capital.

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So, what’s so great about Coconut Oil? Over the past couple of years Coconut Oil has become somewhat of a cure-all ingredient. Not only does it come highly recommended as a pre- and post-shampoo treatment, people are using it to clean their teeth and remove their makeup, and that’s just for starters. However, this is a trend that’s actually backed up with science. Coconut Oil is made up of mediumchain fatty acids that possess anti-mocrobial properties that can help treat acne and protect the skin from harmful bacteria. Many dermatologists endorse it as a gentle emollient (moisturiser) that’s perfect to use when your skin is going through a tough time, as it’s great at repairing and restoring it.

It also contains Vitamin E and essential amino acids, and helps towards keeping skin protected from any outside baddies.

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HAIR & BEAUTY

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TH E C A PITA L CU T AUTU M N 2019

How much is too much?

While it’s often used to cleanse the skin, applying Coconut Oil directly to the face isn’t a trick that works for everyone; on the comedogenic scale it’s a 4, meaning it’s highly likely to block pores and cause blackheads, so those with already oily skin should stick to using it only as a makeup remover (it’s amazing!) or cleanser, but never as a moisturiser. That said, it makes a wonderful body oil, hair treatment and is a real treat for the feet!

charissekenion.com

OUR COCONUT FAVES

#1 Looks Wax Satin, Coconut and Arnica We’ve been waiting to unveil this gorgeous goodness! This is a highperformance hard wax, blended with Arnica and Coconut for a lovely, soothing mix. Thanks to coconut’s natural emollient and anti-microbial qualities, it’s the perfect ingredient for waxing sensitive areas of the body, such as the bikini area, and more detailed waxing such as the brows and underarms. Arnica is an antiinflammatory extract that promotes healing – so together they make a great waxing solution for more sensitive clients. Coming soon

#2 Uniq One All In One Hair Treatment Coconut 150ml

Want more?

Head to capitalhairandbeauty.co.uk to shop today!

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This product is a must-have for damaged hair, and also for preventing further damage. As well as repairing hair, it gives tremendous shine, gets rid of frizz, has UVA/UVB filters and adds body and smoothness. All this, and it has the most yummy fragrance ever! £7.95 /€9.05

#3 Natura Coconut Sheet Mask If you’re looking for one mask that does it all for clients in a hurry, then this is the one. Antiinflammatory, anti-bacterial, hydrating, nourishing – oh and it’s registered with The Vegan Society too. £2.45 / €3.10

#4 L’Oréal Source Essentielle Daily Nourishing Balm 300ml Every stylist needs a super nourishing treatment in their kit, and this Nourishing Balm ticks all the boxes.

After using, hair feels nourished, soft and supple; it can even be used as a daily treatment. Thanks to the smoothing combo of sesame oil and coconut oil, this is a great product for those looking for silky, shiny results in a hurry. £15.15 / €21.20 In store now!

Shop in store and online.

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TH E C A PITA L CU T AUTU M N 2019

TRAINING

Y

O

U

’

R

E

#HairGoals

INVITED!

At our BLOW-DRYING

SKILLS WORKSHOP

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you’ll learn how to give your clients’ style some amazing volume. The perfect blow-dry is all about creating a smooth, frizzfree silhouette, and much of this is down to your technique. You’re welcome to bring your own dryers, flat irons and brushes to use while you learn the latest drying, tonging and straightening techniques.

SUITABLE FOR Beginners, must be 18+, as well as existing hairdressers wishing to update their skills.

COST £95 + VAT

#Golden Another fast way to glamour is through a spray tan, and the SIENNA X SPRAY TANNING COURSE is perfect for those wanting to learn how to create bespoke results for their clients.

As well as learning how to spray tan, you’ll learn all the aftercare requirements and how to clean and maintain your equipment.

SUITABLE FOR Beginners, must be 18+.

COST £95 + VAT

#NailsDid Gel nails add an instant dose of style, plus they last all through party season, meaning more time for Prosecco! THE

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Few things can make a woman feel more glam than a full set of lashes, so be sure to enrol on our MARVELASH SEMI PERMANENT EYELASH EXTENSION COURSE . Learn the simple and effective process to giving clients thicker, longer lashes that can last up to two months. Plus you’ll also learn the express procedure, for clients on the go!

SUITABLE FOR Those wanting to update their skills and absolute beginners (must be 18+).

COST £160 + VAT

Click on any popular Instagram hair account and you’re bound to see pages and pages of luscious, tumbling waves, and our CURLS &

WAVES HAIR DOWN STYLING COURSE

#InstaGlam

is where you’ll learn how to create them!

Through demos and practical hands-on training, you’ll be guided through four techniques and create at least two of them.

SUITABLE FOR Those with basic hair styling skills and experienced hairdressers looking to update their knowledge.

COST £95 + VAT Unsplash.com

Party season is fast approaching; be sure you’re ready to offer your clients everything they need when it comes to looking and feeling glam, with our best-selling courses.

you basic anatomy of the nail, gel polish removal and application, as well as the classic French pink gel manicure.

SUITABLE FOR Beginners, must be 18+.

COST £75 + VAT

Shutterstock

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MANICURE COMPANY’S GEL WORKSHOP will teach

Find out more about our training courses at www.capitalhairandbeauty.co.uk/training 33

TH E C A PITA L CU T AUTU M N 2019

FURNITURE

T

H

This issue we’re focusing on just how well 3D-lipo is doing at Laura Fletcher’s Nottingham -based salon.

E

FUTURE’S 3D! Laura Fletcher SALON Simply Hair and Beauty Lounge SALON OWNER

Laura Fletcher LOCATION

Bramcote, Nottingham

CAPITAL: SO, WHAT’S THE RESPONSE TO YOUR 3D-LIPO MACHINE BEEN LIKE? LAURA: The response since taking on 3D-lipo has been amazing, for both the salon and our clients. We are also gaining clients from as far as 58 miles away. The salon’s profits have grown, taking over £7,000 in just under five weeks, with 3D-lipo alone. Our clients are amazed when I explain how 3D-lipo works and the science behind this unique technology.

HOW LONG HAS 3D-LIPO BEEN AT THE SALON?

Five weeks!*

HOW EASY WAS IT TO GO FROM DISCUSSING 3D LIPO, TO HAVING IT UP AND RUNNING IN THE SALON? As a salon owner I always worried about taking on huge investments – worrying if they would work for the salon – but luckily I already knew about 3D-lipo and the outstanding response it had already received.

So, when I found out that Capital Hair and Beauty had taken on the 3D-lipo system I was really happy! Plus they had a brilliant offer on and Capital has long been a company I know and trust. The Derby Store Manager, Hannah, has been brilliant from start to finish; she went out of her way to take me down to the Head Office for 3D lipo in Rugby, so that I could attend their seminar day – which was amazing and very insightful.

*At time of interview.

Follow Simply Hair and Beauty Lounge on Facebook: simplyhairandbeautylounge or Instagram; @simplynottingham 34

I also met Ruth the Regional Manager and Bobby, the Commercial Manager. Together, they really helped me make my mind up and Hannah still supports me with advice.

MOST REQUESTED TREATMENT WITH 3D-LIPO? Every treatment is tailor-made to suit our clients’ needs; we get a lot of clients who want to help to reduce body fat so we will always discuss what they need first. Cavitation, which is an inch loss treatment, the effects of which can be seen after each treatment, is very popular. We also like to add radiofrequency, as this helps by melting fat and tightening the skin, something that’s often needed after weight loss. We also get a lot of clients that need to reduce their ‘mummy tummy’, and in some cases this can be done in just one cryolipolysis treatment, which entails the freezing of small fatty deposits.

ADVICE FOR ANYONE THINKING OF ADDING 3D LIPO TO THEIR TREATMENT MENU? My one piece of advice would be: get prepared to be busy!

I didn’t think I would be as busy as I am. It’s crazy how many more clients we have seen coming through our door due to taking 3D-lipo on. In fact, I’m so happy, I’m considering taking on a second salon to make it into a clinic that offers this treatment.

For more information on bringing 3D-lipo to your salon via our finance options, visit capitalhairandbeauty. co.uk/furniture/financing/3dlipo-finance today or head to your nearest store. Plus you’ll receive a free Hi Fu Machine worth £12,500 when you buy 3D Lipo from Capital.

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TH E C A PITA L CU T AUTU M N 2019

DISCOVER KOLESTON PERFECT ME+ New

5/43

COLLECTION 0/44

10/95

8/41

7/75

New

4/3 36

8/73 37

TH E C A PITA L CU T AUTU M N 2019

BEAUTY

G L O W While some of your clients are still thinking of heading off for some last minute sun, others are just trying to hang on to that summer holiday tan. Read on to find out how to help them keep that glow for longer…

Prep time

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A dose of colour seems to make everything better, and the key to making a spray tan last longer, is all in the prep. According to leading tanning expert James Harknett, your clients can do a lot in the days before their appointment.

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“The secret to streak-free tanning is good prep,” says James. “Believe it or not, most clients think that shaving before a tan is best – but it’s actually the worst thing they can do. Hair removal removes the dead skin cells, which is what the fake tan needs to ‘cling’ to, in order to give a golden tan.

Therefore, tell clients to shave a good 24 hours ahead of the tan.

If they prefer waxing, they should

leave it even longer, waxing at least 48 hours ahead. Advise them to exfoliate gently a few days leading up to the tanning, and tell them to concentrate on areas such as around the top of the breasts and underarms, strap lines and the waist band. These areas can tan darker due to the build-up of compacted skin.”

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T H A T

HOW TO KEEP IT

So, how to advise your clients to keep that glow after they’ve booked in with you for a spray tan?

VITAMIN C Encourage your client to add a Vitamin C serum to their regime; it’s known for keeping skin smooth and glowing, and keeps age spots at bay. Plus, it’s something they can wear every single day, come rain or shine, underneath their moisturiser. At night, they can use more heavy-duty skincare to keep skin moisturised and flawless.

EXFOLIATE BEFORE Make sure clients exfoliate their skin the night before a spray tan.

BUT DON’T SCRUB AFTER If you know your client is going to be in the sea or by the pool, advise them to avoid scrubbing their skin with their beach towel post-dip; all it will do is rub the colour off and leave them looking patchy.

A SECOND COAT

Faking it Now, more than ever before, there are tons of options for those who still want to glow, all summer long. For some reason a tan can make us feel like a) we’ve actually been on holiday and b) we look healthier. Sienna X has long been a favourite of ours, and lately the brand has added several new products aimed at building a soft glow over time.

WE LOVE: Sienna X Olive Tan.

Gradual self-tanners are a great option to keep colour lasting longer in between spray tan appointments, so tell your clients to take it on holiday with them!

Follow these rules and your clients will come back glowing.

For the diehard deep-and-dark fans, be sure to check out our selection of self-tanners and tanning solutions from Crazy Angel.

A word to the wise; although you should always advise clients to wear SPF, if they’ve invested in a spray tan with you, be sure to tell them to avoid anything oil-based, as it will simply dissolve the fake tan solution. What a waste!

Shop our tanning range at capitalhairandbeauty.co.uk/beauty/tanning

Freepik

K E E P I N G

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TH E C A PITA L CU T AUTU M N 2019

S T A Y

Spotlight on Men’s Colour Jim Shaw, owner of Essensuals and Essensualsmen, Billericay, says there’s never been a better time for men to play with colour.

First up, Rino Riccio, Head of Education at Manifesto, London shares his top four men’s looks for right now.

TOP 3 BARBER TRENDS FOR AW?

The Textured Crop

#1 First, it has to be a textured crop fade.

This is a classic short back and sides: messy crop on top with a short fringe. It works with the hair’s natural growth patterns and ideally suits thick hair with natural texture.

TO STYLE: Use a matte paste like Osmo Matte Clay Extreme for some subtle texture.

It’s just a touch longer than a buzzcut but has so much more style and looks so good.

CASUAL MID-LENGTH

#3 High and tight haircuts like the

#2 Next, I’d have to say the short, curly look, such as a high and tight fade with curls on top.

military haircut are also popular; it’s all about shaved sides and longer hair on top.

This square layered haircut is a classic because it’s so versatile. It can be worn on or off the face with little effort. It can be styled by rough towel-drying then using your fave texturising product.

TO STYLE: Use a little pomade like Uppercut Deluxe’s Matt Pomade for a light, natural finish, or diffuse it with a texture cream.

Rino Riccio

The mullet can best be described as short or medium hair on the top and sides, mixed with long hair in the back and neck. It’s a strong haircut that’s increasing in popularity.

TO STYLE: Leave it to dry naturally for a modern, effortless texture.

MAN BOX BOB

This is a mid-shoulder-length haircut that’s slightly messed up. This style can work on those with any natural thickness or texture; the key is creating a cut that complements the clients’ face shape and hair texture, ensuring that the weight and balance is evenly distributed.

TO STYLE: Let it dry naturally, using a salt spray like Macadamia Professional’s Texturizing Salt Spray, for a messy, matte effect, or use a styling cream to encourage texture and curl.

PRODUCT YOU USE EVERY SINGLE DAY ON YOUR CLIENTS? Has to be American Crew.

ANY CELEBS THAT YOUR CLIENTS ARE TRYING TO EMULATE WITH THEIR HAIR?

Jim Shaw

Modern Mullet

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One of our customers, Joe Kandakje of Duke’s Barbers in Oxford, recently won Best Barber Shop in the English Hair & Beauty Awards. Here Joe shares his AW19 predictions.

Colour is currently booming in the industry and I think going into AW19 we will see men become even more experimental; opting for bright as purples, reds and greens. I definitely think these bright and bold shades will be particularly popular with younger men, who are a bit more adventurous in comparison to older men. However, for those who don’t want such an ‘out-there’ shade, pastels, greys and icy colours are also super on-trend and are lower maintenance. Bleaching has also been popular with men for quite some time and I think we will continue to see more men going blonde and bright!

Within the salon, colour services for men have risen; not only highlights,

All footballers, as well as other sportsmen. lowlights and all-over colour and tints, but also more men are coming into the salon to have toners put on their hair to give it an instant update. We’ve also noticed a lot of older men embracing their grey hair and not wanting to cover it up; instead, they’re visiting the salon to get a grey toner added to keep their hair looking clean and pristine. We have also noticed men starting to think more about conditioning treatments in the salon, particularly those who are concerned about colouring their hair too often.

Finally, there’s also been a rise in grooming services; more men are coming in for beard trims, hot shaves and also pedicures, manicures and threading.

Jim Shaw

T H R E E I N D U ST RY FAV E S TA L K TO P B A R B E R TRENDS AND MORE, INCLUDING MEN’S COLOUR!

A H E A D

MEN’S HAIR

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TH E C A PITA L CU T AUTU M N 2019

SOCIAL

TAILORED FADE WITH HEAVY TEXTURE & SLICED FRINGE

BY MATT GAVIN

USED BY PROFESSIONALS SINCE 1919

Using the Wahl Magic Clip Cordless, create a base line at the front with a #0.5 guard, taking it just below the ear. Using the #1.5 guard, work on an angle with the corner of the blade around the front of the ear up to the temple to remove bulk, keeping the fade soft.

Create a soft transition from your #0.5 to your #1.5 by using the corner of the #1 guard to soften the fade further.

Step 2 Run the Wahl Cordless Detailer down the hairline from the temple and into the beard to keep the front heavy and sharp.Moving into the nape, create a curved base with the full width of the #0 closed blade.

Step 3

GET

S O C I A L

Loving what you see in your Capital magazine? Snap a selfie of you and the latest copy of Capital Hair and Beauty magazine and you might just bag yourself a freebie – just be sure to tag us on whichever platform you’re sharing your pics on!

facebook: wahlprofessionaluk instagram: wahlprouk

Step 1

LET’S

Using your #0.5 on the Wahl Magic Clip Cordless with a tilted scooping technique, follow it around the curved base line only fading up to soften through and build up weight at the edges. For a more seamless fade switch between open and closed blades.

Then do the same scooping tilted action with a #1.5 guard softening the fade about 1 inch above the base line.

SHOW SOME LOVE!

We love being tagged in your work over on Instagram. Anytime you’ve created something new on someone’s nails, hair or face, let us know by tagging @capitalhair.

We’ll soon be sharing lots more of your work, so make sure we see it. If Insta’s not your thing, check out our Facebook page and post your work, or feel free to tag us on Twitter for a retweet.

Now with a #4 guard, clip the back and sides taking the shape up squared from recession to recession removing the remaining length and bulk.

Step 4

Moving onto the top section, work through the centre of the section on a diagonal from the crown to 1 inch before the front hairline.

Building up length at the front, keep the tension tight as you pull the hair up and slowly clipper with a closed #0 blade along your fingers.

Continue this across the top of the head with a travelling guide out to each side.

Step 5 Next remove weight and create texture through the top section with the Wahl Cordless Detailer by scooping out small sections on an angle.

Leaving the overdirected hairline heavy. 0 blade along your fingers. Continue this across the top. of the head with a travelling guide out to each side.

Step 6

Personalise the front using the same technique with the Wahl Cordless Detailer. Pull all the fringe down and gently scoop out small sections on an angle to desired length and texture.

Refine and sharpen the hairline with the Wahl Cordless Detailer and Wahl Finale.

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Find us!

@capitalhair

CapitalHairandBeauty 43

TH E C A PITA L CU T AUTU M N 2019

NAILS

HOW

TO

MARKET

YOUR

©2019 OPI PRODUCTS INC. • CALL 02039 015892 OR VISIT OPIUK.COM.

NAIL BIZ @nailsbyshannen__

@nailsbyshannen__

The nail market is big business, and it’s also a business that can work to suit you and your lifestyle. Here we talk to four nail technicians from across the UK, about how they approach marketing their services, and which apps they use to stay organised.

@hardasnails.studio Custard Factory, Birmingham YEARS IN THE NAIL BIZ? 3 HOW I WORK: I have a 9-5 job working in property, so I take appointments in the evening and at weekends.

It’s quite hard sometimes to balance work life, social life and self-care, all while also trying to start a business.

WHAT’S PROVED TO BE YOUR BEST MARKETING TOOL? To this day I have always found Instagram the best marketing tool as nail art is so visual. I also use Facebook from time to time as I really need to maximise my marketing avenues.

@NAILSBYSHANNEN_ _ BE AUT Y SECRE TS SALON, LIMERICK CIT Y

SINCE YOU’VE LAUNCHED, HAVE YOU ADDED ANY OTHER FORMS OF MARKETING? No, however a lot business has been word of mouth. Girls talk!

YEARS IN THE NAIL BIZ? 7 ARE THERE ANY APPS YOU LIKE TO USE TO STAY ORGANISED?

HOW I WORK: I’ve been doing nails full-time for

GEL COLOR

• INFINITE SHINE • NAIL LACQUER

opiuk.com • #OPI SCOTLAND #COLOR IS THE ANSWER 44

For me, social media is the best marketing tool.

I started off by using Facebook to post my pictures and work, but in recent times I find myself using Instagram more, as it’s a visual platform and better for showing my work. Social media has become a part of everyone’s day to day lives, so good quality pictures are really important in order for people to see your work. I find posting pictures, using hashtags and tagging brands has really helped me gain a bigger following compared to what I had at the beginning.

@hardasnails.studio

FEATURING G O O D G I R L S G O N E PL A I D

WHAT’S PROVED TO BE YOUR BEST MARKETING TOOL?

@hardasnails.studio

Experience the rich shades of majestic landscapes.

Rule your castle with the Scotland Collection by OPI.

shop these NEW shades in

I recently started to use Timely; it’s a booking system app where clients can book in without even having to contact me directly which is good because I’m always busy. It has an online diary, so you can see all of your appointments.

around three months now and have loved every minute! I worked part-time from home but trying to find a balance between full-time retail work for 11 years, and doing nails at home was hard.

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TH E C A PITA L CU T AUTU M N 2019

@EMKBE AUT Y XO LINWOOD, RENFREWSHIRE YEARS IN THE NAIL BIZ? 3

DOES SOCIAL MEDIA PLAY A BIG ROLE IN PROMOTING YOUR BUSINESS AND GAINING CUSTOMERS?

HOW I WORK: I’m a full-time beauty therapist so I do a variety of treatments - my main source of income definitely comes from nails and eyebrows. I started my business while studying at University for my degree in Business Management with Events.

100 percent! I take all my bookings through Facebook Messenger and I use both Facebook and Instagram to promote all my work, any special offers, last minute appointments and important information. I use industry relevant hashtags and tag suppliers so that my posts are easy to find.

I use a website called Shedul to do my diary and I would definitely recommend it to anyone in the industry. It’s great for keeping financial, sales and client records too!

@nailcouturelincoln Lincoln YEARS IN THE NAIL BIZ? 5 HOW I WORK: Prior to nails I was working as a lecturer at the local college and delivering welfare to work programs for the DWP. I only started my nail journey as my husband worked for Capital and there was a spare place on a basic gel training course. He asked if I was interested and the rest is history.

@nailcouturelincoln

@emkbeautyxo

@emkbeautyxo

ARE THERE ANY APPS YOU LIKE TO USE STAY ORGANISED?

Social media plays a huge role; I actively invite people who have liked a post to like my page, and my Instagram and Facebook pages are linked so I only have to post once.

If you use social media you can’t be lazy; you need to keep your followers engaged, which means posting at least once a day. I also use a Facebook business page as the appointment diary links to my Google calendar and automatically sends reminders to my clients.

This has almost eliminated any no-shows.

@nailcouturelincoln

WHAT’S PROVED TO BE YOUR BEST MARKETING TOOL?

CITY GIRL

ARE THERE ANY APPS YOU LIKE TO USE? I use QuickBooks for my accounting and sending invoices.

Want to learn more? Adding a nail service to your menu can be an instant income-booster; why not try our range of courses? Visit www.capitalhairandbeauty.co.uk/training to find out more today.

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@salonsystem www.salonsystem.com

8 NEW shades from the Gellux Autumn Collection.

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#Gellux 47

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