Chamber Trends Magazine - January 2014

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Trends Chamber

The Official Publication of The Chamber of Commerce of Cape Coral

January 2014

25th Anniversary Back In The Black Ball Celebrate 25 Years of Business & Community Annual awards Board inductions Community Friends, Members Past And Present Welcome! January 17th Cape Coral Yacht Club - 6:30 pm Call 549-6900 ext 300 To RSVP To Promote and Serve Business and Community


Get In & Get Busy in the Chamber Trends Magazine More than 12,000 monthly subscribers Basic Advertising Prices Full Page $337.00 1/2 Page $227.00 1/4 Page $147.00 Business Card $117.00 (All ads can be linked to your company’s website or a 30-second commercial promoting your business. Non-profit organizations receive 2 free 1/2 page ads per year upon request with their membership.) Prime Advertising Pricing Full Page $387.00 (includes banner ad on chamber website only 4 available per issue, full page only) 1/2 Page $287.00 1/4 Page $207.00 Business Card $167.00 (All ads can be linked to your company’s website or a 30-second commercial promoting your business and a banner ad in the Chamber Trends Weekly E-Newsletter) Specials Spotlight On Business Article - One per issue $347.00 Includes a hyperlink to your company’s website or a 30-second commercial promoting your business, a banner ad on the Chamber website and a banner ad in the Chamber Trends Weekly E-Newsletter.

Please call Donna Germain at 549-6900 ext 107 for more information. donna@capecoralchamber.com


25th Anniversary Back In The Black Ball Presented by

Celebrate 25 Years of Business & Community Annual awards Board inductions Community Friends, Members Past And Present Welcome! January 17th Cape Coral Yacht Club - 6:30 pm Also Sponsored By

Achieva Credit Union

LCEC - Spiro & Associates The Aubuchon Team of Companies RSVP TO (239) 549-6900 ext 300 www.capecoralchamber.com $50 Per person - Semi Formal Attire - Silent Auction


January 2014 JANUARY 7TH

Publisher & Editor Donna Schuman-Germain Communications Director donna@capecoralchamber.com Contributing Editors Mike Quaintance Chamber President q2u2@capecoralchamber.com Stephanie Roberson Technology Director stephanie@capecoralchamber.com Claudia St. Onge Business Manager cso@capecoralchamber.com Bill Johnson, Jr. Membership Sales Director bill@capecoralchamber.com Melanie Lempke Administrative Generalist melanie@capecoralchamber.com Amanda Brunson Special Events Coordinator amanda@capecoralchamber.com Chamber of Commerce of Cape Coral P.O. Box 100747, Cape Coral, FL 33910 2051 Cape Coral Parkway Cape Coral, FL 33904 Phone (239) 549-6900 Fax (239) 549-9609

Business Card Exchange Abundant Life Chiropractic 1611 Santa Barbara Blvd. Suite 170 , Cape Coral, FL 33991 7:30 a.m. - 8:30 a.m.

JANUARY 16TH

Business After Hours Dixie Roadhouse 1023 SE 47th Terrace, Cape Coral, FL 33904 5:30 p.m. - 7:30 p.m.

JANUARY 17TH

Back In The Black 25th Anniversary Celebration & Board Installation The Cape Coral Yacht Club Cape Coral, FL 33904 6:30 p.m.

JANUARY 18TH

Cape Coral Antique & Craft Market at the Cape Coral Farmers’ Market SE 47th Terrace - Downtown Cape Coral 8:00 a.m. - 1:00 p.m.

SATURDAYS THROUGH MAY 10TH Cape Coral Farmers’ Market Every Saturday - Club Square SE 47th Terrace - Downtown Cape Coral 8:00 a.m. - 1:00 p.m.

To register for any of the above events online, or for more up-to-date information, please visit www.capecoralchamber.com


Q’s WORLD Committed To Your Success Mike “Q” Quaintance, President

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s an aspiring academic, I find myself engaged in a change in my reading habits. I read articles that help me better understand what knowledge, skills and abilities (KSA’s) students need to be successful in business today. I often hear employers suggest that students do not have the soft skills to be successful in the workplace. Skills like communication, personal finance, personal ethics and critical thinking. Post-secondary students know that the job market has become exceedingly competitive. According to Forbes Magazine, MBA enrollment continues to soar as employees are looking for that competitive edge. Students also seek MBA degrees for a wider range of career choices, personal credentials, knowledge, interacting with others who have similar interests as well as global exposure to other students and their perspectives. When I was enrolled in the MBA program at Keiser University, I had the pleasure of working with students from Europe, South America and Asia. These

2014 Board of Directors student had different values and ideas; different ways to solve or view challenges and opportunities. Even as an Adjunct Professor at Edison State College, I’ve encountered a very diverse student population since the construction of the dormitories. As business managers and leaders, we are often caught up in what we believe and what we think we know, but those biases go along to limiting our success. As business managers and leaders, our competitors are learning new things, learning new ways to solve problems, learning new technology, learning how to build powerful teams, especially if they are life-long learners. What are you doing to gain or maintain your competitive edge? While many of our members may not be excited about the prospect of going back to school to garner information that will improve their knowledge and strategic advantage, the Chamber with the assistance of Keiser University has created a program, which is rather similar to a mini-MBA. It is a seven-week Advanced Leadership program that will improve management and leadership skills, help you make stronger impacts in your business and community and expose you to diverse thinking. To date, we have 17 of the 20 students that will maximize the class size - meaning there are only three spots available. These students will me meeting for one-half day on Fridays starting January, 17, 2014. If you go to Events on the Chamber website www.CapeCoralChamber.com and choose January 17, 2014, you can learn more about this opportunity. You can contact Mike Quaintance at the Chamber at 549-6900 ext. 106, or via e-mail at Q2U2@CapeCoralChamber.com. We are committed to your success, are you?

Chairman - Annette Carrasquillo, LAI Design Associates, LLC Chairman Elect - Ed Ramos, Ramos Builders, Inc. Treasurer - Brett Bisbe, B2 Solutions, Inc Past Chairman - Joseph Mazurkiewicz, BJM Consulting, Inc. Beverly Black - Black Business Solutions, LLC Ed Bolter - Lamar Advertising Dana Brunett - City of Cape Coral Matthew Connar - Boost Creative Tony Constantino - Financial Advisor Kevin M. Burns & Assoc. P.A. Diane Everhart - Northwestern Mutual Financial Joseph Francioni - Castle Harbour Homes Cynthia Gallagher - Cynthia Gallagher Tom Hansen - Boat House of Cape Coral Tim Hauck - Fuller Metz Cremation and Funeral Services Cheryl Komnick - Caloosa Tent & Rental Trish Lassiter - LCEC Michelle Lewis - Past Chairman - B-2 Solutions Donna Meola - Past Chairman - Achieva Credit Union Thomas Shipp Jr. - Past Chairman - Tom Shipp at the Martin Law Firm Stanley Spicer - Platinum Service A/C Chris Spiro - Past Chairman - Spiro & Associates Zachary Zeis - Elysium Construction Inc.

2014 Trustees Rhonda Chapman - First Citizens Bank Sallie Dywer - SunTrust Merchant Services Sandra Griener - Sun Splash Family Waterpark Mike Hollow - RE//MAX Realty Team Scott Kashman - Cape Coral Hospital Laura Koehn - CapeCoral.com David Owen - BB & T - Oswald, Trippe & Co. Wendy Piascik - Lee Memorial Health System Michelle Whitlock - Seista Peeble Pool Interiors

2014 Chairman Emeritus Tom Giles - Avalon Engineering Wayne Kirkwood - Kirkwood Electric Elmer Tabor - Wonderland Realty

Chamber Staff Mike Quaintance, President Donna S. Germain, Communications Director Claudia St. Onge, Business Manager & Farmers’ Market Director Bill Johnson, Jr., Membership Sales Director Stephanie Roberson, Technology Director Melanie Lempke, Administrative Generalist Amanda Brunson, Special Events Coordinator Linda Kirby, Membership Sales Annette Siner, Membership Sales


CHAMBER TRENDS Get In & Get Busy & Have Fun!

Annette Carrasquillo, LAI Design Associates 2014 Chairman

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t is truly my honor and privilege to serve the Chamber of Commerce of Cape Coral as the Chairperson for 2014! The past several years have brought tremendous changes to our community as well as the business and personal lives of our members. We have had to work harder and be more prudent to survive through these changes… but we are still here! We are “Back in the Black” and so I believe it is time to have a little more FUN! So let’s “Get In, Get Busy… and Have Fun! 2014 will mark the 25 year anniversary of the Chamber of Commerce of Cape Coral! Twenty-five years of promoting and serving business and community by partnering with our City and its citizens to advance the general interest of our members and the community at large. To mark this milestone, we are hosting the “Back in the Black Ball,” to be held on January 17, 2014 at the Cape Coral Yacht Club. This event will be a celebration of the past 25 years as well as the installation of the 2014 Board of Directors. We hope that you will all be able to join us as we celebrate our members, the hundreds of volunteers that support our Chamber and the past leaders…. All of whom have made the Chamber a success! As we move through the New Year, the 2014 Business Plan will bring continued Business Leadership and Advocacy through its Government Affairs

Committee (formerly the Public Affairs Committee); increased partnership in education and the upcoming leaders of our community through our Education Committee; focus in our Member Services through our Leadership Programs, Networking Events and Seminars through the Membership Development Committee; as well as continuation of Community Services through our Special Events. Look for new and fun programs to help your businesses grow and network! With all that we have planned for 2014, it is important to note that we could not do what we do without the support of our members and the leadership of the Board of Directors as well as the wonderful Staff at the Chamber! I want to thank all of you for your hard work and your guidance these past 25 years and I look forward to a “Fun” and Prosperous New Year!

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with a purpose. & Have Fun!


Event Opportunities Marketing Opportunities Business After Hours

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Host Sponsor

Membership Luncheons

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Presenting Sponsor Table Sponsor

Business Card Exchange

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Host Sponsor

Chamber Lobby

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Advertising Volunteer Member Monday

Chamber Website

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Advertising

Chamber Trends Magazine

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Advertising

Weekly Chamber Trends E-Newsletter

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Advertising

Business Spotlight E-mail

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Advertising

Entertainment Guide

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Advertising

Leads Program

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Annual Subscription

Stuff It Program

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Annual Subscription

ANNUAL: Leadership Cape Coral

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Sponsor

ANNUAL: Surfside Sunset Market

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Sponsor

Sponsor Participant

JAN: Chairman’s Gala

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Sponsor Attendee

JAN: Advanced Leadership

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Sponsor Participant

APR: Education Awards

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Sponsorship Attend

MAY: Golf Tournament

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Title Sponsor Event Sponsor Play

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Applicant Kick off Sponsor

AUG: Candidates Hobnob

QUARTERLY: Women’s Power Networking

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AUG: Leadership Cape Coral

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Sponsor

OCT: Candidates Forum

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Sponsor

OCT: Cape Coral Farmers’ Market

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Sponsorship Vendor

NOV: Leadership Graduation

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Sponsorship

NOV: Jr. Leadership

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Sponsorship

DEC: Holiday Festival of Lights

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Title Sponsor Event Sponsor Vendor

For the most up to date information please visit www.capecoralchamber.com

CHECK The opportunities you are interested in learning more about and fax this form to (239) 549-9609

Company:________________________________Representative:____________________________________ Email: ___________________________________________________________________________________ Phone: ___________________________________ Fax: ___________________________________________


GENERAL MEMBERSHIP LUNCH

SPEED NETWORKING!

Members enjoyed Speed Networking at the December General Membership Lunch. Always a favorite, those in attendance were given four rotations at 10 minutes each to meet and networking with their fellow chamber members. Thank you to our annual lunch sponsors LCEC, The News-Press and CenturyLink. We would also like to thank our Table Sponsor for December, Nerium International. Don’t forget to RSVP for the Chamber’s 25th Anniversary on January 17th. This event will replace the January General Membership Lunch.


NOVEMBER NEW MEMBERS & RENEWALS NEW MEMBERS

Southwest Florida Yachts, Inc. Barbara Hansen

Always On Call Gerald R. Brosseau III

Weintraub Inspections & Forensic, Inc. Jerry Weintraub

Boutique Six Fifteen Amanda Firestone Chili’s Grill & Bar Cindy Hogg City of Cape Coral, Mayor Marni Sawicki CoolAir Air Conditioning & Heating Scott Janke Crossworks-Therapy by the Beach Ester McDonough JCI Graphics and Promos Jill Irzyk L.A. Fitness Bryan Giordano Mutual of Omaha Bank Don Schnell Patricia D. Sylvester, PA, Realtor Patricia D Sylvester

Worldwide Yacht Sales, Inc. Bill Warner

RENEWALS Allied Portables, LLC Member Since: 2012 Allstate-David Schuman Insurance Agency Member Since: 2011

CC Stone w/Coastal Realty SWFL Member Since: 2009

Jimmy John’s Gourmet Sandwiches Member Since: 2012

City Smoke Barbecue Member Since: 2011

Liberty Tax Service Member Since: 2004

Downtowner Car Wash Southeast Member Since: 2006

Mullins Memorial Funeral Home & Cremation Service, LLC Member Since: 2011

Fenzel Air, LLC Member Since: 2011 FGCU-Small Business Development Center Member Since: 1999 Florida Buyer Broker Member Since: 2003

Brown & Brown of Florida, Inc Member Since: 2002

FOS Furniture Member Since: 1994

Cambio Dermatology Member Since: 2007

Gulf Coast Coin & Jewelry Member Since: 2008

Cape Coral Friends of Wildlife, Inc. Member Since: 2005

Hello Beautiful Salon Member Since: 2012

Cape Coral Housing Development Corp. Member Since: 2000

High Fidelity Studios Member Since: 2008 Hollywood Bicycle Center Member Since: 2012

Select Technology Services Sandro Grima

Cape Coral Pet Crematory Member Since: 2012

Impressions Photography Member Since: 2012

Senior Life Magazine William H. Padoll

Cape Shore Realty Member Since: 1993

Jackson PR Member Since: 2012

Slate’s Allan Cotter

North American Title Company Member Since: 2011 Sotolongo Landscape Maintenance, Inc Member Since: 2012 The Bell Tower Shops Member Since: 2000 Thompson Gas Member Since: 2012 Woody’s Surfside Island Rum & Grille Member Since: 2012

THANK YOU ALL FOR YOUR MEMBERSHIP!!!

...

with a purpose.


MARKETING TRENDS Just because it’s on the Internet doesn’t mean it’s free or any good Christopher T. Spiro, Spiro & Associates

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s the economy continues to recover I am continually encouraged as to the number of new clients and returning clients who are seeking our services — from new ad campaigns, websites, brochures and general marketing strategies. It’s exciting to once again be shaping some of Southwest Florida’s most prominent brands. One of the issues that we run into when building these marketing tools is appropriately good photography and “stock” photography — those supplies of photos licensed for specific uses that some clients choose to purchase instead of hiring a professional photographer to shoot. That’s usually because custom photography and other art can in some instances be a significant financial investment. It also requires an investment of time in planning, executing and following-through (though as a purist, this is definitely the direction we recommend). Often times, when a client decides to use stock photography, the Agency turns to online stock houses like iStock or VEER. These are businesses that have thousands of photos in a range of categories that were shot by individuals who receive payment for their work. In these instances, there is a licensing agreement, use agreement, and buyers pay based on the amount of potential exposure the art work will have, depending on whether it is used in a brochure, on the web, in ads, etc. A frequent problem with stock images is that hundreds of other businesses may already be using them — including the competition! In some instances,

the competition may be using the same photo in a negative way, which can dilute the positive connotation that a client has in mind. Therein lies the problem with brand identity. Only a custom photo shoot can accurately capture and portray a business. Stock photography, on the other hand, is shot by a person who has an idea of a single image in mind — not a comprehensive strategy of what a specific business needs to properly build and maintain its image. Another situation the Agency runs into is clients who find images on the Internet with the hopes of using it for their projects. Photos and other artwork belong to someone who should be compensated for their property. The “thumbnail” images you find are not free and are not good for reproduction. They are typically 72 dpi and about ½” square. If a business is not paying the owner of the artwork, there’s a good chance for copyright infringement and fine that could be $25k or more. Then there are the photos that come our way via someone’s smartphone that is not properly set up to take high-resolution images. Although some of these shots are worthy of publication, generally few make the cut. Again, without the proper smart phone, proper settings, etc., what we end up receiving is 72 dpi ¾” square images that are unusable and we also gain an upset client. Bottom Line? To build, maintain or evolve your brand, my advice is to go with the images that truly represent what your company stands for and what it “looks” like to your target audiences. That means a custom photo shoot where an ad agency’s expert art director oversees the entire project from planning to execution and beyond. A good agency will find the most efficient and effective strategy to make it worth your time and investment and ultimately protect and build your brand. Christopher “The BrandMan” Spiro doled out this free advice about the highest and best use of photography while at his new adjustable standing desk complete with high-top table chair. Hit him up: 239.481.5511, CSpiro@ SpiroAndAssociates.com, and www.facebook.com/christopher.spiro.

Schedule Your Ribbon Cutting Today! Contact Donna Germain at 549-6900 ext 107 or donna@capecoralchamber.com



HEALTHY TRENDS

Filling the bellies of others fills your heart

Salvatore Lacagnina, D.O. Vice President of Health & Wellness, Lee Memorial Health System

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friend of mine recently told me a story that reinforced my belief that most of the people in this world are generous, loving people that make the world a better place. She described to me how this one morning she awoke early as usual, prepared breakfast and lunch for the kids, skipped her own breakfast, drove the kids to school and then got herself to work. Once at work her stomach reminded her she did not eat breakfast so she walked to the cafeteria for a bite. While there she noticed a small, older, somewhat ill appearing lady wearing a bandana who seemed to be purposefully engaging others in conversation. My friend initially paid no mind to her, but when the lady said hello and spoke a few words to her, she started to pay some attention. In a hurry, my friend quickly got her own breakfast and went to the cashier to pay only to realize that she did not have any money in her pockets. She told the cashier that she would be back with the money. While walking back to her office, she again noticed this lady talking with other people in such a way as if she was trying to obtain something from them. On the walk back to her office she realized that the woman probably also was hungry and might not have had any money for breakfast and this might have been the reason she was engaging others in conversation. When my friend got back to her office to gather some money to pay for her own breakfast, she took some extra money and quickly walked back to the cafeteria hoping that she would again run into this lady. Fortunately as she was entering the cafeteria the lady was walking out and once again said hello to her with a cheerful “good morning again!” At this point my friend took the extra money from her pocket gave it to the lady and asked her politely if she would use it to get herself some breakfast. The woman was overwhelmed and responded “thank you and God bless you.” It was at that time that my friend realized that God certainly has blessed her and in turn, by her actions, she had blessed another human being. This was a wonderful feeling. As I write this article, the religious holidays are approaching and we are reminded that this is supposed to be a time of giving, helping and loving others. In the past I

have written about the health benefits of giving and this is another perfect example. When we give in this fashion, we also receive. It is known that there are significant mental, physical and emotional health benefits to helping others. Whether we are “giving back” or “paying it forward” as they say, we not only help another human being but we also help ourselves in this manner. Many times I have heard people say that they get the best benefits when they give without any intention of getting something back. Research from the National Institutes of Health found that when people give to charities it activates areas in the brain that are associated with pleasure, social connection and trust. This so-called “helpers high” is probably due to the release of endorphins in the brain, chemicals that make you feel happy. There was also a study done at the University of California, Berkeley which found that elderly people who volunteered were 44% less likely to die over the next fiveyear period as compared to those who were not volunteers. This was after controlling for age, exercise habits, general health and the negative health habits of smoking. Other research shows that giving promotes cooperation and social connection which stimulates a feeling of gratitude. The “Research project on gratitude and thankfulness” found that teaching college students to “count their blessings” and cultivate gratitude cause them to exercise more, be more optimistic and feel better about their lives overall. Barbara Fredrickson who is a pioneer in happiness research suggests that cultivating gratitude in ones every day life is one of the keys to increasing personal happiness. A study done at the University of California in San Diego found that when a person behaves in a generous way this inspires other people to behave generously as well. These benefits extend from individual to individual and outward to the community. What can be better than this!? It is also interesting to remember that life sometimes comes full circle. At some time in our lives we are fortunate enough to be the giver. At another time, we may be the necessary recipient of someone else’s good deeds. Most of us have probably experienced at some point in their life being on the top, and at other times, on the bottom. There are times when we are able to give a hand up and at other times we need another’s hand extended out to help us. As we start the New Year, I believe the messages above are important to remember. If we enter 2014 with an unselfish, giving attitude, we will certainly look forward to a blessed new year for ourselves and others. Please take the opportunity to look for those in need and be quick to help in any way you can. By doing so, we can make this community and the world at large a better place. I thank you all for your generosity and for being the wonderful people that I know you are. Happy holidays to you all!

Advertise Here Contact Donna Germain at (239) 549-6900 ext 107


RIBBON CUTTINGS

American Brokers Realty 2323 Del Prado Blvd S. Suite 9 Cape Coral, FL 33990 (239) 772-2500 www.americanbrokers.com

Annie’s Collision Center 1106 Cape Coral Pkwy. E. Cape Coral, FL 33904 (239) 257-2852 www.autobodyrepairfortmyers.com

Boutique Six Fifteen 1210-A LaFayette Street Cape Coral, FL 33904 (239) 540-0615 www.boutiquesixfifteen.com

Vista Key Real Estate 1222 SE 47th Street #307 Cape Coral, FL 33904 (239) 257-1569 www.vistakeyrealty.com


REAL ESTATE TRENDS From Our Chairman 2013 Recap

Berge Aslanian (CDPE) Realtor, RE/MAX Island Harbor

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2012

Donna Kirkwood hat Meola, short gap this year Electric between 2012 Chamber Chairman Thanksgiving and Christmas

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created a bit more stress this time can’t believe December for a number of people. itsIt also seems to and I am writing my last have article had a pressure-cooker effect on 12-27-13 as Chairman of the Real Estate Trends property buyers too. Well, maybe it was Board. 2012 has just flown by 2013 Recap more of a “Full Moon” effect because folks and there have been so many have sure gotten in a crazy, big hurry to accomplishments I would like to That short gap this year between Thanksgiving and Christmas created a bit more stress share. (Please forgive me if I have buy. this time for a number of people. It also seems to have had a pressure-cooker effect on any!!) property buyers too. Well, maybe it was moreforgotten of a “Full Moon” effect folks havefor But first, let’s look because at the numbers sure gotten in a crazy, big hurry to buy. How fortunate we are to live the three month period ending 12/27. Paradise! Our But first, let’s look at the numbers for the threein month period ending 12/27.economy

is growing and the outlook for 2013 Oct ’13 Nov ’13 Dec ‘13 is forMedian continued growth. Median $ $ Median $ Homes Homes Homes For Sale $224,500 1697 accomplished $235,000 1740 2012 was a 1748 great year!! Much was for you,$235,000 including Sold 265 $165,000 275 $160,500 187 $160,000 making Cape Coral a better place to do business. Here are a few of the highlights: Oct ’13 Nov ’13 Dec ‘13 The CapeCondos Coral Economic delivered on $their Median $ Development $ Median Condos MedianOffice Condos For Sale to increase 288 $135,000 309 $138,000 290 $139,000 promise business, investment and employment in the Sold 39 $99,000 35 $110,000 31 $108,000 area. The team closed 137 economic development projects, which represents 85 new businesses in the Cape and 52 expansions. Prices have held andand it appears that that therethere will bewill no be PricesEDO havecreated heldsteady steadynow nowforforseveral severalmonths months it appears The public/private strategic partnership back-sliding on prices. a December single family home sales units were with down Lamar while no back-sliding on prices. December single family home sales units were down while condos were aand bit more stable.Group and a new marketing campaign that Advertising HDPR condos were a bit more stable. says “Cape Coral is Open for Business. ” increased while the number sold Please notice that single family inventory has decreased and the median soldinventory stayed thehas same. It seems that the as more homes Cape Coral welcomed the opening ofincreased 1,156 businesses in 2012 Please notice that singleprice family while number sold come on the market they are being priced higher. Cheaper homes are selling but there including 301 place based businesses, 809 home-based businesses decreased and the median price sold stayed the same. It seems that as more homes are less of them. and 46 Commerce meanshomes shorter come on unspecified the the market theybusinesses. are being priced higher. Cheaper aredistances selling but period of time between October and November are slow times for toHistorically travel for your goods we and services. Commerce alsoandmeans residential real estate. Normally don’t see a lot of activity from Buyers Sellers a there are less of them. during this “pre-holiday” then there is even less activity until after the first of the diversified tax base time andand jobs! Historically theplease perioddon’t of time November arecontracts slowgrow times new And forgetbetween also thatOctober the sold and numbers represent thatfor Theyear. Chamber Cape Coral continues were written a monthof or Commerce more before theof actual transactions get recorded asto sold. That as residential real estate. Normally we don’t see a lot of activity from Buyers and Sellers means don’t really have a crystal ball but theywas can at anticipate andlow bad of well; in realtors December 2011 our membership an allgood time months because they see theand numbers of contracts being signed before the property during this “pre-holiday” time then there is even less activity until after the first of 583 members, today we stand at 744. This resulted in a 78 percent closes. the new year. And please don’t also that the represent contracts membership growth withforget a retention ratesold ofnumbers 81 percent. This could All that being said, we hear national news reports telling us sales are now trailing off. not have been accomplished without the referrals from members, that were athose month or more before the actual transactions get recorded Well, it iswritten winter in northern states and between holidays and snowour there won’t be as much home-building or homeand selling as awesome folks hunker down to get throughdevelopment it. But, here in asold. dynamic sales team an membership That means realtors don’t really have a crystal ball but they can anticipate good the Sunshine State, those balmy breezes through the whispering palms are starting to committee. magic. Although it does not numbers yet show in closed, we are experiencing andwork badtheir months because they see the of sales contracts being signed before the increased activity from folks ready to buy, andcontinue they are! Chamber Leadership programs to develop community property closes. leaders. November, 20 men and womenin the graduated Leadership For someIn unknown reason, contrary to past experience, last few weeks we have All that being said, we hear national news telling us sales now trailing been seeing an inordinate number of folks ready to buy. And they are!are Perhaps the Cape Coral. Twenty-four members ofreports the 2012 Chamber board have up demand for Florida property has erupted like between lava from aholidays volcano.and Maybe those off.pent Well, it isfrom winter in those northern states and snow there graduated the Leadership Program including the Chairman cranky old baby-boomers (I can say that because I’m one) are letting the moths out and of

won’t be much home-building or home selling as folks hunker down to get through it. But, here in the Sunshine State, those balmy breezes through the whispering palms are starting to work their magic. Although it does not yet show in sales closed, Chair-Elect. We currently have 27 high school juniors in our Junior we are experiencing increased activity from folks ready to buy, and they are! Leadership Program. For unknown reason, contrary to past experience, in Institute the last fewprograms weeks we Thesome Chamber successfully presented (2) Disney have been seeing an inordinate number of folks ready to buy. And they are! Perhaps in 2012. The Chamber Special Events team (yes, I say teams because the pent up demand for Florida property has erupted like lava from a volcano. it takes a village!!) brought an astounding 250,000+ citizensMaybe and members together for Red Boom , Golf Tournament, those cranky old baby-boomers (I canWhite say thatand because I’m one) are letting the moths Farmers Business Expo someone , Familyhas Bowling Day, about a Casino Trip out of theirMarket, retirement funds. Maybe been writing the great to The Price is Right, as well as our Holiday Festival of Lights deals in our fair state and how it is a wonderful place to spend time, especiallyon in December 1st. the winter. More than likely there plenty of reasons we are seeing increased activity. Our on-line business directory resulted in 1,300,829 web referrals experience I can report that about my per buyers are from in From 2012personal that equates to 3,544 on average over10% theofyear member!! Canada, UK or Germany. About 85% of my buyers pay cash. As this has become a (Who says membership doesn’t pay?) seller’s market, my sellers do notapp agreewas to seller concessions like seller financing or A new Chamber mobile introduced in 2012. It to was a very busyclosing election our from Public lease own also or helping pay buyer’s costs. year To spinfor a phrase NormAffairs on the Committee! This group of passionate people surepants that old sitcom Cheers, “It’sis aadog eat dog world out there and youwho don’tmake want your the is heard, not only at the local level but also to be“voice” made outofofbusiness Milkbones…” state and federal. The candidates’ forums were very well attended by What does this mean? It means that properties are starting to move briskly, mostly members and citizens of Cape Coral. with casheducation buyers. At the end of next month should see a noticeable increase in Our committee hostedwethe Excellence in Education homes/condos sold; we have written a bunch of contracts in my office that will close Awards in April and awarded $4,500 in scholarships to deserving in January and so have a lot of other agents in our market area. high school seniors! It was alsoevery the first year “rotating” luncheons areup. being As reported month nowofforour over a year, prices have beenthat going The very well received by our membership. bottom is well behind us. We are still below national averages pricewise. Inflation as your Chairman of don’t the Board hasjust been an excellent hasServing been picking up its ugly pace (If you believe me go grocery shopping experience and I feel blessed for having had the opportunity of for all the proof you need.). meeting so many of you at meetings and events. Prices up with room to go up even more? Inflation going forward? Desirable Thank you for honoring me with your trust and commitment! It market location? Oh yeah,to notice increase in builder advertising our local has been my privilege workthewith my fellow directors andinamazing press? What time to buy or sell! Those of us recognizing the components of staff as wella great as the membership. a market up to haveseeing been taking of the opportunities. I lookheating forward all ofadvantage you at future events and IWhat wishabout you good health and prosperity! you? Please talk to a local realtor about how you can participate in this up-trending market. You may be interested in up-sizing or down-sizing or investing. A good realtor can help you determine a winning real estate strategy that fits your situation. Now that you know, Happy House Hunting! Or, Happy House Selling! And a very Happy New Year! Berge Aslanian (CDPE) is a Realtor in Cape Coral with RE/MAX Island Harbor and an active member of the Cape Coral Chamber of Commerce. For questions about residential real estate, please call his cell, (239) 989-3463 or visit www.RECapeCoral. com.

We deliver, every day. Call Lynnie to advertise

910.4575


Diamond Member Chamber of Commerce of Cape Coral Lee Memorial Health System P.O. Box 2218 Fort Myers, FL 33902

CenturyLink Store 2710 Del Prado Blvd. South Cape Coral, FL 33904 RE/MAX Realty Team 2326 Del Prado Blvd Cape Coral, FL 33990 LCEC 4980 Bayline Dr North Fort Myers, FL 33917

$ LCEC works hard to manage costs, maintain the electric system, improve processes and create efficiencies so that electric rates can remain competitive for customers. We do not plan to raise rates in 2013 and will continue to do everything possible to keep rates stable.

Executive Member Chamber of of Cape Coral AllCommerce Power Electric 2534 NE 9th Ave, Cape Coral, FL

Wades Heating and Cooling CCI Competent Solutions 1209 SE 9th Terrace, Cape Coral, FL Gulf Coast Village Retirement Community 1333 Santa Barbara Blvd. Cape Coral Premier Oncology Radiation Specialists In Urology 24 Del Prado Blvd N, Cape Coral The News-Press - Fort Myers Office 2442 Dr. MLK Blvd. Ft. Myers 413 NE Van Loon Lane, Cape Coral

LCEC hasn’t raised electric rates in nearly 5 years! The increase on your upcoming electric bill is due to a tax imposed by the City of Cape Coral. LCEC customers in Cape Coral will notice a change in their electric bill beginning October 1, 2013. Cape Coral City officials recently levied a public service tax of 7 percent that will be added to monthly electric bills. The new tax will be displayed on your LCEC bill as a separate line item so it can be easily identified. LCEC is required by law to collect the tax from business and residential customers who purchase electricity in Cape Coral. LCEC will deliver funds to the City similar to how Cape Coral franchise fees are delivered, which are also collected through electric bills.This new tax will be used to fund the City’s general operations. To calculate the amount the monthly public service tax will add to your electric bill, visit www.capecoral.net and utilize the PST Calculator. Please refer any questions regarding the Cape Coral public service tax to the Cape Coral Citizens’ Action Center, 239-574-0425. www.lcec.net • 239-656-2300


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Subscribe:1.800.468.0233 Cape Coral Editor: Casey Logan | clogan@news-press.com | 344.4721 Advertise: Lynnie Guzman | lguzman@news-press.com | 910.4575

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Get InInTouch withBusy New Get & Get Residents, Prospects Advertise In and Visitors with our The Chamber Relocation Program! Trends Leads Magazine Contact Donna Donna Germain Contact Germain at at 549-6900 549-6900 ext ext 107 107 or donna@capecoralchamber.com donna@capecoralchamber.com


BUSINESS AFTER HOURS Chamber Members were feeling the holiday spirit a little early this year at the December 5th Koogler Kringle Mingle Business After Hours. The event, hosted by Koogler Homes took place at their model home located at 1534 SW 56th Terrace. In the true spirit of the season, Koogler Homes provided a very special tree at the event where guests could make a donation to support Camp Boggy Creek. Each donation was named on an ornament and hung from the tree. Thank you to Don and Ginny Koogler, pictured right with Leah Miles, regional development officer for Camp Boggy Creek, for their hospitality. About Camp Boggy Creek: Camp Boggy Creek is a place of dreams, of joy, of possibilities. A camp where children with serious illnesses and their families can forget the word “no” for a little while and embrace the promise of “yes”. Camp Boggy Creek was founded in 1996 by Paul Newman and General H. Norman Schwarzkopf, with one simple premise in mind, that every child, no matter their illness, could experience the transformational spirit and friendships that go hand in hand with camp. With unobtrusive expert medical care, it was their dream that Camp would provide seriously ill children with a fun-filled experience defined by compassion, laughter and acceptance.

A healthy and productive workforce is essential to the success of any business. The Wellness Center of Cape Coral is designed with you in mind: and certified staff, an integrated • Degreed • Fitlinxx, with medical oversight by exercise tracking software a physician

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FIRST HOUR FREE

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Here To Help! The First Hour Free Program is designed to provide Chamber Members with professional business resources to help them start or grow a business, and the First Hour Is Free!!! Need Professional Business Advice? Need to Explore the Merits of a Business Idea? Need to Identify New Opportunities? Looking to Trial a New Business Relationship? GET YOUR INFORMATION HERE! RESOURCES INCLUDE;

HUMAN RESOURCES BUSINESS DEVELOPMENT INVESTMENT INSURANCE GRAPHIC DESIGN ENGINEERING BUSINESS COACHINGATTORNEY FINANCE ADVERTISING PRINTING ACCOUNTING GOVERNMENT CONSULTANT FIND these professionals by going to www.capecoralchamber.com under “Membership” then Programs.

(239) 549-6900


...

with a purpose. 2051 Cape Coral Parkway E Cape Coral, FL 33904 (239) 549-6900 (800) 226-9609 www.capecoralchamber.com