Digital Marketing Tips for Martial Artists Sensei Cecilia Salbuchi We martial artists are so immersed in our world that we completely forget that the neophyte has no idea of the differences between Karate and Taekwondo, between Jiujitsu and Judo, or between Kung fu and Taichi. People outside the AA.MM. He doesn't know about federations, lineages, traditions, more than what he gets to see in a movie that they like and that is fashionable. Now that the Karate Kid has been resurrected thanks to the Kobra Kai series, all fans know that Karate
comes from Okinawa, Japan, but until recently this was a mystery to them! We can easily identify the origin of each AAMM, specialty, whether it is sports, martial or therapeutic. And we even know the instructors in our region and surely we know who enjoys more or less prestige, who is a specialist in children, who in competitions, who is more traditional or, on the contrary, who is more updated in their teaching method.
And since we have that knowledge, it is our responsibility to provide it to the community to properly guide them in what we do. We cannot pretend that those who do not have experience in this path can decide wisely about the place where they will be trained if we do not offer them information! We must do teaching with the public. And in this case, we teach from Marketing. It is of the utmost importance that the academies that intend to prosper in this digitized era learn certain basic notions of Digital Marketing. In an academy of considerable size, you can always hire an expert that we will find by recommendation, but smaller educational centers will have to invest time and effort in training themselves to fully exploit all the free tools that we have available on the Internet. First of all, we need to indicate exactly where we are and how to contact us, this includes mentioning the full address (city, province or state and country), WhatsApp contact and networks. Most people need to exchange a few words before approaching our place, and we must offer them the possibility of seeing our material on the networks. First indispensable tool: Google My Business. Totally free, it supports applications that have millions of users around the world such as Google Maps, it operates as a social network where notifications and multimedia content can be shared, and it also allows people to give their opinions about your place and leave you queries. Secondly, it is a good idea to show people what we do, something that works as test content so that the candidate is convinced that our
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