Balgores Bespoke

“I REALLY RECOMMEND SELLING YOUR HOME THROUGH BALGORES. THEY ARE THE BEST ESTATE AGENTS I HAVE EVER USED,

INGRID | VENDOR

5*.”

Balgores Bespoke Marketing Strategy

Selling a property is a huge decision to make, whether you’ve been through the process before or not. There are many factors to consider when selling, and agreeing the asking price is only one of them.

Our ultimate goal is to ensure the process is as simple as possible, but most importantly, that we achieve the best price for your property.

So, let’s introduce you to Balgores Bespoke , an innovative and fresh approach to marketing, ensuring you receive the best price from the best possible buyer.

Pick Your Strategy Engage With Buyers

At the initial stage, you will decide whether you wish to choose traditional marketing or our Balgores Bespoke 14 day strategy.

Once the strategy has been agreed, contact will be made with all pre-qualified buyers who are most likely to purchase the property.

Traditional vs Balgores Bespoke Marketing Materials

Should you wish to choose the traditional method of marketing, then your property will be listed on our website and across property portals such as Rightmove and Zoopla.

Should you decide that Balgores Bespoke is the option you want to proceed with, then we will create an exclusive image and ‘sneak peek’ video footage, that will run through our Balgores Boost platform, which will enhance interest from BOTH our active and passive audiences.

We have always felt that our quality, eye-catching marketing has been the key to achieving the best price for our clients. Our Extensive Marketing Package includes:

• Professional Photography

• Luxury Marketing Brochures

• Premium Listing on Rightmove

• Virtual Staging

• Property Video Tours

• Accompanied Viewings

• Home Search Service

• Matterport 360° Property Tours

• Balgores Boost (Targeted Social Media Campaigns)

With all the interest obtained at this stage, viewings will commence on the property. Where possible, back-to-back viewings will be arranged to make your life primarily easier to create competition, but also to display the level of interest to prospective buyers in line to view.

When an offer has been agreed, our Balgores Secure step-by-step process will begin to protect your sale. Solicitors will be instructed and the necessary arrangements will be made to hand over to your personal sales progressor.

Commence With Viewings Accepted Offer Classified Launch

In the unlikely event an acceptable offer has not been agreed, the property will commence marketing in the traditional open market process. The property will be listed on all property portals.

Balgores Secure

More CERTAINTY , more TRANSPARENCY , less RISK

• Agree to 90 day exchange period

• Low risk of sales falling through, and clients financially compensated in this unlikely event

• Exclusive to the Balgores Network throughout Essex & Kent

• 92% success rate* compared to 60% national average**

What are the benefits ?

Using a traditional marketing strategy to sell your home is simple, effective and if you’ve sold before, it’s what you’re used to - everyone is doing it.

However, it doesn’t always produce the best buyer or offer. To ensure you’re armed with all the details, and can choose the right marketing strategy to suit your needs, we’ve broken down the pros and cons for you.

Traditional Marketing Strategy

PROS

• It’s quick, effective and simple.

• Everyone else is doing it, so it’s a strategy everyone is used to.

CONS

• Selling to the first buyer without a bespoke marketing plan may not produce the best buyer.

• Rarely creates a series of offers or any under-bidders.

• If the sale falls through, you will have to start from scratch and your property runs the risk of becoming a ‘stale listing’.

“BALGORES HAVE BEEN NOTHING SHORT OF EXCEPTIONAL THROUGHOUT THE PROCESS, THOROUGHLY RECOMMEND! THEIR LEVEL OF COMMUNICATION, SPEED, PROACTIVE APPROACH AND HONESTY MAKES THEM STAND OUT.”

RACHEL | BUYER

Bespoke Marketing Strategy

• Time to fully explore all avenues and unearth the best possible buyers with the best price, such as people in the passive market.

• You are not creating an electronic footprint if you sell before the launch, allowing privacy as a client.

• Creating a sense of urgency to potential buyers can increase the desire to view your property quickly.

• It gives you the ultimate negotiation tool by encouraging buyers to increase offers.

PROS CONS

• You’re investing 14 days of your time.

• You have to stick to the strict timeline to ensure the strategy is effective.

50% PASSIVE

30% NOT INTERESTED

Data Source: CCT

20% ACTIVELY LOOKING

50% of homebuyers are classed as passive , which means they are not actively looking to buy, but may do so if the right property is presented to them. Our marketing strategies combine to target this large audience to ensure your sale is swift and successful and achieves the right price .

If you wish to discuss the strategies in more detail , please do not hesitate to contact your local office.

We would be more than happy to answer any of your questions, and looking forward to making your property dreams come true.

WICKFORD

SOUTH WOODHAM FERRERS

GRAVESEND

BRENTWOOD