Mother's Day Catalog

The Buttercloth Story

Founder and CEO, Danh Tran, always hated wearing dress shirts. “They’re stiff and they’re scratchy.” So, he designed a revolutionary fabric, and created a polished Button Up that felt like his favorite T-Shirt. Made of long fiber cotton with 6-way stretch, the “World’s Most Comfortable Shirt” quickly captivated the attention of Shark Tank’s Robert Herjavec, and together they are making history.

Danh’s cutting-edge development for women, ICY BAMBOO™ is infused with organic mint fibers. This patented cooling technology keeps you fresh & comfortable all day long.

Our patented Pre-Tucked® waistband is a popular game changer for women on the go. With an easy flip, you’ll have an instant, effortless tucked-in look.

Welcome to the World of Comfort.

"The future of fashion is where comfort meets style."

- Danh Tran, Founder & CEO

“Amazing fabric technology.”

- Robert Herjavec

What Makes ICY BAMBOO™ So Different?

The perfect classy, instantly tucked-in look. Experience our patented Pre-Tucked® waistband with signature 6-way stretch, and wrinkle-free convenience.

B. Glistening in Black $128

A. Glistening in White / Black $128

Cool, chic, and comfy. Our polished, yet sexy V-neckline and elegantly draping Icy Bamboo™ fabric create a flattering silhouette.

B. Glistening in Mazarine Blue / White $128

A. Glistening in True Blue Heather $128

Soft as Butter, Cool as Ice

Available in Your Favorite Core Colors

A. Sonata in White $56

B. Sonata in Blue $56

C. Sonata in Deep Sea Blue $56

D. Sonata in Black $56

A. Enchanting Allure in Black $158

B. Enchanting Magnetism in Cream $158

Light spring layers for sophisticated comfort, our elevated take on the classic cardigan features Cable Crochet details along sleeves.