Father's Day 2024
The Buttercloth Story
Founder and CEO, Danh Tran’s love for design started at a young age, growing up working in his family’s small tailor shop. After 25 years as a designer, he realized he hated wearing stiff and scratchy dress shirts. So he invented Buttercloth, a revolutionary fabric made of long fiber cotton. His latest patented technology is ICY COTTON® - infused with organic mint fibers to keep you feeling fresh & comfortable all day long.
The "World's Most Comfortable Shirt" quickly captivated the attention of Shark Tank's Robert Herjavec, and together they are making history.
Welcome to the world of comfort.
"The future of fashion is where style meets comfort."
- Danh Tran, Founder & CEO“Amazing fabric technology.”
- Robert Herjavec1 Buttercloth.com
What Makes ICY COTTON® So Different?
Soft as Butter, Cool as Ice
Mint Fibers
Patented Cooling Technology
Wrinkle Free
Effortless Convenience
6-Way Stretch
Maximum Movement & Comfort
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3 Buttercloth.com A. Imperial in Light Blue $138 B. Established in White $138 C. Earnest in White/Blue $138 A B C Icy Cotton®
Short Sleeve Button Ups
A Father’s Day gift every dad will love. Classic go-to colors & refined micro prints always make a statement.
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Short Sleeve Button Ups
Textured solids are perfect for the Elevated Casual look. Subtle heather pairs well in every wardrobe.
Buttercloth.com
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A. Established in Light Blue Heather $138
B. Allegory in Light Heather Pink $138
C. Assertive in Cool Grey Heather $138
Icy Cotton® 7 Buttercloth.com A B A. Established in White $138 B. Established in Black $138
Short Sleeve Button Ups
Every man’s staple black & white button-ups, upgraded with our signature subtle details along collar stand, placket, and cuff.
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Short Sleeve Button Ups
Just in time for summer, nautical prints in fun colors.
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A. Voyage in Ocean Blue $138
B. Voyage in English Rose $138
Dress Shirts
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Cotton®
A. Tenacity in White $148
B. Climactic in White/Blue $148
A B C
C. Confidence in Black $148
Long Sleeve Button Ups
Every guy needs this classic Dress Shirt with French plackets, featuring our signature 6-way stretch, keeping his shirt tucked-in all day.
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Soft as Butter, Cool as Ice
Mint Fibers
Patented Cooling Technology
Wrinkle Free
Effortless Convenience
6-Way Stretch
Maximum Movement & Comfort
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What Makes ICY COTTON® So Different?
Every dad’s summer shorts with a major upgrade. Keep him comfortable all season long, with the natural cooling power of organic mint fibers.
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Icy Cotton® Shorts
15 Buttercloth.com B Effortless style with 6-way stretch and wrinkle free convenience. Icy Cotton® Shorts
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A. Poised Success in White $118
B. Vision in Monument Grey $118
D. Vision in Gunmetal $118
C. Vision in Monaco Blue $118
E. Vision in Black $118
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Buttercloth.com
Highest Tide in Monaco Blue $118
Give him a unique gift you know he will use and enjoy. Refined repeat patterns add a touch of personality.
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Printed Polos
Solid Polos
It’s all about the subtle details. These upgraded classic Polos feature our signature V-stitch on the collar, placket and cuff.
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Polished Ink in Black $118
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A. Lucid in White $54
B. Lucid in Sky Blue Heather $54
A B C Icy Cotton®
C. Lucid in Cool Heather Grey $54 D. Lucid in Black $54
T-Shirts
His casual summer just got cooler, with Icy Cotton® Tees, in colors to suit his every mood.
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23 Buttercloth.com Classic tees with our signature V-notch neckline, to elevate his everyday look. V-Notch Tees
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Lucid in Black $54
Lucid in White $54
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Buttercloth.com
A. Essential Verdict in Black $44
B. Essential Conclusion in Dark Shadow $44
C. Essential Graphite in Heather Grey $44
A B C D Icy Cotton®
D. Essential Title in White $44
Core Basic Tees
Comfort to the core. An everyday classic, infused with organic mint fibers, to keep him cool 24/7.
*Available in 3-packs
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