World’s Most Comfortable Shirts
Comfort, Perfected.
The
science of cool. The art of style.
From a humble tailor shop in Vietnam to two decades designing for top fashion houses, founder Danh Tran knew one truth: men deserved better than stiff, uncomfortable dress shirts. His vision was simple — to create a shirt that felt like his favorite T-shirt, with the look of a premium dress shirt.
The result is Buttercloth’s patented Icy Cotton® fabric, knitted from long-fiber cotton and infused with natural mint fibers. It’s softer than butter and cooler than ice.
Today, Buttercloth® has redefined comfort in menswear. Backed by Shark Tank’s Robert Herjavec, the brand continues to prove that true innovation never goes out of style.
Soft as Butter, Cool as Ice
Mint Fibers
Patented Cooling Technology
Wrinkle-Free
Effortless Convenience
6-Way Stretch
Maximum Movement & Comfort
Long Sleeve Button Ups
Inspired by Shark Tank’s most stylish Shark, this limited-edition collection is designed for the go-getter. The perfect gift of refined style and Icy Cotton® comfort.
A. Tenacity in Black $148
B. Tenacity in White $148
C. Dashing in Black $148
Casual Shirts
Gifting made effortless, with the perfect balance of cool style and elevated comfort. The ultimate gift for the man who has everything.
Dress Shirts
The holiday gift he’ll truly wear and love. From seasonal celebrations to boardroom moments, rich tones deliver a lasting impression.
A. Cerebral in Black $148
B. Honorable in Lavender/Navy $148
C. Dashing in Purple $148
A. Exhilarate in White $138
B. Legend in Blue $138
C. Zest in Raspberry $118
D. Thrills in Navy/Pink $118
E. Established in Monaco Blue $138
Short Sleeve Button
Ups
Impeccable style meets casual comfort, elevated with rich detail and eyecatching color.
Long Sleeve Button Ups
Our Signature 6-WayKnit™ collection delivers butterysoft comfort — finished in bold pops of color that turn heads all season long.
6-WayKnit ™ Signature
A. Elusive in Pink $128
B. Elusive in Seafoam $128
C. Elusive in Purple $128
D. Elusive in Light Blue $128
E. Mesmerize in Navy $128
Wrap Him in Comfort This Holiday Season
Buttercloth® — the gift he’ll reach for again and again
The world’s most comfortable shirt isn’t just a gift, it’s an experience. Knitted with innovative ICY COTTON® for unparalleled softness and cooling comfort, Buttercloth® transforms the way he feels in a shirt.
A gift of true refinement, he’ll think of you every time he wears it.
A. Trailblazer in Black $288
B. Honorable in Lavender/Navy $148
C. Kinetic in Black $168
Outerwear
The most important layer, reinvented. Structured jackets that fit like a blazer. Exquisite knitting technique delivers incredible softness and lasting comfort.
Sweaters
Sweater weather, reimagined with modern sophistication. With subtle inlaid sleeve detail, our sweater polos deliver a refinement that transitions effortlessly from casual days to sophisticated evenings.
Urbane in Monaco Blue $138
A. Nobility in Light Grey $158
B. Nobility in Eggplant $158
C. Nobility in Monaco Blue $158
D. Urbane in Eggplant $138
E. Exemplary in Black $138
Sweaters
Effortless layering with premium comfort. Subtle herringbone sleeve detailing adds a distinguished touch to timeless style.
Core Tees
A. Elemental in Bone White Heather $68
B. Paramount in Monaco Blue $70
C. Paramount in Plum $70
D. Elemental in Navy $68
E. Paramount in Black $70
Polos
An updated classic with a luxurious ribbed texture and structured collar stands for a polished finish.
