Father's Day 2025
The Buttercloth Story
Founder and CEO Danh Tran’s love for design started at a young age, growing up working in his family’s small tailor shop. After 20 years as a designer, he realized he hated wearing stiff, scratchy dress shirts. So, he invented Buttercloth®, a revolutionary fabric made of long fiber cotton. The "World's Most Comfortable Shirt" captivated the attention of Shark Tank's Robert Herjavec, and together, they are making history.
Danh’s cutting-edge inventions, Icy Cotton® and Icy Bamboo™, are infused with organic mint fibers. You can instantly feel the cooling power when you put them on. Meanwhile, Icy Knit™ is a game-changer for pants, taking comfort and style to the next level.
Buttercloth’s new Signature Collection is affordable luxury at its finest. 6-WayKnit™ fabric is made with polished nylon yarns for buttery softness. Welcome to the World of Comfort.
"Amazing fabric technology."
- Robert Herjavec
"The future of fashion is where style meets comfort."
- Danh Tran, Founder & CEO
Soft as Butter, Cool as Ice
Maximum Movement & Comfort Mint Fibers
Patented Cooling Technology
Wrinkle-Free
Effortless Convenience
6-Way Stretch
Textured
Icy Cotton®
A. Radar in Light Blue $138
B. Magnetic in Blue $138
D. Magnetic in Black $138
C. Radar in Beige $138
E. Radar in Black $138
Intrepid in Dark Navy $138
Intrepid in Light Blue $138 C. Intrepid in Light Beige $138 D. Intrepid in Black $138
Short Sleeve Button Ups
Fun prints always make a statement. He’ll feel as if he just stepped foot in the Serengeti.
Dress Shirts
A Father’s Day gift that is sure to impress. Every man’s staple solid dress shirts in classic colors. The exclusive 6-way stretch ensures his shirt remains tucked in all day.
Affordable luxury at its finest—meet 6-WayKnit™. Made with polished nylon yarns for buttery softness & comfort.
Short Sleeve Button Ups
Luxury within reach... Give him a unique gift you know he will enjoy, with stylish designs and gamechanging softness.
A. Spirited in White $88
B. Zest in Blue $88
C. Zest in Raspberry $88
D. Spirited in Dark Navy $88
Short Sleeve Button Up
Eye-catching colors & exciting prints will add character to his summer style.
Icy Cotton Shorts ®
Not your average shorts… Comfortable all season long with the natural cooling power of organic mint fibers, 6-way stretch, and wrinkle-free convenience.
A. Vision in Optic White $118
B. Vision in Light Beige $118
C. Vision in Platinum $118
D. Vision in Country Air $118
Kinetic in Dark Charcoal $168
Icy Knit 5-Pocket
For more casual dayto-day looks… Say Goodbye to denim dye bleeding and stiff, uncomfortable fits. Say Hello to the World’s Most Comfortable Pants.
Vigor in Light Grey $168
Polos
Summer just got cooler & more comfortable with new Luxe Icy Bamboo™
Polos… Elevated Casual has never looked better with airy staple colors and contrast details.
T-Shirts
Sumptuous comfort to the core. An elevated everyday classic, infused with organic mint fibers to keep him cool 24/7.
Luxe
Core Basic Tees Icy Bamboo ™
A. Quintessential in White $56
B. Quintessential in Monaco Blue $56
C. Quintessential in Black $56
T-Shirts
Ultra luxurious & stylish… Our signature V-notch neckline elevates his everyday look.
