The Buttercloth Story
Founder and CEO Danh Tran’s love for design started at a young age, growing up working in his family’s small tailor shop. After 20 years as a designer, he realized he hated wearing stiff and scratchy dress shirts. So he invented Buttercloth®, a revolutionary fabric made of long fiber cotton. The "World's Most Comfortable Shirt" captivated the attention of Shark Tank's Robert Herjavec, and together they are making history.
Danh’s cutting-edge inventions, Icy Cotton® and Icy Bamboo™, are infused with organic mint fibers. You can instantly feel the cooling power when you put them on.
Welcome to the world of comfort.
“Amazing fabric technology.”
- Robert
Herjavec
"The future of fashion is where style meets comfort."
- Danh Tran, Founder & CEO
What Makes ICY COTTON® So Different?
Soft as Butter, Cool as Ice
Mint Fibers
Patented Cooling Technology
Wrinkle Free
Effortless Convenience
6-Way Stretch
Maximum Movement & Comfort
Casual Long Sleeve Shirts
E. Vivacious in Black / Purple $148
A. Vivacious in White / Purple $148
B. Signature in Light Purple $148
D. Congruent in Purple $148
C. Courtly in White $148
Casual Long Sleeve Shirts
Monochrome favorites, with tasteful and refined details, to elevate his look.
Distinctive Collar Styles
Dress Shirts
Every man’s staple black & white dress shirts, now with 4 different collar types to choose from. Always well-dressed for any occasion.
Dress Shirts
The Robert Herjavec Collection takes refinement & taste to the next level.
Eye-catching prints in a vast array of vibrant hues are perfect for every holiday soirée.
Icy Cotton®
Robert
Herjavec Collection
A. Influential in Magenta $148
B. Dynamic in Light Purple $148
D. Dynamic in Midnight Blue $148
C. Principal in Light Purple / Dark Royal $148
Short Sleeve Shirts
A sophisticated refresh of classic favorites, these solids feature a stylish contrasting pattern along the collar, placket, and sleeve. Flip the sleeve cuffs for a fun pop.
Tailored Jackets
Here’s a comfortable knit jacket that feels like a blazer. Structured front panels create a polished look in this reimagined classic.
Steadfast in Light Grey $268
Steadfast in Black $268
Outerwear
The specially engineered design in this full-fashion knit allows for seamless lines. It has exquisite yet understated details, and a relaxed fit for style & comfort.
Nobility in Navy $158
Nobility in Off White $158
19 Buttercloth.com
Exuberant in Black $178
Exuberant in Light Grey $178
Sweater Jackets
A classic favorite with dignified sophistication. Ribbed sleeve detail elevates this staple hooded sweater jacket.
We’ve reinvented this wardrobe staple with a luxurious ribbed design to add texture, and collar stands that create structure.
A. Acclaimed in White $118
B. Acclaimed in Monaco Blue $118
C. Acclaimed in Black $118
Polos
For the impeccably dressed, refined stripes and subtle details at the collar, placket, & sleeve cuff, make a statement.
A. Quintessential in Black $54
B. Fundamental in White $54
C. Fundamental in Monaco Blue $54
D. Fundamental in Black $54 B C D
