is Everywhere

next morning, and we have a huge local stock to draw from. We sell only to the wholesale and retail, and we believe that by selling through established wholesale sources we assure an orderly marketing program."

In the Globe office you'll find Sid Chattler heading up the trouble and aspirin department. IVhen you need a special product, Sid is the one to call.

Next, you'll find Betty and Larry on the phones and in charge of the Order Department.

Sid Rosenthal has done a tremendous job as sales supervisor of the Orange County area. Gordon Brault covers the San Gabriel, San Bernardino and Riverside area. and Sam Rifkin covers the Valley area "as far north as daylight holds."

Capable and pleasing Dorothy Stein is in charge of accounting and credits.

Cal Hacker, as supervisor of the warehouse, believes in the Globe idea of service, and carries out the Globe policy"The customer pays for what he wantsgive the customer best value for what he pays."

Thus, with these policies of service and merchandising and with these people to carry them out, Globe International practices the philosophy that "there is no such thing as bad business-business is good, buiness is eaerywhere.

States Mr. Hoffman, ooThe decade of the sixties will see the biggest years this country has ever experienced, but we must learn to merchandise in the '60's rather than in the fashion of 1950. Don't underestimate your dealers and don't sell inferior merchandise. The dealers know grades and qualities and values far better than most suppliers give them credit for. Give a good value at a fair price together with the best service, and you will build many friends along the way.

"Protect your dealer and don't sell around him. This has been one reason why

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