OBITUARY

H. Y. Simpson, 65, for seventeen years executive vice president of West Coast Lumbermen's Association, died at his Portland home, Sunday morning, November 25, of a heart attack.

'Simpson was internationally known as a lumber sales expert and merchandiser. Follobing his graduation from the University of Oregon in 1923, he entered the lumber business after a brief experience at banking, and he spent the next 40 years in various key executive posts in the lumber industry both here and abroad.

Simpson was born at Ashland, Oregon, July 18, 1897 and, when World War I started, he left the University for a tour of duty in France in the artillery, and returned i" He worked first in a Portland bank fol- lgwing graduation but soon found that lum1: .ber had a greater appeal. He became a - ,-: bookkeeper for the Wind River Timber :, -Company but soon evidenced an interest in "r ., sales. It wasn't long before he took a job iit New York in lumber sales. In the years 'r grior to World War II he was at Vancouver, ,-.B.C. From 193? to 7942 he was president of ',, tlte General Export Lumber Co., and he also . '!,orved as secretary and assistant general ..,', manager of the Seaboard Lumber Sales Co., .l [td. of Vshcouver, B.C.

It"' to collqge upon his completion of military t\ i,J r "6€fVrC€.

',u dglr-{.- B:9_re9_leY.., then head of _WCLA, rn t6,ir'il".d i{. i: simpson to head up the

'Washington, D.C., office, where Simpson served with distinction during the war years. In 1946 upon Greeley's retirement, Simpson was named as executive vice president.

Under Simpson's direction WCLA moved from a war to a peacetime footing, and he started a national advertising and promotion program which has become outstanding in the nation's lumber industry. He first advocated the use of full color and full page magazine advertisements to sell west coast lumber, Under his leadership WCLA used every modern mass communications media to tell the story of this region's lumber. Even though his national budget was limited, the quality of the merchandising and promotion material was so outstanding the WCLA advertisements and literature have won all manner of national awards for excellency in the past seventeen years.

Under Simpson's direction a general overhauling of west coast lumber grades was successfully undertaken, the first major change in 50 years. Grade numbers were changed to more realistic names, Simpson also took a leading role in the highly successful promotion of lower grades of lumber, a real problem in this industry where much of the ripe timber develops a high percentage of lower grades.

Upon his retirement from active leadership of WCLA on June 1 of this year, he was named vice president and retained in a consulting status. He had been in ill health for nearly a year. He is survived by his widow, Mable; by a son Robert, Portland; a daughter, Mrs. Jane O'Donnell, Lafayette, California; a brother Glenn, of Ashland; and five grandchildren.

..THE WONDERS OF WOOD'' Interesled in Reprints?

So much fqvoroble commenl hqs been received on John Egon's oddresg "The Wonders of Wood," published in our December I, 1962 issue, fhol we hqve held fhe qrticle in type qnd will hove o quontity mode up inlo reprinls should sufficienl demqnd be re<eived.

Reprints will cost lop o piece, minimum quonlity oJ 25. Pleqse let us know youl inleresl qs soon qs possible.

We con'l rhink of q beller public relolions prerenlalion of wood thon Mr. Egon's thoughtful ond foct-pocked review, ond believe thot mony componies ond individ. uqls will proftt from o distribution of these reprinls to infuentiol business leqders, builders, orchilects, conlrqctons qnd ollied inlerqsis in lheir communities. Spoce will be left on the fourth poge for the sender's impiint should ihe compony wish to <rfix it.

Relief Through Shipping

i.. Northwest lumber shippers interested in reviving Puerto Rico ;! 1 ' ol". are urged to file ai soon as possible their petltions for permits to use foreign ships-a service that promises to slash shipping expense by more than one-third.

Several major cargo shippers, including Georgia-Pacific Cor- poration, Simpson Timber Company and Dant & Russell, Inc., have taken this first step toward breaking Canada's present monopoly in Puerto Rico's lumber market.

These lumber firms have applied formally to rle U. S. Mari-

, time Adrninistration for exemptions to the Jones Act require- ment that they must use American ships when transporting to any port in the states and U. S. possessions.

The first hearing under the Neuberger amendment. booked

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November 27 in Washington, D.C., involves only Georgia-Pacific's request, but the maritime agency has indicattid several subse. quent petitions might be heard together, and that such a hearing could be held in Portland.

G. Cleveland Edgett, executive vice president of the West Coast

Lumbermen's Association, urged that lumber shippers who de- sire permits for use of lower-cost foreign bottoms to Puerto Rico, file immediately, and ask for their hearing in Portland.

Edgett pointed out that the need for an immediate start is heightened by the time limitation of one year from enactment, l set in Senator Maurine Neuberger's amendment to the Jones Act.

Her bill was enacted in October.

".' Lumber concerns filing thus far for relief under Public Law

87-877 report rhat the cuirent rare filed by established U.S. ship- ping lines is $56.94 per thousand board feer, compared to a world rate of about $35. British Columbia sawmills enjoy an advantage o{ more than $20 a thousand on shipping costs alone to

Puerto Rico.

F,' West Coast mills have been squeezed entirely out of this mar- ket for two years. British Columbia shipped 73,000,000 feet of

Iumber to the Caribbean island last year, and the 1962 volume

, will exceed that. Ten years ago U. S. mills supplied 70 percent of the Pacific area lumber sold in Puerto Rico.

In preparing their statements for the Maritime Administration, both Georgia-Pacific and Simpson found that the only two domes- tic lines with Northwest service decline to offer space for lumber to that destination.

Canadian shippers are able to move deckloads to Puerto Riro' on the same ships that haul their lumber to the United Kingdom or U. S. east coast, thus assuring full cargoes for the foreign fli$ bottoms they engage.

Northwest mills do not expect to be able to ship full cargoes while rebuilding their own sales on the island, but they hope to muster up to a deckload at a time, up to some 7fi),000 feet, Edgett pointed out.

Several foreign flag ship operators have expressed interest in this type of business from the cargo mills of the region

Wlr 7o*,ih Sto,y : Br )'J bionnn

The Old Ploce

The old, old lady and the old, old man, both bowed and decrepit with age, were having a reunion. They had been kids together, had lived side by side, had gone to school together, and now after many years they were having a wonderful vicil re-living the past. They talked of the old farm, the old schoo$ their old homes, their old friends, and o'Do you remember this?t' and "Do you remember that," held the center of the stage. The old lady was quite deaf, and she was only getting part of what he said, but she was doing her best. They had just been talking of her lovely old home, when suddenly the old man changed the subject. He said: o'You know, I used to take you across my knee and spank you when you were a kid."

And the old lady said:

"You wouldn't know the old place now."

A Beoutiful Colendor

"Grand Canyon - South Rim," a colorful scene of an indian family around a cookfire at the edge of the Grand Canyon of Arizona, is the title of Santa Fe Railway's 1963 calendar.

Reproduced from an original oil painting by the late E. L Couse of Taos, N.M,, the 1963 calendar is the 24th issued by the railroad which has carried a painting by Couse. Indian scenes have been featured since 1914. with the exception of 1915, when a picture of the San Diego Exposition was used, and 1919-20, during which years the railroad industry was nationalized.

The railroad annually distributes more than 450,000 of the calendars. Illustrations are traditionally chosen from a collection of more than 600 southwestern paintings which are displayed throughout the road's ticket and executive offices.

Nqmed Soles Monoger

William Honey has been named Sales Manager for the panel division of Forrest Industries, Inc., Dillard, Oregon, building materials manufacturer, according to an announcement by William F. Forrest, president.

In his new capacity, Honey will superwise sales of all Forrcst panel products, including decorative interior products marketed under the names of Sketchwood. Kascade, Shan-Tong and Hawaiian panel; pll'wood panels for all interior and exterior purposes; and Par-Tex-3-D, & vertically grooved panel that can be used either as exterior siding or as a decorative interior panel.

Honey was formerly assistant sales manager in the Forrest Industries flooring division.