Corrugated Carton for Lumber Shipment

An important new element in a compk'tely new campaign to promotc Lam-Lor: Pt:cky Ccdar is a corrugatt.d carton which protocts tht' product and makes it easier for dealers to handlt'. according to the manu[ar'lurt'r. thc Ed I'orrrrtain Luml,er Company of Los Angeles.

Thc packaging holds approximately I0 pieces and is designed for specified lengths up to 16 feet. It is also identified with a trademark and information on widths and lengths. The cedar is supplied in 8", IU,, and 12" widths. Another innovation is to supply the product in either sandblasted. re-sawn or smooth surfact's.

Coupled with tht: ncw par:kaging is a mailing Iry thc company to architccts, builders and decorators in all kcy building areas throughout the country. The mailing consists of four, four-color jumbo postcards showing applications of Lam-Loc Pecky cedar used in various kinds of construction: exterior. re,sidential. Spanish interior and a restaurant. This is followed by a mailing of samplcs of each of the difierent faces offered. These mailines also in-

More and more cities, counties and states are amending their building codes to permit the use of Pyresoted wood for the construction of roof decking and nailers; studs, plates, blocking; temporary partitions in alltypes of fire-resistant buildings.

For more information on how you can use Pyresote-treated wood , write or phone: clude literature describing the product in detail, applications from a leading architectural magazine and a question and answer bulletin covering all aspects of manufacturing, handling, finishing, etc.

This program is tied in with local distributors and dealers by imprints on all of the promotional material. A package of four-color postcards is also supplied to dealers, along with multiple display units for individual yard or chain promotions. Glossy photographs and advertising mats are also supplied to dealers who use newspaper promotion.

A. J. Mqcmilliqn Retires

Long-time lumberman A. J. Macmillian, former chairman of the board at Consolidated Lumber Co., Wilmington, Calif., retired October l.

Macmillian, who started with Consolidated over 40 years ago as a salesman, serr,ed successively as gcneral manager, president and chairman of the board. During the past few years he served as a director and a member of the firm's executive committee.

His duties will be assumed by Consolidated's president, Ralph D. Russell.

Foresl Rongers Promoted

Two veteran state forest rangers, Jack D. Burke and William A. Jamieson are beine promoted from state forest ranqer I to state forest raneer III.