FOR 46 YEAR.S we have been engaged in the importation and distribution of hardwood lumber. Our long experience combined with complete facilities for handling, processing and shipping enable us to offer our customers a wide selection of the world's finest hardwoods. Our services include prompt quotations on availability and price, plus careful handling and fast delivery on all orders.
It would have been hard to find a comparable home in a sawmill town of the last generation. In those days, tar paper shacks housed workers who knew their jobs would disappear as soon as the adjacent timber was cur.
Today, the idea of a permanenr foresr, of "timber cropping," is replacing the "cut out and get out" operation. This house at Oakridge is visible proof of a new era in the lumber industry.
At Oakridge, Pope & Talbot hope to establish a Cooperative Sustained Yield Unit together with the Forest Service. This Unit would underwrite the community development rcalized thus far. It would rnean an everlasting foresq a permanent mill, a permanent community . . . and a permanent source of quality lumber for our customefs.
'You have so many prospects for Plankweld.. because there are so many places in every home where it can be used beautifully. It's ideal for setting off fireplaces, for example. For framing picture windows... for turning attics into extra bedrooms... for beautifying a foyer.
Plankweld is top-quality Weldwood@ plywood. It's prefinished at the factory. No staining or other finishing is needed. Available in birch, oak and Philippine Mahogany pre-cut to 6', 7' and 8' room heights in L6l+', panels.
Builders and home-owners, too, like Plankweld panels because they are easily and economically installed. They're edge-grooved to provide a neat lap joint, designed with a concealed metal clip that holds Plankweld firmly to the wall.
Sell Plankweld for those profifable remodeling jobs. Sell it to your builder customers who are putting up new homes for even a sin$e Plankweld-paneled room will sell a house fasf.
Show a piece of this completely new and different wood paneling to someone with remodeling problems and you've got a profitable piece of business... a satisfied customer.
Sell Novoply for the homes yogr customers plan to build ... for wall paneling sliding doors, partitions, cabinet doors, distinctive built-ins.
There's magic in Novoply! It's the fl.attest paneling ever produced... virtually warp-free. That's why it is especial/y recommended for sliding doors and partitions. It's light in weight... spectacularly beautiful. Easily worked by ordinary woodworking tools. Can be sawed, screwed, planed... stained, painted, veneered... or left natural.
Order Novoply from your Weldwood Supplier today. You'll find it's a profitable, faSt-moving panel.
Lorgest Plywood Orgonizotion in the World Porllond, Ore. Spokone, Wqsh. Seollle, Wosh. Los Angeles, Colif.
Subscription Price, $3.00 per Yecrr
Single Copies, 25 cents each
Lumber shipments of 457 mills reporting to the National Lumber Trade Barometer were 1.0 per cent below production for the week ended June 28, 1952. In the same week new orders of these mills were 2.0 per cent above production Unfilled orders of the reporting mills amounted to 40 per cent of stocks. For the reporting softwood mills, unfilled orders were equivalent to 22 days'production at the current rate, and gross stocks were equivalent to 50 days' produc-
For the year-to-date, shipments of reporting mills were 5.3 per cent above production; orders per cent above production.
roentlcal were r.r
Compared to the average corresponding week of 19351939, production of reporting mills rvas 72.7 per cent above; shipments were 62.1 per cent above; new orders were 79,2 per cent above. Compared to the corresponding week in 1951, production of reporting mills was 3.7 per cent below; shipments were 2.2 per cent belor'r'; and new orders were 18.5 per cent above.
l2[t Mcrlct St, Sca Frcrncirco ll YIlLor 2-t!717
Adverlising Bctes on Appliccrtion
feet, shipments 17,766,000 feet and production 16,805,000 feet. Orders on hand at the end of the week totaled 43,312,000 feet.
The California Redwood Association for the month of May,1952, 17 companies reporting, gav€ orders received as 43,222,0W feet, shipments 48,571,000 feet, and production 55.4C+.00O feet. Orders on hand at the end of the month to-
taled 52,469,000 feet.
(Continued on Page 52)
Vcgcrbond Editoricls
My Fcvorite Story
Nqtioncl Plywood Distributors l0th Annual Convention.
Pacific Coast Wholesqle Hcrrdwood Distributors Meet .. Fun" Facts & Filosophy
-June Sell-Evident Truths oI Freedom . . Editoricrl ship- Selling Deqlers, by F. E. Nichclson ders on hand at the end of the week totaled 231,104,000. or- Ceiling Prices
The Western Pine Association for the week ended 21, Ll3 mills reporting, gave orders as 77,629,ON leet, ments 77,453,n0 feet, and production 79,188,000 feet.
Plywood Lecders lvlcp New Scrles Strcrtegy
Forest'Products Beaecrrth Society Meets in Scn Frcsrcisco
The Southern Pine Association for the week ended June Sqlesmen You Know 28, 83 units (100 mills) reporting, gave orders as 17,042,000 Southern Plywood Mcurulccturers Meel
...it builds betteq without odded cost
Dsar,pns rN srMPsoN Asphalt-Impregnated Insulating
Sheathing sell a product that has proved stronger than wood sheathing applied horizontally-it builds much faster, adds highly efrcient insulation and provides lasting protection against moisture, wind, rot, fungus, termites and decay. It is used under all types of exterior finish. Quickly applied panels available in%" or 25/32" thickness; 2'x8' with beveled V-joints, or 4' wide and up to 12' long with square edges. Wastage is practically eliminated. No corner bracing is required when 4' widths are used.
Help your customers build better buildings , save them money, and make money doing it! Call the Simpson distributor today. Take advantage of Simpson's profit line-top quality products for a broad market, plus useful sales aids.
3IffTPSON TOGGING COTIPANY
Soler Divirion: lO65 Stuort Bldg., Seottle I, Worhinglon
Insuloting
Insuloling
lnsuloting loth
Roof Insulotion
l{oisemosterAcousticol Tile
As the result ofa real old-fashioned "Ilouse Raising Bee" in which 700 volunteer workmen from seven states took part, 19 preacher students and their families occupy comfortable homes today while attending Clear Creek Mountain Preachers Bible School near Pineville, Kentucky.
Southern Baptists from seven
states rnc exlrrienced carpen!€r!,including experienced car, electriciar,'9, and_ plumbers
worked side by side wittr pastors, students, faculty members, businesg men and mountaineers.
Lumber and giant-size lJpson Strong-Bilt Panels were hauled up Hollv and Bear Mountains over slnnbrv roads.
Utse'of Upson Strong-Bilt Panels in full wall sizes eliminated the task of taping or covering seams. Even in the hands of inexperienced wotkmen, panel application was accomplished quickly and smoothly. Immediate painting followed the installation and the houses were soon occupied.
Some time ago, Ellis Lumber Company of Burlington, Iowa was publicized as having been an IJpson Dealer for 2? vears. Art Ellis now writes to condct this figure to 37 years. "During this period," he said, "we haven't had what we can call a single justifiable complaint on IJpson Products. Upson Panels were installed on our office ceiling in 1920 and are still in good condition."
An Upson dealer in Akron, Ohio reports that one of his customers wis recently faced with an age-old dilemma. His mother-in-law announced that she intended to move in with him g1d he had no room for her. He solved the problem rather neatly by letting his mother-in-law help build her own room in the attic with UpsonPanels. Moral: Mothers-in-law prefer lJpson Panels.
"We underestimated the market." upson salesexecutives frankly admit when discuss- ' lng tne new Upson Ceiling Tiles. Jobbers and ine th
dealers, clamoring for shipments, report customers enthwiastic, par- ticularly over the washable surface. Application is very simple.
Many dealers report increasing demand for Upson Panels for use in building television sets and displays. Construction usually must be hurried and of a movable type. The light weight and fine painting sur- face of lJpson Panels are making them reallv outstanding faiorites.
with matching
The new tiles are 12 inches square, mqde of 6 ply laminated board, with surface edges beautifully beveled. Pre-finished and waterproofed surface withstands repeated washings. Toughness of material used "'alipii".ti""
+Efifr> plaintof loosening lA-i/ and sagging so prevalent in ordinary tiled ceilings.
Slamping Feel Couse Ploster To Foll
Immediately after feet stamping patrons in a Union City, N. J. burlesque house demanded "Take It Of", 40 square feet of plaster fell on their heads.
-Amcrican Magazine
In Geneva, Nebraska, the local gun club load their own shells and find Easy Curve ideal for wadding. A special die tool is employed. Easy Curve is preferred because of the smooth edge which can be achieved.
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It's important to lumber dealers that the average width of the cedar shakes in a carton is a mighty essential factor to their Builder customers. When an applicator drives two nails in each shake*, it just naturally takes fewer nails, fewer hammer strokes, less time. when he uses shakes that have a generous average width. He covers more wall area with less efiort, saves labor time and money , gets a better-looking wall for the money. You get a better satisffed customer, more repeat sales when you stock Fitite Shakes.
We take the time, the trouble, and spend the money to screen out the narrow, hard-to-use shingles before theA eoer get to the Fitite Shake machircs. How do we use the narrow stock? Sure, we use it to supply you with colorful sample fans, so you get a double benefft from our policy of giving the builder the extra value of wider shakes. Sound sensible? You try 'em. Compare Fitites for width, for color, for customer satisfaction. You'll be glad you did.
WHOTESATERS ATTENTION: lf you ore interested in the sole qnd diriribution of our quolity line of pre.sioined rhqkar, write immediotely tor
"I do solemnly bind myself in the sight of God, that when I shall be called to give my voice touching any such matters of this state in which freemen are to deal, I will give my vote and suffrage as I shall judge in my own conscience shall best conduce and tend to the public weal of the body, without respect of person ol tTor*ot any man."
According to the llouston Post the above stanza was the printed creed of Stephen Daye, an early American settler who established the first printing plant in the American colonies in 1639, more than three hundred years ago. He call'ed it-"Oath of a free man."
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In the article accompanying the above quotation, the Post remarks that the faith, and patience, and staying power of the American people are now on trial', and that in the long pull they may count more than guns or jets. Such sentiment appears to be growing.
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Heard a famous radio commentator discussing our war effbrt, and all the weapons of war that we are creating at present, and then he remarked that perhaps we should be building a mighty spiritual force, and that if we did, we might not even need the material weapons.
Not out of line with the thought expressed in this space two weeks ago that the good people of the world get together in their thinking and create a mighty spiritual force by holding tight and continuously to the belief that right is stronger than wrong, that courage is better than fear, that good is bound to overcome evil in the long run, and that it is possible to make such thinking an actual working force that might save the world*in this age of doubt.
Abraham Lincoln once said, "We have been the recipients of the choicest bounties of Heaven; vye have been preserved these many years in peace and prosperity; we have grown in numbers, wealth, and power as no other nation has ever grown. But we have forgotten God. We have forgotten the gracious hand which preserved us in peace and multiplied and enriched, and strengthened us, and we have vainly imagined, in the deceitfulness of our hearts, that all these blessings were produced by some superior wisdom and virtue of our own. fntoxicated with unbroken success, we have become too self-sufficient to feel the necessity of redeeming and preserving grace, too proud to pray to the God that made us. ft behooves us, then, to humble ourselves before the offended Power, to confess our national sins, and to pray for clemency and forgiveness."
Well remembered is the story about Lincoln that has been printed and quoted countless times. Someone asked him-"Is not God on our side?" And Lincoln replied, "The important thing is to know whether we are on God's side." This has always been a great text to direct human thinking. Plenty of people are of the calm opinion that if we are on God's side, and know it and act and talk it, that in itself will form a mighty power for good, stronger than any weapon of war. Washington was undoubtedl'y a man who held calmly to that opinion. This, of course, is the direct opposite of the opinion expressed by Napoleon, (some historians credit it to other European history-makers) that God seemed always to be on the side that had the heaviest cannon, or the most battalions. That, also, is the "might makes right" type of philosophy.
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But the little old lady who was quoted here two weeks ago, believed firm$ that the concentrated power of good thinking by good people throughout the world, might easily create something so powerful that the evils of the Kremlin would in time become helpless by comparison. Certainly it looks like something bigger, and better, and finer than the power of fear and force and guns, is needed in the world today if the world is to be preserved. Washington believed that he needed tbat sort of help to meet the emergencies that beset his path, and it could be said of that great man that "he did not doubt in his heart" that right was on his side, and that therefore his cause must prevail. We could use a lot of the George Washington type of thinking to walk rvith us today.
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Tuned in on a radio news broadcast of national scope the other evening, and heard a news broadcaster out of San Francisco give the lumber and timber industry some wonderful free publicity. He said he had just finished a trip through the forested areas of northeastern California, and he told of the wonderful things that he saw being done everywhere he went in the regrowing of the forests of that great territory. He said that the trees now being cut are being large$r replaced by the intelligent efforts of man to preserve forests for the future. He was very enthusiastic, and told of various methods he saw being used to insure forests to replace the trees now being cut. His visits were to the pine and fir areas of California. His report gave the timber owners and growers wonderful credit for their practical and scientific efforts to reforest the land they are cuttirrg.
t<**
The broadcaster showed very plainly that he was not only greatly impressed and pleased by what he saw, but likewise
much surprised. To even the well-informed l'ayman, the new consciousness of the lumber and timber industry toward future forests, generally brings definite surprise. He told of seeing land being cut over for the second time, and cut in such fashion that other forests will come along indefinitely on that same land. He said that the timber folks are not making timber grow, but rather are intelligently helping it to grow, by assisting nature in highly intelligent fashion. Such national publicity on this subject is certainly pleasing and useful publicity for the lumber and timber industry.
Strange how systematic and intelligent tree growing impresses people not closely in touch with the industry. All people like trees, and for generations all they read or heard about with regard to commercial forests, was tree cutting. And now that tree growing plhys fully as large a part in the business of the lumber and timbermen as tree cutting, the fact always attracts much attention. Therefore national broadcasts like the one referred to here, telling the public things about tree growing that very small segments of the public ever knew before, is great stuff, and wonderful for the industry.
Washington, June 30-No change will be made in real estate credit controls fixing minimum cash down payments on houses, the two Federal agencies administering the controls announced today.
The Federal Reserve Board and the Housing and Home Financing Agency, administering the controls, issued a joint statement to the effect that complex machinery looking to the relaxation of Regulation X, which governs real estate credit, will begin to take effect tomorrow. Since it will require at least five months to complete the procedure set up in the new act, it appeared certain that there will be no relaxation dnder it until Dec. 1.
Ted Back left June 20 with his wife on a trvo rveeks' va-
cation trip to visit relatives in Wichita, Kansas. They l.raveled by automobile, and will visit the Grand Canyon and other National Parks on the way home. Ted is manager of the Back Panel Company, Los Angeles.
H. Park Arnold, Fox-Woodsum Lumber Co., Glendale, was elected a trustee of Kiwanis International at the annual convention held at Seattle. Wash.. on Tune 15-19.
Henry M. McCarthy, formerly with Roddis California Inc., is now with Neiman-Reed Lumber Co., Van Nuys, calling on the industrial trade. John Frederick and Bob Neiman will continue to call on this trade also.
Bob Harris, Lounsberry & Harris, Los Angeles, turned from a trip to the Pacific Northwest. has re-
Today's market shou,s an increasing public feeling ovcr high costs and the shrinking power of dollars. Builders and buyers are price and value conscious to an exrren-re degree. They are keenly alert to cclmPetitive advantages-products that give more, do more and save costly labor time. That's r.r,hy it pays these days to push quality Rcdx'ood. Good, sound H-E Redrn'ood is a sr.rper quality building product created by Nature. It affords your customer the time saving benefits of work-ability, in cutting, shaping, litting, nailing, gluing, finishing. Selected quality Redwood is unbeatable for scores of uses. Its warmth of natural color is an added advantage u'ith limitless possibilities. To be sure of dry Redr'ood, order H-E Certifed Kilr Dried.
Oar trade c/?.tracter, the H-E trIan, personifes the Holmes Ettrekt idea ot' teanwork in actiott-teantwork witb our H-E dealers, otrr sa/es represcntttit;es, nti/l tuorkert and logging crews.
Tltenp's an old saying, "If you go looking for a bargain, you'll get the worst end of it." This is especially true when you buy roofing material that seems inexpensive, but proves to be just plain chcap in the long run.
Builders who want to drive a really hard bargain are using Certigrade Cedar Shingles for roofs. They know that the applied cost of a cedar shingle roof is mighty low because cedar shingles require only half the sheathing lumber needed for ordinary roofing materials.
Yes, for long life, low applied cost, and minimum upkeep expense, Certigrade Red Cedar Shingles are the best true bargain in the roofing field.
Always identify the shingles you buy. Look for the Certigrade label of inspection your guarantee of quality . . on every bundle.
Two 2 x 4 sections exposed 1o decay organisms in Kolle flasks. Left, untreated section; right, upper part of section brush-treated with WOODTOX on which decay cultures can't be made to grow, even in the laboratory.
WOdDTOX is a Pentachlorophenol base preservative plus- per' fected water repellents in a quick evaporating, penetrating petroleum carrier. proviains many alesirable characteristics for imparting loneer iife to woo? and ivood products. The superiority of PENTA for"protection of wood agai;st fungi, termitLs and other wood, destioying insects has beJn Proved by 15 years of use in every conceivable apPlication.
WOODTOX is a clear, clean, non'staining oil solution for treat' ment of millwork and lumber products. Ii conforms to or excels National Woodwork Manufacturers Association standards for water repellent efficiency. Also complies rvith NWMA and Western Pine Aslociation preseivative standards. It is widely used by the Armv (U. S. Engrs^. Spec' 3'186) for treatrnent of truck bodies' -etc'; bv t[re'Navy (S"pec. Mtlp-gO6A) for carrier decks, etc'; and the Air Force (Spec'. AN-P-76) for plywood, etc.
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Ef 4Dtz-t Ot Q6g4 v Trlaee'e te
WOODTOX, in addition to preventing decay by toxic action against living organisms, also i'esists sta'ining,'s*eiling, warping, sXrinkins, cf,e"kile, moid and mildew. WOODTOX also acir is a nrimer-that deteii the blisterine and peeline of surface finishes -'a",1, after several days' drying ii*", *ill nofimpair the handling or paintability of wood.
Ef7
In installations up to 15 years old, sash and doors continuously exposed to severest decay and weathering conditions ahow no deterioration.
Beverage cases last 3 or more times longer by actual test when treated with wooDTox.
Repair costs are virtually nil-cases are easier to keep clean and sanitary.
Applications of WOODTOX to nake wood products last longer are practically endless. Learn what WOODTOX can do for you.
VOODTOX ls furnlehed in cane, &um,e, or tank cara for industry usci or l-gallon and l-quart cgns in display cases fot rotail salo.
Multiplvine the service life many times of sash and doors, mill. work.^ fiooiing. boxes, plwood and innumerable other lumber items, is a surl-fire formuia for improving product acceptabilityfor iniectine new life into slumpini mercLindising plani-and'for boostins ,"ie, u-ong dealers arid u-sers. No mattei frhat you make from w6od, the relat-ive low cost of WOODTOX offers you unlim' ited possibilities for greater sales and greater profits.
PL Architectural Qualitl Redwood has the lowest tsolumetric shrinkagefrom green to oaen dry of any wood that is commercialll produced, Beyond this, PL Redwood offers the greatest uniformity of texture and grain to be found in any redwood lumber. You'll find PL lrchitectural Quality Redwood is the best o/ the best by every Comparison. When you buy, specify PL Certifed Dry Redwood.
For a comparatiae analltsis of Redwood's outstan'ding qualities, writeJor Redwood Data Book" JGr" today.
PL Redwood is lopr in AIL lhere quolitier.
l/ Hign Dimcnsionol srobility
/ low Swelling ond Shrinkoge
Fincst Point Rctcntion
Greolest Durobility
Good Wortobility
Gluc-hoHing Ability
Sell it risht with "Diol-il-Righl!"
Yesl This hondy selector helps you moke sure eoch customer gets the right type ond the righf thickness of Mosonite Presdwoodr' for the porticulor iob in mind. li's simple to use eosy lo reod.
On the oiher side is o convenient "Noil-itRight" showing the righf kind, ond the righf length of noil to use on eoch iob, olong with proper spocing.
You'll hove more sotisfied cuslomers by selling the rr'9hf Mosonile Presdwood . the member of this fomous fomily of oll-wood hordboord ponels thot'll do the iob right! And sotisfied customers ore your best guorontee of repeot soles ond greoter profits. Order your "Diol-iFRight" todoy. lt's free for the osking. Use lhe coupon below.
Given the sub-floor specified, left, the other "must" for a top quality hardwood floor is to avoid flooring anonymous and
You have known Royal Oak Flooring rhrough the years. Its familiar registered trade-maik and official grade-mark are branded on each ( , no^ bundle as our pledge that we stand squarely AlllK) behind the superior quatity of every Royal 4/iX8V- Oak Flooring order shipped. 7tu-
APMI's decorative plywood is setting a new style in offices from coast to coast. This three dimension Douglas fir plywood is beautiful, practical and versatile. In natural warm wood tones, or painted in soft pastels, it is pleasing to the eye and easy on the pocketbook.
Sea Suirl comes in 4'x8' panels, 5/16" thickness (other sizes on special order). Perfect for remodeling and new construction. Exterior and interior types are sold at APMI sales warehouses exclusively. See the one nearest you, ot write for booklet.
Generol Offlcec: Eugene, Oregon
SATES
President, Addressograph-Multigraph Corporation
3'The purchase oJ l|niteil States Saoings Bonds is an expresslory' of Jaith'-in the iitrinsia soindness oJ our country, and. inilicates Joresightedness with respect to one'E own tuture needs. Since the inception 9l_ the,Paytoll Saoings Pktn by Addressograph-Illultigraph Corporation in 19'12, a lmge-percentage oJ employees lmite iontinuoi.tsly aoaileil thernseloes oJ this saJe and con' nanient method, oJ prooiiling lor later bencJits."
Every payday nearly seven million men and womenamong them a large percentage of AddressographMultigraph employees-give substantial expression of their faith in America by putting $140,000,000 into U.S. Defense Bonds.
These seven million payroll savers are not only backing up our countryos defense efiort-they are providing for their ov"n security . helping to combat inflationary pressures . . and building a reservoir of future purchasing power. How big is the reservoir? On December 31, 1951, rhe cash oalue of Series E Bonds outstanding wae #34,727,000,000-S4.8 billions more than the cash value of Series Eos outstanding in August, 1945.
Payroll savers are serious savers. Since Mayo 1951, through April, L952,8 Bonds maturing totaled $2,345,000,000. Buto only $593,000,000 of these matured bonds have been presented for payment. 75% of these matured bonds are still held by their purchasers.
As President o{ one of the first companies to ingtall the Payroll Savings Plan when it wae presented to industry in 1942, i{r. Brainard also apfreciates the benefiti that accrue to a company that has a Payroll Savings Plan with more than 60/o employee part_ici' pation. In company after company, absenteeism has lone dowrr, the accident rate hai falien ofi and prodgciion has gone up as employee participation passed the 607o mark
What is the percenta ge of your employee participa: tion? If it is less than 60/o, get in touch with the Savings Bond Divieiono U.S. TLeasury Departmento Suite 700, Washington Building, Washington, D.C. Your State Director (lieted in telephone books under otSavings Bond Divisiono' as well as o'U.S' Treasury Department") will be glad to show you how easy it ie to ieach 60%,70%, or higher through a simple personto-person canvass that puts a Payroll Savings Plan Application Blank in the handg of every employee. Phoneo wire or write today.
TheU. S. Goaernment does not pay for this aduertising.The Treasury De' partnent thanks, Jor their patriotic ilonatian, the Ailoertising Council anitr
6c , , . a,n expression of faith in the intrinsic soundness of our cou,ntry."
A year ago Owner-Manager J. E. Youns of Siewari Lumber and Hardware Co.] Seattle, Wash., moved his plywood storage bins from the ,rpper lev6l of a little rried_shed to a spof near the driveway clearly visible to ill customers.
"That's all it took," says Young, "to iump our plywood sales'about 4b per -cenf-and ihit's a conservative estimdte. The new bin location makes them easier to fill and even easier to load trucks to fill orders."
Young savs that customers usuallv stop at the'bins, look over price anh grade tags and often pick up a-couple of fanels. Y'Everybody,t' he iays, "has a irse for plywood, piovidine you remind him of ii 6y puttins it outihere he can see it."
On the basis of recent tests and experience data, Federal Housi4g Adminiitra. tion now accepts plywooil %"-thick as roof decking over rafters spaced 24" on centers, according to a letier from Curt Mack. assistant co'mmissioner of the FIIA underwriting office, to Douglas Fir Plywood Association. A revision of FIIA Minimum Property Requirements is planned; meanwhil6, FHA at Washingion (Underwriting Office) will advise ariy insuring office upon inquiry that s/a" plywootr over raftirs 24"'on'centers will be accepted. Plvwood roof deck thicknesses ;ow "cc"'pt"d bv FIIA are shown below in tabular form.lootlng lrlor. Roflc liln. Plywood ,r|ql*lol Spoclng Thlcknor
Tnr,r enour EAsy sErr.rNc! You get it with new small-size plywood H^c,Noy P^l,Nrr,s and this customer-stopping self-service display rack. And no wonder! Eueryone wants easy-to-use, easy-to-carr5r Her.roy P^l,Nnrs-basement builders, home-craftsmen, school shops, local stores.
Place HaNoy PnNprs in your display roo-m to cash-in on impulse buyrng or move them outside tb catch sidewalk traffic. T?ris new display rack makes small space work overtime-holds over 800 feet of plywood, yet takes only 10 square feet of floor space. Colorful, factory - applied labels identify Hnvnv PaNprs by type and grade, have room for you to writ€ in your per-panel selling price. Customers choose the panels they want pay your cashier. carry them home. lt'a thwt easy ! Your customer serves himself sells hirnself. Call your regular plywood supplier fe1 dsfails.
-hence you c(m depend on the lctest published rcrting. Twice each week you receive notilicqtion of hundreds of up-to-the-minute items crbout new concerns, chcrrges in credit rctings, Iire losses, decths, chcrnges in ownership cnrd other lccts thcrt crllect credit crnd sqles. For convenience these TWICE-AWEEK Sheets are consolidcted'in cr Monthly Cumulctive Supplement elimincting the necessity oI checking cll previously published Supplementcry mciter.
4 Speur.l4ze 9ez*,e Nor coNFTNED To usE
BY LIIMBERMEN-which hcrs been relied on since 1876, in extending credit cnd promoting scles to the lumber, lurniture or woodworking trcrde.
AaLr./tle Salel bluednrq- This comprehensive credit rcrting book lists qucntity buyers ol lumber arrd crllied products thruout the United Siates.
O From no other source c(m you obtcin such cr complete list oI Lumber Mqnulcrcturers, Concentrqtion Ycn&, Wholescrlers, Retailers, Commission Men, Furniture cnd other Woodworking Icrctories cnrd cbnost one hundred other clcrsses oI industricrl concerns buying Lumber, Veneer, Plywood, etc. in qucmtity.
O Street qddresses qre shown in the lcrger cities mcking possible low postcge rcte circularizcrtion"
For subscription terms oddress Department "G" of the nedrer ol the ofices shown below
Forest Hqrdboqrd Introduces Pockoge of Smqll Panels Wirh Speciol Disploy
A complete selline package of 80 small hardboard panels is no*, ai"il"ble fr66 For-est Hardboard jobbers. -Sizes of panels range from 12"x24" to30"x48"rla," tnd7a" thickness ]-all top quatitv. The panel sizes are ideal for small shelves, toys, dri#ers, mitror backs, signs and hundreds of home repair iobs.
Self-Service Dlsplcy for Small Ponels
Forest Hardboard developed the new BUDGET RACK, a simple, easy to assemble fixture lor stocking and displaying the popular, ready-cut panels in a minimum of floor space (takes less space than a lawn mower). Sales literature 6ts into base of the display. See photos at right
Smoll Ponels Sell Themselves
Dealer showroom tests prove the existence of a ready market for small Forest Hardboard- panels. The appearance, the hard, satinsmooth surface, the pricethese selling advantages the customers fnd out themselves. The dealer saves selling time. He has nothing to cut; nothing to waste; everything to gain!
See your Forest Hardboard jobber for ready-cut panels and the Budset Rack to display them. Then you'll be set to do a NE$ profiable volume ofbuiiness in small Forest Hardboard ganels.
20 Panefr. .12t' x 24" 20 Ponelr. ......18t' x 24n
20 Pqnefs. ....24" x 36" 20 Pqnelt. ...,. .3O" x 48"
IOTAL 80 PANETS-42O rq. ft. (4O Ponc! eoch t1r" and Vc"l All ponels comr fobeled wilh cpoce lo wrile fn priccr.
ORDER, FROT YOUR, JOBBER, TODAY
ARIZONA luc3on Horkin Whlr. Co.
cAutotxlA
Stockton Buildlns l{qt.rlol Dirt. Co.
lor Angal.3
W. K. Cuthbcrt Co.
Dovldron Plywood & lumbcr Co.
Plywood [o! Ang.lca
loddlr Collforniq
Poduo Plywood, Inc.
Ocklcnd
Boy Plywood Co.
3€cn|mlo
lolldlnt ,rtot.llol
Dlrt. Co.
Capirol Plywood {Plywood lnc.l
tdr Dl.!o
Dovldron ?lywood & lumbcr Co.
Flrply Corporctlon
FOREST
ton lrencbco
Roddirrofl, Inc.
Dovid3on Plywood & lumbcr Co.
Fsno
Building Mofcrlcl Dlif. Co.
corotaDo
D0var
Plywood D.nvar
GEOIGIA
Allont!
Plyrood Supply Co.
IDAHO ?cot llc
Knudrcn Sulldcn Supply €o.
loh
lrlllyAtklnron &Co.
ldaho Follr
Rcil ly Arkinron &Co.
nuNorS
Chlcogo
Roddi3 Compony
Paorla Word Plywood €o.
INDIANA
lort Woyna
Fiddcr-ltoorc & Co.
Honnond
Fiddcr.Moorc & Cb.
Indloncpollr Goldrmlth Equlpmcnt Co.
towa
Crdor lopldr
loftut Dirtribotorr
KANSAS Kanr.3 Clty
Roddir Lumbcr & V.nar Co.
KENruCKY loulrvlllc
Roddir Poncl & Door Co.
flA33ACHU3E t3
Combildgr
loddir Plywood & Door Co.
NICHIOAN D.treat
lildwcrt
Plywood Corp.
Plywood D.troit Co.
Plywood
SHIPS coril?AcT ourcKrY ASSEMBLED
3Elr-SERVICE SEILING
DISPTAY
TAPS NEW ilATKET
5 SlmPtE PARTS
Roddir Lumb.r lo.h.rt t ?lclcr lumbcr Co. WAtHlllGlON & Venccr Co. Dovir Plyrood Corp. Plywood Portlatrd Abcrdcm Grond lcplds gr. Alb.nt il.#hii*..* tMlj]lll"t" runbqsuppri''rrc'
P. O. Box 68, DePr. C3 iorert Grove, Orogon Grond Ropidr Co. OHIO
TINNESOIA tlnncopollr Northcrn Plywood & Door €o.
ttStouRl St lalr
Clnclnncrl Roddit Poncl & Door Co.
Phllodclphlc Olymplo
iiii,:it5.l'i*.
IEIA'
Dcllor loddir lumber
Thc Honir compony seofrlc Sovogc lumbrr & Mfe. Co.
EilJ"rl"il"prv'ooa -a Vcior co' llfnlo"l! ,".r., Compony - Hourlon o.iij'ifrili.a co,p. iiy*o'J-xo,,ron,_|jt:' t"
Cbvdcnd
RoddirCompony Colunbur noddit Lumb€l
NoRrH GAroltpl oo"ii ny'ooa c-0. --1 Y111',^c".
locomc llywood Toconc
Dcytd :.l-l[Ionr.c
WEST Yllg
Ghorlc|tc loddi: Ponol rlywoq & Door Co. !ol{9 -#il'"ib ii"iiirv,ooa co'e. l:::'d r'xot' lnc' Prvwood co'
3m Antcnlo w:9?YtlotNtA Huntlngtm
Plyiood Daylon Co. Roddit lumb'r talrJa A Vcnal Lo. - Brutt Door &
orraHot/l
wttcoN$N tllwokrc loddtt Plyv@d CotP.
orEool'l
llCW YORI( l{rw York noddb Plyvood tc.tbnd t Door Co., Inc. Hcwloy 9llbeil
Roddls co., rnc. orbhom arr rl*:..,c,ljl iiii-.'# 5'r il.,' ".. rn:l:-L !:lJ d.o Scpply Co. Utoh Lumbcr 6. Dovidron Plywood t Lumbrr
lrAwall Horclclu Clty ltlll Co.. ttd.
Things and conditions are largely the reflection of our mental viewpoint. An old story illustrates the point.
A man who had just moved into a small Pennsylvania town, fell into conversation with an old Quaker who was accustomed to sitting on a bench in a quiet square in the center of the village.
"What kind of people live here ?" asked the newcomer.
"What manner of people did thee live amongst before?" asked the Quaker.
"Oh, they were mean, narrow, suspicious, and very unfair," ansurered the man.
"Then," said the Quaker, "I am sorry but thee will find
Hemmings Lumber Company, 1001 No. Vermont Ave., Los Angeles has new telephone numbers. The new numbers are NOrmandy l-2113 and NOrmandy l-2144.
the same kind of people here."
Not l'ong after, the old Quaker lvas accosted by another man who had come to live in the town.
"What sort of people are they here?" asked the stranger.
"What manner of people didst thee live amongst before?" replied the Quaker.
A warm smile spread over the newcomer's face.
"Friend," he answered, "they were always friendly, kind, and lovable, and I hatod to leave them."
The old Quaker beamed.
"Welcome, strangerr" he said, "be of good cheer, for thee will find the same fine people here."'
Leo Hubbard, llayward Lumber & Investment Co., Los Angeles, and Mrs. Hubbard, rvill leave July 18 on three weeks' vacation. They will visit Yellowstone and Bryce National Parks, and Lake Louise and Banff in Alberta, Canada.
"We distributors appreciate the help and cooperatiorr of the Douglas Fir Plywood Association and want to thank our friend Dr. Schrader for the work his association has done.
'
I. ShippEmory E. Moore of Fiddes-Moore & Company, Chicago, was elected president bf the National Plywood Distributors Association, at the organization's 10th Annual ConvenLion, held at the St. Francis Hotel, San Francisco, June 22, 23, and 24.
Robert C. Whitmeyer, of J. R. Quigley, Gloucester City, NJ., was elected vice-president, and B. E. Babbitt was reelected managing director.
The directors are Kenneth J. Shipp, Edward F. Craw-ford, Don L. Davis, Jr., Leonard E. Hall, Ray H. Hill, William H. Hunt, Louis G. Riecke, Ronald W. Winde. and Robert C. Whitmeyer.
The registration, including the ladies, numbered close to 300, and the consensus was that it was a good convention. There was a large group of Douglas fir plywood mantrfacturers from California, Washington, and Oregon, in attendance. Keen interest was shown by all in the Sales Management Clinic on Monday, and the Salesmanship Clinic on Tuesday, and it is likely that even more time wil lbe devoted to such clinics at future annual meetings.
Registration started on Sunday morning, the 22nd and, continued on Monday. President Kenneth J. Shipp held a reception in the Colonial Room on Sunday evening.
President Shipp called the convention to order at 10 A.M. on Monday. His opening remarks were as follows:
"It is a real privilege to welcome you to our 10th annual convention and to our City of San Francisco.
"We, of the N.P.D.A. are more than glad to have so lnany of our manufacturing friends here at this meeting. It has been our wish and earnest desire to have closer cooperation between the distributor and manufacturer. Our problems are your problems and your problems are ours. It is necessary that we distributors and you manufacturers rvork hand in hand if _we are going to have sound and economical distribution of plywood. We are your sales staff. Sales and salesmanship are going to be the top problems of the distributor for the next two to three years. Production has been well taken care of.
"We have in store for you two full days of discussions and sales talks packed with ideas to help us do a better selling job. It is a program in which many members of out industry can take part. Again, may I welcome you to this convention. I know that you will be inspired with the meaning of salesmanship that is so vitally needed in our industry today."
Harold E. Holman, deputy director, Lumber & Wood Products Division, NPA, Washington, D.C., addressed the convention on "Creative Merchandising."
"The Door is Open" was the title of the talk given by Dr. O. Harry Schraeder, Jr., managing director, Douglas Fir Plywood Association, Tacoma, Wash., in which he sard the Douglas fir plywood industry has now 85 producing units, with seven or eight more to be completed this year, giving a total capacity of 3 billion feet. The return of a compeiitive market should be regarded not as a tragedy, but as an inspiration. The manufacturers, he said, must improve their product, give improved sevice, tailor the product to consumer demand, and must sponsor a more aggressive merchandising campaign in order to do their part in marketing the increased production. (A full report of this talk wiil appear in an early issue).
The Sales Management Clinic occupied the whole afternoon. Jack Parshall, editor, Building Supply News, Chicago, acted as moderator, in place of Arthur E. Hood, who was unable to be present.
The Clinic produced some fine talks, which were as follows : "Sales Policies for Production and Distribution," by Verne Breitenbucher, vice president in charge of sales, M & M Woodworking Co., Portland.
"Guide Posts of Good Sales Management," by M. L. McCreery, vice-president and general manag'er, Michigan Wholesalers, Inc.
"Handling Outside Salesmen," by Wm. H. Buckles, director of merchandising, The Davis Plywood Corporation.
The annual banquet of the Association was held at 7:AO P.M. in the Colonial Ballroom. This was followed by dancing, entertainment, and fun, to quote the program.
Tuesday
President Kenneth J. Shipp presided. He introduced Managing Director B. E. Babbitt of the NPDA, who was moderator of the Salesmanship Clinic. Mr. Babbitt gave it as his opinion that construction cannot use all the plyrvood now being produced, and that industrial use will have to take up the slack.
F. E. Nicholson, sales manager, California Builders Supply, Inc., Oakland, spoke on "Selling Dealers." His talk is reproduced in full elsewhere in this issue
(Continued on Page 24)
(Continued from Page 22)
Don L. Davis, the second speaker on the Clinic, gave an excellent contribution on "Selling Industrials." In all metropolitan areas, he said, the industrial market for plyrvood will exceed the volume sold to dealers.
Harold E. Holman of the NPA gave some fine advice on "Selling Government."
The last speaker on the Clinic rvas Charles C. Thompson, executive vice president, J. J. Fitzpatrick Lumber Co., who spoke on selling contractors.
The ladies were present at the luncheon which .ivas well attended. Kenneth Smith, treasurer and assistant to the president, The Pacific Lumber Company, San Francisco, was the luncheon speaker. His subject, "Selling Our lconomic System," appealed to the big audience, and Mr. Smith was given a big hand at the conclusion of his speech.
The ladies' program was .ivell rvorked out and they had an interesting time.
Registration from California, Oregon and Washington included the following:
Don Adams, Zeesman Plyrvood Corp., Fresno, Calif.
J. R. Adams Puget Sound Plyr,vood, Inc., Tacoma
Henry Anderson, Tr,vin Harbors Lumber Co., Portland
R. W. Anderson, Olympia, Wash.
Marvin O. Bacon, Santa Rosa Plywood Co., Santa Ros.r
Coles G. Barber, Kallin Co., Los Angeles
James L. Barron, Sand Door & Plywood Co., Los Anqeles
Jack Baser, Zeesman Plywood Corp., Los Angeles
Joel N. Baum, Coast Plyrvood l\fanufacturing Co., Palo .\lto
Jackson Beaman, So. Oregon Pl1'u'oods, Inc., Grants Pass, Oregon
John A. Beckstrom, Northrvest Door & Plyrvood Salcs, Tacoma
S. Z. Bieberstein, Arcata Plyn'ood Corp., Arcata, Calif.
W. W. Blattner, California Builders Supply, Sacramento
Earl N. Bliele, Roselturg I-umber Co., Roseburg, Oregon
A. W. Braun, \Voodlarvn Plyr,vood Co., Olympia
R. L. Brableton, North-Robbins Plylvood. Inc., Seattle
Norman T. Bushberg, Albrite Mfg. Co., Oakland
Pat Cardin, California Builders Supply, Oakland
Raleigh Chinn, Raleigh Chinn Company, Seattle
Victor H. Covington, llarbor Sales Co., Portiand
Verne Breitenbucher, Nf & M Wood Working Co., Portlan<l
K. nI. Bishop, Roberts Co., Los Angeles
W. T. Black, The California Lumber Merchant. Sar-r Francisco
George A. Craig, The Timberman, Sacramento
Earl M. Culbertson, Roseburg Lumber Co., Roseburg
R. W. Dalton, West Coast Ply.ivood Co., San Marino
Perry Dame, Vancouver Plylvood Co., Vancouver, \\tash.
Clarence E. Dame, Strable Hardwood Co., Oakland
Jack Davidson, Davidson Plyrvood & Lumber Co., Los Angeles
Norman Davidson, Davidson Plyrvood & Lumber Co., l-os Angeles
Elton Disher, Linn Plywood Corp.. Albany, Oregon
Chas. Duecy, Menasha Plywood Corp., North Bend., Oregon
E. D. Egge, West Coast Plywood Co., Aberdeen, Wasir.
James C. Elliott, F. P. Baugh, Inc., Los Angeles
D. C. Esslev, Vancouver Plywood Co., Los Angeles
Atle Evje, Menasha Plywood Corp., North Bend
R. G. Extra, Evans Products Co., Coos Bay
Henry F. Fletcher, Walton Plywood Co., Everett
Otis H. Fine, Allied Veneer & Lumber Co., Los Angeles
John L. Ford, Tarter, Webster & Johnson, Inc., Stockton
J. P. Foss, Stevenson Plywood Co., Stevenson, Wash.
H. B. Garrison, Evans Products Co., Coos Bay
W. L. Griebler, Douglas Fir Plywood Association, So. San Francisco
W. G. Grieve, Building Material Distributo:s, fnc., Stockton
E. W. (Gene) Hall, Raleigh Chinn Co., Seattle
Leonard E. Hall, Lumber Products Co.. Portland
George E. Hanneford, Lacey Plywood Company, Lacey, Wash.
Lloyd Harris, Vancouver Plywood Co., Oakland
Guy Hartle, Coquille Plyrvood, Inc., Coquille
Ray H. Hill, Ray H. Hill Lumber Co., Los Angeles
Chas. M. Hinds, Building Material Distributors, Inc., Stoctkton
N. H. Jacobson, So. pregon Plywoods, Inc., Grants Pass
Harold N. Johns, Simpson Logging Co., Shelton, Wash.
Fred. L. Johnson, Columbia Veneer Co., Seattle
F. A. Johnson, Multnomah Plyrvood Co., Tacoma
Nelson E. Jones. Jones Hardrvood & Plyrvood Co., Los Angeles
Ivor Kallin, Kallin Plyrvood Co., No. Hollywood
Robt. N. Kelly, M & M Wood Working Co., Portland
Lee Kirk, E. L. Kirk Plyl'ood and Lumber, Olympia
Benj. Levinson, Benj. Levinson & Company, Seattle
John Longfellou', Rep. Robert J. Willis, E,ugene
.\. E. Lundgren, Lundgren Dealers Suppli', Tacoma
Axel Lund, W. Coast Veneer Co., Crescent City
Italph Mannion, Davidson Plyu'ood & Lumber Co., San Francisco
Ii. W. \[611', Aberdeen I'lyu.ood Co., Aberdeen
Fred N{cCaslin, Roddis Ply'ivood & Lumber Co., Portland
H. W. McClary, Anacortes Veneer Inc., Anacortes, Wash.
\\rinston NlcCallum, Douglas Fir Plyrvood Associatiori, Tacoma
Frank J. N{cHugh, Jr., Building Supply Neu.s. Portlanrl
James W. McKay, Plyrvood, Inc., Tacoma
Bruce Mclean, General Hardwood Co., Tacoma
Robert B. Miller, Davis Plyrvoocl Corp., Olympia
E. W. Moore, Fiddes-Moore & Co., Portland
F. E. Nicholson, California l3uilders .Supply, Inc., Oakland
C. E. Noble, Astoria Plyrvood Corp., Astoria, Oregon
Hollis J. Nunneley, Inclustrial Plyr,vood Corp., San Francisco
V. Nyman, Aberdeen Plynood Co., Aberdeen
\\rayne A. Nyman, Fiddes Moore & Co., Portland
\Vm. K. Odenthal, Santa Rosa Ply.ivood, Inc., Santa Rosa
V. Oliver, Jr., Georgia-Pacific Plywood Co., Los Angeles
S. Logan Orvens, Jr., X{ & 1\{ Wood Working Co., San Francisco
Chet Patton, Oregon-Washington Plyrvood Co., Garibaldi, Oregon
John H. Penberthy, Northr,r'est Door & Plywood Sales, Inc., Tacoma.
N. S. Perkins, Douglas Fir Plywood Association, Tacorla
(Continued on Page 26)
thal's us. 35 yeors of it! We're old in experience, but our ideqs ore young ond up-to-the-minute. Our products hove hqd our cuslomers' confidence for o long time, ond we know there's no subsiilute for quolity. Whether it's hordwood or softwood Plywood, Mosonite Brqnd Products or Formico, you con be sure it's the best. And we know thot the newest oddition to our line of building products will hove your vote too. lt's o good-looking plostic lominote, listed os "Lomidoll" on our bollot.
(Continued from Page 24)
A. E. Post, Buffelen Mfg., San Francisco
F. M. Radditz, Jr., Wanke Panel Co., Portland
W. J. Ritchie, Evans Products Co., Coos Bay
R. B. Robbins, North Robbins Plywood Inc., Seattle
Louis W. Robeson Co., Los Angeles
A. Rochlin, Arcata Plywood Co., Arcata
Harold E. Sand, Chas. E. Sand Plywood Co., Portlanci
Robert C. Sand, Sand Door & Plywood Co., Los Angeles
O. Harry Schrader, Jr., Douglas Fir Plywood Associaticn, Tacoma
Stan E. Sherwood, Coquille Plywood Co., Coquille
Kenneth J. Shipp, California Builders Supply, Inc., Oakland
Alan A. Shively, E. J. Stanton & Son, Los Angeles
D. N. Slenning, Oregon-Washington Plywood Co., Portland
Fred B. Smales, U.S. Plywood Corp., Los Angeles
Joe H. Smith, Puget Sound Plywowod, fnc., Tacoma
Lester J. Steers, Chas. E. Sand Plywood Co., Portland
Larry,H. Onge, Multnomah Plyr,vood Corp., Portland
Charles E. Strait, International Veneer & Plywood Corp., Los Angeles
H. E. Tensler, Northwest Door & Plywood Sales, Inc., Tacoma
Erline P. Thompson, North Robbins Plywood Co., Seattle
Frank D. Tyrell, Elliott Bay Mill Co., Seattle
Modern construction requires an exterior sheathing material that not only retards the infiltration of wind, dust, and moisture, but also seals the home against heat, cold, and noise. Fir-Tex asphalt impregnated sheathing meets all these requirements and also provides walls of greater bracing strength than ordinary sheathing. For better homes for your customers, stock Fir-Tex she4thing. Two typeslarge sheets 4' wide up to 12' long and horizontal type 2'x 8'.
All Fir-Tex Insuloting Boord prod1vcts or" f ermit{prool DANT & R,USSEII, INC., PORTLAND, OREGON Exclusive Soles Dlctributors
Wm. C. Ulett, Sierra Plywood Distributors, San Francisco
E. W. Van Buskirk, Coast Plywood Mfg. Co., Palo Altc
Peter J. Van Oosting, Wholesale Plywood & Lumber, Glendale
S. W. White, Georgia-Pacific Plywood Co., Olympia
Joseph Weston, Douglas Fir Plywood Association, Tacoma
Lynn E. Wiggins, Padua Plywood, Inc., Los Angeles
A. D. Williamson, California Builders Supply Inc., Sacramento
Martel Wilson, Building Material Distributors, Inc., Stockton
De'ivey Yates, Elliott Bay Mill Co., Seattle
Calvin D. Wood, The Timberman, San Francisco
W. Zeesman, Zeesman Plywood Corp., Los Angeles Distribution Seminar
A Distribution Seminar was held at tl-re Royal Ha',vaiian Hotel, Honolulu, Friday, June 27, to Tuesday, July 1, inclusive. A total of seventeen members made the trip to Honolulu by air. The subjects discussed at the Seminar, 'rvhich was in charge of Mr. Babbitt, rvere the follo.n'ing: Ply'ivood Distribution Policy and Sales Volume (Jme 27); Future Distribution Patterns (June 28) ; Selection and Compensation of Salesmen (June 30) ; and Sales Training (July 1).
A recent "count of noses" disclosed that 35 per cent of Nfasonite Corporation's salesmen have been 'il.ith the crrmpany for l0 or more years. California has tu'o veteran Masonite salesmen, both of Los Angeles-C. G. Kirkland, rvith 2l years' service, and A. C. Mauldin, tvrth 22 years. In addition, the manager of the western division, rvhich has .ieadquarters in San Francisco, is George M. Syversen, rvho joined the company 18% years ago. His assistant, Harry D. Ashlev, has been lvith Masonite more than 19 years.
NOYO, "Chief of the Redwoods," is the spirit of helpful service thot hqs chorocterized the Union Lumber orgonizoiion for over holf o Century. Put NOYO to work for you on your next orderfor Redwood.
INIERIOR: Trirn ond Poneling, Moulding, Ceiling
COMMON GRADES: Boords, Dimension,Timber
SHOP LUMBER: All thicknesses
EXTERIOR: Sidings, Finish, Gullers, Log Cobin Siding, Moulding, Shingles, Pickets
INDUSTRIAI USES: For lonks, pipe, cooling lowers, greenhouses
utrite or pbone nearest ffice
io specified length
' Dependqble Grcrdes
' Precision-Trimmed
' Anti-stqin Treclted
' Ecrsed Edges Roil or
or Surlaced Lumber.
As time goes by, more qnd more controclors ond builders ore using f,glv/qed-so deolers get into lhe swing of things by stocking ond'selling lhe weother tested Redwood color preservotive "UQUID REDWOOD."
STOP DOWN GRADING by reducinrg end splitting of lumber in slocks use "Lumber Seol." Eosy to opply by sproying ond it costs only obout 30f per MBF.
Ihe heovy duty wood preservolive used by conlroclors ond induslry becouse il is eosier ond sofer lo use. Applied by sproy, brush or dip.
Write us for informotion.
DISTRIBUTED BY
Arirono 9crh Door t Glqsr 4o.
Phocnix - Tucron
Booker-Wolker 5upply Co.
El Poto
Buildlng iloterlol Dirtrlbufor
Frcrno-So<romonlo.Son Jora-Sto(kton
l. H. Butcher Co.
Son Frqncirco
Dlqnond "W" 3upply Co.
Ior Angal.s
Tacoma lnmber $ales, Inc.
714 W. Olympic Blvd.
LOS ANGEI.ES 15, CALIF.
Telephone PBospect ll08
Branch Ollice:
1030 G Street, Arccrtcr, Calil., Phone 705
fIR and REDWOOD NEPNESENNNG
St. Paul 6 Tcrcomq Lumber Co.
Tcrcomcr, Wdsh.
Deficrnce Mill Co.
Tccomcr, WaBh.
Dickmcur Lumber Compcny
Tccomq, Wcsh.
Kcrlen-Dcrvis Compcnry
Tccomcr, Wash.
Tcrcomcr Hcrbor Lumber & Timber Co.
TqcomcL Wcph.
G. L Speier Co.
Arcqt<r, Calil.
Hollock & Howqrd Lumber Co.
Dcnver
Lumber Producfr
Porflqnd. Euscno
lundgren Declerr Supply
Tocomo
li.
J. Noble Co.
Sqn Frqncirco
lnlond Lunber Compony, Inc.
Bloonington - Turlin
Also
Northern Ccrlifornicr
crnd Southern Oregon
FIR cnrd REDWOOD MIIJS
The Los Angeles Hoo-Hoo Club held a golf tournament and dinner meeting at the Lakervood Country Club, North Long Beach, on June 20.
Winners in the golf tournament were: Low gross, Davidson Plywood & Lumber Co. trophy, Homer Warde; first flight, first prize, George Ream trophy, Dave Beauchainesecond prize, Calilornia Lumber Merchant trophy, Rex Wall; second flight, first prize, Weyerhaeuser Sales Co. trophy, Brace Gurnee-second prize, E. J. Stanton & Son trophy, Dick La Franchi; third flight, first prize, Atlas Lumber Co. trophy, Fred J. Broderick; guest prize, Bud Gerich; Dubs prize, Paul Robbins, and Hoo-Hoo junior prize, M. H. Kroll.
Bohnhofi Lumber Co. Inc., Boand-Daly Lumber Co., Hobbs \Vall Lumber Co. and Western Hardwood Lumber Co. donated the dubs prize. Hobbs Wall Lumber Co. also tionated the Hoo-Hoo junior prize. C. C. Bohnhoff has agreed to donate a prize for the second winner in the third fligirt at the next tournament.
President J. W. Fitzpatrick presided at the after dinner ceremonies, and John Lipani presented the prizes to the rvinning golfers.
Dee Essley left San Francisco by air June 25 for lfonolulu u'here he attended the Distribution Seminar of the National Plywood Distributors Association at the Royal Hawaiian Hotel. He rvas accompanied by Mrs. Essley, and by N{r. and N{rs. Herbert Heying. Mr. Heying is a plyrvood distributor in Kansas City.
Normen Cords of the Cords Lumber Company, Inc., San Francisco, announces the return to their employ of Thomas (Tommy) Jacobsen, and the reassignment of salesmen's terri tories.
Tommy has been in the U.S. Marine Corps for tl-re past year and a half. He lvas released June 5, rvith the rank of Captain. He will cover the Sacrarnento Valley territory, North Bay Counties, Oakland, ancl vicinitl..
Roger Butler, n'l-ro has been covering both the Sacramento and San Joacluin Valleys, .lvill continue to represent the Cords l-umber Company in San Joaquin Valley, and will cover the territory from Paso ltobles to Santa Barbara. Nlr. Butler maintains his headquarters in Fresno.
William (Bill) XIcCubbin rvill continue to cor-er San Francisco, and the Peninsula and Cciast Counties south to King City.
gives consumer information; coverage estimates, recommendations concerning surface decoration and waterproofing,
Cords Lumber Company, u'hich represents the Nledford Corporation, H. W.Aldrich Lumber Co., and many of the larger Oregon and Northern California mills, u'ill nor,v have a completer sales represcntation service to handle all their customers' requirements.
Lumber
\\:eldon (Smitty) Smith, rvho has been u.ith Atkinson-Stutz Company as salesman for the past five years, ancl rvas forrnerly u'ith Cal-Ore Lur.nber Company of Ashland, Oregon, is nou' representing Gosslin-Harding Lumber Co. of S:rn Leandro, Calif. in the San Franciscri Bay area and the Sacramento Vallev.
duction of guests. The treasurer's report was macle by Charles B. White.
The delegates stood for a minute in a silent tribute to the rnemory of Bert Bryan and William Davis, who passed away since the last meeting
Sectional reports on business conditions were giverr by Robert Sullivan, San Diego; Stanton Swafford, Los Angeles; Bob Kahn, San Francisco; Jim Overcast, Oakland; Leonard Hall, Portland; Bruce Mclean, Tacoma; Dallas Donnan, Seattle, and L. B. Culter, Vancouver, B.C.
The following committees were appointed by President MacBeath:
Nominations-Milton Taenzer, F. M. Radditz and Don White.
Resolutions-Frank T. Connollv, Dallas Donnan and Bob Kahn.
Membership--George Byrne, Chandler Hart and JiOvercast.
Publicity-Charles M. Cooper, Don Braley and Ecl Reel. Golf-Bruce Mclean.
Hal Von Breton gave an interesting talk on a survey made on the manufacture and application of character:narked hardwoods especially as related to the rvood paneling field in Southern California.
Front row, L to R: Sterling Stofle, K. E. MccBecih, L B, Culter, F. M' Rcdditz, Chcrles B. White, Fred Smcles.
Second row, L to R: Milton Tqenzer, Frank Rcrwolle, Herbert Colfey, Frqnk J. Connolly, Rclph Mannion.
Third row, L to B: Chcndler Hcrl, Hcrry B. WeisE, Stcnton Swaflord, L. E. Hcll.
Fourth row, L to R: Boderick Stofle, W. F. FchE. E, E, Reel, I. Wm. Bcck, Filth row, L to R: P. R, Kohn, Bruce Mcleqn, E, F. Holligan, C. M. Cooper, Nelson Jones.
Sixth row, L to R: Ed Martin, lcmes Cooper, Don Brcley, Jcmes Overcqst, Dollcg Donnqn, R. I. Sullivcn, W, C. Moore, Roy Stanton, lr. Back row, L to R: Hcl Von Brelon, E. A. Gordon, Don White, R. H. Qucrrg,
1-he 29th annual convention of the Pacific Coast Wholesale Hardwood Distributors Association was held ai Del Monte Lodge, Pebble Beach, Calif., on June 19, 20 and 21, 1952. There was a large attendance and the meeting was an outstanding success. A vote of thanks was extended to President K. E. MacBeath, Vice President L. B. Culter, ;rnd Secretary-Treasurer Charles B. White for the splendid program and the efficient way they handled the arrangements which contributed so much to the success of the conr-ention.
Wednesday Evening, June 18
There was a social gathering for the delegates, their u'ives and guests who arrived on Wednesday in the Indian Itoom of the hotel.
,lhursday Morning
The business session was called to order by President K. E. MacBeath who gave the address of welcome. This rvas follorved by a roll call of the membership and the iltro-
Frank Connolly read a letter sent out by the Federal Trade Commission extending an invitation to all interested i,-arties and representatives of groups and organizations to take part in a public hearing to be held under the Commission's auspices on the proper use of the u'ord "Mahogany" in descriptive designations and wood products. The meeting was scheduled to be held in Washington, D.C. on June 30.
A motion u'as unanimously passed that the new officers of the Association be instructed to assist and cooperate rvith the Philippine Mahogany Association in protecting the name "Philippine Mahogany."
Thursday Afternoon
The first round in the annual golf tournament rvas played over the Pebble Beach course. Others participated in srvimrning at the Beach Club, and a trip to Carmel.
Thursday Evening
6:30 p.m. was the social hour at the Beach Club, the group being entertained by the Del I\fonte Lodge Spanish Trio.
Special entert:rinment features were a Gay 90's Bathing Beauty Review and a Miniature Bull Fight rvhich rvere staged alongside the swimming pool.
Participating in the bathing revierv were Mrs. Chandler Hart, Mrs. L. B.. Culter, Mrs. .Stanton Swafford, Mrs. -Bruce Mclean and Messrs. A. E. Gordon, R. H. Quarg, Fred Smales and Bruce Mclean.
.In the miniature bull fight, Mrs. Charles M. Cooper was
the Spanish senorita, Hal Von Breton, the dashing matador, and Stan Srvafford portrayed the bull.
Both acts went over big and drew a big round of applause. I\{rs. K. l'1. N{acBeath was impresario.
I)inner rvas served at the Beach Club at 7:30 p.m., and
L. B. Culter was toastmaster at the after dinner ceremonies.
Friday Morning
President MacBeath presided over the Friday morning business session.
(Continued on Page 36)
li wos lUliBER not GOID thqr lured the ftrsl selllers to Ooklond, Colifornio.
According to Dr. W. P. Gibbons who in | 855 recorded these focts, high in the Ooklsnd Hills there wqs ql one lime, o giont forest of "Sqn Anlonio Redwoods" qnd from lhe seq of stumps remoining,one hod q diomeler of 32 feet. Three others hod grown together giving q diqmeler of 57 feet.
FIRST fo recognize the volue of these Redwoods were the Pqdres of the Cqliforniq Missions qnd limbers for Mission Son Jose, probobly constituted the very ffrst logging operolions.
The FIRST slreels of Ooklqnd were mode from these Coliforniq Redwoods ond by 186O, the towering foresl of gionls wos reduced lo o seo of slumps. Five yeors loler, Hobbs Woll slqrled lheir sow mill in Del Norle County qnd qre now lhe oldest distribulors of Colifornio Redwood.
Wholesale Disilibutots ol Colilornio Redwood Lsmber Since f 8ai5
405 Montgomery Street Son Frqncisco 4 GArfield l-7752
Douglos Fir - Redwood - Western Red
Cedor - Pine - Poil Orford Gedqr Shingles
By sfilp-RAtt-BARGE TRUCK AND TRAITERRepresenting
Goos Bcy lumber Go., Goos Boy
Inmon-Poulsen Lumber Go., Portlond
Coost Pocific Lumber Co., Eureko
Honley Lumber Go., Eureko
High Sierro Pine Mills, Oroville ond other
Northern Colifornio ond Oregon Mills
OFFICES
1455 Custer Ave.
SAN FRANCISCO 24
Mission 8-4332
812 Eqst 59th Sl.
LO9 ANGEI.ES 1
Adoms 810t
WAREHOUSE STOCKS OF PTYWOOD AND DOORS
SAN FRANCISCO 24
1455 Cusler Ave.
Mission 8-4332
OAKTAND 3
9029 Sqn leqndro St.
Lockhoven 9-7914
WAREHOUSE STOCKS OF LU'NBER, PLYWOOD AND DOORS
7OO Eqst 59th Sr.
tos ANGETES I
Adoms 81Ol
l57l So. 28th St.
SAN DIEGO 13
Franklln 7425
(Continued from Page 33)
The first order of business was the report of the various committees.
W. F. Fahs reported for the membership committee. The Servente Hardwood Lumber Co., San Francisco. \\'as unanimously approved for membership in the Association.
Dallas Donnan reported the follorving resolutions u'hich \4rere approved lnanimously :
Resolved: That the Secretary send telegrams to all charter members of the Association not present at the meeting expressing the best wishes of the organization.
Resolved: That the Secretary advise the President of the Philippine Mahogany Association that the full support of the Pacific Coast Wholesale Distributors Association can be counted on in support of the defense of the present status of the Federal Trade Commission ruling regarding the use of the word "Mahogany" n'ith the prefix of the word "Philippine." and all members of this Association will use their best efforts to carry out the ruling of the Federal Trade Commission in regard to the conditions set down by the decision handed dorvn on May 2, 1947.
Resolved : That this Association go on record that substantial support be given to the committee in charge of the oak r,vilt problem rvhich at the present time is a serious menace to the oak forests of the l$ississippi Delta region.
Resolved: That the Secretary be instructed to foru'ard letters of condolence to the families of William Davis and Bert Bryan and others who have passed arval' since the last meeting.
Resolved: That a suitable word of expression be spread upon the minutes commending the officers for their untiring efforts in making this year's meeting a success.
Milton Taenzer reported for the Nominations Committee and rccommended the following officers for the coming year rvho u'ere unanimously elected :
President, L. B. Culter, J. Fyfe Smith, Inc., \rancouver, B.C.; Vice President, Fred Smales, U.S. Pl1'rvood Corp., Los Angeles; Secretary-Treasurer, F. M. Iiadditz, \Vanke Panel Co., l)ortland.
Directors: A. A. Frost. Sr.. Frost Hardrvood Lumber Co., San Diego; Ralph Mannion, Davidson Plyn'ood & Lumber Co., San Francisco; Bruce Mcl-ean, General Hardwood Co., Tacoma; Sterling Stofle, \\restern Hardrvood Lumber Co., Los Angeles; E. G. Reel, Reel I-umber Serr.ice, Los Angeles.
The report of the Publicity Committee was made by Charles M. Cooper, and Bruce Mclean reltorted for the Golf Committee.
A motion was proposed and unanimousll' passed that the Association send $1000 to the Oak Wilt Research Committee.
W. F. Fahs made an interesting and informative report on conditions in the hardwood plyr,voocl industry, as did Fred Smales who reported on the softr,r'ood plyn-ood situation.
Frank Connolly gave an interesting talk on the National Security Industrial Association (NSIA), a non-profit, educational and scientific organization, its purpose being to establish close working relationship to the end that the national welfare is protected. Also to provide mutual understlnding between the Department of Defense ancl indus-
tl'ial concerns to the end that such problems can be met through cooperative effort between the Department of Defense and industry.
The NSIA is supported by some 600 American business organizations-small, medium and large-and represents a national cross-section of all fields on industrial endeavor.
Mr. Connolly's firm, Western Hardwood Lumber Co., is a member of NSIA, and he has been designated as head of the Coordinating Committee for the Western industrial region for softwood, hardwood and plyu,'ood programs.
He told of meetings held with the Army Engineers in St. Louis, and horv the lumber industry can fit into the program. He said the NSiA is based on forr,vard thinking in times of peace, and that more members are needed to support the project.
Herbert Coffey, who attended the hardwood grading school at Memphis, Tenn., outlined the course of study and work taken up at the S-month course. The school was held at the yard of Nickey Bros., Inc.
Friday Afternoon
The final round in the annual golf tournament was played at the Pebble Beach course, and a sailing regatta was held in Monterey Bay.
A chartered bus left the hotel at 2:M p.m. for.a trip over the scenic 17-mile drive.
Friday Evening
At 6:30 p.m. there was a social hour in the main lounge of the hotel. Dinner rvas served at 7:ffi p.m. in the main dining room, rvith President MacBeath presiding.
Don White was toastmaster at the after dinner ceremonies, and presented the prizes.
The B. W. "Bobbie" Byrne Memorial Trophy was \\ron by F. B. "Bud" Radditz, who turned in the best lorv net score. The high gross prize, a silver trophy, \vent to Hal Von Breton.
Other prizes were arvarded to Mrs. \\/. F. Fahs, a bottle of champagne incased in a large cake of ice; N{rs. Chandler Hart, a gold compact; I\[rs. R. H. Quarg, silver table lighter ; and Mrs. L. B. Culter, a radiant heating tray.
Jim Ovcrcast, u'ith George Byrne assisting, put on a rnagician's act and performed his favorite necktie trick.
President MacBeath then introduced the nerv officers for the coming year.
A four-piece orchestra furnished music for dancing in 'the Indian Room.
There The clay
Nlr. and
Saturday
\vas no regular program scheduled for Saturday. rvas given over to recreation.
Registration
N{rs. J. \\rm. Back, J. \Vm. Back Lumber Co. Los Angeles
N[r. and Mrs. Don Braley, U.S. Plywood Corp., Los Angeles
N{r. and Mrs. George Byrne, and daughter, Valerie Claire, B. W. Byrne & Sons ..Long Beach
n[rs. B. W. Byrne Los Angeles
Mr. and Mrs. Frank J. Connolly, Western Hardrvood LumberCo... ..LosAngeles
Mr. and Mrs. C. M. Cooper, W. E. Cooper Lumber Co. Los Angeles
Mr. and M:'s. James Cooper, W. E. Cooper Lumber Co. Los Angeles (Continu+d on Page 38)
The Eubonk Swivel-Type Cobinet
Ironing Boord is easy to instoll, in new or old homes, either before or qfter plostering. Once instqlled, it's ottrcrctively recessed into the woli; the boord is out of sight, out of the wcy, except when in use. The cobinet door moy be
instolled for right or left hond opening, os preferred. And there ore no projecting ports--onywhere-'.o teor delicqte fobrics. A metol-crsbestos iron rest is provided on the boord. It's the newthe modern-cobinet ironing boord, designed for your customer.
433 W. Florence AYe., ORegon 8-2255
Inglewood, Cqlifornio
Where cr concrete of high quality is desired in OIIE OR TWO DAYS
THIS PRODUCT
Reduces construction costs by lcrster working schedules crnd quicker re-use oI forms.
Allows mcrrked scrvings to the concrete products mcrnulcrcturer by reducing curing time, curing spqce, crnd inventories. Pqrticulqrly cdvcntcgeous in pouring trcdlic intersections, repcrirs in opercrting lcrctories crnd stores, mcrchinery loundcrtions, tunnel liningrs, AND
AI.T OTHTR COTISTRUCTIOTI ACTIVITY WHERD PORTI.IIID CDMITIT IS USDT) AIIII TIIffi IS OF PANAMOUIIT IMPONTAIICD
(Continued from Page 36)
We cre qs close to you ds your telephone when you need lumber thot is properly mqnuicrctured and top quclity .
We ship Irom-ond representPocific Coost mills thot hove the reputdtion for lollowing through on eoch ond every order. They lill your orders promptly ond keep us crdvised qs to progress, so we in turn ccrn in{orm You when the materiql cqn be expected to orrive. This is just on odded service to help our customers wiih their procurement problems.
Unilorm quclity-plus thot extro service-builds repeot customers lor both of us ond thot is whot we oller ihe Lumber Deolers ol Southern Colilornicr. Why not ccrll us NOW? Let us show you WE CAN give thcrt ADDED SERVICE to heip us both toke core ol the most importqnt people in ony business -OURCUSTOMERS...
The California Lumber Merchant has received the first number (June) of a monthly booklet entitled "Hardwood Horizons," put out by White Brothers, San Francisco and Oakland. ft contains useful information for the dealer, has an attractive green cover, and on page 2 has the introductory notice that "It contains facts, figures, hardwood tips, and special offers, and suggests the dealers keep it on their desks during the month."
Mr. and Mrs. L. B. Culter, J. Fyfe Smith, Inc. Vancouver, B.C.
Mr. and Mrs. Dallas Donnan, Ehrlich-Harrison Co., Seattle
Stanley Eznekier, E. L. Bruce Co. .Oakland
Mr. and Mrs. W. F. Fahs, California Panel & Veneer Co. Los Angeles
Mr. and Mrs. E. A. Gordon, Gordon-MacBeath Hardwood Co. ..
Mr. and Mrs. Chandler Hart, Davidson Plvwood & LumberCo... ....:...LosAngeles
Mr. and Mrs. L. E. Hall, Lumber Products Inc., Portland
Mr. and Mrs. Nelson Jones, Jones Hardwood & Lumber Co. Los Angeles
Mr. and Mrs. P. R. Kahn, Forsyth Hardwood Co. San Francisco
Ralph Mannion, Davidson Plywood & Lumber Co. San Francisco
Mr. and Mrs. K. E. MacBeath, Gordon-MacBeath HardwoodCo... ..Oakland
Bill MacBeath, Gordon-MacBeath Hardwood Co., Oakland Miss Barbara Bigelow .....Burlingame
The booklet has a con- Mr. and Mrs. W. C. Moore, American Hardwood Co. cise description of Balsa
Mr. and Mrs. Bruce Mcl-ean, General Hardwood Co. Tacoma Los Angeles
wood on page 3, a specifi- James Overcast, Strable Hardwood Co. ..Oakland cation of Wybro philip- Mr' and Mrs' R' H. Quarg, Forsyth Hardwood Co' San Francisco pine Mahogany Exterior Mr. and Mrs. F. M. Radditz, wanke panel co., portland. Siding on page 2, and a Mr. and l
with thc SPIINE-IOK SYSIEIS Corh in on the growing morkcl for round <onditlonhgl Here'r q befiGr ocou:ticol lilc' developed for rinpllf,ed appli(ctlon. Get thc whole rfory of NOl5ElltASTEl with the Spline-l,ok Syrlem, lhe qcourli.sl tile whl(h ourEts, tNSutAtES, DEcoRAtES,
Serene, I fold my hands and wait, Nor care for wind, nor tide, nor sea; I rave no more 'gainst Time or FateFor lo ! my own shall come to me.
I stay my haste, I make delays, For what avails this eager pace? I stand amid the eternal ways, And what is mine shall know my face.
Asleep, awake, by night or day, The friends I seek are seeking me; No wind can drive my bark astray, Nor change the tide of destiny.
What matter if I stand alone?
I wait with joy the coming years; My heart shall reap where it hath sown, And garner up its fruit or tears.
The waters know their own and draw The brook that springs in yonder heights; So fows the good with equal law, Unto the soul of pure delights.
The stars come nightly to the sky, The tidal wave unto the sea; Nor time, nor space, nor deep, nor high, Can keep my own away from me.
-John Burroughs.A little child, when asked his idea of work, said, "Anyt-hing I have to do is work, and anything I WANT to do is play"-which answer showed that the child recognized his relation to that form of activity known as "work"; also it demonstrated that work had been presented to his mind a.s drudgery.
Drudgery is work which we make difficult; which is done because we must do it, and which we regard with aversion; it is the hard, sordid form of work, seemingly without hope, and apart from any of the joy of accomplishment.
Work'should be a joy; it should be the motive of our lives; and it would be if we regarded it in the light of its being a labor of love; but we have come to think of what we, call labor with almost a sense of pain. Most of us resolve our work into labor and, while it results in accomplishment, it becomes unpleasant and strenuous in the method of its execution.
The secret of the true love of work is the hope of success in that work; not for the money reward, for the time spent, or for the skill exercised, but for the successful result in the accomplishment of the work itself-Sidney A. Wetmer.
My piano is to me what his boat is to the seaman, what his horse is to the Arab: nay, more, it has been till now my eye, my speech, my life. Its strings have vibrated under my passions, and its yielding keys have obeyed my every caprice. Perhaps the secret tie which holds me so close to it is a delusion; but I hold the piano very high.
In my view it takes the first place in the hierarchy of instruments; it is the oftenest used and the widest spread. In the circumstances of its seven octaves it embraces the whole circumference of an orchestra; and a man's ten fingers are enough to render the harmonies which, in an orchestra, are only brought out by the combination of hundreds of musicians.
We can give broken chords like the harp, long sustained notes like the wind, staccati and a thousand passages which before it seemed only possible to produce on this or that instrument. The piano has on one side the capacity of assimilation; the capacity of taking into itself the life of all instruments; on the other it has its own life, its own growth, its own individual development.
He was before a local court charged with a petty offense, when the judge asked if he had a character witness he could call. He said he thought the sheriff would make a good witness for him. The sheriff rose and promptly decl?red he had never seen the man before.
. "See?" said the defendant. "I've been ten years in this county and the sheriff never saw me before."
"If you want to raise a crop for one year, plant corn. If you want to raise a crop for decades, plant trees. ff you want to raise a crop for centuries, raise men. If you want to raise a crop for eternities, raise democracies." (Remark made by Carl A. Schenck, famous international forester.)
A visitor to an insane asylum asked an inmate what his name was.
"George Washington," said the inmate.
The visitor said: "But the last tiine I was here vou told me your name was Abe Lincoln."
The inmate said: "That was by my first wife."
It isn't the thing that we get, my friend, And it isn't how much we know;
It's the will to serve, it's the hand we lend, It's the light that our lanterns throw.
Wholesde Lunber and its Products
Douglcrs Fir
Ponderosa & Sugcrr Pine
Redwood
PORTLAND OFTICE
I. L. Hollcnd
U. S. Nctl. Bcrnk Bldg,
ATKITISOTI.STUTZ
GOMPAIIY
ll2 Mcnket St., Scrn Francisco, ll
Phone GArlield l-1809Teletype SF:130
luory Pine Gompany of Galifornia
Mill qr Dinubo, Colif.
PONDEROSA PINE
SUGAR PINE
WHITE FIR,
CARIOAD OR PARTIAT SHIPN,TENTS
Southen Galifornia Branch
Snles Office ond Yord
815 South lvy Avenue Monrovio, Cqlif.
Phone ELiofi 8-l l5l
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are Life, Liberty, and the Pursuit of Happiness."
The Los Angeles Times leading editorial of July 4th, uses the above for its text, and preaches a thought-provoking sermon of Americanism and patriotism.
When the above paragraph was written into the Declaration of Independence, democracy so-cal1.ed, was not new.
It had been discovered and discarded long before, and countless republics had been born and died beJore our government was born.
It was the statement of the Declaration that the Creator endows all his creatures with certain rights, noted above, not to be taken from them by any power less less than Deity, that was and is entirely new in our basic Declaration. "Life, Liberty, and the Pursuit of Happiness," was thus declared for the first time in human history to belong to all men by direct gift of the Creator.
Members of the Southern California Lumber Seasoiring Association and guests met on June 7 at the plant of Seasonite Ltd., Downey, to inspect their new dry kiln. The Seasonite method of drying lumber is done by a chemical process. Alfred Lima is the inventor. The kiln is on the property of the S & S Lumber Co.
The kiln has a capacity of 10 to 15 M board feet of lurnber depending on the thickness of the lumber. Mr. Lima srates that the time of each drying operation is 8 hours, and three charges of lumber can be dried in a 24-hour day.
The Seasoning Association held a short business session when Mr. Lima talked to the group and answered a number of questions on the drying of lumber by the chemical process.
Seasonite Ltd. and Dri-Rite Kiln Corp. were hosts to the gathering for refreshments.
The following attended:
Geo. B. Beckman, Precision Kiln Drying Co., Los Angeles.
Paul Penberthy, Jr., Penberthy Lumber Co., Los Angeles
Harvey. H. Smith, California Forest Experiment Station, Berkeley
Fred A. Schiel, Dri-Rite Kiln Corp., Downey
Herb Geisenheyner, Coast Kiln Co., Vernon
Cort Mason, Precision Kiln Drying Co., Los Angeles
Kile Weeks, Precision Kiln Drying Co., Long Beach
Harry Robinson, Patten-Blinn Lumber Co., Los Angeles
Earl Simon, llammond Lumber Co., Los Angeles
Armand Scheiffele, Western Hardwood Lumber Co., Los Angeles
John A. Kurzhals, Sun Lumber Co., Van Nuys
Robert Inglis, Associated Molding Co., Los Angeles
Bill Meyer, Associated Molding Co., Los Angeles
Bud Roberts, Associated Molding Co., Los Angeles
M. McClean, Seasonite Ltd., Downey
(Continued on Page 64)
These were assumptions made by Jefferson and his companions, and no effort was made by them to justify them. Most of the people of the world do not even yet admit their truth. But they are the basis of our American birthright, and without them there would be no America.
Says the Times: "When these truths cease to be selfevident, freedom will be lost, though its outward relics may linger like the crumbling aqueducts and amphitheatres of imperial Rome For unless the rights of free men are generally conceded to be the endowment of a power superior to any human agency, they are by no means unalienablethey are not even rights Let saint and skeptic argue as they will; for 176 years none has suggested a firmer foundation for the government of free men than the "selfevident" truths embodied in the Declaration of Independence. Indeed, there is no other guarantee of human freedom than this dynamic faith. It is the eternal glory of Americans to have proclaimed and defended it; it shall be our eternal shame if we forget it after having proved it true."
Aberdeen, Woshington
tlonufocturers ond Distribulors of West Coost Foresl Producls
525 Boord of frode Bldg.
5oil professioncl Bldg.
PORTL/AND + OREGON EUREKA, CALIFORNIA
Phone Afwobr 4142 phone 4142
Colif omio Represenlolives
SAN FRANCISCO tI FrOM BAY AREA
Fronk J. O'Gonnor Bob Mqcf
GArfterd r-s6u Enrerprise rhso tt.
COTOR-BIEND
PUTTY STIK
FINISH FIRST PUTTY IAST E
SEVEN SHADES TO BTEND WITH NATURAT wooD FrNrsHEs.
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sEr.r.s @ 39d PER ST|K
DEALER RECEIVES 40% DISCOUNT
ORDER FROiI:
STRABTI HARDWOOTD COMPIIIY
537 FIRST ST. - OAKLAND 7, CALIFORNIA
TEmplebor 2-5584
SAN JOSE
tOS ANGELES 15
Speciolizing in KIIN DRIED REDWOOD
o Beveled Siding
. Moldings
o Pickets
o V-Rusric Siding
o Chonnel Siding
o Ridge & Volley
o Den Lining
o Dimension
o Finish
o Fence Moteriol
tos ANGEI.ES PIANT & OFFICE
5. W. Cor. Alqmedq Blvd. & Del Amo 5t.
P. O. BOX 150, COMPTON los Angeles Counly, CAIIFORNIA
Tolk siven bv F. E Nicholson, sales mdndger, Calilornia Builders Supply, lnc., Oakland, at the Panel Discussion--Salesmanship Clinic, 1Oth Annuol Convention, National Plywood Distributors Association, Son Francisco, June 24,1959.
Men, I've.just stolen sixty seconds of your time. All the time I was silent before. you here, time was running out, and it's running out for you distributors and it's running out for you manufacturers.
This selling the dealer is a serious subject, and I'm very happy that I have the opportunity to talk on it. I take it very seriously. It's a serious one for everyone in the room. It's a serious subject,'particularly to the distributor, and it's a serious subject to the manufacturer.
This watch that I'm putting back on my wrist doesn't run backwards, and it doesn't stand still. The hand only goes around one way, and that's forward; and that's where the distributor has to go, and that's where the manufacturer has to go. I know to be a popular speaker I'm supposed to stand np here and tell a lot of clever jokes but this selling of the dealer is so serious that I can't get into that vein. There are many facets to selling the dealer. I could stand here and talk on approach, creating the desire, and demonstration, clothes displays, advertising, gimmicks and gadgets; but I think the thing is a fundamental issue. This is the first attenclance I've ever had at the National Plywood Distributors Association Convention, and I've appreciated and enjoyed every minute of it. But sitting through the panel of speakers yesterday, I couldnt help but think that the distributor was some\\rhat groping for an answer to seil this dealer And I couldn't help but think that a number of tnanufacturers here were groping too. But at the same time I sensed the willingness on the part of the manufacturer and the distributor to find a common ground to sell this <iealer and find a resultant sale at the ultimate consumer's end. So I'm going to hit on the fundamental issue of this thing; and that's our American marketing system;and, the Anterican marketing system has proven a success from the tin.re of its inception, and that's rvhat makes our system of distribution in the United States strong', and it starts first rvith the manufacturer, and it channels to a distributor, through the dealer to the ultimate consumer.
Now time's running out, men, for people that won't pursue that policy. Time's running out for the opportunist who looks for those tempting quick sales. The strongest ntanufacturers in the nation today, and tl-re strongest distrib-
utors in the nation today, are those firms that have pursued that sound, intelligent policy. The strongest insurance companies in the nation today are those that market their contracts through the American agency system. Opportunism doesn't sell any more merchandise, and for a dl5lllfufr)r to jump to a contractor, for a manufacturer to jump to a dealer doesn't create any more demand for the product. For a nranufacturer to sell Sears Roebuck or Montgomery Ward or line yards doesn't put any more money in his pocket. He not only bandies the price by doing it that way, he weakens it all the way down the line. And by the same token, when the distributor abridges his Class A heritage and goes out and sells contractors, he isn't stabilizing his own market. There's many a temptation to get that quick nickel, but I'll tell you fellows, time's running out-you'll only wind up with a slow buck.
Now how do r','e immediately sell the dealer? And v;hat tools should we use for ourselves ? To immediately seil the dealer, I'd like to give you a little picture on the blackboard. I'11 draw the form of a triangle. This is the technical knowledge of the product that you have to offer the dealer. This is the side you all should know anyway. I'm going to rn'rite "technical." This other side of the triangle is hard worklots of calls, diligent effort. You all should have that one anyway. I'11 write "hard work." But, the base of this triangle, and where you put the base of the triangle is the one that's going to put money in your pocket and make the resltitant sales to the dcaler, and it consists of the emotional appeal in selling. It consists of helping the dealer sell the mercltandise that you sold him. It consists of teaching the dealer how to remodel. It consists of teaching the dealer how to display. And if you only have this much knowledge of doing that, on selling on the emotional or intelligent side, ycu're only going to u'ind up 'ivith this amount of dollars. But if you teach your dealer everything that you can bring to him from your vast experience of calling on a rnultipiicity of dealers, you can bring the base of that triangle right to ihe very bottom where it supports the whole triad of the complete sale. This is the kind of dollars you're going to have in your pocket, and this is the kind of dollars you're going to bring to your dealer.
Tell your dealer that 5/o of grocery stores in the Urrited States are super markets; yet the super markets did 13/o
of the business. Tell your dealer that the same time is running out for him if he doesn't become a super market. And while I'm on that subject to the distributors, there are a hundred thousand retail outlets going by the board every vear. There's a hundred thousand minus of what there was last year. That's the net change-it's on the minus side. And unless you assist your dealer, a certain portion of those are going to go by the boards in your territory, and your sale-' will be less. So assist your dealer to stay in business. If you find that your dealer has his yard down by the tracks in;here there is no automobile traffic or foot traffic, get him a good real estate agent. Show him how he can move up on the main arterials where he'Il get the traffic and parking s;>ace and make those additional sales that the super markets are taking away from him.
Now what tools should we use for ourselves? Find out how we're selling the dealer and how we should sell the dealer Catalogue your items by line. Divide your terriLory by salesmen, and catalogue your line by salesmen, so yotl know how much dollars and cents your salesman sells in plywood and in doors and in mouldings and in insulation board and in all your other products. Also, catalogue vour
Glenn O. Fogleman, manager, The California Door Co. of Los Angeles, announces the appointment of Earl M. Galbraith as sales manager. Their efficient sales force, all well known to the trade, are the following: R. V. Pye, Art Parkins, Don Cardiff and B. P. "Scof" Scofield. All the salesmen know the line thoroughly and are capable of giving the dealers all information.
Earl Galbraith needs no introduction to the Southern California trade. He has spent all of his business life in sales rvork, including lumber, sash, doors and millwork. His last 30 years have been spent in sales direction in both retail and wholesale fields.
The policy of The California Door Company of Los Angeles is wholesale only. They have been in business in Los Angeles for 65 years.
The company carrles a complete line at the warehouse of sash & doors, including the popular Rezo doors, the original hollolv core slab door. They also carry the nationally known Long-Bell pine door, in 3-panel and 4-panel. Adequate stocks of Douglas fir plywood are carried in all thicknesses.
They also carry a complete stock of nationally advertised Canec Insulation Board products, consisting of building board, tile, plank, and insulating lath.
Mr. Galbraith points out that Canec is one of the two boards made of sugar cane fiber. A new process of manufacture has developed a strong and sturdy board. It is manufactured in the Hawaiian Islands.
A complete stock of Masonite Brand Products in all thicknesses and lengtl-rs is also carried in the warehouse.
The California Door Company of Los Angeles is able to offer a one-stop service for the products mentioned at
customers by line, so then you can intelligently hold a sales meeting after you've got as much as a three month's pattern and show your salesmen where out of a hundred calls he only sold ten of them plywood. You can't tell him that today unless you have those type of records. Someone, I believe it was Mr. Holman, mentioned that we should screen our salesmen. He never said truer words. Everyone of us is prone to take a nice looking man out of the \^/arehouse and put him on the road, and take the pricing clerk and start him out. And the next morning that pricing clerk is met on the street and he says, "What do you do ?" And he says, "I'm a salesman." Now, how does he know hc's a salesman? He'just was told that was his job.
We'll all live to see the day when like a doctor, who iras a diploma for his education and who has worked to prove he's a doctor, or an attorney who has a diploma to prove he's an attorney, we'll see the day when a salesman is one of the top professions in the United States. And that diploma that he carries will be his hallmark of dignity, integrity, houesty, truthfulness in representing his company and selling his merchandise to the dealer.
their convenient location, 4940 District Boulevard. They also offer quick and efficient loading of dealers' trucks from the warehouse.
Fred H. Hartung, rvell known Southern California lumberman, is now associated with Ted Roy and is an active partner in the Roy Forest Products Co., 6310 Van Nuys Blvd., Van Nuys, Calif.
Fred has a fine lumber background. From 1910 to l9N he \vas on Grays Harbor, Wash., and during that time was with the Hoquiam Sash & Door Co., Hoquiam, then Fir Products Co., Montesano, and later with Schafer llros. Lumber & Shingle Co., Aberdeen. He came to Los Angeles in 1920 and was with E. U. Wheelock, Inc., until 1932, then he went rvith Sun Lumber Company of Van Nuys rvhere he rvas purchasing agent until he took over his present position.
Roy Forest Products Co. carry on a general rvholesale lumber business and handle Douglas fir, pine and redwood, making truck and trailer shipments from Oregon and Northern California. They are exclusive Southern Califc'rnia representative for Ocean View Lumber Co., and also represent the Double O Lumber Co., both of Gold Beach, Ore.
\\rashington, D.C., June 3G-The Ofrfice of Price Stabilizat\on today announced suspension of price controls ott malrogany logs and lumber, which are imported into the United States, mainly from Africa, Mexico, Central and South America.
The action is taken in Supplementary Regulation 110 tcr the General Ceiling Price Regulation (GCPR) effec'"ive June 30, 1952.
However, buyers and sellers are still required to keep records of purchases and sales under the provisions of GCPR, and report to OPS every quarter.
The suspension dces not apply to logs and lumber commonl1. designated as Philippine mahogany, including l:-'.uan, tz,nguile, almon and bagtikan, which are still sultject to price control under GCPR.
Washington, D.C., June Z7-Dollars and ccnts ceiiing prices for manufacturers of hardwood lumber in the Appalachian area were announced today by the Office of l,'rice Stabilization.
They are prescribed in Ceiling Price Regulation 1.51, cifective Ju1y 2. It supersedes the General Ceiling Price ltegulation (GCPR) for the p:oducts covered.
The ceiling prices are spelled out for star.rdarcl grades and dimensions for eighteen species commonly cttt in the area, rvhich includes West Virginia and parts of Ker-rtucky, 'i- er-rnessee, Georgia, North Carolina, Soutl.r Carolina, Virginia, and Nlaryland.
The ceilings are at the average levels prevailing trrrder' thc GCPR. The regulation was issued to provicle a pricing mechanism tailored for the needs of the industry and establish erluitable prices which are not inflationary, but sulicient to insurc the production require<l for thc defense profrrl.rl.
\\/ashington, D.C., June 30-The C)fhce of Pr-ice Stabilizlrtion toclay announced dollars-and-cents manufactulers' ceilings on standard sizes and grades of lumber and railroa<l ties cut from western pine and other softu'<tod sltecic.; in l2 \\restern States.
The ceilings are spelled out in Ceiling I'rice Regulation 152, effective June 30,1952
The regulation applies to an annttal production of about 7.500,000.000 board feet of lumber valued at about $900.000,000, representing roughly one-fifth of the lunrber prorlrrcecl in the United States.
The ceilings established by the neu' regulation are u"rthin the range of ceilings prevailing under the General Ceiling Price Regulation (GCPR) which froze the prices of individual sellers on January 26,1951.
The regulation rvas issued to provide ttniform and eclrrita-
ble ceilings consistent r,vith the requirements of the deiense program. The effect will be to iron out disparities bet-'seen producers frozen under the GCPR.
Washington, D.C., June 30-The Office of Price Stabilization today announced dollars-and-cents ceiling prices on direct mill sales of most standard grades and sizes of softrvood plywood faced with hard'rvood produced rvest of the Rocky Mountains.
The ceilings are spelled out in Ceiling Price Regulation 153, effective June 30, for softwood plywood faced r"'ith birch, maple, rvhite oak, ,'n'alnut and African mahoganv at approxirnately curent market levels..
The regulation fixes new ceilings for softr,vood plyrn'oocl faced rvith Philippine mahogany 14 per cent higher than prices prevailing frorl May 24 to Jtne 24, 1950. Each seller determines his or,r'n individual ceilings on this type of plyn'ood basecl on his f.o.b. mill price during that period.
The regulation also makes provision for special grades. The regulation applies specifically to direct mill salcs of such plyr'vood produced in the United States west of the 105th Meridian, and sold anyrvhere in the C--ontinental United States. Direct mill sales a:e sales originating at the producer's mill, rvhether made by a mill operator, direct mill shipping 'n'holesaler, or any other distriltutor. Generaliy speaking, the ceilings are manufacturers' prices.
Sales by rvholesalers, retailers ancl other dealers out of inventories maintained in warehonses or yards are covered either by the General Ceiling Price ltegulation, GCPR, or Supplementary Ilegulations 29 or [37 to the GCI'R as the rcller elects Exports are subject to CI'll 61 (Exports).
The National Retail Lumber Dealers Association has announcecl the u.inners in the 1952 Public Relations Contest. Six trade press editors served as judges of the contest.
The follou'ing retail lumber firms in California received State a-wards :
Rossman Nf ill & Lumber Co., \\rilmington; Peoples l.umber Co., Oxnard; South City Lumber & Supplv Co., South San Francisco; Irrogress Lumber Company, Redwood Citl', a.nd Central Lumber Company, Stockton.
In vielv of the grou'ing interest in this competition and the excellent quality of the entries, the Judges unanimottsly recornmcndeC that another contest be held in 1953.
H. Coor-Pender, Coor-Pender & Long Co., Los Angeles, and his wife visited relatives in Michigarr last month, picked up a new car, and did some sightseeing on the way home.
If you see a forest fire, report it to the station. IIelp keep ottr country green. nearest state ranger
(Continued from Page 50)
ager of Western Veneer Co., Eugene, Ore., and Ted Stoleson of Eureka, Cal., general manager of Mutual Plywood Corp.
Firms announced at the meeting as new members of Douglas Fir Plywood Association are: Columbia Veneer Co., Kalama, Wash., Everett Plywood and Door Corp., Everett, Wash.; Kalpine Plywood Co., Klamath Falls, Ore., Long-Bell Lumber Co., Gardiner, Ore. and Weed, Cal.; Mt. Baker Plywood, Inc, Bellingham, Wash.; Paragon Plywood Corp., Crescent City, Cal., and Veneer Products Co., Medford, Ore.
June 2, 1952
To the Editor
THE CALIFORNIA LUMBER MERCHANT
108 West 6th St.
Los Angeles 14, California
Dear Sir:
The retail lumber industry apparently is well over 100 years old-at least, quite a few yards were in operation more than a century ago-and so far as we can learn, the history of this great industry has not been recorded in any comprehensive way.
The Public Relations Committee of NRLDA took due notice of this situation at its last meeting and suggested that steps be taken to assemble historical material which could be used in the eventual preparation of a suitable history.
One way to start is to urge veteran dealers and others to send us letters or clippings or other material which, collectively, would give a well-rounded picture of how the early yards came into being, who were the pioneers in the retail lumber industry, how the first yards operated, when the various improvements and advancements first appeared, and so on.
If enough individuals will take time to write and tell us about the early days of their own yards or give us the names of others who can supply the needed information, I'm sure we can find some competent and interested individual who will assemble and correlate the facts, conduct additional research, and finally produce a valuable historical record.
The existence of a recorded history gives added substance and prestige to an industry and helps the public appreciate its true worth.
Accordingly, the readers of THE CALIFORNIA LUMBER MERCHANT are inviti:d to help us get started by sending us all available data of historical value. It should be addressed to:
Everett B. Wilson ,: Director of Public Relations National Retail Lumber Dealers Association Suite302, Ring Bldg. 1200-18th Street, N. W.
Washington6, D. C.
(Continued from Page 2)
The West Coast Lumbermen's Association for the r,veek ended lune2I, 175 mills reporting, gave orders as IIZ,L7I,000 feet, shipments 114,585,000 feet, and production 128,413,000 feet. Unfilled orders at the end of the week totaled 478,424,N0 feet.
For the week ended June 28, these same mill reported orders as 107,970,000 feet, shipments 112,717,0@ feet, and production 118,198,000 feet. Unfilled orders at the enC of the week totaled 473,682,000 feet.
Portland, July 1-The following report of second quarter, 1952, prod,uction and shipments of Western Pine region lumber and lumber products and estimate of probable third quarter shipments were released today by S. V. Fullaway, Jr., secretary-manager of the Western Pine association. The report covered Idaho White Pine, Ponderosa Pine, Sugar Pine and Associated Woods. The statement in full:
"Preliminary estimates indicate that second quarter lumber shipments from the Western Pine region were somewhat lower than expected. Deliveries ol 1,725 million during that period were down 11 per cent from the second quarter in 1951 while the production of 1,832 million sholvs a decline of 15.7 per cent.
"Although housing starts for the first five months of 1952, as reported by the Bureau of Labor Statistics, are ahnost equal to those for the same 1951 period, lumber demand has failed to keep pace with that of a year ago. Western pine industry performance during the first half of 1952 was definitely under that for the same six months of 1951. Production, now estimated at 2,983 million, is down 14.2 per cent and shipments of 3,093 million are off 8.2 per cent. This relationship has resulted in a decline of lumber stocks at the mill since the first of the year. As compared to Jurre 30, 1951, regional stocks are up about 165 million.
"Business conditions generally have been mixed. 'Ihere have been soft spots in the economy and, although there has of late been firming in some lines, the steel strike continues as a disturbing element. Within the past few weeks, the administration has attempted to stimulate construction, and particularly home building, by relaxing credit controls. As a result there are predictions that 1952 will be another year of one million housing starts Should this actually develop, a good lumber demand could be expected. It rnust be kept in mind that this is a presidential election year and therefore basic economic factors are not necessarily an accurate guide to business trends.
"Based on such factors and other available information, it now seems probable that, during the third quarter of. 1952, shipments (consumption) of lumber from the Western Pine region will approximate 1,750 million. This would be only 5 per cent less than third quarter 1951 shipments which seasonally were low for that period of the year."
A 1SO-year-old saw and grist mill at Burrville, New York, is still operating today producing lumber and cider.
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The spring meeting of the Northern California S"ltiorr, Forest Products Research Society was held at the Palace Hotel, San Francisco, May 9, 1952.
The technical session was opened at I:40 P.M. by Chairman Ray E. Shreck. A letter from Kenneth G. Chesley, president-elect o fthe FPRS, was read, in which Mr. Chesley expressed his regrets at being unable to attend the meeting. A letter from Frank J. Rovsek, executive secretary of the FPRS, which gave the membership of the Northern California Section as 91 and the membership of the National as 2262 was also read. Chairman Shreck expressed the hope that the Section could acquire an additional fifty members during the coming year.
In his introductory remarks, Chairman Shreck likened research to a continuous venture into the unknown. A venture, in which anyone-workman, foreman, superintendent or manager*could participate.
Dr. Arthur B. Anderson, chairman of the program committee, presided during the technical session.
Harvey H. Smith, technologist, California Forest and Range Experiment Station, Berkeley, California, spoke on "Utilization of Western Hardwoods."
Theodore C. Combs, president, Arch Rib Truss Company, Los Angeles, California, spoke on "Important Progress in the Timber Fabricating fndustry."
P. H. Mulcahy, vice-president, Rietz Manufacturing Company, Santa Rosa, California, spoke on "Mechanical Equipment for Wood Fiberizing."
A. L. Bonutto, Technical Service, Monsanto Chernical Company, Seattle, Washington, spoke on "Hardboard Properties as Affected by Volatile Contents of Resin Treated Fibre."
The formal papers rvere followed by a panel composed of :
Raymond Berry, vice-president and general manager, Scott Lumber Company, Burney, California.
Emanuel Fritz, Professor of Forestry, IJniversity of Cali'fornia, Berkeley, California.
Myron Krueger, Professor of Forestry, IJniversitv of California, Berkeley, California.
John W. Rhoda, manager, Rounds Company, Cloverdale, California.
N. Thomas Shelton, engineer, The pany, Chico, California.
J. J. Tallman, plant superintendent, IJnion Lumber Company, Ft. Bragg, California.
W. E. Pratt, California Redwood cisco, California (moderator).
Mr. Rhoda talked on personnel relations stressing the importance of a feeling of accomplishment on the part of employees. He said that Paul Bunyan represents personal accomplishment and the popularity of the Paul Bunyan legends attests to the importance of this factor. The Paul Bunyan legends indicate that Paul was able to achieve his prodigious accomplishments by selecting good men and giving them good treatment, food and supervision. Mr. Rhoda stated that present day management would do well to apply Paul"s methods. New men should be selected as carefully as new machines and all prospective employees shouid be required to give character references since the man who is hired to sweep the floors may be holding down a key position in a few years.
Professor Krueger discussed trends in logging equipment. The trends toward high speed rubber tired tractors and toward machines using hydraulic torque converters appear to be the most significant.
Mr. Tallman told of the organization and activities of the Redwood Sawmill Committee, a group of operating personnel which includes production and maintenance employees who meet periodically to discuss maintenance and manufacturing problems. Their field of interest includes log breakdown methods, machinery design, operation, maintena.nce and materials handling.
Mr. Berry called for a higher degree of utilization of our forest resources stating that only 32dJo of the wood that is cut in the forests reaches the ultimate consumer. He suggested that some of the money now being spent to promote the sale of items which are being produced, but which are not in demand, be spent on research so that the public may
be given what it wants, at a reasonable cost. As an exatnple of this type of research, he cited a Norwegian hardboard process which permits the use of mill waste containing as much as as 50/o bark in the manufacture of a hardboard u'hich has good strength characteristics.
Professor Fritz stressed the importance of making our remaining old-growth stands last as long as possible since there are many items which the public wants (or thinl<s it u'ants) which can be cut only from old-growth trees. He told of a large operation in Alabama which was cutting principally those trees which had no prospect of future improvement and preserving the trees of promise of high increment in volume and quality. While this'causes them to bring in very poor logs, it puts their forest lands on a very productive basis and assures them future permanent profitable operation on higher grade logs.
Mr. Shelton described an air pollution problem that faced them in the operation of their wood rvaste burncr in Chico. This problem has been completely overcome by the installation of a water-rvash device at the top of the burner. The device consists of two concentric pipe rings, each having thirty two jets, that spray water over a baffle system, through which the smoke leaving the burner must pass.
The following officers rvere elected to serve in the colnlng year: Chairman, Dr. A. B. Anderson; vice-chairman, \V. F. Kenny ; secretary-treasurer, Harvey H. Smith; trustee, J. C. Rowney.
After a brief discussion it rvas decided to leave the choice of location and time for the fall meeting to the executive board.
Chairman Shreck suggested that the vice-president of the FPRS be designated the first vice-president and that the chairmen of the various sections be designated vice-presidents. After some discussion, L. J. Carr agreed to bring the matter up at the national board meeting though he expressed the opinion that it 'n'ould require a change in the National Constitution.
Retiring Chairman Shreck was master of ceremonies at the dinner meeting held in the California Room of the Palace Hotel at 6:30 P.M. L. J. Markrvardt, assistant director, Forest Products Laboratory, Madison, Wisconsin, spoke on "Forest Products Research. Past, Present and Future."
Building perrnits issued during June in the city of Los Angeles totaled 5,163 rvith a valuation of $25,414,962, compared to 5,275 perntits valued at $25,396,830 in May. fn Jrne, l,D2 housing units were completed, making a total of 7,384 housing completions for the first six months of the year.
The number of permits issued in Los Angeles during the first six months of the current year total 28,944 rvith a valuation of $141,876,D6 compared with 28,A78 permits during the like 1951 period 'n'hich had a $141,450,151 valuation.
Building activitiy in the Los Angeles county uninccrporated area during June shorted a 35 per cent increase over May. 4,192 permits 'rvere issued r,vith a total valuation of $22,071,460 in the unincorporated area in June.
This smiling young man, Joe Petrash, is one of the best knorvn lumber salesmen in Southern California. He is a hard r,r'orker, and that accounts for a good deal of his success. He got his first training in selling under Jim Kirby in June 1948 in the office of Pacific Forest Products, Inc., Los Angeles. He was there for a year and a half, and then spent tlvo years selling for Spalding Lumber Co., Los Angeles. For some time he has been Southern California sales representative of Gosslin-Harding Lumber Co. of San Leandro. California. and has made a lot of friends.
Joe was born in Denver, Colo., and graduated from high school there. He attended the University of Southern California for three years. He gave up four years to service in the Marine Corps, from which he rvas discharged as Staff Sergeant in June, 1946.
He played football at U.S.C. on the freshman team in 1946, and on the Junior Varsity team in L947. He still likes to play football, and is playing in his fifth year with the Eagle Rock Athletic Club's semi-pro organization.
Joe was married in 1944 to Miss Mary Jean Staples. They have two little daughters, Jeanne Marie 6, and Sharon 5.
His main hobby is an unusual one, hunting with bovv and arrow.
Approximately 160 employees of the Homer T. Hayrvard Lumber Co. gathered at Paraiso Springs May 25 for the company's annual picnic. Families and guests of employees from lumber yards at Salinas, Watsonville, Hollister, Pacific Grove, Seaside, Morro Bay, and Paso Robles feasted on barbecued sirloin steaks, French bread, salads, pies, cakes, and ice cream until they had no more room ! Sports such as srvimrning, r,olley ball, badminton, hiking, and horse-shoe pitching .ivere enjoyed by the more energetic. All in all, everyone had a fine time and they are anticipating next l ear's picnic already !
we told you so - - The wood shingle mqrket hqs moved up ond is still pointed thcrt direction - - lt is not too lote to pui in some yord stock ot o price thqt will qllow you to toke crdvsnloge of o rising mnrket -
John W. Hunter is in charge of the Beverly Hills office, which represents the Lake Logging &'Lumber Co. Mr. Hunter, one of the principals, formerly owned and operated the remanufacturing plant of the Twin-City Lumber Co. at Marysville, Calif., and now owns the Plumas Pine Company, which has a pine sawmill
Also at the Beverly Hills office is Ed Karst, formerly with A. K. Wilson Lumber Co., Compton, Calif., and for the past year with Rounds Lumber Company, Long Beach.
Hac Collins, who makes his headquarters at the San Francisco office, was with Rounds Lumber Compan-r for five years as sales manager, and was recently a partner in Beaver Lumber Sales Co., which has moved its office from San Francisco to Medford.
W. W. (Bill) Ramsay operated his own lumber business for four years, and for the.past nine months was associated with Beaver Lumber Sales Co., San Francisco.
Expansion of their business is announced by Twin-City Lumber Co. and Lake Logging & Lumber Co. The companies have three offices, which are located as follows: 1126 So. Beverly Drive, Beverly Hills, Calif .: 544 Market Street, San Francisco 4, and, 678 lfowe Street, Vancouver, B.C.
The companies are set up for rail, intercoastal, and cargo lumber business, and they handle all West Coast species. Lake Logging & Lumber Co. handles export cargo.
J. G. L. "Monty" Montgomery was formerly with the Lake Logging & Lumber Co. in Vancouver, B.C. For the past five years he has been assistant manager of the export department of Rounds Lumber Company, San Francisco.
The Vancouver office is under the supervision of Karl Scott, who has been identified with the lumber industry in British Columbia for many yeats. This office functions rnainly as a buying office for intercoastal and cargo lumber, and export shipments.
It is only when buildings are not properly built or lnaintained that serious damage is done by subterranean termites or decay fungi.
WIIOI.F-qALE tItMBEn
Pacific Bldg- 610-t6th Street, Oaklcrnd 12, Ccrlilornic
Pbone TEmplebc 2-5855
Teletype OA 262
Sixty-five members and guests of the Southern Plywood Manufacturers Association met in the association's sixth annual meeting at the King and Prince Hotel, St. Simons Island, Georgia on May 26 and 27, 1952.
The southern panel makers elected V. L. Toussaint of Hattiesburg, Mississippi, association president and Tom John of Maxton, North Carolina, vice president. Mr. Toussaint is president of Perry County Plywood Corporation and Mr. John is sales manager of Hasty Veneer Company.
Nerv board members named include: C. M. Hilton, Hardu'ood Plywood sales manager, Georgia-Pacific Plywood Company, Savannah, Georgia; D. E. Nichols, president, Valdosta Plywoods, fnc., Valdosta, Georgia and E. M. Shelton, president, Statesville Plywood and Veneer Company, Statesville, North Carolina. The two officers also serve as board members. B. P. Adams, Jr., manager of United States Plywood Corporation (SC), Orangeburg, South Carolina and association past president and G. Colucci, president of Southern Box and Lumber Company, Wilmington, North Carolina, association director continue to serve on the Board for another year.
Clarence W. Dietterich of Atlanta, Georgia was re-elected managing director.
The program for the one and one-half day meeting provided {or an interesting variety of subjects all of rvhich vi'ere pertinent to the interest of those assembled.
The much maligned "Whistle Punk" actually has the very responsible job in the Douglas fir region forests of transmitting orders from the rigging slinger and hook iender as signals to the donkey engineer.
l2l9 30th Street
Scrcromento | 6, Colifornio
SUGAR PINE
PONDEROSA PINE
OREGON FIR CATIFORNIA FIR
Phone: Hlllcrest 7-5786
Wholesale to Lumber Yards 0nly
Windows, Doors, Plywood, Moulding
We have
TTIE COMPI.EIE WII{DOW T'NIT
Built Up With Screen crnd Balcoce Ia StockWestern Sizes
lfAtEY Bn0S. -' SAIITI tilrcf
Phones: 3Hfr hlti:", EKbrook r-320s
Hothcrwoy Building
6214 West Mcrrchester Ave.
Los Angeles 45, Californicr
REPRBSENTING
Multnomcrh Plywood Corporcrtion
Nicolcd Door Mcrrufocturing Compctny
McCormick d Boxter Creosoting Compcrny
Telephone - ORegon 8-3726
\YHOLESALE
, "Fo, the Yards'
Generol Millwork - Sqsh ond Doors
Wholesole Only
5370 Alhqmbro Avenue
los Angeles 32, Colifornio CApitol 2-5109
WHOLESALE -.'OBBING
Speciolizing in
Ponderoso ond Sugor Pine
Gleor Fir ond Redwood
9t2 SHOTWELI ST., SAN FRANCTSCO t0, CAUF. TEIEPHONE tYItSStON 7 -2576
Alfred E. Wolff, general manager, Rounds Lumber Company, San Francisco, announced his retirement from active business late last month to take effect June 30.
Mr. Wolff said in his announcement: "f started in the export lumber business in San Francisco just before the turn of the century, and I certainly have much for which to be thankful. San Francisco has been very kind to me and rnine. In fact this applies to the whole Pacific Coast, and eqrrally to the Australian timber trade. I owe deepest thanks to all my friends."
Mr. Wolff says he hopes to enjoy some traveling, at leisure, with his family, in the very near future.
W. W. (Bill) Ramsay of Twin-City Lumber Co., San Francisco has returned from a business trip to Virginia, Georgia, Alabama, and Middle West cities.
A. L. (Andy) Crozier, C. D. Johnson Lumber Corp., Portland, rvas a Southern California visitor last month. He spent a few days in San Diego, Balboa and Los Angeles visiting friends in the lumber trade.
Olympia, Wash., June l9-Willis L. Campbell, vice president and treasurer of the General Insurance Company of America, Seattle, has been appointed vice president and assistant to the president of Georgia-Pacific Plywood Company, it was announced today by Owen R. Cheatham, president of Georgia-Pacific.
Mr. Campbell has been an official oI General Insurance Company of America in Seattle for the past six years. He served as Lieutenant Colonel in the War Department General Stafi lrom 1942 to 1945 and was awarded the Legion of Merit. Prior to his military service he was a partner of Dean Witter & Co. He is a graduate of the University of Washington.
Oregon State College has conducted an experimental "Post Farm" since 1928, during which time contintrous studies have been made of the Western timber species and a wide variety of preservative treatments.
Inlcrlor Sliding Door Unlts
llodcl ll9o Low Co$ Unlb
-No longer an extraaaganceDOORMASTER
Exterlor Slldlng Door Unltr
Literaturc and prices funisbed on rcqrrett
For
years we hcve speciclized exclusively in the trdfic crnd transportction problems oI the lumber industry.
We oller crccurcte cnd prompt freight rcrte quotctions, both rail cnd truck.
Rate-Position wcmted $2.00 per colunn iacb
All oihers, $3.00 per colunn inch Cloaing dcter lor copy, 5th and 20tb
HAVE HAD ENOUGH OF THE "BIG CITY."
Plenty of retail lumber experience in the bay area, but would like to become established in smaller community, preferably Northern California. Especially interested in propositiion leading to ultimate interest in business.
Address Box C-2052, California Lumber Merchant
l0B West 6th St., Rm. 508, Los Angeles 14, Calif.
LUMBER SALESMAN WANTED by old established San Francisco yard doing both wholesale and retail business. Must have lumber sales experience and be able to sell lumber, not give it away. Good job for right man.
Address Box C-2051. California Lumber Merchant
108 West 6th St., Rm. 508, Los Angeles 14, Calif.
LUMBER YARDS FOR SALE
We have some fine lumber yards for sale, and will be glad to give you full information. Call us if you are interested. If you want to sell your yard, give us a ring and we'll see what we can do.
TWOHY LUMBER CO.
LUMBER YARD AND SAWMILL BROKERS
714 W. Olympic Blvd., Los Angeles 15, Calif. PRospect 8746
'47 Chevrolet Loadmaster, 2 T, 14' lumber bed with rollersDuals-Overloads. Booster brakes-Fishplated. Best offer or will trade on 1 T. Flatbed.
P.O. Box 163 or Phone 3908 Walnut Creek. Calif.
SMALL LUMBER YARD FOR SALE
Modern store and 90 ft. lumber shed, paved parking, traffic blvd.; handles hardware, paint, lumber. Mostly cash and carry business. Two can handle with part-time help. Did over $70,000 in 1951. Owner retiring. $19,500 full price, including stock and equipment. See MANAGER, 10806 E. Live Oak Temple City, Calif.
FOR SALE GERLINGER LUMBER CARRIER
SMH 6057, Swinging shoe model Carriers 54" Bolsters Price $2,500.00.
DE MERS MILLING & LUMBER COMPANY Yreka. Calif.
lV'x4" MOULDER-Hermance f 1906-Complete with 15 H.P. GE Motor, 3 ph. 60 cy.44O v. Starting compensator-relay panel and safety switch. Sound operating condition. A bargain at $1395.00.
24" AMERICAN SURFACER-2-Knife Cutting Head complete, including motor. Good operating condition. Real value at $450.00.
24" SMITH SURFACER-Complete with motor, condition fair, $29s.00.
12" AMERICAN JOINER-Direct Drive-DC Motor, $325.00.
CIRCULAR SAW-WOOD TABLE-Close out, $95.0O
ALLIS CHALMERS POWER UNIT-Mod. W-25 4" Bore, (' Strong-z0l Cu. in. Cost over S750.00. New-Never used, reasonable at $465.00.
Nomer of Advcrtirorc In thir Dcpcrlrn.nt ualng ! bllnd oddrcsr connol bc drulgcd. All inquiricr cnd ropllr should bc oddrcsrcd to kcy rhown in lho sdvortbomrnl
Following equipment completely overhauled and guaranteed: Lift Trucks:
2-RT 150 Hyster, ?/z-ton, 17' 6n Lrtt,54" load forks
l-HT 19 Ross, 3f-ton,12' 6t' llft, sry' load forks
f-HT 15 Ross, 7l-tron, L7' 6" lift, 5q' load forks
Carriers:
l-Ross Model 9G-7968-{6" blocks
l-Ross M,otlel 9G-795f54" blocks
l-Hyster, Model MH-7958-{6" blocks
For further details write or phone
T. J. BARRETTc/o Lumber Carrier Co.
200O Evans Avenue, San Francisco 24, CaEl.
Phone VAlencia 4-4325
FOR SALE ]% TON ROSS LIFT T,RUCK l7'd' hlting height-52// forks. Good oondition. $d500.00, Terms.
GARTIN LUMBER COMPANY
263 lgth Avenue, San Mateo, Calif.
Phone Fireside 5-5741
LEATHER LUMBER APRONS
Sturdy lumbermen's aprons made of top quality reclaimed leather, Iurnished in both single and double ply, approx. LU'x2(' with or without belt and buckle. Special discounts to jobbers.
HENDRIE BELTING & RUBBER CO.
405 Towne Ave., Los Angeles 13, Calif.
Phone TRinity 7786
WALLACE MILL and LUMBER COMPANY
General custom milling, grading and drying. In transit. Half way between Los Angeles and Long Beach. Corner Rosecrans Ave. and Paramount Blvd. P.O. Box 27, Cle*tater Station
Paramount. Calif. MEtcalf 3-426$-NEvada 6-3625
Pacific Electric s. P.
CO.
1228 Rio Vista Ave., Los Angeles
Phone ANgelus l-1191
2 Utility Pedestal Grinders
Morgan Two Color Boxboard Printer
Northfield f 4 Table Saw, plain table
Northfield # 4 Table Saw, roll table
Northfield Band Saw 3dl Belt Drive
Used
Hermance 8" Moulder Rebuilt
American f 1 Single Spindle Shaper
American f 2 Spindle Shaper
Superior 24" Single Surfacer
S. A. Woods # 133 Moulder 6"
Berlin 108-15'/ Moulder
C. O. Porter f 200 Shaper Single Spindle
Yates-American #213 Glue Jointer
New Britain Chain Mortiser, Grinder and Chains
American $26 Moulder lY'with Motor (cheap)
Nailing Machine-Droig 12 Track
2800 Thlrd SI.-VA. 4-l4l I
sAN FRANC1SCOT, CALIF.
Nailing Machine-Doig 6 Track
Yates-Americant 31" Three Drum Sander
5 HP Multiplex ,Radial Saw
Richard S. Pershing, assistant sales manager of the Red River Lumber Co., Westwood, Calif., resigned and accepted a position as manager of the Insular Lumber Co. at FaLrrico, Negros Island, P.I.
This issue carried a career sketch of T. San Francisco wholesale lumberman. E. "Eddie" Pcggs,
Hawk Huey, opened an office in Phoenix, Ariz., u'here he will carry on a commission lumber business. He formerly sold lumber in the Kansas City, Chicago and New York territories.
W. R. Spalding Lumber Co. installed new rock, sand and gravel bunkers at its Visalia, Calif., yard.
L. W. MacDonald, MacDonald & Harrington, San Francisco, was awarded a beautiful trophy when he was rurlnerup in the Olympic Club's annual golf tournament held at the Lakeside Golf Club.
The oldest lumber manufacturing Mississippi river is Pope and Talbot, earlier beginnings in Maine.
company west of the Inc., which had even
I. N. Tate,formerly assistant general manager of Weyerhaeuser Sales Co., Spokane, Wash., was named gcueral fnanager succeeding L. S. Case r,vho resigned.
The Hoo-Hoo Clubs of McCloud and Susanville, under the direction of the Westwood Club, staged an open air concatenation at Burney Falls, near Fall River Mills, Calif. 29 Kittens were initiated. Among the guests present were Parson Simpkin, Hoo-Hoo Chaplain, and Fred Roth, State Counselor, San Francisco.
Curran Bros., Inc., Pomona, retail lumber dealers, celebrated their 25th anniversary. The firm ordered its first carload of lumber on Tune 25.1902.
This issue carried a redwood operatrons at write-up on the Albion Lumber Co. Albion, Calif.
A personal write-up on H. T. "Hank" Didesch, manrging director of the Millwork Institute of California, appeared in this issue.
The railroads have been the largest users of treated forest products, with telephone and telegraph companies and public utilities second.
Model-RT-IS0 Condition-Excellent Capacity-15,000 lbs. Guarantee-9O days
SYSTEM LIFT TRUCK SERVICE
1711 lsth Street, Oakland 7, Cdif. TWinoaks 3-,f403
For Sole or Renl
Following Equipment Remanufactured Carrics 90-Day Guarantee
Lift Trucks:
Carriers:
l-42" Gerlinger Model 4L
?'.42" Willarncttc Model CP ...
l-[2' Ross Model 90
2-54" Willamette Model CP
1-54" Gerlinger Modcl 4 MHS.
2-66' Ross Modcl 12
2J6" Willamettc Model CP
We Have New and Used Parts
WESTERN DRY KILN & EQUIPMENT CO.
P. O. Bor 622, Wilmington, Calif. Phone NEvada 6-1371
HYSTER FORK LIFT, 7rl ton capacity. ,Rebuilt condition.
SAWMILL, circular Belsaw, ,18" blade cap, tl8' track.
RESAW AND BAND SAW COMBINED, Oliver, 38" wheels, direct drive, ball brng, model $115, like new.
RE,SAW, 48" Turner, 50 H.P., ball brng.
STICKERS-MOULDERS, 8' -w' -12u, Americans, plain Mattison, 8", SZE; 4" X-L Moldmatchers.
PLANER, Yates, 30/' x lt',20 H.P., ball brng.
TENONER, d,ouble end, Wilken Challcnor, complete.
ROY FOR,TE
5760 Jefferson Ave., Ilollydale (South Gate), Calif.
Phone MEtcalt 3-2562
CUSTOM MILLING and KILN DRYING
McCOY PLANING MILL
3400 East 26th St., Los Angeles 23, Calif.
Phone ANgelus 9-8216
CAR UNLOADING CONTRACTORS
Experienced labor furnished to unload and sort lumber cars. O.P.S. printed rates upon request. Established 1943.
'tAdvetliring oppeorr in cllcmole istuer. Knighl-Horriton, Inc. -.-.....-...--.-..---.. -...-..-.*
Acme Sorh Bqlmce Go.---.-----. * !o9!l & 5on. lnc', John W' -.-...------.-..-.-'----
Anerico Hqrdwood C...-..-..-..-.-...---.----...-.. r, Kuhl Lunber(o., Cort H.--.-..---...--'...---.--.-.-6t
Arcqlo Redwood Co.--.-.---.---.-.-..----.---..-.-....- 'l !. A. Dry Kiln & Storoge, Inc.----...--..--.--..
A$ocioled Molding Go.-.-.-.-.-.--.........-.-...,-55 Lmon Lmber €o'---"'-""'-""""--.'"'-""-"" {'
Arrociored Ptywooe ,rtitlr. t"....................is F:l::t:-ltllp' Lumber co'""---"""""""'28
Allinaon-stctr Co. .-.--.--.-...-.-...---------'i lsrell Lhbct Co'---'-------------'--'---'-"---""""'
Arrcnric runber c.......... ..........::::.:...::.:.::.-i l3lr lil"['liLB;"'iIt...........................s;
Atlar Lumber Co..-....-..-----..-....... I Lo:-Cql-lumber Go.---------.----.-..-.-...-.--..-...-.-. *
Bock Poel Compony--.-..---...--.-..-.-.-.--,--..-...51 lmber Deqlen lloteriqli Co.---.--....----_-....49
(Continued from Page 42)
R & E Lumber Co.--.-...--_--_-----....-.-.--....-_--.----.
Red Cedor 5hlngle Bureu--.-....-.....-------,----lO Derry Lmber Co..
Diqmond W Supply
Ricci & Xruse Lmber Co..-.-..-.-....-..-.--.--.-,..60
Roy Fole3t Produclr Co..-.......-..--......-----,---.-,
Plyvrood t Door Co..-....-...-.--.,------39 Rudbqch & Con., John A..---.........-..----.------,
5 & 5 lumber Co..-....-..-..------..----.-------.......-
Art Furcron, Consolidated Lumber Co., Wilmington
A. S. Wahl, Consolidated Lumber Co., Wilmington
C. Ken Currier, Builders Redwood fnc., Downey
Franklin C. Peck, Precision Kiln Drying, Long Beach
Charles Beckman, Precision Kiln Drying Co., Long Beach
F. H. Nelson, California Redwood Ass'n., Long Beach
Fred A. Schiel Jr., Dri-Rite Kiln Corp., Downey
Edward T. Bergin, Builders Redwood, Inc., Downey
R. G. Haas, Seasonite Ltd., Downey
R. F. Mitchell, Seasonite Ltd., Downey
C. A. Cantor, Seasonite Ltd., Downey
Peggy Stirling, California Lumber Merchant,, Los Angeles
Ed Martin, California Lumber Merchant, Los Angeles
E,arl Hinds, National Pacific Timber Products, Los Angeles
Harriette Webster, Imperial Forest Products, Los Angeles
Robert G. Wemple, Pump Engineering Co., Los Angeles
C. E. Nelson, Seasonite Ltd., Downey
F. Staats. San Francisco
Mrs. V. Johnson, Santa Monica
F. T. Staats, Jr., New York City
Charley Lakeman, E. J. Stanton & Son, Los Angeles
Joe Kagan, San Diego
Samuel A. Bennett, San Ysidro
Dave Lashley, Pacific Western Lumber Co., Pasadena
Gladys M. Haas, S & S Lumber Co., Downey
Murray Hutchinson, Seasonite Ltd., Downey
Heron Lumber Co., Inc...
Lanon Lunber Co...... ....YIIlon 2-{i}76
Thc Loug-Bcll Lumber Co,. ..E|(brool 2-8695
Lunber Sqles Co. .VAleacic 6-'1970
Mcrtinez Co., L. W.. .....EXbrooL 2-36{4
Pccilic Lunbcr Co., Thc. .Gf,rlield l-3717
Pcrcniao Lumbcr Co.. . Gtrrlield l-5I90
Pope d Tclbot, Inc., Luber Division DOuglcs 2-2561 MIEgion 7-2576
Rouads Lumber Compcuy .YUkoa 6-0912
Sotc Fe Luober Co.. ....EXbrooL 2-2O{
Tcrter, Webgler & Johasoa, Inc....DOuglcs 2-2060
Hobbs Wcll Lumber Co.. .........GArliElA 17751.
Holmes Eurekc Lumber Co........GArlield l-1921 Wendling-Nathca Co.
Idcco Lumber Co,.. VAlencic 6-5777
Kirby, Jim, Wholescle trumber..... .SUtter l-885{
Kliae d &ul. ....DOuglcs 2-1387
PILING-TIES
Americqn lumber d Trecting Co.....SUtter l-1028
Bcxter, I, H. d Co.. ........Ytftor 2-0200
Hcll, lcnes L........ .......SUllcr l-7520
Pope d Tclbol, Inc., Lunber Division, DOuglcg 2-561 ...SUtler l-5383
4-9842 KEUos {-1001
Gdnorsloa d Green LunbEr Co.....KElloE 4-646{
Golden Gcte Lunber Co. (Wolnut Crek)...4t116
Gosslin-Hcrdiag Lumber Co., Scn Leqndro Hill 6 Morton, Iuc..........
Idqco Lumber Co..........
Kellv, Albert A. (Alcmedc).
Pdcilic Foreat Productg, Inc.
LI'MBEN
Anselus Fir d Pine Sales Co.
.tr ockhcven 9-1661 ...ANdover I-1077
...Ol.ympic 2-2400
..I-okehurst 2-2754
.TWinoaks 3-9866
Arcctq Redwood Co. (I. I. 8cc) ..WYoning ll09
Atkinsoa-Stulz Co. (E. W' "Ed"
Gould) .CApitol 4269
Atlantic Lumbor Co. (C. P. Henry 6 Co.)
PRospect 6524
Atlas Lumber Co. .... .......TBiaity 2126
BacL Lunber Co., l. \ilm. ..........IDqnr l-{361
Baugh, Ccrl \[f. (Pascdenq) ...RYcu l-5382
SYcmore 6-2525
Bcrcut-Bichcrds Lunber Co. (4. W. "lndy" Donovcn) .MAdirou 9-2355
Bli$ d Gates Lumber Co, ......IlNderhitl 0-3154
Brom d Conpcny, Ctay ..............YOrtc tl68
Brusb Industricl Lunber Co, ....IlNderhitl 0-330t
Bunr Luber Conpcny .WEbrter 3-5861
Cclilomic Soliwood Sales ........Ctrpito| 2-0it84 (Volstedt-Kerr Lbr. Co. of McMiaovilte. Ore.
Ccn d Co., L. l. (W. D. Duuinqr) PBospect 88i13
Chotlqud cnd .Egsocicteg, P. W. AXminisler 5296
Cheaey Lumber Co. (Burnr Lunber Co.) .WEbster 3-5861
Georcc Clough .DUakirk 2-221'l
Coneolidcted lunber Co. ........Rlcbnoad 2l{l (\f,litn:rgrtoa) ......NE. 6-1881 WilE. Tet. 4-283?
Cooper-Morgcn Lunber Co. WiIIrcd T. Cooper Lbr. Co, (Glmdcle)n 5-{900
Cooper Wholesclc Lumber Ca., W. E. ..YOrk 8Zl8
Cozby Lunber Co. (South Gate ....LOraia 6-5121
Tricngle Lunber Co.. Twil Hcrbors Lumber Co.
Wegtern Dry riln Co.......
Wegtem Piae Supply Co. (Emeryville)
K. Wood Lunber Co....
HANDWOODS
Bruce Co., E. L,... ........Gllogr 3-6677
Strqble Hcrdwood Compdly....TEnplebcr 2-5584
White Brothen .ANdover l-1800
Holmes Eurekc Lunber Co. .MUtual 9l8l
Hoover Co., A. L. ... .YOIL 1168
lvory Piae Co. ol Calil, (Moarovic)..Ellior 8-ll5l
Kendcll Lunbcr Dirlributon ......PBospcct 53ll
Kirbv. Jim. ......Blcbaoad 9392
KrLl -l.unber Co., Carl H, R. S. Oesood ...Tniniry 8225
Lcwrence-Philipg Lumber Co. ..BBc&hqw 2-{377
Lenetl Lumber Co., Iac. .ANgclus 3-6165
The Long BclI Lunbcr Co. .DUn&irL ?-13{7
Los Angeler Dry Eiln d Slorcae, lac. trNselus 3-6273
Lor AlgclerLunber, Inc. .Mf, 6-913{
Los-CcI Lunber Co. ..JEficrson 623{
Lumber lt6ll 6 Supply Co. ........f,I{gelua 3-7503
MccDoncld Co., f,. W. .BRqdshqw 2-5101
McCloud Lumber Co.. ....VEnoat 8-d963
Mohoscny Imponiug Co. ... ...TRiaity 9651
Murphy Lumbcr Co., J. D.
(Sca Mariao) .........PYrcnid l-1I24
Olsen-Ccrpenter Lunber Co. (Bevcrly Hillt) .. ...BBq&hcw 2-8651
Osgood, Robert S. .......DUDkirL 2-8278
Pacific Fir Scler (Pcrcdcn"t .t"*&"fi i:1133
Pccilic Luabcr Co., fbc .....YOrL 1168
Pccilic Forcgl Producls, lac. (Dich t""dffif."j)rr*
Pccific Wortcn Lunber Co. oI Cclil., Inc. (Pascdera) SYccmorc 8-8869-L,f,. BYcu l-8123
Pope d Tolbot, lnc., Lubor Divirior
PANELS_DOONS_SASH-SCREENS
PLYWOOD_MILLWORK
Boy Plywood Compcny.........Gleacouil 2-2lO
Cclilornic Builderg Supply Co...TEnplebcr {-838i1
Dicmond W. Supply Co. .. ... .....KEllog l-8{68
Ensco Plywood ..KEilog 6-1733
Hogon Lunber Conpcny ........GLeacourt l-8861
United Stctes Plywood Corp. ....Tllfinoqls 3-5514
Westerl Door d Scsh Co. .....TEmplebcr 2-81fi1
E. K. Wood Lunber Co. ...XEllog {-8466
CNESOTED LI'IVIBER_POLES_PILINGJ-TTES
Americau Lunber d Treatiag Co,..MAdieon 6-5818
Bcxler l. H, ll Co, .Mlchig.rr 6il9l
McCormick G Bcxter Greoeotiag Co. ORegon 8-3726
Pope 6 Tclbot, Iac., Lumber Divigion PRorpcct 8231
HANDWOODS
Dcnt 6 Bwell, Scles Co. ...ADqms 8l0l
Dcltoa 6 co" R' w' (Sca Moriao) "rcmid l-zl2?
Al Deny Lumber Co. ANselus 0856
Dennis Lumber Conpcny .......BRcdshw 2-5931
Donover Co., Inc. .trDang l-O05
Essley, D. C. 6 Son ...llNderhilt 0-ll{?
Fcirburst Lumber Co. o{ Cclil, (Lor Augeles Lunber, Inc.)....Mldiga 6-913,1
Fistr 6 Mosoa (So. pcscdeuc) ,i;t;nl3 l:ll?l
Erik Flcuer (Lons Becch)..L.8. 5-5237,. NE 6-t724
Forost Products Sqles Co, (Inglewood) ORegoa 8-3858
Frcrno 6 Co., Stephen G. (Bclboc) Hqrbot ?/f21
Ed. Fouatain Lunber Co. .LOgcn 8-Zl3l
Gct: Bros. G Co, Rlchaond 9178
Goulia-Ilcrding trunber Co, (Joe Petrceh) .......ANgctus 3-8951
Hcmnond LunbEr Coopany i:..:...Pnospoct 7l?l
Hcrris Lunbcr Co., Li E. ........DUukirk 2-2301
Heberlc d Co., R. J, (Compioa) .NEvcdc 6-2595
Henninqs Lumber Co.
lfill d Mortoa, lac.
Earl Hollncn Co.
B 6 E Luabcr co. .... rFff:,"."'"1-3ffi1
E. L. Reitz co. (san Moriao) S*;;118 |3i3t
Rounds Lunber Co. (Loag Eecqh) NEvc,lq 0-{q56 Loag Beqcb ?:2781
Boy Forest Products Co. (Vcn Nuys) STcte S-llfi
Budbccb d Co., lobn A. ............TUcLcr 5ll9
S 6 S Lunber Co. (Domry) .TOpq: 2-1070
Scn Pedro Lunbcr Co, .Blchmoad ll{l
Siorrs Redwood Co. .INgclua l-{lll
Spclding Lumbcr Co. .IlNdcrhill 0-1281
StoEtd, E, L d Soo ....I'Dcns {-9Il
Suddea 6 Chriglcnroa, Inc, ......... .tliriry 8844
Tqcomc Luobcr Sclcr, lnc. ........PBopcct ll08
Tcrdy, Joe ....WEbster 3-G127
Tcrter, Webgler d Johnsol, Inc, ...ANgelus 9-7Zll
Tropiccl d Wcll.n Lunbcr Co.....LOg@ 8-2i175
S. A. Troxel Lunber Co. .IlNderhill 0-l94tl
Twio Hcrbon Lunbor Co. (C. P. Henry lt Co.) ..PRospect 652{ Union Lunber Conpoy ...TRiniry 282
Weadliag-l{qtta! Co. ..YOIL ll88
Weyerhccuser Sqlcc Co, .Rlchnond t-0505
weet Oreson Lunbcr Co. ,t.t rlilflfl_ ,-n.r.
White Lunber Co., Hcrry H.......trlchnoad 5309 Wilson Luubor Co., A, f,. ........NEvcdc 6-2iS3
Wileon, Wn. M. .....DUalcirl
8-lll58 ...ADcro l-9211 ...LOga! 8-3lll
Eeoutiful 3-dimensional ply. wood with oqk hord roised groin surfoces. In eosy to instoll Douglcs Fir Plywood. Eosy to moinlsin, Etchwood is fhe orlglnal plywood textured pcneling.
Pegged ond textured for beouty"..fongueond grooved for convenience. 5olid Redwood paneling. Builders, conlroclors, orchitects, specify Etchwqll for hqndsome, drqmqfic efiects.
DISTRIBUTED IN THE FAR WEST
Plywood Lor Angcler Los Angeler, Cclif.
Dovidron Plywood & tunber €o. Lor Angeler, Gclif.
Dovidron Plywood & Lurnbcr Co. Scn Froncirco, Galif.
Dovidson Plywood Inc. Son Dicgo, Golif.
Dqvidson Plywood & lumbcr Go. Solt Lokc City, Urch
rHE FOTLOWING WHOIESAIERS:
Boy Plywood Compony Ooklond, €olif.
Gopitol Plywood Sccromenlo, Golil.
Plywood Porllond Portlond, Ore.
Plywood Tqcomo loccno, Wcth.
DISTRIBUTED NATIONAITY THROUGH WHOLESALE tUftIBER DEATERS
