National Plywood Distributors Association Holds 10th Annual Convention In San Francisco

"We distributors appreciate the help and cooperatiorr of the Douglas Fir Plywood Association and want to thank our friend Dr. Schrader for the work his association has done.

'

I. Shipp

Emory E. Moore of Fiddes-Moore & Company, Chicago, was elected president bf the National Plywood Distributors Association, at the organization's 10th Annual ConvenLion, held at the St. Francis Hotel, San Francisco, June 22, 23, and 24.

Robert C. Whitmeyer, of J. R. Quigley, Gloucester City, NJ., was elected vice-president, and B. E. Babbitt was reelected managing director.

The directors are Kenneth J. Shipp, Edward F. Craw-ford, Don L. Davis, Jr., Leonard E. Hall, Ray H. Hill, William H. Hunt, Louis G. Riecke, Ronald W. Winde. and Robert C. Whitmeyer.

The registration, including the ladies, numbered close to 300, and the consensus was that it was a good convention. There was a large group of Douglas fir plywood mantrfacturers from California, Washington, and Oregon, in attendance. Keen interest was shown by all in the Sales Management Clinic on Monday, and the Salesmanship Clinic on Tuesday, and it is likely that even more time wil lbe devoted to such clinics at future annual meetings.

Registration started on Sunday morning, the 22nd and, continued on Monday. President Kenneth J. Shipp held a reception in the Colonial Room on Sunday evening.

President Shipp called the convention to order at 10 A.M. on Monday. His opening remarks were as follows:

"It is a real privilege to welcome you to our 10th annual convention and to our City of San Francisco.

"We, of the N.P.D.A. are more than glad to have so lnany of our manufacturing friends here at this meeting. It has been our wish and earnest desire to have closer cooperation between the distributor and manufacturer. Our problems are your problems and your problems are ours. It is necessary that we distributors and you manufacturers rvork hand in hand if _we are going to have sound and economical distribution of plywood. We are your sales staff. Sales and salesmanship are going to be the top problems of the distributor for the next two to three years. Production has been well taken care of.

"We have in store for you two full days of discussions and sales talks packed with ideas to help us do a better selling job. It is a program in which many members of out industry can take part. Again, may I welcome you to this convention. I know that you will be inspired with the meaning of salesmanship that is so vitally needed in our industry today."

Harold E. Holman, deputy director, Lumber & Wood Products Division, NPA, Washington, D.C., addressed the convention on "Creative Merchandising."

"The Door is Open" was the title of the talk given by Dr. O. Harry Schraeder, Jr., managing director, Douglas Fir Plywood Association, Tacoma, Wash., in which he sard the Douglas fir plywood industry has now 85 producing units, with seven or eight more to be completed this year, giving a total capacity of 3 billion feet. The return of a compeiitive market should be regarded not as a tragedy, but as an inspiration. The manufacturers, he said, must improve their product, give improved sevice, tailor the product to consumer demand, and must sponsor a more aggressive merchandising campaign in order to do their part in marketing the increased production. (A full report of this talk wiil appear in an early issue).

The Sales Management Clinic occupied the whole afternoon. Jack Parshall, editor, Building Supply News, Chicago, acted as moderator, in place of Arthur E. Hood, who was unable to be present.

The Clinic produced some fine talks, which were as follows : "Sales Policies for Production and Distribution," by Verne Breitenbucher, vice president in charge of sales, M & M Woodworking Co., Portland.

"Guide Posts of Good Sales Management," by M. L. McCreery, vice-president and general manag'er, Michigan Wholesalers, Inc.

"Handling Outside Salesmen," by Wm. H. Buckles, director of merchandising, The Davis Plywood Corporation.

The annual banquet of the Association was held at 7:AO P.M. in the Colonial Ballroom. This was followed by dancing, entertainment, and fun, to quote the program.

Tuesday

President Kenneth J. Shipp presided. He introduced Managing Director B. E. Babbitt of the NPDA, who was moderator of the Salesmanship Clinic. Mr. Babbitt gave it as his opinion that construction cannot use all the plyrvood now being produced, and that industrial use will have to take up the slack.

F. E. Nicholson, sales manager, California Builders Supply, Inc., Oakland, spoke on "Selling Dealers." His talk is reproduced in full elsewhere in this issue

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Don L. Davis, the second speaker on the Clinic, gave an excellent contribution on "Selling Industrials." In all metropolitan areas, he said, the industrial market for plyrvood will exceed the volume sold to dealers.

Harold E. Holman of the NPA gave some fine advice on "Selling Government."

The last speaker on the Clinic rvas Charles C. Thompson, executive vice president, J. J. Fitzpatrick Lumber Co., who spoke on selling contractors.

The ladies were present at the luncheon which .ivas well attended. Kenneth Smith, treasurer and assistant to the president, The Pacific Lumber Company, San Francisco, was the luncheon speaker. His subject, "Selling Our lconomic System," appealed to the big audience, and Mr. Smith was given a big hand at the conclusion of his speech.

The ladies' program was .ivell rvorked out and they had an interesting time.

Registration from California, Oregon and Washington included the following:

Don Adams, Zeesman Plyrvood Corp., Fresno, Calif.

J. R. Adams Puget Sound Plyr,vood, Inc., Tacoma

Henry Anderson, Tr,vin Harbors Lumber Co., Portland

R. W. Anderson, Olympia, Wash.

Marvin O. Bacon, Santa Rosa Plywood Co., Santa Ros.r

Coles G. Barber, Kallin Co., Los Angeles

James L. Barron, Sand Door & Plywood Co., Los Anqeles

Jack Baser, Zeesman Plywood Corp., Los Angeles

Joel N. Baum, Coast Plyrvood l\fanufacturing Co., Palo .\lto

Jackson Beaman, So. Oregon Pl1'u'oods, Inc., Grants Pass, Oregon

John A. Beckstrom, Northrvest Door & Plyrvood Salcs, Tacoma

S. Z. Bieberstein, Arcata Plyn'ood Corp., Arcata, Calif.

W. W. Blattner, California Builders Supply, Sacramento

Earl N. Bliele, Roselturg I-umber Co., Roseburg, Oregon

A. W. Braun, \Voodlarvn Plyr,vood Co., Olympia

R. L. Brableton, North-Robbins Plylvood. Inc., Seattle

Norman T. Bushberg, Albrite Mfg. Co., Oakland

Pat Cardin, California Builders Supply, Oakland

Raleigh Chinn, Raleigh Chinn Company, Seattle

Victor H. Covington, llarbor Sales Co., Portiand

Verne Breitenbucher, Nf & M Wood Working Co., Portlan<l

K. nI. Bishop, Roberts Co., Los Angeles

W. T. Black, The California Lumber Merchant. Sar-r Francisco

George A. Craig, The Timberman, Sacramento

Earl M. Culbertson, Roseburg Lumber Co., Roseburg

R. W. Dalton, West Coast Ply.ivood Co., San Marino

Perry Dame, Vancouver Plylvood Co., Vancouver, \\tash.

Clarence E. Dame, Strable Hardwood Co., Oakland

Jack Davidson, Davidson Plyrvood & Lumber Co., Los Angeles

Norman Davidson, Davidson Plyrvood & Lumber Co., l-os Angeles

Elton Disher, Linn Plywood Corp.. Albany, Oregon

Chas. Duecy, Menasha Plywood Corp., North Bend., Oregon

E. D. Egge, West Coast Plywood Co., Aberdeen, Wasir.

James C. Elliott, F. P. Baugh, Inc., Los Angeles

D. C. Esslev, Vancouver Plywood Co., Los Angeles

Atle Evje, Menasha Plywood Corp., North Bend

R. G. Extra, Evans Products Co., Coos Bay

Henry F. Fletcher, Walton Plywood Co., Everett

Otis H. Fine, Allied Veneer & Lumber Co., Los Angeles

John L. Ford, Tarter, Webster & Johnson, Inc., Stockton

J. P. Foss, Stevenson Plywood Co., Stevenson, Wash.

H. B. Garrison, Evans Products Co., Coos Bay

W. L. Griebler, Douglas Fir Plywood Association, So. San Francisco

W. G. Grieve, Building Material Distributo:s, fnc., Stockton

E. W. (Gene) Hall, Raleigh Chinn Co., Seattle

Leonard E. Hall, Lumber Products Co.. Portland

George E. Hanneford, Lacey Plywood Company, Lacey, Wash.

Lloyd Harris, Vancouver Plywood Co., Oakland

Guy Hartle, Coquille Plyrvood, Inc., Coquille

Ray H. Hill, Ray H. Hill Lumber Co., Los Angeles

Chas. M. Hinds, Building Material Distributors, Inc., Stoctkton

N. H. Jacobson, So. pregon Plywoods, Inc., Grants Pass

Harold N. Johns, Simpson Logging Co., Shelton, Wash.

Fred. L. Johnson, Columbia Veneer Co., Seattle

F. A. Johnson, Multnomah Plyrvood Co., Tacoma

Nelson E. Jones. Jones Hardrvood & Plyrvood Co., Los Angeles

Ivor Kallin, Kallin Plyrvood Co., No. Hollywood

Robt. N. Kelly, M & M Wood Working Co., Portland

Lee Kirk, E. L. Kirk Plyl'ood and Lumber, Olympia

Benj. Levinson, Benj. Levinson & Company, Seattle

John Longfellou', Rep. Robert J. Willis, E,ugene

.\. E. Lundgren, Lundgren Dealers Suppli', Tacoma

Axel Lund, W. Coast Veneer Co., Crescent City

Italph Mannion, Davidson Plyu'ood & Lumber Co., San Francisco

Ii. W. \[611', Aberdeen I'lyu.ood Co., Aberdeen

Fred N{cCaslin, Roddis Ply'ivood & Lumber Co., Portland

H. W. McClary, Anacortes Veneer Inc., Anacortes, Wash.

\\rinston NlcCallum, Douglas Fir Plyrvood Associatiori, Tacoma

Frank J. N{cHugh, Jr., Building Supply Neu.s. Portlanrl

James W. McKay, Plyrvood, Inc., Tacoma

Bruce Mclean, General Hardwood Co., Tacoma

Robert B. Miller, Davis Plyrvoocl Corp., Olympia

E. W. Moore, Fiddes-Moore & Co., Portland

F. E. Nicholson, California l3uilders .Supply, Inc., Oakland

C. E. Noble, Astoria Plyrvood Corp., Astoria, Oregon

Hollis J. Nunneley, Inclustrial Plyr,vood Corp., San Francisco

V. Nyman, Aberdeen Plynood Co., Aberdeen

\\rayne A. Nyman, Fiddes Moore & Co., Portland

\Vm. K. Odenthal, Santa Rosa Ply.ivood, Inc., Santa Rosa

V. Oliver, Jr., Georgia-Pacific Plywood Co., Los Angeles

S. Logan Orvens, Jr., X{ & 1\{ Wood Working Co., San Francisco

Chet Patton, Oregon-Washington Plyrvood Co., Garibaldi, Oregon

John H. Penberthy, Northr,r'est Door & Plywood Sales, Inc., Tacoma.

N. S. Perkins, Douglas Fir Plywood Association, Tacorla

(Continued on Page 26) thal's us. 35 yeors of it! We're old in experience, but our ideqs ore young ond up-to-the-minute. Our products hove hqd our cuslomers' confidence for o long time, ond we know there's no subsiilute for quolity. Whether it's hordwood or softwood Plywood, Mosonite Brqnd Products or Formico, you con be sure it's the best. And we know thot the newest oddition to our line of building products will hove your vote too. lt's o good-looking plostic lominote, listed os "Lomidoll" on our bollot.

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A. E. Post, Buffelen Mfg., San Francisco

F. M. Radditz, Jr., Wanke Panel Co., Portland

W. J. Ritchie, Evans Products Co., Coos Bay

R. B. Robbins, North Robbins Plywood Inc., Seattle

Louis W. Robeson Co., Los Angeles

A. Rochlin, Arcata Plywood Co., Arcata

Harold E. Sand, Chas. E. Sand Plywood Co., Portlanci

Robert C. Sand, Sand Door & Plywood Co., Los Angeles

O. Harry Schrader, Jr., Douglas Fir Plywood Associaticn, Tacoma

Stan E. Sherwood, Coquille Plywood Co., Coquille

Kenneth J. Shipp, California Builders Supply, Inc., Oakland

Alan A. Shively, E. J. Stanton & Son, Los Angeles

D. N. Slenning, Oregon-Washington Plywood Co., Portland

Fred B. Smales, U.S. Plywood Corp., Los Angeles

Joe H. Smith, Puget Sound Plywowod, fnc., Tacoma

Lester J. Steers, Chas. E. Sand Plywood Co., Portland

Larry,H. Onge, Multnomah Plyr,vood Corp., Portland

Charles E. Strait, International Veneer & Plywood Corp., Los Angeles

H. E. Tensler, Northwest Door & Plywood Sales, Inc., Tacoma

Erline P. Thompson, North Robbins Plywood Co., Seattle

Frank D. Tyrell, Elliott Bay Mill Co., Seattle