TAERCHANDISING CALENDER

'UIONTHLY

HAPI PRO}IOTIONAL FEATURES

training program of this scope that has come anywhere near this record.

"And now the ball has really started to roll," Mr. Sneddon said. "During the first three months of 1962 our training program is booked solid. In all. we have now scheduled 18 classes in addition to the six we have alreadv held. ft is entirely possible that vie will graduate well over 1,000 dealers during the coming year."

The calendar is divided into two broad sections. One section contains seasonal themes, while the other lists more specifrc monthly promotional features. This approach makes the calend_ar extremely flexible. It is expected that the seasonal themes will primarilv appeal to manufacturers who can usl them in advertising almost any building product at any time of t[e year. Dealer advertising-and promotion-may be based on thesJseasonal themes, bui for more impact at the point of sale they will probably lean to the monthly teatures.

No participant in the HAPI program, however, is in any way restricted or committed to the use of any particular part, or, for that matter, the complete calendar. All participants are free to pick or choose as the calendar best lends itself to a particular product or specific "package" sale. Participation in the program is open to all companies and individuals rvithin the following broad categories: (1) all dealers who are members of NRLDA and the Federated Associations (It is not restricted to HAPI course graduates) ;

Vancouve-r Plywood eo. has formed a wholly owned subsidiary, Vanport International, to engage in thi general tmporting business with headquarters in San Francisco, it is. announ.c"d by Donald I. Plummer, Vanply executive vtce Drestdent.

(2) manufacturers of building materials; (3) wholesalers; (4) financial institutions; (5) trade publications; and a O

(6) consumer publications. Any participant will be permitted to use the trademarked HAPI identification emblem. This emblem will form the "umbrella" under which the entire industry will focus on the remodeling market. The emblem will be furnished in two forms-by itself or overall general identification purposes, and with a box added to it with space for the individual dealer's company name. Details of the complete merchandising package will be announced soon.

- Jghn Vanguard, formerly manager of Vanply's import divisi,on, has been named executive vice pri:sidenf of Vanport Intellrational. Offices will be opened January 8 at the World Trade Center, Ferry Building, San Francisco. In addition to plyrvoods and veneers, the new firm will import a broad line of general merchandise and commodities from markets throughout the world, according to Vanguard.

(The

The leading packaged door unit.

A decade of pioneering, of heavy advertising, has created the demand.

A "natural" for the remodeling market.

A "natural" for the do-it-yourselfer.

A boon to the small and medium sized builders.

New sales program is geared to your needs.