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Hit of the Show

A green-dyed miniature French Poodle was the "hit of the show" at the recent NRLDA eighth annual exposition held in Chicago. The tiny dog, a four-month-old pedigreed male named lfalle', drew attention during the fourday convention to the Modern Merchandising display booth co-sponsored by Hallinan Lumber Co., Portland, Ore; Coquille Valley Plywood Corp., Albany, Ore.; and Jackson Shake Co., Moclips, Wash.

At the end of the exposition, the dog was awarded to Mrs. C. E. Benson, wife of the executive vice president of the Ohio Association of -Retail Lumber Dealers, Kettering, Ohio, who made the closest guess as to the number of pieces of lumber sold by Hallinan Lumber Co. during the NRLDA show. Mrs. Benson's new pet was presented to her on a special NRLDA closed circuit television network program.

The booth where the dog was exhibited featured a number of merchandising innovations introduced by the three West Coast firms, including Hallinan's exclusive "Strappack" and "Lumberpack" unitized, strapped and wrapped lumber; Coquille Valley's color coded plywood : and Jackson's "Shakepack" unitized shakes shipped in boxcar with pneumatic dunnage.

In addition to the exposition booth, participating firms also sponsored a yard tour of Moser Lumber Co., where visitors were shown double door box c-ar loading of Hallinan's "Strappack," floating flat car loads of Hallinan's "Bagpack," and double door boxcars of Coquille Valley's "Plypack" colorcoded plvwood.

Hallinan Lumber Co. was also selected by the NRLDA and editors of HOUSE & HOME magazine as an exhibitor in the Better Building Center where nelv products, new tools, new methods and new handling equipment !o "build better for less" were shown. Exhibitors in this special display section were selected on the baiis of interest and importance by a panel of outstanding research specialists and architects. Hallinan Lumber Co. was honor- ed for its work in lumber packaging, including "Strappack," "Lumberpack" and "Shakepack."

Representatives of the three Western firms attending the convention were John Hallinan, president of Hallinan

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Lumber Co.; Noble Chowning Jr. and lildon Chowning representing Coquille Valley Plywood Corp., and Al Marschke of the Red Cedar Shake Assn. representing Jim Jackson, president o{ .lackson Shake Co.

AITENIION-GETIER AT THE NR1DA Exposition in Chicago eorly in November wos lhe Modern llerchondising booth co-sponsored by Hollincn Lumber Co., Portlond, Ore.; Coquille Valley Plywood Corp., Albony, Ore. ond Jqckson Shoke Co., tloclips, Wosh, ln oddition to lumber items, the booth feolured o greenJyed white miniolure French Poodle given qwoy ql the end of the show, Shown here in the boorh wirh rhc dog (right foreground) ore Jim Wright, choirmsn of lhe NRLDA motericls handling commiftee; Aliss Jeon M. King, Cuchuloin Associctes, lnc.. Portlond, Ore., who hondles publicity ond prcmotion for Hollinon lumber Co,, ond John Hollinon, president of Hollinon lumber Co., Podland.

Mohogony in Furniture Design

Reproductions or adaptations of fine lSth century styles, especially of Early American Colonial, are overwhelmingly in the majority in entries for the N[ahogany Association's Third Antrual Furniture Design Competition.

This points up a trend strongly. apparent durng fall market shorvings, aud exoected to be even more so bv Tanuary, reports Teel Williams, exeiutive director of the Mahogany Association.

A number of firms have notified the association of their intention to bring out new groups in Colonial or adaptations of traditional design for January introduction-groups too late, however, for entering the current Furniture Design Competition. By the rules of the competition, these had to have been shorvn at the fall markets.

Along with the swing to traditional has been a swing to Nfahogany, the overwhelming favorite for Colonial and original 1Sth century designs. Williams said several manufacturers are, or will be, using Mahogany for tl.re'first time.

Among the Furnitttre I)esign Competition entries, otrly "Triune," .f)rexel Furnitttre company's twotime rvinner of the competition's "Best of Show" award and an entry again this year, and an office furniture group by Flarvey Probber, Inc. are not outand-out traditional in design. Even "Triune," though considered contemporary or transitional, has marked overtones of traditional in its styling. The handsome Probber grorlp is alone irr being wholly modern in design.