New Packaged Lumber By Weyerhaeuser at NRLDA Show

Introduced at the National Retail Lumber Dealers materials-handling demonstration, Weyerhaeuser Com- pany now ts construction cut costs in unitizing and wrapping lumber to help dealers unloading, handling and storing the primary building material.

"Initial shipments are being made on a test basis to make certain the units, which are in NRLDA standard sizes, are handled easily by even small lift trucks and to demonstrate the protection of the new extra-durable paper covering," Alan T. Smith, manager of softwood lumber products for Weyerhaeuser with Tacoma, Wash., headquarters, announced. "So far, we offer the wrapped material only from our Aberdeen, Wash., mill," he added.

Shipment of the wrapped lumber usually is on railroad flatcars, rather than inside boxcars.

The bundles were easily jockeyed about by the newest materials-handling equipment at the lumber dealers' eighth annual exposition. They were of kiln-dried hemlock and fir framing in the standard NRLDA units, these about2A'high and 45" wide. The demonstration included bundles of various lengths, the average-size unit of lumber 14 feet long weighing about 3,700 oounds, -

Wrapping of the Weyerhaeuser lumber is with a laminated paper reinforced for strength and layered with asphalt for added durability. Strapping, with two bands for each unit otrtside the wrapping, is with fu-inch wide .025 flat steel straps.

The wrapping provides protection during shipment on a railroad flatcar as well as during storage at the'ilealer's yard or at the. building site,,,Siggest cost saving comes from fast.mechanical unloading of thg flatcar, oftgn frqrp botho_sides, rather. th:ih piece-by-piece hand unloading of boxcars.' There's labor savings also from easy movement and storage in the dealer's yard and easy, economical trucking to the job slte.

"Savings in handling cost, of course, ultimately contribute to lower building costs," Smith explained. "Also important, the wrapping protects the lumber all the way from the sawmill to the construction site to contribute to better construction."

E. L. Bruce Co.r Lesder in Hordwood Floor Industry, Cited for Growfh Prospects

A sharply upward profit trend is forecast for E. L. Bruce Co., the largest company in the hardwood flooring industry, according to a study by McDonnell & Co., Incorporated, I20 Broadway, New York, investment brokers specializing in the growth concept of security ownership.

"Imaginative and driving management has transformed Bruce from a lack-luster building products supplier to a strong and perceptive merchandisitg organization geared to profit growth," the McDonnell report says.

"Since 1958, when Edward Gilbert, current president of Bruce, took control after a bitter proxy fight, sales have moved from $26.6 million to an estimated $42 million in 1961, profits have jumped from $169.@0 to ap-' proximately $1,000,000. Our analysis of the company's prospects indicates that E. L. Bruce has an unusual growth potential, in an industry known for its cpmpetitive as well as cyclical characteristics. f n summary. we are foreiasting (1) a doubling in sales and (2) a four fold gain in profits by 1965-66 (3) a resumption of cash dividends in 1962. Therefore, the common stock represents a fine speculation for capital gains plus eventual income.

"Between 1958and 1961. Mr. Gilbert. utilizing the finest independent management and research consulting talent, made a thorough examination of all of Bruce's operations. The result has been a flow of new products; judicious acquisitions; greater plant efficiency; reorganized marketing methods; and tighter management. Continued diversification from hardwood flooring is being actively pursued, for the company had already entered the fields of pest control (Terminix), furniture manufacture (Dimension), plywood (Welsh), and household cleaning and waxing agents (Household Products). In addition, considerable profit potential is inherent in (1) laminated flooring for trucks and railroad cars ; (2) the swimming pool and fall-out shelter marketing program with the Coraloc Company (Bruce owns 20/o. of Coralco and has an option to purchase up to 89% (3) Bruce's 50/o interest in American fnternational, a home construction firm operating in South America."

Los Angeles Hoo-Hoo Club 2 Nominoting Committee Selects 1962-53 9lote

At a special meeting called January 2 by Joe Petrash, president of Dos Angeles Hoo-Hoo Club 2, the nominating committee of the fraternal organization headed by Snark of the IJniiverse, Harvey Koll, placed, the following names in nomination to manage the club affairs during the fiscal year 1962-63: Ben Gardiner, Snark and President; Ole May, 1st vice piesident; Don Gow, 2nd vice president; Wally Lingo, 3rd vice president; and Phil Kelty, secretary-treasurer.

This slate will be presented to the membership for action at the regulai meeting February 2, 1962 to be held at Inglewood Country Club when the elections rvill take place. All members are urged to be present in order to take an active part in guiding the future activities of the lumber fraternal organization.

Porticiponts in rhe Polm Springs Conference of the

Lumber Associqtion

of Southern ColifornioAdditioncrl Photos on Poge 38.

SEEN AT THE PAnt SPRINCS CONFERENCE OF IHE IUMBER ASSOCIAIION OF SOUTHERN CALIFORNIA. Top row, left: Russell Mullin cnd son, ferry, wfto ir Associotion president. N€xt: Jednette Shore of lhe Associqlion stqfi. Next: Rolph Rus:all of Consoli{gred, Righr: Donold Sonds qnd Norlon Holhcwoy. Sacmd row, left: ISrs. Ken Diebl and lVlrs, Poul Hollenbeck. Next: Williom 5. Russell of Whifiier. Next: the ever-geniol Woyne i/lullin. Righr: Poul Hollenbeck, A:sociotion €xecutivo vice preridenl ond Al Childs.

Third row, left: Roy Pstercon ond 1. W. Johnron, vice president ond president, respectively, of long Beoch's Hommond lumber. Nexl: Mrs. l/lory Eosterly cnd filr. Ino lllcGahey..Righr: Herschcll lorrick, Jr,, ond Fronk Horringlon.

Bottom row, left: Russ Fritchey. Next: Bob Sicvcr. Nrxl: Stove Hcthqwcy. Righr: fhose well known lumbcrmen from Long Bccch, A, t. Borcheldcr ond Frode Kilsfofc.