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1962 HAPI
SEASONAT PR,O'UIOT IONAT TH EIIIES
INTERIOR EXPANSION
"More spaoe for befter living"
"llew found space-new found fun"
EXTERIOR IMPROVEMENTS
"The
EXTERIOR REMODETING
"0peration
INTERIOR REMODETING
"Good looking-good living"
"Give yourself a HAPI holiday"
NRTDA Announces 1962 Colendor for Industf-Wiae Home ond Property lmprovemenl Progrurm
The Home And Property Improve- ment (HAPI) merchandising calendar for 1962 has been announced bv NRLDA and distribution is beini made to all potential participants.
_A_ccording to E. F. "Al" Walsh, NRLDA intra-industry relations direc- tor, the calendar contains predeter- mined themes to serve as the focal point on which dealers, wholesalers, manufacturers and news media can "zero in" for maximum concentration of effort to merchandise home improvements.
_ fn announcing the program, Thomas T. Sneddon, adirinisfrative vice presi- dent of NRLDA, outlined the leldership role which the retail lumber and building materials dealers are taking in the home and property improvement market. "During the first 120 days of operation of the training phase of the HAII program, 140 dealeis completed the five-day course. I know of no-other
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