Our new mill is in full operation. 20,000 square feet designed and planned for custom precision milling. lt's one of the biggest in Southern California.
Edge gluing, sanding, cut-parts, special patterns and detailing are some of the services offered. The latest milling machinery and our experienced operators assuretop quality work and on-time delivery.
A large inventory of Sugar Pine, Douglas Fir, Ponderosa Pine, Cedar, Alder and Ramin is available for milling or for lumber orders.
United's other services include an Industrial and Pallet Division that manufactures pallets, skids and crates to customer specifications.
The Wooden Box Division is another new addition at United. Box shook materials as well as finished boxes can be ordered.
For lumber, pallets, skids, crates, and your milling needs call us.
San Francisco Bay Area's Largest Vholesale Distribution Yard
timbers - Douglas Fir and Redwood clears - long dimension - special grades treated and fire retardant lumber & plywood
forncrly CAUFORNTA TUMBER MERC}IANT Merchondiring ond News Leoder since 1922
Pages 8-18 of this issue, as well as page 30, are devoted to The Merchant Magazine's Annual Business Forecast. Within these pages are an indepth look at what a number of leading industry figures see for 197 5.
TWENTY-FOURTH ANNUAL MANAGEMENT CONFERENCE HARDWOOD FLOORING GAINS MORE POPULARITY
MULTIPLE PROBLEMS PLAGUE INSULATION BUSINESS NAWLA 1975 DISTRIBUTION DIRECTORY PUBLISHED
DENVER HOO-HOO CLUB SELECTS NEW 1975 OFFICERS REP. HOSMER BLASTS SIERRA CLUB ACTIVITIES
Publisher A.D. Bell, Jr.
Editor-Manager David Cutler
Contributing }ditor Dwight Curran
Advertising ?roduction Mgr.
Ms- D. Hamil
Ail Director Martha Emery
Stsff Artist Michael Smith
Circulation Marsha Kelley
WESTERN LUMBER AND BUILDING MATERIALS MERCHANT (The Merchant Maeazine) is published' monthly at 45fi)'Camius Dr., srite 476, Newport Beach, Ca. 92660, Phone (7t4) 549-8393 or (714) 549-E394 by California Lumber Merchant. Inc.-Second-class Dostage rates paid at Newport Beach, Ca., ai'd addiiional office!. Advertising rates upon request.
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ELCOME to our Annual Business Forecast Issue with its compilation of exclusive forecasts that begins on the following pages. We are indebted to the top industry men who authored these pieces for their insightful reports on what they see for the 19751976 market.
There is another market factor we would Iike to get into here that has recently appeared on the business scene and is one that holds the potential of having a major effect on lumber, building materials and the other supplier industries to housing. It is the shortage of energy. In the long run, it may have a greater effect on lumber and building materials than does lack of money now or potential population changes over the next 20 years.
Our industry (mostly) is one of derived demand, which means the lumber and building materials firms do not create the demand for their products, they react to outside forces and supply according to the demand created by others. The inherent drawbacks in this can be felt all to painfully today as the industry stumbles along, beset by the lack of mortgage money for housing, its number one market.
Experts now are beginning to say that gas and electric energy shortages (including adequate water and sewage hook-ups), may in 1520 years cause the total number of single
family homes built in a year to drop to 200,000. That's right, 200,000. The thesis is that only multiples will be energy efficient enough to meet the local and regional energy codes that will be established for new construction. More multiple dwellings mean less Iumber and building materials, a derived demand situation that could have staggering effects on the amount of materials consumed in the new housing sector.
Don't be too quick to dismiss these concepts as too far out; consider the dramatic and drastic changes ofjust the past 10 years. Because a change is far reaching doesn't mean it won't happen. Or that the hypothesis can't come true that says a decreased number of single family homes will cause a major shrinking of the home fix up market. Additionally, according to a concurrent little horror of a theory, that the public will come to view housing as a machine to perform a function for a limited period of time, the same way an automobile does, and that public interest and spending for their homes, whether singles or multiples will greatly diminish or simply vanish, a victim of changed tastes.
Could it be conjuring up the above nightmares for the long term picture, that in two decades we'll look back on this period as the "good old days?" Could be, stranger things have happened.
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Hwy. 99 W. one mile south of Williams, California
P. O. Box 837
Area Code 916/473-5381
ey Harold E. Sand Executive Vice-President Georgia-Pacific Corp.
IITith many Y Y building materials merchandisers as well as manufacturers, builders and real estate peo- ple joining forces to meet head-on, the worst part of the housing industry's ills appears to be in the "darkest before dawn" stage.
In fact, after a careful look at what appears ahead, we at Georgia-Pacific already have several new plywood and lumber manufacturing facilities under construction for completions starting fairly early in 1975 and extending into mid-1976. Part of our thinking is that, as we all do the jobs we must do in the interim, housing starts will have moved up to the 1.8 million to 2 million level for conventionals by the end of next year.
Right now is the time to start planning for the upswing. Our talking, thinking and working should be aimed in that direction so we will be prepared to take advantage of opportunities when they arrive. Along this line, our own
"certified dealer" program, in which several thousand retail dealers are already involved, is not only geared to today's marketing problems, but the planning and materials for coming marketing opportunities are already well along.
Although housing money has been an immediate problem, we think the prime rate will drop substantially as next year progresses with money demand for capital goods declining and more funds finding their way into the mortgage market. It now looks like the familiar cycle of housing preceding the general economy up, as well as down, will be followed in the current situation.
In addition to obvious preparation for the coming market, there are other areas in which we can work to help assure a healthier industry in the future.
One area, of course, is the adverse impact of indirect land use controls that is increasing the cost of new residential construction through sometimes overzealous environmental concerns. These have stopped many projects dead in their tracks or sharply elevated costs. Anything that adds to housing costs has a direct adverse effect
Worst part of housing industry if f s nearly over 1.8-2 million level for conventional housing starts by end of '75 essential to plan and prepare now for the upswing that is coming.
on the entire industry. Only concerted action can keep this trend within bounds.
Along that same line is the artificial timber shortage that has, in some instances, quadrupled the price of timber to many plywood and lumber mills in the past two years. This obviously is adding to the cost of forest products made from this renewable timber resource, which eventually must replace more and more building products made from nonrenewable resources such as oil, natural gas and metals. Today, a full third of all the nation's timberlands is precluded from sustained growth management (harvest and reforestation) by wilderness setasides, parks, scenic waterways and other special circumstances. Another 18 million acres of federal lands is now in "cold storage" as potential additional wilderness. If such cutbacks in sustained growth of timber continue, the effect on the industry, all the way from manufacturing through retailing, is obvious. Without the help of retailers, and their customers, this situation will continue to grow more serious in future years.
In the meantime we, and others associated with manufacturing and sales of construction materials, are doing what we can to speed the coming upturn by presenting the facts of money requirements and raw material problems of the non-timber-owning companies to the right people, encouraging others in the industry to do the same, and are improving our merchandising help to customers in the interim.
Some hard work along these lines right now will pay off in the months and years ahead.
D REDICTING what's going to I happen in building material distribution in 1975, is like trying to play tennis with no strings in your racket you might hit the ball, but chances are against it.
For distributors of building materials, the burgeoning home improvement/remodeling market will be a major factor in maintaining sales and profits for 1975. This market, at least so far, has acted as a counterweight to the lower housing starts experienced this year, particularly in the last half of 1974.
Over the past few years, NBMDA distributors have increasingly placed their sales emphasis on faster-turning, higher-margin Specialty Products. A recent survey of our membership showed that over 58% of our distributors handle Spe-
Home improvement/remodeling an important factor for distributors small hike in housin! starts ln late '75 .... more emphasis on specialty products.
cialty Products; a dramatic increase over the past several years. This increasing emphasis places our average member in an excellent position to service accounts specializing in selling the various consumer oriented retail dealers.
As far as the present low level of housing starts is concerned, it's the feeling in our association that not much improvement will occur until the last half of 1975 .... and then only a small increase in starts is predicted. t976, tho, should be an excellent year due to pent-up demand for new housing, assuming lower interest rates are available.
Again, that same survey of our distributor membership noted that the most important current problems facing our industry are increased operating costs, inflationL/cost of money, pricing instability, inventory levels/costs, shortage of materials (which now seems to be easing) and collections. These important factors are going to assume even greater importance in 1975. If these factors improve, 1975 will be an average to good year.
The old saw about "sitting on your hands and doing nothing" applies to the present market situation. For tliose individual's who will work hard, 1975 will be a rewarding and profitable year.
that will follow the changing demands of current inflationary trends.
Demands of inflation on cash flow will be acute as volume increases. This problem will be number one to management along with maintaining proper merchandise mix.
Consideration by management to distributor and manufacturer delivery flow is one phase of management control that will affect the total bottom line result. Being flexible, and having proper purchase controls, will assist management in meeting this problem. Almost daily inventory appraisal will become an operating must.
(Phase turn ta Wge lo)
E)y the time
t-, this has gone to print I believe we will have seen the bottom of the market for lumber and a slightlncrease ln '..li prices on some ii: items.
I would expect some moderate upward price adjustments before the first of the year due only to restricted lumber production.
I am not at all optimistic for 1975.
However, I do believe there is a possiblity of a gradual improvement in the price structure as the year progresses. This gradual improvement would be contingent on the federal government taking some affirmative action.
Of definite help would be passage of the Mills-Butzman bill (exempting from tax a portion of interest earned in thrift institutions). We definitely have to get money back into the mortgage market or there is no hope for the lumber industry.
Besides availability of mortgage money we will need public confidence renewed in our economy and our government. These are two very big "ifs" and right now I don't have very much confidence in the ability of Congress or the adrninistration to take real, positive action on our problems.
If Congress and the admistration proceed with a meaningful program I would still predict a poor first half and a mediocre second half for 1975. It they continue on their present course a very poor year for our industry is inevitable.
fl ontinued \-z good business climate will prevail in the retail hardware and home improvement center business, and even more so to those*Fred Hichensis gen. mgr., lumber diu., Cabax Mills, GranfsPass, Or.
The need for more, and continued employee training will become more important as the untrained labor pool becomes more available, and unemployment in other fields becomes more acute; meaning more available people, but untrained. The trained clerk is, of course, the greatest asset of this industry.
Management will evaluate total performance using industry research guide lines available to them
To the management that affects such procedure, results are to be much better than management could expect because our research continues to show the future of this industry was never brighter.
Future of hardware industrY never brighter .... demandsof inf lation on cash f low and proper merchandise mix are top problems.
HE current plight of the U.S. housing industry, coupled with world-wide financial uncertainties, has resulted in a level of pessimism in the forest products industry like we have never seen before.
Is this pessimism warranted? At this moment, November 1974, things aren't so hot out there in the marketplace. Nevertheless, we think there has been a little too much "gloom and doom" that is not based on realities. It is our view
that the nadir of this forest products industry decline has been reached.
In making that statement, we are not overlooking the serious near-term and long-term problems our industry faces along with the home builders. While the savings account tax exemption is not the entire answer to the volatility problems of housing, the concept of rewarding savings and penalizing over consumption is surely the way for this country to go. And it will help. When will these (and probably other) actions turn housing activity up? It will not be until the third quarter of 1975 before we see anything substantial.
However, it is reasonable to assume that within 90 days or sooner we will see a firmer market. There has been substantial curtailment of production in the West, in the South and in Canada. This curtailment of production has a time lag, just like the one that exists between mortgage money
availability and stud walls actually going up. Thus, the curtailed production of the past 60 days should start showing up in the next 30 days.
By early spring of 1975, buyers should be convinced that there is little or no downside risk in prices. At that point, inventories by the "smarts" will start being built. Without doubt, there will be less production immediately available when housing does begin to substantially improve. Our premise is that you will then see some real price increases in all wood products.
Thus, we subscribe to the thought that there is, indeed, "light at the end of the tunnel." Our one word of caution between now and mid- 1975 is that receivables and company liquidity mean survival. Going out on a limb to maintain volume or increasing debt can mean disaster.
Our final suggestion:
Switching from imported Scotch to a good California wine for the next few months won't be the end of the world. Buy by the case and pay cash!
lTt he redwood I industrv expects 1975 io be a healthy year despite the dramatic drop- off in housing starts from the record levels of 1972 and 1973.
Home improvements, of course, have been a big plus of the past year and will continue to create an especially strong market in 1975. The California Redwood Assn. will again focus the majority of its promotion efforts on the garden grades of redwood (commons) and their advantages for decks, fences, trellises, benches and other outdoor home improvement projects. This year we will also promote redwood commons to specifiers in Iight of an increasing interest in adding outdoor redwood amenities on a large scale to multi-unit and
light commercial projects.
Prospects for an upturn in the housing market are good in 1975, but we probably cannot expect that recovery to begin until the middle or end of the third quarter. Interestingly enough, the higher priced homes and multi-unit projectswhich make up most of redwood's residential marketare still selling at a reasonably strong pace. As a result, redwood sales have not slowed markedly, and we expect this trend to continue through the coming year.
The redwood supply picture improved in 1974 to the point where dealers can now expect prompt delivery of most orders.
Mill inventories, especially of redwood commons in demand for home improvements, are in good shape so the favorable supply picture should continue in 1975.
more promotion of redwood commons .... supply picture to continue favorable in '75 no further drop in redwood sales anticipated.
plywood industry will look back on 1974 as a time of trial in its major market. home building. This year will also be remembered for the continuing bright performance of many nonhousing markets.
Looking ahead, however, there is considerable hope for a strong market recovery in 1975, with most of the action in the second half of the year.
Considerable hope for a strong market recovery in the second haff of '75 .... general construction will continue to be a strong plywood market .... industrial consumption of plywood will be up in'75 and '76.
Production curtailments and mill closures linked to the housing decline have been widespread through the summer and fall of 1974, particularly in the Pacific Northwest. The level of curtailments and closures has at times affected as much as one-third of the total plywood industry.
The substantial, and necessary' publicity concerning these closures has tended to obscure our solid achievements in the nonhousing markets.
Markets like general construction, remodeling and the transportation and materials handling sectors of industrial application have responded to intensified industry and association Promotional efforts.
Wellern Lumbcr and Bulldlng Mlterhl! ilERCHANT probably will enter 1975 with a lower physical volume on the railroad. However, our freight revenues will benefit in 1975 from the full-year effect of the general rate increase that was authorized in June 7974."
General construction has been enjoying boom conditions since late 1973. We expect the boom to moderate somewhat in 1975, but it should still offer plenty of opportunities for plywood.
HEThe over-the-counter market (do-it-yourself and contractor remodeling projects) is limited only by the extent to which we are prepared to invest in promotion. It is being helped by a national remodeling boom and by the steps APA hds taken in cooperation with dealers and distributors to improve our merchandising.
APA field men have been engaged in a nationwide series of calls that will have brought the latest association remodeling aids to 5,000 dealers by the end of 1974.
Our major remodeling publicity drive, currently scoring high for plywood in top consumer magazines, is being expanded with new projects this winter and next spring.
Despite its many current problems, the plywood industry looks forward to 19?5 and the years beyond with confidence. A continued strong industry promotion program will be the key to a better future.
ESPITE the economic uncertainties and vexing inflation that continue to challenge the entire country, the officers of Union Pacific Corp. and its subsidiary, Union Pacific Railroad, say there is every reason to expect that the 9,500-mile road will continue its uptrend in profitability.
James H. Evans (pictured) president of the New York based corporation which is diversified along traditional lines of transportation, natural resources and land development, says that "We
"Looking even further into the future," Evans said, "We confidently believe that our transportation business will outperform the American economy. We serve one of the fastest growing regions of the country with a railroad that has long been highly regarded for its efficiency."
Despite tonnage declines in forest products hauled, UP believes market will recover in second half of '75 and plans for more boxcars energy problem is seen as a plus factor for UP.
Hauling lumber also is important to UP revenues, but because of the softening of the housing market, the railroad's tonnage of forest products is below that of a year ago. The road is optimistic, however, that the market will recover by the second half of'75 and is making plans to more efficiently fill the needs of its shippers. For example, UP has responded to the Western Wood Products Assn's. call for boxcars with an inside length of 52'6". Recognizing this need, UP included 500 of these cars in its 1974 equipment program and anticipates building several hundred more of them in the next few years.
As forbidding as the energy problem is, the situation is a plus factor in the railroad industry's outlook. Economists generally agree that trains present the most fuel-efficient ground transportation for most products. This potential for efficiency in an energy starved world has improved public attitudes toward railroads.
The railroad industry faces very stiff labor negotiations during the next few months, but UP is hopeful that, as was the case with the present contract, the negotiations will be concluded without a strike or even the threat of one.
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Providing Consultative Services for the effective use and distribution of Domestic Wood Products in addition to a Wholesale Division Exclusively specializing in the export market
MARKET SURVEYS
STRATECY ANATYSIS
EXECUTIVE RECRUITMENT and PLACEMENT
MANACEMENT PERSONNE[ SCRET'{ING MANACEMENT SYSTEMS ENCINEERING and DEVELOPMENT
WOOD PRODUCTS ENGINEERING
WITLIAM E. BAUGH & ASSOCIATES Newport
tTt HE amount of unre- result of a committee chaired by recession. Residential housing has .l California at its 24 annual Management Conference, held recently in Palm Springs.
forested land in America is a Burns Lumber's Gordon Woolard lost funds, he said, due to the scandal equal to Watergate, and is expected to increase LASC boom in plant and equipment Senator Mirk Hatfield (R-Or.) services to its members and to spending and oil payments to the told the opening session of the make the group more effective in Arab nations. Lumber Association of Southern dealing with industry matters. The solution to inflation is to get the federal budget under control, and institute priorities thru the budget. He urged fewer controls for a healthier economy.
Citing housing as this country's number one problem, and the root cause of a wide variety of social ills, Hatfield called for intensive management of U.S. forests and de-control of both public and private exports of logs. Military spending should be cut to fund the needed reforesting and management programs as a strong economy is America's best defense, he said.
Stating that the U.S. had taken out profits many times over the cost of the raw materials that we have purchased from the Third World, he said the U.S. owed the world a debt to feed the starving peoples and that it was in our best economic interests to do so.
LASC president Frank Purcell also told the Spa Hotel gathering the association was in the black (1lth year in a row), had increased its membership, instituted a dividend paying insurance program, and had moved to new oflices at 1915 Beverly BIvd. in Los Angeles.
A new Five Year Program for the association was also noted. It is a
New officers for 1974-75 are Seth Potter, president; Chuck Jenkins, v.p.; Jim Barr, sec.; and Don Derbes, treasurer.
An excellent panel on fundamentals affecting residential housing was featured the first afternoon, Nov. 14. Art Contreras, Great Western S&L, sees no immediate upturn, though 1975 could be a good year if money is available. It takes time to get the money, when it becomes available, back into the marketplace, Contreras noted.
Gil Ferguson, Council on Environment, Economy & Development, a builder/business lobbying group, noted the political instability inherent in a nation when only the top one-third of the population can afford a new house, as is the present case in the U.S. He called for more competition in housing by getting government out of the market. He said hidden costs in a mortgage, such as cutbs, Iighting, greenbelts and the like, were public costs that should be borne by taxes, not the homeowner; government is the problem, not the solution to the high price of homes. Ferguson stressed that a dependable supply of money must be found for the home building industry.
Verl Johnston of the Federal Reserve Bank told the wellattended meeting that he sees some light at the end of the tunnel, that the recovery has started and that we're at the mid point of the
In an interesting prediction, Johnston said domestic energy demands by 1990 may reduce the number of single family dwelling units to 200,000 with the balance being in multiples.
Elements affecting residential housing and f uture lumber supply questions tackled bY two excellent panels .... Seth Potter elected new president . . Sen. Mark Hatfield strong keynote speaker 5 year plan for association announced.
"OIe" was the Word of the Day for the Mexican flavored dinnerdance that left more than a few throbbing foreheads and red eyes for next morning's first rate panel on lumber supply in the future. Panel moderator Joe McCracken, exec. v.p., Western Forest Industries, Portland, said that excess production capacity was a short, not Iong term probIem and that housing starts may dip below the one million mark for several months this spring.
Clyde Kalahan, Weyerhaeuser Co., Tacoma, described the U.S. situation as one of a timber surplus coupled with a production capaci- ty shortage. Exports are vital to our domestic industry, he explained, as they allow industry to derive the profits needed to build the production capacity required to meet all market demands. Exports of forest products are also a vital part in helping our balance of payments status.
Noel Wicks, Timberlane Lumber Co., noted that the oft-forecast increase in housing starts to the 1.4-1.5 million level means a 25V hike in wood demand over present market conditions. He wondered aloud if at the 1.7-1.8 million level (expected now to occur in late 1975) would not cause skyrocketing lumber prices as supply fell short of demand.
American Plywood Assn. exec. v.p., Bronson Lewis, observed that some, though not all, excess production capacity built in anticipation of the nation meeting the
goal of 2.6 million homes per year as set by Congress in 1968 was being taken up by their recent diversifications into non-housing markets. New composite panels just now reaching market are a result of industry efforts to stretch the raw material supply.
Bernie Sloop of American Forest Products, while noting the presently gloomy condition of moulding and millwork, pointed out that the industry has grown tremendously since the 1960s and that he sees the next 20 years for that part of the wood products industry as being "fantastic." Efforts to extrude sawdust and other wastes into moulding have yet to prove practical he said. Thinner profiles are to be expected in the coming years, he forecast.
Pulp and paper expert Ernie Leopold, Crown Zellerbach Corp., noted that tight supply conditions were expected in the paper industry from 1975-77 and that one key for conservation of paper is a better program to recycle than what we have now.
ll{TRODUCING panelists (1) is Don Derbes. (2) Sylvia and Jim Frodsham. (3) Noel Wicks, Sterling Wolfe. (4) Pete Speek, John Sweet, Pete Ganahl. (5) John Harmer, John Weston. (6) Murray Marsh, George Clough, Dave Davis. (7) Bill Johnson, Bert Holdren. (8) Marc Myers, Stan Brown, Al Newkirk. (9) Bob Ransom, Jerry Essley. (10) Bill Nickerson, Bill Connor, George Cudworth, Larry Quinlan, Pete lves. (11) Jerry Holdren, Wendell Lawson, Walt Smith. (12) Clint Rygel, Jack Secoy. (13) Bus Blanchard, Frank Stanger. (14) Ray Peterson, Verl Rhine, Jim Collins, Scott and Raloh Cardwell. (15) Dave MacDonald, Hal Anawalt, Robert Dimeco. (16) Bob Sievers, Jim Nelson (background), John Lipani. (17) Clyde Kalahan, Bronson Lewis, Bernie Sloop. (18) Dave Willis, Norton Halhaway, Max Garmon, Bob Ransom. (19) Leroy Ostrander, Mike Jameson, Tony Pacheco. (20) Lynn Dawson, George Otto. (21) Leon Lauderbach, Bill Hormuth, Tim Timmerman.
The formal portion of the convention concluded with a luncheon lightened by the remarks of outgoing president Frank Purcell who delighted the lumbermen and their wives with some very funny remarks on the world in general and the industry in particular.
erhaps the most dramatrc economic display in the lumber trading scene this past year has been the reaffirmation of the sensitivity of the lu market to changes in levels of housing starts.
By Tim Llndgren President United Wholesale Lumber Co. Montebello, Ca.While forecasters at all levels of government and commerce have predicted a diverse range of activity levels for the economy in general and the lumber market specifically, the fortunes of the lumber economy have paralled very closely the rise and fall in "housing starts". This has been true at all levels in the production and sales of lumber items and eventually reaches across the full
Housing starts at the 1.7 million rate by late'75 .... moneywill remain hard to get, prime rat at goh by mid-year,... unempfoyment wif f go over 7Yo, dropping back to under 6% in spring , a strong general upturn by mid to late'75.
spectrum of lumber merchandising including specialty items which may be one or two steps removed from the basic construction category.
In considering a prediction for 1975, the following economic factors will have an important bearing on the overall climate of lumber trading activity:
I Housing starts will continue to decline in 1974 as reflected by the current decline in building permits of 8.4%, but will rise steadily during mid to late 1975 to a rate of 1.7 million by year's end as government subsidies take hold and more attractive mortgage rates are available.
I Money will remain hard to get but will slacken somewhat with the prime rate levelling at 9% by mid year.
Leading economic indicators for September declined 2.5%sharpest in 23 years.
I Unemployment currently at 6% will rise to an excess of 7 .0% by year's end. It will, however, drop back to under 6% in spring.
I G.N.P. has declined by 2.9% in 3rd quarter representing the 3rd successive quarterly decline; certainly flirting with recession definition.
The above factors in summation portray a continuing softening of the economy in general for the balance of the year and well into 19?5. At that time it is felt that the stimulants which will be injected into the economy will be taking effect and will lead to a strong uPturn in mid to late 1975.
These general economic conditions will place additional stress on the producer and distributor of lumber products. More than ever management stamina and astuteness will be tested.
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Sanford R. Goodkin. the respected housing researcher, sees monthly housing starts dropping to the 800,000 level, then soaring to almost the 2 million level in the next 12-15 mos. economist Charles Young feels the bottom point in starts will likely occur in Feb.. .
George Fulton, Walker & Lee, a major realty firm, predicts housing's "money problems will be solved" the National Housing Center Council, Washington, D.C., finds forecasts on housing starts for 1975 falling between 1.2-1.8 million Robert B. Pamplin, pres. and chairman of Georgia-Pacific, warns that if the fed and Congress doesn't act soon, " we'll all be in the soup, not iust housing"....
One highly regarded industry consultant says il will be obout i,980 before starts return to the 2 million level because about 807o of the 25-34 year olds make $ 15,000 per year or less and can't afford the average $35,000 tract house....
Traditionally gloomy economist Eliot Janeway is quoted as saying the nation r.r or the brink of economic disaster, with more unemployment this Spring . Albert H. Cox, Jr., exec. v.p., Lionel D. Edie & Co., notes that the low level of confidence in business "could drive the recession deeper".
United California Bank and Security Pacific Bank forecast the national economic slump to last until mid-1975, making it the longest and sharpest recession since the 1930s . .. . UCB also says an economic catastrophe is " not in the cards" and that the rapid increase in the price of homes will retard the housing recovery....
Bank of America sees '75 as "another flat, difficult year" and cautions that the threat of wage and price bontrols " should not be minimized" .. Merrill Lynch, Pierce, Fenner & Smith opines that "Demand for forest products is at or near its low . . with a minor potential on the downside".
Pallet manufacturers will become the second biggest user af Iumber by the early 1980r, according to the N'tl. Wooden Pallet & Container Assn. timber and timberland values will continue to grow despite business cycles, according to Harry Kane, exsc. v.p., GeorgiaPacific. . .
For the 4th consecutive mo., hoasing starts declined, to 1,124,000, the lowest level since Jan., 1970 bldg. permits also crashed, down to 42Vo below the year-ago figure and their lawest level since Dec. 1966.... more encouraging is the decline of the prime rate, now down b lAVo from its recent historic high of lT%o. . .
Fibreboard stockholders have ok'd the San Francisco's firm's plan to buy Yuba River and Brunswick Timber companieso but dissident stockholders hsve fled suit to block the proposals
. Boise Cascade has purchased Laymon's Lumber Co., Goldendale, Wa., for an undisclosed amount....
Evans Products has borrowed an additional $15 million for working capital, the troubled Portland firm recently announced that their 3rd quarter loss was $12.7 million, far greater than anticipated; further sale of plants and equipment are expected Weyerhaeu.rer has opened a new warehouse in Fresno, Ca.....
Simpson Timber has permanently closed its Shelton, Wa., insulating board plant because of "economic and environmental reasonso'; their corp. HQ has moved to new offices at 900 4th Ave., Seattle Champion International's U..1. Plywood div. is building a new distribution facility in Beaverton, Or.. .
Dant & Russell has moved into new corp. HQ at l22l S.W. Yamhill, Portland .... Fremont Forest Products, Whittier, Ca., has closed its Phoenix, Az., office Potlatch has moved its Southern California offices from Long Beach to Carson ... Sean Lumber Co. has moved from Santa Ana, Ca., to Westminster.
Sherwin Willioms has roundfiled their paint-bucket-dumPing-paint-on-the-globe trade mark for a new logo using the two names Jim Hamington, late of Ward and Harrington Lumber Co., is planning to reenter the wholesale lumber business, probably from California's Orange County....
Louisiana-Pacifc's top man, Harry Merlo, recently wrote President Ford and the rnembers of Congress urging " a return to a non-partisan, common sense balanced budget to attack inflation;" the company is urging others to let the president and Congress "know how you feel"....
Tacoma Box Co. Tacoma, Wa., is celebrating its 85th birthday this y€ar Ransom Brothers, Ramona, Ca., has just completed 50 successful years in business Solana Lumber Co., Solana Beach, Ca., recentlY razed its original bldg. (circa 1923) to gain more display space....
Palmer Lumber Co., Chehalis, Wa., recently staged an open house for its Sl10,000 new retail facility .. .. Mauk Lumber Products, Seattle, recently settled into new quarters
ftom
Bill Johnson
John Polach
Larry Hansen
Walt Hiort
Pete Middlekauff
Bill Robinson
Al Bell, Jr.
Ruby Spoor
Willine Brashears
Sonia Mastriana
Christine Miller
Glaudia Tynes
and all the folks at Hobbs Wqll Lumber Co., lnc.
Black Bart Hoo-Hoo Club - Dec. 7, Xmas dinner dance, Redwood Valley Grange, Redwood Valley, Ca.
Los Angeles Hoo-Hoo-Ette Club - Dec. 9, meeting (place to be announced).
Los Angeles Hardwood Lumberman's Club - Dec. 12, Stevens Steak House, City of Commerce.
Oakland Hoo-Hoo Club - Dec. 17. luncheon. California School for the Deaf & Blind, Oakland, Ca.
San Francisco Hoo-Hoo Club - Dec. 20, annual Xmas party for underprivileged children (all lumbermen, lumber gals and friends invited). Marines Memorial Club, San Francisco.
Orange County Hoo-Hoo Club - Jsn. 2, meeting, Mile Square Country Club, Fountain Valley, Ca.
Rogue Valley Hoo-Hoo Club - Jan. t, Concat, Rogue Valley Country Club, Medford, Or.
Los Angeles Hardwood Lumberman's Club - Jan. 9, Stevens Steak House, City of Commerce.
Lumber Merchants Assn. of Northern California - Jan. 12-14' management seminar, Asilomar, Pacific Grove, Ca.
Los Angeles Hoo-Hoo-Ette Club - Jan. 13, meeting (place to be announced).
San Francisco Hoo-Hoo Club - Jan. 15, meeting, The Storyboard Restaurant, San Francisco.
80th California Gift Show - Jrln. 19-24, Biltmore Hotel, Convention & Exhibit Center, Merchandise Mart, Los Angeles.
W.O.O,D., Inc. - Jan 22, A.I.T.C. architectural seminar (place to be announced).
John HarmerRonnie HarnewMate Rick HarrellFrank HarringtonJim HaringtonStuart Harislvan HartBob HathawayNorton HathawayBob Heberle - Butch HeberleJay HebertDon HelmigJim HendrickBill HerndonDenny HessJerry HickeyFrank HigginsAnn HigmanDan HigmanJeny HigmanRon HiteBert Holdren
Jerry HoldrenFred HolmesJohn HolsteinRon Hopkins - Bill HormuthJim HormuthSherm Hoyt
Highlight of our recent board meeting was acceptance of a Property and Casualty Insurance Program for Lumber dealers. It provides a simplified, one policy package in conjunction with a group loss contro^l program resulting in lower premiums for participants.
All dealers. Iarge and small. can benefit. Each company will be written individually, with the coverage tailored to its needs.
Included in the basic package are: property, blanket coverage; general comprehensive liability and p.d.; automobile comprehensive liability and p.d.: automobile physical damage, on 3elected units; crime -insurance, b-ianket bond; umbrella excess liability. Extensive optional coverages are also available.
The board has approved Sept. 24-26. 1975 for the 82nd drinual convention of the MSLDA at the Hilton Inn in Albuquerque. Nino Trujillo assures all that
this will be a great convention.
Nearly 800 people attended the National Lumber & Buildins Material Dealers Assn. convention in Scottsdale. Joe Harley was there, also Ken Brosh, Howard & Roy Anderson, Jim Beardall, Chet Nortz and your truly.
News around the Reeion:
Traveled in Southea-stern Colorado recently Pat Gergen and wife, Candy Sue, Esch Lumber Co., Burlington are expanding their facility with a classy "decoiators loft". Candy Sue has i degree in interior decorating; this is an interesting way for a lumber dealer to diversify ... two yards out there have closed since my last trip, Wiley Supply at Wiley, and Pickerill Lumber, Ordway Russ Reich, manager of Snell Lumber Co., Salida for many years. is retiring. Elmo Warnaca, no stranger to the territory is the new manager welcome new associate member, Newman Redwood, Inc.
Obituaries: Albert Bish. 70. Bish Bros. Co., Rocky Ford, started the company there in 1941, son Bill carries ori ttri: business. Clarence Hotovec. 56. senior salesman of Wholesale Building Supply,
Grand Junction, died from iniuries in an auto accident. Louis Scaplo, 57, salesman of Wholesale Building Supply Co., lived in Pueblo and traveieil southern Colorado for years. Loren Henderson of Hendeison Sales, Roswell, long time wholesaler of lumber and brick in southeastern New Mexico. John E. Roberts, 85, former president of Sterling Lumber & Investment Co. He had been with Sterling since 1936.
Hardwood flooring continues to gain popularity with homE handymen (ha'ndy persons?) and the Sept. issue of Budget Decorating and Remodelulg carries a lengthy and well-illustrated story on how to lay hardwood flooring.
Included in the story is how to install a parquet floor, tools needed, planning the floor, preparing the subfloor, laying it, and clean up and maintenance.
The story concludes with the information that installation advice comes with the product and that "your dealer can help with any problems that may arise."
The story reflects the continued push by the manufacturers and distributors of hardwood flooring to promote their products both to the public and to the trade. There is considerable momentum behind the promotion and hardwood flooring is gain-ing appreciably in popularity.
Problems of severe material shortages, increased costs, and delayed deliveries are plaguing insulation contractors throughout the nation. As a result, they are finding it extremely difficult to meet the increased demands for insulation installation that have developed since the energy crisis.
These were the findings of a confidential survey of material availability commissioned by the National Insulation Contractors Association and conducted bv Price-Waterhouse.
MICROFICHE, plumbing depts., store plans, and business trends were fealured at a series of six gatherings recently lor California and Arizona dealers held by American Wholesale Hardware Co. Here, Gene Anderson explains new plumbing display to the dealers.T HIS is a special message to all I retail lumber and buildine material dealers of Northern California and Nevada who are not members of LMA and to the suppliers who are not members.
There is no doubt in anv of vour minds that inflation is going io be with us until it has run its course. Reeardless of what the federal gouernme-nt may attempt to do all we can do is keep our heads above water.
We are all in the industry to earn our livelihood and our existence is being threatened. Those members of LMA have been sharing the burden of fighting state and federal legislation designed to take away our livelihood. The battle is becoming morE fierce and we need the help of all dealers. not iust the 60% who currently belong to the association.
New legislation is adding hundreds of reports to our overburdened store staff More are coming. Under the disguise of inflationary expediency new government bureaus will be born and new legislation with attendant reports will be coming at us. More restrictions will be placed against us and our ability to operate under the free enterprise system.
All of you should be members of your trade association rather than let us carry your load also. We need your assistance. We need youi moral support and we need your numbers if we are to effectively represent the entire industry. We are at a time of crisis in our industrv historv when we must confront our legislators en mass as total industry representation.
We have witnessed our effectiveness on Caoitol Hill in saining passage of the Forest and Resources Act and the Omn-ibus Housing Bill. We have also witnessed defeat this year of the Consumer Protection Agency. We know what numbers in our industry mean to the legislators. There are even tougher legislative problems ahead of us; problems that require l007o of the industry backing if we are to prod legislators to vote in our favor.
You can no longer sit back and let the other guy shoulder your problems in addition to his. He is doing his damndest to help keep his industry alive. Now it is your turn. Contact us at the above address.
Woltern Lumbcr md Bulldlng iletcrlalr IUIERCHANT
reporting to our office. Results count and we are informed that several associations indicated they will institute similar programs for the young industry people in their regions.
By ROSS KINCAID executve directorArny Kirkebo is doing well. Following an examination that indicated an excellent recovery to this point, his doctor last week gave permission for short walks. No projection, yet, as to when he can return to the office.
The executive committee has concurred with the decision by Arny & Emilie that he should not again be placed under the stress of the executive director's position; instead Arny will, when sufficiently recovered, return to his former duties.
Yours truly has been named executive director for a period of two years or until such time as a successor has been determined.
Gay Rochel has been employed in the general office activity as a replacement for Ginger Lewis who on November I joined her husband in a business venture.
Shelley Szpek terminated her employment with WBMA on November 22, following the convention. She is moving to Aberdeen where her future husband is employed.
Four members of our Young Westerners' Club: Andy Boyd, Boise Building Supply; Art Burke, Simpson Building Supply; Larry Knudsen, Lumbermen's of Washington, Inc. and Ron Pulliam. Palmer G. Lewis Co. received high praise for their individual and collective presentations. "Fantastic" was the word used by one person
The National president was sufficiently motivated by our Young Westerners to plan immediately for such an effort nation-wide. Congratulations, fellows, for a splendid job!
C.E. "Chuck" Link, Boise Cascade Corp. and immediate past president of WBMA was elected to the high office of secretary of the National Lumber and Building Material Dealers Association. Congratulations to you, Chuck! WBMA was well represented at the annual meeting that topped recent years for numbers in attendance (in addition to those above): W. Stewart Orr (NLBMDA director) Three C's Lbr. Co., Grants Pass, Or.; Robert Slettedahl (NLBMDA treasurer) Lumbermen's of Washington, Shelton, Wa.; Jerry Williams (NLBMDA alt. director and WBMA president) Valley Best-Way Building Supply, Spokane, Wa.; Robert Linville (WBMA director) Boise Building Supply, Boise, Id.; Pete. Sylvester (WBMA director) Pete's Lumber & Supply, Seaview, Wa.
Accepting the inevitability of adoption in this country of the metric system, the lumber industry has been gingerly approaching the problems which this change will pose throughout the industry.
Adoption of new standard lumber sizes which can be represented in millimeters instead in inches is currently a matter of serious discussion at both the manufacturing and retailing levels.
Presently, serious consideration is being given to reduction of present dimensions in nominal 2" lumber to some figure below the present actual l%" dimension. Attention seems to be focusing upon a l-3/8" basic dimension. Under this scheme, a "2 x 4" would have actual dimensions of l-3 18" x 3-9 116". Converting this to the nearest equivalents in the metric system would give a size of 35 x 90 millimeters. Under such a change, nominal 6" widths would remain at the current 5y2" - or 140 mm; 8" lumber would become 7-7 ll6" or 190
mm. Similarly, 10" and 12" nominal widths would scale 240 mm and 290 mm respectively (9Y2" and I l-9l16").
At the retail level, many dealers feel that the proposed l-3/8" dimension is too small and would not serve the requirements of the industry. Nor are the considerations sufficiently advanced at the manufacturing level to have produced any unanimity of thought. Doubtless, much debate and argument will have taken place before any approach to general agreement can be attained. Even though the ultimate conversion date is still several years in the future, the psychological conversion required of the individual and the change in physical characteristics in the product are problems which must be given serious attention.
Speaking on this problem at the Phoenix meeting of NLBMDA, from the background of experience in Australia's recent conversion to metrics, C. Max Hayman, visiting with the Australia Timber and Building Material Merchants, outlined the difficulties faced by their industry. He reported the situation as one of confusion and frustration which will take some time to overcome,
North American Wholesale Lumber Assn. has published its annual directory of members and is distributing the 84-p. book to over 5,000 wholesalers, manufacturers, large retailers and industrial buyers.
Termed the "Who's Who" of forest products marketing, the directory provides an up-to-date listing of 415 wholesale and 110 producing firms that make up the 525 member trade organization.
Over 50 new member company listings are in the directory for the first time, reflecting NAWLA's growth.
Dick Gittings, Gittings Lumber Co., Denver, is the new president of Denver Hoo-Hoo Club. Don Quist was elected v.p.; Darrell Barham, sec. and Max Hittle, treas.
First order of business was to transfer a portion of their treasury to W.O.O.D., Inc., the energetic local forest products promotion organization.
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During Congressional debate recently on a bill to enlarge the boundaries of the Grand Canyon, Rep. Craig Hosmer (R-Ca.) lashed out at the Sierra Club's motives in no uncertain terms.
Among other things Hosmer had to say about the Sierra Club, a long time lumber industry foe, was that "it is an organized lobby consisting of a bunch of people who go out throughout the country and get other people to contribute money to them, and who make fat salaries, as they run around fighting on the socalled environmental issues that they probably dredged up themselves to begin with.
"Then, in this instance, the bill here, what have they done? They come in and jump on some poor Indians, less than 500 Indians, who are trying to develop some property so that they can live. They oppose the bill on the grounds these natives of America would spoil the environment. How mixed up have we managed to get? That is the issue here.
"The Sierra Club lobbyists have to have another victory so they can keep themselves in their lush jobs. They go from battle to battle like paid mercenaries without regard for values other than their own, without regard to the ultimate costs to society from their depredations.
"I am not a voice crying in the wilderness. I am a voice crying from downtown America which the environmentalists are trying to lock up and turn into a park for birds and bees and animals first and people last. "
TREES At{D
L97 4 draws to a close, Western lumbermen face i.one of the deepest dips in lumber demand since the end of World War II. The soft market is attributable to a decline in housing starts, a construction market which normally consumes half of all Western softwood lumber.
At this writing, (late November) the first small signs of a turnaround had begun to emerge. The prime interest rate dropped from a 1974 high of l2Vo to lD%Vo and funds began to flow into savings and loan institutions once again as other investments became less at-
tractive. This is bound to bring mortgage interest rates down. Continuation of this trend is necessary to stimulate home buying. The early signs also strengthen our confidence that WWPA projections for a slight increase in lumber production and consumption will take place in 1975.
Production curtailments retarded mill inventory buildups in the Fall. Retail inventories finally were sufficiently depleted so that any resurgence in homebuilding will require restocking by retail yards. While overall sales declines were experienced by producers, 1974 was not without bright spots.
(Please turn to page 46)
Western lumbermen face one of the deepest dips in demand since'45 . . slight increase in lumber production and consumption seen for next year 5% remodeling increase expected.
tr ?ffiltii conditions in the U.S. moneymarket have begun to improve during the last quarter of 1974.
These factors, coupled with marketing shifts iir the entire construction industry, indicate to us at the Bureau that we are currently weathering the brunt of this economic slump and we foresee a gradual industry upswing during r975.
Considering the tight money situation which has hampered the entire construction industry
(Please turn to page 3e)
Rod Heestand is setting up a new architectural div. at Continental Forest Products, Lake Oswego, Or.
Kris Wales is back with Wales Lumber Co., Spokane, Wa., after a stint in Darby, Mt., with Waleswood, Inc.
Pete Holbrook is now Boise Cascade's sales rep, lumber & plywood, for their Western and Southeast U.S. sales.
Bleke W. Rowe is now Western sales mgr. for the Structo div., KingSeelev Thermos Co.
Robert E.- Harriff is the new gen. sales mgr. for Marlite specialty products.
Robert J. Mclaughlin has been elected a Fibreboard Corp. director.
Gene Brewer, Southwest Forest Industries; Russell J. Hogue, Medford Corp.; and Ben Cancell, exPotlatch chief, have been elected to the board of the American Forest Institute.
Tom Thomas, All American Home Center, Downey, Ca., is a new papa, a boy: Chad Gene.
Mark Balfour, Pacific Yard Service, Portland has just completed 18 years with the company.
Harold Maxwell, Temple Industries, pres.; Gene Dorsa, Rodman Industries v.p.; James Garrett, Collins Pine Co. treas.; Rich Stewart, Weyerhaeuser: and Relph Peinecke, Boise Cascade. exec. committee, are the new officers elected to head the National Particleboard Assn.
David Rapelje is a new outside salesman for American Wholesale Hardware, Long Beach, Ca.
E.P. "Pat" Wheary,32, is now industrial marketing specialist in DG Shelter Products' Hearin Div., according to Hearin prez. Kenneth O'Neil.
George Johnson, owner of Skagit Lumber Co., Sedro Wooley, Wa., is recovering from major surgery.
Hrrry Ervin is the mgr. of Weyerhaeuser's new Fresno warehouse. Dick Hipkins and Mike Bakula are the inside sales staff. Rick Adams is outside sales.
William L. Lewis, Jr., is the new marketing mgr. for E.L. Bruce hardwood flooring products.
Joe Vaeth is the personnel director for the West Coast Retail Div. of Evans Products. San Carlos. Ca.
"Sti" Stibich postcards from the French Quarter, New Orleans, "How sweet it is!" He's vacationing in the Caribbean and Southeast before returning to his desk at Lamon Lumber Co., San Francisco.
Bill Cooper and Mike Scott have joined the Beaverton. Or.. office of the Encino, California based (greater L.A.) Burns Lumber Co., according to head man Gordon Woolard.
Tim and Ruth Jane Wood have retired from West Range Corp. The Palo Alto, Ca., office is now handled by Ted Hansen, according to Joe Bowmtn, sales mgr.
Robert Vogt is the new director of labor relations for Pay 'n Save Corp., Seattle.
Sheldon I. Kaplan, 47, has resigned from troubled Evans Products Co., after Monford A. Orloff reassumed the chief exec. slot.
Harold Cole was a recent San Francisco visitor from his. MacBeath Hardwood Co. office, Salt Lake City.
Ron Pullirm, Palmer G. Lewis Co., Yakima, Wa., branch mgr., is just completing a new addition to his home.
AMERICAN LUMBER SPECIES special- ' izes in supplying hard to find species, . cuts or grades, in domestic softwoods and hardwoods. Don't waste time - . Call American Lumber Species-we . can fill the bill fast. Completeremanufacturingfacilities.'
Chad Metzger is now district mgr., Northwest region, for Briggs plumbing and water heaters.
Paul H. Nobmann is now sellins for Coastal Forest Products, Cl-overdale. Ca.
Art Parkins, ex-Cal Door, L.A., chief and now v.p.-gen. mgr. of Texas Sash & Door-Co.. Fort Worth. recently visited the coast on a business-pleasure trip.
James S. Gleason is the new advertising/merchandising coordinator, marketing div., Kwikset Sales, Anaheim, Ca.. accordine to William Tell Thomas.
Paul Kay is now gen. sales mgr. for Weyerhaeuser's wood products div., assisted bv H.C. Winward and L.V. Imhof. R.W. Stewart is mgr., industrial sales; J.E. LeRoux is world-wide mgr., hardwood lumber/plywood, with T.M. Luthy in product planning and Matthew Pratt new business and market info. mgr.; allocation and purchasing, R.M. Curley; Fred Smith heads consumer products, special business, according to Clyde R. Kalahan, v.p., wood products.
Blanche French, the bookkeeper at C&E Lumber Co., Pomona, is a new grandmother.
Warren Deyor is a new man at Reynolds Lumber Co.. El Monte. Ca.. ieplacing "Bud" Walliser, who has retired alter 34 years. Lon Reynolds had his 4th and 5th holes-in-one this year.
Linda Smith, Doris Zaranski and Regina Risolio are new salespersons at Eckstrom Plywood, Los Angeles.
Jack Milliken, Viney-Milliken Lumber Co., Covina, Ca.. vacationed in Hawaii earlier this Fall.
Gary Swerdlic has joined sales at Hampton Lumber Co., Portland, according to Gordon J. King, v.p. and gen. mgr.
D.M. Warnock, Warnock Lumber Sales, Menlo Park, Ca., has liquidated his company and retired after more than a half century in the business.
Bill Singer has re-joined the sales staffat Max Hill Lumber Co.. Pasadena. Ca., after another successful pitching season with the California Angels.
Lee Lambach is representing Hedlund Lumber Co., Sacramento, from a branch office in Mountain View.
Darrell Pardell has ioined Little D Lumber Co., Scafpoose, Or., as a partner.
Charlie Compton is sales mgr. for the particleboard plant at G-P, Ukiah. Charlie had been with Humboldt Flakeboard. Eureka.
Mark Lofland, Product Sales Co., Newport Beach, Ca., is a proud papa, round two. The 9 lbs. of bouhcine baby boy is named Dennis David.-
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Ken Schmitdke, v.p., South Bay Redwood Co., Orange, Ca., is back from an Eastern business safari reporting that he sees an upswing in business.
YOU'RE LOOKING al 2/3rds of the day's catch (picture one) when San Francisco Hoo-Hoo club made their recent annual fishing trip off the Golden Gate. Despite the results the two-dozen who made the trio are enthusiastically planning another trip. (1) Jeff and ceorge Thompson. (2) Joe Casella. (3) Club President Reg Ricci. (4) Hugh Pessner, waiting tor warmer weather.
A fairly optimistic tone, all l1 things considered, ran through the annual meeting of the National Lumber and Building Material Dealers Association, held recently in Scottsdale, Az.
Enlivened by a speech bY Arizona Senator Barry Goldwater before a luncheon crowd of nearly 800, National's theme was "The Opportunities of Change", which included programs on rail service, marketing and merchandising, legislative, materials handling and new ideas for a wide sPectrum of the business.
A look at the future by a Panel from Western Building Material Association's Young Westerners Club showed that the four Panelists were ready, willing and eager to cope with coming industrY
situations. They were Andy Boyd, Art Burke, Larry Knudsen and Ron Pulliam.
Art Burke pointed out that young people are not afraid of future shock as they have grown uP with it. Their concern, he said, was to prepare to grow. He cited use of America's natural resources as one of the biggest challenges.
Ron Pulliam responded to a question on home centers bY observing that they are not taking over from the traditional dealer, that they perform another function and there appears to be business enough for all.
Only Westerner new to the toP elective posts is Boise Cascade's C.E. "Chuck" Link, the new secretary. Bob Slettdahl is Treasurer.
In the late 1880s, Charles Horton, the great grandfather of The Merchant Magazine's editor, David Cutler, (middle name: Horton) founded the Empire Lumber Co. in Minnesota. Later he was joined by cousins Frank and Roscoe Horton and founded the Standard Lumber Co. in 1894.
Still a family-owned corporation, the Standard Lumber Co. now operates 30 Iine yards in the State of Minnesota and is headed by Roscoe's grandson, Bob Horton, newly-elected president of the NLBMDA at their Scottsdale, Az., convention. Did somebody out there say something about the lumber business being a family business?
SEN. BARRY GOLDWATER (1) is flanked by new national dealer president Bob Horton (L) and outgoing president Hubert Walker. (2) Dean Drake, Mickey Whiting, Hubert Walker. Washington State dealers (3) Larry Knudsen, Jerry Williams, Andy Boyd, Ron Pulliam, Art Burke. (4) Arizona Assn's. Frank Davis, with Shannon and Bill Seeley. (5) Nancy and Homer Hayward. (6) Bob Slettedahl, LMA's Harry Mendenhall, Gary Walter, Bud Spencer. (7) King and Veva McKee. (8) Al Newkirk, Don Brown. (9) Joe Mayfield, Harry Mendenhall. (10) Jay O'Malley, Gene Brewer. (11) Jerry DeCou, Breezie Cross, Don Mcoann.Paul Simon Scott Howard
Bob R.
Al Winters Charles Brewer
Roy Soderman Richard Gacharna
Craig Reeves lynn Nicholl
Tom Bradshaw Norm Nickel
D & R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . by the most efficient transport . . rail, truck or ocean barge.
For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market. ' In Southern California, call our representative, A. W. "Art" Neth at872-1280 or 783-0544
A toilet designed to flush efficiently using only 3.5 gallons of water will be exhibited by Borg-Warner Plumbing Products during the National Association of Home Builders show in January.
The new Artesian water-saver toilet can save an average household at least 13,000 gallons of water ayear, according to the manufactuter, since most conventional toilets require five gallons or more to flush properly.
Borg-Warner points out that the bowl for the Artesian toilet was completely redesigned. Placing a smaller, narrower tank on a conventional bowl simply could not produce the 25 - 3O% water use reduction sought.
INTERIOR remodeling is on the upswing this Fall and do-it-yourselfers looking for the easiest approach to an improvement project are buying the package concept, such as Marlite's "bath-in-a-box." The kit contains all necessary paneling, moldings, caulking, nails, adhesive and instructions in three easy-to-handle packages
A growing number of local building codes require water-saving fixtures of all types, the company continues. They expect water-saver units to account for 34% of all vitreous china toilet production by the end of 1975.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
As a salute to the nation's bicentennial celebration,Simpson Timber introduces Centennial, a new ceiling tile in a beautifully textured duotone pattern that also offers a choice of benefits.
Centennial 060 combines acoustical properties with beauty in a 12" x 12" tile designed to enhance any room while trapping unwanted noise.
The regular Centennial pattern, available in both the 12" x 12" ttle and 24" x 48" lay-in panels, provides decorative continuity in other areas. Both patterns have a satin smooth, polyvinyl acetate finish which may be washed repeatedly without harm. A soft white, no-glare surface picks up and subtly reflects dominant room colors.
Carefully machined joint detailing assures perfect alignment and ease of installation. This Simpson ceiling tile meets Class III flame spread requirements of AIMA. and Class 200. Federal Specilication SS-S-1 I 8a.
WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Quaker City has announced the expansion of its barn style building selections for 1975.
The expanded line covers needs from lowest priced promotionals, through "better" and "best" categories. The top of the line called Summit, boasts of having a door opening of 72" x 69". The barn series consists of 14 models in steel and additional styles in aluminum. Salient features and dealer prices are outlined in full color brochures. Dealers planning store displays may obtain free p.o.p. material.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Andersen Corp. will show its Perma - Shield casement and awning window units in new Terratone. a rich earthtone color, at the National Association of Home Builders Convention in Dallas, January 19-23,1975.
Since the introduction of the PermaShield concept in 1966, the lowmaintenance line of windows and gliding doors has been available in white only.
Perma-Shield, which features tough rigid-vinyl cladding over preservativetreated wood core sash and frames, now includes casement, awning.
double-hung, gliding, angle bay, bow and fixed-sash windows. in addition to gliding doors.
The addition of Terratone to Perma - Shield casement and awning windows gives builders, housing manufacturers and architects a color that blends well with stained and natural materials, and one that is especially suitable for contemporary-style residential architecture and commercial construction.
Andersen Perma - Shield combines the low-maintenance and insulatins qualities of rigid vinyl and wood in i factory€ngineered window. Rigid vinyl does not have to be painted, and wiil not rust, pit or corrode. Factorvinstalled weatherstripping helps keep tuel costs low by reducing heat loss caused by air infiltration.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach. Ca.9266O.
An expanded line of "Snap-Cut" lawn and garden tools coated with Du Pont's "Teflon-S" non-stick. selflubricating finish has been introduced by Seymour Smith & Sons.
Tests revealed that rust resistance. easier cutting with less effort and non*tick qualities are the major benefits of tools coated with "Teflons."
Seymour Smith management considered the demonstrated product improvements and awareness and recosnition of the "Teflon-S" trademar-k and quality seal. The result: the 1975 production ofcoated tools is estimated to increase nearly ten-fold in units compared to 1974.
WRJTE: The Merchant Magazrne, 4500 Campus Dr., suite 476, Newporf Beach, Ca.92660.
Lightweight lumber covers made of plastic fabric reinforced with nvlon cord help store green and air-dried Iumber outdoors safely and economically.
The material is light and easy to handle and store, and it lasts for several years. It helps prevent surface cracking and warping, and is inexpensive.
Griffolyn lumber covers are water- proof, rip-proof, and mildewproof. They are available in different weights and sizes for any storage application. Covers are also used for shipping and storing kiln-dried lumber.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca.9266O.
Finishing touches go fast and smooth with the help of Millers Falls' new SP5050 high*peed orbital sander. On either furniture or fixtures. d-i-yers will be delighted with the swirl-free results assured by the unit's
high-speed 10,000 orbits per minute. Exclusive lock-in roller clamps let you change sandpaper grades orreplace worrr sheets quickly. Paper stays firmly in place too. And, you can flush sand on three sides for easy access to tight corners. Features include a permanently resilient Neoprene pad which is highli resistant to oils, heat and other erremies of natural rubber. It's ideal for wet or dry sanding. Quick-release trigger lock is convenient for continuous sandine operations.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
q/q thru 1614 shops and better
Sugar Pine - Ponderosa Pine White Fir - Incense Cedar of shops and better grades
PREFINISHED MOULDINGS CUT STOCK FURNITURE PARTS PICTURE FRAME MOULDINGS
Monufocturer
Window ond Door Fromes
Deroiled Millwork
Wordrcbes r Louven
Distributors
Folding Doors
Ilosonite Heritoge Brick Ponels
Termife Control ond Pesticide: Cor Hondwqre lite-Beoms
X-[ur ond Emco
Woddell ond Fqro Wood Mouldings
Timely Sofety Decol:
Fomowood ond Eporybond
For consumers desiring the look of troweled plaster, Armstrong has introduced Random, one of six designs in the company's new Trendsetter line of mid-priced ceilings.
A large - scale, faceted design, Random's pattern emphasis changes with the light source making it a ceiling suitable for all-room use. As with all patterns in the Trendsetter lile, Random may be installed on Armstrong's Integrid Installation Systems permitting the 12" x 12" tiles to be attached directly to the existing ceiling or suspended to any height.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.9266O.
Goodyear Flex-a-Roof aluminum, is a unique, cold process roof coating containing both glass fibers and aluminum pigment. Ease of application by unskilled labor is assured by either brush or spray.
Particularly recommended for alligator roofs and concrete surfaces, as well as for weathered built-up roofs, gravel, and metal roofs, it is scientifically compounded of refined bitumen, Gilsonite, plasticizers, Canadian fibre, mineral spirits, pure aluminum paste, and reinforced with glass fiben.
The bright, silvery finish reduces temperatures within the building as much as l5 degrees during hot summer
months; thereby reducing the load on air conditioning equipment. During the winter, the bright finish holds the heat within the building. The aluminum finish adds years of life to the roof by protecting the waterproofing system from the actinic rays of the sun.
Available for prompt shipment in 5 pllon pails and 55 gallon drums at $9.52 per gallon.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.
Standard shelving which can be used for document storage or easily converted for conventional storage has been introduc€d by the Hallowell Division, Standard Pressed Steel Co.
The key to the unit's flexibility are self-locking components which are added to existing shelving to convert it to document storage.
The units, 7' 3" hldh by 3' wide, are available with 12" or 15" deep shelves for letter- and legal-size document requirements.
Dividers position in place at three points to keep folders separated and can be re-positioned easily on oneinch centers. Finished panels for the row ends are available.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
A versatile construction laser beam system from Dietzgen Corp., the LaserSwinger, is said to be the first practical construction laser designed and developed by a construction equipment and supplies manufacturer expressly for the construction trade.
It consists of a laser unit, a sensing target, a "Philadelphia-style" leveling rod, a tripod and an assortment of peripheral equipment for special application uses.
Special features include a variable speed beam rotation, from 60 - 180 rpm and, a unique right angle capability which permits instant location of a point 90o from any horizontal or vertical plane.
The sensing target, called LaserSensor, features an audio/visual reference for locating and centering the laser beam. As the sensor is referenced up and down its leveling rod, a three light system indicates that the sensor is either Hi, Lo or Centered on the beam. At the same time, a tone signal confirms beam position with a Hi tone, Lo tone or chirping tone (to denote centered).
The entire LaserSwinger System can be operated from a standard 12 v automotive battery, giving the equipment excellent portability. An optional AC to DC converter permits use of available I l0 v AC or 22O v AC, 50 - 60Hz electrical power.
WRJTE: The Merchant Magzine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Oak, the basic buildins material of early America, is the sou'rce of a new look in Weldwood paneling from U.S. Plvwood.
The prefinished interior paneling, called Almanack, also brings a new dimension to the art of wood printing manufacture. Tic-embossed in true oak grain, and printed complete with distress marks. the new random-groove panelins captures in every detaillhe appearancE of historic oak planking.
Almanack comes in four distinctive oak tones.
Available in both 4' x 8' and 4' x i' sizes, in Vq" and 5/32" thickness, the lauan plywood punels'edges are beveled and colored to match face grooves. which are positioned for nailing-to studs on 16" centers.
Almanack joins the other traditioninspired Weldwood lines. Ticonderoga and Tradition, to form a histor-ic American collection.
WRITE: The Merchant Masazine. 4500 Campus Dr., suire 476, NEwpori Beach. Ca. 92660.
Two 20" wood cutting radial arm saws with. the largest culting capacities avlillble are niw lrom DdWali div. of Black & Decker.
Thev are for use by industrialized housing manufacturers, lumber mills. sash and door plants, production lines,
general contractors, mining operations, or anywhere large cutting capacities are reo u r reo.
The new saws come with a 44', lons or 52" long arm. The 52" model -has capacities of 48r/q" out rip, 32V2" cross cut. and 23" miter to 45'. Caoacities of lhe 44" model are 40tL" ouL'rip,24th', cross cut and 17 t/2" miler to 45o. Maxinrum depth of cut on both models is 6-t5 / t6"
Operating at 3425 rpm, they are ptrwered by a 7 7: hp continuous dutv motor tha[ develops a maximum of 20 hp. The motor is'totally enclosed, fan cooled and features an electromechanical brake that stops the blade in seconds.
Miter locking latch and clamoins lever. rip scale. and on-off push butioni are on the end of the arm for comolete operator control. The radial arm ro'tates 360o permitting work on or off the Hardply table. Dimensions of the saws are70%" high,50" wide and 39t/z" deep. The table top is 32" from the floor, and the saws weigh about 700 lbs.
Optional equipment includes an electronlc power cross feed for optimum feed rate assuring uniform cuts and maximum utilization of the saw blade. A manual chain feed for heavy sawinq is also available. Another option is the"exc.lusive automatic safety rip feed control that has a variable sbeed motor with speeds from 0 to 40 fph and adjustable depth regulator.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
(Continued from page so) throughout 1974, all is not bad. Recently we have noted certain marketing efforts, which seem to be aiding industry as well as the consumer.
The single most important effort has been an emphasis on current home improvements rather than new home purchases. This is especially true in the cedar shingle and shake industry. Re-roofing and remodeling with red cedar shingles and handsplit shakes, which began a gradual increase during the last quarter of 1973, has continued to increase significantly throughout r974.
This trend, coupled with a predicted slow but gradual new construction upswing, bodes well for our industry as 1975 progresses.
Another contributing factor which has aided the shingle and shake industry recently has been the boom in condominium living. With the increased acceptance of this lifestyle throughout the U.S., condominiums and other multi(Pleqse turn to page 4z')
ATE in October. the ImL.l ported Hardwood Products Assn. in conjunction with the World Trade Committee of the Los Angeles Area Chamber of Commerce, held a seminar for a group of Latin American governmental forestry officials and private businessmen. Almost every country in Latin America was represented and several things came out of the meeting that are of great potential interest to the American hardwood-consuming industry.
The fact that the United States' supply of hardwood is dwindling yearly is indisputable. The supply of hardwoods for the American furniture, molding, plywood and other industries has to come in increasing quantities from outside North America.
This has become sort of a truism but the impact is increasingly evident. It actually helps the return to some traditional woods like Honduras Mahogany which have been used for centuries but have been in much smaller demand in the Past few decades.
Since the early 30s most of the imported hardwoods have come from South East Asia and while supply is still generous it is only a question of time when worldwide demand for hardwood will dePlete this source. Also it must be remembered that South East Asia
The increasing demand worldwide for hardwoods will result in a tremendous increase in the U.S. use of Latin American hardwoods . Problems include unfamiliar sPecies, shabby business practices and lowering freight rates.
naturally looks to other areas such as Japan, the Middle East and Europe for marketing purposes and North America is geographically a long way away.
This country has a long history of working with African hardwood supply but it has never become a major source for the United States.
Latin America has always been regarded as a potentially much larger source of supply and with enormous increases in production and easier shipping for a relatively short distance there seems no way to stop the tide in the future.
There are, however, two basic problems. First, while shipping to the East and Gulf Coasts has become easy and economic, shiPments to the West are generallY stopped by the prohibitive freight rates now in force. It seems obvious that this will have to be changed.
Another difficulty is in the fact that so many species that basically
are quite usable in this countrY have never been heard of. It will take a concerted joint effort (the feeling at the seminar was that this should be an inter-governmental project) to establish a Promotional program to introduce the woods to the United States. This will be an expensive but necessary undertaking.
Fortunately most of the Latin American countries are able to work within the grading rules now in effect in the U.S. - NHLA for lumber, IHPA for plywood and veneer. etc.
Another vital aspect of the Picture is the need for increased buyer confidence in this country. While much dependable and continuing business is being done between this country and Latin America there are unfortunately many Places where business has been poorly conducted, if not plain unethically. This will happen over the years to come almost automatically but in general there is much room for improvement.
On an overall level there seems little doubt that the next decade or so will see a tremendous increase in Latin American hardwood supply. The trees are good and plentiful and the distances involved would save a lot of fuel compared to the Far East!
Food for thought? - It seems to be.
Jannow
Rhinohide
Fana
Sweitzen
Colon-coded
Visadon
(Continued from page sg) family type units have continued to be pace-setters on the construction scene. And in their design, trends toward environmental harmony have created a solid demand for natural wood products, including red cedar shingles and handsplit shakes.
In conclusion, single-family housing construction, which remains the major market of the cedar shingle and shake industry, though expected to improve, will Iikely remain somewhat constrain-
ed through much of 1975. The long range outlook however, appearc optimistic.
We expect that there will be a gradual though undramatic construction industry improvement throughout the first three quarters of 1975 resulting in a good new home market by the fourth quarter of 1975.
Until then, we at the Bureau see the remodeling, re-roofing and multi-family markets as excellent buffers to the present reduced level of new home construction.
Positions wanted 25d a word, minimum 22 words (22 words = $5.50). All others 35f a word, min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancv headline or borders $2 extra. Box nuinbered ads add $1.50.
SOUTHERN OREGON wholesaler is expanding. Looking for two experienced salesmen to sell nationwide. Must have following: We have suppliers. All inquiries held confidential. Reply Box 138, c/o The Merchant Magazine.
Salesmana well established San Jose firm needs ambitious young man with some college and lumber experience. Wanted to assist sales manager in contractor sales. Paid vacation-s: medical plan; holidays; profit sharing. Send Lonfidential rEsume and desired ialary to manager. McElroy Lumber Co., F.O. Box 22, Morgan Hill, Ca. 95037. No phone interviews.
GENERAL MANAGER - wood preserving and lumber remanufacturing company. Must be willing to relocate to West Coast with relocation expenses paid. Sales experience plus general management experience required. Send complete resume to Box 139, c/o The Merchant Magazine. Confidentidl treatment of all replies.
Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 45(X) Campus Dr., Suite 475, Newport Beech, Cs.92660.
Deadline for copy is the 20th. To cdl in an ad: (714) 549-t393 or (415) 346{0m.
AGGRESSM lumberman with office & yard experience. Good opportunity for advancement. San Fernando Vallev. Ca. (213) 76s-7s70.
EXPERIENCED retail lumber, building materials and hardware man wants position, excellent knowledse of retail oieration. Phone (2091 58-4129.
For more information on New Products and New Literature, write Zre Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process faster!
LUMBER YARD WANTED
Well-established retail lumber opera- tion would like to expand. We are looking for a new lilcation in or around Los Angeles area. If you know of a lumber-yard that mighi be for sale or lease piease reply t5 Box 137, clo The Merchant Magazine. All information in strictesi confidence.
LUMBER HAULING
C-Q TRUCKING INC. (2I3) 638-78-5 I -5501 East Century Blvd., Lynwood. Ca. X)262
CONGRATULATIONS: You are readlng one of The Merchant Magazine's best read pages! Use it yourself when you need a person, or ajob, or want to let the lumber and building materials industry know about ANYTHING.
llilillllllillilr
SAN FRANCISCO BUILDING MATERIALS_PAINT_HARDWARE_ETC. SASH_OOORS_WI NDOWS_MOULD NGS
(2r3) 748.5451 (714\ 772-5880 (2t3l 444-5678 (2t3) 443-4567
Co. .,..,--.,.-...,....
Kinton Div. (Rolando Lumber) Rounds Lumber C0. .......-.......,.. West Range C0rp.
CORNING Crane Mills
EUREKA
(916) 273-2233 (9r6) 243.0374 (916) 335-2275 (707) 443-75rr (7071 462-2044 (707) 462-2279 Weverhaeuser Co. Warehouse (Anaheim) Woodland Products Co-
Louisiana-Pacific CorD. ...,,....... Holmes Lumber Co., Fred C.
FORT BRAGG
Holmes Lumber Co., Fred C. Niesen-ward Forest Products
FRESNO
(415) 692-3330 (415) SU GRASS VALLEY lnland Lumber Co. REDDING American Forest Products Clear Fir Sales (Lorenz) SAMOA Louisiana-Pacific Cor0. UKIAH Coast Wood Preserving, Inc. Lyly & Sons WILLIAMS San Antonio Const. Co. (916) 473-538r SACRAMENTO AREA [UMBER American Lumber Species, Inc. (e16) 488-lEoo & (g16) !9q-q!9l clear Fir sales (oouglas) (916) 587'9q67 Hedlund Lumber Sales, Inc. (9f6) 33r'6611 Hiccins Lumber co.. J.E. (916) 927'2727 Ini-a-nd Lumber Co. ..-....................... (916) 273'2233 DG shelter Products, Nihkel div. (glq) {qq-lZg0 Oregon Pacific lnduitries (707) !?9-\7\lweyerhaeuser co. ....-..-..-................... (9fO) 371'1000 BUILDING MATERIALS_TRANSPORTATION STOCKTON American Forest Products (209) 464-066r & (209) 464-8361 VALLEJO American Forest Products, buifding materials div. (7O7) 642-7589
...,... (916) 36s-7661 ....._.. (9r6) 365-277r _._.. (707) TW 4-2248 (707t 894-25E8 ._.._ (707) TW 4-3362 (707) 894-3326 (916) 824-5427 _....... (707) 443-7511 ......,. (707) 443-4878 (707) 964-405E (707\ 964-4716 TREATED LUMBER_POTES-PILINGS-TIES Koppers Co., Inc. (213) 775-6868 (213) 830-2860 Treated Pole Builders, Inc, (714) 986-4466 San Antonio Const. (213) 865-1245 & (213) 773-4503 BUILDING MATERIALS-PAINT_HARDWARE_ETC. M LLWORK_DOORS-MOULD NGS Alhambra Metal Products (213) 283-3731 American Forest Products (Cerritos) (213) 773-9200 Bel-Air Door Co. .................... (213) CU 3-373r Berkot Mfg. Co. (213) 875.1163 Beverly Manufacturing Co. ....,...,..-.. (213) 755-8564 Carved Doors, Inc. ..................,... ,... (2f3) 576-2545 Carroll Moulding Co. (213) 775-2038 Colony Paints (213) 222-5tll Diamond W. Supply Co. (213) 685-9303 James P. Kinney Co. (213) 269-7411 National Gypsum Co. (213) 435-4465 Porter Co., Inc., H. K., Disslon Div.... (2f3) 358.4563 Reeve Co. (213\ 723-4797 So-Cal Commercial .......... (213) 685.5170 Tri-County Wholesale C0. (805) 642-6724 Vent Vue .- (273\ 225-2288 Western Duo-Fast (213) 263-6873 SPECIAL SERVICES California Lumber Inspection Service (213) N0 5-5431 (213) 684-0333 (2r3) 794-2134 CARR ERS (213) 638.7851 . (213) 596-rs55 (213) 583-9830
25r.503r 291-668r 532-7141 25t-8477 439-67r4 696-1234 (408) 637.5841 SOUTHERN CALIFORNIA l.C.R. Corporation W. Coast Lbr. InsD. Bureau HANDLING AND SHIPPING C-Q Trucking, Inc. Lee Lumber Hauling 0sterkamp Trucking, Inc.
Hedlund Lumber sales, Inc. .,-. 5erm1 preiiuie rriltlhe co. HOLLISTER Nicolet of California, Inc.
Marouart-Wolfe Lumber Co. -..--..-.... (714) 558'2855 (714) 998-r212 National Softwood Sales ..-...-..,...... (714) 997-5210 osterkamp Trucking, Inc. (7f4) 633'1270 Product sales co. ............-....-.......... (714) 540-6940 Reitz E. L. Co. .,....-............,......-......... (714) 756'2461 Ryset tumber sales ......,............ .. (4t'l q99-9?lg (7r4) 6E7-9656 South Bay Redwood Co. (714) 637-19!0 south Bat Redwood Co. (2r3) 860-7791 Twin Harbors Lumber co. (714) 547-8086 Valk Wholesale Lumber Co. (714) 684-9905 West Range Corp. ......-.....-.........,.-... ql4) q7\y99 William E. Baugh & Assoc. .,..,......... (7f4) 644'9269 Woodland Products Co. (7f4) NA 2-3456 GREATER SAN DIEGO AREA American Forest Products (7141 4774174 CeorsiePacific Corp. (7r4) 26?'99q! Hexburc Lumber Sales .................... (714) 625'0636 lnland -Lumber Co. (7f4) 232'1890 Osterkamp TruckinS, Inc. (7f4) 353'1f50 Weyerhaeuser Co, (7141 264-3342 wobdrand products co. or4) ili 3:il89 Union Pacific Railroad (Los Angeles) (213) 685-4350 Union Pacific Railroad (Long Beach) (213) 437-293L
RIVERSIDE & ORANGE COUNTIES AREA Abitibi ...,......-..... .- (7r4) 546-6444 American Decorative Products (714) 623-f265 American Forest Products (Rialto) .,,. (714) 875-f550 American Forest Products, (Cerritos), Inc. hardwoods (2f3) 773-9209 Baugh, Wm. & Assoc. ............-...,.,..,.. (7f4) 644-9?69 Arthur A. Pozzi Co, ....-.... (714\ 55E-0255 Blaine Distributing Co. ..,........ (7r4) 684-5311 Cal Custom Mill, Inc. (7r4) 835-53114 Chytraus, 0scar E. co., Inc. .,...-..-..- (7f4) 778-5090 crorvn Cedar co. .,.......-........-...........,. (7r4) 637-r570 (714) 5303924 Dc shelter Products, serv. ctrs. Div.(t71141) 393:333! Far West Fir Sales (7r4) 842-66E1 Freeman & Co., Stephen G. .,.......... (714) 673-3500 Fremont Forest Products ................ (7f4) 521-7500 ceorcia-Pacific Warehouse (7141 684-5353 Guerin Transoortation Co. (714\ 987-6333 Hobbs Wall Lumber Co., Inc. ,....,.. (714) 541'5197 Inland Lumber co. (714) 783-0021 & (714) 544-445r fnternationaf Forest Products (714\ 627-7301
(Continued from page ?tt)
Remodeling markets were strong and are expected to increase about 5% in 1975. While we predict a U.S. lumber consumption level of 33.5 billion board feet in 1974, down l2.I% from 1973, we expect that consumption will climb 4.8% to 35.1 billion board feet in 1975. As a consequence, we expect softwood lumber shipments from the West. which totaled 19.4 billion board feet in 1973, will decline to 16.9 billion board feet in 1974, then increase to 17.5 billion board feet in 1975.
Raw material flow has been impeded in 1974 by high stumpage prices as mills faced the threat of
environmental lawsuits aimed at harvesting practices and water runoff from logging operations. The suits tended to make bidding competition keener in the face of potential curtailments of allowable cut levels already established by federal agencies.
These trends caused problems in spite of the demonstrated ability of intensive forest management to double timber production.
In summary, the most optimistic producers are looking for a turnaround in housing and lumber consumption in early Spring. Others put their faith in late Summer or early Fall. Meanwhile, there is little likelihood of any important advances in demand or supply for the balance of. t974.
This tradition of finest quality and service since 1943 has made Hunter Woodworks one of the nation's leading pallet manufacturers.
We are now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.
HUNTER WOODWORKS, INC.
1235 E. 223 ST., CARSON, CALTF. 90745
PHONE: (2I3') 775-2544 o (213) 835-5671
"oNE SQUARE BLOCK OF DOORS"
rror ios'er,t6eues ' call: (2r3) 2&l-373r
}IONOLULU
tmq't3$l150s
Standard line of panel and carved doors.
Large selection of designs in solid mahogany, walnut antique and smooth hand rubbed finishes.
BEI.AIR PANET & FtUSlI
COMBINATION DOORS
& UNITS variety of species available. All types stocked in tempered glass.
AND UNITS
In full and half models, tempered glass available.
Bi-folds, cafe doors, and blinds stocked in lt/a".
In solid and hollow core and Bi-folds all species available.
PINE SHUTTERS AND PICTURE FRAME MOUTDING
Available in various sizes along with display unit.
