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Associato forncrly CALIFORNIA IUMBER MERCHANT Accurale oaolysis ond loctuol news since 1922

BROTHER.SISTER TI]AM RUNS FIRST CLASS LUMBER YARD 5 FORESIGHT PAYS OI'F IN SUCCESSFUL GROWTH' 8

TEI,LS HOW TO GET MORE CHRISTMAS SALES I O

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IiEPRESENTATIIIES

NOfTTHERN CAIIT'ORNIA & PACIFIC NOITTIIW-EST Cal lVood, advertising and news, 5 Genoa Place, San Francisco, Catif. 94133. Phone (415) 391-0913. San Francisco Btllinq Of fice. 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. SO T1'[TT|lI'N OALII'ORNIA

Ted Tlse, advertising and n€ws, 573 So. Lake Ave., Pasadena, Cali- fornia 91101, Phone (213) 792-3623 or (213) 792-4098. NEW YOR|{

Hal I(. Porltz, advertising and news. 369 Lexlngton Ave., New York. New Yorli 10017. Phone (212) MO 1-0380.

MII)WIIST

Jerry Crabbe, advertising and news. P. O. Box B. Xenia, Ohitt 45385. Phone (5I3) 372-6471'.

@WESTERN LUMBER & BUILDING MATERIALS MERCFIANT is PUb. lished monthly at 573 So. Lako Ave.. Pasadena. Calif. 91101, Phone (213) ?92-3623 or (213) ?92-409E bv california Lumbcr Merchant, Inc. Please address all correspondence to Editorial Offices. Secondclass postage rates paid at Pasadena, -Calif., and additional offices. Advertising rates upon Iequest.

Subscriptlorr Rates-U.S., Canada, Mexico and Latin America: S4one year3 $7-two years; $9-three years. overseas: $5 - one year; $8two years. Singles copies 50y'. Back copies ?sy' when available.

Subscbiptions

Cha,rrgo of Address-Send subscrip- tion orders and address changes to Circulation Department, WesterD Lumber & Buildins Materlals Mer- chant, 573 So. Lake Ave., Pasadena, Calif. 91101. Include address label from recent issue if possible, plus new address, zone number or zrp cooe.

The Merchant Mogazine serves the members of the:- Arlzona Retall Lumber & Bullders Supply Asso- ciation, Phoenlx; Lumber Mer- chants Association of Northern Callfornia, Los Altos; Montana Buildins Materials Dealers Association,- Helena: Mountaln States Lumber Dealers Assoclation. Salt Lake City and Denver; Lumber Association of Southern Caulor- nia, Los Angeles: Western Bulld- ing trIateriaI Association, Seattle.

IHE MERCHAI{T is e,t i ndepcndent magazine published monthly f or tlrose members of the lu.mber a,n.d. btrilcling materials ittdustries npho need ond want f actttal, accura.te n.ezos and an ob jectiae analysis of eaents and products of concern to them in business.