Merchant Magazine - August 1967

Western Lumber a Building Materials

Fu"rything f.,r grcie,stckes to lcminoted beoms

When you hove o customer thot wonts something in Redwood, we hove whoi it tokes to help you get it io him fosi. Whether it's o speciolty item, or run-of-the-mill. o big order or smoll, you-don't hove to keep o big inventory on hond. Just coll us for bigger sovings (ond bigger profits) oll 'round.

Soles ogents for leoding Redwood mills-olso representing producers of top quoliiy Douglos Fir, White Fir ond Ponderoso Pine.

Your dependable statewide sotnrce for quality products

Fast

complete inventories for all basic

building

name a few.

Whatever your eustomers'

construction needs you'll do better at Tarter, Webster

Buildine materials for any needs at these ten conuenient locations :

LOS ANGELES

42OO Bandini BIvd.

LOS ANGELES(Hardwood|

4230 Bandini Blvd.

VAN NUYS

15150 Erwin St.

LANCASTER

4O5 West Newgrove Ave.

STOCKTON

Stockton tsoxCompany

1AOO Marshall Ave.

NATIONAL CITY

1640 Tidelands Ave.

RIALTO

555 West Rialto.Ave.

FRESNO

1266 North Maple Ave.

NEWARK 5526 Central Ave.

PHOENIX, ARIZONA

Arizona Box Company

3203 Grand Ave.

Builders will want

to know about

TW&J's exclusive BON D-DECK

Cost-conscious builders appreciate this roof decki ng/ subf loor prod uct. Combines appea rance with economy. Keeps costs down, quality up.

BOND-DECK is2" x 6" T&G selected white fir assembfed into panels 2L" wide and available in exact lengths to 24 feet.

Actual experience shows B0ND-DECK can be installed for less than half labor expense of conventional 7'x8'decking.

SAVES INSTALLATION / BOND-DECK saves five to seven cents a foot over conventional decking.

SAVES MATERIAL / Buy only what is needed. Precise specified lengths are available pre-cut.

SUPERI0R APPEARANCE / Fine grained texture of white fir BOND-DECK presents handsome appearance.

QUALfTY C0NTROLLED I Every panel of BONDDECK carries stamp of Western Wood Products Association.

Retailers contact your TW&J office for details.

HOW

TO gct y0un

H()W CAN YOU PENETRATE THIS MARKET?

$hare

0l the upcoming $14 billi0n H0me Manl(ct!

What about a home improvement school for your Gommunity ?

N.H.l.C. has all the details and will help you produce a hard hitting sales-producing event.

The National Home Improvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry. builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investment in better living.

H(]W D(]ES THE N.H.I.C. WORK?

As your spohesman...the N.H.I.C. meets with FHA, congressional committees and industrv leaders

clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As your public relations counseJ, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. .plus distribute booklets by individual industries directed at increasing thetotal home-improvement market.

WHAT CAN BE DONE IN Y(]UR TRADING AREAS ?

N.H.I.C. can institute a program which will stimulate remodeling throughout your area. Home improvement schools...newspaper sections. . a Home Improvement Time. these and many other promotions can be outlined by the National Home Improvement Council. And with the Home fmprovement Council sticker on

your door, you benefit directly from a nationwide program whichpoints to N.H.I.C. members as reliable home improvers.

WHAT CAN IT Dt) FOR YOU DIRECTLY ?

It gives you an opportunity to work with other leading firms on an industry level. and to make more sales and profits accordingly.

You can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

H()W CAN Y()U LEARN M()RE ABOUT THE N.H.I.C.?

Fill out the coupon below for further information about the N.H.I.C. and your free copy of "The National Home fmprovement Council and What it Means to You!"

Alcan Aluminum CorDoration

Alcoa Building Products, Inc.

American Gas Association

American Plywood Association

Andersen CorDoration

Arrow Metal Products Corporation

Asphalt and Vinyl Asbestos Tile lnstitute

Certain-teed Products CorDoration

Diamond National Corpomtion

Electric Heating Association, Inc.

Evans Products Company

The Flintkote Company

Forest Fiber Products Company

Formica CorDoration

Gas Appliance Manufacturers Association

Georgia-Pacif ic Corporation

Home lmprovement Marketing Consultants, Inc.

House Beautiful Magazine

Investors Syndicate Credit Corporation

Lear Siegler, Inc.

Masonite CorDoration

Montgomery Ward & Company

National Gypsum Company

Nalional Lumber & Building Material Dealers

Association

owens-Corning Fiberglas Corporation

The Philip Carey Manufacturing Company

The Ruberoid Company

Rusco Industries, lnc.

Sears, Roebuck & Company

United States Gypsum Company

United States Plywood Corporation

U. S. Savings & Loan L€aguo'

Westinghouse Electric Corporation

Weyerhaeuser Company

Whirlpool Corporation

Wood Conversion Comparry

National Home lmprovement Councit, Inc.

In 1966, approxim.ately $13,000,000,000 was spent for homemodernization.

Sources indicate a $69 billion backlog of modernization exists in the United States, with an additional $16 billion deueloping each yeat'.

1 I East 44th Street, New York, N. Y. 10017

Gentlemen: Please send me additional information on how I can capture my share of the upcoming $14 billion home improvement market.

Name: -.-

Address

FEATURES

FORGING AN ENLIGHTENED NATIONAL PUBLIC LAND USE POLICY DEALERS THRONG TO PANEL PLANTS OPEN HOUSE TOUR

THE LAST BLAST OF THE YEAR FOR DUBS, LTD.

.,SMOOTH SELLING" SERIES ON TAKING A RISK FOR PROFIT

SPENDINGYOURTIMEWHILEYoUSELLTHECONSUMERTRADE

SUMMER IS THE TIME TO SELL OUTDOOR DECKS AND PATIOS

WWPA ATTEMPTING TO FORM NEW LUMBER STANDARDS GROUP

PACIFIC COAST HARDWOOD DISTRIBUTORS ANNUAL MEETING

NEW ADVANCES REPORTED IN FIELD OF ENGINEERED WOOD

PLYWOOD PRODUCTION EXPECTED TO DOUBLE IN TEN YEARS

GROWTH RATES IN THE WEST STILL OUTDISTANCE REST OF U.S.

HARDWOOD PRODUCTS IMPORTERS WORK ON NEW STANDARD

LUMBER INDUSTRY GEARS UP FOR URBAN RENEWAL BOOM

MORE REDWOOD LAND DONATED BY INDUSTRY TO STATE

EDITORIAL PAGE

CALENDAR

VAGABOND EDITORIALS

PERSONALS

NORTIIWEST NEWS

LMA NEWS &.VIEWS

THE ARIZONA SCENE

DEPARTMENTS

NEW LITERATURE

TWENTY-FIVE YEARS AGO

LETTERS

NEW PRODUCT PROFITS

CLASSIFIED ADS

ADVERTISER,S INDEX

BUYER'S GUIDE OBITUARIES

Publlsher A. D. BeU, Jr.

Itanaelne Edltor - - Davld Cutler

Associ&te Edltor and Advertlslns Proiluotlon

Joyce Adams

Clrculation Dopartm€nt

Andrea Frlece

Publlshers RoDrerent&tlv€s

NOIITIIEBN CALITOBNIA

Max Cook, advertlslng and news' 420 Market Street, San Franclsco, Calilornla 94111, Phone (415) Yukon 2-4797.

SOUTIIEIIN CAIIFON.NIA

Jerry lllckey, advertislng and news. 412 West Sixth Street. LoE Angeles. Californla 90014, Phone (218) MAdlson 2-4565 oc MAdlson 2-0670.

PACIXIC NONTITWESA

Pete f,laner, advertising and news, Terminal Sales Building, Portland, Oregon 97205, Phone (503) CApltol ?-4993.

CIIICAGO

Bollow, advertlslng and news, 11250 South Halsted Street. Chlcago, Illlnols 60628, Phone (312) ?4tt|-3351.

EDITOBIAL OI'TICES

WESTERN LUMBER & BUILDING

MATERIAI,S MERCHANT 18 pub. lished monthly at 412 Woet Slxth Streot. Lor Angolos, Callfornlr 00014. Phono (218) MAdlson 2-4505 or ll[Ad.lgon l-0670 by Callfornla Lumber Merchant. Inc. Please &ddress all corresDondence to olllce of Dublication. Second-class post- ase rates paid at Los Angeles, Callfornta. Advertlslng rates upon request.

SubBcrlDtlon Bates'-U,S., Canada, Mexlco- and Latln Amerlca: $4one year; S7 - two years; t9 - three yearb. Overgeas: $5 - one year; $8two vears, Slnsle coDles 50 cent8. Back coples 7f cents when avallable.

Chango of Addres&-Send subscrlp- tion orders and address changes to Circulatton DeDartment, western Lumber & Building Materials Merchant. 412 West Sixth St., Los Anseles.' Callf. 90014. Include adi{ress label from recent issue lf possible, plu.s new address, zone numDer or zlp coqe.

Ronrint ServlcesReprlnts, preDrihts, cover folders (in both black and white and color') on Merchant artieles and advertlslng are avallable on reouest within the month of issue. Contact our edltorial of- fices for informatlon and prlces on any quantlty.

THE lilERCHAtlI is an i,ndepend,ent rnagazine published, rnonthlA f or those rnenxbers of the htmber and bui.lili,W matertals industri.es who need, and, want fa,ctual, accurate news and an objecti.ae analAsis of eaents and, prod,ucts of concern to them in busi,ness.

$PEGIAL AlIIIl|U lIGE M E lIT

Jessup Door Company, a Division of A. J. Industries, Inc., is the world's largest manufacturer of quality louver. colonial panel, and sash doors.

Northway served as Jessup Door Company's exclusive distributor outlet in the West for the past several years, with warehouses in Los Angeles and Oakland. A new custom door manufacturing operation has recently been installed at the Los Angeles location, with complete facilities for the production of special styles and sizes of louvered and paneled doors.

The acquisition of Northway by Jessup Door Company will permit more efficient and economical service to our carload and truckload-volume jobber customers. New styles and new products will be added to the line to meet the specific needs of the Western home building market. The first two of these-the JD-109 eightpanel entrance door and the JD-1 1 3 fifteen-panel en-

trance door, are in production, and can be ordered through the Los Angeles or Oakland warehouse offices. In addition to the sales-warehouses in Los Angeles and Oakland, the Jessup Door Company operates a branch manufacturing plant at Chico. California. and is currently constructing a wood crate, pallet and box fabricating plant at La Habra. California.

We look forward to serving you and hope you will find it convenient to visit us soon.

We are pleased to announce that llorthway Forest Products GomFanI, a former subsidiary 0f A. J. Industries, has been Gonsolidated with JES$UP l|00R G0MPAI|Y, of Dowagiac,

ln G., Michigan

World's largest manufacturer of guality wood door products

Public Lond Use

Tf/E ARE publishing this month on page six an YY address by Gene C. Brewer, immediate past president of National Forest Products Association and president of U. S. Plywood-Champion Papers, Inc., directed to the NFPA. It is entitled "tr'org' ing an Enlighteneil Public Land, Use Poli.cy lor the Nation."

We take this means oI calling your attention to this address for two reasons:

(I) Never have the problems of "encroachment of sprawling cities, broad avenues of transporta' tion, reservoirs, parks and wilderness areas' sea' shores and scenic tnonuments upon our available productive land base without a national land'use plan" been more clearly set forth; nor the solution been more simply put"Those of us who have been arrayed against each other (preservationists vs. land using industries) these many years must marshall our human resources together to evaluate our natural resources in terms of all our national needs."

(2) Unfortunately, creative thinking of this kind enjoys a very small audience, usually those most immediately concerned. The general public seldom is exposed to the other side of the coin. If we can help in some small way to broaden the base for better understanding of such basic problems, we have made a contribution to the nation's well being.

We urge you to read carefully Mr. Brewer's con. tribution, and tell your friends and neighbors. As we write the above, it occurs to us how infrequently the forest products industry gets its message across to the public. The fantastic flood of

mis-information generated in the redwood park problem well illustrates the point. True, the industry and the California Redwood Association in particular have, in this case, done a magnificent job of presenting the true facts. But somehow all this good work goes to waste if the audience is pretty well confined to interested parties. I(/e are far from knowledgeable about public relations. But it does seem as though some means could be devised for complete and saturated public awareness.

While Mr. Brewer doesn't say it in so many words, he implies that the public should demand a national land-use policy, and that it should be set with the interests of the nation paramount. Everyone of us can work towards this goal.

It's 4 O'Clock Alreody?

fN HIS excellent message on the Management of I Ti-" (page 14) Reed Lawton hits on a point that, like the weather, everyone talks about, but no one does much about. All too often in business, the anguished cry, "It's 4 o'clock already?" is heard.

Wasting time can be great fun on your summor vacation, but it can be financially fatal for a busi' ness.

How well do you plan, manage and organize your time in relation to the tasks to be done? Are you well enough organized so that you could fill in that chart on page 15 and not be fibbing to yourself? Remember, no business can run itself, much as we sometimes wish they could. Go on, give it a whirl.

Lumber and millwork from California's

l'eather Hiver Oountry.

Feather River Scenes: Melting Spring snow swells the North Fork of the Feather River at a point near Indian Falls, twenty one miles northwestof the Feather River Lumber Co. sawmill in Sloat, California. The Feather River, named "Rio de Las Plumas" by Spanish explorer, Captain Luis Arguello in 1817, winds its way on three separate "forks" through California's Plumas National Forest. Annual softwood timber production in the forest exceeds two-hundred million board feet. lt is the prime source of Nikkel Lumber.

Forging an enlightened public land use poli.y for the nation

By Gene Brewer, president, U. S. Plywood-Champion Papers

A RCHIMEDES TOLD us that the essen4 tial ingredient for moving a world was to:have a place to stand.

The platform for all of us earthlings who want to move our world is, in the final analysis, the land masses upon which ive live out our lives.

ln Greek mythology th,ere is recorded a giant named Antaus who derived his strength from the earth. Hercules wrestled with him and threw him but each time he touched the ground he sprang up revitalized. Hercules finally held him aloft and choked him to death.

We, like Anteus, derive our sustenance and our strength from the earth, and it is only when w€ are unable to renew that strength and fail to recognize the source of our power and our progress that we are, as was Anteus, doomed to strangulation by forces stronger than we are.

The elements of all life derive from the land and it is our dependence upon and proper use of the land which will determine whether our nation----even our human species-will long survive.

In the United States we, more than most other peoples, have been blessed witl vast and fertile lands. They have been bountiful in yielding food and fuels, clothing and sheher, minerals and mountainous harvests of all the things our people have required.

The land of America has been good to us but, many Americans have accepted the bounty and beauty of the land without recognizing the rburdens we impose upon it.

Most of us have inadequately understood the obvious fact that among the riches of a prosperous nation only its land base is fixed it cannot be expanded except through the unthinkable recourse to a war of conquest and the consequent burden of holding an empire in bondage. The United States, we all agree, would never resolve its need for land in such a fashion.

This being true, we must then consciously adopt a national philosophy of relative values which will ena'ble us to use our available land base wisely and well. We live in a time of mushrooming populations; we must provide for modern transportation's insatiable appetite for superhighways, airfields, and parking lots; the evolution of the megalopolis threatens to engulf urban

dwellers in an unending see of concrete, (2) asphalt, steel and briek-sometimes called the "asphalt jungle." The urgent need for all of us to escape to fresh air.

Sfory sl s Gfonce

This milestone speech, given by Gene Brewer to an NFPA meeting, points out the vital need for a public land use policy.

And yet our tabulation of demands cannot stop there for economic and sociological considerations in our present dilemma" cry for solution as well.

We in the forest products industry are particularly sensitive to these considerations. It is we who know rbetter than most Americans that i'a tree is a miracle of God." IVhole rural communities stake their existence on the eternal wonderment of forest regeneration; industrial complexes worth hundreds of millions of dollars depend upon continuing regrowth of the bounty from the land; entire nations require the thousands of products we are able to derive frorn the tree.

We among all the manufacturing industries in the nation have it within our power to assure a perpetual raw material resource. The secrets of wood fibers are being unlocked to guarantee that hurnan needs will not outstrip nature's power to provide for man-in some operations as much as 90 percent of the wood fibre now harvested finds its way into useful prodircts.

So it is the land that literally lies at the roots of man's partnership with the forest growing cycle. And it is the diminishing base of forest land that demands our nation's earnest concern.

As the sprawling cities, the ,broad avenues of transportation, the reservoirs, the parks and wilderness areas, the seashores and the scenic monuments, encroach upon our available productive land base, without a national land-use plan we must consider these urgent questions:

(1) Will our remaining agricultural land base be suffioient to feed our own population and provide some relief to others in the world who already face starvation ?

S/ill our rural population, already diminishing because of limited economic opportunity, further aggravate the problems of teeming cities as p* ple turn in desperation to urban oenters as the only source of jobs? And, as a corollary, will this not directly oppose the efiorts already undertaken by the Fresident to reverse the population flow?

(3)

Will the reduction in lands available for commercial forestry, grazing, mining, and other income producing activities impose upon our people the neoessity to lower their standards of living as demand exceeds supply and prices of land-based products become prohibitive?

(4)

\[riil the inability of land.based industries to absorb an appropriate number of the hundreds of thousands of new workers impose additional tax and welfare burdens upon the entire population?

(5) Will the United States, once the haven for the poor, the tired, the huddled masses of Europe, ultimarcly become the wellspring of a new emigration to other lands of opportunity to Canada, to Mexico. to Souih America and Africa?

These questions, I assure you, are not asked rhetorically. It is neither my intention nor my wish to cry havoc.

Rather by raising these questions I hope to sponsor responsible examination and discussion of the burden all Americans must share in evolving a community of understanding among all elernents of government, industry, and our wholo society which will lead to conscious evaluation of our national land mass and its most beneficial uses.

Such examination has become a matter of urgent necessity for our industry. Like Anteus we are being held aloft and suffering harassment and eventual strangulation from preservationist plans, endorsed by t\e federal and sometimes state administrations, which if passed into Iaw will further reduce the land available for America to grow her trees. Within the past months

(Contirwed, on Page 26)

Non-Com'lumber is stoying ot this Holidoy Inn.

Advantages offered by Non-Com f ire-protected lumber were so impressive that the building contractor for the new Holiday Inn Motel in East Orange, New Jersey, changed his original specif ications from steel studs to Non-Com wood studs. And for a lot of qood reasons:

For savings in constructio"n costs. Use of Non-Com f ireprotected wood studs meant savings on cost of materials used elsewhere in the building. Insulation, for example, and door bucks cost less. The contractor felt that an optimistic estimate of eventual savings might run as high as 20%.

For sheer workability. Non-Com retains all the workable characteristics of wood, and that meant easy adaptability to extensive wirlns.

For savings in labor costs. Non-Com stud partition systems go up fast. Carpenters use ordinary tools. No special accessorles necessary.

For lightweight ruggedness and a fire-protection excellence that is rapidly gaining building-code acceptance cross-cou ntry.

What this story adds up to is a whole lot of good reasons for using Non-Com lumber. lt could be your story, too.

For more information on Non-Com, write for Product Folder W-57B,or call Don C. Smith, (213-830 2860) in Wilmington, Calif

Some 150,000 lineal ft. of Non-Com fire,protected tumber were used for all the studs, plates and headers of this handsome new Holiday Inn Motel; over 90:a of the interior wall support is Nom-Com. Building Cantractats: Baroll-Elin, East OranEe, N. J.

A Bl'f llll for'lrolution : sl)r'u\\lilrF l)unt'1. n i"g plutrl irr (.rt, um,,n;.ir. Culif. nas thc foctrl point {or' 250 Los Arrgt'lt's ar-cu Iumbel tlt'alcrs last morrtlt ftil a look-scc at tltt'irrrrer'-\r()rkiltgs of a plvvot,<l pant'ling opt'r'ittion.

'Ihe r,1rt'rr ]rorr,.t'. < o-ltostt'd bl Ahitibi anrl llrt'ir soullrt'r'n (-ali[olrria <listributor'. (llobc Tntt'r'national. shru t'rl dcalcrs Abitibi's ;rrotlrrctiorr lirrt' irt olrtlatiotr antl fol-

Plont "Open Drqws Deoler

House" Crowd

Wesletn Lumber & Building Mqteriols MERCHANT

lorvt'd thc pro(x)ss f rom raw plyrvootl to linislred prodrrr:l. Abitibi produces a (,omprlt'ht'nsivt' line oi print and vinvl plr.rvood lilil;l: -".octt'd trnder thc Nliruplv brand

l)t'alt'r's not. txtly <:anrt'to kxrk tlrt'v camt' lo buv. placing orrlt:r's for molc than

l;.000 partt'ls to lakc acivanlagt' of .l spt'cial "bakcr''s tkrzctr'' plontotiorr r,ffered rtt tltt' opt'n lroust'.

T0UR H0SIS (1) Sid Chattler, Globe general manager; Larry Baugh of Abitibi, dealer sales; Ray Jacobs of Abitibi, national dealer sales manager; John Bates of Abitibi, dealer sales. (2) Claude Salley, Fontana Lumber Co. (3) Bill Rugg and Phil Born of Rugg Lumber Co. (0 Jack Schirm & Glen Johnson of DoubleJ Lumber. (5) Paul Foreman. Ernie Becket. Bruce Bundschuh of Myrtle Avenue Lumber. (6) Let Small, Abitibi; Mr. & Mrs, Carl "Red" Clapper, Far West Plywood. 0) Wendy Stoltz and Max Pearson of

Richardson Mill & Lumber Co. (8) Mr. & Mrs. Paul Forman, Myrtle Avenue Lumber. (9) Mr. & Mrs. Lew Shormann of Eagle Rock Lumber; Mr. & Mrs. Norb Bundschuh of Myrtle Avenue. (10) l. Hoffman of Globe, Kay Baugh (left) and Judy Bates. (11) Bob Johnson, Far West Plywood, Sid Chattler, Globe. (12) Clyde Friend, Jack McClure of 0range County Lumber. (13) Globe's Sam Rivkin with Mr. & Mrs. Ken Thim of Homeowners Emporium. (14) Larry Baugh holding forth. (l5l Bob Nolan, Globe: Let

Small, Abitibi; Russ Rosell and Larry Allen, Walt Tavlor Lumber. (16) Mr. & Mrs. Anderson. Anderson Lu'mber Co. (17) Clarence Bowman, Garey Lumber Co. (18) Mr. & Mrs. Win Barkhart, Far West Plywood. (19) Ron Slease. Abitibi: Willard Wells and De Voe Jones, Foothill Lumber Co. (20) Abitibi VP production,0. B. Eustis and Jerry Barnes of Elanchard. (21)'Dick and Ted Hobart of ied's Cutting & Plywood Service. Dealers were conducted through the plant and viewed the entire ooeration.

Dolt't gGt 0n me bandwagon lon J. H. BaHGF... 0et

And profit is just what lumber dealers are making (by the car-load) on fast-moving pressure-treated wood from Baxter.

Why are profit-conscious lumber dealers ordering more Baxter products than ever before? Because more and more quality-conscious architects, builders and engineers are demanding them.

Like Pyresote@, with its building code acceptances, when they want fire-retardant protection pressure-treated into wood studs, and plywood. Or Chemonited@ lumber, used wherever decay and insect resistance is needed.

ln fact, from Baxter, there is a right preservative treatment for every need.. so it's no wonder that wherever protection is desired Baxter pressure-treated wood is first choice. And the lumber dealers that stock Baxter products get the orders (they also get dependable, fast deliverymixed or straight cars-of material, kiln-dried and packaged for easy unloading).

Get on the J. H. Baxter bandwagon ...for your share of the profit.

Call, write or phone our nearest sales office. We'll tell you more.

Dubber's Final For This Year At Famed Del Monte Course

q'i'A(;l\G A repeat performarrt. itt anU s$er to members requests. Drrb.. Ltd.. held another of its excellent tournaments and dinner dances, the final for this year.

As before, the meet was held at \[onterey, Cali{ornia's Mark Thomas Inn. The golf go-around was on the adjoining f)el Monte course.

Reseeding the Redwoods

More than 400 students from cight schools in tht' Redwood Region will plant morc than 19.000 trees in 1967, tht' Redwood Region Conservation Council has announced.

The figure will grow. Some schools havc not yet replied to their survey to determinc seedling requirements. Last year. more than 25,000 seedlings wert' frtr'rished bv the RRCC.

REIIRING PREXY Ev Lewis, (l) Knute Weidman and Barbara and Bob Kilgore. P) Mr. and M;s. Hollis Jones. (3) Cutter Lumber's John Knepp, Mrs. Knepp. (4) Mr. and Mrs. Jack H:ggins. (5) Syivia Bonnell gets

a bear hug from Gran Geisert. (5) Naomi and Bill Leonard. 0) Mr. and Mrs. Pete Parrish. (81 Mr. and Mrs. Pete Sharp. (9) lrvington dealer Dick Kraft, Bill Gilmore and Walt Hiort. (10) Mr. and Mrs. Fred Ziese.

Western Lumber & Building Mqieriols MERCHANT

+'. *"= "S

this ismyface... COLOR IT RED.

It's like inviting 30 people to dinner, serving the appetizers and rhen the power goes off.

It's been just that way at Willamette Valley Manufacturing since the installation of our brand new fence component line, which turns out red cedar rustic grapestake palings. One day it works, the next day, the line is down.

Please bear with us we believe the main course is worth lvaitins for.

For your free red coloring crayon, write directly to me W illamette V alle.y Manufacturing.

Herb Koller, Sales Manager,

SMOOTH SELL'NG

. by Georse N. Kohn, Marketins co:::o:::::",r, N. Kaht

TAKING A RISK

Several years ago I knew a young advertising man who quit his job to open his own advertising agency.

My friend, Don Larick, was Iong on drive and imagination but shon on capital. He needed at least one big client to really get on a firm footing.

Then his chance came. He bid for the account of a leading cofiee firm.

But Don's heart sank at his first interview with the company's advertising manager. He learned that other agencies, including some of the city's largest, had submitted elaborately prepared presentations. Don, who was barely meeting his rent, could not hope to duplicate them.

He thought fast.

o'I don't work with elaborate portfolios," he told the ad manager casually.

"But how else can we tell if you can do the job?" the manager asked.

Don knew that the final decision would be made by the company's board of directors.

"Do you think your board would appreciate a good idea if they heard it?" he asked.

Assured that it would, Don requested an audience with the board.

My friend made a brilliant oral presentation with the aid only of a few notes on the back of an old envelope! He got the account and went on to become one of the most successful advertising practitioners of his time.

Don acted boldly, a might well emulate.

Are You Ploying

step that salesmen

lt Too Sofe?

The old adage "nothing ventured nothing gained" is a good one for a salesman to remember.

It's easy to play it safe. In this way you attain a nice level of mediocrity. Your children may not be able to attend college or you won't get that Bermuda vacation, but you will be safe. Too many salesmen seek this way out. The pity is that this is supposed to be a dynamic profession. Our whole economy literally moves on salesmanship.

The "safe" salesman rarely if ever breaks new ground in his territory. He never

goes after the really big ticket if it means sacrificing any time from his "tried and true" routine. He is fearful of pushing a new product that may have great potential. He would never dream of correcting a customer, even though the latter would have more respect for him. He dreads taking over a new territory.

Nqture of the Risk

The risks I suggest are along the line of intelligent business practice. Of course it may be safer to spend two hours with an old and assured account, but sometimes devote one of those hours to calling on a tough but potentially productive prospect.

It may be safe to stay with proven principles, but new selling ideas are being developed almost every day. Experiment with some of them. k may be the best thing you ever did for yourself.

Some salesmen are so faint-hearted they won't even take a chance when they have nothing to lose.

Bart Hartman once took over a well-established territory. He had been told that one particular customer, ABC Company, had been buying l0 gross of the product every call for many years. At his first call on the firm, Bart introduced himself, mechanically wrote up the order and departed.

The next day he was called at his home by his irate supervisor who said he had received word that the ABC outfit had purchased 100 gross of the product from a competing firm.

When Bart checked back the next-day with the ABC firm the explanation was frustratingly simple.

"I was district manager then," Nick recalled. "with a force of 25 men."

"We had been angling for years without success to get a big department store which was buying thousands of dollars worth of merchandise from our competitor. Their appliance buyer was as firm as the Rock of Gibraltar in refusing to even listen to our presentation.

"One of my freshmen salesmen, Ted Marrison, decided one day to gamble with an idea. He marched into the appliance buyer's office and announced:

"Mr. Spinner, I'm determined to get an order from you by the end of the month. I'm temporarily dropping everything elseo my other customers, prospects-to work on a presentation for you."

"The buyer was dumbfounded," Nick said. But he finally managed to say to Ted:

"You're taking an awful chance, young man. My onswer will probably be no after vou've made your presentation."

"Ted went ahead anyway," Nick continued. "For the next month he gave up a virtually assured income to research and prepare a bangup presentation for Spinner. When it was ready, he called for an appointment and was told to come around the next day.

"Ted delivered a masterful presentation," Nick went on. "He knew that department store inside and out and made such convincing points that Spinner could not help but give him an order-and a whopping one, That store was our customer from then on. And Ted tripled the income he had loet in that month. He took a gamble and won. But the stakes were big and he knew it."

This is the kind of courage and cool headedness that pays ofifora salesman. Even when you're taking a beating, donot be afraid to try something new or take a chance.

Here is a self test to let you see if you crease my order," the purchasing agent are sufficiently aggressive to take a risk said. "Your competitor did." if the situation cails for it.

"You didn't ask me if I wanted to in-

In Bart's case there was no element of v^.- ^L^..rr ^^t ^1 risk. He merely had to ask a simple ques- .*l:: should get at least five "yes" antion. But.it's surprising hor,v often this sim-

l. Do you occasionally vary from your sales rou- ple question doesn't get asked by salesmen. tine? iis n -ifo n Woy to Advoncemenl

The bold and enterprising salesman will

2. Does the .idea of taking a gamble interest you?

3. il|t yF, ,}fi,rF*r, te1 a prospect 0r customer always catch the eye of his superiors. that'he's wrong? ' ' Ves I -tto tr

Nick Kalb, sales manager for a huge

4. Qo yglt ever make a really hard .stab at getting Mid-West appliance manuflacturer, tells "of r. n: ilfl ilXiti. new suggesrionleL?,olt*, H one bright lad who scooped up an order - salesmansliip? - .Yes D No .tr from under the nose of veteran colleagues

6. Do you emulate successful salesmen ttny5 who had been trying for years to snag it.

REPRII{TS FpR YOUR SALESMEN each arflcle ln thls sertes ls ex- panded to approxlmately 2000 words-lncludes a self-evaluauon qulz- l8 prlnted ln 2 colors In a 4 pase format. on whlte slossy DaDer and ls 3-hole punched to flt any stdndard 3-rtng blnder . .-. pribe3 dre as fol- towa: I to 0 coplor (of each ortlclo) ...-....-....-60 ccDts oaoh

!g to 40 coploi (of oech arficlo) -..-_--.._57+h coats 6aoh 60 to 99 coplos (of esch art|cl€) ..-_-..._...._t0 conts ea.Gh

IOO or moro coplc. (of oaoh artlclG) ...........-25 c€ntr oaoh

The enttre serles may be Dre-order€d or tndtvtdual arflcl$ may be oltered by number address orders to Gcorge N. f,ahn Co.. Markattng

Z. tjo yol avoid playing it safe? i;; - i6 E

coqr-sgrtan-t-s, sqles_'flql!l4g_Plvlstg!,_ Selrfce Department, Emplre state Buuding, New York, N.Y. 10001. Artlcle tlues area

l. Tho Saleuan li . VJ.P.

2. Ate Iou A Sa,lGsm.ant

8. Got Acoualntcd ltrlth

Your Cdmpany

{. You're On Stoso

5. Iou Csn't FlrC llylthort Ammunltlon

6. You Are A Goodwlll Salcrmra. Too

7. Cloilna Tho Salc

t. Eow Te set Un Ar Irtcrylcr

$. f,6ll:lag Betriecn Boundr

10. Th€ Comoetltlon

11. Taklnr .{Rlsk

12. Ployin? Thc Short Gamc

When orderln& ples3e mentlon. fhe i[€Fchant.

WG3Lrn tumbor I Eulldlng llofrrlolr ilIICHANT

When it includes a whopping 7,000,000 ft. of hardwoods and softwoods in over 100 species at our Los Angeles yard, it broadens your horizons considerably! Add to this the fact that Penberthy sells more than 40,000,000 ft. of lumber per year, and you have some idea of what it can mean to be one of our franchised dealers. Because we do move so much, we have access to the best timber in the world, and it

makes our prices mighty competitive tool

To participate in our franchised dealer program, you are required only to display the sign shown above and carry a minimum stock of our standard hardwoods. For the more exotic woods, we will supply you with a complete list of over 75 types available for next day delivery.

See your Penberthy representative, or call for full details now!

THE FIFTH OF A SERIES

Spending your time is as important as spending your money. . . especially when selling the consumer

I have found that any business which does nearly half a million volume a year can increase NET pRoFIT at least five percent by assigning one experienced man to full-time purchasing and inventory control.

It is surprising how many $ two-milliona-year lumber dealers do not have any purchasing or inventory control system at all !

Many who do have a system have built it on their prejudices and not on the facts of their operation.

By REED TAWTON

monogemenl consultonl

Every organization or business has some {orm of organization chart. This 'ochart" may not even be written down, it may be part o{ the tradition of the business, but functions and responsibilities do exist in every case , , . or nothing would ever get done. Certain vital functions and responsibilities are assigned to or assumed by someone and carried out in some fashion.

The functions inherent in any business or factory are:

all these duties to a more or less efficient degree, every day you are in business. The only difierence between you and a giant aerospace corporation is that on your chart you have inserted your own name in most or all of the operational and administrative blocks. You wear many hats. Larger companies have hired one or more employees to perform the various functions.

You say you don't advertise. Do you have a sign in front? Is your name on your trucks? Do you belong to Kiwanis or Lions Club ?

If your annual gross volume exceeds $750,000 per year, you certainly owe it to yourself to have an advertising agency or sales promotion specialist available. I don't mean an agency necessarily. There are many good specialists and consultants available.

Don't sign a five year contract op. erate month-to-month for six months, then re-evaluate your program.

The problem is how to "Multiply Yourself." Use your attorney and accountant to keep yoa out of trouble, not jrst when you get in trouble.

You should use your other specialists in the same manner . . , not just for emergencies. Use them regularly and avoid emergency situations.

A MONG OTHER o'Sacred Cows" in the fl. 1u*6"r business. I seem to run into the most opposition when I tell the owner that his business is big enough for a fulltime purchasing department. If the hobby of talking old times with cronies who have an extra carload of warped six by's is worth five percent of your net profit, then you shouldn't waste your time with this article on The Manc,gement of Tirne.

The organization chart shown here may look to you like the chart we prepared for a major aerospace corporation, but it is an operational chart of your own lumber-building materials business.

I[hether you like it or not, you perform

Any firm with 25 or more employees should have a personnel or industrial relations consultant for advice. He can save you money.

The Small Business Administration has a group of retired executives available for part-time consultation as part of its "SCORE" Program. You may find them an economical way to meet your needs.

Some management consultant firms have on their staff a variety of consult. ants on whom you can call. You pay for them when you use them . . it's not

r967

like adding to your payroll.

However you arrive ata solution you tnust accept the responsibilities of these varied functions and admit to yourself that in a more or less acceptable manner you are now handling every one of these activities. Sometimes very poorly. Sometimes tthandling" means leaving the problem on your desk, hoping it will go away!

A problem to be met will never go away. It may dissolve into another batch of problems, but it will not be resolved until you meet it head on with a solution.

The only way you can multiply your-

self to resolve all the problems of doing business is to acquire a stable of advisors

Sfory d] q Glonce

Organization of your time and duties . . who should do what and when. Next month: setting uP to sell paint in a lumber yard.

and specialists. Sometimes the cheapest advisor turns out to be the most expensive in the long run.

As we have decided to continue this series, it seems appropriate that I ask you to take the opportunity to write this magazine, outlining specific problemsnot legal-which we have not covered. We will call on the experts available to The Merchant Magazine to reply in as direct a manner as possible. Of course, we prefer to limit questions to management and consumer-oriented sales problems.

Next issue we'll go into some depth in the steps required to set up and maintain a profitable paint operation in a lumberbuildine materials store.

Got cr Queslion?

Write Reed Lawton outline your specific problems (not legal please) andwe will attemPt to answer them. We Prefer management and consumer - oriented sales problems . . . lefs hear from you!

Summer is the time to sell decks and patios

Wood decks and patios are gaining popularity all over the West, and that means profitable opportunities for lumber and building materials dealers.

Outdoor ttfloors" are a low-cost way to enlarge living space, and the idea appeals to families who want to spend leisure time at home, not on crowded highways.

Dimension lumber, all stock yard items, is the chief ingredient. Active merchandising can produce a good volume with a profit, instead of merely sporadic sales with a slim profit, if any.

Along with promotion must go services such as these: detailed advice to the do-ityourselfer from both literature and in. formed sales persons, and building service to those who want to buy the unit installed, either with the dealer's own crew or through a selected builder.

One prefabricating idea that some deal. ers have found profitable is the parquetstyle patio. With prefab squares, the customer can create an outdoor floor of any size, simply by Iaying down the desired number of units. The idea appeals instantly even to a casual shopper.

At the same time, the retailer has found a great way to use short and low-grade pieces of lumber.

All material is 2x4' short pieces trimmed from lower grades of lodgepole pine mostly, with some Engelman spruce, hemlock and fir. The wood is dipped in a preservative containing redwood stain, which gives a uniform color.

Westrrn Lumbcr t Building llqlcrlqlr ,IIEICHANT

0ullt00R "floors" and other backyard structures can be substantial lumber market foi dealer. when well

promoted and serviced. Parquet designs, like that shown above, are highly flexible in size and shape.

WWPAns Economist Optimisfic

What's ahead for home building? Many people have expressed disappointment over the sluggish rise so far this year, and concern for the future is rising as interest rates turn up again and predictions of tight money conditions increase.

Home building is improving, according to Charles E. Young, Wcstern Wood Products Association economist.

One good reason for .expecting increased housing starts in the st'r:ond half of J967, Young said, is the recent restoration of accelerated depreciation for multi-family rental units. This is a highly important factor in the return on invcstment in rental properties. Coupled with the very good flows of funds into savings institutions in recent months and the rising tide of young married households needing apartmcnts, the stage is set for a rapid increase in construction of apartment building, .both low-rise and high-rise.

Average demand for housing in the thrt.e-year period from 1968 through 1970 will probably be 1,750.000 units per year, Young says. This could be accomplished by stt:ady increases from 1.550.000 units in 1968 to 1,950,000 in 1970, fifty pt'rcenr above f.300.000 in prospect {or this year. Although such-stcacly progression is most unlikely in the manic-depressive fields of home construction and mortgage financing, the undt'rlf ing demand clearly exists. according to Youne.

Housing Stqrts Inch Up

For the forrrth consecutive month, housing starts hate moved slightll uprvard. In June" tht: latest figures available. thev u't'rt' 0.3 pcrcent ahead oI the prcvious month. Futurt' r''nstruction permits were up lour perccnt from \{ay.

More encouraging was the 12 perct'nt increa-.t' from June last vear comDared u'ith this srlrrlmer.

Cal-Pacific Redwood Co.

New Stqndqrds Group Formed

Following recommendations of the three-member government panel to the Secretary of Commerce that the present softwood lumber standard be retained pending a revision which would require mandatory labeling, the W'estern Wood Products Association announced plans to form a new industry-wide standards organization.

WWPA stated this is the outgrowth of a number of years of frustrated industry efiort to agree under the voluntary standards procedur'es.

Invitations to pariicipate will be issued in mid-August to all industry organizatiorrs on the American Lumber Standards Committee, as well as interested government agencies.

WWPA said the new organization's permanent form and procedures would not be subject to the procedural limitations of the Commerce Department and that its procedures would not be set until all interested groups had an opportunity to participate in the planning. They said that the new organization generally would be patterned after the ALSC, and implementation of its efiorts should give assurance to building code authorities, building officials, specifiers and distributors.

Pqcific Hqrdwood Group's ffith

Al Frost was elected new president of the Pacific Coast Vhole' sale Hardwood Distributors Association at their 44th annual meet' ing held late in June. Other officers elected were John M. Higgins, San Francisco, first vice president; Leonard Hall, Portland, sec' ond vice president. Lyall Bell was the outgoing president.

NO. CALIFORNIA SAtES-Wolnut Creek

Phone l,fl5) 933-0600

SO. CAIIFORNIA SA[ES-Downey

Phone (2131 861-6701

EASTERN sAlEs-Arcoto, Colif.

Phone 1707) 822-5151

Joe Sterns, Insular Lumber Co., Philadelphia, Pa. and NHLA's M. B. Pendleton spoke to the group. Bob Kahn was officially con' gratulated for his services as secretary. This was the 4lst meeting he has attended.

Next year's meeting will be held at the El Mirador Hotel, Palm Springs, Calif., March 4.6.

PACIFIC C0AST hardwood men seen at their 44th annual convention.

DOUGLAS

WHITE

PONDEROSA

SUGAR

GALEN DAR

AUGUST

Inglewood Eoo-Hoo-Ette Club l0--August 10, theatre night, "A Funny Thing Happened On The Way To The Forum", Westchester Playhouse, Inglewood, Calif.

Rogue Yalley Hoo-Hoo Club 94-August 11, 7th annual golf tournament at Rogue Valley, Golf, swimming, tennis. Gin tournament at 4 p.m.

San Joaquin Hoo-Hoo Club 3l-August 18, annual barbeque and election nite, Roeding Park, Fresno.

Dubs, Ltd.-August 18, monthly tournament, Silverado Country Club, Napa.

Los Angeles Hoo-Hoo Club 2-August 18, monthly meeting, California Country CIub, Whittier.

Lurnber Association of Southern California-August 24-27, quarterly membership & directors meeting, Ojai Valley Inn & Country Club, Ojai, Calif.

San Francisco Hoo-Hoo Club 9-August 25, monthly luncheon, Gino's Restaurant.

SEPTEMBER

Albuquerque Lumber Merchandisers Assn.-September 6, steering committee, Village Inn Pancake House, Albuquerque, N.M.

Hoo-IIoo International-September 9-13, annual meeting, SheratonPeabody Hotel, MemphiS, Tennessee.

California Redwood Assn.-September 11, annual membership and directors meeting, CRA Office, San Francisco, Calif.

Wood Products Assn. of Hawaii-September 11, board meeting. Hotel not indicated, Honolulu, Hawaii.

Humboldt Hoo-Hoo Club 63-September 12, election nite, Scotia Inn, Scotia, Calif., Don Metcalf chairman.

Redwood Inspection Service-September 12, annual membership & directors meeting, RIS Office, San Francisco, Calif.

San Fernando Yalley Hoo-Hoo-Ette Club 6-September 13, first fall monthly meeting, place to be announced.

Fred HolmesCorl ForceJim Buckner P.O. Box 665Ft. Brogg, Cdlif. 95437 Phone l707l 9&4058 TWX: 707-573-8259 Bay

Phil Gosslin (Ooklondl Phone (4151 533-5326

BY JACK DIONNE

r882-1956

ffi#U headlines. The story goes that when the last fight to-ok lw/v ffiH'plu"e in the region, t}e Arabs lost fifty 91t""\ and. the [-.t""liiJt lost ten Cadillacs and a Thunderbird. (This item lrorn

HE TENSE situation in the Middle East makes all the 1956 issue-Editor.) +e * *

The story is told as an actual fact about a lady in a small city who undertook on her own account a bit of research concerning the children of today. She made a personal telephone poll to ask parents who answered the phone during the evening hours,- ooDo yoo ktto* where your children are right now?" The poll backhred when many of her phone calls were answered by children who didn't know where their parents were.

And, on a not-so-serious note, some philosopher is quoted as saying that the only reason many American families do not own a rhinoceros is because they haven't been ofiered them for a dol' lar down and a dollar a week.

The junk man stopped ", ,r.r. H"i""k', back door. ooAny rags or beer bottles, Ma'am?" he asked.

"Do I look like a woman who drinks beer?" demanded lVlrs. Henpeck.

"Any vinegar bottles, Ma'am?" asked the junk man'

'oTaxes are the price we pay for freedom," says a recent philosophy. True. But should not wise men ask if the money is being wisely spent? *

Sorne wag has said that at the rate we are progressing we- will soon be able to fly around the world in two hours; one hour to fly, and one hour to get to the airport.

LIKEE WORKER

A Chinese newspaper published this letter from an applicant for work: Sir:-I am Wang. I can drive typewriter with good noise and my English is great. My last job has left itself from me, for good reason that large man has dead. It was on account of no fault of mine. So honorable sirs, what about it? If I can be of big use to you I will arrive on*same*date that you shall guess.

Just a thought: Are we paying our way through life, or are we trying to get a free ride? The world doesn't owe us a living; we owe the world a life. And it's payable daily. Not annually, or when we get time, or in that future that's just around the corner. It's payable every day, just as much {or every man and woman as for the boy scout who seeks to do his daily good deed.

Woe to him who teaches men faster than they can learn.Will Durant.

DeDendable -r

ooD'o means clependable here at Dant . d,ependable souree of quality lumher, millwork, mouldings and cut stock . . manufacturers of Ponderosa Pine, Sugar Pineo White Fir, Hemloek, Spruee and Cedar. Dependable service in dispatching orders without delay hy rail or truek and trailer.

NOW! Disfribulors of Colifornia Block Ook (Red). Kiln dried ond green 4/4,5/4,6/4,8/4, up to 20' lenglhs, FAS, #1 common ond selecl, pallet grodes, pollet shook, plonks ond timbers.

fDa,nt Forest Products, In_c.

135 Willow Roado Menlo Park, California

Phone 322-lB4l (Area Code 415) Teletype: 415-492-9347

Advances in engineered wood

Noyolam Dimension Redwood, described as the industry's latest and most advanced development in engineered wood, has been introduced by Union Lumber Company, producers of Noyo brand lumber and building products.

John L. Jones, vice president sales, said that Noyolam .Dimension is currently being manufactured from a nominal 2" to 5" thick. 4" to I2t' wide and in random lengths up to 20' with no scarf joints. A choice of clear all heart or A grade is offered.

Union's newly developed product employs solid, one-inch, kiln dried redwood which is electronically laminated to its finished size. The result is Teco certified for adhesive quality and has the same strength and uniformity of non-engineered dimension. The process utilizes specially formulated waterproof adhesives of the type used in exterior laminated beams and arches.

The new "jet age" Noyolam brings the cost of redwood dimension down to approximately 15 percent less than equivalent nominal size and grade in regular lumber. Manufacturing economies, passed

along to the buyer, result from the avail' ability and use of one-inch boards in building up all sizes. Jones pointed out

Wcatern Lumber & Building Mqleriqls MERCHANI

that Noyolam Dimension will put redwood structural components in many jobs which previously called for lower cost materials.

Besides typical structural applications such as floor and ceiling joists, other uses are as post and lintels, heavy {acia, mantels, bannisters and screening.

Its most significant advantageso besides lower cost, are those inherent to redwood itself, warmth and variety of coloro tone, graining and texture. Redwood is strong, durable and resistant to decay, insects and fire.

Noyolam Dimension redwood is avail' able through Union Lumber Company throughout the fl. S. and Canada.

Automotic Equipment Instqlled

Moore Oregon recently installed several items of automated lumber handling equipment to increase production and reduce labor costs at Crane Mills, Paskenta, Calif.

Included was a Moore tilting column breakdown hoist of 19,000 lbs. capacity, a rigid column vertical lift of 16,500 lbs. capacity, a Moore Mason sticker placer which can lay eight stickers, an air operated tier stop type Uni-Pac package stacker for lumber lengths 6' minimum to 2U 4" maximum and equipment {or two lines of non-reversins chains.

IEI AGE redwood is newest engineered wood product from Union Lumber Co. Called "Noyolam Dimension," it's suitable for a variety of architectural finish uses calling for 2t'-5tt thick redwood in either clear all heart or A grades.

Bellwood spells it like it is...

*P is for P-R-E-F-I-N-I-S-H-E-D

Why is it that jobbers and dealers everywher€ are moving as much as a carload a week of Bell- wood doors pre-finished right here at Bellwood? Because for quality priming and pre-finishing our cost is so low no one can honestly afford to pre-finish on the job any more. Also, there's'50% more irofit for you in selling a pre-finished door that takes no rnore of your storage space than a raw one. And, too, our extensive line of standard finishes is immediatety available.ln addition, because Bellwood stands behind every pre-finished door with a guarantee, any replacement haggling is:eliririnatgd.

If you can think of further reasons, they're probabty why these days, more than ever, P for Pre-finished spells BELLWOOD.

THE BELLWOOD COMPANY / 533 West Coilins / Orange, Catifornia 92669

GUARANTEE Bellwood Doors are fully guaranteod by the Bellwood Company of California, as set forth in tho Standard Door Guarantee of the National Woodwork ManutaclureE Association. They meet or sxceod the specifications set forth in Commercial Standard CS 171 -58 for Sotid-cors and Hollow- core doors.

New Koibob Soles Office

Kaibab Lumber Co. recently opened a sales office in Downcy to service dealers in southern Cali{ornia. Lumber products {rom Kaibab Mills in Fredonia, Arizona and Panguitch, Utah are a natural for truck shipmcnts into that area as both mills are ofi-rail.

Rob Drennan heads up the sales territory and spends most of his time in the field. He is backed up by C. R. "RockY" Smith who handles the office and coordinates sales and shipmcnts.

Bob was with Weyerhaeuser Co' prior to joininz Kaibab. Rocky began with Kai' bab as a sales trainee, spending the pre'

vious year at company mills in Arizona, Utah and Colorado.

IAND USE POTICY

(Continued lrom Page 6)

our industry has been obliged to rally to resist what we leel are unthinkins Scenic Trails, Wild and Scenic Rivers, National Redwood Park. and North Cascade National Park bills before the Senate of the United States. Each o{ these bills as put forward by the Secretary of the Interior would scriously reduce the nation's ability to grow trees and manage thcm in the public interest. If all wer.e to pass in their present forms, which is unlikely, the impact upon our public and private commercial timber lands u'ould be catastrophic.

Frankly, we are puzzled by the unrclenting attacks upon the proper management of lands in the fundamental public interest.

IIThere may be those who will say that I, as an individual concerned with the forest industries, have chosen to discuss these matters as a means to resist further federal land acquisition. This I tell you with all earnestness is not the case.

Our industry is concerned u'ith natural resources. We are deeply conscious of the rc-sponsibility we have for husbanding the forest resource in our keeping. We recognize. however, that the land, itsell is the priceless ncttural resource because it can neuer be enlarged.

If those of us who have been arrayed against each other thesc many years could marshall our human resources together to evaluate our natural resources in terms of all of our national needs we would indeed make a contribution to those generations vet to come.

I pray that we can bring this about.

I ask you to consider these questions:

What should the role of the Congress be in establishing a national land policy to meet the many and varying requirements of the nation and its people?

Can a national land policy sponsor a return to rural areas and relieve social and economic pressures in our cities?

Can the values of economics, community stability, and essential goods be equated with recreation, heauty and spiritual needs in terms of land use?

While we seem, as a nation, to be able to provide both guns and butter, why can't we also provide jobs and community stability along with recreation?

Does the nation ever properly consider that the needs o{ the many must be paramount irre,qpective o{ the honest desires of the few?

These are difficult questions afiecting not only our industry, the citizens dependent upon it as workers and consumers, but the whole fabric of our national social and political structure. Ve hope the Congress and the prcss will guide our nation toward the answers-for answers there must be._ answers developed with reason and responsibilitv.

SEITING up new sales office are Kaibab staffers Bob Drennan, Jim Gotcher, vice president and sales man' ager, and C. R. "Rocky" Smith. 0ffice is in Downey,

Western Lumber & Building Moleriols MERCHANT

Plywood Oulput to Double

Plywood production in . the United States will more than double in the next ten years, with southern-pine plywood likely to experience the most rapid growth rate.

Total plywood production, both softwood and hardwood, is expected to increase from I5.5 billion sq. ft. in 1966 to an estimated 33.5 billion sq. ft. in 1975.

The plywood market study, carried out by the Battelle Memorial Institute, found that the production of plywood in the U.S. will increase at a faster rate than that of the overall economy.

Battelle notes that the long-term trend of declining softwood plywood prices rela. tive to softwood lumber prices has been an important factor underlying the expanded use of softwood plywood.

Shosttr Golf Go Upcoming

The big annual Shasta Lumbermen's Golf Tournament has been set for September 22, at the Riverview Golf & Coun. try Club in Redding, Calif., according to general chairman Bill Wells, of the Southern Pacific R.R. More than 200 eolfers from all parts of the West attended lJ year and accommodations for an even larger crowd are being set up.

The scoring committee will include Sam Baskins, Kimberly Clark; Paul Mundinger, CB&Q; Carl Allison, U.S. Plywood;

and Roy Dunbar, North Valley Lumber.

Allison will also handle the big housing operation and Don Crane of Crane Mills and Herb Brown of Kimberly Clark are in charge of spreading the word throughout the western states.

Bob Korn of U.S. Plywood, Herb Brown and Keith Mason of Kimberly Clark are lining up several hundred dollars worth of trophies and prizes and Bob McKeen of Main Lumber heads the big job of financing the event.

Other committeemen include Tom Beeson of the U.P. and Diamond National's Glenn Dietz in charge of hospitality, and Dutch Wiseman of Main Lumber who has been selected for banquet arrangements.

Fibreboqrd Adds Douglos Output

Fibreboard Corporation has added the operations of the f)ouglas Lumber Corporation in Truckee, Calif., to its forest products division through a lease arrangement.

The modern sawmill facility includes dry kilns, a planing mill and molding plant complex, according to George W. Burgess, Fibreboard president.

By 1968 the mill will increase its output to approximately 50 million b.f. annually, operating on a two-shift basis, Burgess said.

Sidney Topol, Douglas president, w i I I continue to manage the plant, which currently employs 60 people.

Cooperotive Gnoup Efiorts

Eleven forest products associations held an early June meeting and worked out sev. eral cooperative publicity projects for the coming months.

Known as the publicity subcommittee of the Forest Products Promotion Council. it is one of several committees workins on inter-association projects to increase promotion effectiveness.

Among joint projects are a photographic coordination program and a central repository for photographs. The group also agreed to work jointly with editors on special forest products material.

IHIS lS the father-son trio who put together the recent record 1,000 ton of plywood export shipment from Coos Bay, 0re. From left: Howard A. P4e, lr., G-P., Howard A. Page, Sr., Coos Head Timber Co., and F. A. "Fritz" Page, Menasha Plywood Corp. The shipment left the Coos H.ead dock for Europe.

The deoler's Sttpplierneaet his cotttpetito'r.

Weslern Lumber & Building llotcrials MERCHANT

IASC New Members

Three new faces on the retail side are present and accounted for at the Lumber Association of Southern California.

New members are Barnett AssociatesLumber in Los Alamitos and Fontana Lumber Co. in Fontana. Re-instating its membership is Bauer Lumber Co. of Compton.

New Progrom Pushes Cedor

Weyerhaeuser Company has initiated a nation-wide programthe first of its kind-to sell cedar specialty products and help dealers increase profits by establishing a partner relationship with selected lumber dealers.

The program calls for guaranteed quarterly prices and guar. anteed shipments of cedar products to the participating dealers plus strong promotion to builders and consumers.

Don't be Left Ouf!

DON'T be lefl out of whol's going on in your industry. Get in on the inside, Get in with the movers qnd shokers in the business . . . be in on whot's going on.

Hoo-Hoo pufs you in direcl conloct wilh olher lumbermen. Puls you in conlocl wilh men ond ideos thot it mighi ofherwise hove token you yeors lo conto€i, Lels you leorn whof it look others yeors fo leorn. Lets you give of yourself so thof you get in relurn. Frolernol fellowship benefils sll who come in contocl wifh it.

ANNOUNCEMENT:

details on how dealers can qualify for a free trip to Hawaii during the continuing "Hawaiian Holiday" promotion now underway at Inland-the dealers supplier, never his competitor.

Due to the untimely deoth of Mr. Jomes G. Frutchey of Los-Col Lumber Co., his brother, Doug Gerord, hos been oppointed monoger of the firm. According to Mr. Gerqrd, Los-Col will be stocking o complete inventory of softwoods for reloil yord pickup, ond will olso engoge in direct truck & lroiler qnd corlood shipments.

Los-Col Lumber Co. is now q subsidiory of Sfonge Lumber Co. of Redding. Colif. ln oddition to o sizoble invenlory ot lhe Los Angeles yord, Los-Col olso hos occess lo severol million feet of prime stock ot Stonge's Redding distribution cenler.

We welcome your inquiries.

5024 HOTMES AVENUE tos ANGELES, 90058

Phone: LUdlow 2-531| t o s-c

MEET llEAt MASHBURI{ (left), Inland's building materials sales manager, shown here with Mary Squires, owner of Squires Lumber & Hardware, Colton, Calif., and Jack Jones, manager of Squires. Neal, a ten-year veteran with lnland, has the

The West is All @9-@9-Grow

Growth rates in the West continue to outdistance the rest of the U.S.

A listing of the Standard Metropolitan Statistical Areas in the country shows in terms of percent of increase in population 1956-66, that half the top 20 areas are in the West.

PERS@NALS

Robert H. Fletcher is the new gen. sales mgr. of the plywood & door div. at Seattle's Simpson Timber Co., according to Simpson vp. Gil Oswald.

Norris Jewell, is enjoying himself after his recent retirement from Douglas County Lumber Co., Roseburg, Ore. He was office and sales manager. Jewell was in the lumber business for 43 years.

Robert D. Peterson, president of the Palmer G. Lewis Co., Seattle, was a featured speaker at the Fourth Annual Forest Industries Marketing Conference at the University of Oregon this summer.

Art Clark, former assistant manager at the Painter Lumber Co. in Rawlins, Wyo. recently joined the staff at the Build-Rite Lumber Co., according to manager Jack Cairns.

Larry E. Keller, Spokane, Wash., has taken over as the new manager of Osburn Lumber Co. in Kellogg, Idaho, since Atlas Tie Co. of Coeur d'Alene bought the yard. Ben Johnston was the previous orilner.

Bert Holdren and Russ Roepke of Rialto Lumber slipped away from Rialto, Calif. HQ. for a little loafing in Ensenada, Mexico.

Ben Ward, manager of California Sugar & Western Pine's new chip export facility at the Port of Sacramento, is back on the job after a very close call with a ruptured appendix.

It's Your lnventory . .

W.3lcrn lumbcr t Building llqlcriolr ,VIERCHANT

Carl Dupray, at Associated Redwood Mills' office in Los Angeles, has a real triple-threat gal in Billie Grothman. She started as a secretary at Associated's Arcata office, then did the buying and now is in L. A. selling.

Ralph Lamon attended the recent Willamette Valley tourney at Eugene and spent the following week calling on Lamon Lumber suppliers in Oregon.

Dick Edmiston of Rich Brothers Lumber Co. in Visalia came home all smiles after a few days in the southland where he took in the terrific All-Star baseball game in Anaheim.

Don "Sully" Sullivan, South Bay Redwood Co., Ifawthorne, Calif., wife Margaret and son Tim are ona seven country European tour after picking up a new car in Germany. They'll return Sept. E.

Mike Madison of Ziel & Company in San Francisco is currently on a two weeks vacation through the Yucatan territory in southeastern Mexico,

Dave Ohman, pr chief and ad director f_or Tarter, Webster & Johnson, attended the 4th Annual Forest Industries Marketing Conference at the University of Oregon at Eugene, June 14-1b.

Art Wall and Gwen Wall have returned home to the Bay Area following a 2500 Tile vaca lon trip through the Nbrthwest, Victoria, Vancouver and Banff.

John Mclntosh has been named sales manager of Greenwood Lumber Co. at Elk. Calif. John was formerly associated with Tidewater Mills at Eureka.

Mac and Pauline MacBeath left Bill MacBeath and Joe Cortese at the MacBeath Hardwood controls while they soaked up a couple of weeks of Hawaiian summer sunshine.

Michigan California's Ken Bowes has returned to his Camino headquarters after two weeks in the East on business.

Dick Petty, formerly with Norco Distributing and Dolan's in Sacramento. is now managing sales for R.F. Nikkel,s Power Inn Road specialty distribution outlet and moulding plant.

Fred Buckley, F. S. Buckley Door Co., San Francisco, vacationed in the Northwesi and Victoria, , B.C., for two weeks last month,

John Osgood, Robert S. Osgood, Inc. in Los Angeles, is currently on a five week business tour of the Orient. Well. at least John said it was going to be all business.

Ed Thompson has spent two weeks canvassing suppliers in Oregon and Washington for Billings Pacific Inc. of San Francisco.

Win Brown and Phil A. Taylor report good business at Western MacArthur Co., San Francisco. Company has essentially the same personnel and products as the old Western Asbestos Co. They stock and install Johns-Manville industrial products.

The Hqrbor

Julian Hougen is the new manager of Tum-A-Lum Lumber in Salem, Oregon. He previously had been a manager with Copeland Lumber and had been with them for 26 years.

Forsyth Hardwood's Bob Kahn capped ofr the recent annual convention of the Pacific Coast Wholesale Hardwood Distributors Assn. at Vancouver, B. C,, with a week in the sun at Hawaii.

Longtime redwoodman Ken Schmidke, most recently vp-sales at IBMC Redwood, Dominquez, Calif. has forsaken the lumber business and is now owner-operator of The Cypress Room, a eocktail lounge and restaurant in Downey. Ken mans the bar nightly.

Bob Kimble and Ernie Stratton report walk-in trade noticeably improved following a receat store expansion and beautiful remodeling job at Sequoia Lumber Company in Visalia.

Gil Bisseil and Ralph Belk, both with Speedspace Corp. (Gil in So. Calif., Ralph in Santa Rosa) are both recovering nicely from recent leg injuries. Get well, you guys!

Reedley Lumber's Paul and Yirginia Ruth spent July vacationing and visiting relatives in the Kansas area.

Former Sacramento wholesaler Glen Butler has been named general salesmanager of Carolina-California's Burnt Ranch (Calif.) sawmill which operated as Moss Lumber Company until its sale last year.

W'alter A. Remak, with 'Weyerhaeuser sales in San Mateo, Calif. took the trip to the altar, June 25, and married Dlsie M. Seligman. Our best wishes to them.

Gordon Schroedel has been named western district credit manager for the Koppers Co., Inc., according to department head H. E. Crawford.

George Tlinter, former manag'er of Kimberly-Clark's millwork sales at Anderson, is now with Les Cody at Red Blufr Moulding.

Clifi Rauch, formerly products manager at Inland Lumber Co., Rialto, Calif., is now director of marketing at Sunset Plywood, Los Angeles, according to bossman Bob Yener. Cliff had formerly served as Vancouver Plywood's western regional manager and as general manager of Evans Products' L.A. distribution center.

Harold Ostin has returned to his David Ostin Moulding Co. desk in Sacramento after three weeks in the East on business, Harold joined his dad, David Ostin, after graduating frorir Fullerton College with a degree in business administration. While attending Fullerton, Harold worked for Continental Moulding.

EarI Ilodgson of Porterville Lumber Co. has returned home after *ttending the big Lion's Convention in the East.

Ed French, Burton French Lumber Co., 'Walnut Creek, Calif. and his bride Clovis spent a week last month vacationing along the cool Mendocino and Humboldt coast.

Put Robbins is ending a successful four year stint as manager of the Wood Products Association of Ilawaii to become manager, wood products, for Amfac, Inc. \MPAH staffer Lois Patterson is staying on.

Harold Wills, co-owner of the Coast Building Supply reports they had a good opening week this summer for their new outlet in Gresham, Ore. Co-owners with Wills are Don McGee, and Yic Landreth. Ed Carr manages the new Gresham outlet.

T\M&J's Jack For4 and Mrs. Ford vacationed in the Northwest after attending the recent National-Ameriean Wholesale Lumber Assn. convention at Banff.

Merle Schantz, rlnanrager of Citizens Lumber Company, Selma, Calif. is just winding up a six weeks vacation which spanned the continent from British Columbia to "Expo 67" at Montreal and a return trip via Washington, D. C.

Mr. and Mrs. Larry Fresh of Dallas Lumber & Supply, Dallas, Oregon, vacationed at Palm Springs last month.

Bob Weidenhaft says comments on remodeling the Copeland Lumber Co. branch he manages at Springfield, Ore. have been most favorable. The big display windows were added when they became Norge dealers.

Gene Courchaine, formerly of Jamb Dandy Lumber, Whittier, Calif., has given up the lumber business for the ice cream business, purchasing a Tastee-Freeze operation in \Mhittier which he and his wife manage. Gene invites his lumber friends to stop by fora double-dip cone (31 flavors, Gene?).

Ken Conway, Arcata Redwood,s man in Los Angeles, won a lst prize for his hobo costume at the Hoo-Hoo-Ette Club 6 ,,hard times" party held at the Schlitz Brewery.

When you drive a Deniston TripleI,ock Lead-Seal nail into a metal roof, thedrive screw shank makes it turn and hold like a screw. Its threads are deeper and sharper. It bites in like a bulldog. It grips like agorilla. And it never lets go.

Bulletin No. 750 sent on request

lmporters working on new standard

A proposed product standard is current' ly being hammered out by members of the Imported Hardwood Products Association and all parties concerned with the manufacture, distribution and use of imported hardwood plywood.

After nearly 3 years of research, testing and development, IHPA {ormulated the proposed standard early this year and is currently canvassing all interested parties for further refinements and adiustments

to the satisfaction of all concerned. IHPA hopes to initiate formal procedures with the Department of Commerce for the ultimate promulgation of the proposed product standard as a definite U. S. Product Standard later this year, according to IHPA president Jack Baser of Los Angeles.

"It is our understanding," Baser further noted, "that our proposed standard is a 'first' in tJre history of the import industry. We have been advised that accept.

ance of IHPA's standard by the Department of Commerce would constitute the first such U. S. Product Standard for any producl of {oreign manufacture."

Outside observers also noted that IHPA's effort to achieve a product standard is particularly noticeable in view of the U. S. lumber industry's inability to arrive at a uniform product standard of its own.

The proposed standard is contained in a 30 page booklet covering all grades, sizes and species of imported hardwood plywood and IHPA is making every effort to harmonize existing overseas standards and practices of manufacturing with the needs of buyers and users in the United States.

The Imported Hardwood Products fusociation invites all comment and objections from interested parties in order that the proposed standard will have the solid backing of all concerned when it is submitted to the Department of Commerce.

Copies of the proposed standard may be obtained by writing IHPA executive secretary Charlie Schmitt at the \fforld Trade Center, San Francisco, California, 94111.

Gloze Heods New Districl

G. A. Glaze has been appointed to head a new district called Los Anseles North for the Celotex Corp

The new district is an outgrowth of the company's districts in Oakland and Los Angeles.

Glaze was formerly assistant manager in the Oakland Districi and has been with Celotex since 1955.

fhof's How lf Goes!

Wartern Lumber & Building Moteriols ,YIERCIIANT

G. A. Glaze

Industry Geors Up for Urbqn Renewql

The Western Wood Products Association has taken a purposeful step forward in gearing the lumber industry to meet the long-term needs of the nation's urban rehabilitation program now generating a head of steam under federal sponsorship, according to Wendell B. Barnes, WWPA executive vice president.

Barnes said the WWPA's urban rehabilitation committee has met. to lay plans for coordinating its efforts with the government and building material associations.

The Federal Department of Housing and Urban Development (the administering agency), the Federal Housing Authority and the New York City Rent and Rehabilitation Administration now have an experimental slum renovation program underway in New York City with emphasis on speed and economy.

More than $21 million worth of rehabilitation projects are under'way in New York City, Chicago and Pittsburgh, and the FHA has reserved another $35 million for similar programs.

Ramifications of the program, however, reach into every urban area in the nation through federal commitment to a gl00 billion urban rehabilitation program over the next decade. This compares with an anticipated cost of $I3.8 billion for new residential building next year, he emphasized.

The government, through its anti-poverty program, has indicated a long-term commitment to funds for experimentation, construction, low-cost loans. and rent subsidies to renovate privately-owned dwelling units.

The need for building materials of all kinds will be staggering, gaining momen-

tum as the program progresses. WWPA is gearing itself to open lines of communication and taking an inventory of existing and potential products and services to meet this vast need to improve urban housing, Barnes added.

Other melnbers serving on the WWPA committee in addition to Richard Neils, chairman, are Don Dier, Setzer Forest Products, Inc., Sacramento, Calif.; Verne C, Gardner, General Box Distributors, Fresno, Calif.; Donald Higgins, Fruit Growers Supply Co., Hilt, Calif.; Charles M. Kreider, Brooks-Scanlon, Inc., Bend, Ore.; James E. Lambert, Crown Zellerbach Corp., St. Helens, Ore. and W. R. Williams, Kimberly,Clark Corp., Anderson, Calif.

Weyerhoeuser Fiinqnce Chcmges

A major revision in the financing part of the W'eyerhaeuser Registered H o m e (WRH) program will make the plan eas. ierfor builders and loan correspondents to handle and more appealing to the newhome buyers.

Under the new plan, VRH financing is on a simple first and second mortgage basis. The move will hasten loan approvals for builders, cut paper work and handling time by more than half for loan correspondents and give immediate title to the new home buyer.

Through the WRH program, more than $50 million is available for new-home commitments this year.

DEATER JIM tlELSOil, Manager of Buena Park Lumber., shows pecky teak paneling to TV winners Mr. and Mrs. Donald Scully. Among other prizes, the couple won 9200 of installed Masonite Danelins on Masonitesponsored "Let's Make a Deali' TV siow.

NORTHWEST NEWS

By R0SS KINCAID executive vice president

fT HAS BEE\ said bY manY PeoPle that I the lumbel and building material industry can claim a finer and more genuine group of people than any other industry.

We think that is true and goes e v e n more so{or the fine people o{ The Western.

The hospitality our Alaska members showed when we visited them on our eightday Alaska Centennial Potlatch tour was overwhelming. It's difficult to express adequately our appreciation to our Alaska members.

The following schedule will s h o w you what I mean.

Y/BMA director Jim and Joyce (Mrs. Anchorage) Campbell, Jack Petersen of Arrow Lumber Co. and other members and their wives provided convenient transportation to and from the airport, an interesting sightseeing tour of Anchorage and a delightiul cocktail party at the Campbells the first evening with the cooperation of the Midnight Sun Hoo-Hoo Club.

The second evening about 70 people enjoyed a dinner and potlatch.

The third night was spent at Land's End near Homer after an eventful day of fishing at Jim Campbell's nearby summcr place. A most scenic and enjoyable trip by school bus from Homer got us back

Weslern lumber & Building Mqteriols MERCHANT

to Anchorage the next evening. The Bantas of Banta Building Supply, Ninilchik, provided the bus with Elmer driving and Barbara telling about the history and features of the area in a manner befitting the best of pro{essional tour conductors.

ItrEI -

newsandviews

by BOB McBRIEN execuiive vice president of the Lumber Merchqnts Associotion of Northern Colifornio

45,{6 El Cqnino Reol, Suile 0 Lor Afior, Calit.91022 (1151 911-1617

HEY SAY YOU shouldn't take satisfaction in another's misfor. tune, but on occasion the facts present themselves in such a way that to ignore them would be more incorrect. Just such a situation has come to my attention recently and I'd like to present the facts to you for obvious comparison.

W'ould you believe the average supermarket operator earned 10 cents on every dollar during 1966? You might think so, but the statistics show he earned less than a penny on the dollar! According to the Super Market Institute, net operating profit before taxes was 1.8 percent in 1966, the same as for tle previous year. This figure

PR0FfI PUGHI ofthe -r!---- r . .,', . -' -' ----- --o--srnamrrlcrr ie .ontr*r. adjusted for federal income tax€s results supermarkets is contrast- .uJuoruu rur rcust@r utuuruq L4^cD ed' with the improving in a net of less than one percent. ed improving state ol the building **tt materials dealer'

What's the problem when savings and loans will guarantee you a minimum of five percent return on your investrnent ? SMI says it's simply a matter of rising operating expenses, including labor. More than half the stores studied showed higher expenses during the past year.

The price of commodities helped to increase costs, too. [n fact, retail food prices were up five percent during 1966, and coupled with the increased cost of doing business the two items wiped out an industry sales gain of ten percent.

Another interesting fact to come from SMI is that each time your wife visited the local market she spent $5.31. Yeq this transaction netted the market operator but a small five cents! Her average dollar expenditure included 67 cents for groceries, 25 cents for meats and almost*eight cents for produce.

Our industry has long been criticized for not making a greater return on the dollar investment-but I offer the above to show that we have made more progress than is realized. Look at your own books and see. I'm sure..you will agree. I'm also sure you will agree that more progress can and must be made and, of course, that's the pu{pose of LMA and its many activities.

to more ond more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Wqrrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Now, over 5,0(X),000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunlty to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1290 or Z8il-0544,

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

THE AR'ZONA SCENE

SecretaryManager

THE FIRST QIUARTER board meering r o[ the Arizona Retail Lumber and Builders Supply Association was held July 11, in the association office in Phoenix and was highlighted by the visit of Earl Robinson, Jr., third vice president of the National Lumber and Building Mate. rial Dealers Association. His presence added a lot of enthusiasm'to the meetine as one of the discussions was centered oi the ratification of the action of the Congress of Building Material Dealers and Associations as approved by the

NLBMDA board of directors in their May meeting. He answered a lot of questions that the directors asked him during the discussion.

Another important part of the agenda was the report of the test house committee given by Ed Banker, chairman. The heating and air conditioning study is now completed and final results are ready for publication. Ways and means were discussed on how to finance the publicity oi the results. The Phoenix steering committee was assigned this task. A press party is scheduled for late August to release the test house results and a news story will appear in The Merchant at that time.

In conjunction with the board meeting, a Phoenix area dealers luncheon was held at the Beefeaters Restaurant. Timothy Barrows, state representative and vice chairman of the House ways and means committee spoke on the Arizona tax reappraisal program.

Twenty-two officers and directors were present at the board meeting and there were forty-three dealers in attendance at the area meeting.

Arcqlq Redwood Sofety Record

Arcata Redwood Co. set the best safety record among mills during 1966 and Masonite set rhe best safety record among allied products companies, according to the C. R. Johnson Safety Committee, which represents mills in six areas of northern Calif.

Last year also marked a new low in combined accident frequency of the member companies.

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ...all sott+extured. and smooth-finished in unilorm qualily. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

Arizono Retoil Lumber & Building Supply Associofion 4740 No. Cenlrol Avc., Phenix, Ariz. 85012 (df2l 271-6123

Industry Donoles Redwood lqnd

California's state coast redwood park system increased more than seven percent last year to reach a new high total of 115,265 acres, according to a year-end summary from California Redwood fusociation.

Nearly 2,000 scenic acres were added to Prairie Creek state park when The Pacific Lumber Co. transferred the 1,546acre Gold Blufi and 361-acre Fern Canyon units.

Nine scenic miles were added to Humboldt's Avenue of the Giants when the state of California authorized acquisition

of I,633 acres voluntarily held for park purposes by The Pacific Lumber Co.

Lumber Secretqries' Ofticers

Installation of new officers of Hoo-HooEtte Club .ff3 was held at Fishermanos Wharf in San Francisco, June 13.

Newly elected officers are: president Beverly Tuttle; first vice president, Ethel Enderlin; second vice president, Agnes Schilling; third vice president, Helen Brughelli; secretary, Alvina Burtl treasurer, Helen Pearsell; membership and initiation, Min Wicklund; corresponding secretaries, Elva Mittlestadt and Phillipa Lomonacol publicity chairman, Gwen Collier.

HARDWOODS

Wc:lcrn Lumbcr t Building Molcrlcls

W0Rl(lNG in Tarter. Webster & Johnson's national sales department at Stockton, Calif. is Gary Meyer. P. C. "Barney" Forsell, manager of millwork sales said Meyer started handling detail work as palt one of the TW&J sales training program.

Ncw Lntenatutr@

Decking Mqleriql

Tarter, Webster & Johnson has a four-page brochure (AIA File No. 19-8-3) describing Bond-Deck.

or incense cedar, smooth or saw textured.

The new brochure describes various grades available from Premium, where the highest order of architectural appearance is desired, to Industrial.

WRITE: The Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

Redwood Siding

New four-page, full-color brochure illustrates and describes a variety of house styles sided with redwood. Seven different basic siding patterns of various sizes are listed and described.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

lift Truck Tips

Fire Resistqnce

A comprehensive manual on fire resistive construction by the Glpsum Association has been expanded to 60 pages, and includes valuable design and fire test inforrnation for modern construction assemblies. Sound control data is also furnished for many of the assemblies described.

WRITE: Merchant Magazine, 472 W. 6th St., Los Angeles, Calif. 90014.

Building Film

TW&J Bond-Deck

It is manufactured from 2" x 6" t&g selected white fir, is assembled into 21" panels. Panels go up to 24 ft.

Approved by the International Conference of Building Officials, Bond-Deck fully qualifies for FHA use and comes in redwood

White Mobilift has a free 20page booklet, "Common Sense Truck-nology."

It discusses ways to better organize handling and storage operations. Tells how to make the best use of a lift truck.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

A motion picture describing some of the notable construction achievements of history has been produced by The Celotex Corporation as a service to the building industry and will be available to groups on a loan basis at no charge.

Entitled "Man The Builder," the 30 - minute color - sound film describes great moments in building history in ancient Greece, medieval Japan, and the Incan civilization of Peru.

WRITE: The Merchant Magazine, 412 W. 6th St,, Los Angeles, Calif. 90014.

Pointing Tips

Designed to stimulate house paint sales, a colorful new booklet containing valua,ble information and color illustrations about exterior painting has recently been published.

The book advises consumers how to select body and trim colors for their homes, the right

Homeowner Help paint; how to prevent moisture damage, prepare the surface and apply the paint.

The booklet is ofered in bulk quantities for in-store distribution at ten cents a copy,

\MRITE: The Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

TwentV'FlyeTears Ago

As Reporred in the Augustrg42,Issue of The Merchanr, Esr. L922

R. E. (Bob) Caldwell, Hammond Redwood Co., San Francisco, attended the lumber auction held in Portland.

Charlie Gartin, salesman for Schafer Bros. Lumber & Shingle Co., San Francisco. is back from a vacation trip to southern California.

A. L. (Gus) Hoover, Los Angeles, southern California representative for The pacific Lumber Co. and Wendling-Nathan Co.. is spending a few days in San Francisco and at Pacific's mill at Scotia.

Robert 'W. Caldwell, son of R, E. (Bob) Caldwell, salesman for Hammond Redwood Co., San Francisco, is now stationed at the Naval operating base at Guantanamo Bay, Cuba, with the rank of Lieutenant.

J. Z. Todd,, Western Door & Sash Co.. Oakland, has returned from a business trin to southern California.

Mr. Robert T. Evju, sales manager for James L. Hall, wholesale lumber <.lealer in San Francisco, and Mrs. Evju, are receiving congratulations on the birth of a son, Mark 'faylor, bor.n on May 16.

E. G. (Da"e) Davis, Union Lumber Company, is now working for the company,s mill at Fort Bragg, Calif.

King Goodrich, who is associated with his father, E. A. Goodrich, of the Goodrich Lumber Co., Los Angeles, has signed up with the Army Air Corps.

Jas. R. Pierce, Paramino Lumber Co.. San Francisco, passed his examination for Ensign in the Navy, and left for Ithaca, N.Y. to take an indoctrination course at Cornell University.

Henry M. Hink, Dolbeer & Carson Lumber Co., San Francisco is vacationing at Trinity Alps Resort, Trinity County, Calif.

Irrank Brown, saiesman for: pope & Talbot, Inc., San Francisco, is spending his vacation at Brookdale in the Santa Cruz Mountains.

Harry Larsen, Lalsen Blos. Lumber Co.. San Leandro, Calif., has returned from vacationing in Yosemite National Park.

Roy E. Hills, Wendling-Nathan Co., San Francisco, left to spend two or three weeks at Yosemite National Park.

B. E. Ilryan, Stlable Hardwood Co., OakIand, returned from his tripin the High Sien'as.

Robert Cross, formerly with Cross Lumber Co., Coalinga, isin the Lighter-Than-Air Division of the Navy, Lakehurst, N.J.

John L. Todd, president of Western Door & Sash Co,, Oakland, returned from spending the past four months in Arizona.

Albert Schafer, Schafer Bros. Lumber & Shingle Co., Aberdeen, Wash., spent a week visiting the company's San Francisco and Los Angeles offices.

Jas. B. Overcast, sales manager, Strable Hardwood Co., Oakland, is on vacation, making his headquarters in San Diego. He will visit Ensenada and other noints in Mexico.

George E. Ream, George E. Ream Co., Los Angeles, is back from a business trin to the Northwest.

Carl Reeder, Hammond Redwood Co., Los Angeles, and Mrs. Reeder, have returned from a vacation at Lake Arrowhead.

Joe Bugley, W. B. Jones Lumber Co., Los Angeles, and family, spent their vacation at Sequoia National Park.

C. R. (Bob) 'l'aenzer, president, American Hardwood Co., Los Angeles, returned recently from a business tripto Northern California.

Charles McMurray, salesman for L. H. Eubank & Son, Inglewood, Calif., is now in the Army, stationed at Camp Roberts.

5 Carlow Lcttetrs Company

Warehouses to Serve All Southem Golifornio Deolers

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MAIL IT HOME

David Cutler

The Merchant

Dear Dave,

It is always a Pleasure to send in our check for the enclosed subscriptions for Your Progressive magazine'

Our personnel look forward to reading it as we alwaYs have vou mail it to their homes' i'aul FritcheY Palm Avenue Lumber Co. Alhambra, lOalif.

SEEKS BOB IOWE

The Merchant, Gentlemen'

I'm trYing to find the address of Robert Lowe, who for manY lr"u". *tt with his dad (Jake Lowe. Sr.) in the lumber com-i*.i6" business in NYC and Union CitY, N.J.

After Jlite's Passing in '56, Bob carried on ihe business in Union CitY; then' I believe' went into the real estate racket. Bob has no near relatives ihat I know of ' his mother and'brother having died in the late 50's.

--

PerhaPs I might find out thru the sale-smen's association that covers the two cities above meniiott"a: but all the records I had of associations and the like, accumulated 50 Yrs. with the old Caldoor ComPanY and 10 Yrs' with Hazel ValleY Lumber were d"titoy"d, along with- a lot of ottt." iotti., when I retired earlY January 1966.

Mrs.-Hall and I have been doins so much trailering sinc-e I boied out, that it is a Problem to catch uP on the many mag:s that accumllate during eight or nine month of the Year'

Maybe You should send me iust ;TwentY-Five Years Ago"' "Sav. I don'f find this nostalgic spread in Your JulY issue' Have vou disconlinued it: If You have, lhen better send me the "Obituaries'tt

CordiallY, Ioren llall

Morro BaY, Calif.

rl in aturone can heIP Mr. Hall his quest, either write him or Aet in touch with us at the malo"io". Sh'arP'eYeil read'er nit uat find "25 years ago" on, Wge 43 ol this issue- SorrY

about that.-Edinr.

Please aililress letters to The Merchant Magazine, 412 V, 6th Street, Los Anseles' Calil. w014.

EOUIPMENT

designed specificolly for lhe retoil lumber & building mqleriols deoler. Write or phone for our free cololog todoy.

llulpult

"fhe Haul of Fame" 2901 E. stAUsoN HUNTINGTON PARK cAuFoRNlA 90255

LUdlow 3-1056 lreFE.T;-rl.

BEST!

A Unitrd staff of veteran lum' bermen experienced in handling the requirements of the retail dealer

United in their effort to Provide prompt, efficient seruice on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

Products, promotions ond sqles qids

Fn@duct you cqn use to build soles snd profits!

Gloss Retoiling

The Eosy Woy

-

Lumber and building supply dealers can easily add profitable window glass retailing with this new display-merchandiser from Libbey-Owens-Ford Glass Co.

Genuine Wood Corvings

A unique new line of carved mahogany plant-ons are being distributed to lumber dealers by California Door Co. of L.A.

The panels, carved from Philippine ma-

It has its own flat work surface, veltical glass cutting vise, storage space for 10 to

quick and simple installation of the complete stairway including balustrade is assured.

The 2 x 4 support ledger is a part of the wall framing done on the job-site by the carpenter. With the ledger installed during framing of the house, the entire wall surfaces of the stairwell and any flnished ceiling under the stair can be installed and finished, the package-stairway becomes part of the trim package.

It can be assembled in less than two hours and installed by two men in two hours.

WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

Tool Promotion

Three tool specials will be available to dealers participating inafall promotion, according to P & C Tool Co. Dealers wiII be able to offer a variety of P & C tools at

17 Different Designs

hogany, are worked in 17 different panels and are easily applied to desks, bedboards, chests and other furniture. A popular doit-yourself item, the plant-on may be applied to any smooth surface with glue or nails.

Panels are Y+" thick and the edges are beveled to la". Panel size is llle," by l4t/2", and prices are competitive with similar panels constructed of substitute materials such as plastics.

WRITE: The Merchant Magazine, 4I2 West Sixth St., Los Angeles, Calif. 900014.

Woods of the World Cqrds

To assist in explaining the advantages of the various species in their Woods of the World series, Penberthy Lumber Co. has a series of full color jumbo postcards featuring Indian rosewood, shedua, imbuia, Indian laurel and goncalo alves.

Attractively bound in free swinging covers for ease of handling, they show 3'x 6' panels of typical random width, 1" thick individual boards clamped together. No finish has been applied so the prospect can see how the wood looks in its natural form.

The reverse side of each card details the individual characteristics of each wood.

WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

l-2 boxes of window glass, and shelves for glazing compound and other related sundries, and fits in four feet of floor. It comes with a complimentary package of LOF window glass sales aids and a simple fcrm for reordering. Window glass yields an attractively high return per foot of sales space according to LOF.

The unit's flat cutting area and upright cutting vise make it an easy matter for even unexperienced people to cut glass to size.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

Complete Stoirwoy Pockoge

This completely machined package-stairway nts all nnish 0"";.T":lln*fli"iii riser heights.

Morgan uni-flite package- stairways are available in two partially open balustrades designsa straight and a turnout starting easementperfectly joined to the stair rail which has been predrilled for the balusters.

Using the new 2" x 4" support ledger system jointly developed by the Small Homes Council of the University of IIlinois. The National Research Council of the National Retail Lumber and Building Material Dealers and Morgan Company, a

a saving over regular retail prices.

These tools are the Power-Track pliers, magnetic aluminum torpedo level and the screwdriver assortment.

Special dealer costs and minimum purchase quantities provide substantial dealer profits. Also included are free counter metchandisers.

WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

Belter Brockets

New awning brackets for Filon's translucent fiberglass-reinforced plastic panels are now available.

The new line of brackets provide greater' load-bearing strength and a graceful appearance. The brackets support up to 100 lbs. per sq. ft. of awning area.

The line include s brackets for door canopies and window awnings of three different designs.

WRITE: w. 6th st., Merchant Magazine, 412 Angeles, Calif. 90014.

The Los

Sells Collateral ltems

Fall Dealer Specials New System

Mofched Poneling Noils

Philstone Nail has recently introduced a basic six color assortment of their 1" and 1%" hardened steel annular thread nails for use with pre-finished hardboard or plywood paneling.

It is claimed these six colors will provide an accurate match for substantially all of the panels presently on the market. The nails are packed in clear plastic boxes, informatively labelled-lZ boxes to a counter display-6 displays toa master shipping carton.

Each box contains 500-1" or 300-1%" nails. The displays and shipping cartons are both done in green and black on off-white stock.

In addition to assorted cartons containing

dirt, grease, household chemicals, ink and alcohol and can be cleaned easily with a damp cloth.

Forestglo paneling is Y*" thick and is available in a 4' width in lengths from 7-10'.

WRITE: Merchant Magazing, 412 W. 6th St., Los Angeles, Calif. 90014,

Deoler's Own Mogozine

"HOME-Your Key to Better Living" is the nirme of the new quarterly magazine designed to promote more and better sales for the retailer of lumber and building materials in his local trading area.

It is more than just another new family service magazine. It's a sales tool-packed with pages of project-inspiring articles, ideas, hints and other helpful articles for the homeowner. Many pages appear in

Kwik Klips Kut Kosts

No surface drilling or punching is required to install strapping, furring, peg board, or insulation to walls when Anchor Stic-Klips are used.

Klips Holds 75 lbs.

A putty knife and a hammer are the only tools required to attach the Klips to conctete, cinder block, bricks, or flat metal or wood surfaces and then the strapping or other material to the Klips.

one display each of the nails in Ash, Oak, Dark Oak, Cherry, Bleached Mahogany and Black Walnut, the nails are also available in solid master cartons ofa color.

WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014

Weyco Adds New Colors

Dealers can now offer their customers a larger selection of Weyerhaeuser Forestglo and Craftwall paneling.

Two new species have been added to Forestglo, and six new colors to the Craftwall line.

Both Forestglo and Craftwall have a touqh, factory-applied f inish which will not crack, chipor yellow with age.

The finish resists

Dealer's lmprint

beautiful full colors. This direct mail piece, issued four times a year is 8ty'2" x L1-" in size,

Because it carries no product advertising, it is "exclusively" the magazine of the dealer who sends it out to his customers and prospective customers, It carries only the imprint of the dealer wh6 distributes it. This appears on both the front and back covers of the 20-page magazine.

It is easy to use since it is mailed to individual specifications, with mailing list, imprinting, addressing and mailing service all provided.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif.90014.

Just layout with chalk line the vertical position that the strapping is to be applied, mark on the chalk line where the Anchor Klips are to be applied. Using a putty knife, apply Stic-Klip Type S adhesive to the clean 2" square areas where the Klips are to be attached and to the back of the Klips. Press to the wall, cleaning off excess. Allow the adhesive to cure overnight before applying your strapping, insulation, or furring material.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

Plostic Pqnel Disploy

An illuminated disfilayof translucent fiberglas plastic panels is now available to lumber and building dealers from Filon. Wholesale distributors can give details on how to obtain the in-store units or

WRITE: The Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

Singapore Myrtle

Texlured Topeslry Tips

New plastic division mouldings pr.ovide a decorative accent when used with textured tapestry planks from Marlite. The prefinished 16" x 8' hardboard planks have the

idea is reaUy an unusual sales tool.

To prove that a new idea in "punishment paneling" for walls, a vinyl surfaced plywood called Vinyl Shield, will withstand almost any abuse, dealers are placing small wall sections on the floor by their cagh registers for customer stomping, tromping -and wonderment.

The low-cost panels, in various natural and colortoned woodgrains, were developed

Ersotz Beom Ceilings

An oraamental "timber," marketed under the trade name Decrabeam, is molded from urethane foam, has a U-shaped section, and is suBplied in lengths frorn 8-12 ft., cross sections measuring approximately 5" x 3" or 6" x 5". Three sides are molded in natural driftwood grain. The fourth side is the open end of the U shape, which forms a slot approximately 196" wide. This is designed to fit snugly over standard 2 x 4 roof rafters, producing a "beamed ceiling" efrect without the necessity of structural changes or laboriously built-up dummy beams.

For restyling existing plastered ceilings, the beamed ceiling effect can be obtained by nailing 1 x 2 or 2 x 2 furring strips to the ceiling, to which Decrabeams may then be fastened. The beams can also be secured to the ceiling by screws or cement.

Moulding Accent appearance of woven fabric, can be dampwiped clean and is resistant to heat, moisture and stains.

Satin-finished mouldings come in black, white and two shades of brown, They can be used effectively with many types of Y+" thick paneling in residential and commercial installations. '

WRITE: The Merchant Magazine, 412W. 6th St., Los Angeles, Calif. 90014.

UnusuolDesler Soles Tool

Neighbors are literally "walking on the walls," not at home but at their neighborhood retail building materials stcjre. The

by Georgia-Pacific exclusively for walls in either new construction or remodeling.

Local retailers are selling full-sized 4x8foot pecan woodgrained wall sections, for instance, at less than $6. The new vinyl overlaid surface, backed by strong quarterinch plywood, has embossed gtooves for a random planked effect.

\trRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

FllLlNG & SHIPPING your order efficiently comes noturolly ot Som Wingote's. A good,conr plete inventory of wholesole lumber ond cut stock is olwoys on hond. Plus complete surfocing & re-s,qwing focilities. Four big trucks ore reody to roll with your order. Why not coll us now?

Soles l,lonoger Rolph Doles y:!_yfy__)

L---ing,H,,f,g Lumber Co.

P.O. Box 63, Cloverdole, Coliforniq 95425 Ph.707-894-5621

They weigh only 61y'2 oz. per lineal foot in the 3" x 5' size and may be fastened by

Remodeling Savings

ordinary finishing nails or may be cemented. The natural color of the material resembles actual wood, and may be stained, varnished, painted and sawed like wood.

WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

FOR HIGH QUATITY

Domestic ond lmported Hordwoods Sugor Pine . Ponderosa Pine

Cen funlsh rough or $lS

RAyuond 5-550f

OUR MOTTO:

Quality & Quantity GUARANTEED

FOREIGN & DOMESTIC HARDWOODS "Wholesale Only"

one to tuo million lootage under eoDer r.c.t./DrREcT cAR sHrPfr,lENTs/T & T 7653 TELEGRAPH RD., MONTEBELLO, CAIIF.

Walking on the Wall

lV..t m lumbcr t Bulldlng llolrrlolr ilERCHANT

Red Cedor Soves the Sole

It has oftimes been said it's the little things that help to sell a house. Whether it's a new house or old, it becomes more saleable when it includes extra convenience and functional features.

The accompanying pictures of a clothes closet-before and after it was remodeledillustrate the point.

The same closet, with the addition of shelving, dividers, extra hanger bars and lined with aromatic red cedar, becomes an attractive, efficient and desirable moth-rrpellent storage facility.

Application of red cedar not only serves to make the closet moth repellent but it also eliminates painting and dlcorating for all time. The cedar was nailed directlv to the existing wall.

direct mill shipments of . ENGELMANN SPRUCE . DOUGLAS FIR

, PINE o'a other species

VIA RAII-TRUCK ond TRAILER

For Seryice PfusColf on Us

BEF0RE shot on Remodelled with left re0 shows a typical messy closet. cedar (righO and reorganized,

closet becomes a sales point as well as a living convenience item for the homeowner.

Wcrtcrn Lumbcr t Building ilqlcriolr

Portoble Sqw Toble

Designed to be used with any full shoe portable circular saw, Trim-A-Table can be used for cross cutting, beveling or mitering. The user can measure and cut in a single operation up tn 2" x I2".

It is aluminum, 9' in length with a 5' extension and weighs 39 lbs. It has a unique precision built-in miter box that can be

operational irt five seconds for a perfect 46' cut every time. Ideally suited for job site, shop, warehouse, anywhere.

WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

Pecky Hordwood Plywood

A new pecky hardwood panel claims the beauty of genuine pecky texture with the advantage of hardwood plywood panels.

Easy to install, maintain and competitively priced, Pacific Wood Products'panel results from an exclusive pyrocarving process that actually canes the pecky pattern into hardwood plywood in a random pattern that will never repeat and always look natural.

Each panel is deeply V-grooved on 8"

Competitively Priced Paneling centers with shadow accents to provide a true planking effect.

\MRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.

BON N T NGTON TUMBER co.

Wbolesale llistribunr TO CALIFORNIA RETAIL YARDS

430 4()rh StreefOAKTAND (Moiling oddress, P.O. Box 3041,Ooklond, Colif.)

PHONE: Olympic 8-2881

TWX: OA4I0

o Douglas Flr . Pondcrcrc ond Sugor Pinc

o Redwood r Plnrood r Shinglq ond Lodr

EgEI trilEl.lrar:-il

OLD GROYUTH REDWOOD KILN DRIED UPPERS GREEN COIITIONS

Dove Dovis Billond Dick Norris

CUSSltlE0 ADYERTISIIIGPosition Wanted $2.00 per line, minimum $4.50. All other $3.00 per line, ininimum $.00. Two lines of address (your address or our box numbed @unt as one line. Closing date for copy is 20th.

POSITIONWANTED

CTASSIFIED ADVERTISEI,IENTS

EXPERIENCED LUMBER BROKER desires challenging position in Southern California area. Write Box 136.

LUMBER & IIARDWARE merchandiser, trained with leading retailer, will assist So. Calif. owner or mgr. to a more profitable shaxe of consumer trade. Resume upon requesL Write Box 135.

22 YEARS MANAGEMENT experience in So. Calif. in complete service lumber yards, incl. component manufacturing and house framing. Well-versed in all phases of retail and tract sales. Will relocate or travel. Write Box 137 for resume.

HEIP WANTED

ASST. ESTIMATOR wanted. Exp. in figuring prod. cost, order processing, use of calculator. Also need ADMINISTRATM CLERK, type, use calculator, general office. Hunter Woodworks, Inc., 1235 8.223td, St., Tomance, Calif. 835-5671 or 775-2547.

PALLET SAI.F''SMAN exper. in selling pallets to industrial acc'ts. Salary plus commission plus auto allowance & sales expenses. Call for appointment Hunter Woodworks, 1235 E. 223rd St., Torrantce, Calif., phone (213) SPruce 5-2544 or TErminal 5-5671.

EXPERIENCED retail lumber yard manager. Must have some volume background. Give full history. Present manager knows of this ad. \Mrite Box 133.

FAST GROWING chain lumber & hardware discount stores seeking exper. retail lumber salesmen, manag:ers and asst. mgrs. Excellent oppor. for advancement. Top pay, pensions, profit sharing, insurance and other benefits. Send resume to Box 100.

BAY AREA WIIOLESALER wants aggressive LCL salesman to build sales frorn inventory of softwoods and hardwoods. A real future for right man. Box 128.

EXECUTM experienced as manager of new comprehensive retail lumberyard and building materials store. Also taking applications for assistant manager and managers of satellite yards. All Northern Califoraia locations. Replies strictly confidential. Send resumes to Box 138.

2170 Eort Fouileenth Sreet

llames of Advertisers in this Departnent using a Bor Number cannot be released. All replies should be ad dressed to box number shown in the ad in care of fie Merchant, 412 W. Sixth St, Los Angeles, Calif. 90014.

EQUIPMENT FOR SAIE

IIYSTER, used, 16,500 lb. capacity fork lift truck. May be -s991 daily at Hunter'Woodworks, Inc.' 1235 E. 223rd St., Torrance, Calif. (2r3\ 775-2544 or (213) 836-56?1.

SMALL INDUSTRIAL FINGER-JOINTER. Two scarfersl ass€lrbly table, 16' press. Good condition' Redding Moulding & Lumber Co., P.O. Box 945, Marysville, Calif.

BUSINESS OPPORTUNITIES

ONE-IIALF INTEREST in deal for experienced man. Box 134.

established retail lumber yard. Good Owner retiring. $20,000 down. Write

LUMBEB & BLDG. MATERIALS STORES for sale in the vallev of opportunity. One main yard, one branch yard. \Mrite Box 240-

JOHNNY THE LUMBER LOAD SIGN PRINTER

Specializing in paper danger flags, side-load signs, job cards, etc. John Weiley's Printing, 14417 Hawthorae Blvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

oPublic Auction o

FORIIERTY OWNED BY CONSOTIDATED LUMBER CO,

MAJOR LUMBER MILL

ON PRE'I/IISES

t446 Eost Anoheim, Wilmington, Colif.

Fridoy, August l8 stortins or 9:30 A.M.

LAIE MODEL: STETSON-ROSS ALI-ELECTRIC TIMBER SIZER. MATTISON IIOULDENS, HSPX6NCE GANG RIP, S.A. WOODS 24,, DOUBIE PR,OFIIE }IATCHER, YAIES AMERICAN A2O MAICHER & V5O RESAW, SIETSONNOSS T]TT UNTOADERS, TANNEWITZ BANDSAW, PORTER HYDR,ACUT' NTNE FORK IIFTS, TEN IRUCKS AND TRAIIERS, GARAGE EQUIP'NENT' AtR COt PRESSORS, OfFICE EQU|P,I^ENT, CONVEYORS, ErC. Phone or Write for Free Brochure

HARRY

6515 SUIISEI BLYD., H0L[YW00ll, CAtlF. 90028, Phone H0 $4195

Gong & St. Line

MAdison 2-l l8l

CALIFORNIA TRADE Ripping$uffsslngSticking

Loc Angeles 21, Colifornlo

Standard, Lumber Compan!, fnt

SUGAR INCENSE PINE CEDAR

P.O. Box 717-1144 Mines Ave.

Montebello, Cclifernio 90640

(2r31 6854041

Featuring Qulity Productt From

PONDEROSA PINE WHITE FIR

Since l90l

Pickering Lumber

P.O.Box 7O6l

1760 So'lono Avenue

Berkeley, Colifornio 94717

l4rsl 527-365r

Corp. d other Relfuble Sourcr,t

BUYER'S GUIDE

Los ANGELES

turrtgER AND LullBER PRoDucTs

r ; Amcricon Hsrdwood Co. -------------------'719'1235

i

Angclur Hordwood Compony .-.---..-.---tUdlow 7'6168

ercato Rcdwood Co. (Ken Conwoyl----WEbster &4848

Arsoclqtcd Rcdwood lrtills .----------OVerbrook 5'8741

lough Forcrt Produclr Corp'...;----------(2131 330-7451

Bliri tumbcr Co., Inc. ..-...--RAymond 3-1581-3-3454

Srookr-Sconlon, lnc. ....--...-..----.-----------f/l 4) 529'21 19

E. l. Brucc Co. (Jim McFodden)---------1213r 622-9845

Brurh Indusfriol lumbcr Co. ----------RAymond 3-3301

Cotif. Door Co. of [.A. -----------------*---(2131 588-2141

Crowford, Lunrbar, F. 1 ..-----.-.-----..- -------77 1'2151

Dooley & Co, .......----....-......-----------EDgewood 6-1261

Ed Founloin lunrber Co. ------------------tudlow 3-1381

Edcy & Son, D. C. RAYmond 3-1 147

Evons Prodocls Co. .--.--...-...-.-.--.---.--.--.--(2 I 3) 253-6931

For Wesl Fir Soler ----(213) 245'3131

Fir & Pine tumbcr Co. .--...-...--..---.--vlcforio 9-3109

Fosler Foresl Produclr --(2131 681'2343

Freemcn & Co., Stcphcn G. .---------.---.ORiolc 3-3500

Frcmonl Forcrl Produclr --.---------RAymond 3-9643

Gollchcr Hordwood Co. .--.--....--.----...Pleosonl 2'3796

Goorgio-Pociftc Corp. ltumbcr! .....-.-RAymond 3'9261

Gcorgia-Pociic Corp. tPlnroodl .-..-RAymond 3-9261

Gcorgio-Pocific Corp. -.------..--.-.-.TRiongle 7-5643

Globe lnternotionol ...------.-..--...-.-...--.--UPton 0'6456

llotlinon Mockin [umbcr Co. ------.--.--.....-.---685'4506

Hbxberg Lumber Soles -.-.--..SP 5'6107 Hill lumbcr Co., O. lvt. .-..---.-.-..-(2131 MUrroy 4-2610

Hufi Lumber Compony --SPruce 3-'{846

Lorhley, Dovid E. ----Chopmon 5-8805 los-Col Lumber ---(2131 lUdlow 2-5311

Morquorl-Wolfc lumber Co. ------.-.-----l2l31 625'1491

lAullcn tumber Co., Ftoyd ---678'5334

Mufuol i{oulding ond lumber Co. ------FAculty l-0877

Nclh lumbcr Solcs, A. W.-----------------872'128O

Orgood, Rob.rl S. ----DUnkirk 2-8278

Pqcific Fir Soles .-...------------.------..-..MUrroy 2-3533

Pqciflc Lunber Co., The --------------CUmberlond 3'9078

Pccific-Modiron Lumber Co. ---------------SPruce 3-2292

?on Asiotic froding Co., Inc. ----------Rlchmond 7'7521

Plircc Compqny, Al .-.--------------------NEvodo 6-10O9

Pcnbcrlhy Lumbcr Co. lUdlow 3-4511

Rdt nds Lumbcr Co. --...----....--.--- -..-----------------145-2896

Sonford-tuscicr, Inc. ....---------------AXninster 2-91 8 I

Simmon: Hardwood Lumbcr Co. --.------SPruco 3-1910

South Boy Redwood Co. --.----..-----------SPring 2-5258

Slohl lumbcr Co. ---..--.------------.-.-ANgelus 3-6844

Slondqrd Lunbcr Co., Inc. -*-..--(2131 685'40'f l

Slqnton & Son, E. J. -.[Udlow 9'5581

Sumnit Lurnber Co. ...------..----------ANgelu: l'2161

Superior Fheplocc Co. -.-------..----..---------526'U67

Srittlc & Kellcr lumbcr Co' -----------------Gllbcrt 3'8909

Tocorno tumber Soles, Inc. -.-.-..----.----..MUrroy l'6361

Torler, Webrter & Johnron, lnc. .-.----ANqelus 9'7231

Twin Horbors Solg Co. ....--625'8133

Union Lumber Co. .-.-.-.-.---.----.--.------.V111 542'5669

Unifcd Whlsc. lumbcr Co. -.----...---OVcrbrook 5'560O

Uniled Stotes Plywood Corp. ..-.---.-..-..1'Udlow 3-3441

U.S. Plyrood Corp. (Glendolef .--.--------.--.Cltrus 4'2 I 33

U.S. Pltryood Corp. ([ong Beoch] ...--.HEmlock 2-3901

U.S. Plyrvood Corp. (Sonlo Anol ...-.-Klmbcrly 7'1691

Wcnding-Nolhon Co. .-.-.----...----.CUmberlond 3'9078

Wcrtern Hordwood Lumber Co.---.-----.--..---.----655'8933

Woycrhocuser Conpony ----..--.-----Rlchmond 8-545'l

Worghourc (Anoheiml ------...-.--PRosPect 2'5880

Wholesole Forest Producls

TREATED IU'IABERJOLES-PILI NGS-TIES

Boxlcr & Co., J. H. -.DUnkirk 8-9591

Koppcrr Cornpony ---(213) 830-2860

lrlcCormicl & Boxfcr --V111 871'8971

Ssn Antonio Conrlruclion Co. --.------UNderhill 5-1245

Trcotcd Polc Buildcrr.--....--.---------.-(7111 986'4r',66

SASH-DOORHIIUWORK-SCNEEN S MOUTDINGS-II'ILDING IIAIER,IAIS_PAINT

Arociotcd lrtolding 6. ..--------....-RAynond 3'3221

Cotifornio Door Co. -.(2131 588-21'{l

Colifornio Poncl & Vcnccr Co. ....-.-J,lAdiron 7-0O57

Cqrlov Compony .-.-*-------.----.-..PLcoront 2'3136

Jersup Eoor Co..-.--.---.----...-...-.-.--.----.----(2 I 3l 685-4000

Ivloplc Bror. lnc. ----.---.--.---..--.-.OXbow 8'2536

lAoron Supplicr, lnc. *-------..--...ANgclur 9'0557

Nordohf AAonufccturin g Co. ----.--.=-- -.-.. -.811r'267

Pifhburgh Poinlr -.---.--.*-----.----.-----(2131 378-8373

Shokerlown Corp. .-.---*--.--* --------------17 1 11 529'21 49

So-Col Comnrcrciol Slcel----.-......-----.-.-.(21 3) 685-5170

Stroil Door & Plywood Corp. .--.-CUmberlond 3-8125

Tortcr, Wcbslcr & Johnron --..-----.--.-ANgelvs 9'7231

Torler, Webslcr & Johnson (Spcciolty Div.) AN 8-8351

Woodlond Produclr Co. -.-*--(7141 YUkon 6-7981

SPECIA! SERVICES

Associoted A4olding Co. .-.-.....-.-----.RAymond 3-3221

Berkol Mfg. Co. ......--.---...... 875-1163

Cotif. tbr. Insprclion Scrvicc ..-.-.NOrmondv 5-5431

Chip Norionol ------------1711, 982-9617

Coost Ploning Mill -.---.------...-.-........MAdison 2-ll8l

Hunfcr Woodworks ..-.--------.........--SPruce 5-2544

Motheny Rent-A-Skilt -.1213) 381-5255

Miomi-Corey Mfg. Co.----..---- 773-8511

NolPok Corp. .--.-----*(213) lUdlow 3'1056

Regol Industries -----------.(213) 231-1033

TUMBER HANDUNG ANO SHIPPING; CAnRIERS

Grcenfield & Son, Inc- H. lL --------NEvodo 6-1783

Son Bernqrdino - RiversideSontq Ano Areo

Bellwood Compony, Thc ---------------(714) 538-8821

Coliforniq Door Co. of L.A' --------------l7l4l 825-7811

Corlow Compony ------------------------TAlbol 5-0672

Evons Products Co. (Plywolt Div.)----------(714) 737-0651

Gaorgio-Pociftc Wsrchouse -----------OVerlond 4-5353

Horbor Lumber (Al Wilson)----------------------Ov /+'8956

Hobbs Woll [umber Co., Inc.------------------------511'5197

Inlond Lunber Conpony -...--.-..------------TRinity 7-20O1

Jessup Door Co'-..--.----.--.---------------------(213) 691-1965

Key Corporotion .---....---.......... -----------------------87 5-2060

Morquort-Wolfe Lumber Co. -.-----...----(213) 625'1491

So-Col Conr mcrciol Slccl.-.-..---..-.--.------17 1 1l 82 5'677 O

Torter, Wcbsler & Johnson ..-..--------"TRiongle 5-1550

Twin Horbors Lumber Co..-....--------.-.-.(71 41 517'8086

Union lumber Co. .-.---.....-.--.-.-----.--...(71 4] 512'#69

Woodlond Producls Co. --...-..-----1714) YUkon 6-7981

SAN DIEGO AREA

IU'\ABER AND LUMBER PRODUCTS

Independenl Bldg. I'loleriols Co. ...---(213) 636-8345

lnlqnd Lumber Compony .---------------GRidley 4-l 583

Mople Bros., lnc. .-Hlckory 2-8895

Reitz Co., E. t. ..----.--...----.-.-----------.---.-17111 Gt 9-4166

Soulh Boy Redwood Co. ltor Angclcsl..JEnith 2261

Torler, Webstcr & Johnson -----------.--GRidlcy 7'1174

Wcycrhoeuscr Compony -----------COngress 1'3312 BUITDING }IATENIAE

Georgio-Pocifi c Corp. .-.------- -------(7 1 1l 262-9955

So-Cof Com merciol Steel-.---*--- --------17 1 1l 23'[- I 85 I United Stoter Plyrood Corp. ----....-'-.BElmont 2-5078

Woodlond Producls Co. ------------Pl4! YUkon 6-7981

NORTHERN CATIFORNIA

ARCATA

Arcolo Redwood Compony .----.---.---.....Hlllside 3-5031

Arsocioted Redwood Mills ...-------VAndyke 2'2415

Csl. Pociftc Solcs CorP. -..--..-----.-.--VAndyke 2-5151

Holncs lumbcr Co., Frcd C. .-.---.-.--VAndykc

OREGON

AMBOY

BUYER'S GUIDE

WASHINGTON

fnt'l PoperlIong-Bell Div.....-------------.----(206) 247-231O

TONGVIEW

fnr'l Poper Co. ([ong-Bell Div.)----.--.-..-.-(206]1 423-2ttO

SEATTTE

U.S. Plywood Corp. --.--.-...-----.-....------.-------PA..2-6500

Tumoc Iumber Co. .-----.-...-----.-.-----.-..-.---.--AT

VANCOUVER

Int'l Poper Co. (tong-Bell Div.)-,--..-.._.,__(503) 28S-1300 wtNtocK

SAN FRANCISCO

IUJIIBER ANO IUMTER PRODUCTS

Arcolo Redwood Co. ..--..._.--.-._---.--_....-.yUkon 6-2067

Col-Pocific Soles Corp. _..-._.933-0600

Evons Producls Co. ...------..._.--_-.-___--_.-.__..-._-._-926-241 I

Georgio-Pocific Corp. .----.-..---_-.-.---_-_.DOu9los 2-3388

Holl Co., Jomes [.

1-2520

Hof linon Mockin Lumber Co._-_---..._.-----(41 S, 467-8440

Horbor lumber Compony

2-9727

Higgins lumber Co., J. E. .--.----------..VAlencio 4-8744

Hobbs Woll Lumber Co., Inc. ....-.------Flllmore 6-6000

Lomon [umber Co. .-..--.-....--.---------.-----YtJkon 2-1376

MocBeolh Hordwood Compony ------..--Mlssion 7 -O77 2

Pocific Lumber Co., The -.-_--_-771-l7OO

Sifmorco, fnternotionol -..--.----776-1200

Torlcr, Websfer & Johnson. Inc. .--.-.PRospecl 6-4200

Union Lumber Compony ---.---.---------.-_..-SUiler l-6120

Unilcd Stotes Plywood Corp. --.--------.JUniper 6-5005

Wcndling-Nolhon Co. ....------...-..._.-_--...-SUrter l-5363

Weyerhoeuser Compony ...---319-1414

SASH-D OORS-Wt NDOW-'lioUr.Dl NGS BUIT,OING'YIAIERIAE_PAINf

Cofoveros Cemenl Co. .----........-----.DOvglos 2-4221

Pitlsburgh Points ---.--.--.-----------.-.----...---(415) 841-4539

TREATED IUMBER_POLES

Boxler & Co., J. H. ----.YUkon 2-0200

Holl Co,. Jsmes L. --....--SUtfer l-7520

Koppers Co., Inc. ..--....YUkon 6-2660

Wendling-Nolhon Co. .----.-.----.,-..-.-.---.SUiler l-5363

Woodside Iumber Co. .-----.-.--.-..-.----Dlomond 3-5644

SPECIAT SERVICES

Gilbreoth Chemicol Co. -----..-.--.....-.--.--.-SUtter I-7537

Redwood Inspeclion Seryice .-..----..--EXbrook 2-7880

BAY AREA

TUMBER ANO IUMBER PRODUCTS

Atkinson-Stutz Co. .-.-.-.-.-----------.----.-......--..--.-345-l 621

Boldl-Eeocom tumber Co. --...-..--..---..--.(4151 527-3lll

Bonnelf Lumber Co. -..----.--..-.-.--.--..-.(,1 I 5) 328-1770

Bonninglon [umber Co. .----...-...------.-Otympic 8-2881

Csl-Pocific Soles Corp. ------.-933-0600

Colif, Sugor & Weslern Pine .-.-----.Dlomond 2-4178

Csfif. Wood Producls, lnc. -.....---------(7On 542-U26

Donl Foresl Producfs. Inc. ..-.--...-----..-/4151 322-1841

Evons Products Co.

Georgio-Pocifi c Corp.

Georgio-Pocific Corp. (Son Josel----.-..CYpress 7-780O

Golden Gote Lumber Co, -......-.-----..THornwoll

OBITUARIES

ATOIS G. HEBERTE

Aloie G. Heberle, owner of Geib Lumber Co. in Huntington Park, Calif. died July 20. IIe was 51.

Born in Henderson, Minn., May 14, 1916 he attended business school in Le Sueur, Minn. before moving to California in 1937.

He started to work for Henry Amos Geib at Geib Lumber Co., became a partner and later sole owner. He was in the U.S. Army in World War II. Mr. Heberle was a member of the Kiwanis Club.

Mr. Heberle is survived by his widow Clara M. Heberle; three daughters, Georgia Lee, Betty and Mary; a son' A. G.' Jr.; a brother. Robert J. Heberle, Jr.; two sisters and two grandchildren.

JAMES G. FRUTCHEY

James G. Frutchey, 40-year-old Los Angeles wholesaler and owner of Los-Cal Lumber Co., was shot to death July 2, in the back yard of his lavish Rolling Hills Estates home following a scuffie with his father-in-law arrd another man, police investigators revealed.

Frutchey's father-in-law, Arthur B. Morgan, 65, a Long Beach, Calif. restaurant operator, and Billie Lee McHenry, 47, ? Long Beach used car dealer, were booked on suspicion of murder.

The fight was a continuation of a long feud between the two in-laws in which the father-inlaw accused Frutchey of mistreating his wife of the past 13 years, Charleen Joan Frutchey, officers said.

Morgan and McHenry had arrived at the Frutchey home about 2:20 a.m., officers were told. An argument between the two relatives became violent and shots were fired.

Frutchey was shot three times, but the

only weapon found on the premises, a '38caliber revolver, had been fired only once, the detectives said.

In the scume between FrutcheY and Morgan, McHenry had intervened to help Morgan.

\Mhen deputies arrived at Frutchey's expensive home in response to a phone call from Morgan's wife Dorothy, they found Frutchey dead from gunshot wounds and Morgan bleeding from cuts on the head and hands, deputies reported.

The fight was witnessed by Mrs. Morgan and the- Frutcheys' 11-year-old daughter, Linda.

Morgan was treated for his cuts and held in the prison ward of L.A. County Hospital. McHenry was taken to countY jail.

Frutchey was employed at Los-Cal Lumber from 1951 until his death. Los-Cal was foundecl in 1946 by Frutchey's father, J. E. "Elmer" Frutchey and Bill Haydon. Jim Frutchey assumed the managership -of the yard foilowing the death of his father in 1965.

The yard is currently being managed by Frutchey's half-brother, Doug Gerard, who had helped to establish the yard in 1946 and continued with the firm until two years aso when he became associated with O. M' H-ill Lumber of Pasadena, Calif. as a lumber broker.

Survivors include Frutchey's mother, Winifred; his widow, Charlene; a son' B-rian' 8; a daughter, Linda, 11; a half-sister, Vera Gerard, and Doug Gerard.

I. SWITT BERRY

J. Swift Berry, former California state senator and general manag:er of the Michigan California Lumber Co., died June 28. IIe was 80.

He retired in 1949 from the Michigan California Lumber Co. after working for them for 26 Years.

A native of Nebraska, he went to California with the U. S. Forest Service.

BETSY S. FARI{STIORTH

Betsy S. Farnsworth, wife of California Redwood Association executive vice president Phillip T. Farnsworth died June 28. She was 55.

Mrs. Farnsworth was prominent in San Francisco cultural circles. She was a founder and former president of the Art League of the East Bay, a former president of the Junior League of Oakland and a member of the 'Women's Board of the Oakland Museums Association, the Piedmont Garden Club and the Piedmont Home Gardeners.

Mrs. Farnsworth also is survived by two sons, Terry and John; a brother, Witliam L. Strietmann of Alameda; and a sister, Mrs. H. M. Mosher of Piedmont.

THOMAS t. HUBBIRO

Thbmas L. Hubbard, purchasing agent for Hubbard & Johnson Laminated Structures, Mountain View, Calif., died after a short illness June 24. He was 60 years old.

Mr. Hubbard served with the U.S. Sea Bees during WW II at Guam, Casa Blanca and French Morroco as purchasing agent for government construction of air bases. He had also been president of the Builders Exchange for Santa Clara County since 1941.

Mr. Hubbard was a member of B.P.O.E. ft522 of San Jose and Friendship Lodge #399 F.& A.M. His father, A. L. Hubbard, was County Supervisor of Santa Clara County for 28 years.

Ele leaves his widow Fern, of their 1096 Willow Glen Way home in San Jose; a son Albert of San Jose; his daughter Mrs. Bruce Eberhardt of North Carolina and their three children; two sisters, Grace Hubbard of Auburn and Mrs. Allen Boomer of San Jose; and two brothers,'Wilbur, who is with the athletic department of San Jose State College, and Leslie "Bud" Hubbard, head of Hubbard & Johnson Lumber Company. TUMBER

Wottem Lumbcr t

GENERAL SALES OFFICE: ARCATA, CALIFORNIA- BRANCHES: SAN FRANCISCOLOS ANGELES

$[mAilTm00m$ the Quutity Leader in'67!

STRAIT DOOR, through one of its dealers, furnished 1500 top quality hollow core, solid core and high pressure plastic laminated doors for Las Vegas' exciting Frontier Hotel. Strait Door also supplied

800 sets of their excellent slide-a-fold wardrobe units for use in the hotel. The Frontier is the latest in a long line of fine Western hotels that have selected Strait Doors-the industry's quality leader.