
8 minute read
Products, promotions ond sqles qids Fn@duct you cqn use to build soles snd profits!
Gloss Retoiling
The Eosy Woy
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Lumber and building supply dealers can easily add profitable window glass retailing with this new display-merchandiser from Libbey-Owens-Ford Glass Co.
Genuine Wood Corvings
A unique new line of carved mahogany plant-ons are being distributed to lumber dealers by California Door Co. of L.A.
The panels, carved from Philippine ma-
It has its own flat work surface, veltical glass cutting vise, storage space for 10 to quick and simple installation of the complete stairway including balustrade is assured.
The 2 x 4 support ledger is a part of the wall framing done on the job-site by the carpenter. With the ledger installed during framing of the house, the entire wall surfaces of the stairwell and any flnished ceiling under the stair can be installed and finished, the package-stairway becomes part of the trim package.
It can be assembled in less than two hours and installed by two men in two hours.
WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.
Tool Promotion
Three tool specials will be available to dealers participating inafall promotion, according to P & C Tool Co. Dealers wiII be able to offer a variety of P & C tools at
17 Different Designs hogany, are worked in 17 different panels and are easily applied to desks, bedboards, chests and other furniture. A popular doit-yourself item, the plant-on may be applied to any smooth surface with glue or nails.
Panels are Y+" thick and the edges are beveled to la". Panel size is llle," by l4t/2", and prices are competitive with similar panels constructed of substitute materials such as plastics.
WRITE: The Merchant Magazine, 4I2 West Sixth St., Los Angeles, Calif. 900014.
Woods of the World Cqrds
To assist in explaining the advantages of the various species in their Woods of the World series, Penberthy Lumber Co. has a series of full color jumbo postcards featuring Indian rosewood, shedua, imbuia, Indian laurel and goncalo alves.
Attractively bound in free swinging covers for ease of handling, they show 3'x 6' panels of typical random width, 1" thick individual boards clamped together. No finish has been applied so the prospect can see how the wood looks in its natural form.
The reverse side of each card details the individual characteristics of each wood.
WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.
l-2 boxes of window glass, and shelves for glazing compound and other related sundries, and fits in four feet of floor. It comes with a complimentary package of LOF window glass sales aids and a simple fcrm for reordering. Window glass yields an attractively high return per foot of sales space according to LOF.
The unit's flat cutting area and upright cutting vise make it an easy matter for even unexperienced people to cut glass to size.
WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.
Complete Stoirwoy Pockoge
This completely machined package-stairway nts all nnish 0"";.T":lln*fli"iii riser heights.
Morgan uni-flite package- stairways are available in two partially open balustrades designsa straight and a turnout starting easementperfectly joined to the stair rail which has been predrilled for the balusters.
Using the new 2" x 4" support ledger system jointly developed by the Small Homes Council of the University of IIlinois. The National Research Council of the National Retail Lumber and Building Material Dealers and Morgan Company, a a saving over regular retail prices.
These tools are the Power-Track pliers, magnetic aluminum torpedo level and the screwdriver assortment.
Special dealer costs and minimum purchase quantities provide substantial dealer profits. Also included are free counter metchandisers.
WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.
Belter Brockets
New awning brackets for Filon's translucent fiberglass-reinforced plastic panels are now available.
The new line of brackets provide greater' load-bearing strength and a graceful appearance. The brackets support up to 100 lbs. per sq. ft. of awning area.
The line include s brackets for door canopies and window awnings of three different designs.
WRITE: w. 6th st., Merchant Magazine, 412 Angeles, Calif. 90014.
The Los
Mofched Poneling Noils
Philstone Nail has recently introduced a basic six color assortment of their 1" and 1%" hardened steel annular thread nails for use with pre-finished hardboard or plywood paneling.
It is claimed these six colors will provide an accurate match for substantially all of the panels presently on the market. The nails are packed in clear plastic boxes, informatively labelled-lZ boxes to a counter display-6 displays toa master shipping carton.
Each box contains 500-1" or 300-1%" nails. The displays and shipping cartons are both done in green and black on off-white stock.
In addition to assorted cartons containing dirt, grease, household chemicals, ink and alcohol and can be cleaned easily with a damp cloth.
Forestglo paneling is Y*" thick and is available in a 4' width in lengths from 7-10'.
WRITE: Merchant Magazing, 412 W. 6th St., Los Angeles, Calif. 90014,

Deoler's Own Mogozine
"HOME-Your Key to Better Living" is the nirme of the new quarterly magazine designed to promote more and better sales for the retailer of lumber and building materials in his local trading area.
It is more than just another new family service magazine. It's a sales tool-packed with pages of project-inspiring articles, ideas, hints and other helpful articles for the homeowner. Many pages appear in
Kwik Klips Kut Kosts
No surface drilling or punching is required to install strapping, furring, peg board, or insulation to walls when Anchor Stic-Klips are used.
Klips Holds 75 lbs.
A putty knife and a hammer are the only tools required to attach the Klips to conctete, cinder block, bricks, or flat metal or wood surfaces and then the strapping or other material to the Klips.
one display each of the nails in Ash, Oak, Dark Oak, Cherry, Bleached Mahogany and Black Walnut, the nails are also available in solid master cartons ofa color.
WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014
Weyco Adds New Colors
Dealers can now offer their customers a larger selection of Weyerhaeuser Forestglo and Craftwall paneling.
Two new species have been added to Forestglo, and six new colors to the Craftwall line.
Both Forestglo and Craftwall have a touqh, factory-applied f inish which will not crack, chipor yellow with age.
The finish resists
Dealer's lmprint beautiful full colors. This direct mail piece, issued four times a year is 8ty'2" x L1-" in size,
Because it carries no product advertising, it is "exclusively" the magazine of the dealer who sends it out to his customers and prospective customers, It carries only the imprint of the dealer wh6 distributes it. This appears on both the front and back covers of the 20-page magazine.
It is easy to use since it is mailed to individual specifications, with mailing list, imprinting, addressing and mailing service all provided.
WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif.90014.
Just layout with chalk line the vertical position that the strapping is to be applied, mark on the chalk line where the Anchor Klips are to be applied. Using a putty knife, apply Stic-Klip Type S adhesive to the clean 2" square areas where the Klips are to be attached and to the back of the Klips. Press to the wall, cleaning off excess. Allow the adhesive to cure overnight before applying your strapping, insulation, or furring material.
WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.
Plostic Pqnel Disploy
An illuminated disfilayof translucent fiberglas plastic panels is now available to lumber and building dealers from Filon. Wholesale distributors can give details on how to obtain the in-store units or
WRITE: The Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.
Texlured Topeslry Tips
New plastic division mouldings pr.ovide a decorative accent when used with textured tapestry planks from Marlite. The prefinished 16" x 8' hardboard planks have the idea is reaUy an unusual sales tool.
To prove that a new idea in "punishment paneling" for walls, a vinyl surfaced plywood called Vinyl Shield, will withstand almost any abuse, dealers are placing small wall sections on the floor by their cagh registers for customer stomping, tromping -and wonderment.
The low-cost panels, in various natural and colortoned woodgrains, were developed
Ersotz Beom Ceilings
An oraamental "timber," marketed under the trade name Decrabeam, is molded from urethane foam, has a U-shaped section, and is suBplied in lengths frorn 8-12 ft., cross sections measuring approximately 5" x 3" or 6" x 5". Three sides are molded in natural driftwood grain. The fourth side is the open end of the U shape, which forms a slot approximately 196" wide. This is designed to fit snugly over standard 2 x 4 roof rafters, producing a "beamed ceiling" efrect without the necessity of structural changes or laboriously built-up dummy beams.
For restyling existing plastered ceilings, the beamed ceiling effect can be obtained by nailing 1 x 2 or 2 x 2 furring strips to the ceiling, to which Decrabeams may then be fastened. The beams can also be secured to the ceiling by screws or cement.
Moulding Accent appearance of woven fabric, can be dampwiped clean and is resistant to heat, moisture and stains.
Satin-finished mouldings come in black, white and two shades of brown, They can be used effectively with many types of Y+" thick paneling in residential and commercial installations. '
WRITE: The Merchant Magazine, 412W. 6th St., Los Angeles, Calif. 90014.
UnusuolDesler Soles Tool
Neighbors are literally "walking on the walls," not at home but at their neighborhood retail building materials stcjre. The by Georgia-Pacific exclusively for walls in either new construction or remodeling.
Local retailers are selling full-sized 4x8foot pecan woodgrained wall sections, for instance, at less than $6. The new vinyl overlaid surface, backed by strong quarterinch plywood, has embossed gtooves for a random planked effect.
\trRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.
FllLlNG & SHIPPING your order efficiently comes noturolly ot Som Wingote's. A good,conr plete inventory of wholesole lumber ond cut stock is olwoys on hond. Plus complete surfocing & re-s,qwing focilities. Four big trucks ore reody to roll with your order. Why not coll us now?
Soles l,lonoger Rolph Doles y:!_yfy__)
L---ing,H,,f,g Lumber Co.
P.O. Box 63, Cloverdole, Coliforniq 95425 Ph.707-894-5621
They weigh only 61y'2 oz. per lineal foot in the 3" x 5' size and may be fastened by
Remodeling Savings ordinary finishing nails or may be cemented. The natural color of the material resembles actual wood, and may be stained, varnished, painted and sawed like wood.
WRITE: Merchant Magazine,412 W. 6th St., Los Angeles, Calif. 90014.

FOR HIGH QUATITY
Domestic ond lmported Hordwoods Sugor Pine . Ponderosa Pine
Cen funlsh rough or $lS
RAyuond 5-550f
OUR MOTTO:
Quality & Quantity GUARANTEED
FOREIGN & DOMESTIC HARDWOODS "Wholesale Only" one to tuo million lootage under eoDer r.c.t./DrREcT cAR sHrPfr,lENTs/T & T 7653 TELEGRAPH RD., MONTEBELLO, CAIIF.
Red Cedor Soves the Sole
It has oftimes been said it's the little things that help to sell a house. Whether it's a new house or old, it becomes more saleable when it includes extra convenience and functional features.
The accompanying pictures of a clothes closet-before and after it was remodeledillustrate the point.
The same closet, with the addition of shelving, dividers, extra hanger bars and lined with aromatic red cedar, becomes an attractive, efficient and desirable moth-rrpellent storage facility.
Application of red cedar not only serves to make the closet moth repellent but it also eliminates painting and dlcorating for all time. The cedar was nailed directlv to the existing wall.
direct mill shipments of . ENGELMANN SPRUCE . DOUGLAS FIR

, PINE o'a other species
VIA RAII-TRUCK ond TRAILER
For Seryice PfusColf on Us
Wcrtcrn Lumbcr t Building ilqlcriolr
Portoble Sqw Toble
Designed to be used with any full shoe portable circular saw, Trim-A-Table can be used for cross cutting, beveling or mitering. The user can measure and cut in a single operation up tn 2" x I2".
It is aluminum, 9' in length with a 5' extension and weighs 39 lbs. It has a unique precision built-in miter box that can be operational irt five seconds for a perfect 46' cut every time. Ideally suited for job site, shop, warehouse, anywhere.
WRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.
Pecky Hordwood Plywood
A new pecky hardwood panel claims the beauty of genuine pecky texture with the advantage of hardwood plywood panels.
Easy to install, maintain and competitively priced, Pacific Wood Products'panel results from an exclusive pyrocarving process that actually canes the pecky pattern into hardwood plywood in a random pattern that will never repeat and always look natural.
Each panel is deeply V-grooved on 8"
Competitively Priced Paneling centers with shadow accents to provide a true planking effect.
\MRITE: Merchant Magazine, 412 W. 6th St., Los Angeles, Calif. 90014.