Merchant Magazine - April 1981

G) E A-

Serving the lumber, building materials and home improvement maftets in 13 Western Slafes-Sin ce 1g22

Nearly seven decades have gone by since that bright August morning in 1911 when the boys in the mill stepped out to have their picture taken. San Luis Planing Mill in San Luis Obispo, Ca., was a well-run company then and is now. Ve at DMK-Pacific salute their continuing commitment to service as well as their success.

It was founded in 1883 by H.H. rUfaite By about the turn of the century, Lee R. Parsons bought it and by 1916 was the sole owner. His sons, Roy and Gerard Parsons, operate it today as Sin Luis Mill & Lumber Co., a growing business that currently is in the midst of yet another modernization and expansion.

From the start of DMK-Pacific, we 've worked hard to emulate the excellence shown by these pioneer firms. So, for all your needs in \Testern softwoods and plywood, try-DMK-Pacific, the iompany that was born with sawdust in its veins and is run by people who share your enthusiasm for this business.

ADMK-Pacific Corp.

,

"'l pride mysetf on running an efficient operation,l.l,says Fraftk Reed, president of the Frank Reed Company in Sacramento, California. "However, I must admit the Dataf ine System greatly enhanced an already efficient lumberyard."

"No longer do I get caught in the middle of price changes," says Mr. Reed. "ft used to take four da)a to change prices, now it takes 30 minutes."

"The Dataline Computer System is one of the biggest time savers to .hit the buifding supply industry.

.,{tnd when a lumbercompany sa\res time, it saves money." -

"l recommend it highly," says

not investigate how tl'le o€empr*g-$*stern can tirqe and mclney. fination. filf,in tt

Seruing the lumber, building materials and home improvement markeE in 13 Western States - Since 1922

APRIL I98I

LUMBERMEN TOUGHING OUT A BAD MARKET

MEET A LEADER IN WESTERN LUMBERING

CREDIT INSURANCE CAN SAVE YOU MONEY

L-P CONSOLIDATES, FORMS COASTAL DIV.

AZ. LUMBERMEN SET 6OTH ANNUAL CONFAB

PHOENIX OPENING BREAKS SALES RECORD

INDUSTRY BACKS REAGAN'S SPENDING CUT

BUYERS RANK HOME ENERGY.SAVING HIGH ORDER REQUIRES ASBESTOS INFORMATION

HOO-HOO.ETTE FOUNDER FORMS NEW CLUBS

PAST DUE ACCOUNTS LOSE VALUE DAILY

PHILIPPINE MAHOGANY MKT. DEVELOPMENT

DESIGN IDEAS FORUM ON WEST COAST

HACKBERRY GETS NOD AS ASH STAND-IN

SUREFIRE WAYS TO COLLECT SLOW PAYS

Publisher Emeritus A.D. Bell. Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation

Marge Anderson

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Canrpus Dr., Suite 480, Newport Beach, Ca. 92660, phone 17l41 549-8393, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request. ADVERTISING OFFICES FROM WASHINGTON STATf, & IDAHO: contact John V. MacKaY, 157 Yesler Way, Suite 317, Seattle, Wa. 98104. Phohe (206) 621-1031.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr., Suite 480, NewPort Beach, Ca. 92660. Phone Ql4J 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr., Los Aneeles. Ca. 90049. Phone (213) 472311-3 or (714) 549-8393.

FROM THE MIDWEST: CONtACt Charles L. Lemperly, 1230 Brassie Ave.. Flossmoor. Il. 60422. Phone Gt2) 799-2166.

SUBSCRIPTI0NS

Change of Address-Scnd subscription orclers ancl address changes to Circulation Dept.. The Merchant Magazinc, 4500 Camt)us Dr.. Suitc 480, Newport Beach. Ca. 92660. Include address label from recent issue if'possible. plus new adclrcss ancl zlp cocle. Subscription RatesU.S. and Canada: $6-one year; $9-two years; $12-threc years. Foreign: Sl4-onc yelr. S20-two years.Single copies $1.25. Back copies $2.50 when available.

.I'HE

M ERCHANT MAGAZINE is tttr irtt!cpanlt'rrtlt'-on'rtt'tl pttblitutiort lor thc rctail, u'holt'sult'utrrl tlistribLrtiotr leyt'ls ol the ltrtnbcr, httiltl' i t r.{ tr r a I t, r i u I s u tt tl h o nt c i trt 1t r o ve rrtt' r t I btrsirrt,ss irr tlta I3 l'l'cslertt slrtlcs.

DAVID CUTLER editor-publisher

Divide and Conquer

.FMN the present business climate, inlltensive runug"rn"ttt of the various areas within a business has never been more critical. Whether your responsibility is for overall performance, or one area, the need to perform successfully is not only imperative but it's tough.

But hard times like these can be very daunting. For some it is too easy to shrug it all off and blame their inadequacies on the state of the economy. No one doubts the effects of the economy on our business, but at what point does a company's performance reflect sluggishness in addition to inflation, high interest rates and the other ills of today's marketplace?

The times are tough, but they are not impossible. The bubbles of business appear; there is some action most everyday; the world has not curled up and died. Honest.

Whatever the scope of your responsibility, take an analytical approach and examine various areas to see how each is producing. This can be especially effective when the overall

situation seems almost beyond hope. By breaking it apart and examining the pieces, you can often more easily see the contributing faults that have clouded the big picture.

In attacking the various parts of the problem there are two general approaches. One is to establish a priority in terms of seriousness and go to work turning around the most critical. The other is to immediately clean up the most obvious areas and by making some instant headway, buy the time you need to solve the more difficult problems.

Neither of these two avenues of action is always right or always effective. But they are a start. At least it is a way to begin the task of problem solving so that the goals you've set can be brought closer if not completely attained.

There are no panaceas. And as always, beware the quick fix. But the beginning is in itself a revitalizing action and can have a positive effect upon you and those around you. Ready. Do it.

WWPA: "better tim€s,but only slightly"

ATTERED by high interest rates, inflation and poor markets, western lumber people gathered last month for a slightly shellshocked session of the Western Wood

Association's annual spring meeting.

Held amidst

Story at a Glance

Lumbermen toughing it out in a bad market . . . registration up slightly better times foreseen broad support lor President Reagan's programs.

Hotel, the consensus was that the low point in the market had been reached; that l98l would be just slightly better than 1980; that it was the worst period in memory for many members; and that if conditions did not improve, a rash of bankruptcies would follow.

WWPA spokesmen said that paid (Please turn to page 27)

Products

the gilt and marble of San Francisco's ornate St. Francis

PAUSING FOR a moment are ('l) Jim 0'Donnell, Andy Haynes, Ron Dybas. (2) Craig Phelps, Larry Allison, Mike Carter, Kent Goodyear, Loren lrving. (3) Mike Carter, Harry Kennison, Paul McCraken, (4) Bob' Bretz, Jr., Bud Peasley, Bob Bretz, Sr. (5) Dick Learned, Bill Bright. (6) the elder

statesman ol the redwood business, Howard Libbey. (7) Jim McArthur, Ed Lamme, Bill Dorris, Rich Vanaria, Gerry Sullivan. (8) Paul Ward, Pat McGuire, Bob Ward. (9) Bill Swindells, Mike Kleen, Dick Davis. (10) Bill Gaittens, Bob Hunt, Ray Moholt. (11) Carl and Doris Force, Bill Niesen, John Cole,

Dave Hartzell. (12) Chuck Wills, Pete Kepon, 8ob Heberle. (13) Paul Herrfeldt, Bill Daniels, Harry Slack. (14) Chuck Doolan, Jim Henderson, Tom McHugh, Don Derbes. (15) Jean-Marc Robitaille, Robert Harris. (16) Alan Morvay, Tom MacDonald, Kevin Schields. (17) Art Wall, Bill Hill.

h nuilt-in Permonence

Thr' chemical'r' trpatpd material will wealher l,r warm. natural brown color and needs no lditir:rnal protection. However. its stain holding raracteristics are excellent should a different )pearance be desired. In the production of the pre-stained sicling, a recial machine appiication is utilized rvhich sulls in dcep penetration of the stain lo prolr'ct e wood for many years before re-staining is quired.

ProvenWood

When the siding is chemically pressure treated, the wood is placed in a large steel cylinder which is tightly sealed and a vacuum pulled to remove surplus water and air. The chemicals are then pumped into the cylinder and pressure applied for several hours to force the solutions deep into the cells of the wood. Minimum penetration is from 3/8" on up depending upon the soecies.

Soecified Jizes ProVideadditionol SaVings

Lam-Loc siding can be specified in 6" and 8" widths and lengths to 20'. It's available with either rough sawn or smooth face in all

popular details. // ry/a/v/ 11-19/LLc $lilNG

6218 South Hooper Avenue

Los Angeles, California 90001

(213) 583-1381

Exclusiue Scored Back Helps Eliminate Cupping.

&^/,(w Lrae srDilrG

ED FOUNTAIN LUMBER COMPANY

Economical, ilew Sidinr

Now there's a solution to the sky rocketing costs of traditional siding material such as Redwood and Western red cedar. Fountain Lam-Loc Siding can give you the durability of these proven species at substantial savings. This new siding is either chemically pressure treated. which will stand up under the most severe weather conditions. deca. and insect attack for an estimated 50 years. Or. it can be supplied pre-stained in a variety of colors without chemical treatment.

C0NVENTI0NEERS included (1) Bob Reed, Larry Carter, Karl Drexel, Jim Frodsham. (2) George McConnell, Jr., Dean Fox. (3) Mike Singleton, Don Michaelson, Jack Powell. (4) Pati & Bill Johnson, Frank Jason. (5) Beity Foster, Bob Park, Claudia Cowan. (6) John Casey, Vern Lindgren, Mort Huetter. (7) Steve Ryan, Bill Sullivan. (8) Jim Pierce,

Frank Jason, Brian & Ruth Bonnington. (9) Dave & Marj Mensing, Taylor Hubbard. (10) Bob Henderson, Ed Hayden, Pat Colin. (11) Cliff Smoot, Paul Kaplan. (12) El Louise Waldron, Frank Antonsson. (13) Gerry Prange, Edward A. King. (14) Ben Cassinerio & his fiancee Jean Logan. (15) Rich Doss, David Cutler, editor-oublisher.

The Merchant Magazine, MiKe Edgar, Mike Parli. (16) John Mazanet, Bill Brogan. (17) Milt Schultz, Kenneth Walker. (18) Rich Favreau, Mike Agnone. (19) Wayne Bahr, Belle Borsi. (20) John Blatchford, Dorothy Mock, Bill Stevens. (21) Art Bond, George Cudworth, Wallace Noru'm.

Meet the man who heads The O'Malley Companies

IAY O'MALLEY, chairman of lUthe board of The O'Malley Companies, Phoenix, Az., exemplifies the -strong link between his father and uncles who founded what has become one of the largest lumber and building supply sales operations in the Southwest and the second, third, and fourth generations of O'Malleys now active in the business.

Sales for last year were in excess of $120 million from four divisions, retail, wholesale, contract and manufacturing, and realty. Operations have expanded from Arizona

into Texas and New Mexico. In addition to retail outlets, O'Malley Building Material Centers; wholesale building materials and supplies distribution, Mallco Distributors; the company operates The O'Malley Roofing, O'Malley Glass and Millwork Co., O'Malley Builder's Hardware and the O'Malley Pipe Co. O'Malley Realty and Development is one of the Iargest Arizona-based real estate brokerage firms specializing in commercial, industrial, and investment properties.

Jay was born James Charles in

Phoenix in l9ll, three years after The O'Malley Lumber Company of the Arizona Territory was incorporated. By this time the firm had acquired yards in Glendale and Buckeye and for $24,000 bought the land between 3rd and 4th Avenues on Jefferson Street in downtown Phoenix for operation headquaners.

Jay tells of his first Fb at age 13 as "head janitor" for the two floors and basement of Southwest Sash & Door Co. which the O'Malleys had acquired in 1919. Over the years, other O'Malley enterprises stretched out to El Paso, Tx., Albuquerque, N.M., and Tucson, Yuma, and Mesa in Arizona.

Jay continued to work summer vacations as he entered his teens, loading lumber at the 4th Ave. and

Story at a Glance

Jay O'Malley, leader of one of the West's major lumber and building supply firms, is a man whose broad experience has served him wellin guiding the company into its second century.

Jefferson Yard, as well as bucking logs at the Arizona Lumber & Timber Co. logging camp south of Flagstaff.

Reminiscing about his summer jobs, he recalls his dad telling him there would be no work for him in 1932 because with the depression, his employment would knock some married man out of a job. However, he did get the job of closing the Peoria Lumber Co., a victim of the depression. He still remembers how tough it was trying to collect the money owed the yard.

In 1935, Jay contracted tuberculosis. Following a regime of rest and exercise for six months, he was (Please turn to page 39)

P()RTRAIT of James C. 0'Malley, one of the two founding brothers of the numerous lumber enter0rises which became The 0'Malley Companies, is pointed out by grandson James C. "Jay" 0'Malley, chairman ol the board of the huge Phoenix, Az., lirm.

TIID PIIINSIIISII'SON

ON TERIVIITES AI\D DECAY

Pressure treated wood is out there, in thousands of decks, fences and retaining walls, and other outside wood projects, battling deterioration caused by termites and decay. Consumers have found they can rely on the durability of pressure treated wood because preservative chemicals are locked deep into the wood fibers, adding resistance to termite attack and decay. Properly pressure treated wood can last 50 years or more in outdoor use-even in the ground!

CONSqMERS ARE FINDING OUT ABOUT NAIjD SALES ARE ZOOMING!

The Western Wood Preservers lnstitute

(WWPI) is continuing its intensive campaign to tell consumers about pressure treated wood. Consumers all over the West will be reading about it in their local newspapers this spring. This campaign. competitive pricing and the availability of lumber is bound to attract customers to pressure treated wood for outdoor projects.

It's the dependable, economical alternative to the so-called durable specres.

Pressure treated wood is rapidly gaining acceptance by consumers and contractors, and it's one of the fastest growing product categories in home centers and lumber yards. Word is getting around that pressure treated wood is easy to build with. weathers beautifully and is long lasting

SO TAKE THE PRESSORE OFF!

Stock quality pressure treated wood from WWPI member companies. available in standard popular dimensions, green or dry, and in grades and species for in-ground, deck understructures. or other uses Pressure treated wood means no more worries about decay and termites-it's the durable. beautiful and economical alternative!

Build Your Future

At Dooley Forest Co., in the City of Industry, Co., we built (top photo) o 5000 sq, ft. two-slorv office inside of one of our '14,000 sq. fl, storoge buildings. Redwood ship lop siding, diomond window oones ond shingle trim moke on exceptionolly pleosing exterior. Underneoth it oll, our quolity construction insures

thot the building is os procticol os it is ottrocfive.

These sloroge sheds ot the Scott-Coudill Lumber Co., Inc., (lower pholo) olso in the City of Induslry, ore functionol, if not foncy. Eosy occess ond inventory protection ore importont feotures in these 50 ft. wide,

420 ft, long, 22 tt. high umbrello sheds. We used T-'l 'l 'l siding ond plywood roofs with hot mop ireofment for durobility, Whether it's beouty or procticolity you need, put our yeors of experience 1o work for you. Whotever the job, we con quickly provide you with quolity construction ol o reosonoble orice.

Frank Ruggieri, mgr. NORTHERN DIVISION

Hwy. 99 W. one mile south of Williams, Ca.95987

P. O. Box837

(916) 473-5381

\7e can serve your building needs in Oregon and Nevada as well as California. For information please call (collect) to The Michael B. Esposito Construc-

Mike Esposito, mgr. SOUTHERN DIVISION

1280 Unit F-1, West Lambert Rd. Brea, Ca. 92621

(213) 694-8361

(714\ 529-7790

tion Co. Nevada contractor's license no. I5I3r. Oregon contractor's license no. 30089. Qr3) 694-836r.

Credit insurance: a tight money tool

lF YOU sell on credit and are having Itrouble sleeping nights because of anxiety about overdue accounts, you may find credit insurance better than a sleeping pill.

Although it might seem that credit insurance--has been inspired by the present shakey economy and inflation, it's not so. There are only two companies in the United States known to write credit insurance, but they have both been in the business since the late 1800s. American Credit Indemnity Co. of New York (ACI) is a subsidiary of Commercial

customers, to customers of one type, or customers in a concentrated geographical area are most susceptible to major credit losses. Figures also reveal ,one third of past due with files,

Credit Co., itself a subsidiary of .., Control Data Corp. London Guarantee & Accident Insurance or

for obtaining credit insurance by contacting an agent of one of the two companies. If your area doesn't have an agent, you can contact the offices in large cities such as Portland, Or., or the Western regional office, South Pasadena, Ca., for ACI.

Meeting with you, the agent will ask for a list of the customers you wish to cover. This can be blanket coverage or a selected few. Information needed on these accounts includes name, location, an aging of accounts receivable, and the approximate sales and loss figures for a three-year period.

panies write policies nationally with ,; ACI, the larger of the two, writing 11;i{

Co. of New York is a subsidiary of the Continental Corp. Both comjudgement, but it can be an ace in the hole when something goes awry with one of your accounts. It also can be valuable to you in strengthening your own credit position. Each policy is tailored to the situation so that all or only selected accounts are covered. Premiums reflect risk exposure and average l/10 to l/4 of lt/o of the insured's annual sales volume.

In addition to protecting your accounts receivable, the insurance can provide positive loss prevention through access to a collection process which can result in payment from lagging accounts. Other advantages of credit insurance according to Peter A. Levine, Western regional v.p. of American Credit Indemnity, headquartered in South Pasadena, Ca., include the strengthening of your position with suppliers because your sales program is insured and the solidity of guaranteed accounts receivable when you want to borrow money.

Statistic show that firms which sell to a concentrated group of large

sider it C

utbtr 3retr feel noeds Jwsrqt.

ACI also offers a credit sorvie which looks d yq andyzes an asotnrd, d a

on extended.

This is set basis with quarterly on ac-

counts. A available to servlce ls holders on a contingency basis: a boon to firms doing less than the $l-$2 million volume usually needed to justify insurance.

You can initiate the procedure

Story at a Glance

With this information, a regional ice will draw up a proposal which presented to you explaining how insurance works, the cost, the nts of the deductible, and any endorsements.

If you accept the proposal, an application is completed and you provide a deposit check. Then the entire package goes to the home office for underwriting approval.

As the application is being processed, the company advises you of the lines approved. Where limits are lower than desired, they give you reasons for their decisions. This approach continues for new accounts after the policy is in force.

The procedure for filing a claim can begin the day an account becomes past due, but must be done within a definite time frame, usually within 90 days past due. The insured also must take the responsibility of informing the credit insurer immediately if the account becomes insolvent. A creditors' meeting, a bankruptcy notice, or an embezzlement are among the definitions of an insolvency.

With the economic uncertainty of the '80s, almost everyone extending credit is subject to the growing collection of "horror stories." If you want to remain unfrazzled and able to concentrate on your business, you may find credit insurance a helpful tool.

Credit insurance can protect a company's assets .. . provide feedback on potential credit problems ... prevent costly losses.

S BRIE

The list of malor nri[s curailing lumber production has grown as wood product markets stuivel among those firms recently cutting back production: Rosboro, '*:ah,emis, Louisiana- Paeific, Wgyerlneuser, fuW & Talbot and Sauth CMst Lumber . .

Smaller mills have been throttling back for mos., some folding as new home construction, which accts. for about half of oll lumber sold, skittered slowly along the repair and remodeling markets, as well as industrial and commercial, at least in some areas, remain brightspots...

: addrso rcmille ; Snitc&3,8fr

Rdrwod^MmuIacturing-L'o. Dr. purctrased ttre and address, P.( tv of Sammnite kdwood ho- Trirtn Samwnite Ridwocfr

P;O'

. .TrkW FotW Fodr,Efus

...,...*

t* earlier' ' '

Bldg. permits dropped for the 3rd consecutive mo., off 6.990, ..'',,',: the National Association of Home Builders is forecasting a "rery, very slow recovery" for the 2nd half of '81 mortgage $ remains high at lls/s . . . the prime lending rate declines slowly and is now at l7t/o

A rurr Millan IUf6cbeing made by bia Resources, )Ct7tp,, which preeently owns 2OVo -oi MB's stock and is headed by Bruce Howe, a former prsident of Mts, Canada's largest forest firm Prciftc is sc[ing its Victor . subeidiffiy for $m

td assumption of, some to UGI eo,p. . .

az'i;bnt; ffi;;;ffi:frffi,,,,,,,,,,,,,*ffi*,#:,:'. co., Atb,u::, Ca. and Muskin Corp., Wilke-

Barre,_P-a.; from

Co., Dallas, Tk.

.

;,.r., ,... , ,.i''..,.fii Lumb S@ has a

--

,-i

DaiVs sharp ideas come in all shapes and size$.

For more than thirty{ive years, companies.like up to deliver in twenty-four hours. yours have learned to depend on Daily'for sales

Daily is a sirgle, reliable so.Irce for all your and service on virtually any kind of cutt119 P,ol:.- cutting requirements. we sell ard seMce leading made. Durins that time, we've become l[?lir,g:o ia;d oitutting toorr, toritid;-r;'Fr;fr.e firm of our type in the country by demo' rull,l'l'e tion engineerirg to assist in ycur selection. Then unsurpassed responsiveness and capabilities' *t't6irr" up to be sure your tooling is inetalled

For example, Daily can resharpen any- and running properly. thing with an edge, Our super-tight quality

Count on Daily for sharp ideas to in-

antees fast action. ln fact, if you have an emergency situation, we're geared

For details, contact Daily Sdw Service, Gate, California 90280. Telephone

Your Sights QUALIT

7653Telegraph

Montebello, cA 90640 (213) 723-3301 r (714) 994-62a0

930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4390

'1576 South 300 West Salt Lake City, UT 84115 (801 ) 484-761 6

Main 0ffice 21 50 Oakdale Ave. San Francisco, CA 94124 (415\ 647-0782

APRIL

North American Vlholesale Lumber Association' April 12'15, annual meeting, The Greenbrier Hotel, White Sulphur Springs, W. Va.

Pacific Coast Yard Association - April 12-15, meeting The Lodge, Pebble Beach, Ca.

Joint Hardwood Industry Conventions - April 12-15, Rancho Mirage, Ca.

Woodworking Machinery Manufacturers of America' April 12-15, annual meeting, Rancho Las Palmas, Rancho Mirage, Ca.

Industrial Forestry Association - April 16-17' annual meeting, Portland, Or.

Dubs Ltd. - April 17, golf tournament No. 380, Contra Costa Country Club, Pleasant Hill, Ca.

FPRS - Aprjll 2l-23, Inland Empire section meeting, Outlaw Inn and Convention Center, Kalispell, Mt.

FPRS - Apit23-24, Northern California section meeting, Red Lion Inn, Redding, Ca.

Woodwork Institute of California - April 23'25,3Uh annual meeting, Silverado Hotel, NaPa, Ca.

West Coast Lumber Inspection Bureau - April 24, annual meeting, Benson Hotel, Portland, Or.

American Hardboard Association - Aprit 25'29, annual meeting, Del Coronado Hotel, San Diego, Ca.

W.O.O.D. Inc. - April 29, insulation seminar, 7 p.m. Holiday Inn North, Denver, Co.

Hardwood Plywood Manufactureru Association 'April 29May 1, convention, The DeSoto Hilton, Savannah, Ga.

MAY

National Forest Products Association - May 3-6' spring meeting, L'Enfant Plaza Hotel, Washington, D.C.

National Building Material Disfiibutors Association ' l\[ay 4-6, 3Oth annual spring convention, Camelback Inn, Scottsdale, Az.

National Association of Plastic Fabricators ' May 5'10' 25th annual convention, The Pointe Resort, Phoenix, Az'

National Building Material Distributors Association - May 6-E. cash flow/ return on investment workshop, Granada Royale, Scottsdale, Az.

Arizona Lumber and Builders Supply Association 'May 7'9' annual convention, The Pointe Resort, Phoenix, Az.

Oakland Hoo-Hoo Club - May 15, 5fth annual Reveille, golf, dinner, entertainment, Willow Park Country Club, Castro Valley, Ca.

Western Building Material Assn. - May 17, Insurance and Pension Trust, Agate Beach Hilton, Newport, Or.

All Industry Management Conference ' May 17'19' Agate Beach Hilton, Newport, Or.

Western Building Material Association - May 20' executive committee, Agate Beach Hilton, Newport, Or.

Iloo-Hoo-Ette - May 23-25, International Convention, Eugene, Or.

Ligna '81 - May 27-Iune 2, international woodworking and lumber machinery trade fair, Fairgrounds, Hanover, West Germany.

Lumber Merchants Association of Northern California - May 3OJune 2.4lst annual convention' Sahara, Las Vegas' Nv'

f, cronuxlxc[l r

Douglas Fir Beaded Ceiling/Paneling

Made of Coastal Douglas fir, these pafterns are ideal for new construction .rn(l renrocreling-creating either nost.rlgic or contemporary appearances in resiclential ancl commercial building. These prrocJucts consist of short pieces selected for Dor-rglas fir's beautv and rvarnrth r,vhich ilre then precision jointecl and electronicall.v glued together into slrccified lengths irom 7' to 20'. Cuslomers c an spec if1, any desired length. Detailecl clcscriptions .rre gir,'en on reverse side.

ADVANTACES:

o The' sulrtle v.rriations of color and handsonrc g,rain charercteristics of the multiple pieces nrake an attractive randonr al)[)earancc.

o Palco-Loc piec'cs, u,hich are fingerjointed witl-r water.lrroof .rcl hesive, .rre especially straight ancl fl.rt, nr.rking tor easy application.

o Econonrical-P.rlco-Loc is consicler.rbly less costll, than solicl r.rnclonr length pieces. Also, the conve'nient long lengths available in finger-joint reclr-rce applic.rtion costs and trinr \\,.lst€.

o Palco-Loc is kiln driecl to ensure nraxinr unr ci nrensional stabi I it,v.

o Co.rstal Douglas fir has a widely recognizecl high clualit,v of strength ancl h.rrcl str rlace.

o Versatilitv .rs .r reversible product-The popLrlar l;eaclecl pattern on one side and thc Vee pattern on the other permits a c-hoice of patterns for both ceilings .rnd panel i ngs.

Products of

/ /anc/sorne, ,rpllcJrcrnc e antl harrl \r/r/.r( (' .rrr, .rril'.rn l,rgcou\ iru pane|ing.rrrc/ n'.tinrrotlng. Tltls s/rorvs nontin,tl -,r" \ -.1" rlze plece-' ilith a r /ear serier

'\ /ri 'lrrrir.r/ r r,i /ing l),ttt('n) h,r.' cttrrr.nl/v'/)r'r orttr, ltrtltul,tr /hr' h,rr rtontin,tl ;ir" x 6" -slze'pier cr rlil/r I r /t'.tt .i'.t /t't.

IrilLCO-1,01:

Douqlas Fir

Beacied Cei li ng/ Paneli ng

DETAI LED PRODUCT DESCRI PTION

Product Name:

Palco-Loc Douglas Fir Beaded Ceiling/Paneling.

Sizes and Patterns:

Edge and center bead pattern is on one side, edge and center Vee on the other side-specified as E&CBIS/ E&CV]S.

Vee Pattern

Nominaf Sizesi s/e" x 4"

Net Thickness: e/ro"

Beaded Ceiling

Net Overall Width: 3slro"

Net Face Width: 37s"

Vee Pattern

Nominal Sizes: s/a" x 6"

Net Thickness: e/re"

Lengths:

Beaded Ceiling

Net Overall Width: 5%"

Net Face Width:57a"

To be specified by customer in any length from 7' to 2O'.

Grades:

(1) C and Btr Mixed Crain, Kiln Dried.

(2) C and Btr Vertical Crain, Kiln Dried. Both (1) and (2) will have developing "D" grade.

Finger-foints:

Clued with waterproof melamine-urea adhesive in nonstructural joints (non-structural means not load-bearing), and complies with FHA requirements.

Note: These products are also available in solid random fength pieces (not finger-jointed) 4'/2O'.

Wainscotings have a variety of colors; here is an example of a dark color finish.

SHIPPI NC INFORMATION FOR DISTRIBUTORS:

Available in straight or mixed truck and car shipments. Mixed shipments can include items from a wide range of redwood lumber, and Douglas fir uppers and plywood.

This wall paneling shows the effect of a tan-colored se m -tran sparent stain.

L.P Consolidates Divisions

Louisiana-Pacific Corp. has consolidated two of ie California divisionsthe Ukiah division based in Mendocino County and the Samoa division based in Humboldt County, near Eureka, Ca.

Headquarters for the new divisioncalled the Coastal division of L-P-will be at Samoa, Ca., and all accounting, purchasing, sales and other administrative functions will be consolidated at that location. All the plants, mills and distribution centers from both divisions will continue to operate normally.

Harry A. Merlo, chairman and president of Louisiana-Pacific, said the merger will improve the strength, efficiency and profitability of the operations of both divisions.

"Both of these divisions have been forced to permanently close several plants and mills in rqcent years because of the loss of L-P timberland taken to expand Redwood National Park and the shrinking supply of timber from National Forests. The reduced size of these two divisions make this consotdation a necessary step," Merlo said.

Phil E. Nell will serve as manager

of the merged division with Lowell D. Ambrosini assisting him in all functions.

The Coastal Division will have 340,000 acres of timberland and operate a pulp mill, a particleboard plant, nine sawmills, two millwork and remanufacturing operations, three distribution centers, a treating plant, a trucking department and export facilities for pulp, chips and lumber. Combined sales in 1980 of the Coastal Division operations were $250 million.

Arizona Lumbermen to Meet

Arizona Lumber and Builders Supply Association will hold its CIth annual convention on May 7,8,9 at The Pointe Resort, Phoenix, Az., under the chairmanship of Paul Conley, O'Malley Building Materials Centers, Phoenix.

Following a day of athletic and social events, the business session on Friday will open with breakfast. "Forecast'81," a film presentation by the Western Savings and Loan Association, Phoenix, will be followed by a presentation from Elliott D. Pollack, v.p., economic

planning and development, Valley National Bank, Phoenix. Continuing the finance theme, Gordon Murphy, executive v.p., Savings and Loan League of Arizona, will discuss mortgages at the first afternoon session.

A panel discussion on material shortages will be moderated by John King, Southwest Forest Industries, Phoenix. Those taking part will be Ralph Rundle, Southwest Forest Industries, representing lumber; Tom R. Ingham, Jr., Simpson Timber Co., redwood lumber; Skip Corley, Arizona Portland Cement, cement; Mike Biando, U.S. Gypsum Co., gypsum, and Gordon Arkley, Owens Corning Fiberglass Co., insulation.

Murray McBride, a sales and marketing consultant f rom Portland, Or., will be the first speaker on Saturday morning, followed by Ward Hitchings, director of the governmental specifi cations department, National Forest Products Association, Washington, D.C. The annual business meeting for resolutions and election of officers will precede lunch.

The annual awards banquet will conclude the convention.

TRIAD POS: MAKE SALES TODN/ DECISIONS TOMORROW

Running a good business takes more than good sales. lt takes good decisions You have to do both-sell, and decide what to sell, how many, for how much, and when

But making good decisions takes time So does selilng How do you plan for the future when you're busy making today's sales?

With information. Accurate information about inventory, customer credit, pricing, cash flow, purchasing, and more All gathered in the simplest way possible. while you're ringing up sales

That's what Triad's Point-of-Sale (POS) system can do for you.

SALES THAT GEN ERATE I NFORMATION.

Every time you make a sale, your Triad POS terminal automatically adjusts your stock levels, accumulates a sales history, and on charge sales, records receivables information. This information is then used by the system to suggest inventory reorder requirements and calculate your gross profits. And you can request a report for each register or clerk showing the complete day's sales activity, with check, bankcard and charge totals clearly identified.

But that's lust the beginning. Your Triad can also grve you reports on inventory turns, sales, and profit margins for any period by department, merchandise class, or individualitem.

That's the kind of information you need to manage your ousrness.

SERVICE WHILE YOU SELL.

While Triad POS is collecting management information, it's also providing faster service to vour customers. And helprng you sell.

When you ring up the sale, Triad POS automatically charqes the correct orice-even for

promotion items or soecial customer discounts-and immediately prints a cash receipt or charge invoice with a description of each item purchased Triad tracks your promotion sales and profits and your seasonal sales activity, Each charge sale is preceded by a customer credit check for your protection-and your customersl

That s the kind of information you need to sell.

TOTAL CONTROL. TRIAD HAS ITALL.

Triad POS is lust one part of the total Triad system. Our inventory management package helps you balance your inventory and increase turns. And Triad customer accounting, accounts payable and general ledger applications help you improve cash flow by giving you vital information each month on the financial status of your busrness.

CONTROL: lT'S JUST GOOD BUSINESS.

With Triad, you can keep your costs down and your profits up. We'll get you off to a good start, too, with an evaluation of your business, your goals, and a plan to show you how your computer will pay for itself. Before you buy. Afterwards, we'll help you prepare for system installation, assist you in converting your records, and completely train you and your personnel.

As you grow, your Triad system will grow with you, With program enhancements and follow-up support that includes consulting, training, and periodic preventive maintenance.

With a Triad system, you can have the tools to run your business more profitably than ever. But don't take our word for it Ask about our

60-day system trial. Callour Californ ia headquarters toll-f ree: 800/ 538-8597 (in California and Canada call collecl. 408/734-9720, ext. 800), or write us at the address below,

FRANK DAVIS executive vice president

lonltartox of the youn-e I Lumbermen of Arizona was approved by the board of directors of the Arizona Lumber and Builders Supply Association at their third quarter meeting.

The organization is designated for young men and women who are owners or employees of any ALBSA member. Age restrictions are 39 or under. Temporary officers are Steve Garrison, pres.; Bill Herman, lst v.p.; Kelvin Hamman, 2nd v.p.; and Peggy Foster, sec.

Their first meeting will be held in conjunction with the ALBSA 6fth annual convention at The Pointe Resort, Phoenix, Az., on Saturday, May 9.

Their I p.m. luncheon, will feature a guest speaker.

The jubilee convention, May 7, 8, 9, will honor two leaders of the association, Jay O'Malley, chairman of the board, The O'Malley Companies, Phoenix, Az., and Larry Hamman, 1980-81 association pres. Jay served as the National Lumber and Building Materials Dealers Association pres. in 1958 and twice as president of the Arizona Lumber and Builders Supply Association. Larry also is a two-time president of ALBSA.

The 60th jubilee with the theme of "Be Ready" promises to be a great one with an excellent program built around the subjects of economy, mortgage money, material shortages, housing outlook, sales and energy. In addition, a fine social program will give those attending the opportunity to mix with old

friends and make new ones.

The ladies will be honored at a 10:30 a.m. brunch on Friday. After being treated to delicious fare carefully selected to please them and start the day right, they will be royally entertained by a popular vocal group.

The exciting group has performed in part or as a whole for local clubs, dinner theaters, radio, churches and with the Sweet Adelines. The singers are basically homemakers with many outside interests. There will be a surprise for each guest present plus a few nice door prizes for the really lucky. The program is planned to finish in time for sun worshipers and shoppers to do their thing.

On Friday, May 7, the annual lumbermen's golf tournament will tee off at 8 a.m. at the Arizona Biltmore Golf and Country Club. Tennis will be at l0 a.m. with the annual lumbermen's tournament on the courts at The Pointe. A welcoming no host cocktail hour at The Pointe followed by a steak fry will conclude the pre-meeting day.

EAILURE to abide by state laws aft fecting the timing of wage payment on layoff or termination can result in stiff and expensive penalties being imposed upon the employer. Following is

the substance of current laws in three of our states:

Idaho: Employees discharged or laid off must be paid wages or salary due them at the time in cash, lawful money or its equivalent. (ICA 45-67, as amended by S.B. 132, L. 1967\

Oregon: Discharged employees must be paid at the time of discharge. If employee without contract for definite period quits, all wages earned and un-

The annual banquet and President's cocktail hour will conclude the activities on Saturday. paid at time of quitting shall become due and payable immediately, if employee has given not less than 48 hours notice, excluding Saturdays, Sundays, and holidays. If notice is not given, wages shall be due and payable within 48 hours after employee has quit, excluding Saturdays, Sundays and holidays. (ORS 652.140, as amended by Ch. 242, L. 19s7)

Washington: When any employee shall cease to work for an employer, whether by discharge or by voluntary withdrawal, wages due him on account of his employment shall be paid to him at the end of the established pay period. (RCW 49.48.010, as amended by S.B. 26t, L. r97t)

WHOLESALE LUMBER ONLY

&VIEWS

lJevmc concluded our Annual ! lConference with Congress in Washington, D.C., we find an altogether different attitude with the new administration's programs being considered. The age old political game of the opposite party attempting to make the administration look bad in hopes they will be voted out at the next election still prevails. You would think that a country as great as the United States of America would have representatives in Washington with enough guts to place

the welfare of the nation above all other interests. This is not the case. The liberals still insist that food stamps, unemployment, child welfare, medicare, social security and other GIMME programs remain untouched. They are against any tax cuts because they need more taxes to pay the GIMME's.

Most of us believe the new administration is showing leadership and, if the programs presented are followed, the inflation will decline, businesses will begin expansion, remodeling and improvement, and unemployment will drop. The pressures of the special interest groups are tremendous and our Congressmen are wetuy of these pressures. Our own industry is pitching with the rest, but our approach is different. For the past two years, during our visits to our Congressmen, we stated we were willing to bite the bullet and take our licks but we fully expected Congress to show fiscal restraint and stop the runaway budget. Congress assured us they would change. They even voted for a balanced budget for 1980 but exceeded the balance by 80 billion. Even though the balanced budget was enacted as law as Senator Cranston put it, the vote for exceeding the budget was also a law which superseded it.

Our industry position must insist that government spending be brought under control.

There is enough positive thinking in theCongressional offices to pass most of the administration's programs. The House of Representatives is against tax cuts and actually favors further increases. Our job is to monitor the voting records of ourCongressmen to insure that they are showing fiscal restraint.

If the federal programs are cut, many states will have reductions in the amount of federal aid and grants for the fun things they do. This is where our job begins. We recognize that police, fire, teaching, government employees, welfare and similar industries are screaming that they need additional funds. (The same song that was played for Prop. 13.) It is ironic that the only opposition to cuts in federal spending comes from those on the GIMME end.

We have been told if federal revenues are cut we can expect additional taxes levied by the state, city and county. Additional gasoline and fuel taxes and a l9o increase in the state sales tax are proposed. The state has encouraged a city employment tax that a city could levy against wages earned there.

All of us must monitor our legislators and tell them when we are unhappy with their performance. Otherwise, we will lose momentum and fall back into the liberal GIMME society.

Ponderosa Pine Sugar Pine Incense Cedar Douglas Fir White Fir

quality is great, Our service is good, This is the place You should buy Yourwood...

WWPA MEETING

(Continued from page 8)

registrations were approximately 950, up about 50 from last year. An unofficial traffic count of the traditional jam in the hotel lobby, which always includes many who are not registered, guesstimated that attendence was off 2590.

The bright spot for the members of WWPA, most of whom are lumber producers, was the home repair and remodeling market, noted the association's exec. v.p. H.A. "Bob Roberts. Without that market, he said, "the difficulties in 1980 would have been compounded greatly. "

"Final tabulation of U.S. figures is expected to show nearly 7.9 billion board feet of lumber consumed in that market during 19g0, Roberts added.

"In 1981, the repair and remodeling market will account for g.l billion board feet, or 60go of the volume of lumber expected to be consumed in home building.

"That figure is so high, it's almost mind boggling.

"Forecasting that 1.55 million new homes will be built during 1981, he said that should allow Western U.S. mills to manufacture 16.3 billion feet of lumber, up l0go from 1980's 14.8 billion feet."

Roberts also expects virtually all of the West's production to reach the market during the year. While inventories at Western sawmills may increase somewhat during the months when production is traditionally high, he does not see "but a few million board-foot change in year-end inventories." He described current lumber inventories as "very low, at about two billion board feet."

He expectb Canadian exports into the U.S. to increase about 8.590. Western lumber exports to world markets, are expected to drop l0go from a record-high 1980 pace to 1.8 billion board feet.

While most of the Western lumber industry's figures are expected to improve in 1981, the outlook remains conservative, he observed.

"We broke a lot of records during I 980, ' ' Roberts said, ' 'but they were unenviable the lowest homebuilding months since World

War II; lowest lumber-demand week, month and period since the Great Depression, and records like the most sawmills closed, and more employees out of work than at anv time in most of our memories."

Among those addressing the group this y€r was A. M. "Mickey,' Whiting, current president of the National Forest Products Association, who strongly urged members to .,act positively and encourage your employees, business associates, friends and family to get out in front of President Reagan's program and to support it with letters and telegrams to Senators and Congressmen.

"We may have a few bitter pills to take along the way," he said. .,But this medicine is nothing like the collective economic ills we will suffer, and the drastice medicine that will be required if we continue the old order." Whiting also described the present situation as "what may be the last opportunity to control taxes, increase productivity and get our slack industrial giant moving again." A past president of WWPA, Whiting is the president of (Please turn to page 35)

HOME GENTER MERGHANT

BILL FISHMAN

?ill^lfLtq" &,Affiliatest.rser price, someone will point his 1'1650 lberia Plry:-^^ finge. at me and shout, "look at this San Diego, ca' 92128 ctriieting so-and-so trying to beat the

lT'S ALMOST inevitable that when I Iwork with conventional contractor lumberyards in their conversion to retail home centers we do battle over three issues . the ticketing of advertised items at their sale price, trade jargon and abbreviations in advertising and store hours. The importance of all three to building sales volume can be attested to by every seasoned retailer, yet, the traditionalist in the lumber industry fights hard to block a change. Cost is a factor . but arguments usually go beyond cost.

Customers are reluctant to purchase items that are individually ticketed at a higher price than is indicated on the sign. Me too. Maybe it's the fear that the cashier won't know that the item is on sale and will ring it up at the regular price. I'm also afraid that if I have to tell the cashier that I should be charged a

store out of 150."

It's been a struggle to get some retailers to go through the operational procedures of ticketing the mass displayed inventory at the sale price and reticketing after the sale. In spite of the fact that I can show that every successful chain does it, management at some home center/building material retailers can't overcome the flack from the sales floor about the time it takes to become a sales oriented store. I recommend this experiment to prove a point: Dual display an advertised item in two locations. Keep one display priced at regular price with a sign showing the sale price reticket the other display at sales price and use the same sign coPY. Now just watch which inventory moves out first!

AVD TR JGN & ABBV* Beware of the trade jargon and abbreviations that keep crawling into home center and *avoid trade jargon & abbreviations

building material advertising. Recently I told a meeting of building center managers that the term CDX had no meaning whatsoever to the average doit-yourselfer. "You're crazy, Fishman, " they said, "maybe in the big city the consumer doesn't understand that term, but here in the rural areas everybody knows what it is."

That evening the President of the chain'ind I stopped the first six people we met and asked them if they would tell us what CDX meant to them. One knew. His dad was a contractor.

Here's a list of some terms and abbreviations that should be avoided-or explained:

o United Inches

o Mill Certified a Resawn

o Per Square

o Rev. bd. & battan

(Please rurn to page 16)

illHtffuR[l PR0llll'llKIR

No other lumber stacked in vour vard rightnow can offer you the profit potential of redwood.

UHY? Because there's always a demand for redwood. Redwood's natural beaury can't be duplicated and people know that garden grades are the best woods for decks, fences, trellises and other garden uses.

And you'll get no customer callbacks because redwood lives up to its promisesit resists splitting or checking, it's easy to work with and soes down flat anC stays flat.

PIUS, you'll get top price for every piece because redwood won't warD in the yard like other *oodr.

$I0GK UP ll0U.rhere's always a good supply and redwood is a natural seller.

It takes a brq trD off and a fast break t0 make .r :,iarn ,Junl. ,r f fris year's lumbgr marlt'i

-" ..1 score most often, *, ,"f at South Bay has th+

,:..' | /ou in the game. Wittr ;:J ,i',i;ii-;, .;-. -i redWOOd, Wgstefn fe.: cedar. prne srrruce. inconse c$dar 6fid trr South Bay has the "rnagic touch" to get you ihe right prociuct. at the right price and ai the right time. Ertra finesse is added Qy two modern planing mills conveniently ed to give you fast service on any requirements. Strong supgort by our kie, Sonoma Thin Panel, willhelpysfi more points on the.board. Don't t, call South Bay now!

22OO No. Glassell, Orange, CA. 9266ts (213) 860-7791 , (Zl4) 637-5350

164 Healdsburg Ave., Healdsburg, (7O7) 433-s31s

95448

Sales records set at Phoenix Opening

^-' 'MALLEY's opened it's ninth YBuilding Material Center in the Greater Phoenix area the second week-end of January and all sales records were broken for previous BMC store openings.

The new store at 35th Ave. and Bell Rd. is in northwest Phoenix, the city's fastest growing section, and covers 32,W0 sq. ft. of which

BRIGHT, CLEAR lighting tops interior design 0n new store (1) playing up colors in home decorating section. (21 Plants are also sold inside from these two house plant displays. (3) Plenty of merchandise in end cap

Story at a Glance

Sales records fallas company opens new Phoenix building materials center. heavy promotion in print, radioltv . . shoppers bought broad selec. tion, not iust specials.

displays on gondolas grab attention lrom strolling shoppers. (4) Check-out counters utilize electronic terminals to aid in inventorv control. (5) Electrical, plumbing and lawh

5000 sq. ft. is nursery. It is the major tenant in the newlyconstructed O'Malley Plaza.

Over five hundred applications for the new O'Malley credit card were processed at the new location during the three-day opening.

Promotion for the new store, on (Continued on next page)

and garden occupy store corner. (6) At left side of store with entry door from inside ol store is comprehensive nursery, which has proven a strong traffic builder.

(Continued from previous page) which the other eight Phoenix O'Malley BMCs piggybacked, consisted ofa l2-page part-color tabloid inserted in the Arizona Republic and the Phoenix Gazette, Arizona's leading circulation daily newspapers, prime time television spots and radio commercials.

Management describes the results of the opening as "far beyond expectations" pointing out that most shoppers were making purchases of all products rather than just "cherry picking" from among those 100 items featured in the advertising tabloid.

On site promotion consisted of two hot air balloons tethered in the parking lot, prizes totaling $6000 with one given every hour to a customer in the store, along with yardsticks, pencils and balloons.

Dan Lasure is manager of the new store and John Raspoli, who was the leading O'Malley salesman in Greater Phoenix last year, is assistant manager.

O'Malley Lumber Co., the parent company, is one of the largest lumber and building supply sales operations in the Southwest, with sales in excess of $120 million in 1980. The eight Greater Phoenix BMC outlets accounted for some $30 million of that amount.

*rr,o,iw&W i

ters while you wait. " Screening (lower ph0t0) protects plants outside from bright Arizona sunshine.

M0DERN store front (left) is architecturally compatible with other stores in shopping center. Company brass (right ph0t0) at opening, from left: Paul Conley, division sales manager; John Shipley, security and fleet director; and Dan Lasure, new store manager.

P0PULARITY of shutters (top) is reflected in this counter. Sign says: "Bring in your measurements and we will hang your shut-

(Continued from page 27)

Kaibab Industries, Phoenix, Az.

At the final members meeting, outgoing president William Swindells, Jr., Willamette Industries, Portland, congratulated the association staff for the excellent job they have done through bad times. He noted that dues increases are set for this month, with another likely in October and again in 1982 to combat inflation's effect upon the trade group.

Annual WMMP Meeting

Thomas C. Williams, pres. of Yuba River Moulding & Millwork, Yuba City, Ca., is the new pres. of the Wood Moulding and Millwork Producers (WMMP), a national trade association which represents the country's softwood moulding and millwork manufacturers.

Others elected at the association's lfth annual meeting held recently in Hawaii are Len Richert, Challenge Lumber Products, Marysville, Ca., v.p.; and Gary Moore, Cascade

Elected new president was John T. Casey, Jr., president of Sierra Mountain Mills, North San Juan, Ca. Named first v.p. was William Whelan, president of Pope & Talbot, Inc., Portland, with Ira L. Liberman, president, Duke City Lumber Co., Albuquerque, N.M., as second v.p.

The fall meeting is set for Sept. 12-15, MCM Grand Hotel, Reno, Nv., with next spring's session March 8-12, 1982, again at the St. Francis Hotel, San Francisco.

Wood Products, White City Or., treas.

New board of directors are Charles Cannon, Contact Lumber Co., Portland Or.; John Gottwald, Continental Moulding, Orange Ca.; Don Mitchell, American Forest Products Co., Stockton, Ca.i Dave Rix, Pacific Southeast Forest Products, Fair Oaks, Ca.; and Charles Vignal, Canadian Millwork, Inc., Canadian, Tx.

Board members from 1980 are Charles Eager, H.M. Draper & Sons, Salt Lake City, Ut.; Loren

HAWA|lAil convention was setting for Thomas C. Williams (right), Yuba River Moulding & Millwork, Yuba City, Ca., to accept gavel as the new pres. of the Wood Moulding and Millwork Producers from the outgoing pres., C. D. McConville, Corning Moulding Corp., Corning, Ca.

Forrister, Forest Products, Co., Albuquerque, N.M.; Gary Semans, Semans Moulding Co., Sacramento, Ca.; and Stu Westlake, LouisianaPacific Corp., Red Bluff, Ca.

Seattle Dealers Tour Plant

Members of the Associated Lumber Dealers of Greater Seattle, Wa., are participating in a series of plant tours designed to help them become more familiar with the products they sell in their retail outlets.

They recently toured the Western Insulfoam Corp. in Kent, Wa., under the supervision of Bill Kilborne, corporation representative, according to Dennis Davis, Edmonds Lumber Co., Inc., Edmonds, Wa., sec-treas. of the association.

Building Pace Advances

Housing construction reached a 12 month high in January with single family construction up 5.390 over December and multi-family 9.4s/o for the same period.

The value of all private residential construction, according to Commerce Department figures, for January was estimated to be at an annual rate $55.8 billion.

When adjusted for inflation, January construction spending,

measured in1972 dollars, was4.99o ahead of the 1980 level.

"It's almost as if high interest rates haven't changed people's plans at all," a Commerce Department analyst said in releasing the figures.

Forest lndustry Backs Reagan

The forest industry supports President Reagan's program to cut inflation, taxes, and federal spending "even if we do have to take a few bitter pills ourselves," a forest industry leader has said.

"unless the people support the President and his program, and let him know-and let the Congress know-of this support, we're likely to have inflation forever and lose the opportunity to turn the country around," said A. Milton Whiting, president of the National Forest Products Association and chairman of the board and president of Kaibab Industries, Phoenix, Az., at the annual meeting of the Western Timber Association, held recently in Sacramento, Ca.

"Our industry should be out in front in support of the President's

program," Whiting said.

"There's alotof grumbling because this or that interest group's sacred cow may be about to be slaughtered," Whiting said, but added, "I discern strong popular sentiment for the kinds of budget cuts and tax reductions the President is proposing. And that public conviction is certain to influence the Congress. "

Circulars for Dealers

Building Material Dealers, Calt, Ca., is providing an opportunity for building material firms to do largescale advertising through a circular personalized for their store and sent to their market area.

Working through Skambas & Bierman, of New York, BMD will publish three circulars for l98l with the frst timed for store sales to start Memorial Day weekend, according to Martha Caves, sales office coordinator.

Over a half million circulars have been ordered to date, she reports. Each dealer will also receive store signs, price cards, and rain checks.

Rola do Lumber Co., Inc.

to L.J. $mith, Inc. stair parts

MAKINDR'S FOKEST PRODUCTS is pleased to announce its affiliation with L.J. Smith, Inc., one of the finest stair Parts manufacturers in the United States since their incePtion in 1-885.

We are now able to offer qualified lumber merchants and hardwood lumber dealers an opportunity to Profit from the sale of these elegant and popular stair parts. Do yourself a favor and ask us how you can take Part in our no hassle program.

As part of a sPecial introductarY program, this handsome 64QO oak display becomes Aours to keeP when your invoices total 84'OOO.

JAY O'MALLEY

(Continued from page 14)

able to gain 30 pounds. Soon he was fit enough to work mornings as a collector for the Phoenix Roofing Co. which the O'Malleys acquired in 1926. By 1937 he was fully recovered and transferred to the main office as a counter salesman and estimator.

When Williams, Luke, Thunderbird and other air bases were built during the early '40s, O'Malley's supplied much of the material. Jay remembers he became acquainted with many of the top military and civilian personnel including Lt. Col. Dennis "The Menace" Whitehead who later gained prominence in the Pacific theater of operations.

When he was drafted in 1942, because of his knowledge of lumber he was assigned to Wright Field, Dayton, Oh., in the non-metallic unit of aircraft scheduling which allocated lumber and plywood for the airforce. Although he was a private, a special memo specified that he was to be called "Mr. O'Malley" so that commissioned

officers dealing with him on phone would not know his rank.

He tells of one call that came from a general on the West Coast. The call was turned over to "our Mr. O'Malley who is the expert on lumber."

"Someone out here says that we can't use redwood for crating and boxing engines and parts for shipment. Is that the case?" the general asked.

"Of course not," he replied, "redwood is perfectly safe for crating. "

"Thank you, Mr. O'Malley," the general said and hung up.

Recalling this anecdote, Jay muses that his remarks would not have been accepted very quickly if the general had known he was talking to a private.

After graduating from Officer Candidate School as a 2nd lieutenant, he was in charge of the allocation of lumber and plywood for all bases and depots on the West Coast, stationed in Portland, Or., for two years. He was mustered out in 1946 with the rank of captain and returned to Phoenix as sales manager

for all O'Malley yards. In a short time he was named secretary of The O'Malley Lumber Co. In the late '60s he became senior v.p. of The O'Malley Companies, advancing to chairman of the board in 1973.

Throughout his career, Jay has worked actively for the betterment of the industry. He was a two-term president of the Arizona Lumber and Builders Supply Association, and served on numerous committees for the National Lumber and Building Material Dealers Association. After serving as both first and second vice president, he was elected president of the NLBMDA in 1958.

In 1952 as chairman of the material handling and transportation committee, he was successful in getting the railroad freight rate for lumber in Arizona reduced by 310/0. Arizona became the first state to have a genuine incentive loading rate reduction and later the committee obtained a l2Q per 100 wt. reduction nationally.

A longtime friend of Sen. Barry Goldwater, who grew up with him in Phoenix, Jay was chairman of the national Americans for Goldwater

(Continued on next page)

Fremont specializes in a large inventory of high quality Douglas fir boards, dimension, long lengths and timbers shipped from select mills in British Columbia, Oregon and California. We are constantly adding to our selection of western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included in our weekly flyer sent to all Fremont customers.

Committee, a non-partisan organization. Under President Eisenhower. he served on an executive committee on housing charged with the responsibility of laying plans for rebuilding the country in case of nuclear attack. He served on the board of the United States Chamber of Commerce during the Kennedy administration.

While much of Jay's life has been devoted to the lumber and building material industry, he has been deeply involved in church and community projects. Two or three times each year he lectures at the School of Business at Arizona State University. He was awarded the Paul Harris Fellow award by the Rotary Club of Phoenix.

Always busy, he has served as a director on the National BusinessIndustry Political Action Commit-

tee; City of Phoenix Commission of Housing; trustee of Northwestern Financial Investors; Arizona Building Contractors Association; director, Phoenix Chamber of Commerce; Board of Regents, University of Santa Clara; Arizona Wood Council; director, Phoenix Chapter, American Red Cross, Visiting Nurse Service, and Franciscan Renewal Center; Bishops Committee on Aging; and director, Foundation for Senior Adult Living. He was a charter member and president of the Serra Club of Phoenix; district governor, Serra International; and Grand Knight, Knights of Columbus, Marcos de Niz Council.

As a young man he won letters in basketball and baseball at prep school and his numeral in basketball in his freshman year at Santa Clara. This interest has carried over into golf which he plays with a 17 handicap.

LII\ITBIIDG Lumber Sales, Inc.

MAIN OFFICE

P.O. Box 767 Springfield, Or.9747'7 (s03) 7?,6-184r

Tom Philips

Ed Farrell

4420 Mariposa Stockton. Ca.95?.05

Qfi) e-MU

Rod Gasser

Timber Cuttings

Lowgrade and Industrial Items

4500 Campus Dr., Suite 628A Newport Beach, Ca.926ffi (7r4) 966-rW9

Ron Carr

Jay and Martha Patricia Murray were married in 1938 and became parents of four children, Patty O'Malley Conley, Michael Murray O'Malley, James C. O'Malley, Jr., and Mary Ann O'Malley Precthl. Mike is the lumber sales manager for Mallco Distributors and son-inlaw Paul Conley is active in the retail division.

The O'Malley name has been carried throughout the company by the sons, grandsons, and great grandsons of the founders of The O'Malley Companies. Jay's grandfather, James, came to this country at 18 from Ireland in 1868 by way of Scotland where the family had moved to escape the potato famine of the 1850s. He joined an older brother, Edward, and an uncle in St. Louis, Mo. A short time later he started work at a lumber yard where Ed was employed and later in another yard where he was paid the going rate for a full day's work, $2.50.

James married Kate Malone and their third son, John G., who was to be the father of Jay, was born the year they bought a lumber yard in Lexington, Mo., 1877. In the next 30 years the O'Malley brc,thers bought and sold eleven lumber yards, moving steadily West in the post Civil War boom. In 1908 they bought DeMund Lumber Co. in Phoenix, the start of The O'Malleys as entrepreneurs in Arizona.

With The O'Malley Companies well into their second 100 years of existence, Jay can be assured that, although retirement is near for him, the name will be carried on. Perhaps the O'Malley family crest with the motto "Fearless on Land and Sea" should include "and in the lumber and building supply business."

DAN KELLER Sales Manager

All Coast brings hard

and trailer tor distribution to you. Our new complete remanufacturing and milling facility, distribution center and fleet of trucks enable us to provide dependable delivery service anywhere in the South West U.S.

Service is not our motto, it's our Business."

Bob Wall, Wall Dry Kiln, Long Beach, Ca., an avid collector of hats (any kind as long as it has a company logo), hopes some of you out there will be kind enough to add to his collection.

Mike Pierson has joined the sales team at Mary's River Lumber Co., Corvallis, Or., according to Bob Avery. Ron Taylor, Tom Pollard, and Ross MacCarty are new to the MichiganCalifornia Forest Products sales staff, Sacramento, Ca.

James Miller is the new director of purchasing, western region of 84 Lumber office in Reno, Nv.

Steve Dixon has joined sales at Flintridge Lumber Sales at the main Springfield, Or., ofhce, covering parts of Or. and Ca.

Joe Rucker has joined the trading staff at Anderson Forest Industries. Kirkland, Wa.

Ron Robbecke and Gary Hart have been added to the OrePac Building Products, Inc., Tacoma, Wa., s4les force.

Rod Lutes, OEM sales mgr., Ukiah, Ca., Ken Kirk,.So. Ca. rep., Will Warberg, Pacific Northwest, and Gary Jackson, Rocky Mt. states, have been picked to make up a manufactured housing specialist team for the Masonite Corp. Western Hardboard Div., Ukiah, Ca.

Joseph R. Hobby has been named assistant director, labor relations and safety, for Kaiser Cement Corp., Oakland, Ca., according to Myron E. Bernstein, mgr. of industrial relations.

Jim Hackett, American Plywood Association sec., Portland, Or., was honored on his 25th year of service by J. Bruce Fulton, v.p., N.W. Wood Products, Crown Zellerbach, representing APA as v.p.

Jerry DeCou, DeCou Lumber Co., Atascadero, Ca., and Sherill and Glenys Simmons (she's with L-P's Forestry Div., Ukiah, Ca.), Ted Gilbert, Product Sales Co., Orange, Ca., and Ray Louvier, Louvier Finish and Supply, Costa Mesa, Ca., are back from a San Quintin, Mexico, bird shoot.

Georye Folquet is now executive v.p. in charge of finance and administration at Pope & Talbot, Portland, Or.

Richard Kent, v.p. and general counsel of Evans Products Co., Portland, Or., has been elected corporation secretary.

Frank W. Denny has moved from executive v.p. of Grace Home Centers Div., to pres., according to Robert H. Anderson.

Joe Bowman, Bowman Lumber Sales, Cloverdale, Ca., is back from an Or. business trip.

Don Reagan is new sales mgr. at Cal Forest Lumber Co., Gardena, Ca., according to Jerry McGuire. Ralph Gallandt and Nolan Osborne are new to the sales staff.

Rich Yierra is new to sales at Suba Mfg., Inc., Benicia, Ca., according to Norm Hamilton, marketing mgr.

Peggy Lowrey is the new mgr. of Copeland Lumber Yard, Prineville, Or.

Bill Ruddick has been promoted to mgr. of plywood and door marketing and development for Simpson Timber Co., Seattle, Wa., succeeding John Connors who has retired, according to Tom Ingham, Jr., v.p.-marketing. Ruddick had been mgr. of the Columbia Door Div.. Vancouver. Wa.

Delmar E. Orren is now operations mgr. at the Springfield, Or. Div., Nicolai Co., according to Richard E. Reiten, pres.

Ken Coleman, Eckstrom Plywood, Los Angeles, Ca., attended the dedication of the Hoo-Hoo International Museum at Gurdon, Ar.

John Gunzner, Hartmuller Lumber Co., Denver, Co., has moved up from lst v.p. to fill the pres. vacancy in W.O.O.D., Inc.; Walter Kellogg III is now lst v.p.

Denise Jackson is a new market development rep for Koppers Co., Burlingame, Ca., dealing in specialty wood chemicals.

Gene West has been added to the Az. and N.M. sales staff of Dunlap Forest Products, Inc., Scottsdale, Az., according to R. Terren Dunlap.

Mike Wilkins is now a trader with Gilbert Forest Products, Lake Oswego, Or.

Rudy Langer has joined KMJ International, Mountlake Terrace, Wa.

Bill Hendrickson is assisting Bob Owens, new plywood sales mgr., at Plum Creek Lumber Co., Columbia Falls, Mt.

Roger S. Eklund is now mgr. of market planning for The Nicolai Co., Portland, Or., according to Richard S. Reiten, pres.

Meetthe newest members of the APA fami ly of Performance- Rated panels. They're

Willis Pehl is now pres.; Ed Stanton, v.p. sales; Joe Bockwinkel, v.p. manufacturing, at the cedar panel division of Shakertown Corp., Winlock, Wa. Rune Carlson is taking over as pres. at the wood specialty products division, Seattle Wa., Peter King, pres., John Dziedzic, v.p. sales; and Glen Sherneck, v.p. manufacturing, at the Bestwood Industries division, Canada.

Eugene Manning is the new western zone mgr. for Charmglow Products, Bristol, Wi., handling Ca., Or., Wa., Id., Nv., Wy., Mt., Ut., Az., Co., N.M., according to Gene L. McGuir€, director of sales.

Richard O. Duke is now a v.p.-sales for the Therma-True Division of LST Corp., Toledo, Oh.

Bow Hawkins has joined Wood International, Portland, Or., as export lumber mgr.; Al Wirth is a new international plywood trader.

Dennis Reinwald is handling sales in the Denver, Co., market for McKenzie Trading Co., Eugene, Or.

Bob Mosby is now lumber sales mgr. at Bohemia Inc., Grass Valley, Ca.

Bob Smith, former sales mgr. at Brand S, Laclede, Id., is now a stock broker at Merrill Lynch, Pierce, Fenner & Smith, Spokane, Wa.

Tom Hogue is new to sales at Kokanee Forest Products, Bend, Or. main interest is whether it will perform forthe use he has in mind. So the trademark tells the panel use ; maximum support spacing ; thickness; what kind of exposure it's designed to withstand; as well as who makes it and its code acceptance.

Performance- Rated panels are available as conventional veneered plywood ; composite panels; or unveneered panels, including structural particleboard, f lakeboard, or oriented strand board.

AIIAPA-Rated panels, regardless of composition, are manufactured in accordance with APA's exacti ng end-use standards. So you and your customers

can depend on these panels for predictable performance.

Dan Rue and Bob Reed are manning Trinity Forest Products' new Sacramento, Ca. office, according to Karl Drexel, at the Sebastopol, Ca., Hq.

Jack Rowbotham is the new gen. mgr. and Don Martin new sales mgr. at Ft. Vancouver Plywood, Vancouver, Wa.

Rich Sotham is the new gen. mgr. at Blue Mesa Lumber Co., Montrose, Co.

R. S. Stauff. R. S. Stauff Forest Products, Portland, Or., has 'retired from the business.

Betsy Bendix has joined Ron Pugh and Pete Koch at Lumber Commodities Co., Riverside, Ca.

Douglas S. Gamble has been elected to the board of directors of Palmer G. Lewis Co., Inc., Auburn, Wa., filling a vacancy created by the retirement of William H. Gee.

Philip L. Benfield, DBr., Western Region, American Plywood Association Field Services Div., recently celebrated his 25th anniversary with the association.

John Souza and Don Robinson have taken over the operation of the management of Sunrise Forest Products' Modesto, Ca., distribution center.

(Continued on next page)

More to come.

This is onlythe beginning. APA is testing and evaluating other panel products. Concrete form panels and siding, for example. In the future they'll join Sturd-lFloor@ and Performance- Rated Sheathing.

So stock and sell Performance-Rated panels; and insist on the APA trademark. lt's your assu rance that the manufacturer is committed to APAs rigorous program of testing and quality control.

lf youU like more information on APA Performance- Rated panels, write us at Dept. MM-041, P.O. Box 11700,Tacoma, Washington 98411.

testproven for residential and other light-frame wall sheathing, roof sheathing and subf loor applications.

These panels speak for themselves.

A Performance-Rated panel tells you straightoff what itcan do.

Bronds you know well ore thof selll

bronds

Through our doors poss brond nome doors fhot moke o bigger profit for you...

Entry Doors

Screen Doors

Commericol Doors

Shower Doors

Goroge Doors

Stroit Door

arrcot,l;

Empire Metal

When it comes to doors, il's on open ond shut cose- ihey belfer open ond shut smoofhly to keep your customer hoppy. At Mollco, you'll find beoutiful Nicoloi hond corved enfry doors, introducing new Cosllegote residenliol steel doors, Empire Metol decorotive screen doors, Acodemy oluminum fromed shower doors, Delden goroge doors ond Stroit commerciol fire retordent doors. ll's your choice ond o prof itoble one for you ond your customers.

MORE PERSONALS

(Continued from previous page)

Wade Mosby is now lumber sales mgr. at Roseburg Lumber Co., Roseburg, Or'

Jack Kucera is new to the public relations staff of Georgia-Pacific, Portland, Or.

Michael Clausen is now sales mgr., western region, for States Industries, Eugene, Or., according to Pete Geertsen, v.p,, sales and marketing.

Ellen B. Szydlowski is the new director of marketing for American Forest Products Co., San Francisco, Ca.

Dennis Miller has joined, Hampton Industrial Forests Products, Portland, Or., as gen. mgr., of industrial sales according to Gordon J. King, pres.

Gary Kleinjan is now covering the No. Ca. market for Rubbermaid Inc., Wooster. Oh.

Robert L. Watts has been appointed v.p. -Ca. operations at Simpson Timber Co., Arcata, Ca., according to Gil Oswald, pres. at Seattle, Wa.

David Reeve is now in the Newport Beach, Ca., office of Al Peirce Lumber Co., Coos Bay, Or,

Mike Parli has joined Knollwood Corp. at their Hq. office, Santa Rosa, Ca. Dick Voelzke has joined sales in So. Ca.; Mark Dippel has joined the Portland sales force.

Hugh Mungus and Freddy Fungus, Mungus-Fungus Forest Products, Climax, Nv., stopped in Hopland on their spring buying trip to No. Ca. They had a good visit with Elaine Wingate and looked over her wholesale lumber and custom milling operation. They report 4x2's are selling as well as 2x4's.

Construction Costs to Rise 2.5o/o National building construction costs are expected to continue the pattern of escalation established in the prior quarter, according to the latest Turner Construction Co. Building Cost Forecast.

The forecast for the first quarter of l98l is 2.5V0 above the fourth quarter of 1980 and 10.390 over 1980's first quarter.

Price increases for construction materials and equipment during the fourth quarter continued to be somewhat restrained by the overall drop in building activity. The first quarter of 1981, The Turner forecast says, appears to be following a similar pattern.

THE IMPoRTANCE of energy-saving home leatures to buyers is most evident when compared to the appeal of traditional new home amenities, according t0 a survey ol builders by The Dow Chemical Co. Asked to rate the importance buyers placed on a variety of home features, two of three buitders (67%)rahked attic insulation as extremely important, followed by wall insulation (63%). Kitchen appliances and central air conditioning, long regarded as mosl popular with new home buyers, were ranked al 49'/" and 42% respectively. Storm windows were cited as extremely important among buyers by 43%. otner traditional amenities suclr as a fireplace (I2%), pafio (18%) and landscaping (15%) were ranked at the bottom oi the buyers'shopping list.

Room for lmprovement

Management should never be satisfied with good performance from salespeople. A constant search should be maintained for areas of improvement.

Even top salesmen may be ignoring the less popular line. items in the product line or failing to find potential customers in their area.

One way to avoid problems is to make joint sales calls routinely to be sure that people aren't sliding over products or neglecting sales techniques. Another is to assign additional salespeople to search for new customers and develop new accounts in all territories.

CALIFORNIA FOREST PRODUCTS

436 14tb St., saite 404 OaAland, Ca. 94612 (415) 46r-2658

John Wilton

Redwood and Douglas Fir Lumber. Cedar Shakes and Shake Felt

Plywood Siding and related items

"Where Dependability is More Than a Phrase"

D0WN UNDER in Australia, Jimmy Jones (second 1r0m left), past pres. Hoo-Hoo Inlernati0nal, the fraternal order 01 lumbermen, visited seven clubs and helped to starl a new one at Port Mac0uarie in Oueensland. Meeting with him in Melbourne were (left to right) Ron Caddy, Kevin Kelly, second v.p. of Hoo-Hoo International, and Brian Tutton, past pres. of lhe Australian H0o-H00 organization.

gamnl W tabrnlp Lurtrbp,r

Hem-Fir Hemlock

Douglas Fir

GREEN oT DRY o DIRECT MILL

SHIPMENTS . LCL r GARGO o

RAIL . TRUCK & TRAILER .

PRESSURE TREATED LUMBER

Yard & Offlces: End of Alrport Rd. P.O. Box 723, Uklah, Ca. 95482

Phone CORDES LANGLEY. ROGER HOWARD:

(Continued from page 28)

Personally, I find it difficult to do any shopping during regular work hours. My wife and I, and the kids too, shop after dinner or on weekends. So do our friends. That's why major chains and department stores are open late and Sundays too. Yet, many in our industry hold to the traditional 7:30 a.m.-4:30 p.m. Weekdays, 7:30 a.m.-Noon Saturdays, and closed on Sunday. For the typical d-i-y customer these are terribly inconve-

nient shopping hours.

I've listened to much rationale as to why some lumber dealers fight altering their hours. "We tried it last year for 3 weeks and didn't do enough volume to pay for keeping the lights on." It takes longer than 3 weeks for new hours to catch on. It could be 6 months or more before the effectiveness takes hold, but the long term results can be measured in new customers and higher volume. By the way, the last hour the store is open each day will be the slowest traffic count. If a retailer is open till 9 P.M., traffic will taper off starting at eight. But if he then stays open only till 8

p.m., traffic begins to die at seven.

"Our customers find the current hours acceptable." Opening longer hours could expand the customer base. I've had retailers fight staying open later than noon on Saturday even though their highest hourly volume is recorded on that day.

"Nobody else in this neighborhood stays open at night." That'r"l a good reason not to alter hours but it may also signal that it's time to do a site location evaluation-especially if your competitor is now located in a neighborhood where the stores are open in the evenings. Take heed!

OId Gronfrh Douglas Fir Green,

Rough or Surfaced

lf we don't stock it, we can make it here in our new remanufacturing plant, the newest, most modern plant on the west coast.

For your inquiries call:

Rare ll Bill Urged

The 97th Congress and the Reagan Administration have an opportunity to reverse the government's status quo policies and programs for forestry, according to Howell H. Howard, president and chief executive officer, Edward Hines Lumber Co., Chicago, Il.

The key to the situation, he said, is resolution of the RARE II (Roadless Area Review and Evaluation) issue which has kept millions of acres of National Forest timberlands out of production.

Speaking in Washington, D.C., before some 300 retail lumber dealers attending the National Lumber and Building Material Dealers Association's Annual Conference with Congress, Howard urged NLBMDA and all segments of the forest industry to work together to secure passage of legislation giving statutory direction for

the non-Wilderness multiple-use management of lands recommended for non-Wilderness in RARE II. Such legislation, he said, should also declare the final environmental impact statement for RARE II to be legally and factually sufficient. This would remove grounds for lawsuits

Asbestos Data Ordered

High-tenrperature wallboard and texture paint are the only products sold in large measures by building material dealers to be covered by the new Consumer Product Safety Commission order on asbestos in products.

The order requires manufacturers of specified categories of consumer products to furnish information concerning the use of asbestos in the products, the form in which the asbestos is present, the purpose served by the asbestos, the

that could tie up the return of nonWilderness land to multiple use, he said. It would also settle the court injunction against non-Wilderness management now keeping nearly a million acres of National Forest lands in California out of production, he said.

marketing and use patterns of the products, and available information on any testing of the products for asbestos fiber emission.

The order will expire onDec.22, 1981, with update information required to be submitted through that date. There is no requirement for building material dealers to submit information to the commission. However, the information submitted by manufacturers may form the basis for future action with respect to these products.

Club Founder Retires

Winding up a 50 year career in wood products, Anne C. Murray, founder of the Hoo-Hoo-Ettes, a growing sorority for women in the lumber business, is looking forward to having more time to organize additional clubs.

Roy Forest Products, Colton, Ca., where Anne spent the last 25 years as secretary-office and credit manager, honored her retirement with a party. Employees and their families were on hand to present her with an official plaque engraved with a special poem written by the company's Pat Tilley.

After years as a hardwood saleswoman for Western Hardwood Lumber, Los Angeles, Ca., starting in the early '30s, Anne later worked at the old W.E. Cooper Lumber Co., Los Angeles, from l95l to 1956. When she went to Roy Forest Products early that year, they were located in Van Nuys, Ca. In 1976 they relocated in Colton, Ca., and Anne started a daily 130 mile round trip from her Los Angeles home. She says that she finally retired only because of a back injury.

Anne is now organizing HooHoo-Ette Clubs in Minnesota and Texas. The organization, founded in 1951, has 17 clubs at present in California, Oregon, Arizona, and Hawaii. The international convention is set for May in Eugene, Or.

Dealer's Redwood Service

Redwood retailers can establish a reputation for informed, reliable service by stocking CRA data sheets and booklets on redwood finishes and applications.

EECOGNlTl0N plaque honoring her 25 years of service at Roy Forest Products is held by Anne C. Murray, center. Left t0 right are

Wayne Bortnem, Pat Tilley, Rob Roy, Ted Roy, Rick Roy. Party was held at Lake Arrowhead, Ca.

Energy Saving Tax Glaims Low

Less than 5Vo of the homeowners filing federal income tax returns in 1980 took advantage of the opporhrnity to claim credit for improving home e-nergy efficiency.

The average claim, according to the Intemal Revenue Service, was for less than $100 althoueh the allowable limit is $300.

Enacted in 1978, the credit is designed to encourage homeowners to cut energy consumption by installing extra insulation, storm windows, and other energy-saving equipment.

Overdue Accounts Devaluate

Past due accounts are money losers. These estimates show what they are really worth.

A2A5 Ave. (r.O. 19855(5O5) 64r-8,A7

04r-e,a7

Tom Conway Bill Goudge

Doug Anderson Tim Larson

Steve llfearne Mark Dippel

You can speed up collections by processing high dollar invoices first; billing each shipment; pressing for progress payments on long term projects; timing billing to match customer's pay dates; charge interest on past due accounts; increase use of dunning letters and phone calls.

sourIrERN cALIFoRNIA

22757 Barton Rd.

Rd.

SuitesTandS

Grand Terrace, Qa.92324

Suites 7 and 8 Qa. 92324

(7141 7a3-29OO

Roger Stainbrook Mel Prince

Vera Osuna Dick Voelzke

NOKTIIERN CALIFORNIA = (headquarters) = -

4635 Old Redwood ltwy. = Santa Rosa, Ca.95401 = (P:o. nox i = Fulton, Ca. 95459)

(707',) 544-2O9O

Art Eond Tom Catlow

Jim Peterson Clint Culley

Ilax Corning Dolores Kovacovich

Marlys Southard Denise Clowes = r

Mike Parli

NEW PRODUGTS

and selected sales aids

Energy Saver lnsulation

A new polyethylene energy-saver home pipe insulation from Macklanburg-Duncan can be cut, bent and twisted to fit around water and air conditioning pipes as well as refrigeration, heating and solar lines. In packages of four 3 ft. lengths, it is available in two sizes, one for Yz" coppet pipes (3/8 " iron pipes) and another for 3A " copper pipes (% " iron).

range from ?A,gn BTU per day with a 95 o Farenheit collector temperature, to 2,9(X) BTU per day with a 212" Farenheit collector temperature. As fluid is heated, it is transported to the heat exchanger module.

In-store Floor Display

A new compact pedestal display of wood floor styles, designed for retail stores with cramped floor space, has been introduced by Chickasaw Hardwood Floorings.

The self-supporting display carries 12 sample panels of the bestselling plank, parquet, and strip floors. Samples are mounted facing both sides of metal wings, which also have full-color information graphics for each floor style. Room scenes are included, as well as details of sizes, finishes and other data.

Called the "L-Plex" display, it consists of a chrome floor stand supporting a section of wings at the top. The wing section rotates like a lazy susan and wings will also swing open much like a multiplex.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Solar Water Heating

A three component solar water heating system is being marketed by W.L. Jackson Manufacturing Co.

Incorporating solar collector panels, a heat exchanger module and a storage tank, the Solar Metermiser, is designed so that a conventional electric water heater of 50 gallon capacity or more can be used in lieu of the storage tank. Backup may also be provided by employing a conventional gas or oil fired water heater in tandem with the storage tank.

The solar collector panel complements the system. With dimensions of 8' by 3', the panel provides 22.25 sq. ft. of transparent frontal area, The output energy ratings

The heat exchanger is designed to accommodate up to 100 sq. ft. of copper solar panels, providing heat transfer and monitoring of the entire system. The module has a double wall, counterflow heat transfer system.

Available in 66, 80 and 120 gal. sizes for single tank installation, the storage tank features poly-foam insulation.

Plumbing Fittings

Plumb Shop has announced a new bulk retail program for hardware stores and home centers.

It is said to allow a retailer to sell parts to the experienced d-i-y-er at a more economical price. They are the same parts as packaged with illustrated installation instructions.

The entire line of flare and compression fittings, more than 190 parts, can be ordered on an open stock basis. Retailers also can select from four merchandising assortments ranging from a starter kit to a complete, 3 sq. ft. bulk fittings department. Blue steel cabinets are available with the assortments.

Fashion For Walls

Classic textile patterns and vinyl wallcoverings have been combined in a new wallcovering collection from Stauffer Chemical Co.

The residential collection, Phoenix Textures, offers contemporary interpretations of traditional textiles in patterns and colors to suit most decorating situations. Matching a growing interest in decorative fabrics for wall treatments, the collection features burlap and linen, grass cloth and Indian cotton, herringbone and suede in easy-to-install fabric-backed wallcoverings.

Available in l9 patterns, wallcoverings are offered in l4O colorways reflecting the current trend towards natural colors.

The wallcovering, weighing I I to 14 oz. per linear yard, has been designed for both residential and light-duty commercial applications.

A Royal Flush

Eccon Corp. has announced Accu-Flush, a patented water volume-control device for virtually dl tank type toilets.

The system, which reportedly can be installed in minutes, is designed to save water by limiting the amount used by a toilet. A dual handle design makes it possible to control how much water should be used by selecting the appropriate handle for liquid waste or solid waste.

Findings by National Testing Laboratories show savings up to l8 gallons of water per day and 6,570 gallons per year. For a family of four, that can mean a savings of over 25,000 gallons per year as well as the attendant savings in money spent for water.

With a money back guarantee if returned unused in its original package and warranty for a period of three years against defects in material and workmanship, units of one are designed to sell for $24.95.

Classic Entries

Inspired by the chateaus of Old France, The Nicolai Co. has created Bourbon and Bourbon Royale as well as La Rosa to add to its line of stile and rail entrance doors.

The classics are made from vertical grain, old growth Douglas fir. They can be trimmed to fit existing open- ings. Highlighting the Bourbon Royale design are handcrafted leaded glass lites with the top edges accented with a French curve set off by raised mouldings. Both the Bourbon designs have carved lock rails and raised mouldings for a Victorian period look.

La Rosa features handcrafted, etched glazing in rose patterns, and a handcarved lock rail in a classic pattern.

This ls On The Level

The PRO #700 series level and angle finder converts a carpenter's square or any straight edge to a horizontal or vertical level.

This unit, which operates on the principle of gravitation force, has a magnet in its base and can be attached to any square or straight edge. It can be used individually by setting its magnetic base or side on the surface to be checked.

It is also available as Model700-V, provided with a sensitive spirit level vial.

An angle grade chart is permanently attached to the back side of the housing and shows degrees in angles converted to pitch per foot, pitch per inch as well as the formula for computing rise and pitch of any angle.

Made of high impact plastic, the unit measures 5" x 4Vz " overall and the dial has a 4 " diameter, protected by a clear plastic face. The left side is provided with a V-groove for using on pipe or round surfaces.

Self Starting Salesman

Fairchild Industrial Products has announced the first Super 8 film projector that uses a photo electric cell to activate a point of purchase sales film when a prospective customer walks into range.

The Galaxy 990 Timer/Sensor (T/S) model projector, with the optional Sales Sensor device, will start a film when it senses a change in light up to 25 ft. away, but is designed to ignore ortremely rapid or slow light changes such as flicking fluorescent lights. It automatically adjusts to the room's light level with the viewing angle directed so that it reacts only to customers in the immediate area.

Once the projector is running other start signals are ignored until the film ends. The sensor is programmed to shut off the projector for eight seconds between showings to permit the viewer to walk away and purchase the product without restarting the film.

The console type projector, with a 16 " diagonally measured screen, also has a tamper proof control cover and a timer that can be set independently to automatically turn on a film at pre-selected intervals up to 30 minutes.

Paints Resist Heat

Colorful heat-resistant paints for decorating wood or coal stoves, barbecue grills, or other metal items which become hot in use are featured in the Thurmalox Accenter Kit introduced by the Dampney Co.

Homeowners can highlight handles, hinges or edges of stoves or barbecue units, or add color to molded-in scenes on stove sides and doors. Paints can also be used to paint original designs on stovepipes, or to brighten up stove and fireplace accessories.

The kit contains a I oz. jar of either gold or silver paint, "eraser" black paint for covering mistakes, and thinner. A brush and sponge applicator are also included.

Window Blocks Elements

Fin-Seal weatherstripping is the core of the new storm window designs from Schlegel Corp. called Point One.

The seals are made of densely woven pile, with a center plastic fin that runs the length of the

weatherstripping. The fin puts up a solid barrier to air, as well as dust, noise and water.

The window has an air infiltration rating of 0.1 cubic feet of air per minute, per foot of crack perimeter, 20 times tighter than the current industry standard.

Heat-circulating Fireplace

A new convective heat-circulating fireplace, the Advantage, whose low-profile, flush-hearth design permits installation as a supplemental heat source virtually anywhere in new and remodeled homes, has been introduced by Heatilator Fireplace, a division of Vega Industries.

The double-flow heat system draws room air into the firebox from the sides of.the fireplace, channels the air over the rear surfaces and the double heat exchanger, and returns the heated air to the room at the top front of the fireplace. Flush hearth design eliminates cold air entry slots at the bottom providing trimmer styling and low profile.

The new fireplace has a refractory lined brick-pattern firebox, fully insulated for safety. The heatcirculating air return features an extra-large screen area for greater efficiency.

The fireplace is offered in two standard widths, 28 in. and 36 in. at the opening. But the two are actually a variety of fireplaces, because each is available with options which permit the builder or remodeler to tailor the fireplace to each home.

Optional features include bifold tempered-glass doors with solid brass framing; two six in. diameter outside combustion air inlets with adjustable, positive-seal shutoffs; heat ducts, with adjustable flue damper, as well as circulating fans to carry fireplace heat into other parts of the same or an adjoining room.

Heatilator also has introduced a new chimney system that features thick blanket-type insulation design with al% in. blanket of noncombustible mineral wool insulation sandwiched between an inner stainless steel wall and outer galvanized steel wall.

lnsulation Board

Prime-Foam-X is a new low-cost underlayment board from Primex Plastics Corp. for insulation walls on old or new homes.

An extruded polystyrene core sandwiched between layers of paper or foil, depending on underlayment needs, it is available in three forms: laminated both sides with aluminum foil; laminated one side with aluminum foil, one side kraft paper; laminated both sides with kraft paper. This reportedly offers options for every type of installation.

Air infiltration can be adequately controlled by installing the product over old walls or as a base for new siding. Light weight, the underlayment comes in 48 " x 60 " sheets which can be butted to window and door openings to provide a smooth, flat surface for finishing materials.

It is said that a homeowner can cut total energy loss by 3090 in a poorly-insulated home.

SWEET-SMELLING "skunk" (Gina Guzzaldo) helps to introduce Emersdn Environmental Products' new two-in-one product, Fresh 'N Lite plug-in air freshener/nite lite.

Permanent Wood Treatment

Varapel Polymer Wood Treatment and Stabilizer, the first complete wood treatment based upon the Envirosol System, has been introduced by the Flecto Co.

It reportedly is the first decorative interior-exterior wood treatment product marketed in the United States to combine fire retardant, wood stabilizers, and ultra violet absorbers in a nonleaching, watercleanup formula.

The product is said to be ideal for home, industrial and agricultural use. The treatment is non-film building and can be applied on top of any porous-type coating. It can be recoated at any time after the

first application, and even applied on damp wood.

Varapel is offered in four semitransparent wood tones and five opaque colors as well as a nonyellowing white.

FREE READER SEFVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Double Action Scraper

Scrape-eze, from BST Industries has double action blades that scrape in both directions, and an easy grip chemical resistant handle.

Using it, almost any surface from. floors to garage doors can be scraped clean in a short time. The tool can be used with most paint removers.

The scraper was developed by refinishing professionals so rough peeling surfaces could be prepared for paint. It has eleven tempered blades which can be resharpened.

" **=ry'*a: "J: Plastic Bag Opener

Snippit, a small cutting tool for kitchen and household use, is made of durable plastic fitted with a sharp cutting blade.

Ideal for opening almost any plastic food bag or pouch, it has a small magnet to hold it to the refrigerator, or other appliances. It can also be used for cutting sewing threads and fishing lines.

Dishwasher safe (top rack), it is designed so that the cutting edge of the blade is safely protected. Available in assorted colors.

No Tilt Hang-up

A heavy gauge wire hanger that suspends loads up to 50lbs or more without tilting is available from Automatic Specialties, Inc.

It has three wire support stringers tightly wound around the shoulder of the hook to provide maximum strength and prevent slippage. The hanger provides alignment dimples near the bottom of each stringer to insure that loads hang level. The hooks come in 16", 18" and 20" lengths, bundled in lots of 25 in boxes of 1000.

Concrete Paint

Quickseal, a cement-base damp- proof paint for concrete and masonry, has been re-formulated to include a bonding agent for increased strength and is being reintroduced under the name of Super Quickseal, reports the manufacturer, Thoro System Products.

It reportedly can be used on concrete or masonry walls above or below grade.

It also can be applied over brick, concrete, block tile or stone and used for refinishing gunite and cement-plastered pools.

Designer-type Interiors

ICI Americas Inc., has introduced Interiors, a collection of coordinated fabrics and wallcoverings.

The fabrics are designed to complement Vymura vinyl wallcoverings. By complementing wallcoverings, not necessarily matching them,

the decorator design option of harmonizing is available.

To help retailers market this concept, a display kit gives pointers on how to showcase the product. Retailers can enter a contest offering ten cash prizes of $200 each for the best store displays.

Hardwood Stair Parts

Individual stair parts which can be used to create a variety of staircase designs are available from L. J. Smith, Inc.

The staircase, curved or straight, left or right handed with one rail or two, or with an intermediate landing, can be assembled to reflect the individual taste and needs of each customer. Each part is manufactured to precise industry standards and can be applied to any stairway design.

Starting steps are produced with treads of red oak with risers available in oak, beech or poplar. Newels are crafted void of finger joints. Balusters, rails, and fittings including gooseneck styles are manufactured from hardwood.

Parts with the elegance of custom furniture can be assembled in circular, straight, U-type, or L-type styles. Available in Southern California from Mariners Forest Products, Santa Ana, Ca. complete with instructions designed to help you assist your customer in layout, design, and construction.

Sander Surfaced Lumber

Sander-surfaced Douglas fir and hem-fir clear lumber, a development of new technology, is now being introduced by the Weyerhaeuser Co. Sander surfacing is replacing knife planing in the clears operations at the,Longview, Wa. and Springfield, Or., mills.

The company also has introduced new footage and length packaging units for the product, Sander-Pak and 2x4-Pak. Sander-Pak is a unitized 3'-16'package made up of three individually tallied sub-units (3 '-6' , 7 '-10') in the three clear finish grades. The 2x4-Pak has four configurations, individual 2'x4' units in 3',-6',, ',I ',-10',, ll '-16' or 17 '-20' lengths in SFG and PMG only.

The sanded surfaces reportedly are ultra-flat and provide an excellent base for all finishes. Corners are square, not eased, eliminating the need for further planing in edge gluing and joinery. Although they are not suitable for use in face-toface structural laminations, interior or exterior. it is said that there is no problem in non-structural face gluing or standard edge gluing.

Feeding the door into a door processing machine has always been a problem. Regardless of the method,the door ends up being pushed off the track or onto the stack after machining which results in scratching.

The KVAL Model ON-l is said to be designed to solve these problems. The door is actually picked up off the stack and placed on the infeed side of the machine, eliminating scratching and most of the manual labor involved.

The logic can be reversed for picking the door off the machine and putting it on the off-feed stack, eliminating most of the associated marring problems. It reportedly will also keep up with a horizontally designed door machines.

Stylish Wall Plates

A Pennsylvania Dutch-design wall plate is one of more than 30 selections available in General Electric Co.'s Designer Collection of decorator wall plates.

Designed to complement the most popular furniture and decorating styles, all are packaged on display cards. Two-ft and four-ft assortments are available.

Automatic Door Feeder

AGWOOD MILL & LUMBER TNG.

Home Fix.up Magazine

Georgia-Pacific will introduce in April a new quarterly consumer magazine called Great Possibilities to be distributed nationally through G-P registered dealers.

The full-color 32-p. publication will highlight a home-improvement theme featuring decks, fences, interior remodeling, large and small do-it-yourself projects, basic

building information, tips on using tools, and related recipes and gardening ideas.

Plans are to introduce the Spring l98l issue with a three week promotion running April l9-May 3, with ads in Sunday supplements nationwide. Future issues will be advertised in leading national shelter magazines.

The first issue features photos and plans for three outdoor decks; an 8-p. section on deck-building basics; recipes for a deck-building party menu; project plans for planters; and a 4-p. section on adding a solar greenhouse to a home. A regular column discussing tools for the home workshop rounds out the issue.

The magazine will be free to consumers visiting participating dealers.

Home lmprovement Dates

National Plan Service, Inc. has 1982 calendars designed for the building supply industry.

The Petite calendar, designed to stimulate remodeling and new home sales, has 13 months in an 8/t" by l3/t" size. Full color illustrations are used.

The Town & Country calendar,

The Merchant Magazine also stimulating do-it-yourself home projects, is available with or without a sales discount coupon. The full color calendar measures 9Vr " bv l7 l/9,.

All calendars are imprinted with your company's name and address at no charge.

Shade Out Sun Verosolpleated shades distributed by Verosol USA, Inc., are fashioned bya patented assembly process from a polyester vacuum bonded on one side with a micro-thin layer of aluminum. They function as sunscreens in summer and insulators in winter, while providing natural light and outward visibility.

Available in two weaves and a variety of fabric colors and complimentary hardware trim, they can combine with draperies and other window coverings. They're almost totally out of view when fully closed.

The shades can be raised or lowered to any height and stack between trim rails. They're anti-static to resist dust and, if necessary, they can be washed.

Display Sells Finishes

Le Spray and Le Brush Envirosol System pigmented plastic finishes are now presented in a 36 " merchandiser display from Senico, Inc.

Display header terms highlight the benefits, which incorporate water cleanup.

In addition to the display, the firm offers}4" and 48 " free standing merchandisers and shelf organizers for use in gondola space. Several product assortment mixes are also available.

Real Wood Quality

Clear western red cedar reversible paneling from MacMillan Bloedel Building Materials has the rich texture, color and grain patterns to provide that extra quality found only in real wood.

Smooth surface or the sawntexture face are available. The paneling comes in poly-wrapped packages complete with application instructions for retail sale; and in random length bundles in a variety of widths and thicknesses for builders and contractors.

FREE REAOER SERVICE

For more inlormation on New Products and New Literature, wrile The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

o Pressure Treated Forest Products

o Custom Treating Service

o Fencing

o Water-Borne Salt

. CCATvpeA

. Grape3iakes

o Posts & Poles

The early days in marketing Philippine mahogany

Iiy Gage McKinney

Contributing I:ditor

1|lNE afternoon in l9l7 a young tTforester named Roy Barto was cruising timber alone in the hot, humid jungles of Luzon, the northernmost major island of the Philippine chain. He had been accompanied by several Filipinos, but he had sent them back to camp. Suddenly, as he forded a shallow stream, Barto was attacked by a 28-foot python, a thick, boa constrictor-like snake, in one of the rare instances of a python attacking a man.

Barton, 6'2' and muscular, wrestled with the snake on the muddy bank, trying to keep the animal from getting a suffocating grip upon him. He clung to a sapling that grew on the bank to keep the python from dragging him down into the stream. He hacked at the snake desperately with his bolo knife. The sharp blade never penetrated the python's tough hide, but the powerful blows that Barto landed on the python's head kept the snake's menacing teeth at bay.

Barto battled the python for what seemed like an hour. He was almost exhaused. Then, unexpectedly, the python retreated. Freed, Barto hurried back to the nearby camp. He got a rifle, returned to the stream and shot the python through the head.

Years later, when Barto became president of Cadwallader-Gibson Company of California, the huge snakeskin, striped in shades of black, brown and copper and measuring as much as a foot wide, decorated the wall of his Los Angeles office.

Fittingly, this testimony to Barto's strength and stamina was a silent one. A large, handsome man with a strong personality and a powerful voice that shook walls, Barto was not one to boast. He was actually a shy man who took satisfaction in a thorough, technical appreciation of things. He was never superficial. He had been raised in the woods, and all of his life was associated with forestry, lumbering and the woods, whether those woods covered the slopes of the Rockies or lined the humid river valleys of the Philippine Islands.

Barto had grown up in ldaho, where as a young man he worked around logging camps and sawmills. He studied forestry at the University of Idaho. In 1908 he joined the U.S. Forest Service to work in the Rockies and later in Alaska. In l9l4 the Forest Service sent Barto to the

Philippine Islands, then an American protectorate, to survey timber and to train native foresters, duties which took him to practically every island of the archipelago.

Two years later he resigned from government service to conduct timber investigations of large and generally unexplored tracts licensed to private companies. Among other companies, he worked for Cadwallader-Gibson, an Americanowned sawmill firm that had been manufacturing and selling Philippine mahogany from its own concession since 1910. CadwalladerGibson employed Barto as a railroad surveyor, and he steadily advanced to the position of general superintendent, having charge of all mill logging camps and shipping.

During this time Barto met his future wife, Martha, whose father was an American engineer responsible for building Insular Lumber Company's sawmill at Fabrica, Luzon. Barto bought an engagement ring while on a trip to Manila, and the couple were married in 1918. By that time the story of Barto's battle with the python had made him a local legend. And by the time Barto returned to the U.S. another six years later, his experiences in the Philippines had made him an American authority on Philippine lumber and timber.

Until this time CadwalladerGibson Company had been managed by two brothers. Both brothers, while serving with the U.S. Army in the Philippines during the Spanish-American War, had been impressed with the potential of the forests.

Fred Cadwallader ran the firm's sawmill, logging and railroad operations in the Philippines. B.W. Cadwallader, who had a reputation for by-passing his distributors in order

R0Y BART()'S career spanned foreslry, logging and the lumber business from the wilds of the U.S. West to the humid river valleys of the Philippine lslands.

April, 1981

to enhance his own profit, directed the sales in the U.S. from an office and yard at Third and 23rd Streets, San Francisco.

Then, in the late 1920s, the direction of Cadwallader-Gibson Company changed. The inventory in San Francisco was sold and the office moved to Los Angeles. In 1928 Roy Barto succeeded B.W. Cadwallader as president and general manager of

Story at a Glance

The amazing story of Roy Barto and the role he played in the importation of Philippine mahogany, both in lhe islands and here . . how he and a young salesman named Bob Osgood built the old Gadwallader-Gibson Lumber Co. to prominence in the hardwood business.

Cadwallader-Gibson Company of California and the firm began selling exclusively through distributors and agents.

At the same time, the imported mahogany market was changing across the country. In the late'20s the U.S. began for the first time to import more Philippine mahogany than either Tropical American or African mahogany. In 1929 Philippine mahogany imports nationwide reached 40 million board feet.

By the early 1930s CadwalladerGibson was operating four dry kilns on three acres behind its general offices at 3628 E. Olympic Blvd., Los Angeles. There the firm also operated a planing mill to manufacture mouldings, jambs, flooring and cut parts, and a plywood plant. The firm leased another six acres on deep water at Berth 45, Long Beach, where four additional kilns each dried 30 thousand board feet of Philippine lumber per charge. Thirty-five men worked at the Long Beach operation. Normally the firm inventoried five to six million board feet of Philippine lumber at Berth 45, and vessels carrying up to 500,000 board feet arrived once or twice a month.

The Depression of the 1930s curtailed the demand for imported

lumber in the U.S. and Philippine lumber prices remained depressed through much of the decade. FAS 4/4 dark red Philippine mahogany sold for $127 per mbf fob Los Angeles and the light red for $ll1 per mbf. Sixteen quarter dark red was $20 per mbf more than the 4/4 and the best l0l4 apitong sold for $80. Surfacing-two-sides cost $1.50 per mbf.

While exact price comparisons are not always possible, it is interesting to note that dark red Philippine mahogany now sells for $1,120 kiln dried; while the k/d light red sells for around $950.; 10/4 apitong sells for $800 (10 times as much) and surfacing two sides has risen from $1.50 to $42 mbf.

Low freight rates helped to keep Philippine lumber competitive throughout the decade. Lumber shipped from the Philippines to Long Beach for about $40 per mbf, which represented a significant cost. Today's range is $175 per mbf. But then, after drying and processing in Long Beach, the same lumber could be transshipped to Gulf or East Coast ports for only $15 per mbf more (now it's approximately $165 mbf .) American-Hawaiian and Luckenbach Lines participated in this trade.

In the midst of the Depression, in the Spring of '33, Barto hired 32-year-old Robert S. Osgood as (Continued on next page)

W0RKING as a surveyor of timber before the 1920s, Barto oiten trained a team o1 local foresters as he went aboul his duties. Neatly piled behind him are stacks of the local mahogany that was cut in extensive quantities

before World War ll. Mechanization came slowly to the Philippines as the use of these water buffalos to pull l0gs testifies. Local labor was extensively used by the American companies developing timber areas.

(Continued from previous page/

sales manager. For a young man, Osgood had considerable experience. He had been brought up in his family's firm, the Wheeler-Osgood

Company of Tacoma, Wa., and he had traveled the country as sales manager for a group of fir plywood mills in the Northwest. Osgood was a great raconteur, universally wellliked, wonderful company and keenly interested in his customers. He brought real enthusiasm to the job.

As sales manager Osgood built up business through skillfully written offering letters that showed a keen ability to analyze and focus. He also traveled the country extensively, much of the time in a '36 Buick convertible, always with his golf clubs in the trunk. He would regularly travel 42 states in three to four months, sometimes driving 500 miles overnight just in hopes of getting an inquiry.

When Osgood called upon distributors of Philippine lumber he would customarily ask, "May I travel with your best salesman?" Then, working with these salesmen, he would help his distributors sell more Philippine lumber to consumer accounts. As he traveled, Osgood continually found new applications for Philippine lumbers,

and he pioneered the use of Philippine mahogany in bed rails and apitong in railroad car decking.

Together shy Roy Barto and outgoing Bob Osgood forged an unbeatable combination of technical expertise and sales ability. The two men foiled one another perfectly, and their collaboration led to important innovations in the marketing of Philippine mahogany. In the eight years that they worked together, mutual admiration and respect characterized their relationship, and long afterwards Osgood looked to Bafto as his mentor.

Drawing upon Barto's thorough, technical knowledge of Philippine lumbers, Osgood developed the Cadwallader-Gibson registered trade names that became famous throughout the U.S. hardwood industry: "Bataan," "Lamao," "Duali" and "Bagac." Rather than referring to botanical species, the trade names referred to firmtextured Philippine hardwoods cut from the firm's own concession, sawn at its own mill and selected to meet Cadwallader-Gibson's special standards.

From Hawaii to Glifonda . . . to the Rocky Mountains .

Your best source for redwood from the people who really know redwood. Try ,a us for clears, commons, industrial items and lath. Also siding in redwood and /l Douglas fir, plus Douglas fir C & better finish.

n

JOH NNY INKSLINGER, Paul's Bookkeeper, invented the fountain pen. A tradition of resourceful, progressive operation goes with Paul Bunyan's name and reputation. Paul continues to ship his quality products from his plant in Anderson.

SALESMAN Par Excellence Bob 0soood was a major factor in the success CadfoalladerGibson had in marketing Philippine mahogany.

With each board bearing the appropriate trade name branded on the end, Cadwallader-Gibson was no longer selling just lumber-they were selling a uniformly reliable package.

"Bataan" referred to Cadwallader-Gibson's dark red Philippine mahogany, which included lumber primarily from the species Tanguile, with a small percentage of Red Lauan, all of which weighed 3800 pounds per mbf. (The average dark red weighs 3400 pounds per mbO. The trees from which "Bataan" was sawn averaged 2A" to 60" in diameter, and the trunks of the trees often rose 80 to 100 feet before the first branches. "Bataan" was available in lengths up to 38' long. Stock not meeting the requirements for "Bataan" was sorted out and sold for purposes where close grain was not essential.

"Lamao" referred to light red Philippine mahogany taken from the botanical species of Bagtican, Almon and ll'hite Lauan and weighing 3600 pounds per mbf. (The average light red weighs 3300

pounds per mbf). And "Duali" was selected only from the PhiliPPine species of Polosapis. Harder than either "Bataan" or "Lamao" and available in exceptionally wide widths, "Duali" was primarily used for bar tops.

The "Bagac" brand appeared on

apitong lumber (Dipterocorpus grandiflorus) sawn practically clear and free of bleeders. Since the branches and leaves of apitongs always grow at the very top of the tree, even the common grades of "Bagac" were primarily free of knots. Tight, (Please turn to page 66)

AT DESIGN F0RUM were (1) Wally Wolf, Dick Walsh, Paul Boyle. (2) Pete Parrella, Lee Durham. (3) Stan Cocluan, Bill Sullivan, Jim Golding. (4) Earl Clark, Bob Tiritilti,

William Beckley, (5) Lois May, Dick Gardner, Charles Pence. (6) Kest Mikenas, Wes Ashby, Ross Gutierrez. (7) Bill Scarberry,

Jerry Huisken, Jeff Locke. (8) Dianne Pope, Ralph Arnold, Abraham Lashin. (9) Frank Erennan, George Macinik, Jack Hug.

More than 350 designers, specifiers, contractors and engineers were present at a design ideas forum at the Century Plaza Hotel, Los Angeles, Ca., held recently by the Koppers Company. The giant company (1980 sales in excess of $2 billion) has held such a design forum annually at various points in the U.S. since the early 1960s.

The give and take session began with a one hour presentation by John D. Kavanagh, mgr., architectural sales, on the company's broad range of products, services and technologies. For wood treating alone, for example, the company maintains a full time research staff. He discussed current products and ones now in development as well as metaland wood systems.

An hourJong question and answer session followed, with a panel of eight company experts to field a wide ranging response from the audience. Twenty two easel and other displays were set up and staffed with Koppers people to help further supply information.

The firm's products are involved in construction from the time a building's first footings are poured until the roofing is finally in place. Included in the Koppers' spectrum are roofing and waterproofing systems, roof maintenance systems, roofing insulation, waste disposal systems, water treatment, coating for protection and corrosion control, Dion@ polyester resins, air distribution, fire retardant wood treatments, sound control, air cleaning, pole structures, wood pilings and bulkheads, termite and decay protection, structural systems, and light standards.

rrsSION Forest Products

Exclusive sales representatives: CALIFORNIA SPLIT RAIL FENCE CALIFORNIA GRAPE STAKE

PLOS

All species of cedar productsTreated and untreated poles for farm & ranch supply dealers

WHOLESALE ONLY

JACKSMTTH (4O8) 637-74s5

225 6th St., Hollister, Ca. 95023

DON WELD (2O9) 432-O34O

6L238 N. Blackstone, Fresno, Ca. 93710

c) o E o UJ o o E a E o UJ o

Hff wP.l1

We are manufacturers and sell wholesale ONLY

o CEDARoCEDARoCEDARoCEDAR.CEDAR.CEDAR.CEDAR.CEDARoGEDARoCEDAR.

wP"l TG&V RoY.r.lblo ls V4E Ffirst Gloss Lunnber Houbrs Radio-controlled trucks limited storage OC Tnuckfing 2380 E. Curry, Long Beach, Ca. 90805 (2T3) 422-0426

PHILIPPINE MOHOGANY

(Continued from page 63)

sound burls, cross grain, sap and limited shake were the only defects found in the lower grades. The logs from which "Bagac" was sawn averaged from 24'to 48' in

diameter, making possible clear timbers ranging from 6" or 8" by 14" and 16" and up to fifty feet long, absolutely free from heart center and almost entirely heartwood. Barto and Osgood sold millions of feet of "Bagac" to Fisher Body Division of General Motors in the 1930s for automobile

bodies and running boards.

Along with the development of the famous trade names, the sales manual written by Osgood also indicates the working relationship that he and Barto shared. The 30 page manual, intended for the use of sales personnel, distributors and agents, communicates a deep background knowledge of Philippine lumber and timber, which can be attributed to Barto, written in the crisp, pithy style of a top notch salesman like Osgood. Every sentence reads like a line from a well-polished pitch, and all of the claims are reinforced by testimonial letters from satisfied customers, graphs of mechanical data and other evidence.

I

Douglas

Gibson issued the manual for the last time in 1939.

Among the many sales promotions introduced by CadwalladerGibson in the '30s, one other particularly shows Barto and Osgood working together. At that time many mill work firms still used high-speed steel saw blades, and Barto feared that when these customers used "Bagac" for the first time they would be disappointed by the way the lumber would dull their saws. As a solution, Osgood began shipping a free set of carbide sawblades with each initial order of "Bagac." Using the new blades, the customers were impressed by the lumber's workability.

Forty years after CadwalladerGibson cut its last pay check, a former employee reminisced about working for the firm. They always paid above the prevailing wage in order to attract the most talented people, he said. And Barto and Osgood were both kind and gracious men, men who you could admire.

The outbreak of World War II marked the end for Cadwallader-

Gibson Company because the Japanese invasion of the Philippines in l94l cut off the supply of Philippine lumber to the U.S.

Even before the invasion, however, the British bank of Hong Kong and Shanghai, the bank which had financed Cadwallader-Gibson from the start, notified the firm of its intention to sever relations. The firm was forced to liquidate.

As war raged across the Pacific, the kilns at Berth 45, Long Beach, operated as Precision Kiln Drying Co., drying spruce and hemlock for the war effort. Meanwhile, Barto went to South America for the U.S. government to seek new sources for Tropical American mahogany. Robert Osgood set out on his own to begin buildirqe the Los Angelesbased firm which bears his name today.

After the war, Barto and two associates from the CadwalladerGibson days, George B. Beckman and James W. Mcleod, formed the Mahogany Importing Co., 621 S. Spring, Los Angeles, with Barto as president. The firm traded in Tropical American and Philippine

mahoganies.

After Barto retired in 1954, Mahogany Importing was sold to Potlatch Corporation. Beckman and his brothers, who established Beckman Lumber Service, purchased most of the yard assets.

Barto retired, according to an article in The Merchant Magozine, then known as The California Lumber Merchant, "completely, intensively and permanently." He moved to a home on the Hood Canal at Potlatch, Washington, where he learned that "hunting, fishing and sailing can be happily substituted for hard work." Later the Bartos returned to Southern California, to be closer to their children and grandchildren. Roy Barto died in l97l at the age of 88.

Today the Barto family still prizes the skin from the python that Roy Barto battled more than 60 years ago beside a muddy stream in Luzon. A few years ago one of Roy Barto's grandchildren took it to school for show and tell, to once more tell the story of bravery that symbolized the remarkable career of Roy Barto.

SINCE 1876YOUR COMPLETE GUIDE...

lum[ermens red b00lr $et'ulcc

Tho Lumbormens Red Book llstsall producers, wholesalers, retailers of lumber and wood products of any kind, and. all manufacturers ofwood fumiture, cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products, sportsware and toysboxes, crates, pallets and industrial productsand all other products using wood in any form.

A Red Book lletlng ghowsthe e)€ct business name - compl€te address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purcheslng deparlmentthe financial strength rating (not alone the net worth, but what is available to credltors)the exact payment rating (how lt pays: prompt, slow, very slow).

A Red Book credit rating is accurete, because the man who assigned it is a speclallsl in the field we cover. His rating allows you to make an lmmedlate decision!

I etease enter our subscription for Lumbermens RED BOOK service I ,: for one year. Bill us: $198.75 quarterly n; I $397.50 semi-annually !;$795.00 annually !. Please send more informalion, without obligation !. BUSINESS

YOUR NAME

Hackberry: a sometimes substitute for ash

IJACKBERRY (Celtis occiden- I ltalis), a hardwood native to many parts of the united states, is becoming increasingly acceptable commercially because of its strong resemblance to ash when finished.

Growing in both the lowlands and uplands, swamps and slopes, it is found on the East Coast from New England to Virginia, West through Iowa, Missouri, and Kansas, and South in Texas, Arkansas, Louisiana, and Mississippi.

A large tree, it is fast growing with leaves much like those of an elm. It produces a small berrylike fruit which is responsible for it also being called the sugarberry tree.

Although the heartwood is brown, both streaked and solid, the sapwood is white with an appearance similar to ash. The pattern is much the same as ash but with a softer luster.

Hackberry is exceptionaily lieht. Air dried it weighs 3Vz lbs. per board foot. Ash, in comparison, weighs 4lbs.

In the trade, hackberry is considered an equal to ash structurally, The Fine Hardwood Selectorama lists it at 145 for shock resisting ability and a compressive strength

of 72. This poor tensile strength is responsible for its tendency to curve when ripped. Another defect is the tendency to fuzz when sanded. Also a problem is the build-up of silica causing a saw to burn. This is said to be overcome by the use of a carbide tip blade.

Other physical properties as determined by the U.S. Forest Products Laboratory include specific gravity based on green volume and oven dry weight, .49; weight in pounds per cubic foot at l2tlo

Story at a Glance

Hackberry native to much of U.S. . . . whlte sapwood can double for ash in cabinets . . low price.. ready availability some llabilitles in working qualities.

moisture content, 37; stiffness, 108; hardness, 74; bending strength, 76; shrinkage, 138.

The source books list hackberry as plentiful in veneer form (quartered, sliced, half-round, rotary), but those in the industry usually see it as lumber. It comes in standard thickness with l " through 2" in stock and2Vz" and 3" on request. It is used for cabinets, especially on the West Coast, and for furniture in the South.

Care must be taken in drying the wood. It is very susceptible to stain in the sawn forms and requires sticks in the shed or drying in a kiln.

According to Bill Lamb, hardwood division manager at South Bay Forest Products, Orange, Ca., who is active in hackberry sales, only one person in 500 can distinguish the wood from ash once it is under finish. He feels that the appearance, low cost, and availability outweigh the liabilities of the working qualities.

Despite the fact that more hackberry is being logged and more is being used than in the past, the wood remains cheap in comparison to ash and readily available because of a relatively limited demand.

(Continued from page 18)

Little Lake Industries, Willits, Ca., the world's largest manufacturers of redwood outdoor furnitqre, has initiated a new renianufacturing operation and has hired Dave Cubit, formerly of Crown Redwood, Fortuna, Ca., toheadit...

Mt. Scott Retail Yard, Sutherlin, Or., has a new 5000 sq. ft. warehouse Hubbard & Johnson has opened a new $2 million, 40,000 sq. ft. store in San Jose . . . Copeland Lumber, Oregon City, Or., has an expanded facility triple the size of the old store . . Diomond International Corp. is opening a new lumber and building materials center in Springfield, Or. . .

Herr Lumber Corp. is closing its store in Cosmopolis, Wa -. American Forest Products Co. plans to close its National City, Ca., facility as well as the Stockton, Ca., buying office Modesto Builders Supply, Modesto, Ca., has closed after 34 years in the same location

&tsecL

Need Clear All Heart Hot Tub Stock?

That's iust one of the items we specialize in . . . from rough K.D. to pattern staves, chime ioist, seat and cover material. r$(/e maintain an inventory of a million feet or more of redwood kiln dried uppers and kiln dried shop at our distribution yard, located on Humboldt Bay, between Arcata (three miles south) and Eurekz, Ca., on Hwy. 101. Rail or T&T shipment.

Call Jerry Guin with your inquiries.

Bracrrt International

P.O. Drawer 4779 / Arcate, California 9j521

PHONE: 707-822-3648

Service-oriented wholesaler . .

LeBeck Forest Products is a specialist in redwood.

Our contacts and sources can get you the redwood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items.

In addition to redwood, we can supply your needs in Douglas Fir, Particlebozrd and Plywood. (7O7) 142-OS2O Dave LeBeck

FOR THE RECORD

I noted with interest your February article entitled "An In-House Computer Can Bring More Hardware Turns."

In that article Mr. John SaYers, marketing director of Triad Computer Systems, points out that the Dataline Corporation, one of his primary competitors, supplies software (program) packages while Triad differs by providing software and hardware.

I would like to point out that Mr. Sayers is wrong. The real difference between Dataline Corporation and Triad is the fact that Triad, after considerable success in the automotive parts after market, has, fairly recently, invaded the building supply market.

This lack of knowledge is evident in his statement implying that Dataline provides only software packages. So for edification and the benefit of your readers, who may have been mislead, I would like to set the record straight.

Dataline was started over a decade ago when it became clear that the larger computer companies of that time considered the building supply industry either too unsophisticated or not worth the development of a truly interactive information processing system.

From those early beginnings, Dataline Corporation has been committed to the

development of one system, both hardware and software, for the building supply industry. Total yearly sales of the system have doubled nearly every year of the company's existence. Down through the years, thanks to the advice and counsel of people in the industry, both hardware and software modifications have greatly enhanced the Dataline system. In other words, a computer system developed and tested in the building supply industry logically should be the best in the market.

Today, Dataline still provides the most comprehensive management information system exclusively to on6 market-the building suirply industry. The system is a complete turnkey operation. That means, Dataline provides all software, hardware, service, installation, and training. From a hardware manufacturing facility in Wilton, Ct.,Dataline secures components to make up its system from major reputable firms such as Digital Equipment Corp., General Electric, and Hazeltine Corp. These firms back their product with a host of service centers coast to coast complementing Dataline's own service network.

Mr. Sayers need only to look at his home state of California to find over 25 building supply operations using both Dataline hardware and software. As a matter of fact, further investigation will reveal that many of the features newly introduced by Triad to the building supply industry have been on the Dataline system for years,

Thomas A. Monahan Director of Advertising Dataline Corp. Maitland. Fl.

NEW TITERAIURE

Western Type Siding

To obtain a free copy of the Siding/1981 brochure write Masonite Corp., l9(D E. Cornell Dr., Peoria, Il. 6t6t4.

Understanding Heat Flow

A l2-p. fueplace brochure is free from Heatilator Fireplace, Des Moines, Ia. 50306.

lron Pipe Unions

Unions Catalog D-80 is free from Dart Union Co., 134 Thurbers Ave., Providence, R.I. 02905.

Keep on Truckin'

ACP ImC Pneumatic Tire Truck lO,m Lb Copacity, MH-Ifl)2, is free from the Industrial Truck Division, 21800 S. Cicero Ave., Matteson, Il. M3.

Wall Insulation

A 6-p. folder describing Prime-FoamX underlayment board is free from Primex Plastics Corp., I Raritan Rd., Oakland, N.J.07436.

lnstrument Catalog

Catalog P-7 of level and angle instruments is free from Pro Products Co., Inc., 7440 Forest Hills Rd., Box 2255, Rockford, Il. 6ll3l.

Reading List

For free l6-p. home plan book catalog write National Plan Service, Inc., 435 W. Fullerton Ave., Elmhurst, Il. 60126.

Goal Oriented

Wood Supply Goals for U.S. Consumers is available for $1.50 ($1.25 for six or more) from the National Forest Products Assn., Communications Division, 1619 Massachusetts Ave. N.W., Washington, D.C. 20036.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Wood Door Data

Fitting, hanging and finishing and wood door system air infiltration tests data sheets are free from the Fir & Hemlock Door Assn., Dept. DS-12, Yeon Bldg., Portland Or.97?fr4.

Strong an an Ox

Technical brochure on th€ Oxboard oriented strand board panel is free from Potlatch Corp., P.O. Box 5414, Spokane, Wa. 99205.

Sunspace Concept

A packet of materials on the sunspace concept is available free from the Northeast Solar Energy Center, 470 Atlantic Ave., Boston, Ma 02110.

Dealer Display Helps

Dealer information on merchandisers and shelf organizers for use in gondola space is available free from Senico, Inc., P.O. Box 12955, Oakland, Ca.94608.

Sidings Overview

A 28-p. brochure, Champion Sidings, is free from Dept. CS, Champion International, Building Products Div., I Champion Plaza, Stamford, Ct. 06921.

Three Ply Panel Door

For a free copy of 3-ply panel door literature and limited warranty, write The Nicolai Co., 500 N.E. Multnomah St., Portland, ar. 97232.

Lots of Pull

Decorative hardware catalog A 2854 is free from Nutone/Ajax, Madison & Red Bank Rds., Cincinnati, Oh. 45227.

Safety Alarm

Security alarm information is available free from Universal Security Instruments, Owings Mills, Md. 2llI7.

Cool Man, Cool

Home Ventilating Guide is 500 from HVI, 430GL Lincoln Ave., Rolling Meadows, Il. 60008.

Full Tool Line

The l98l AEG Catalog is free from AEG Power Tool Corp., I Winnenden Rd., Norwich, Ct. 06360.

Warm-up Time

For free information on heaters, write Boekamp lnc., 8221 Arjons Dr., San Diego, Ca.92126.

On the Side

New 1981 siding catalog is free from Georgia-Pacific Corp., 900 S.W. Fifth Ave., Portland, Or. 972M.

Wood Finish How-To

Question and answer booklet on wood finishing products is free from Minwax Co., Inc., Box 995, Dept. QA, Clifton, N.J. 07014.

Inserts for lndustry

New insert catalog is free from Rensen Products, 6307 E. 18 Mile Rd., Sterling Heights, Mi. 48078.

Pre.fabricated Sauna

Brochure on sauna baths for corners is free from Am-Finn Sauna Co., Box 810, Valley Forge, Pa. 19481.

LUMBER SALES

WELLFTNANCED Los Angeles, Ca., area wholesaler/manufacturer needs aggressive experienced lumber traders. If you feel frustrated by organizations that do not offer unlimited sales and income opportunityours is the company for you. Salary commensurate with experience. Commissions directly proportionate with your profits. Complete- medical & fringe benefits. Call Dave Bgtz l-800-426-4190 for appointment.

COMPUTER COMPANY, specializing in lumber industry applications, is looking for sales people for the West. Must have some retail lumber experience. We will train you in our system. Excellent career opportunity. Please send resume. Write box 4O0 c/o The Merchant Magazine.

TELEPIIONE SALES, pleasant telephone voice, light typing and basic familiarity with general office functions. AppV in person. Hunter Woodworks, 1235 E. 223 St., Carson, Ca. Ask for Tom,

WELL ESTABLISHED Portland wholesale lumber firm has opening for experienced trader with a proven track record. Excellent commission and fringes. Reply in confidence to Box 392 c/o The Merchant Magazine.

LUMBER WHOLESALER, experienced in industrial or finish lumber trading. Commission only. Must be highly motivated and a good self-starter. Please respond via mail. Your resume will be heid in strict confidence. Please include a phone number and time when you can be reached. Write Fullmer Lumber Co., P.O. Box 23186, Tigard, Or. 97223.

IT'SYOURMOVE,...

To o ground floor opporlunity os o Home Cenl6r Generol Monoger. Diversified Wood Products Compony in ihe lnter-Mounloin Stotes needs on experienced person to develop ond monoge lhe first store. This is on excellent chonce for the right porson lo develop olong with this new division. Compensotion is in low 30's plus performonce bonus to stort. Potentiol compensolion beyond 370,000 o yeor reosonoble wiihin o few yeors. For informoiion on this ond olher soles ond mktg. positions, coll Corl Jonsen or Sue Newcomer ot 5031222-6461.

SEARCH NORIHWESI, INC.

tll- A Protessionol Recruiiing Agency

-lU o2o sw stn. suite 825 Portlond, OR972U

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $4. Box numbers and special borders: $4 ea. Col. inch rate: $30. Names ofadvertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

LOCAL SOUTHERN California

wholesale/contractor yard with planing and custom milling facility seeking experienced industrial salesman. Must be experienced in hardwood and softwood lumber and possess working knowledge of industrial trade. Please send inquiries to Box 396 c/o The Merchant Magazine.

EXPERIENCED lumber salesmen needed for industrial sales in both softwoods and hardwoods to cover Los Angeles and Orange Counties, Ca. Commissions, car, profit sharing and retirement plans. Good medical and dental. Contact Don Reagan, sales manager, Cal-Forest Lumber. (213\ 321-2107.

OPPORTUNITY KNOCKS

SALESMAN needed for established lumber co. Salary vs. commission plus tax saving benefits. Send resume to andlor call Frank W. Bader c/o B. W. Randall Lumber Co., P.O. Box 2149, Huntington Beach, Ca. 92&1. (714)848-8555.

EXPERIENCED knife grinder. Custom milling. Permanent job. Contact: Joe (213) 32/4551

SALESPERSONS/BUYER

REDWOOD EMPIRE, a division of Pacific States Industries (PSI) has immediate openings in its wholesale lumber division (No. Ca.) for experienced salespersons and buyer. Distribution yard experience desired. Remanufacturing knowledge a plus. Serving Ca. and national markets. Redwood Empire offers a base salary plus excellent commission to the individuals who possess a strong buying and sales background. Medical/Dental/Life included. Contact Dan Naughton at (408)629-4484 for interview, or send resume to sales manager, P.O. Box 1300, Morgan Hill. Ca 9503?.

LONG ESTABLISIIED hardwood company needs experienced lumber salesman for Orange County/Rivenide/San Bernardino, Ca., territory. Prefer person with strong Orange County, Ca., experience. Salary commensurate with experience. Fringe benefits. Write Box 39 c/o The Merchant Magazine.

INDUSTRHL lumber salesman. Salary plus commission. Call Ed Fountain. Jr. (21 3)583-138 l.

EXPERIEMED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (213)'l'l 5-254.

MANAGER wanted for large retail lumber company in San Francisco, Ca. area. Excellent salary. Send resume to: Box 364, c/o The Merchant Magazine.

WE NEED an aggressive warehouse (distribution center) salesman with established customer base. Prefer person strong in No. Ca. markets. Potential to become a big earner. Good company benefits. Please send resume. Responses kept in full confidence. Write box 401 c/o The Merchant Magazine.

INDUSTRHL LUMBER salesman needed. Call or see Wm. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca. 9M45 (2r3) 775-2544.

REMINDER: Payment must accompany the copy you send in for classified ads. Just use lhe instructions above to figure the amounl. Whenyou call in ads, we'll tell you the amount that must be sent for the ad.

When sending in a change qf address please include zip code on both old and new addrisses and either the old label or the inlbrmation from it. Thanks!

PAID

GTASSIFIED

ADUERTISEMENTS

EXPERIENCED salesman in softwood lumber would like to associate with lumber or plywood manufacturer for professional representation in So. Ca. or Southwest. Box 399 c/o The Merchant Magazine.

FORMER LUMBER dealer will buy in as hands on partner with other(s) with experience & competence. I have special strength in credit administration/finance/real estate. Prefer independent dealership Central or Northern Ca. Box 398 c/o The Merchant Magazine. Eve. (209) 8264290.

BUILDERS SUPPLY with pre-hung door shop and sectional door franchise. Established 22 yrs. Ca. North Coast hunting and fishing country. Yrly sales exceed $2 mil. Price of $1.3 mil. includes I acre with 2100 sq. ft. door shop. Retail store 13,000 sq. ft. on 2.5 acres is leased. HAE Business Div. (7O7) s46,{r6s.

BARNWOOD

NATURALLY weathered, 60 year and older, quality selection, references available. F.O.B. Santa Cruz. Ca. pacific Coast Shelter Inc. (,108) 427-2N7.

CONCENTRATION yard with excellent 2 track Moore dry kiln; sheds and new office on 16 acres in S.E. Texas between port of Beaumont and Houston. Ideal for import yard. (7t3) 2/6-3303.

HARDWOOD INFORI}IATION

RETAIL LUMBER Co. Big Bear Lake. Well established lumber business corporation with great potential. $420,000. plus inventory. O.W.C. own/bkr. Box 867 Big Bear Lake, Ca.92315 (714) 8663301

SAVE YOURSELF MONEY

HALF PRICE OFFER for l0 or more subscriptions to The Merchant Magazine, when paid in advance. You and your employees can enjoy and benefit from The Merchant Magazine for one year for only $3 per subscrlption. That's a 50% saving over our standard $6 per year rate, which is a real bargain in itself.

Use this special bulk rate subscription to make sure that the key people in your organization are assured of keeping up with industry developments as well as gleaning-the merchandising and management Inlormation they need to do a better job.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter, Hunter Woodworks. (213) 77 5-2s44; (2 I 3) 83 5-567 1.

LOCAL

LUMBER

hauling

Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long beach. 3C Trucking (213) 422&26.

REPRINTS of hardwood articles from The Merchant Magazine. Excellent for reference or training. Domestic Hardwoods, $10: Southeast Asian Hardwoods, $5; South American Hardwoods, $4; all three, $16. Send your check today including name and address to Hardwood Reprints c/o The Merchant Magazine.

WHY IS IT - a man wakes up in the morning after sleeping under- an advertised blanket on an advertised matgess and pulls off advertised pajamas. Takes a bath in an advertised tu6, shaves with an advertised razor. washes with an advertised soap, puts on advertised clothes, sits down to breakfast of advertised coffee, puts on an advertised hat. rides to his office in an advertised car, writes with an advertised pencil Then, he refuses to adveitise, saying advertising doesn't pay, and then, if a business isn't good enough to advertise he advertises it for sale.

If you believe in your business and want to build it ADVERTISE.

CUSTOM REMAN U FACTU RING

Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements.

AI{CELES AREA.

LUIIBER AI{D PLYWIIOO

Al Poirca Company

Am€ricanHardwoodco.

Burns Lumb€r Co.

Caoltal Lumbor Co.

Connor Lumbcr Sales

Coos Hsad Lumber & Plywood

crown DistributioncenlBr....

Dool€yForestCo., Inc.......

Esslov & Son. D,C.

Farwsst FirSales ......... (213) 629-5206

Fir & Pino Lumber Co.

Fountain Lumb€rCo., Ed.

Fremonl Forosl Products .......

Galleher Hardwood Co.

Georgia-PacilicCorp. ....... (213) 968'5551

Hill Lumbor Co., Mar

Hutl Lumb6r Co.

HunlerWoodworks........ (213) 835-5671

lnland Lumbor Co.

JohnstonHardwood, Inc.

Lane Stanton Vance Lumber Co.

Larry Larson Lumber co. (714) 821'8100

Louisiana-Pacif ic Corp

Mac8ealh Hardwood

Marquart-Wolle Lumbsr Co.

l.lical lnc.

osoood Inc.. Roberl S.

Pa;ific Lumb€rco.

Pacilic Madison Lumber Co.

ParrLumberoo..........

Prnb€rthy Lumber Co.

Petorman LumberCo......

Philips LumberSales

Productsales C0........

PSF, Inc.

Boel LumbsrSeNic€.....

ShawLumberCo........

(213\ 773-2292

Simmons Hardw0od Lumber Co.

Simpson Buildino Supply

South BavForest Products

southwe6t Forest Industries. (21 3) 686-1 560

Stahl Lumb€r Co.

Sumwood, Inc..

Sunrise Forests ftoducls, Co.

Unitod Wholesale Lumber Co.

virginia Hardwood Co.

Wendlin0-Nathan Co.

TREATED

Koooersco..

oRlltoE, RIYERSIDE I slt BERxlRDlilo couxrlEs

Bonninoton Lumbor Co

8lildini Matorial Disttibutors....

Bmvsrlumb€r Co.

Californla Bay Euildin0 Supply C0.

Calilornia Foro3t Products........

Calilornia Suoar & Woslsrn Plne A06ncy

Calitornia Su0ar &

iffi]{ORTllERl{ & CENTRAL CALIFORNIAW

AXDESSoX Foresl Products Transoorlalion.

Paul Bunvan Lumberco.

AECITABracut Intsrnational

Reid & wrioht

Simoson B-uildino SuoDlv Co.

simbenTimb€rtro.

ValleY Wsst Lumber Sales .

EArEnSflEro

Pacilic Wood Pros6rvino of Bakerstield, Corp. - (800) 5E2-3950

CALPELI.A

MasonitewestornLumberoiv...

GHtC0

Norlield Sales & Seryice.......

CLOYEiOALE

Boman Lumb€r Sales

G&R Lumber Co.

RolandoLumber(KinlonDiv.).

FoundsDist. Cenler. ....... {i07} 433-4816

c0Rxrr{G

Crane Mills

EUnETA

Humboldl Redwood Mla. Co.

FAIRRELD

Seouoh SuoDlv

FORT BNAEG '

Georoh-Pacific Coro. lRddwood)

Holm-esLumberCo.. FredC. ...........

Niesen-Ward Forest Products.

F|tRTUIIA

Crown Redwood Co.

EelfliverSawmills

FRETONT

DMX Pacific CorD.

LouisiaM-Pacilia CorD

FNESTO

Calilornia Suoar & western Pine Agency. . . .

Georoia-Pacilic Warohouse.

lnler-mtional Foresl Products |nc..

Lumber Dealers Malerials Co.

Mission Forest Products.

Pacilic Forest Producls

ShawLumberoo..........

SlandardStructures,Inc......

GBASS YATTEY

R&LWoodProducts

[E LDSEUnG

NonhBavForestProducls

SouthBavForestProducls..

FountainLumberCo., €d.

Freeman & Co., StephenG

Fremonl

PACIFIC I|ORTHWEST STATEsfr'rm{fr$i#{ss#ffirs#ffi icffi ROCKY tOUl{TAtNSw

lilLts80n0

Permapost Products Co (503) 648-41 56

COLORADO

AUEUnr

LewisCo.. Inc.. PalmerG.

BELLIIIGHAT

JerstedlLumberCo.. Inc.

8iEtEnToil

Lewis Co. Inc., Palmer G.

EYEEEN

LewisCo.,lnc..PalmerG.

KETTONE

LewisCo.. Inc..PalmerG.

mn(urD

Simpson Euilding Supply Co.

LAGEY

LewisCo..lnc.. PalmerG.

t0l{GYtEw

Union Pacitic Raikoad.

nE0il0l{0

Plycap Amerim, Inc.

SEATTI.I

Bel Air Door/Aloine Veneers. |nc..

Georgia-Pacitic Corp.

Lewis Co.. Inc., Palmer G.

Simpson Timber Co.

Union Pacitic Railroad

Wasco(Maicrolnd.)..........

sHEtroil

SimpsonBuildingsupplyCo..

sm(^ilE

Georgia-Pacilic Corp.

Lewis Co., Inc., Palmer G.

Union Pacilic Raikoad

TAC0ilA

Amencan Plywood Association

BelAirDoor/AloineVeneers, Inc.....

Burns Lumber Co.

G€orgia-Pacific Corp.

Lewis Co.. Inc.. PalmerG. Alaska Div.

Louisiana Pacific Coro.

McFarlandCascade........ (800) 426-8430

Union Pacitic Railrmd

YANCOUYER

InternationalForestProducts, Inc. .......

wAtu wAt-u

Union Pacilic Railroad.

WEI{ATCHEC

LewisC0.. Inc.. PalmerG.

YAr(|tl

LewisCo.. Inc.. Palmerc. OREGOX

AtEAIY

Willamenelndustries.tnc.......

8Elt0

Union Pacitic Railroad.

c00s 8AY

Coos Had Lumber& Plvwood . .

c0nYAtus

Bonninglon Lumber Co

Mary's Biver Lumber Co. . (503) 752-0218

EU6EIIE/SPNIilEFIELO

Al Peirce Company

BelAirDoor/AloineVeneers. Inc..

Bohemia,lnc... .(800)547-6065

Eugene-WillameneLumberco. ...

FlintridoeLumberSales...

Fremoni Foresl Producls

Georgia Pacific Corp.

Hirt&WoodLumberC0......(800) 547-8927

LewisCo.. Inc..PalmerG. ........

Lumber Producls

McFarland Cascade

0regon Cedar Products

or€gon McKenzis Lumb€r koducts C0. .

PSF, Inc.

Rolando Lumber Co.

Union Pacilic Railroad

HEPPI{ER

Kinzua Corp.

t(ut^Tlt F^tts

Lumb€rProducts (503)884-7761

urE 08wEG0

Kinzuacorp. (503)635-4406

Sim0n, Crabtree, & Ryan (503) 635-3641

tE0Foi0

slt Et

LumberProducts .... (503) 581-0226

slayron wod Producls. (503i 362.9490

TrGlno Fullmer Lumb€r Co. . (503) 620-1570

LewisCo.,lnc.,PalmerG.. (503)620-1411

wElt0UilG

Wendling-Nathan Co., Inc.. (503) 7i2-7063

TDAHO

BOULDER Reid & Wrighl, Inc.

c0r0BAD0 sPRr[Gs

Therma-Tru, Inc.

cottEncE ctTY

R W Soeciallies. lnc.

DEIYEN

DenverReseryesupplyCo. ...............

G6orgia-Pacilic Corp.

Kopoers Co., Inc.

McFarland-Cascade

Wasco(FactoryDirectsales)

GnAilD JUl{CTt0t{ RWSoecialtios. |nc. .... ......

toxTlxa

EtLUftGS

G6orgia-Pacific Corp.

EozEtAll

McFarland-Cascad€

IUTTE

Montana Pol€ & Trealing Plant

LJnion Pacilic Railroad

rrss0uu

Loriisiana-Pacilic Coro

LewisCo..lnc..PalmerG.

cAsPES

Dresco Wyoming.

06DEll

Goorgh-Pacitic Corp.

sAtT ulE crTY

Georgia-Pacilic Corp.

lm@rialWholesale

Mdcb€alh Hardwood.

tlnion Pacitic Railrmd.

ffiSOUTIIWESTffi aRtzot|A

HALE GREENMAN

Hale Greenman, sales manager of Sun Studs, Inc., died ofliver cancer, Jan.29,l98l, in Roseburg, Or.

Born in l9l0 in Edith, Co., he graduated from the University of Oregon in 1932. A member of the American Plywood Association standards committee, Mr. Greenman was the founder and managing director of the Independent Veneer Producers Association. He also was affiliated with Hoo-Hoo International and the Roseburg Country Club.

Mr. Greenman is survived by his widow, Rosemaree; four children, five stepchildren, seven grandchildren, his mother, and a sister.

DAYTON PECK

Dayton Peck, long time lumberman in the Eugene, Or. area, died of

cancer on Sunday, Feb.22,1981, at the age of 55.

An employee of the Oregon Industrial Lumber Co., Springfield, he had previously worked at W.J. McCready Lumber Co., Forest Grove and Junction City, and started Lumberland, in Harrisburg. A native of Beaverton, he served in the South Pacific during World War II and was a member of the Elks Lodge.

Mr. Peck is survived by his widow, Elsie, two daughters and a grandson.

FRANK RICHMOND

Frank Richmond, co-founder of Richmond Brothers Lumber, Los Angeles, Ca., died on Feb. 18, 1981, in Arizona. He would have been 80 on April9.

A resident of Arizona for the past four years, he and his brother Al started their lumber business in 1930. He was a member of the Masonic Lodge and Al Maliakah Shrine.

He is survived by his widow, Eleanor; two brothers, and numerous nieces and nephews.

For all species of Western lumbeJ. cdlthe company of established ItrofeEsion.ls ... people you can have confidence in!

We don't play anound with lumbershipments

With open-end incentive rates, diversion and transit privileges, plus computerized loading programs for maximum loading and cost reduction, we take your lumber shipments seriously. We also have some 4500 cars for forest products, including dunnage and strap-free center beam cars and stretched out extra wide door boxcars that load 39 plywood units vs 36.

And now we have a new ultra modern, strateg ical ly located classification yard at Hinkle, Oregon, to speed lumber trains to your major markets.

You'll also find our experts are on the beam with rates, routings and schedules to prove that we can handle it without knotty problems.

GLUED LATilINATED TITilBERJ

FAST DELIVERY IN THE SIZES AND SHAPES YOU NEED MOSI

QUICK lAftl Extensive inventory of architecturally finished, glued laminated timbers, constant radius 1600 R, 24OO F, individually wrapped, cut to the lengths you request.

S.IANDARD LAm custom srued

laminated timbers available in 4 weeks to your custom order . . . understood and manufactured without shop drawings to ICBO 3327 specifications. Use Standard Lam where Quick Lam specifications do not fit job requirements.

DEIIUERY

TO YARD OR JOB SITE.

INUENTORY

!(/E STOCK SO yOU DON'T HAVE TO.

FE51

SERUICE

JUST GIVE US A CALL.

In California. use this toll free number for fast service 800-862.4936

illNl tAil Mini Lams are sized the same as conventional timbers, 2Vz" and 3/2" widths. Available in commercial resawn appearance. Excellent for exposed joists, girders, rafters and headers. Available in inventory.

XL *4, the extra tong, extra dry, structurat finger jointed dimension lumber, kiln-dried to 157o M.C. or less, lengths as needed up to 72' and no premium for extra lengths. For extra long joists, rafters and studs.

SOUD lAil rhe economicar srued

laminated structural member for construction applications where performance counts, not appearance. Industrial Finish only, sizes comparable to 4X, 6X, and 8X. The low-cost alternative to solid sawn timbers for beams, headers, shoring, and supports. Available in inventory.

LAlf, TOP

A new consumer item, laminated, real wood for table tops, desk tops and shelves. Capitalize on the popular butcher block look.