Sales records set at Phoenix Opening

^-' 'MALLEY's opened it's ninth YBuilding Material Center in the Greater Phoenix area the second week-end of January and all sales records were broken for previous BMC store openings.

The new store at 35th Ave. and Bell Rd. is in northwest Phoenix, the city's fastest growing section, and covers 32,W0 sq. ft. of which

BRIGHT, CLEAR lighting tops interior design 0n new store (1) playing up colors in home decorating section. (21 Plants are also sold inside from these two house plant displays. (3) Plenty of merchandise in end cap

Story at a Glance

Sales records fallas company opens new Phoenix building materials center. heavy promotion in print, radioltv . . shoppers bought broad selec. tion, not iust specials.

displays on gondolas grab attention lrom strolling shoppers. (4) Check-out counters utilize electronic terminals to aid in inventorv control. (5) Electrical, plumbing and lawh

5000 sq. ft. is nursery. It is the major tenant in the newlyconstructed O'Malley Plaza.

Over five hundred applications for the new O'Malley credit card were processed at the new location during the three-day opening.

Promotion for the new store, on (Continued on next page) and garden occupy store corner. (6) At left side of store with entry door from inside ol store is comprehensive nursery, which has proven a strong traffic builder.

(Continued from previous page) which the other eight Phoenix O'Malley BMCs piggybacked, consisted ofa l2-page part-color tabloid inserted in the Arizona Republic and the Phoenix Gazette, Arizona's leading circulation daily newspapers, prime time television spots and radio commercials.

Management describes the results of the opening as "far beyond expectations" pointing out that most shoppers were making purchases of all products rather than just "cherry picking" from among those 100 items featured in the advertising tabloid.

On site promotion consisted of two hot air balloons tethered in the parking lot, prizes totaling $6000 with one given every hour to a customer in the store, along with yardsticks, pencils and balloons.

Dan Lasure is manager of the new store and John Raspoli, who was the leading O'Malley salesman in Greater Phoenix last year, is assistant manager.

O'Malley Lumber Co., the parent company, is one of the largest lumber and building supply sales operations in the Southwest, with sales in excess of $120 million in 1980. The eight Greater Phoenix BMC outlets accounted for some $30 million of that amount.

(Continued from page 27)

Kaibab Industries, Phoenix, Az.

At the final members meeting, outgoing president William Swindells, Jr., Willamette Industries, Portland, congratulated the association staff for the excellent job they have done through bad times. He noted that dues increases are set for this month, with another likely in October and again in 1982 to combat inflation's effect upon the trade group.

Annual WMMP Meeting

Thomas C. Williams, pres. of Yuba River Moulding & Millwork, Yuba City, Ca., is the new pres. of the Wood Moulding and Millwork Producers (WMMP), a national trade association which represents the country's softwood moulding and millwork manufacturers.

Others elected at the association's lfth annual meeting held recently in Hawaii are Len Richert, Challenge Lumber Products, Marysville, Ca., v.p.; and Gary Moore, Cascade

Elected new president was John T. Casey, Jr., president of Sierra Mountain Mills, North San Juan, Ca. Named first v.p. was William Whelan, president of Pope & Talbot, Inc., Portland, with Ira L. Liberman, president, Duke City Lumber Co., Albuquerque, N.M., as second v.p.

The fall meeting is set for Sept. 12-15, MCM Grand Hotel, Reno, Nv., with next spring's session March 8-12, 1982, again at the St. Francis Hotel, San Francisco.

Wood Products, White City Or., treas.

New board of directors are Charles Cannon, Contact Lumber Co., Portland Or.; John Gottwald, Continental Moulding, Orange Ca.; Don Mitchell, American Forest Products Co., Stockton, Ca.i Dave Rix, Pacific Southeast Forest Products, Fair Oaks, Ca.; and Charles Vignal, Canadian Millwork, Inc., Canadian, Tx.

Board members from 1980 are Charles Eager, H.M. Draper & Sons, Salt Lake City, Ut.; Loren

HAWA|lAil convention was setting for Thomas C. Williams (right), Yuba River Moulding & Millwork, Yuba City, Ca., to accept gavel as the new pres. of the Wood Moulding and Millwork Producers from the outgoing pres., C. D. McConville, Corning Moulding Corp., Corning, Ca.

Forrister, Forest Products, Co., Albuquerque, N.M.; Gary Semans, Semans Moulding Co., Sacramento, Ca.; and Stu Westlake, LouisianaPacific Corp., Red Bluff, Ca.

Seattle Dealers Tour Plant

Members of the Associated Lumber Dealers of Greater Seattle, Wa., are participating in a series of plant tours designed to help them become more familiar with the products they sell in their retail outlets.

They recently toured the Western Insulfoam Corp. in Kent, Wa., under the supervision of Bill Kilborne, corporation representative, according to Dennis Davis, Edmonds Lumber Co., Inc., Edmonds, Wa., sec-treas. of the association.

Building Pace Advances

Housing construction reached a 12 month high in January with single family construction up 5.390 over December and multi-family 9.4s/o for the same period.

The value of all private residential construction, according to Commerce Department figures, for January was estimated to be at an annual rate $55.8 billion.

When adjusted for inflation, January construction spending, measured in1972 dollars, was4.99o ahead of the 1980 level.

"It's almost as if high interest rates haven't changed people's plans at all," a Commerce Department analyst said in releasing the figures.

Forest lndustry Backs Reagan

The forest industry supports President Reagan's program to cut inflation, taxes, and federal spending "even if we do have to take a few bitter pills ourselves," a forest industry leader has said.

"unless the people support the President and his program, and let him know-and let the Congress know-of this support, we're likely to have inflation forever and lose the opportunity to turn the country around," said A. Milton Whiting, president of the National Forest Products Association and chairman of the board and president of Kaibab Industries, Phoenix, Az., at the annual meeting of the Western Timber Association, held recently in Sacramento, Ca.

"Our industry should be out in front in support of the President's program," Whiting said.

"There's alotof grumbling because this or that interest group's sacred cow may be about to be slaughtered," Whiting said, but added, "I discern strong popular sentiment for the kinds of budget cuts and tax reductions the President is proposing. And that public conviction is certain to influence the Congress. "

Circulars for Dealers

Building Material Dealers, Calt, Ca., is providing an opportunity for building material firms to do largescale advertising through a circular personalized for their store and sent to their market area.

Working through Skambas & Bierman, of New York, BMD will publish three circulars for l98l with the frst timed for store sales to start Memorial Day weekend, according to Martha Caves, sales office coordinator.

Over a half million circulars have been ordered to date, she reports. Each dealer will also receive store signs, price cards, and rain checks.