Buildinq -- Products

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satisfuing an industry need in the South acclaimed by nearly 13,000 subscribers in 13 states supported by scores of advertisers including
Ace Saw & Supply
All Woods/Schroeder
American Wood Preseruers Bureau
Arizona Pacific Wood
heserving Corp.
Arkla Forest hoducts
B & M Wmd Products. Inc.
Curt Bean Lumber Company
Bwerly Manufacturing Co. Blwins Co., lnc., J.H.
Bohemia. lnc.
Brltt Lumber Co.
Builder Marts of America
California Cascade Industries
C&DLumberCo.
Coastal Lumber Co.
Cole & Associates. Inc..
John T.
Crown Redwmd Co.. Inc.
Dant & Russell, Inc.
Dataline Corporation
Delson Lumber Co.
DMK-Pacific
Dumas Building Products
Advertising/ Marketing
Elco Forest Products
Elder Forat Products
Elder Wood Prcerving Co.
Ensworth Forst Producis
Feather River Moulding
Fields Lumber Company, Walter M.
Fishman and Afhliates, Bill Fountain Lumber Co., Ed
Fullco Lumber Co.
Fullmer Lumbs Co.
G&RLumberCo.
Georgia-Pacific Corporation
GF Company
Global Tile & Wood, lnc.
Great Southem Wood heseruing
Grifiolyn Company, Inc.
Hampton Lumber Sales
ldaco Engineering & Equlpment
ldacon, Inc.
Intemational Paper
JD Lumber. lnc.
Landry Lumber Sales, Richard
Litrle Lake lnduslris
l-ouisiana-Paciffc
Lumbman's Marka Report
Martin For6t Industries
Mary's River Lumber Co.
Masonfte Corporation
McKum Moulding Co.
McCranie Brothas
McKeule Trading Compamy
Mid-South Wod Products
Mid-Stats Wood Prwrc, lnc.
National Home Cenler & Exposltion
Navajo Forest hoducts
lndustrles
North American Wholeale
Lumber Association
Norfield Manufacturlng
Oakuod Mmufactuing, Inc.
Ogden Lumber & Milling, Inc,
Orcgm Moddhg & Lmb.r Cr.
Osme Wood Presefling Co.
Pacific Lumber Company
P&MCedarProducis
Port Barre Lumber Industries
Potlatch Corporatifi
Powell Lumber Co.
Produa Sale Co.
Rmtokil. Inc.
Rocklin Foret Products
Setzer Forest Prodkts
Simpcon Timbcr Co.
Snider Lumber hoducrs Co.
Snider lnduris
South Admdc Forer hoducts
South Bay Forcet Prodrrcts
Sunol Foresr hoducts
Terry Distrlbutor, lnc., Walts
Timb€r hoduci Salec Co.
Tlmber Realizatlon Co.
Westem lntcrnrdooal Forest Prodrrts, lnc.
Westem Turnlngs & Stlir Co.
Wlllamene lndutrics. Inc.
Windsor Mill. Inc.
Wlnron Salcr Co.
Wllco Ptoneer
Wholesale Buildnrg Mat€rials Management Co.
MAJOR NETIIS ANd FEATURES
REDWOOD SPEGIAT ISSUE
South Leads Nation In Housing Starts In 1982
Waferboard Association To Promote Products
Redwood Becomes A Fast Growing ltem In Texas
Soft-Sell & Customer Education Move Redwood
Americans Love Leisure and Redwood Furniture
Redwood Tanks Tame Taste of Full'Bodied Reds
CRA Literature Boosts Sales For Many Dealers
Redwood Siding In All Grades Makes The House
Redwood ls Found In The Popular Playgrounds
New Mill Built To Handle Old Growth Redwood Paint Becomes Big Seller For Home
Publisher David Cutler
Editor Juanita Lowet
Contributing Editors
Dwight Curran. Gage McKinneY
William Lobdell
Art Dircclor Martha Emery
Strff Ar&t Nicola O'Fallon
Cilcnlrtlon Kelly Kendziorski
Building Producs Digest is published monthly at 45q) Campus Dr., Suite 480, Newport Beach, Ca. 9266'0, phone (714) 549-E393 bY Cutler Publishing, lnc. Advertising rates upon requ€st.
ADYERTISING OTTICES
FROM THE NORTHEAST: contact Grylc Ersrry, 35-73A lJ9th St., Flushing, N.Y. ll35t. Cdl (212) '145{()63. FNOM ARXANSAS & Of,I./\HOMA: contact Tinothy J. Ndsoa, Marketing Communications, lnc., 5ll5 S. Vandalia, suite E, Tulsa, Ok. 74135. Cdl (9r8) 496{7?7.
FROM TEXAS. LI)UlSlAllA, MISSI$ SIPPI, VIRGIMA, TENIIESSEE, N. CALIFTORNTA AND (XDGON : contact DrvH Crlhr, 45fl) Car@us Dr., suite 4S0, Novport Bcach, Ca. 92ffi. C l (7r4) 549E393.
FROM THE MIDWEST: contact TYrync VYcstlud, ll09 Willow Lane' Mt. Prospect, n. @56. Cdl (312) 4t7-7377.
FROM SOUTHERN CALIFOR,NIA: contact C.d Yn,205 Occano Dr., lps Angeles, C.a. 9@19. Call (213) 472-3 I I 3 or (714) 5498393.
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Subscription Rrtes-U.S. and Canada: $2(}one year; t36two years; $SGthree years. Foreign: $30'one year; $52-two yean. Single coPies $2.m. Back copies $3.00 plus shiPping & handling.
BT.JILDING PRODUCTS DIGEST
b ot independently-owned publicotion Jor the rctail, whobsale and distibution levels of the lumber and building supply markets in I3 buthem std6.
More and more people are using redwood rustic siding. Because rustic siding is more economical than premium redwood grades. Yet it still has the warm, rich look that only comes from redwood. It resistsinsects and decay. And it ages well, with or without a finish.
Redwood rustic siding is a practical, aesthetic addition to almost any exterior. And we've got plenty of it.
Our Ft. Bragg mill is one of the largest redwood and fir suppliers in the county.And with hundreds of disfibution centers nationwide, you can order the amount you want and get it quick.
So for redwood, or fif come to us. We're Georgia-Pacific. And we've got all the rustic siding you need.
Redwood rustic siding makes more sense than ever. And we've got all you need.
We've got uftat it takes to lead the way.
lN THE early 1970s there was a great deal of Italk about the need for the United States to convert from our present standard of measure to the metric system. Despite the flurry of activity and the serious efforts of a number of organizations, nothing much ever came of it. It has now been several years since the last committee met.
Yet, proponents feel the need to convert to metric is still there and cite Canada's announced intention to make the change as an additional reason for the United States to opt for meters over miles. Given the extensive trade between Canada and the U .S.A. , it follows that their conversion will be a strong stimulus for this country to seriously address the question again. If we do not make the conversion to metric, the theory goes, this country stands to lose enormous chunks ofbusiness.
While Canada's major move to metric is set for 1984, their building material suppliers and distributors plan to begin soon with what is called a "soft conversion." This is where the actual size of an item stays the same but its dimen-
sions are expressed in both the English and metric measurement. A "hard conversion" where the product is actually changed to a metric size-a 1,200 x 2,400 mm. panel product, for example-is presently seen as a long time off.
As our largest and closest trading partner converts, can this country be too far behind? Historically, Canada has supplied between one quarter and one third of the U.S.'s lumber requirements. This kind of volume is just one more continuing pressure on us to make the change. Whether we actually desire to make the conversion to metric, which promises to be costly, confusing and probably unpopular, is not the question. We may not have any choice. Economic factors may well force the change, like it or not.
The days when we could blithely ignore the fact that 95 9o of the rest of the world is metric are inexorably coming to a close. Last time metric just sort of "went away." We doubt it will happen again. Like it or not, you better start thinking about it.
Charles DlckWe're manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better, #2 & better common. We can offer selected stock for #3 common price. Try us!
We can ship mixed cars of Ponderosa pine mouldings, solid and fingerloint.
The South had 5690 of all housing starts nationwide in 1982 and was the only region to achieve an increase over l98l although it was only a scant 6Vo.
Figures for the past l8 months released by the U.S. Census Bureau show housing starts steadily increasing in the South from 231.3 million units in the second half of l98l to 257.9 million units in first half I982 and 334.4 million units in second half of 1982. The 1982 total was 592.3 million.
The gain of second half 1982 over the same period l98l was 44.6s/o. Second half 1982 gain over first half 1982 was 29.7v/0.
An advertising program aimed at the builder's market is being undertaken by The Waferboard Association, Atlanta, Ga., to promote its members' products.
"We have an important story to tell," says newly elected association president Robert Thorsen. "In these times of economic concern, we think it's vital that builders be made aware of the dollar savings in using waferboard."
The advertising program will feature the theme "Solid Reasons to Switch to Waferboard." Ads will present the benefits and economics in using waferboard for sub-flooring, wall and roof sheathing, and other structural purposes. The campaign will also introduce the new Association symbol, a stylized "W."
Until now, the Association has served as a purely technical and educational organization, representing nine waferboard manufacturers with combined annual production capacity of 1.5 billion sq. ft.
The National Lumber and Building Material Dealers Association is supporting the Mortgage Retirement Account concept introduced last year by Senator John Tower of Texas, placing it high on its priority list for the 1983 session of Congress.
The M.R.A. would be a retirement
savings program similar to the Individual Retirement Account program. Wage earners could invest up to $2,000 per year, not to exceed 10090 of earned income, or $4,000 per year for a working couple or $2,250 per couple with one wage earner, on a tax deferred basis for use toward their retirement.
The program would allow the saver to invest I.R.A. funds into a qualified home mortgage, which would be a first mortgage secured by
the earner's principal residence. The investment couldbe made in the form of a mortgage prepayment or an initial mortgage down payment. On a regular basis, the saver could use his allowance to "buy down" the principal in order to pay off the loan.
Planned to apply to young couples as well as those near retirement age, the M.R.A. at present is seen as separate from the I.R.A. program although Congress would decide the final details.
Right smack dab in the middle of Dallas and Fort \forthdeep in the heart of Grand Prairie, at 1200 \?est N. Carrier Pky., to be exact1ys'ys got the biggest little warehouse in Gxas. And we're-iust waiting to fill your orders for top quality sheathing as well as studs.
!7e do all the warehousing for youso all you have to do is give us a call and give us your specs. Thenwhether it's a few units or a truckload - we'll have the goods on our dock ready and waiting for your prompt pick-up.
So when you're readv to save time and monev - you're ready for the biggest little warehouse in i-exas! Phone us todav at318-255.6258. Willamette
lltHEN asked to comPare the UU lumber business with football, Lee Roy Jordan, former Dallas Cowboy linebacker, said it all boils down to the qualitY of People You have on your team. If you have quality on the management level and on the field, you're headed for success.
Jordan has met with success in Texas-on the football field and in the business. He came to be a lumber merchant by chance. Originally, he was looking for a car dealershiP.
When the deal fell through, his banker told him about an established lumber company on the market, and Jordan has been a lumberman since 1977. A decision he doesn't regret.
Lee Roy Jordan Redwood Con-
sists of two office/stocking yardsone in Dallas and one in Austin, Tx. Jordan estimates 5090 of his sales are to lumber dealers and the other half direct to contractors.
He explained that Texas is an excellent market for redwood. Outdoor living ls a tradition, so naturally redwood is popular for decks, trellises, shade structures and surrounds for spas, tubs and pools. Texas is influenced by West Coast architects and as a result wood siding is rapidly growing in popularity. The increasing costs of brick and labor have also contributed to the use of wood. Redwood receives a good share ofthe demand because of its beauty and reputation for performance.
Redwood sales remained relatively stable in spite of the slump in new construction because remodeling projects made up the difference, Jordan said. People may be staying in their homes longer, but they are improving them to fit their families and suit new lifestyles. Redwood is often used for room additions both on the inside and outside. Jordan said there has been an increase in the use of redwood for accent walls and ceilings. Deck additions are seien as a way to increase living space without the cost of a complete room addition. The popularity of spas and hot tubs has created another strong market for redwood in providing decking and amenities. The majority of the
remodeling that is going on is being done in affluent neighborhoods which make up redwood's strongest base of customers.
Lee Roy Jordan Lumber Co. establishes contact with customers by attending homebuilder and building supply shows. Company representatives attend meetings of the builder associations.
"It's surprising how many people
Jordan scores in redwood as wellas football... ranch home demonstrates beauty and ver. satility of rustic siding . . Texas developing excellent redwood market.
showcasing his merchandise. Both the offices in Dallas and Austin display redwood paneling and Jordan's new home on a 560 acre working cattle ranch is clad in redwood knotty rustic siding.
Jordan says he's excited about his new home and its location near Wills Point-about an hours drive from Dallas. He spends weekends and holidays there with his family and is looking forward to making it a permanent residence.
Rustic redwood siding was a natural choice for the ranchhouse. "We wanted it to look like it belonged on the ranch. What we didn't want was something that looked like it was brought in from town. " Working with architect Larry Lacy, Jordan helped design a luxurious 3600 sq. ft. home with a typically-Texas profile.
here think of redwood as just decking material. We always display redwood siding in our booth to give them an idea of some of the other uses." Jordan is an advocate of
Jordan chose redwood rustic sidings for the ranchhouse because the knotty texture which characterize this new redwood product worked well with the rural design. The sturdy, thick-butt, rabbeted bevel pattern used is air-dried for stability and creates a strong shadow line and is one of the easiest to apply. Jordan ex-
Lee Roy Jordanplained that redwood rustic sidings are gaining in popularity because they offer many of the traditional redwood values at an economical price.
Some of the other features built into the ranchhouse include inviting porches and decks that run along three sides of the house. Inside, a soaring l0 x 28 natural stone fireplace sets the tone for entertainment and living areas. Wood paneling and wainscotting combine with the use of textured plaster to create a feeling of country living at its best. The first floor has three bedrooms, two-anda-half baths and second floor combines a bunk room and game room complete with pool table.
0ESlGt{-A-DECK, the California Redwood Association's successlul d-i-y deck conslruction package, is available l0 relailers and consumers. Comolete olans. materials lists. pre-punched deck templates and a 20-0. instruction manual hel0 l0 sell redwood. Pictured is a typical dealer promotion using these materials.
load up. Although the lines of distinction are sometimes blurred, Poole estimates his professional to do-it-yourself mix is about 50/50.
At Poole Lumber, the philosophy is to provide the customer with as much product knowledge as possible and let the customer make the decision. This means the sales people have to know what they are talking about, but the result is products like redwood end up selling themselves.
Weldon Poole founded the retail lumber company in 1945 when he returned from Navy service. He had previously worked in almost every aspect of the lumber business including operating his own mill. The business is now run by his sons, Wallace and John.
There are over 106,000 square feet under a roof completely devoted to lumber storage. No lumber is stored outdoors. Customers can drive in to
In Covington, Poole Lumber Co., draws on a mix of rural and suburban trade made up of about 40{0,(m people. One of the goals of advertising and promotion is to draw trade from New Orleans which lies 35 miles south across Lake Pontchartrain. To do this, Poole uses soft-sell advertising promoting a variety of specialty products like redwood, which customers may not be finding closer to home. The results have been profitable.
The campaign uses television and newspaper advertising. Poole finds t.v. the most effective medium for their style of sales. They have avoided some of the traditional pitfalls of t.v. advertising like the hype, hard sell, pie-in-the-face antics. Poole
used a local agency to produce a commercial with moving pictures to show his business and highlight specialty products. He contacted the California Redwood Association for pictures of finished redwood applica-
Redwood "sells itself" . all storage indoors ...50150 trade mix. effective advertising atlracts 13lum customets.
tions. Following the already established style of customer education and soft-sell, Poole Lumber Company has developed an effective
I ll'VE NEVER soldlumberinmy Ilife," says Wallace Poole of Poole Lumber Co., Covington, La. "The customer has bought it."
advertising campaign that draws potential return-customers.
Customer education is also achieved through the use of promotional materials, such as product literature and audio-visual aids. Poole Lumber uses two La Belle projectors-one is a free standing model which turns itself on as customers approach it. They run programs like CRA's Redwood Decks To Build & Enjoy and Choose & Use Redwood Like A Pro! to give customers background information while selling them on the beauty of the product. Poole uses CRA literature and the Redwood Design-A-Deck Plans Kit to help d-i-yers and provide design ideas.
Redwood heartwood products have strong sales appeal in the damp, decay-prone Louisiana climate. Clear all heart, the top-of-the-line architectural grade and construction heart, the knotty, garden grade are strong sellers. He also carries clear grade redwood in a variety of patterns. Poole was the first in his area to introduce knotty, redwood rustic sidings. He first offered one of the thick-butt bevel patterns and the resulting demand was strong enough that Poole carries four different bevel and shiplap patterns of redwood rustic sidings. Poole says, "Rustic sidings are competing with cedar in price and performance in Louisiana. " He promotes rustic
siding because there are less problems with knotholes and splitting.
Employees at Poole Lumber Co. occasionally attend redwood meetings conducted by their redwood wholesaler. These informal meetings help to keep the sales staffup-to-date on the business.
Using the soft-sell and customer education may take a little more work than other styles of business. But, Poole Lumber Co. provides services customers might not be able to find in other stores. Is there profit in it? Wallace Poole says: "Since 1945, every year has been better than the last. "
We'ue been suppluing the South with qualitg wood products since L9OG . . .
FTEDWOOD furniture is unique. fINo other furniture uses wood grown in only one place in the world. Almost no other furniture can be traced in origin to one of five manufacturers.
All of the redwood furniture found in the gardens, patios and leisure areas ofthe country originates in a region of Northern California called The Redwood Region. The majority of redwood casual furniture
sold through home centers, patio shops, discount stores, department stores, mail order and catalog houses comes from Little Lake Industries, Harris of Pendleton, Crown Redwood Co., Inc., A. Brandt Co., Inc., or Vandy-Craft.
Little Lake and Crown Redwood Co., Inc. are located in the heart of the redwood producing area: Little I-ake, a division of U.S. Leisure, at Willits and Crown Redwood at Fortuna. Harris manufactures at Pendleton, Or., and A. Brandt Co., Inc. , at Fort Worth, Tx. Vandy-Craft is located in Chicago, Il.
Competing with metal, plastic and white wood in the outdoor furniture marketplace, redwood has gained favor in the past few years. It is especially popular on the East Coast, according to Dave Cubit, Little Lake industrial products manager, who explains this is due in part to the great mass of population located there and
lllYlTlllc relaxation. redwood casual furniture f rom Linle Lake shows several popular pieces. Umbrella tables, lounges, lootrests and cqnbination cluirs and tables are best sellers nationwide.
a more appreciative attitude towards redwood as a species.
The redwood furniture market is "nothing but growth," comments Jean Nichols at Crown Redwood. This firm, the newest in the redwood furniture market, is experiencing continued growth. Nichols credits redwood's popularity to it being a natural as well as a unique product.
The manufacturing process is virtually the same at all companies. Little Lake, called the world's largest manufacturer of redwood outdoor furniture, buys 25 to 30 million board feet of l0 to 20 foot lengths of redwood from neighboring mills each year, keeping several million board feet as an air drying yard inventory at
Redwood gains lavor in casual lurniture market manufacturer's reps aid dealers . appearance, durability, good performance attract. homeowners.
parts depends on the extent of the lines manufactured. For example, the inventory at Little Lake includes 725 wooden parts for 14 furniture lines.
Finished parts are matched according to product, packed in cartons and shipped to assembly plants located throughout the country by Little Lake and Harris. From these sites, the assembled furniture with cushions is sent to retailers. Furniture from Little Lake which is also sold with Sierra Leisure or house brand labels is assembled in Calhoun, Ga., Longview, Tx., Alexandria, In., Pottstown, Pa., and San Bernardino, Ca.
Crown Redwood assembles. cushions and packages its furniture in Fortuna. Sixty to 75 piggy back vans of completed furniture leave the plant each month enroute to warehouse distributors, according to Nichols. Their lines are marketed under the Crown Redwood label.
Sales staffs and reps spend a lot of time educating dealers on redwood
furniture sales features. They all stress that redwood furniture is not an item which must be replaced each year. "If maintained as suggested, redwood will last for years," Cubit says.
Reasonable care includes protecting the wood with an oil base penetrating semi-transparent stain. This should be renewed after a light "kiss" sanding each year or so. Ifthe homeowner likes the natural silvery patina that bare redwood acquires, no finish is necessary since redwood is considered the ideal outdoor wood.
An essential maintenance step often overlooked is the tightening of the bolts. Contractions of the wood may loosen these, causing the furniture to become wobbly, but an annual spring tightening will keep it in good shape.
Redwood furniture manufacturers convey a special feeling about their unique product. A feeling shared by the retailers and consumers if one can judge by the success of the industry.
all times. After six to nine months in the yard, the redwood is transferred to dry kilns for two to four weeks of final drying. Crown buys most of its redwood ready to use since its kilns cannot keep up with production demand. Out of state companies have to transport the redwood to their manufacturing facilities.
Dried lumber travels through a plant being cut, shaped and finished into the parts needed for outdoor furniture, including frame sides, arm rests and wheels. The number of
FfEDWOOD and wine have been fllinked together for many years, both in production and as a lovely setting for sampling.
Selected initially because it was readily available in the redwood forests close by the vineyards, redwood has been used for many years in California for making wine barrels and tanks. While many woods are too porous and some have resinous flavors undesirable for wine, redwood is neutral as far as adding to the flavor of wine. In extractable elements, it is limited to verY small quantities of various phenolics or natural wood compounds. These help wine withstand continued oxidation during extended aging. Redwood is most often used to soften and mellow full-bodied red wines.
The inherent stability of redwood combines with the highly specialized manufacturing of the tanks to eliminate "weeping" or leakage. Tanks are of redwood graded tank stock, an extremely high grade. After being dried for 12 to 18 months to remove the water content, the wood was carefully engineered to order.
In the fine redwood tanks no glues or adhesives have been used. The staves are made so that the wood mates and actually acts :ls its own gasket with steel bands to provide a cinch. The redwood wine tanks are often huge with large capacities. Those used at the Sebastiani Vineyards in the Sonoma Valley range in size from 377 gallons to 60,000 gallons.
Many wineries have selected redwood for the exteriors and interiors of their buildings. Redwood pavilions and gazebos are often used in landscaping. At the Simi Winery, wood taken from old redwood tanks dating back to 1876 was used for paneling and decking.
Homeowners including wine cellars in plans for new homes or
remodeling present homes to add a wine room usually opt for redwood because of its beauty and natural insulating qualities. Insulation is important since wine should be stored at a proper coolness of 60 o to 65 '. Redwood also provides the appearance of warmth and congeniality associated with wine.
Both architects and do-it-yourselfers tend to like redwood because of its appearance, durability and natural characteristics. Redwood was selected for the wine cellar added by those remodeling a Greek Revival farmhouse into the "Idea House for
Redwood helps to age red wlne . . . Insulatlon qualllies important In storage beauty contrlbutes to appoarance of wlnerles and cellars.
the'80s" viewed nationwide on the public television program "This Old House."
Redwood also is an ideal wood for small projects relating to wine such as gift boxes, built-in and free standing wine vaults, wine racks of all sizes and wine storage bins for retail sales as well as home use. Again, these items can be individualized d-i-y projects as well as commercially produced.
Dealers can capitalize on the natural relationship of redwood and wine by displaying photos, plans and vignettes to both educate and inspire the consumer.
GIUMMER is almost here and Cfthere are lots of professional contractors and do-it-yourselfers out there hungry for information on redwood decks, fences, shelters and other outdoor projects. Dealers stocking California Redwood Association literature can please the pros, tap into the growing d-i-y market and increase their spring and summer sales.
Construction tip sheets tempt consumers help dealers tap into d-i-y and contractor markets. hot tubs and spas featured.
Redwood Decking Around Tubs
and Spas is a construction tip sheet giving how-to details on what is rapidly becoming a major market for redwood garden grades. The 2-p. black and white construction tip sheet describes and illustrates in detail the framing for decking around a standard size hot tub or spa. Also included in the design is a raised seating area that conceals the filter and pump equipment. Complete with materials list recommending garden grades of redwood, the sheet also provides information on proper nails and finishes. This startto-finish tip sheet is valuable as an idea starter as well as an information piece.
Redwood Deck Construction
Data Sheet is a comprehensive guide to the cost-efficient construction of a long-lasting deck. The properties and grades of redwood are present-
SALES S0AR with the stimulus of olans for yard and garden projects using redwood. Calilornia Redwood Association has added three new oieces of literature to their librarv.
ed along with the basic procedure for deck construction; from planning the deck to structural elements, from finishes to nailing, from framing the deck to benches, stairs and railings. The 8-p. booklet also includes details for roof-top decks, decks over concrete slabs and a small 8xl0 deck. Although this is not a "how-to" piece, the informa-
(Please turn to page 39)
Qualky fencing isn't the only geciahy item that Elder Wood preserving Co., offers. We also stpply the Sunbeh region with a complete line of Osrnose K-33@pressure treated wood products.
\Mether it's a truckload or a mixed load, we provirCe fast, dependable deliveries of Dimensinn Llmber, Timbers, Decking and Boards that will help you make a profn.
Fence r'oardsrharwil hetpyou makeaprofrc. li li I
\\ Quality for quathy, nobody beats Etder and osrnose. /l ltl t \\ .*'timevouorder'ca'Joeorl;L.ll lll )rt5m l{00{22{6ssp""'""'i"*"* -It ,'fu 1
Housing starts leaped 4070 in the South in Jan. outstripping the rest of the U.S. 2to I nationally, Jan.'s seasonally adjusted annual rate was 1,716,000 units, almost double Jan. 1982 figures and the largest one ntonth rise since record keeping began in 1959. .
Single-family home starts soared 32.6V0 . multifamily unit starts went up 42.3V0 . . building permits rose for the 5th month in a row, 15.990, an annualized rate of I ,512,000 units.
Hardwood lumber production in the South wos up 2l%o in Jan. (last figs. available) from Dec., up 34Vo from Jan. '82 . incoming orders increased ll9o and shipments l99o from the previous month . . . unfilled orders in Jan. were up l9o from Dec. and 690 from the same periodayearago...
Taxes on gosoline qnd diesel fuel will jump 5o per gallon on April I Taxes on tires will rise in proportion to size a heovY vehicle use fee goes into effect July I for those with more than 5 vehicles . . . smalleroperatorswill be taxed effective July l, 1985
As the Digest goes to Press, the March 7 decision deadline for a duty on Canadian lumber is near with slight indication of the outcome . . the best of the speculative advice seems to be for buYers and sellers of Canadian lumber to strive for perfect clarity in their dealings . .
S & T Industries, 1nc., Louisville, Ky., has merged with C & H CapitalCorp. . . Meguiar's Mirror Bright Polish Co. has moved its manufacturing operations to a new 100,000 sq. ft. plant in Nashville, Tn., from lrvine, Ca.
Nortek, Inc. has acquired Music & Sound, /nc., Dallas, Tx., and Monarch Metal Products Corp. to expand the home building and remodeling product line of its Broan MfS. Co. in Dallas Eaton Corp.'s industrial truck operation which makes and sells Yale, will become a wholly-owned, independent subsidiary
Wickes Co.s plans to relocate its lumber div. Hq. to the Chicago area from Saginaw, Mi. Capitol Windows has opened a new fabricating facility and warehouse at Grand Prairie (Dallas,), Tx. Armstrong World Industries captured three national marketing awards at the National Homebuilders Convention in Houston. Tx.
Louisiana-Pacific Corp.'s flight dept. has been named flight dept. of the year by Professional Pilot Magazine. Plaskolitehas been asked by Federal trade regulators to substantiate advertising claims for their In-sider storm windows Burlington Northern Railroad and Road-Rail Transportation Co., Inc., are negotiating for a South-West Xpress between Houston and Chicago
The Port of Houston is increasing loading and unloading charges by 890...
Allan Manufacturing Co., Memphis, Tn., is building a $400,000 plant at Olive Branch, Ms. Diqmond Cabinets recently opened its seventh branch in Arlington, Tx., Ross Royal,mgr....
Broadview Lumber Co., Carthage, Mo., has opened a wholesale wood products facility in Birmingham, Al., with Jay Epstein and Collie Follett in charge . . ERB Building Systems, Port
Charlotte, Fl., now has a warehouse in Punta Gorda
Sullivan Luntber Co. 's sawmill at Preston, Ga., has been sold to the Container Corp. of America for an undisclosed sum final liquidation has been made of the Wilson Cypress Co., Palatka, Fl., once the largest producer of red-heart tidewater c1'press lumber in the world . .
Robbins Luntber Co. is building a $450,000 truss manufacturing plant in Tampa, Fl. Lindsley Inc. has purchased two of their leased sites in Miami, Fl., for $3,758,900 Wickes Lumber store in South Bibb County, Ga., between Warner Robins and Macon, has been closed...
The Home Depot has opened stores h9 and l0 in Orlando, Fl. Stine Luntber is opening its first 10090 retail outlet in Baton Rouge, La. . West Building Materiols is celebrating its 90th anniversary . . . Scotly's Inc.has purchased 6.6 acres in the Margate tract, Miami, Fl., for $523,200 J.C. Penny plans to eliminate its household appliance and hardware lines .
The Asphalr Roofing Manufocturers Association has moved to 6288 Montrose Rd., Rockville, Md. . . .The National Hardware Show is adding an automotive aftermarket div. . . the Retail Floorcovering Institute has opened a 26,000 sq. ft. showroom in the Dallas (Tx.) MarketCenter...
The Home Center Loss Prevention Council is a new group formed to deal with internal and external theft . . The National Housewares Manufacturers Association is establishing a U.S. Housewares Trade Panelin WesternEurope...
Approval has been given for use of a heavy timber roof on a 20,800 sq. ft. two-story atrium in a Waco, Tx., Sheraton Hotel addition . . . The Southern Forest Products Association will conduct wood seminars in the Dominican Republic, Haiti and Panama later this month . .
Attractive
Select Knotty is a handsome rustic appearing, saw textured, tight knotted, seasoned redwood grade attractively accented with random streaks of cinnamon{oned heartwood and cream colored sapwood. The grade is determined from the saw textured face.
Avaihble
In addition to expanding redwoods soectrum of choice to include a tight-knotted, rustic option, Select Knotty also increases the availability of redwood grades oriented to siding and rustic finish USES.
Affordable
The new rustic finish grades now position redwood competitively with other rustic wood sidings. The combination of beauty, quality and performance offer outstanding value and end user satisfaction at an affordable price.
Naturally Outstanding
Versatile Select Knotty redwood offers an unmatched combination of natural properties and oerformance characteristics including:
o Natural resistance to warping, twisting and checking. lt goes up flat and stays in place.
o Natural insulation value against both heat and cold.
o Natural ability to hold finishes.
o Naturalworkabilitywith hand or oowertools.
o Natural resistance to fire with no oitches or resins.
Plus Simpson Extras
Consistent Grade-Care in selection and grading assures a consistent product, reducing waste and increasing application productivity.
Quality manufacturing to highest Simpson standards assures consistently accu rate d imensions and fewer milling imperfections.
Pattems, Sizes, Profi les
Rabbeted: Pattern Nos. 472,473. Saw textured face, 6" and 8" widths. Net butt thickness 1-1132".
V-JointT&G
Pattern No. 711R. Sawtextured face, 6" width. Net thickness 11/16'i
ChannelV Rustic
Pattern No. 785R. Saw textured face, 8" width. Net thickness 11/16'i
srs2E 4", 6", 8" widths. Net thickness 1'l/16'i
In orderto meet our customer needs, Simpson product specifications and warranties are continuallv updated. lf the printed date on this literature is more than 12 months oh, please contact Simpson Timber Company for any changes that mav have rccurred.
In applying, use only high quality hot-dipped galvanized, stainless steel or aluminum nails. Nails should be long enough to penetrate at least 1t/z" inlo the studs. Pre-drill holes to pre\€nt splitting at corners and butt ioints.
]IXLIXG UAGRAT
Select Knotty redwood is carefully seasoned by a combination of air and kiln drying to an average moisturecontent of 1V/". On interior applications it is recommended that the paneling stock be allowed to stabilize at room temperature and moisture conditions for several davs before installation.
Bill
Fishman & Affiliates11650 lberia Place San Diego, Ca.92128
I'U OfteN asked what does the term I"merchandising an ad" specifically mean? I answer this question with an instance that occurred over 15 years ago when I was the director of sales promotion for a national home center chain.
The buyer walked into my office and said, "Bill, I just gambled on a helluva buy. I'm bringing in acarload of vanities. There's no room in the warehouse and my goal is to move them all out over the weekend. I've negotiated for enough cooperative advertising funds to run a full-page ad but I need your help in working out a program to merchandise the ad . , . to be sure that we've got a sell-out. What do we do?"
Well, the first thing we did was schedule a two-color page ad in the Thursday nicht paper to run during the week that the merchandise hit the stores. We then arranged to have the center promotional aisles cleared for the total vanity display.
Fact tags and price tags were made to hang from each vanity showing the features, benefits, regular price and sale price. A banner was produced to hang above the entire vanity display. When the customers walked into the store they just couldn't miss this mass display down the center aisle.
The store received the proof of the ad so that they could grasp the size and dramatic presentation of it. The buyer then sent out bulletins telling all store personnel about his upcoming major event and what the store could expect in the way of vanity and accessory sales if they merchandised the ad correctly.
Before the ad actually ran, a telephone conference call was arranged to again emphasize the importance of this promotion and what it would mean to that department in the way of sales and profits.
Everyone from the receiving clerk to the cashier knew about the sales event and his role in keeping the floor inventory full and neat during this planned, three-day promotion. The store personnel were given an incentive program that all employees would share in if the store reached the total sell-out goal.
By Thursday evening the store was set and readyto greet the vanity customers. It worked. Monday morning the store reported a complete sell-out. It was one of the biggest weekends ever recorded for that key of the register.
What makes this story interesting is that the newspaper lost the ad. It never did run. Think about that for a minute. By the way, how ready is your store for next week's ad?
Deadline for April Pressure Treated Wood
Special lssue is March 16.
When I discovered my son wasn't c'apable of doing useful work, I got him a job with the government."
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied. 4l
America's new personal drivlng machine seats six and features front-wheel drive, a rellned suspenslon, rack-andpinion sleerlng, a 2.2 liter overhead cam €ngin€ and more to make it a real driver's car.
Plus hundreds of valuable prizes in the
GOLD KEY CLI,.IB SWEEPSTAKES FOR BUSINESS TRAVELERS
(Gold Key Club Members Only')
Every time you slay at a Howard Johnson's Motor Lodge or Hotel, you lncrease your chances of wlnning.
Toll-Free Reservation L-800-654-25@
'More Intormatlon and a Gold Koy Appllcatlon are availablo at lhe Front Oesk of any Howard Johnson's Motor Lodg€ or Hotol, or writo lo Gold Key Club, Howard Johnson Co., 2n Forbes Rd., Braintre€, MA 02184. No purchase necessary.
Kentucky Lumber end Building Melcrid lhdcrs AssocietionMerth 9-ll, basic estimatingtonstruction workshop, The Springs Motel, Lexington, Ky.
Nationd Lumber end Building Meterid Deelers AssocirtionMarch 15, Research & Development and Business Management committees meetings, Capital Hilton Hotel, Washington, D.C.
Confercncc with CongrcssMerch 15-17, Capital Hilton, Washington, D.C.
Yirginia Building Mrteriel AssocirtionMerch 20-Zl, annual convention, The Homestead, Hot Springs, Va.
Southern Herdwood Lumber Menufrcturcrs AssocietionMerch 21-23, annual meeting,Hyatt Regency, Atlanta, Ga.
College of Herdwert end Home Crnter XnowlcdgeMerch 21-23, Fort Magrudo Inn, Williamsburg, Va.
Southern Clprcss Mrnufrcturen AssocbtbnMrrch Zl, annual meeting, Hyatt Regency Hotd, Atlanta, Ga.
Nrtional Associrtion of the Remodeling lndustryMrrch 24?6,4lst annual convention & exposition, Atlantic City Convention Crnter& Playboy Hotel/Casino, Atlantic City, N.J.
Netional lermbcr rnd Building Meterirl Deehrs AssocirtionApril 5, transportation & material handling committee, O'Hare Hilton Hotel, Chicago, Il.
Herdwood Plwood Menufecturcrs AssocietionApril 6t, spring meaing, Hotel Del Coronado, San Diego, Ca.
Retril F-loor Covering InstituteAptil 7-10' education/vacation convention, lnter-Continentd Hotel & Spa, Bonaventure, Fort lauderdale, Fl.
Southwest Hrrdwrlt & Imphmcnt Assodrtion - April ll}'13' convention, Four Scasons Hotel, San Antonio, Tx.
National Kitchetr end Brth Associetion - Apdl l$'13' second annual National Kitchen and Bath Conference, Georgia World Congress C-enter, Atlanta, Ga.
Hldwood Flooring Insldlrtion SchoolApdl 1l-15' Cook Convention C€nter, Memphis, Tn.
Society of Americen Wood Prescrvqs, Inc., - April lS-lt' joint annual meeting with American Wood Preservers Association, Fairmont Hotel, f,lallas, Tr.
Hrrdwood InstituteApril 17, third annual Daphne Furniture DesUn Award ceremonies, Top of the Mart, Southern Furniture Market Ccnter, High Point, N.C.
Americen Herdwerc Menufeclurtrs AssocirtionApsil2$21' Southern Hardware Convention, Fountainebleau Hilton, Miami Beach, Fl.
Lumbcrmcn's Ascodrdon of TcrrsAprll 2$May 1' 9th annual convention & eryosition, San Antonio, Tx.
Acc Hrrdwert Corp.April 2$Mry 2, spring convention, Dallas Convention Center, Ehllas, Tx.
Amcdcen HJdborrd Assodrdotr - lley 14, annual meeting, Fort Magyuder Inn, William$urg, Va.
Amcrlcrn lncdtrtc of fltchcl Dcrlcn - l|ry $11, Kitchen Speciali* Training School, Oklahoma City, Ok.
Southern htssule Trcdcn Assodrdon - Mry 11-13' spring meeting, Kiawah Island Resort, Charleston, S.C.
National Particleboard AssociationMey 14-18, semi-annual meeting, Innisbrook Hotel, Tarpon Springs, Fl.
March,1983
It's Redwood on the Outside
Visual beauty is not the only quality of redwood siding. Above average insulation against heat and cold is provided by redwood's low density, meaning that it has a high percentage of dead air spaces in ratio to wood substance.
In insulating value, a redwood board one inch thick is equal to 6 inches of brick, 9 inches of cement block, l4 inches of concrete or stucco and over 1,700 inches of aluminum. The insulation protection provided by redwood can keep a home comfortable year around with a minimum expense for heating or air conditioning.
High stability makes redwood a durable all weather siding, capable of lying straight and flat for the life of the structure with little or no checking or other weather damage. Durability also is an important characteristic oi redwood. It is resistant to decay and insects.
Redwood may be stained, painted or left to weather to a mellow shade. Bevel, channel shiplap, V shiplap, board and batten, and tongue and
groove patterns make redwood adaptable to every style of architecture and setting. Rustic siding textured with knots and streaks of heartwood and sapwood also is available in a varietv of Datterns.
NATURAL, yet elegant. redwood siding is perfect for sophisticated architecture as well as rustic country cottages. The wood provides natural durability and resistance lo insects and decay in addition to a warm, attractive aooearance.
I and Oklahoma dealers in several years attended this year's convention in Kansas City despite a major snow storrn which dumped up to eight inches of snow on a large part ofthe area before and after the show.
Most dealers we talked to at the convention reported that business is greatly improved over a year ago. Last year at this time they were facing a difficult period with an extremely cold winter, sluggish business and severe cash flow problems.
After a slow start. 1982 turned out to be a satisfactory year for many dealers. The last few months of 1982 were very good. For many it helped make up for the poor business in the early months of 1982. Winter so far has been relatively mild and this has continud the good business for many.
Anumberof areas were hurt bythecost of money for the second home market. Generally, money was available for housing but at rates which were prohibitive for the average prospective buyer.
The recent reduction in interest rates should continue to have a favorable reaction on business in 1983. If rates come down a few more percentage points, it should spark business considerably.
There is a great pent-up demand for housing and lower interest rates should translate it into business for the dealer.
If consumer confidence continues to improve along with the lower interest
rates, we could see big business in mid-1983 for the retailer. It is long overdue as we have been facing two years of very difficult operations which has taken its toll on the industry at all levels.
We are already seeing greater demand and higher prices for lumber and building products caused by the improved dealer sales at the end of 1982. If business continues to improve, we can see some product shortages and increased product costs. While it will be a welcome problem from reduced business, it does bring the threat of increased inflation.
Dealers in the lower Midwestappcar to be doing better right now than most parts of the country. Busines is ahead and many are planning to replenish their inventories.
One of the dark spots on the horizon is the threat of a duty on imported lumber products from Canada. Our industry relies heavily on Canadian lumber and restrictive duty would increase the cost of housing and put a damper on business.
The Mid-Amedca Lumbermens Association has joined with others to oppose the imposition of this unfair duty. Many domestic producers of lumber have lost theirmarkashare in the Midwest and are now trying to ga it back by restrictive and primitive m€asures.
A part of the blame can be found in the Federal government itself which has creatd and continued the high cost of Federal timber @ntracts, restrictive conservation practices and prohibitive ship ping practices. Thesc all have had the effect of bringing about higher prices ofdomestic lumber products.
As we ended the 1983 C-onvention, we saw a great deal of optimism for the months ahead. Although the last two years have had a negative effect on the financial position of many dealers, now could be the time when dealers should build their businesses and strengthen them for the years ahead.
llOSf aealers indicate sales and actUltivity are increasing slightly. Not too much to brag about, but let's hope the trend continues.
Commodity prices in most instances are firm, particularly lumber and
Complete details of the elections will follow in a later issue of Building Products Digest.
Plans for the upcoming summer management conference in Savannah on June 2-5 also will be forthcomine.
plywood. If that situation continues we could face much higher prices when demand peaks and it could bring price controls again. Old timen still say the most profitable yqars were during the O.P.A. (Office of Price Authority) days in the early'{$s.
The Conference with C-ongress will be held March 1617, Capital Hilton Hotel, Washington, D.C. lt looks as though the MRA (Mortgage Retirement Account) will bc our key issue.
You know, whaher we like it or not, LBMDA and the national association repres€rt all building material dealers in Louisiana as well as the nuion. We only receive membenhip dues from 6090 of eligible firms hcre; yet, the total industry reaps the hnefits of our efforts. This is a fact and we emphasizc thu point whenwer the opportunity arises.
I am sure that you will appreciate the following as much as I did. Just before Christmas, 16 memb€rs of Wood Unlimited (New Orl€ans association) trcated l6 orphan boys from the Waldo Burton Home for Boys in New Orleans to dinner out and a Tulane basketball game. Who said everything is bad?
Tgf TEXAS Legislarure is back at I work and will remain in session for the next 140 days during which they anticipate discussing over 5,000 pieces of
legislation.
One of the most important to lumber dealers will be a new condominium act which was introduced last session, but.because of objections by lumber dealers and others,died in committee. This year, the
EH*${*S},1i1*1i:.{$
Apartment Association, which is a sponsor of the bill, has been conferring with realtors, home builders, bankers, title companies, and LAT's attorney, Robert Bass, to see if all of the objections can be resolved before the bill is introduced.
Although great progress has been made to refine the bill, it is anticipated that when it is filed in the next few weeks. it will not fully protect the lumber dealer's lien rights. The association will continue to monitor this legislation and keep you advised of developments.
San Antonio's Convention Center will be the site of our 97th annual convention and exposition, April 29, 30 and May l. The four hotels that will be used by the association are the Four Seasons Plaza, Hilton Palacia del Rio, Hyatt Regency and La Mansion. The Hyatt has been designated headquarter's hotel with the president's dance and banquet scheduled for their ballroom.
The Dataline Corp. is sponsoring seven one-day seminars to introduce lumber dealers to the capabilities and uses of microcomputers as management tools. Unlike most seminars, these sessions will include hands-on use of the new, small business computer, the Dataline 525, which they have developed for small retail lumber dealer operations at the urging of L.A.T. This small unit will put the advantages ofcomputers at the fingertips of any size lumber dealer doing as much as several hundred thousand dollars in sales each year.
Today's new, small computers are coming within the financial reach of every dealer. If you haven't taken the time to look at computers, don't let this opportunity pass. There is no charge for the seminar which will include the basics of computer terminology, computer functions, assessment of your own computer needs, actual use ofthe computer and an on-site visit to a dealer using a computer system.
I CCLAIUED as one of the state's /Ilmost gifted writers and historians, WalterT. Durham, chairman of Durham Building Supply, Inc., Gallatin, has published his third book dealing with the history of Sumner county, Rebellion Revisited, a History of Sumner County, Tennessee, From 186I -I 870.
Long active in TBMA, Walter has served as a director and vice president of our association. We commissioned him to write the ofhcial history of our association and the building material industry, published on our 5fth anniversary. Copiesof The Building Supply Deoler in Tennessee-A History of the Tennessee Building Moteriol Association, 19251976 are still available from our office.
Another active association member. Grady Haynes, president of Haynes Brothers Lumber Co., Murfreesboro, has just published the fourth edition of his Handbook for Employees. This 22 page booklet is one of the most complete handbooks for employees that we have o<amined.
It has been our observation that those who do not have written policies leave themselves vulnerable, especially when it comes to dismissals. In addition to establishing employment policies, it eliminates
controversy. A policy handbook also creates employee relationships by letting the employee know in writing what his benefits are with your organization.
Grady has been kind enough to furnish our associaton with a supply of his handbooks for the cost of the printing. If you would like a copy, please contact the office. executlve
Seminars will be held in Big Springs, March 3; Amarillo, March 4; Dallas, March 7; Austin, March 8; San Antonio, March 9; Corpus Christi, March l0; Houston, March ll.
lOlLOW up on rhe annual Conven- I tion/Housing & Building Products Show at the Radisson Plaza Hotel and Civic Center in Charlotte, N.C., will appear later.
Up coming events include Conference with Congress, March 16 and 17; Basic Estimating Clinic, Greenville, S.C., and Greenville, N.C., March 22 and 23,29
and 30, and the Good Idea! Conference with Jim Pence at Greenville, S.C., Charlotte and Raleigh, N.C., April l2-t4.
Summer Conference will take place at the Grove Park Inn, Asheville, N.C., June 9-12. The Young Carolinians Idea Exchange is set for July 28-30 at the Fairfield Inn, Sapphire Valley, N.C.
Of course, CLBMDA will take part in the NLBMDA's annual meeting at The Pointe, Phoenix, Az., October 8-12.
ltnSf, the stock market raised the f confidence level a bit, then interest rates started down, then we had a couple of months of pretty decent weather for this time of year. Whatever the combination of reasons, business has generally been better for most of the members we have talked to. Not any records, and very
inconsistent, but still better.
Of course. with manufacturers' inventory levels being down so far, the spurt of activity has shot some prices skyward as many had predicted. We still follow one of the "market basket" houses we used to publish, and prices are creeping back up toward the high which was reported in July of 1981.
"Cautious optimism" has been so overworked that it now describes the norm, not an infrequent condition. So
just let's say that 1983 isgoirg to be a better year for everyone. However, as we've said before, it's going to be a Whole New Ball Game, and that's the very appropriate theme for this year's annual convention at The Homestead, March 2U22.b don't miss it.
The mortgage retirement account tops the NLBMDA priority list. Senator John Tower will introduce legislation early in tNs scssion of Congress to allow IRA contributions to be invested in one's home mortgage. NLBMDA will take the lead in trying to gather maximum bipartisan support for the measure. In a meeting, Congressman Tom Bliley of Richmond said that the MRA has a good chance of success. We have written to the members of the Virginia delegation requesting their support as co'sponsors.
I ET'S START off in a light veinbdid you know that it will be two long years before we have a new President, yet there are already more than 43 declared candidates for President in the 1984 election?
Now for the more mundane items that are bothering all of us most of the time. As an example, fixed mortgage rates have jumped to as high as 13.590 in the past three weeks from a low of 12.590 on loans that are not backed by government insurance or guarantees. Lenders attribute the increase, after six months of declines, to anxiety about the record federal budget deficit. So after a six month free fall, fixed mortgage rates are rising again.
And yet we have only to look back a little to learn that no sustained economic recovery in history has been launched in the face of interest rates as high as today's I l9o prime rate. So it is little wonder that the policy since July has been driven by almost religious devotion to drag rates slowly down. The President, in his State of the Union address. called for further reduction ofone or two points. The trou-
ble is that interest rates have gone up in recent days, not down. Even though this may be short lived, it suggests that the Fed is running into strong market resistance. By any yardstick of past performances, this can only mean modest interest rate relief and a limping recovery.
The most immediate reason for the interest rate flurry was the blunt warning by Fed chairman Volcker that the objectives oflow inflation, falling interest rates, and a growing economy just cannot coexist with massive federal deficits.
The Fed is committed to bringing rates down, possibly a point or so to help recovery, but they also say that the recovery must be modest as long as federal deficits remain high. It's a policy that most financial traders find unavoidable. They say "the recovery is happening, but we already have a govemor on it."
Unfortunately, short term interest rates are beginning to rise. Many think the rates are being pushed up because investors fear that the Fed sees limits on how far it can go to keep rates from rising in the face of this unacceptable federal bonowing. The money supply has been growing and the Fed has warned that it
cannot be counted on to expand money and credit indefinitely. This should be taken by those in authority very seriously. Otherwise, it will feel compelled to clamp down if any sigrrs of inflation are being rekindled.
I hope the Fed holds to the course of relative ease in restraining moneygrofih that it has pursued since last summer. Under that policy interest rates declined while the inflation rate fell to less than49o annually. The breaks we have had in oil prices have already dampcned inflationary pressures, and may do so even more. Maybe it will help reassur€ the Fed that it need not tighten money and credit as an anti-inflation m€asure right now. To support thesc efforts and help push rates down further, Congress and the Adminisration should take action to trim future budget deficits substantially. What the Fed wants, and what the nation must have, is sustainable, non-inflationary growth. Help is needed from both Congress and the President ifthis goal is to be achieved.
Congress could help reduce interest rates p€nnanently by reducing the deficit and by resisting bailouts, but if Congress simply orders ftrtes put down, it will achieve nothing but a resumption of inflation, perhaps at a faster rate than before.
Redwood is extending its leisure image with use in saunas and hot tubs.
The natural durability of the wood as well as its resistance to moisture make it a natural choice for a high humidity environment. Redwood seats stay warm and comfortable to the touch, never becoming clammy with moisture or water. Moisture also appears to enhance the color and characteristics of the redwood interior of a sauna making it warm and attractive to the eye. Redwood hot tubs harmonize with the garden settings either in or out of doors.
Redwood is assuming more importance in the leisure market as the popularity of the sauna and hot tub increases all over the countrv.
Visitors to The Pacific Lumber Company's Mill B complex in Scotia, Ca., this spring will see something of a rarity these days-a brand new sawmill side built specially to handle large old growth redwood logs.
In an era when most new sawmills are built small to handle large volumes of small diameter logs, such a big layout is most unusual. The ll4-year-old company tore out its Mill B number one side entirely last year and replaced it with a state-ofthe-art set up which combines great accuracy with improved production.
The $2,000,000 project entailed a new inside log slip; a new live log deck; a new nine-foot Kockums high strain band mill; a new two block Filer & Stowell carriage with 84" opening; new set works and electric drive from Industrial Electric; a new 8" x72" Schurman edger with infeed table, and a fully enclosed IrvingtonMoore trimmer.
Before the new machinery was installed, the foundations under the bandmill and carriage were rebuilt entirely and isolated from the rest of the mill underpinnings. Installation and all construction were accomplished with Pacific's own crews.
After the new #l side was up and running, the f2 side carriage was rebuilt entirely, and the f2 bandmill, a l0 footer, was overhauled.
The {2 edger, also an 8" x 72" Schurman, was fitted with a new infeed table, operator cab, laser lights and set works to match the #l edger.
REDW00D is a good choice for saunas and hot tubs because of its resistance to m0isture. Both are active sellers in the leisure products sections of home centers.
The eight-foot #3 side, which is usually run only when #l or {2 is down, got a new log deck to keep things even.
With #l and #2 rigs running, the eight hour capacity of Mill B is 300M BM. It is interesting to note that when Mill B was built in 1910, it contained two l0-foot bands and two 8-foot bands and cut l75M BM per eight hour shift.
All the old growth redwood logs cut at Mill B come from Pacific's 167,000 acres of timberland. Old growth fir is cut at Mill A in Scotia and young growth redwood and fir at Pacific's mill in Fortuna.
With the Mill B project completed the Scotia crews are now busy with a
Located on 123 acre site. Sale includes two sawmills, office, repair shop, four lumber sheds, scales, kilns, boilers, planer, yard eguipment, and highway equipment.
Complete operating plant located on 150 acre site. Note: Pl) /'/ood and log inventory to be offered separately.
o Property inspected by appointment
. Plants to be sold separately
. Bids due April 29, 1983
r Contact Henry Long, Waymon Paul, or Mike Moore for complete brochures on each plantAmSouth Bank (Nq 3es41
Property owned by TMA Forest Products. Inc.
complete renovation of the Mill A fir complex. This project is budgeted at $10,000,000 and is scheduled for completion this fall. The new Mill A will be enclosed in the same building and will also take over the adjoining plywood plant, which was closed in October. Process equipment will be new from the log slip through to the planer chain. Eight hour capacity will be about 200M BM.
The Mill B sawmill is open to the public weekdays 7:30 a.m.-ll:00 a.m. and l:00 p.m.-3:30 p.m. Every year from 40 to 50,000 visitors take the self guided tour.
Manufacturers of fence boards; posts and rails; decking; specialty items. Our sawmill and re-man facilities provide us with versatility in meeting your customer's needs.
P.O. Box 248 Arcata, Ca.95521 (7071822-1779
Russ & Bob Britt
Decorative products consumers have been profiled in a recent Frost & Sullivan study which details product usage as well as buying characteristics and behavior.
Based on data collected from 15,029 adults and ll,0o0 histories obtained in the Simmons Market Research Bureau's annual study, the report covers wall paneling, wallpaper, wall-to-wall and indoor/outdoor carpeting, no-wulx vinyl tile and sheet goods, exterior and interior paint.
Over 4OVo of the home improvement buyers purchase interior paint. Fully 8290 of the households buying paint apply it themselves. Only a small percentage of the significantly older group buys oil paint. Nearly a third ofall paint is purchased at paint stores. Sears accounts for a quarter of the remainder with hardware stores and home centers sharing the leftovers. The interior paint buyer closely resembles a home imProvement buyer.
Exterior paint is the second most popular purchase with l79o reporting a purchase within a 12 month period. These buyers are characterized as slightly upscale of home improvement product averages, strongly male-oriented and heavily d-i-y. Latex paint dominated although 2790 bought at least some oil-based paint and l99o bought stain.
Wall paneling buyers, accordingto the study, are likely to be d-i-yers, often middle-aged, middle-income blue collar workers. A third of the
households buying paneling account for more than half of the total amount spent for the product; the remaining buyers spent less than $20.
Purchasers of wallpaper are younger and more upscale than the average home improvement product consumer; 44c/o are under 35 while only 4090 of all home improvement product buyers are that young. More women buy wallpaper. Purchases are small, with two-thirds spending less than $100 per year. Less than 390 spend more than $500 annually.
Wall-to-wall carpeting is a d-i-y purchase for 3890 ofthose buying it. These consumers were younger, less
Winter furniture markets in both Dallas, Tx., and San Francisco, Ca., recorded improved attendance and buying for the first time in five years, according to Dave McCullam, v.p., Northwest Hardwood, Inc., Portland, Or.
Dallas showed more table groups (1319) than San Francisco (986) with figures more closely paralleling the case goods survey made in High Point, N.C., last October in both styles and woods used.
C-alifornia showed contemporary in 51.390 of the showroom spaces while Dallas showed 43 .8 9o Oriental in San Francisco was 790 compared to 6.390 at Dallas. Early American and rustic ranch dominated Dallas while California showed more tradi-
educated and with lower incomes than the product group as a whole. Buyers of indoor/outdoor carpet are older with higher incomes than most home improvement product buyers. Residents of the West buy the most indoor/outdq)r carpet.
Only 5890 of the no-wax floor tile purchased is installed by the buyer or a member of his family. No-wax sheet vinyl buyers are solidly middleclass with a hieh p€rcentage of d-i-y installation. Demographically, the group coincides with what many home center retailers see as their target shopping group.
tional styles such as l8th Century English, English country and French provincial, court and country.
Oak dominated in the West with 34.6010 compared to ?5.390 in Dallas and 25.4s/o in North Carolina. Cherry and walnut were more frequently seen in Dallas than San Francisco where burl figures were tabulated at an all time high of 9.50/0. Printed or embossed grains were 8.190 at Dallas; 9.590, San Francisco; l0.l9o, North Carolina. Painted or enameled table groups reached 5.890 in Dallas, 5.590 in San Francisco and 690 in North Carolina.
The Southern Cypress Manufacturers Association and the Southwestern Hardwood Manufacturers Club will meet in conjunction with the annual meeting of the Southern Hardwood Lumber Manufacturers Association, March 2l-23 tt the Hyatt Regency, Atlanta, Ga.
The Kentucky Lumber & Building Material Dealers Association will conduct a three day serninar on basic estimating and construction at The Springs Motel, Lexington,Ky., on March 9, l0 and ll.
Instructor will be Rudy Jones, former director of the Small Homes Council of the University of lllinois, assisted by Tom Miller of Allied Sash & Door Co., Louisville, Ky.
Chris Slaughter, Slaughter Brothers, Inc., Dallas, Tx., got away for a Colorado ski vacation.
Mike Miller is the new v.p. and gen. mgr. at A.L. Sandlin Lumber Co., Inc., Mobile, Al., a div. of Stringfellow Lumber Co., reports Don Fisher, pres. at Birmingham Hq.
Robert E. Zpse, resident mgr. of the Potlatch Corp. Cypress Bend plant, McGehee, Ar., is now v.p. of the Arkansas Div.
Greg Godwin is the new mgr. of Cox Lumber, Inverness, Fl.
Richard E. "Dick" Kenley is now field sales mgr. and B. Jack Beene is plywood and particleboard product mgr. at Temple-Eastex Inc.'s Building Products Div., Diboll, Tx., according to Joe K. Sample, v.p.-marketing. Glenn E. Burgeson has been named mgr. of market analysis and planning.
Catherine Vercaemert is the new assistant sales mgr. for Boise Cascade in the South Atlantic region, supervising plywood sales from plants in Moncure, N.C., and Chester, S.C.
Kevin F. Kelly, Melbourne, Australia, head of Hoo-Hoo International, was honored by the Memphis, Tn., HooHoo Club when he visited their city.
Mike Day is sales mgr. at the new Raines Lumber Co. CCA treating plant, Birmingham, Al., according to Bartlett Rainey, vice chairman and c.e.o.
A.P. Whitson, chairman of the board, Whitson Lumber Co., Nashville, Tn., is chairman of the annual meeting planning committee of the Southern Hardwood Lumber Manufacturers Association, according to R. C-ollins Sullivan, pres., Sullivan Lumber Co., Preston, Ga., who heads the group.
Frcd L. Omundson. Osmose Wood PreservingCo., isthe new chairmanof the American Wood Preservers Bureau; Michael F. Godfrey, vice chairman; Charles E. Thomas Jr., pres. and treas.; Byong I. Min, v.p. and sec.; Donn Keefe, v.p. and chief inspector. Named to the Board of Governors were W. Ted Wier, Weyerhaeuser Co.; Dennis Johnson, Metropolitan Lumber Co., and Al Baxter. J.H. Baxter & Co.
Tom McAndrrcw has moved from Scotty's, West Palm Beach, Fl., to the new unit at Greenacres City as mgr.
Bernard Marcus. chairman and c.e.o. of The Home Depot, Atlanta, Ga., will be a speaker at the Home Improvement Products Market, March 23-A at The Halloran House. New York City.
Allen E. Murfin is the new associate director of the Southwest Hardware & Implement Association, Fort Worth, Tx., according to R.B. Allen, executive v.p.
Carl A. Johnson, chairman of the board, Walter Tips Co., Austin, Tx., has retired after 57 years.
Barbara Murray is the new marketing mgr.-consumer products at Chapman Chemical Co., Memphis, Tn.
Neil H. Tester is now director of sales at Apache Stove Co., China Grove, N.C.
Ronald E. Fallon is the new marketing director and Phillip H. Kommers, hardware/home centers sales mgr. in the residential lighting div. of Thomas Industries Inc., Louisville, Ky.
Anne Steele has been named director of accounting and Peggy Lynn Benton, office administrator, by Seacoast Building Centers, Myrtle Beach, S.C. Terry Hundley, assistant mgr. of the Boise Cascade door plant, Dallas, Tx., has been named an Outstanding Young Man of America by the U.S. Jaycees.
Willard H. Jones is the new pres. of Walker-Williams Lumber Co., Hatchechubbee. Al.
Bernard R. Kossar has been appointed senior v.p.-marketing for the W.R. Grace & Co. retail group, reporting to Edward H. Tutun, executive v.p. and retail group exec.
Thomas M. McEvoy is the new mgr. of residential ceilings in the Charlotte, N.C.,regional office of Armstrong World Industries.
Harry J. Kane, executive v.p.-finance, Georgia-Pacific Corp., Atlanta, Ga., has resigned from the board and the company.
Mark Austell is the new pres. of McShan Lumber Co., McShan, Al.
Stan Brenton is managing a Rivendell Forest Products. Ltd. office in Sarasota, Fl.
J.D. Brown is the new pres. of Allied Products Co., Birmingham, Al., according to M.A. Rikard, chairman of the board and c.e.o.
H.E. "Gene" Parker. Curtner-Parker Lumber Co., Memphis, Tn., is the new pres. of the Lumbermen's Club of Memphis; Revis Gobbell, Wilson Lumber Co., lst v.p.; Bob Bell, Bolen-Brunson-Bell Lumber Co.. 2nd v.p.; Farris G. Kennon, Southern Hardwood Traffic Assn.. sec.-treas.
Maurice W. Xring has been elected group v.p. of Georgia-Pacific Corp., Atlanta, Ga. David S. Dimling, Dennis D. Melstron, Michael B. Wilson and George A. MacConnell were named v.p.s.
Danny N. Brittingham is now a marketing rep for American Hardware in Houston and Southeast Texas; Mario Suarez is covering Miami and Southern Florida; Charles V. Wobensmith, Virginia and Eastern Tennessee.
Lanny W. Moore, Builder Mart of America, Inc., and Frank Ulmer Lumber Co., Greenville, S.C., was a speaker at the 9lst Mid-Atlantic Lumber Association Regional Exposition Convention.
Cade Cook has been named market mgr. for solar screening products at Phifer Wire Products, Inc., Tuscaloosa, Al.
Ronald P. Hogan has been elected to group v.p.-distribution div. at Georgia-Pacific, Atlanta, Ga.; Jack J. Castevens was elected distribution v.p., Southeast region; and Lawrence W. Trammel, distribution v.p., Southwest region.
Kevin Kelly, Hoo-Hoo International, Australia, was guest of honor at a Dallas-Fort Worth Metroplex HooHoo dinner.
Eddie J. O'Shields is now representing Fabco Fastening Systems, Townsend Div. of Textron Inc.. in the Southeast.
Arthur Temple, who has retired as chairman of the board of Temple-Eastex, Inc., Diboll, Tx., after 46 years, is being succeeded by Joe C. Denman Jr., pres. and c.e.o.
Robert B. Marto has been named national sales mgr./housing of the GeorgiaPacific Corp. distribution div., according to Ronald P. Hogan, group v.p.-distribution div.
Terry Haynes, Haynes Brothers Lumber Co., Murfreesboro, Tn., and his wife, Lisa, are p:uents of a son born onJan. 5.
Edward W. Duffy, vice chairman, has been elected chairman and c.e.o. of U.S. Gypsum Co., Chicago, Il., effective June l.
Bill Langford, Robbins Wholesale Lumber Co., Tampa, Fl., is recovering from a triple bypass operation.
David Wilson is representing the Western Wood Products Association in Oklahoma and Texas, replacing David Lucas and Frank D'Augustine who have retired.
(Please turn to page 40)
Alcoa Building Products, Inc. has a new replacement door, which reportedly offers energy efficiency, added security, low maintenance and easy installation.
Available in slab. colonial and crossbuck designs, the door's construction is said to make it 2Vz times more energy efficient than a solid core wood door with a storm door.
These energy-saving features include compression weatherstripping, a self-sealing door bottom sweep, and foam and honeycomb core, which all help reduce air infiltration. The door qualifies for the l59o energy tax credit.
For more information on New Products wite Building Producs Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanks!
A small battery-operated light that automatically illuminates bedroom drawers, cabinets or automobile glove compartments has been introduced by Redilite.
The light installs with double sided sticky tape and operates on two AA batteries. A two-way switch rolls on and off in drawers and pushes on and off in cabinets.
Suggested retail price is $2.95.
Kero-Sun, Inc. recently introduced a premium-quality kerosene fuel, Ultra K.
Kero-Sun developed the new fuel, which is packaged in 2.5 gallon lightweight plastic containers, to provide owners of new-generation kerosene heaters with ready access to high quality kerosene for both vented and unvented heaters.
Consolidated Aquathane is a water base urethane concrete sealer and coating that can be used in interior and exterior applications. It reportedly has a low odor and high flash point, which allows it to be used in areas where ecological, environmental or safety standards prohibit use of other systems.
A new heat circulating fireplace with a42" wide front opening is from Temco Fireplace Systems.
The Energy Conserver fireplace provides 427 sq. inches of usable hearth space and has a brickembossed firebox fully lined with steel-reinforced refactory that will not distort. The unit heats and recirculates warm inside air with a louver system that requires no special duct work.
Fans for increased heat output and distribution, glass doors for safety and efficiency, and a combustion air kit that uses outside air for combustion are all available options.
The triple-wall, air-cooled chimney installs with snaplock sections that require no sheet metal screws.
Campbell Hausfeld's new Power Pal, a Vz h.p. portable home air compressor, is being offered with a free consumer tool kit (a $30 value).
The compressor and 5-piece tool kit, regularly selling at $179.95 will be offered together at a suggested retail price of $149.95. The product, which operates off any I l0-volt electrical outlet, has numerous uses including inflating, painting, spraying, cleaning and caulking.
Piezo Electric Products is producing the Bulb Saver, an inexpensive attachment to light bulbs that reportedly extends bulb life by at least three times and shows no visible decrease in light output.
It is a thin disc, consisting of a thermistor with a silicon rubber ring, which sticks to the bottom of the bulb. When the light switch is turned on, the product slows down the initial surge of electricity that can cause bulb filaments to break.
Schlage Lock Co. has new visual packaging for its A, B and F series locks. Transparent packaging retains informative copy and illustrations and the Good Housekeeping Seal. Retailers will be able to continue utilizing shelf merchandising pegboard displays and existing spring action racks.
The Greenhouse Window, new from Capitol Windows, offers the do-it-yourselfer the pleasure of a year-round indoor garden and a novel way to increase the value of his or her home.
Nailing fins around the entire frame is said to make d-i-y installation easy, and the hollow extruded aluminum frame provides structural strength. Standard features include built-in ventilation control, adjustable shelves and a fiberglass screen insect barrier.
Capitol ships the product unassembled in a convenient carton that takes a minimum of floor space in the retail store.
Rubbermaid's new roll-away storage cart is a three-basket cart with coasters and baskets which slide out.
The product comes in chocolate, white or yellow. Packaged knockdown, it assembles without tools.
A four-color carton with illustrations for product use protects the contents from damage and dust while requiring only minimum floor space. It can be used as an end cap display.
A new Kraft tape, saturated to prevent bleed through, is now available to give sharper edges to painted, varnished or stained surfaces.
Easy-Mask painting tape features
a special easy-to-remove adhesive that reportedly will not dry out, pull up finishes when removed or leave residue. Also. it is said not to stretch when applied, which makes straight edses easier to achieve.
A new built-in trash compactor by the KitchenAid Division of the Hobart Corp. features interchangeable front panels and a redesigned control panel.
Model KCS-200 comes with tuo upper and two lower reversible front panels in solid colors of almond and white, and harvest wheat and onyx black. Each panel can be reversed or interchanged with another panel.
The trash drawer is 1.7 cubic feet, and the exclusive tilt-away trash basket within the drawer allou's use of the compactor with or without bags.
Winter shield from Mortell Co. is a cover that weatherstrips, insulates and decorates in the wall air conditioners. Reusable, the product, made of durable expanded polystyrene foam, fits most sizes.
With a wall-fastening system and weatherstrip gasket which seals off drafts and holds the air conditioner cover securely to wall, it may be removed for the summer.
Abbaka Trading Co. has a ne\r' model in its sink line from Juvel of Denmark. Seamlessly' drawn from one piece of solid brass, the selfrimming sink features a drainboard r,r'ith the bor,r'l measuring l3%" x I I," x 5%", r,r'ith 3%" drain opening and outside dimensions of 28t/:" x l6t/:"
The sin k also is available in l8-gauge, satin finish stainless steel. Accessories include solid brass or chrome plated strainers and a solid teak chopping board which, when fitted to the bowl, converts the sink's opening to a usable counterrop.
Touch 'N Caulk. a sealant for the home care market, is a push-button, no-gun caulk that dispenses at the touch of a finger.
Made by Convenience Products, Inc., it is a high-grade, siliconized acrylic, formulated for ease of application and durability. Paintable and resistant to mildew and yellowing, it carries a 2}-year guarantee against hardening or cracking.
The size of the hole and the weight of the touch on the nozzle control the size of the bead expelled. Waste is eliminated because dispensing stops upon removal of the finger rather than continuing to ooze out as in conventional systems.
Extraordinary shelf life before and after opening is achieved because the product, in an airtight cell, won't dry out.
Aladdin Industries now has a Black-Out kit, designed to meet emergency lighting needs during power shortages, hurricanes, tornados and other situations.
A neu steel door and frame from Benchmark has been designed to turn a closet into a home security vault. It installs into an existing wood frame opening.
The pre-assembled Safe-T-Closet comes complete in one carton designed for point-of-sale, and features a keyless pushbutton deadbolt lock. The security door can be merchandised with a number of sales aids including a working floor display, literature and audio-r'isuals.
A new line of do-it-yourself heat exchanger kits that mount on wood or coal stoves to provide supplemental home hot water is from Tubular Systems Corporation. Installed with plumbing connections to a water feed line, the units are rectangular shaped, flat pancake coils for optimum surface contact.
Furnished with pressure relief valve, the kits come in three standard sizes. Ifpainted black, the kits can be used as solar heat exchangers. They are priced under $125 each.
Staples reportedly are positionedautomatically and driven into hardwood flooring at the proper angle with the Bostitch Mark II pneumatic floor stapler.
Staples are driven with a tap of the companion hand mallet atop the tool to activate the pneumatic mechanism. The product drives coated chisel-pointed staples from I 3A" to 2" leg lengths. Staple penetration is controlled to meet fastening requirements without causing hammer marks.
The air-driven flooring tool can be converted into a conventional trigger-operated stapler by removing the flooring shoe and handle attachments with a wrench.
Super Lock, an innovation in Jecking doors, chains the entire doorknob to the door and wall framing.
Resisting sawing, filing, forcing or slipping, the chain is completely encased by a loose fitting steel cylinder which rotates with the motion of a saw or file, preventing access to the chain inside. A 3 in. deep mounting bolt resists the application of force to rip the lock from its mounting.
The lock can be removed only when the door is completely closed, making it impossible to slip the lock from outside. With the exception of the stop, all parts are steel, brassplated for corrosion resistance and appearance.
The lag bolt is inserted directly into the wood door framing, providing a secure mounting. A plastic stop fits over the end to hold the chain at a distance from the door, preventing scratched wood. The protective cylinder surrounds the chain which is
Heavy Oll Pentachlorophenol
Water borne Pentachlorophenol
attached to the lag bolt at one end and to the doorknob-sized ring at the other.
The unit is mounted to the door stud at a distance that requires the door to be completely closed for placement or removal of the ring latch from over the doorknob. Once the ring is resting against the neck of the doorknob, the door can be opened just like a conventional chain lock to permit conversation, receiving of small packages and visual identification of callers. Suggested retail price is $5.99.
For more information on New Products write Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanks!
Electric bills during summer months reportedly can be reduced as much as 3090 with the EconoMister. The unit, which connects to an ordinary garden hose and is placed near a home's air conditioning unit, disperses a continuous, ultra-fine mist around the condensing coils. The surrounding air temperature is lowered, heat is removed more quickly, the unit's operating efficiency is increased and electric bills come down.
The unit retails between $10 and $ 15. The average increase in a home's water bill is said to be about $l per month.
Pow'r-Mate, a complete new line of battery chargers and electric welders designed specifically for the fast-growing do-it-yourself market, is available from Century Mfg. Co.
Included in the new line are ten chargers, from the 60 amp wheel type heavy duty charger to the I amp, l2-volt bench charger.
Also, a specialized line of three different welders includes a 230 amp AC/140 amp DC model with three types of welding currents.
Precision drill guide, a new multipurpose tool from General Hardware, reportedly converts your customer's portable power drill to precision workbench accuracy.
The portable, lightweight guide can be adjusted to drill any angle by turning the knobs to a setting on the marked base. It answers a wide variety of drilling requirements, including 90 o, center and angle drilling, as well as edge sanding and chamfering, doweling, carving, shaping and lock installation.
The product attaches to all Va", %" and Vz" electric drills with %" x 24 threaded shafts. It features an adjustable depth stop, strong, highimpact fiberglass construction and folds flat for tool-box storase.
A sprinkler with a 4-in. pop up height for unobstructed spray distribution has been introduced by the Turf Div. of Rain Bird Sales, Inc. The model 1804 has a patented co-
molded, multi-function wiper seal which is said to clean the stem as it pops up, flush debris away as it retracts and keep it from entering the unit at the nozzle/wiper seal interface.
It also features a filter screen under the nozzle to prevent clogging and a fully open t/2" threaded inlet to facilitate case flushing and speedier installations. The sprinklers are available in a full range of nozzles.
Channel Drain, a new basement waterproofing system, is a do-ityourself product to be installed by the homeowner.
The 4-ft. sections of ABS plastic channels, which retail at $4 per ft., are sold in units tailored to fit the problem area in each basement.
The cost of the sections is said to be about Zth the price of conventional waterproofing systems.
Engine. Drill, a 1.25 HP gas powered tool from Tanaka, is useful at remote sites or where electricity is unavailable.
The drill features a23 cc, forced air cooled, two-cycle engine, high torque reduction gear box, cen-
Six clear plastic containers for the refrigerator sit on an ll-in. trayturntable, keeping food visible and available.
Each triangular container holds more than I % cups and has an airtight white plastic lid. The Stack & Spin, which is 4" high, retails for about $20.
W.W. Henry Co. has a line of three different wallboard adhesives developed to fill contractor and d-i-y needs.
A solvent-rubber based #117, a non-flammable latex based #236. and a rosin-based mastic #736 are adhesives recommended for use on smooth, sound interior subsurfaces for the installations of pre-finished hardboard, tileboard, chalkboard and fiberboard.
The manufacturer supplies specially tooled 5 in. x 5 in. spreaders inside each carton.
trifugal clutch, all-position carburetor, Vz" Jacobs chuck. and weighs 8.8 lbs.
It features quiet operation with one hour long fuel capacity. The electronic ignition module has a five year warranty.
U.S. Metal Container Co. now has two new Blitz spare fuel tanks in l-gal. and 2%-gal. sizes, which reportedly exceed governmental safety requirements.
The tanks come with a pouring spout, which stores under the hand grip and has a brass screen.
E IVE TYPES of nreranti, four f I'ronr the snecies Shorea and one fronr Shorcla rugosa. all classified as light hardwood. are imported fronr Peninsular Malal'sia as established species lor pl1'wood man ufact u re.
Meranti bakau, produced b1' a singf e species Shorea rugosa. is the commonest tree in freshwater swamps. Light-colored. the sapwood is distinct fronr the heartwood which is a'light red-brown. When planed. it is not lustrous, but has a stripe figure on the radial surface.
The texture is coarse and even with grain interlocked. There are no growth rings and the vessels are moderately large and usually few in number. Tyloses (growth fronr one cell into another cell) are usualll' few and there are no deposils. Wood parenchyma (tissue) is both paratracheal and apotracheal. Rays are mediunr-sized and can be seen on the cross section.
Although similar in structure to light red and dark red meranti, the meranti bakau does not nrix well with them because its color and density are not compatible.
More susceptible to seasoning degrade than other merantis, this wood requires approximately 2 months for r/:" boards to air dry and 3rl: months for |/:".
The graveyard test for resistance to termite and fungus rates meranti bakau as moderately durable. Tests also show that it is not amenable to preservative treatment in the open tank, but absorbs preservatives readily under pressure.
Dark red meranti, mainly from Shorea curtisii and S. pauciflora, is found throughout Peninsular Malaysia. The trees grow on low hills or ridges with well-drained soil.
It is much like meranti bakau in general characteristics except for the heartwood which is red-brown weathering to dark red. The planed surface is fairly lustrous with a stripe figure on the radial surface and narrow grey-colored streaks on longitudinal surfaces caused by concentric layers of resin canals.
The timber seasons in approxinrately the same time as n'reranti bakau, but is not susceptible to degrading. Thin boards require piling stickers to prevent cupping and warping. The stack may need weighting.
Five different merantas . . . uniquely colored hardwoods. . . varying capabilities. all produced in Malaysia. widely used for plywood and Yeneer.
Classed as not durable to moderately durable in graveyard tests. it is immune to powder-post beetle attack. Creosote-type preserving by standard open tank treatment is considered difficult.
White meranti comes from Shorea bracteolata and hypochra which are found in low lands.
When freshly cut, the sapwood is indistinct. but changes color and becomes defined with drying. Heartwood which is almost pure white when cut changes to yellow-brown or buff and weathers to golden brown or brown. The planed surface is lustrous with a subtle ribbon figure. General characteristics are similar to other merantis except for the vertical intercellular canals which are the concentric type filled with white resin.
Seasoning time is 2 to 5 months depending on thickness. but care is required to avoid cupping and warping. Moderately durable and immune to powder-post beetle infestation, it is classified as east' for preservati ve trdatment.
Light red meranti, the product of several species of Shorea including acuminata, leprosula and parvifolia, is found in well-drained forest
areas. often up to 1,600 feet above sea level.
Similar to dark red meranti. it is lighter colored r+'ith lor+'er densitl' and fewer resin canals on the longitudinal surfaces. The heartwood is light-red or pink brown. When planed it has attractive speckles on the radial surface. The grarn rs wav!.
Properll seasoned. it does not degrade and holds its shape well although thin stock requires adequate stickering. Drling time is contparable to that for other merantis.
Although the heartwood is resistant to fungal attack. the timber is not resistant to termites. Most species are in the not durable group, but immune to powder-post beetles. The sapwood takes preservative readily. but the heartwood does not. resulting in a difficult to treat classification.
Yellou' meranti comes fronr a nunrber of species of Shorea including .laguetiana. found on ridges in hill jungles and resinalqgra found at lou elevations.
With distinct light colored sapuood. it has light lellou'-brown heartwood. often uith greenish or olire tinge. uhich ueathc-rs to a light-brou n. Without luster. the planed surface has a faint stripe ligure on the radial. C)ther chartcteristics are t1'pical.
Despite taking nrore tinre than other merantis. it can be seasoned without trouble. lt is classilled as not durable u'ith danrage caused b1' ternrites. lt is highll' susceptible to beetle attack. Open tank preserving is nroderatell' diffi cult.
All nrerantis are useful for a rarietl of construction and uses including beer vats. coffins, wine casks. boat framing. truck bodies, butter churns. police batons and sonre cabinetrl in addition to veneer and pl1'r,lood.
Inlorntation used in writin.g this artit'lt' ras (xccrpt(d jronr Commercial Timbers of Peninsular Malal-'sia, 2ttblished jointlv b), the Department ol Forcstry, Pcninsular Mala_vsia and the Mala)'sian Timbar Industrv Board. - cd.
A glossary of architectural window and door terms is $1.50 (additional copies 504) from Acorn Building Components, Inc., 12620 Westwood, Detroit. Mi.48223.
A door replacement systems brochure is free from Alcoa Building Products, Inc., Two Allegheny Center, Pittsburgh, Pa.15212.
A four-color brochure on toilet repair valves is free from Mansfield Plumbing Products, 150 First St., Perrysville, oh.48u.
Copies of the revised "Retailer's Handbook of Federal Regulations" are available for $6 plus tax from the Florida Lumber and Building Material Dealers Association, P.O. Box 7125, Orlando, FI.32854.
A full-color brochure for do-ityourselfers on screening is free from Phifer Wire Products, Inc., P.O. Box 1700, Tuscaloosa, Al. 35403.
Full details on the high-lifter Yale Selector 3000 are free from Eaton Corp., Yale Industrial Truck Division, Dept. 2m, 11000 Roosevelt Blvd., philadelphia, Pa. l9ll5.
Single copies of the 32-p. "Aluminum Window Installation Manual" are free from the Aluminum Remodeling Action Center,438 W. 37th St., New York, N.Y. lml8. Additional copies are $2 each.
Color brochures on orbital-action jigsaws, hammer drills, cordless drill/ screwdrivers, grinders and rotary ham-
mers are free from Dave Kimball, Marketing Services, AEG Power Tool Corp., One Winnenden Rd., Norwich, ct.06360.
A 48-p. mechanical rubber goods catalog is from Lavelle Industries, Inc., 424 N. Wood St., Chicago, 11.6M22.
Broch ures on pressure-treated lumber, a new water repellent for wood and a 3Gyear guar.rntee on outdoor residential lumber are free from Koppers Co., Inc., Western Wood Products Div.. l0l S. Kraemer Blvd., Placentia, Ca. 9267O.
A free kit explaining details ofa dealeroriented co-operative advertising program is available from Minwax Co-op Advertising Literature, P.O. Box 68874, Indianapolis, ln. &?58.
on all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in Building Products Digesl, Many thanks!
A Western Wood Products Assn. data sheet designed to increase use of wood products in non-residential construction is available in large quantities for $5 per 100 to full members and for $7.50 per 100 to all others. Order from Clo Mceueen at (s03) 2u-3930.
A free 8-p. technical bulletin (#2223-3Ol) on expansion joint covers for built-up roofs is from GAF Corp., Building Materials, l4O W. 5l St., New York, N.Y. 10020.
A leaflet (QZ 0l-83) on non-elecrric thermostatic heating control valves for hot water or low-pressure steam systems is free from Ammark Corp., l2-22 River Rd., Fair Lawn, N.J. 07410.
Copies of "Economics of Gas vs. Electric Ownership (of Lift Trucks)," MH-1062 and "Lift Truck Selection Guide," MH-1064, are free from the Industrial Truck Division, 21800 S. Cicero Ave., Matteson, Il. 60443.
A brochure on a do-it-yourself room divider, balcony or srair railings is free from Mansion Industries, P.O. Box 2220, Industry, Ca. 91746.
A full line of affordable doors is described and illustrated in a free 4-p. brochure from Simpson Timber Co., P.O. Box 566, Redmond, Wa. 98052.
An 8,t-p. illustrated catalog (tEI) of industrial tools, fasteners and work accessories is free from Malco Produos, lnc., Annandale, Mn. 55302.
A free new full-color catalog on steel siding is from Noranda Building Products Co., 7lZ) Krick Road, Cleveland, oh.44t46.
A new four-color sales sheet of vanity models is free from Will McClure, marketing manager, Connor Forest Industries, lnc., P.O. Box &47, Wausau, wi.54401.
A l2-p. full color folder of door photos and sketches of ideas for using entry doors is free from Simpson Timber Co. Development Center, P.O. Box 566, Redmond, Wa.98052.
If you are looking for a challenging opportunity in industrial sales and have experiance and a good following, mail your resume in confidence to Ron Lewman, North Bay Forest Products, 1050 Airport Blvd., Santa Rosa, Ca. 952{Ol
EXCESS WOODWORXING machinery for sale or trade. Kval automatic door machine. Kval interior nail-up machine. Bevelor, 2 Newman planers, I Madison moulder, I Yates American 54 inch resaw, cutoff saws, radial arm saws, lumber trucks and forklifts and much more. Call Agate Sales (916) 272-3451. Ask for Randy.
REPRINTS of hardwood articles from The Merchant Magazine. Excellent for reference or training. Domestic Hardwoods, $10; Southeast Asian Hardwoods, $5; South American Hardwoods, $4; all three, $16. Send your check today including name and address to Hardwood Reprints c/o The Merchant Magazine,4500 Campus Dr., suite 480, Newport Beach, Ca. 92660.
WE DON'T pay much, but we'll pay cash for closeouts, odd lots, seconds, etc., ofany kind of building materials. Call The Friendly Junkman in Jacksonville, Fl. (904) 384-9986.
12 INCH moulder. Call Agate Sales (916) 272-3451. Ask for Randy.
60G a word, min. 25 words (25 words = $15), Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line: $4. Box numbers and special borders: $4 ea. Col. inch rate: $40. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of Building Products Digest, 45lX) Cempus Dr., Suite 4t0, Newport Bcrch,Cr.9ffi. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 549-8393. Deadline for copy is the l5th of the month. PAYMENT MUST ACCOMPANY COPY.
Established retail lumber yard in small central Texas town. Potential unlimited. 1982 sales $250,000 plus. Owner must sell due to health problems. Buy or lease real estate. Write to P.O. Box 1241, Temple, Tx. 76501 for more information.
As an assist to dealers, the California Redwood Association is launching an extensive campaign to increase customer awareness of the new B grade redwood.
Advertising and publicity in architect and builder trade magezins5, new literature describing the properties and uses and national newspaper publicity on siding and residing are
said to already have spurred interest and demand for this new product.
B grade lumber graded on one face and edge looks similar to clear grade with alternating streaks of cinnamon red heartwood and lighter colored sapwood. Some of the differences include a limited amount of small tight knots and other characteristics which are not permitted in clear grade
although it is kiln dried for preshrunk, stress free performance as are the clear and clear all heart grades.
The quality and economy of B grade should meet the diverse needs of architects, builders and homeowners in applications ranging from custom home s to high-density housing. For the dealer, it offers a wider variety and more versatility in redwood products.
Exterior siding, interior paneling, trim, cabinetry quality decking and other outdoor uses are suggested for the new grade.
Shuttle diplomacy is a term often reserved for transactions between nations, but it can well apply to the forest products industry when a firm and a job cahdidate negotiate through an executive search firm.
Business has become too complicated and the stakes too high for a company which needs executive and sales talent to rely on friends or friends' recommendations, according to John T. Cole, a veteran of the forest products business.
With over 20 years in management and sales experience, in production, wholesale and distribution within the forest products business, he now heads John T. Cole and Associates, an executive search firm and con-
(Continued from page 15)
tion is invaluable to anyone, d-i-y or pro, planning to build a deck.
Redwood Landscap Cuide is the ideal guide for professional customers involved in landscape architecture. It provides information on properties and applications of redwood, specifications, lumber grades, dimensions, spans finishes, grains, textures and maintenance. Data on decks, fences and shelters are colorfully presented in this 4-p. booklet.
In addition to these pieces, there is a vast library of CRA literature on any redwood topic. Specific literature written for architects, contractors, do-it-yourselfers and consumers will help you make sales to every important segment of the lumber markets. The Redwood DesignA-Deck Plans Kit is an example of one of the most successful do-ityourself pieces. Retailing for $5, the kit describes deck building from the ground up. To date, over 120,000 kits have been sold.
Lumber dealers should order CRA literature through redwood suppliers who may be willing to share costs. For free samples of the new literature write: Chris Grover, California Redwood Association, One Lombard St., San Francisco, Ca.94lll.
sulting company dealing exclusively in the forest products industry throughout the United States. That, he says, is his answer when
available, not the best man visible," he continues. "They should want to know who's out th€rethat theymight not have the resources to find themselves."
Be sure that the search firm takes the time to talk to you, the company, he cautions. "A search firm must have an understanding of why you want to bring in an outsider, and must know what problems you are trying to solve."
Tough questioning helps clarify the job, according to Cole, and thus helps to get the best person for the position.
"The object of the search isn't only to find someone with the right paper credentials," he emphasizes. "The object is to find someone with the credentials and compatibility for your company."
"I am asked why a company should use an executive search firm for a position which is being created or for one that needs replacing.
"The company wants the best man
That's where shuttle diplomacy comes in. A search firm's job is not over after the names of several candidates have been submitted to the client. From this point forward, the executive search firm engages in a form of shuttle diplomacy to bring the two sides together.
John T. Cole and Associates, Inc. is located in Portland, Or.
My friend and associate, Otto Grigg, managing director of the Pacific Southwest Hardware Association, thoughtfully sent me a copy of your editorial in support ofthe idea ofassociation membership.
It was most refreshing to read such a strong and effective statement from someone other than an association professional and we appreciate it. Regardless of the profesion or trade, association membership plus participation is the best buy we can make, and you said it beautifully.
William G. Mashaw Managing Director National Retail Hardware Association lndianapolis, In.(Continued from page 27)
Bryan Schyver is now in sales at Stringfellow Lumber Co.'s Associated Forest Materials Div. in Hodges, Al.
David A. Barnes is now a sales rep for the Marketing Div. of Manville Building Materials Corp., based in Troy, Al. Carlos Bolivar, Jr. is rep ping for them in the So. Fl. area from Miami.
Raymond Gaster, South Atlantic Forest Products, Savannah, Ga., has been appointed to the industry sector advisory committee on wholesaling and retailing by Commerce Secretary Malcolm Baldrige.
Dean Collins, Cascade Wood Products, White City, Or., is the new pres. of the National Woodwork Manufacturers Association; William Ruddick, Simpson Building Supply Co., Seattle, Wa., lst v.p.; Stewart Lemke, Norco Windows, Hawkins, Wi., 2nd v.p.; John J. Stanton, American Door Distributors, Inc., Needham, Ma., treas. Board members are John Chupik, Temple Products, Inc., Temple, Tx., Frank Doepker, C-E Morgan Manufacturing, Oshkosh, Wi.; William Hughes, Crown Door Corp., Tampa, Fl., Leland McCullough Jr., Caddo Door & Veneer Co., Shreveport, La., Morris Taylor, Marvin Windows, Warroad, Mn.
Thank you for the lovely and accurate story regarding our little company which appeared in the January Southern Pine Special issue.
You might like to know that we have heard from a number of nice people who were truly fascinated by the concept of restoring this wonderful old wood to new uses.
Lila Reismrn Vice President, Marketing Legacy Pine Limited Inc. Atlanta, Ga.
We welcome letters to the editor. They should be mailed with address and phone number to Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. We reserve the right to edit for length and clarity-ed.
Ted Crosby, owner of Wood Spocialists, Jacksonville, Fl., died of cancer on Dec. 25, 1982. He was 44.
Active in philanthropic, civic and charity organizations, he was a 196O cum laude graduate of Princeton University. After two years in the Army, he established Wood Specidists, an import-export lumhr company. His family had long been associated with the lumber business.
Mr. Crosby is survived by his widow, Evelyn Drysdale Greason, a son, a daughter, his pa.rents and a brother.
Dan Zellick has joined Fremont Forest Products at their Eugene, Or., office, selling into the South.
Robert A. Dunn has been named v.p.marketing for Shakertown Corp. and Wood Specialty Products Co.
Clinton E. Jayne has been appointed v.p. of Potlatch's Southern Wood Products division, Warren, Ar.
Bill Boerd is the new outdoor advertising salesman for Hugh Mungus and Frcddy Fungus at Mungus-Fungus Forest Products, Climax, Nv.
LET'S
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Coming in April o o o
Our annual
This fact-packed issue will include feature stories on a major Texas pressure treater . . . what you should know about fire retardant treatment . educating the consumer on pressure treating . . . quality control of pressure treated wood products . merchandising opportunities in pressure treatment and much, much more.
ADVERTISERS:
"0. this important special issue. Get your message before our 12,750 readers in 13 Southern states. Deadline for the April Pressure Treated Wood Special Issue is March 16. For information. write the address below or call (collect) (7 14\ 549.8393.