Q1 20 LONDON PROPERTY & LIFESTYLE MAGAZINE
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BR E X
TIME FOR GROWTH? WHAT CAN WE EXPECT AS WE LEAVE UNCERTAINTY BEHIND
BR E X
With the mist of uncertainty beginning to clear will we see steady growth or a Brexit explosion?
Pillagua Barranco is a project of three detached houses located in the warm valley of Cumbaya, near Quito.
New year, new challenges, new opportunities. In London’s rental market, those challenges and opportunities revolve around Government legislation.
26 VELVET ARMCHAIRS
32 SELLER’S GUIDE
Luxurious, grand and most importantly, comfortable!
Investing a little bit of money and your time can go a long way.
TIME FOR GROWTH?
ON THE RISE
Highlighting recent renovations and refurbishments carried out by London's finest developers and designers.
16 BIOPHILIC DESIGN Never heard of it? You're not the only one. RJV's Rowena demonstrates the impact plants can have in the home.
20 PRETTY LITTLE THINGS
22 BUYER’S GUIDE
29 EYE SPY
Your little guide on how to make a strong purchase in a weak market.
Keep your home secure and monitored at all times with the latest tech.
36 PROPERTY GALLERY
JOSH WOODFIN Property Journalist
MARC DA SILVA Property Journalist
JAMES MUNCASTER Capricorn Financial
Josh Woodfin is a writer and editor with nearly 10 years' experience including credits with the Guardian, House, Esquire, and numerous other high-profile magazines and websites. His interests include antique maps, cooking with fish, and post-apocalyptic thrillers. He once beat Usain Bolt in a race... with an 80-metre head start.
Property journalist, Marc Da Silva, has an encyclopedic knowledge of all things property having written for a range of publications, including the Daily Mail, Daily Express, Sunday Business Post and A Place in the Sun, amongst others.
James is a Senior Mortgage Broker for Capricorn Financial. Having been in the industry for 15 years, with 10 of those with Capricorn, James has met a wide range of client types and come up with solutions for a vast array of circumstances.
KATE THORNTON Magenta Pink Interiors
VERONICA LUCEY Magenta Pink Interiors
ROWENA VAUGHAN RJV Designs
Kate Thornton is a partner at Magenta Pink Interiors. She formerly worked in a Barristersâ€™ Chambers but having renovated several houses of her own decided to re-train and set up Magenta Pink Interiors in 2010 with friend and business partner Veronica Lucey.
Veronica Lucey is a partner at Magenta Pink Interiors, a Fulham based interior design studio. She previously worked in advertising but decided to follow her passion for interiors and changed careers in 2010 setting up Magenta Pink Interiors with friend and business partner Kate Thornton.
Rowena studied interior design at Londonâ€™s prestigious Chelsea School of Art (UAL). She has over 20 years' experience refurbishing everything from a simple residential bathroom to the Crockfords Casino Mayfair.
Template and fit of bespoke stone solutions
Featured Bathroom: Calcatta Oro slab 20mm Tel: 020 8871 1191 | www.marble-city.co.uk
TIME FOR GROWTH? Moving past the fallout of Brexit. What does the UK property market have in-store for Fulham?
MARC DA SILVA Property Journalist
The UK is now more than two months into the third Article 50 extension, and the lack of Brexit compromise continues to provide economic doubt and instability, and it is this uncertainty that is dampening activity in the housing market. After all, the property market thrives on confidence. A number of questions have arisen of late, including what housing
The Organisation for Economic Co-operation and Development forecasts that a no-deal Brexit will cut almost 3% from UK economic growth over the next three years, which if accurate could plunge the country into recession this year, prolonging Britain’s growth rate until at least 2022, and in turn, potentially crash the UK’s housing market.
Property prices increased, on average, by just over 7% between June 2016 and June 2018 The Office for Budget Responsibility (OBR) warns that a no-deal Brexit would leave property prices 10% lower within two years and 13% lower by 2024.
A more pessimistic report, issued by KPMG, predicts a drop of up to 20%. Some people have rejected these forecasts, dismissing them as ‘project fear’ from so-called ‘remain’ experts.
ollowing the recent general election, the only certainty at this moment is that everything is uncertain, with plenty of new housing policies potentially set to be introduced, leaving buyers and sellers across the country with lots of important questions to ask about the state of the UK property market, amid a cloud of Brexit uncertainty.
policies will be pursued under this new government and whether the UK will leave the EU with or without a deal on 31 January.
After all, property prices were at the forefront of the EU debate in the run-up to the referendum, with the then-chancellor George Osborne claiming that average UK property values could fall by up to 18% following a Brexit vote. But his assertion, or scare tactic, depending on how you viewed it, was rather bold given the chronic housing shortage.
BBC 2016 REFERENDUM ANNOUNCED The referendum is airborne. We wait, anxious at the edge of our seats as the drum of propellers edge ever closer.
PROPOGANDA MACHINE Fake news? Depends on which side of the fence.
23 JUNE 2016 We wake early, the 'unthinkable' has been thought and the result has been ratified.
INCOMING! The hatches are battened down and we retreat into a state of suspended animation as we await our destiny.
2017-18 STRUGGLE & CONFUSION Nothing but uncertainty. Houses prices slide but not at the rate predicted.
BR E X
WILL IT, WON'T IT? Delay and uncertainty as we watch and wait for some sort of closure. The end, whatever that may be, is in sight.
GROWTH A Conservative majority brings an end to uncertainty. The stock market bounces and wheels of the housing market begin to turn once more.
Consequently, property prices increased, on average, by just over 7% between June 2016 and June 2018.
A ‘slow puncture’ to the economy and subsequently housing market may not be ideal, but it trumps the idea of a market that is set to burst. However, the OBR and KPMG’s predictions look a lot less like ‘project fear’ than Osborne’s forecast, partly because they are not campaigning in a referendum. The prospect of a property price crash will appeal to some frustrated renters, as it puts power back in the hands of the priced-out.
With the average time it takes to sell a home in London recently
Even if the UK does leave the EU on 31 January with a withdrawal agreement intact, the OCED predicts that this would only limit the fall in the UK’s rate of GDP growth to 0.9% in 2020, leaving the economy to suffer what Jagjit Chadha, director of the National Institute of Economic and Social Research, recently termed a “slow puncture”.
London is three years into a re-pricing process, and we expect sales volumes to slowly improve over 2020 A ‘slow puncture’ to the economy and subsequently housing market may not be ideal, but it trumps the idea of a market that is set to burst. If a Brexit deal can pass through the House of Commons, this will
create a greater degree of political stability, helping to spark a housing market recovery, albeit a modest one, as London continues to hold its position as a financial powerhouse. Zoopla director Richard Donnell is among those expecting to see a modest bounce-back in demand over the next six to 12-month period if a Brexit withdrawal deal is supported by parliament. He said: “London is three years into a re-pricing process, and we expect sales volumes to slowly improve over 2020, while house price growth remains subdued.” Making accurate and precise future predictions for the property market is difficult, given the multitude of potential Brexit outcomes, but there is one thing that is certain - whatever happens moving forward, existing market conditions mean that there is a ‘window of opportunity’ to buy an attractively priced property in London before values eventually rise.
-1% -2% -3% -4% -5%
Sellers’ expectations have dropped somewhat of late, with some purchasers finding that if a vendor is being pressured to move that puts them in an even better position to secure a bargain, particularly if they are not in a chain.
increasing to 14.5 weeks, sellers are increasingly open to negotiations, with vendors having to accept a discount to asking price of on average more than 5% in London, where the average property price stands at £484,500, according to HomeLet.
NEWS & INTERESTS
BRIKOLAGE NEW TECHNOLOGY INNOVATION
Institute for Computational Design
Materials and technology come together in new spaces and experiences. When looking to innovations in advanced construction, the Institute for Computational Design and the Institute of Building Structures and Structural Design, together with students at the University of Stuttgart, have been creating a series of experimental pavilion for years. These structures tell a story of computational design and computer-aided manufacturing processes for advanced construction. Complex, provocative and seriously interesting.
DRAWING FROM LIFE
TIME FOR GROWTH? ON THE COVER
NATIONAL PORTRAIT GALLERY 27 February - 28 June 2020 You’re never too far off a major David Hockney exhibition in London. The capital’s appetite for shows by the nation’s favourite living artist remains undimmed, and the National Portrait Gallery is bound to have a hit on its hands with an exploration of his drawings.
BR E X
The housing market, like many others was badly affected by the referendum result and subsequent political bickering about what should be done about it. Whether you voted Conservative or not last year, one thing is clear. From a property market perspective there are very few who would see the certainty of the Conservative majority as a negative. Brexit may yet explode in our faces, but perhaps there's a chance now at least, that explosion can be a positive one.
NEWS & INTERESTS
ROADS LESS TRAVELED BOOK
the deep jungles of West-Papua to the far outskirts of Bolivia and from the tiniest mountain villages in the Himalayas to the beating heart of the Okavango Delta. Wherever he goes, Pie uses his camera to capture the unfiltered reality of every-day life; highlighting the
simple, imperfect and mysterious nature of being human. The book shows Pie’s best work of the last 5 years plus never before published images and stories exclusively shot for this book from places like Chile, Uganda, Nepal and India.
THE VOLATA GEAR
The Volata, is meant to be everything you need to ride, right from the start. The bike has a fairly high price tag but for that price you get a built-in computer with a 2.4-inch color screen, with Strava integration through Volata’s own app. The bike also offers a suite of other useful features, including automated lights, a built-in horn, and a GPS-based anti-theft system the company claims will be able to notify you if a motion sensor on your bike is set off.
Tales From the Roads Less Traveled by Pie Aerts takes you on a journey looking for real stories about real people. Presenting the world as it is – in its purest form. In the past few years, photographer Pie Aerts has traveled to some of the most remote corners of our planet. From
INTERIOR & DESIGN
INTERIOR & DESIGN
Casa Pillagua Barranco ENDARA ARQUITECTOS illagua Barranco is a project of three detached houses located in the warm valley of Cumbaya, near Quito. The long terrain where the houses are located is characterized by a steep slope. The greatest potential of the land is precisely the view it has towards the small and intimate valley of Pillagua, as well as towards its green surroundings.
For this reason, the houses direct their views towards the valley and are implanted in the forest, respecting the nature that surrounds them and giving the user a direct relationship with it. The houses were designed with the intention of disappearing into the forest and becoming part of it.
ON THE RISE Are rental prices increasing?
JOSH WOODFIN Property Journalist
ew year, new challenges, new opportunities. In London’s rental market, those challenges and opportunities revolve around a combination of Government legislation, which may have led to a lack of supply in the market, and ultimately, the price increases that comes with it. Some of the legislation which we think could be contributing to an unsettled market include the following:
THE TENANTS FEES ACT 2019 This passed into law in February 2019, and means letting fees were banned in England from June 1 2019, after already being banned in Scotland. This means all payments ‘in connection with the tenancy of housing in England’ are no longer allowed, unless they come under the list of permitted payments, which includes, tenancy deposit, capped at a maximum of five weeks’ rent if the total yearly rent is under £50,000, or six weeks’ if it’s £50,000 or more, fees for ending
a tenancy early, change of tenancy and a many more. STAMP DUTY ON SECOND HOMES Buyers of second homes, including buy-to-let properties, now need to pay an extra 3% in Stamp Duty on top of current rates for each band. This increased rate applies to properties bought for £40,000 or more. This will be a blocker for some, especially those people attempting their first foray into the rental market. 1ST HOME
THE TENANT TAX Ignoring the slightly disingenuous name, this was first discussed in the emergency budget in 2015, and is set to be fully enforced by April this year. The changes mean people
will no longer be able to deduct mortgage interest costs from your taxable profits if the property is owned by an individual. WHAT’S NEXT FOR THE MARKET? There have been increases in rent over the past 12-months, with Letting Agent Today reporting, ‘Greater London rents have risen an average of four percent in the past year  - but some boroughs performing aboveaverage have seen rent increases up to an extraordinary 14 per cent.’ Using data from property market monitoring website, Home, LAT goes on, ‘Wandsworth in the south of the capital has seen the largest rise - just over 14 percent - with Hackney, Haringey, Hammersmith and Fulham, Southwark and Islington also seeing rent increases of 10 per cent or more.’ The increase in rents is indicative of low supply across the capital. Between late 2015 and early 2017, rent in the capital dropped by nearly 10 per cent due to an influx of new properties. But in Zoopla’s rental market report for the third quarter of 2019, the property company says, ‘An increase in the supply of homes for rent - as investors rushed to buy
homes before April 2016 increased supply at a time when affordability was approaching a high point in mid 2015. At the same time, the EU referendum result impacted levels of in-migration while the growth in employment also started to slow. The net result was a realignment of rental levels with modest falls registered across London.’
Supply is limited, but this makes for steady or neutral growth for landlords who stick to the market. Zoopla’s report goes on, ‘rental growth in London has turned positive since 2018, on tighter supply and increased demand. More recently, rental growth has plateaued at c2% and has increased to +2.3%.’
So, in short, prices are increasing due to diminishing or unchanging demand, uncertainty amongst renters and landlords waiting to see how policy may affect their business or investments.
GROWTH IN SALARIES GROWTH IN PRIVATE RENTED STOCK
TENANTS FEES BANNED
NEW LETS YEAR ON YEAR VS SALARIES
Rise in employment
% YEAR ON YEAR
TAX RELIEF CHANGES FOR LANDLORDS CHANGED
1% 0% 2010
GROWTH IN PRIVATE RENTED STOCK
NO. PRIVATE RENTED HOMES
PRIVATE RENT AND OWNER OCCUPIED
GROWTH IN OWNER OCCUPIED PROPERTY
6% Rental supply static on lower new investment and increased disposals in wake of stamp duty and mortgage tax relief changes
4% 2% 0% -2%
INTERIOR & DESIGN
BIOPHILIC DESIGN WORDS
ROWENA VAUGHAN RJV Designs
iophilic Design - Never hear of it? Well you aren’t the only one. Without many of us realising it a slow revolution has been taking place at home and at work. Centring on the ideal that our spaces inside should reflect the great outdoors to improve people’s lives.
Biophilic design dates back to the early 1980s when the biologist Edward O. Willson, outlined the philosophy of biophilia, suggesting that humans have an innate, biological affinity for the natural world. Taking this concept further, biophilic design suggests that it is necessary to bring the outdoors in creating indoor environments that reference nature in both obvious and subtle ways. A landmark study in 2019 in Denmark, noted that children who had been exposed to more greenery had 55% less mental health problems later in
life than compared to those who weren’t exposed to nature. Plants have been shown to reduce stress, help with focus and even increase immunity. (Lohr, 2010) PLANTS. LOTS OF PLANTS At its most basic this means plants and lots of them. Living walls or indoor plants but not just in an ad hoc way, but actually making plants part of the aesthetic of interior design. This has led companies like Google, Etsy and many more to design their offices with built in biophilic designs eg planters built
OLIVE GREEN TABLE www.barbed.co.uk MARGATE NATURAL www.habitat.co.uk COCOON CHAIR www.coxandcox.co.uk ELZORA BOWL www.habitat.co.uk
THE PALACE GARDENER
INTERIOR & DESIGN
into the desks. Google has planned its office space with skylights to ensure that more plants can grow naturally. So how can you get more plants and greenery into your home? The Palace Gardener has a beautiful range of indoor plants with gorgeous pots and planters. There are companies offering green walls. Interface, a flooring company have a range of flooring products Natural Analogue Patterns which although not the real thing, are realistic enough that they engender in people the feeling of being in the great outdoors. A NATURAL CONNECTION Careful selection of products that mimic the outside creates a strong and undeniably pleasurable
human response. Create a visual connection with nature through stimulating views to the outside. Be it courtyard gardens, green walls and green roofs. Create dynamic and diffused lighting which produces light and shadow to mimic the lighting of nature. A lighting designer can help you plan your system either a complex one that can be programmed to alter at different times of the day, or a simple one that fulfils the requirement to produce areas to work and areas of shadow as per nature. ARTWORK Other indirect experiences of nature that you can easily incorporate in your home are pictures, paintings and photos of nature. Or use natural materials in your home: slate flooring, wooden doors and floors,
natural fabrics for your curtains. Use natural colours or earth tones in your paints and to reduce toxic odours eco paints such as Eico. Most of these ideas are common sense and people generally do work with these concepts but if we think a little harder on how to bring more of the outside into our homes using natural products to reduce toxins in the air, improving natural and artificial lighting, improve ventilation, bring plants into the home â€“ do all this and the psychological and physiological there are tangible effects to our health and wellbeing reducing stress and improve well-being.
INTERIOR & DESIGN
L UX U RY OU TD O OR FUR N I T U R E from
VISIT OUR SHOWROOM LEISURE PLAN, STANSTED MOUNTFITCHET, ESSEX, CM24 8HD
T I BB O BY DEDON
DROP US A LINE TEL: +44 (0) 1279 816 001 / SALES@LEISUREPLAN.CO.UK FIND US ON SOCIAL LEISURE_PLAN
L E I S U R E P LA N .CO.U K
INTERIOR & DESIGN
PRETTY LITTLE THINGS
20 brik.co.uk SLIM IRONY SHELF £782 | madeindesign.co.uk DROP WIRELESS CHARGER £50 | conranshop.co.uk POP-UP COFFEE TABLE £599 | westelm.co.uk SILVER RABBIT LAMP £138 | trouva.com BONSAI PALM PLAN £27 | amara.com
INTERIOR & DESIGN
CH72 SOFA £2,704 | twentytwentyone.com VESSEL PENDANT £234 | hauslondon.com BLEECKER CUSHION £46 | insidestoreldn.com WHITE BRONZE LUNA MIRROR POA | blackbird-bespoke.com GISELLE BED £5,592 | nest.com
BEST BUY How to make a strong purchase in a weak market
Josh Woodfin Property Journalist
he greatest trick the Devil ever pulled, was convincing buyers to go for a property based on the finish of a newly installed kitchen. Okay: we may have paraphrased that a bit, but the sentiment’s true.
With property prices in Fulham being relatively high – according to Zoopla, the average price for property in Fulham stood at £1,209,927 in October 2019. That’s a rise of 1.51% in the last three months (since July 2019) and rise of 1.06% from 12 months ago. So it’s understandable that buyers expect the very best. Pristine finishes, new kitchens, bathrooms and extension into the attic, cellar and garden are all very appealing, but they come at a premium price. Buying a home is a stressful experience, so the idea of moving straight into a well finished property is obviously appealing, and many buyers rightfully think they will save money in the long
term by not having to carry out costly renovations and decoration. However, the price added to the cost of a property from a shiny finish could very likely outstrip the costs of doing it yourself. First time buyers are very susceptible to this, their eagerness to get on the ladder sometimes blinkers them to other opportunities.
The average price for property in Fulham stood at £1,209,927 in October 2019. The reality in Fulham and Parsons Green is that a large majority of the properties in the area are architecturally and structurally very similar. There are outliers of course, but by and large, it’s attractive Victorian terraces spread over two floors (before renovation) with small to medium sized gardens. Now, although they’re becoming rarer and rarer on the market, properties do appear that are, if not dated, then at the very minimum will need a bit of modernisation. We’re not talking about time machines that would need complete overhauls,
re-wiring and all that intense work. We’re talking about properties that are just waiting to have someone add their personality to them. If the roof is caving in, the walls running with water and squirrels living in the chimney, you should walk away unless you have a very strong stomach for living in a building site. But if the kitchen’s looking a bit dated and the wallpaper in the spacious open plan living and dining room could do with being fired into the sun, then it’s worth strong consideration. Look past the bad decisions of the current owners and imprint your own good taste on the property and you could make significant savings. If they don’t come in the initial purchase (a good exercise is to compare-and-contrast prices of two similar sized properties, with very different finishes), savings will come down the line if, and when, you come to sell your beautifully finished property. Always remember: paint is one of the cheapest investments on the market.
+ 28% AVG.
1 BED FLAT
£784 sq ft
1 BED FLAT
£1,093 sq ft
£415,000 | WEST BROMPTON | 529 SQ FT
£560,000 | WEST BROMPTON | 512 SQ FT
2 BED FLAT
2 BED FLAT 23
£916 sq ft
£950,000 | PARSONS GREEN | 1,281 SQ FT
£1,400,000 | PARSONS GREEN | 1,527 SQ FT
3 BED HOUSE
3 BED HOUSE
£808 sq ft
£976 sq ft
£970,000 | MUNSTER VILLAGE | 1,200 SQ FT
£1,215,000 | MUNSTER VILLAGE | 1,244 SQ FT
£741 sq ft
Responsive & Reliable Property Management 24 brik.co.uk
Hollie has been doing a great job in managing our property for us. She always responds very quickly and efficiently to emails and work on the property Ms E.E
What our 5-star service can do for you: One point of contact throughout | Direct contact with your property manager until 9pm Monday-Friday | Deal directly with your tenants Arrange all relevant safety certificates | Excellent relationships with contractors | Regular property visits | Vacant management and secure key holding | 24 hour emergency out of hours maintenance company
BUY-TO-LET MORTGAGES WORDS
RATE AND COST Buy to let rates have seen increased competition over 2019, with lenders not having any more room to reduce residential mortgage rates. Also, with mortgage lenders liking a balance of residential mortgages and buy to let, the balance for a few years has been too much in favour of residential lending. Mortgage rates for landlords borrowing in personal names is comparable to residential rates, so this means landlords can get some great rates for both the long and the short term. Lending to landlords with portfolios of four or more properties has also seen improvements, as has the increased availability of lending to
There are a number of costs that a new landlord needs to take into account. Stamp duty is the main cost, with most landlords being hit with the 3% surcharge on the levy. Also, the costs to mortgage can vary. AVERAGE LOAN TO VALUE FOR BUY-TO-LET AND FIRST-TIME BUYER MORTGAGES:
77% FIRST-TIME BUYER
Depending on the lender, ownership structure and amount of borrowing the client needs, this can vary from very little (circa £500 fixed fee) to very high (£’000s as some lenders will charge a percentage of the loan amount as a fee). It is always important to look at the overall picture when looking at the mortgage rate and factoring all mortgage related costs to endure the lowest overall cost.
With Capricorn Financial having access to a vast number of buy to let lenders, the choice and cost can be correctly analysed. STRUCTURE AND TAX How a landlord owns and runs their property is more dictated now by the tax treatment of the property. With the tax changes for buy to let landlords in full swing, the next tax year (2020/21), the relief that a landlord can get will be restricted to the basic rate level of income tax (currently 20%). This means a higher rate tax payer will be affected more than a basic rate tax payer. Owners of property through limited companies are not affected by these changes, so new landlords can see the benefit of the better interest relief costs. This of course needs to be weighed up with the costs to running a business and the taxation of the business. It is recommend to a new or current landlord to seek the correct tax advice before making their move on the mortgage. The key for new and existing buy to let landlords is getting the right advice. Tax and mortgage advice now go hand in hand for buy to let, so it is important to do your research first and make an informed decision on how to build your property portfolio.
uy to let mortgages have seen a lot of change over the years and as we enter the new year, the competition within the sector is fierce on both rate and policy. However, buy to let has also become a much more complex area, with an increasing number of variables to take into account. Landlords both new and current have to take time to look at rate, structure, tax and cost.
landlords who own through limited companies.
INTERIOR & DESIGN
VERONICA LUCEY Magenta Pink Interiors
£3050 | pinch.co.uk
£598 | anthropologie.com
£945 | loaf.com
The Moreau is a very elegant and generous chair with its soft curved back and sculptural arm profile. A real statement piece in any room.
With a sloping barrel back wishbone shaped legs and brass accents this chair brings an architectural appeal to any space.
A sofa with squidge factor. A smaller sister to the Bagsie this is pure comfort with it’s super deep seat and lovely curved arms.
£849 | swoon.com
£850 | sofa.com
£927 | oldbootsofas.com
The Rennes scrolled arms curve round to form a graceful and supportive back while turned oak feet stand testament to the classical styling of the piece.
The Harper chair takes its inspiration from the Art Deco era, oozing glamour and sophistication. Shown here in “Orchid” matt velvet - a beautiful dark pink.
Renowned for their leather chesterfields, Old boot Sofas have produced The Alfie. It’s a generous chesterfield shape but upholstered in a range of vintage velvets.
£2166 | scandium.com
£399 | made.com
£595 | oka.com
A comfortable yet sophisticated easy chair designed by Space Copenhagen. The look is organic and contemporary with the shell merging into the armrest, back and seat to create a perfect sculpture.
Smooth curves with velvet upholstery make this a very sleek chair. With a dramatically shaped back with brass legs, its very “classic-updated'. Shown in Nutmeg orange velvet.
The perfect occasional chair without arms. It has traditional turned legs but the velvet updates the design so it could sit in contemporary or more traditional setting.
£799 | westelm.co.uk
£762 | love-your-home.co.uk
£1045 | loaf.com
A softly curved 360 degree, swivel chair - with a light bronze base. Perfect for soft seating in an office or kitchen, Upholstered in a beautiful blue distressed velvet.
A high backed mid-century style armchair. Upholstered in stain resistant garnet velvet with dark mahogany legs. Confortable but very stylish.
Sit down, flop back and dig in. This chair is designed for those that want to chill in life.
INTERIOR & DESIGN
H OT E L
Palazzo Daniele DE ST I N AT I O N
Gagliano Del Capo, Puglia, Italy ORIGINAL
Francesco Petrucci and Gabriele Salini
28 brik.co.uk “For us, the art scene brings in a sophisticated crowd that wants to avoid five-star chains and experience new concepts of hospitality, one defined by art, design, history, and music.” The bold hospitality philosophy of Francesco Petrucci and Gabriele Salini, the Originals behind Palazzo Daniele, perfectly captures the unifying power of artistic spirits. At Design Hotels ™ , we believe in the power of creative expression. That’s why each of our more than 320 handpicked independent hotels reflects the ideas of a visionary who is raising the bar on design. designhotels.com
EYE SPY Keep an eye on things whether you’re in the house or out and about with five of the best video doorbells on the market.
JOSH WOODFIN Property Journalist
RING VIDEO DOORBELL 2
Along with Nest, Ring are leading the pack in terms of nifty smart upgrades to your home. This video doorbell features infrared night vision (very cool), a 1080p HD camera, Alexa connectivity and 160º field of vision, making it perfect for monitoring any foxes playing in the front garden. £179 | ring.com
NEST HELLO You’ve got the smart meter, now it’s time to add that same ease of use and great design to your home security. Two-way audio, motion detection and Cloud storage mean you can manage your home from holiday, letting in friends and family to water the plants, and even letting packages get dropped off. £229 | store.google.com
RING VIDEO DOORBELL PRO This is the video doorbell that top directors would go for. We’re not saying you’re going to make an Oscar winning found-footage movie, but this high-end bit of kit has a continuous recording option, Alexa and Nest integration, and motion detection, so you won’t miss any of the action (that happens near your bins). £229 | ring.com
BYRON WI-FI VIDEO DOORBELL This device shares a lot of the spec with others on this list – two-way audio, 1080p HD camera, infrared – but it differs in one specific way. All data for the Byron is stored locally, so there’s no cloud subscription fee. It can also be hardwired or battery powered, handy if you want to avoid
any messy extra DIY. £139 | chbyron.eu
ARLO AUDIO DOORBELL And if you don’t need video or feel like it’s overkill, the Arlo is a great choice. No camera, but crystal clear twoway audio, so you can speak to whomever is at the door. And you can, if desired, add a camera to the system at a later date. £69 | arlo.com
magnificent A A MA G N I F I C E N T investment INVESTMENT Invest your new home with a magnificent new hardwood But, before you decide, we’ll inspect the existing floor Invest your new home with a magnifi centhave new hardwood floor that’s pefectly fitted by specialists who been floor and tell you if we can restore it to its original glory. that’s pefectly fitted by specialists who have been preferred preferred byby London’s top timber floor suppliers. London’s top timber floor suppliers. We fit floors to bring Whatever your choice, let us do the work before you HS Wood Flooring, 3 Orbis Wharf, London SW11 3GW freshness and elegance into your home. We’ll help you choose Phone: 020 3793 or 020 3793 0389and save you money! We fit floors the to bring andand elegance into your move in. It will be 8915 a lot quicker colour, freshness pattern, texture finish to blend in with your firstname.lastname@example.org • www.hswoodflooring.co.uk Your choose floors will the be imaculately fitted to look fabulous, home. We’ll ideas. help you colour, pattern, easy to clean, easy to maintain and last longer. We will also texture and finish to blend in with your ideas. Your promise your new floor will have been sustainably sourced to the world’s forests. floors will besave imaculately fitted to look fabulous, easy to clean, easy to maintain and last longer. We will also But, before you decide, we’ll inspect the existing floor and HS Wood Flooring, 3 Orbis Wharf, London SW11 3GW promise your will haveit to been sustainably tellnew you iffloor we can restore its original glory. Whatever your Phone: 020 3793 8915 or 020 3793 0389 choice,the let us do the forests. work before you move in. It will be a lot email@example.com • www.hswoodflooring.co.uk sourced to save world’s quicker and save you money!
THE SELLING EQUATION Investing a little bit of money and your time can go a long way.
JOSH WOODFIN Property Journalist ntroducing the The Pareto Principal, also known as the 80/20 rule, or the law of the vital few. The law states that for many events, roughly 80% of the effects come from 20% of the causes. It’s used in sports (20% of the exercises and habits have 80% of the impact and the trainee), health and safety (20% of the hazards account for 80% of the injuries), and business (0% of sales come from 20% of clients). And now we’re applying it to selling your property. Let us explain.
We believe that most sellers only put in 20% of the effort required to prepare their home for sale. The result is that 20% of effort gets them about 80% of the max value of their property could achieve. There are countless reasons why you might take your foot of the gas when selling your property, not least of which is fatigue. It is not an enjoyable experience, even when it goes well.
However, by putting in that additional 80% when prepping your property for life on the market could yield really-tangible results. And not just financially, a well-presented home could mean the difference between six weeks or six months on the market. Short term effort equals long term gain in the selling game. Here’s some ideas for upping your Parento percentage:
Putting in that additional 80% when prepping your property for life on the market could yield reallytangible results. STORAGE WARS Your treasures are someone else clutter. Investing in some short-term offsite storage for your belongings is a great way to showcase your property in a neutral way for prospective buyers. THE WHITE ALBUM Or, more specifically, the eggshell album. Feature walls aren’t to everyone’s taste and can be quite
jarring for some. Dirty walls are even worse. A plain finish (filling in any cracks as you go along) lets buyers imprint their own interior ideas on the property. GARDEN STATE You know all those jobs you’ve been meaning to do in the garden? Do them. You don’t need to think about bespoke cabins or elaborate treehouses. But fresh turf, jet washed paving and painted fences go a long, long way. If time is limited, ripping up weeds and replacing them with pre-potted plants and small tress is a quick way of sprucing up the garden. If your decking’s seen better days, try washing it first, and if not, consider removing it entirely and cleaning up the concrete below it. FRONT OF HOUSE The often-neglected front garden should be revamped. And depending on the size, this is one of the easy ones. A good timber bin store and some tasteful gravel, large stones or slate chips are a super quick way to make a good first impression. Oh! And maybe consider painting that front door.
THE PARETO PRINCIPAL A real-world example of a property that sold with an 80/20 split
BASUTO ROAD 2017
BASUTO ROAD 2019
Sold by Brik for £1,630,000
Valued by Brik at £2,500,000
80% Fully refurbished
Unfurnished Basement conversion Loft conversion
Old appliances Cluttered
OLD BLUE SCHOOL HOUSE Full Refurbishments / Loft Extension / Side Extension Buildguru is a project consultancy specialising in residential projects. With over 27 years of experience, their knowledge extends to a range of projects and construction services taken from initial concept to final completion swiftly and efficiently. Buildguru are currently carrying out full refurbishments on Winchendon and Basuto roads in SW6.
BOYLE STREET Full Refurbishments / Loft Extensions / Side Extensions This house is a complete renovation and extension to form a large family home. Our concept was to make the most of the site with framed views of the garden as well as views of the sky throughout. We introduced a simple yet effective pallet of natural colours and textures to the interiors. The house has been recognised by external industry professionals and has won awards as well as featured in the press.
ACFOLD ROAD An exceptional family home, located in the Peterborough Estate; one of Fulham's most soughtafter and prestigious locations.
This outstanding six bedroom Victorian 'Lion House' has undergone a thorough and high-specification refurbishment throughout. The layout has been designed to optimise living-space and practicality, whilst maintaining the traditional features with over 3,200 sq ft of living space. The ground floor provides a contemporary reception room, leading through to an extended Martin Moore style kitchen dining room, with bifolding doors leading out to a private garden at the rear.
CLONMEL ROAD The property is arranged over four floors and extends to 2,938 sq ft (273 sq m). On the ground floor is a bright double reception room, W.C. and a fully extended open plan kitchen/ dining room with bi-folding doors leading onto a patio garden. The basement has a large reception room, utility room, W.C. and a good sized double bedroom, with built in storage and a very stylish en suite shower room.
FULHAM PALACE ROAD Arranged over three floors, this spacious house extends to just under 2,700 sq ft (248 sq m). The ground floor has a grand entrance hall with access to a study, a formal reception room with high ceilings and period features. There is also a cellar with storage space and utility area. At the rear of the house is a family room open to the kitchen/breakfast room.
DANCER ROAD This family home offers almost 2,100 sq ft (194 sq m) of living space and is arranged over four floors. On the ground floor is a formal reception room with high ceilings and original features, a spacious entrance hall, cloak room and a dual-aspect kitchen breakfast room with doors leading out onto a 28' x 25' private rear garden. The cellar space has also been converted into a very useful utility room.
4 Bed HOUSE
The living space is arranged over three floors extending to just over 2,100 sq ft (196 sq m), and is presented in excellent condition throughout. The ground floor comprises a large formal reception room with period features and high ceilings, a bright and modern fully extended kitchen, featuring a large space for dining and french doors leading out onto a private 32â€™7 rear garden.
2,113 SQ FT
ÂŁ1,795,000 FOR SALE
YOU’RE IN SAFE HANDS
15% discount for OAP’s and single-parent families 07545 577999 | firstname.lastname@example.org
With “FIX UPP” you’re in safe hands. We have the right attitude, good experience and swift response to service your needs. We cover: Emergency Plumbing & Electrical Call Outs, (PPM) Planned Preventative Maintenance Cover for Domestic and Commercial Properties and all round property care. With experience, a proven track record and a strong multi-skilled team of tradesmen we’ve got London covered.
4 Bed HOUSE
An outstanding 4 bedroom house with excellent living space on one of Munster Villageâ€™s most popular roads. The house is arranged over four floors and extends to 1940 sq ft. The ground floor features a bright open plan reception space, leading through to a stylish kitchen dining area, with an island and bi-folding doors opening onto a south-facing 32 ft private garden.
1,940 SQ FT
ÂŁ1,625,000 FOR SALE
2 Bed FLAT
A split level first flat with the potential to extend. Located in the highly desirable cluster of roads that sit between Parsons Green & Eel Brook Common. This flat offers nearly 800 sq ft of living space and features a large reception room with a separate kitchen/ breakfast room. There are two double bedrooms with built-in storage, a separate WC and a modern bathroom.
792 SQ FT
ÂŁ895,000 FOR SALE
BURNTHWAITE ROAD This charming & unique one bedroom house has been recently renovated to a high standard. The ground floor comprises open plan kitchen/reception room with modern units, centre island with breakfast bar and space for a dining table. A spiral staircase leads up to the first floor to a large bedroom with fitted wardrobes and mezzanine level with more storage, a well-designed shower room, and a large private roof terrace located off the bedroom.
5 Bed HOUSE
This outstanding, extended Lion House has been finished with meticulous attention to detail throughout. Arranged over four floors and extending to almost 3,400 sq ft. The bedrooms and living spaces have been thoughtfully designed for practicality.
3,375 SQ FT
6 Bed HOUSE
A rare opportunity to purchase an unmodernised end-of-terrace Victorian house on Crondace Road, one of Fulhamâ€™s most desirable roads. This traditional property is currently arranged over four floors covering a total of approximately 2,714 sq ft (252 sq m). On the ground floor are two reception rooms, dining room, kitchen, WC, conservatory and a utility room.
2,714 SQ FT
BROOMHOUSE ROAD The house has been fully refurbished and extended by the current owner, to an incredibly high standard and is arranged over four floors. It extends to almost 2,900 sq. ft. (267 sq. m) with five/six bedrooms, four bathrooms (three of which are ensuite), cinema room and separate utility room. The ground floor offers a superb open plan living space, with a hand built Italian bespoke kitchen.
5 Bed HOUSE
A well-presented and high spec five bedroom Victorian family home, on one of the most popular roads in 'Munster Village'. On the ground floor there is an open planning living room/kitchen with bi-folding doors opening to a good sized low maintenance garden. There is a good sized basement which contains the white goods along with a small sauna.
2,189 SQ FT
TO LET ÂŁ6,045 PCM
4 Bed HOUSE
An outstanding four double bedroom four bathroom (all ensuite) interior designed Victorian family house located on one of Fulham's finest roads.The property extends to 2,241 square feet (208 sq m) and is arranged over four floors. The ground floor layout comprises a double reception room with original features, cloakroom, walking through to an extended bespoke kitchen breakfast room.
2,138 SQ FT
TO LET ÂŁ5,633 PCM
KIMBELL GARDENS A well presented four bedroom Victorian family home within a short walking distance to the large open spaces of Bishops Park and the popular Thames riverside walk. The property is set over three floors and has been finished to a very high standard. The spacious ground floor has oak wooden flooring and combines a reception area leading through to a dining, and open plan kitchen/breakfast room complete with a downstairs WC.
4 Bed HOUSE
A well located and superb four bedroom family house within the popular 'Bury Triangle' area. The ground floor consists of a lovely formal reception room with dark wooden floors flowing through to a double bedroom. Stairs leading down to a large, modern and open plan fitted kitchen/dining area and a second reception room on the lower ground floor leading to a south west facing garden.
1,830 SQ FT
TO LET ÂŁ4,246 PCM
3 Bed HOUSE
A fantastic three double bedroom house located in the desirable 'Sands End' area of Fulham. The property comprises three huge double bedrooms with built in storage, modern kitchen, utility room and large reception room. Ideally positioned near Sands Ends Pub and Imperial Wharf with its host of riverside restaurants is a short walk away.
1,679 SQ FT
TO LET ÂŁ3,250 PCM
2 Bed FLAT
A stunning period flat finished to a very high standard. Located just a 5 minute walk from Imperial Wharf station and offering features that include a good sized patio garden and wooden flooring. The quality of the finish throughout this apartment is apparent as soon as you enter the property. The open plan kitchen and reception room has been fitted to a contemporary style, with obvious quality throughout.
689 SQ FT
LET DECEMBER 2019
2 Bed FLAT
A well located two bedroom, two bathroom apartment on the first floor of a unique, architect designed development right on Parsons Green, the most desirable and sought after location in Fulham. The first floor flat has an open plan kitchen/reception room at the front with two large windows facing over the green, and two double bedrooms and two bathrooms at the rear.
704 SQ FT
TO LET ÂŁ2,816 PCM
HIGHAM HOUSE EAST
2 Bed FLAT
A brand new two bedroom two bathroom 4th floor apartment overlooking a beautifully landscaped courtyard garden This property is located on the 4th floor and features a spacious living room with an open plan kitchen, with access onto its own private terrace overlooking the landscaped courtyard garden, it has two double bedrooms with plenty of built in storage, two bathrooms and is finished to a high standard throughout.
959 SQ FT
LET DECEMBER 2019
1 Bed FLAT
A well presented one bedroom lower ground floor flat located just a few minutesâ€™ walk from Parsons Green tube station. This apartment benefits from its own front door, high ceilings and patio garden. To the front of the flat there is a good size living room, off the hallway is a double bedroom along with plenty of built in storage. To the rear of the flat is the fully equipped kitchen along with utility room and bathroom.
662 SQ FT
LET JANUARY 2020
DIRECTORY Looking for something? Look no further with our recommended suppliers directory, just mention where you found them.
ARCHITECTS DBLO dblo.co.uk 020 7610 9333 227a Stephendale Road London SW6 2PR Emergent Design Studios ed-studios.com 020 7713 0056 51 Calthorpe Street London WC1X 0HH Hogarth hogartharchitects.co.uk 020 7381 3409 186 Dawes Road London SW6 7RQ
Icon icon-architects.com 020 7731 0400 The Glass House 11 Lettice Street London SW6 4EH Simon Gill simongillarchitects.co.uk 020 7610 9344 Riverbank House 1 Putney Bridge Approach London SW6 3JD
BUILDERS Blaze & Co. blazeandco.co.uk 020 7373 2214 Flat 2 111 Drayton Gardens London SW10 9QU Design 2 Finish design2finish.co.uk 07968 821 1667 54 Chipstead Street London SW6 3SS
Giles Gas & Plumbing giles-gas.co.uk 020 3814 0270 NU Builds nubuilds.com 0207 7316841 10 Fulham High Street London SW6 4LZ Nuspace I-want-nuspace.co.uk 0203 405 3480 965 Fulham Road London SW6 5JJ Pascal Huser huser.co.uk 020 7381 0707 600 Fulham Road London SW6 5PA Paterson Wood patersonwood.co.uk 0207 371 7327 Roxburgh Construction roxburghconstruction.co.uk 020 7731 7480 74 The Arches Ranelagh Gardens London SW6 3UB Uber Contracts ubercontracts.co.uk 020 3151 5034
INTERIOR DESIGN Magenta Pink magentapinkinteriors.co.uk 07956 884 437 RJV Designs rjvdesigns.co.uk 020 7385 6009 126 Harbord St London SW6 6PH
Capital Chartered capitalchartered.co.uk 020 8875 0035 Argyll House All Saints Passage London SW18 1EP
Child & Child (Mo Hakim) childandchild.co.uk 020 7235 8000 4 Grosvenor Place London SW1X 7HJ
Mactaggart Speir & Watson Surveyors mswsurveyors.co.uk 020 7183 3415 Centenary House The Queen’s Club Palliser Road West Kensington London W14 9EQ
Healys Solicitors (Jane Baker) healys.com 020 7822 4000 Atrium Court 15-17 Jockey’s Fields London WC1R 4QR
LEASEHOLD ADVICE Capital Leasehold capitalchartered.co.uk 020 7112 5169 64 Knightsbridge London SW1X 7JF
MORTGAGE BROKERS Alistair Hargreaves johncharcol.co.uk 0207 933 9651 5th Floor Cutlers Exchange 123 Houndsditch London EC3A 7BU James Muncaster capricornfinancial.co.uk 020 3111 0913 1 Queen Caroline Sreet Hammersmith, London W6 9YN
The Partnership Ltd (Danielle Guettier) theparnershiplimited.com 020 7046 6558 1 Westminster Bridge Road London, SW1 7XW Judge Sykes Frixou (Belinda Frixou) jsf-law.co.uk 020 7395 3355 23 Kingsway London WC2B 6YF Morrisons Solicitors (Kulbir Conner) morrlaw.com 01483 215 019 2nd Floor, Cleary Court 169 Church Street East Woking, GU21 6HJ
ADDITIONS Please contact us if you would like to add your business to this directory. Email email@example.com.
GET IN TOUCH We believe We started Brik to challenge the status quo. Our reputation over the years has continued to grow by delivering record-breaking prices alongside quick sales and lets with minimum fuss. Our formula is simple; sound advice plus a friendly approach equals great results.
Meet our Fulham team
67 CHRIS Co-founder firstname.lastname@example.org
BEN Co-founder email@example.com
JAMES Director firstname.lastname@example.org
MATHEW Senior Sales Associate email@example.com
CHRIS Sales Associate firstname.lastname@example.org
NICK Lettings Manager email@example.com
JACK Lettings Associate firstname.lastname@example.org
SAMIA Lettings Negotiator email@example.com
HOLLIE Property Manager firstname.lastname@example.org
DIANA Accounts Administrator email@example.com
CHRIS Designer firstname.lastname@example.org
SALES: 020 7384 6790 | LETTINGS & MANAGEMENT: 020 7384 6791 EMAIL: email@example.com | FACEBOOK: Brik | TWITTER: @BrikLondon | INSTAGRAM: brik_london ADDRESS: 77 Parsons Green Lane, Fulham, London SW6 4JA
Contact us for a free valuation: 020 7384 6790 | brik.co.uk
MIKE Co-founder firstname.lastname@example.org
Made in Britain, Built to Last www.roundhousedesign.com West End | Clapham | Fulham | Richmond | Cheltenham | Guildford | telephone 020 7297 6220 | email@example.com