Brik Property Magazine - Q3 2019

Q4 19 LONDON PROPERTY & LIFESTYLE MAGAZINE

WHICH WAY IS UP? LO S T I N A VAC U U M . W H AT ’ S N E X T F O R T H E FULHAM PROPERTY MARKET?

PAIPAĂ? large settee. Design: LucidiPevere.

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23-25 Mortimer Street London W1T 3JE 020 7323 1248 www.ligne-roset-westend.co.uk

CONTENTS

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12

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Back in 2012-14 the London property market went interstellar with massive price rises. However with the uncertainty of Brexit that has loomed omnipresent, many people are wondering which way is up?

A trendy suburb located in the heart of Cape Town. ARRCC studios were given the brief to create a sanctuary for slickers and to create a space that captures ‘urban chic,’ combining contemporary living with high design.

There are many reasons you may be interested in short term letting. Josh offers his insight and guidance on letting your property on a short-term basis.

26 LIGHTS & LAMPS

32 SELLER’S GUIDE

Keep your home illuminated and vibrant with our latest favourite choices of lighting fixtures.

A guide on how to sell your home for the highest possible value.

WHICH WAY IS UP?

DUPLEX DE WATERKANT

GET SHORTY

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34 SHOWCASE Highlighting recent renovations and refurbishments carried out by London's finest developers and designers.

10 BRIKOLAGE

16 HANDLES & LOCKS Doorknobs. Often overlooked and seldom appreciated. Well, they no longer have to be boring.

20 PRETTY LITTLE THINGS

22 BUYER’S GUIDE

29 KEYLESS ENTRY

There’s no getting around it; buying a property is expensive. What are the costs involved other than just the asking price?

Five of the best keyless entry systems to turn your home into a Tesla.

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36 PROPERTY GALLERY

CONTRIBUTORS

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JOSH WOODFIN Property Journalist

MARC DA SILVA Property Journalist

JAMES MUNCASTER Capricorn Financial

Josh Woodfin is a writer and editor with nearly 10 years' experience including credits with the Guardian, House, Esquire, and numerous other high-profile magazines and websites. His interests include antique maps, cooking with fish, and post-apocalyptic thrillers. He once beat Usain Bolt in a race... with an 80-metre head start.

Property journalist, Marc Da Silva, has an encyclopedic knowledge of all things property having written for a range of publications, including the Daily Mail, Daily Express, Sunday Business Post and A Place in the Sun, amongst others.

James is a Senior Mortgage Broker for Capricorn Financial. Having been in the industry for 15 years, with 10 of those with Capricorn, James has met a wide range of client types and come up with solutions for a vast array of circumstances.

KATE THORNTON Magenta Pink Interiors

VERONICA LUCEY Magenta Pink Interiors

ROWENA VAUGHAN RJV Designs

Kate Thornton is a partner at Magenta Pink Interiors. She formerly worked in a Barristers’ Chambers but having renovated several houses of her own decided to re-train and set up Magenta Pink Interiors in 2010 with friend and business partner Veronica Lucey.

Veronica Lucey is a partner at Magenta Pink Interiors, a Fulham based interior design studio. She previously worked in advertising but decided to follow her passion for interiors and changed careers in 2010 setting up Magenta Pink Interiors with friend and business partner Kate Thornton.

Rowena studied interior design at London’s prestigious Chelsea School of Art (UAL). She has over 20 years' experience refurbishing everything from a simple residential bathroom to the Crockfords Casino Mayfair.

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Template and fit of bespoke stone solutions

Featured Bathroom: Calcatta Oro slab 20mm Tel: 020 8871 1191 | www.marble-city.co.uk

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Made in Britain, Built to Last www.roundhousedesign.com West End | Clapham | Fulham | Richmond | Cheltenham | Guildford | telephone 020 7297 6220 | sales@roundhousedesign.com

PROPERTY MARKET

WHICH WAY IS UP? Uncertainty, a never ending issue for Brexit Britain

markets more than uncertainty.

WORDS

MARC DA SILVA Property Journalist

I

Indeed, the process is actually getting longer. Initially the deadline for Brexit was March 29. That date was then changed to April 12, then to October 31.

If Britain fails to agree a Brexit deal by October 31, then ‘no-deal’ is the default option. Britain will automatically leave on that date unless the government changes the date again, subject to consent from EU leaders, or revokes the Article 50 process.

There are plenty of ifs and buts as the October 31 deadline approaches, but nothing spooks the

Recent research by YouGov, undertaken on behalf of KIS Finance, found that more than one in five people in London have delayed making key financial decisions due to Brexit, which partly explains why activity in the housing market remains subdued.

UK residential property transaction count for May was 89,810, down 11.3% year-on-year Stretched affordability and uncertainty over Brexit negotiations has hit the housing market, resulting in a slowdown in the number of property sales.

30%

HOUSING MARKET

WORST CASE SCENARIO

The Office for Budget Responsibility’s prediction for 2019 stands at 1.17 million UK property transactions, which is less than the total sales of 1.19 million recorded in 2018.

Russell Galley at Halifax said: “With the ongoing lack of clarity around Brexit, people will be looking for more certainty in the coming months, both to encourage them to list their property and to create the

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t has now been more than three years since the UK voted to leave the EU, and Brexit continues to dominate the headlines.

The looming deadline has hit consumer confidence, delaying decisions and impacting on housing transactions as buyers and sellers adopt a ‘wait and see’ approach.

The UK residential property transaction count for May was 89,810, down 11.3% year-on-year, the latest data from HMRC shows, and with no current end in sight to the Brexit debacle, the property market, particularly in London, remains stuck in the doldrums.

WHICH WAY IS UP? Like an invisible other-worldly force, Brexit continues to dominate the market sentiment, scrambling any form of predictability. With no bearing from which to reference, many pundits are wondering which way is up... or if up isn't down... or down up. It's anyone's guess? The result is a stagnation in turnover, replaced instead by a strange sense of both foreboding and optimism reflected across national sentiment.

AVOIDING THE CLUSTER ...FIELD When what's certain is uncertain, one thing is certain, and that's that doing nothing seems

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the best course of action. However when it

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be the smartest move. As they say... 'a tiger

comes to the property market it's times like these where a clear course of action can doesn't lose sleep over the opinion of sheep'.

MAKING A RE-ENTRY Like an astronaut in the endless vacuum of space, it's best to stay calm and plot your own move even when everything else seems out of control. Trying to predict the market never ends well, but improving your personal situation is quantifiable. In any event, with the Brexit deadline imminent we expect to be making a re-entry soon. It'll be a bumpy ride, and so far surface conditions are unknown. Brace yourself...

PROPERTY MARKET

confidence needed to encourage buyers.”

Boris Johnson wishes to install much needed confidence in the housing market, as well as the wider economy, by reopening the EU withdrawal agreement reached with outgoing Prime Minister Theresa May but rejected by MPs, so as to avoid a “disruptive” no-deal divorce in October.

UNKNOWN

-

-

-

9

Annual price fall to March 2017 Annual price fall to March 2019

FULHAM

SOUTH KENSINGTON

KNIGHTSBRIDGE

MAYFAIR

KENSINGTON

0

The continued lack of housing supply also remains a factor, with the government’s target of building 300,000 new homes a year becoming increasingly unrealistic,

-

HOLLAND PARK

The analysis behind the predicted 30% fall in house prices assumes the policy rate would be hiked to 5.5%.”

Price falls in prime markets slowing

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But having already been criticised by respected economists Paul Krugman, a former winner of the Nobel prize in economics, and Andrew Sentance, a former member of the Bank’s interest rate setting committee, the gloomy figures certainly as far as house prices are concerned - have been broadly rejected by several property firms, including RICS, which dismissed the Bank’s prediction in the event of a disorderly Brexit as “implausible”.

It says: “Mainly, we would expect the Bank to cut interest rates and potentially restart quantitative easing in the wake of a no deal.

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would quickly tumble by 5% if the UK leaves the EU without a deal, while the Bank of England says the impact on the housing market could be even more significant.

It previously predicted that house

INTO THE

But with EU leaders hinting that October 31 does not need to be a final deadline for negotiations if things are not resolved by then, the nightmare of ongoing uncertainty in Brexit Britain could last long after Halloween.

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Mainly, we would expect the Bank to cut interest rates and potentially restart quantitative easing in the wake of a no deal.

There is also a growing shortage of rental properties causing rents to rise across many parts of the country, and that trend looks set to continue regardless of an agreed deal or no-deal Brexit.

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Howard Archer at the Item Club believes residential property prices

while there are currently very few forced sellers, and that means property prices are unlikely to crash, although there may be shortterm falls in some areas, including London.

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If the new Prime Minister succeeds in getting a deal through parliament that would ensure Britain leaves the EU in an orderly manner, and that should help to boost the confidence of potential buyers ahead of the start of negotiations for a ‘future partnership’ plan with the EU. But while it is in the EU and UK’s interest to avoid ‘no deal’, Johnson has vowed to take Britain out of the bloc later this year, even if an agreement cannot be reached, and that means the housing market could be heading for a serious decline.

prices could drop by up to 30% from pre-Brexit levels if there was no-deal, or a “disorderly Brexit”, which could trigger a deep and damaging recession with worse consequences for the UK economy than the 2008 financial crisis.

NEWS & INTERESTS

BRIKOLAGE THE MOON HOTEL ARCHITECTURE

MAD Architects | China

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The Moon Hotel takes full advantage of its waterfront by directly integrating architecture and nature. The circular building corresponds with its reflection in the water, creating a surreal picture and connection between real and phantom. Beneath the sunlight and the reflection of the lake, the curved shape of the building is crystal clear.

When night falls, the entire building is lit up brightly by both its interior and exterior lighting. Soft light wraps around the hotel and the water, resembling the bright moon rising above the lake, blending classic and modern through the reflection.

OLAFUR ELIASSON

WHICH WAY IS UP? ON THE COVER

TATE MODERN July 11 - January 5 2020 We’re not the only ones thinking about the weather: Olafur Eliasson loves to talk about the natural world in his art. His melting installation saw him ship 24 blocks of ice from Greenland to the Southbank, highlighting the critical state of the environment. The irony wasn't lost on us either.

Back in 2012-14 the London property market went interstellar, with huge price rises across the board. Subsequent political uncertainty starting with the Scottish Referendum in September of 2014, a round of elections, and of course the omnipresent Brexit, left the market in a state of anti-gravity.

Lost. With no solid bearing to navigate from it's left many pundits wondering where the market is going, and which way is up?

NEWS & INTERESTS

KUVINGS JUICER PRODUCT

WHOLE SLOW JUICER

A LEGENDARY SMILE

LOCAL BUSINESS SPOTLIGHT With 92 five star google reviews and counting, Karma Dental care are doing a great job of keeping Parsons Green smiling!

In fact Karnan Thasan has been personally looking after two of Brik’s Co-Founders for some time now, so we can highly recommend popping in! Karnan qualified from The Royal London Hospital in 1998 and has been the Principal dentist and owner of Karma Dental for the last 12 years.

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In 2014 alone, Kuvings was ranked the best Professional Juicer in Denmark in the juice market sector; the best juicer in Australia by Choice, an Australian consumer magazine; won the Silver Prize for its juicer in the Seoul International Fair; won the Gold Prize for its juicer at the Seoul International Invention Fair; and its Whole Slow Juicer was a finalist in the Spark Product Design Awards. The Kuvings’ patented screw, a unique technology, enables Kuvings to improve on the squeezing process. In contrast with the traditional juicer system, which functions juice at high speeds, the Kuvings patented screw slows down the squeezing process, and extracts 100% pure juice from fruits.

INTERIOR & DESIGN

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INTERIOR & DESIGN

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Duplex De Waterkant ARRCC Studio This duplex apartment is part of the Mirage Development in De Waterkant, a trendy suburb located in the heart of Cape Town. ARRCC was given the brief to create a sanctuary for slickers and to create a space that captures ‘urban chic,’ combining contemporary living with high design.

The design of the apartment expresses quite a distinct African aesthetic that's current with South Africa's demands of fast-paced city living. It's a space of calm and serenity, set floating above the city streets of its location.

The interior is a stylized and dynamic clutter-free space that is a forward-thinking, contemporary luxury urban space that maximizes spatial use, cutting edge design and technology. To define the bare spaces they conceptualized a black and white colour pallet as the base fabrics for the walls, floors, and ceilings. The concept creates a light living space with a dark bedroom cubicle cantilevered overhead. This theme of day and night reflect the way in which the apartment functions differently at various times of the day.

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INSPIRATION TRANSMISSION

LANDLORD’S GUIDE

GET SHORTY A guide to short term lettings

WORDS

JOSH WOODFIN Property Journalist

emember that long hot summer of 2012, when the whole country came together to celebrate the Olympic Games in London, and a few canny homeowners in the capital made an absolute killing renting out their property to ticketholders from all over the world? Simpler times.

R

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But while the possibility of another Olympic Games in the capital may seem far away, there are still plenty of opportunities for you to make some extra money from your property. There are many reasons you may be interested in short term letting - homeowners in Wimbledon do it every year for the tournament, for example - and there are many options available on the market.

Here’s a simple guide to letting your property on a short term basis.

WHAT DOES ‘SHORTTERM’ MEAN? It’s a residential tenancy of fewer than six months where utilities, television and internet are included

in the rent. Short-term properties should be fully furnished unless agreed otherwise. But the advent of Airbnb means the timescale for a short term let can now be counted in days, rather than weeks or months. For landlords seeking a guaranteed income, the longer, six-month contracts may still be the most appealing, but if you travel a lot, for example, and want to make use of your property, Airbnb and the like might be a good solution.

The advent of Airbnb means the timescale for a short-term let can now be counted in days, rather than weeks or months.

WHAT ARE THE RULES FOR SHORT TERM LETS? Before you rent your property, you need to know if you can rent your property. If you have leasehold, for example, you will need to contact the freeholder as some may restrict short lettings. London particularly has strict rules on short-lets. Until recently, for example, people were largely banned from letting out their property for less than three

months without specific permission.

However, the Deregulation Act, which became law in March 2015, changed the rules so people can let their properties for 90 days or less.

But local councils still exert plenty of control, so it’s important to do your research.

You’ll also need specialist insurance, as off the shelf homes and content insurance won’t do the job. Instead, you’ll need specialist buildings and contents cover and liability insurance.

HOW MUCH DOES IT COST, AND HOW MUCH WILL YOU MAKE? Of course, how much you make depends a lot on the size, quality and location of your property, but there are plenty of benchmarks for how much it might cost you. Many estate agents of short-term property management, and, naturally, you’ll pay more for this kind of peace of mind and hands-off management,

LANDLORD’S GUIDE

OWNING A SECOND HOME It was reported that there are over 1.7 million second homes in the UK. A 2010 report discovered that the top reason was to bring in extra income. It was also revealed that a percentage of landlords chose to purchase their second home in a location that they could holiday for cheaper, or choose as a future potential retirement destination.

33%

19% 15%

14%

14%

15 WHY WE OWN MORE THAN ONE HOME CHEAPER HOLIDAYS CAPITAL GAIN EXTRA INCOME PENSION ALTERNATIVE PLANNING FOR RETIREMENT

usually around 30% commission rate. There are also specialist shortlet management companies that act as middlemen between guests and tenants searching sites including Airbnb, TripAdvisor and Booking. com. Again, the fee will depend on the type of property and who you want in your property, but most offer quick quotes to help you make a decision. If you’re looking to maximise the use of a room in your house or the whole property, but are away from home sporadically, going direct to Airbnb or similar sites may be the best solution.

AIRBNB ACTIVITY: HOW DO LONDON BOROUGHS RANK? Most listings 1 Westminster 2 Tower Hamlets 3 Hackney 4 Kensington & Chelsea 5 Camden

7,663 7,016 5,722 5,078 4,996

% of listings for entire homes 1 City of London 88% 2 Kensington & Chelsea 80% 3 Westminster 73% 4 Camden 65% 5 Islington 60%

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A separate UK government study from 2010 found that less than 10% of private landlords rented a property full time, with 92% classing themselves as part-time landlords.

These part-time landlords surveyed for the study earned around 25% of their income from rent, in comparison to full-time landlords who earned 50% or more from renting out their properties.

INTERIOR & DESIGN

HANDLES, KNOBS AND LOCKS Door knobs no longer have to be boring!

WORDS

ROWENA VAUGHAN RJV Designs

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very, very brief history of ironmongery. We can thank the Ancient Egyptians for the invention of the basic door lock, a pin tumbler, a form of which is still in use today, entirely made out of wood.

Archaeologist have found door hinges and handles similar to those in use today in early Greek and Roman sites made from bronze.

They substituted iron or bronze for wood, developing projections that

A

required a corresponding ‘key’ to open the ward lock. Prior to metal, door handles and latches were made in wood, only large houses, castles, churches and important civic buildings would use fancy decorative wrought iron, brass or silver fittings. Warded locks remained the usual for around 2500 years, becoming increasingly complicated to try and stymie the lock picker! In 1778 Robert Barron patented the double-acting tumbler lock developed further in 1818 by Jeremiah Chubb , who incorporated a spring into the mechanism.

Joeseph Bramahs safety lock was patented in 1784, he offered a reward for anyone who could pick the lock – no one did for 50

years. The first recorded patent for a metal door knob and lock was 1878, when the US Patent office received a submission by African American inventor, Osbourn Dorsey.

Prior to this doors were just locked and the key used to pull the door open or people used a drop latch.

The Industrial Revolution (from 1760ish) led to a huge rise to the mass production of cast iron good, hinges, latches, handles and knobs and with this rise in production and use came the idea of style and finish.

The Palladian rules of proportionality in design during the reign of Louis XIV (1645-1715) where decorative gilded doorknobs were Amethyst Handle www.gedkennett.co.uk Banded Jasper Handle www.gedkennett.co.uk SC Handle (forged texture) www.gedkennett.co.uk Ged Kennett X RJV Designs www.rjvdesigns.co.uk

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INTERIOR & DESIGN

Sensation Door Knobs www.hautedeco.com Xavier Bronze Collection www.xavierlebeecreation.com Signature Lever Handles www.hautedeco.com

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designed to mirror the opulent lifestyle the king had created for himself saw a change in the design of door fittings, no longer just practical but ornate and decorative as well. During the reigns of Queen Anne (1702 1714) and King Georges, saw a rise in detailed designs and finishes for all ironmongery from locks, window handles, door knobs, cabinet locks and handles etc. The prosperous Victorian era saw the increased use of mortice locks and

latches, where they used China or Porcelain knobs and fittings. Under the Arts and Craft revival movement at the turn of the 20th century there was a rediscovery of simple wooden door knobs and fitting and by the mid 20th century the use of early plastics such as Bakelite and the use of chrome were picked up by the architects and designers of the Art Deco style. There are a huge number of ordinary fixtures and fittings that one can purchase

for the home of today, you can find fittings from any era or use some of the wonderful designs from new and innovative designers such as Ged Kennett, Xavier Lebee, Pushka, Haut DĂŠcor and Silver Kite all have distinctive and interesting ranges of door handles and cabinet knobs with a huge range of textures finishes, colours and designs often allowing for bespoke designs or finishes. Door knobs no longer have to be boring!

INTERIOR & DESIGN

L UX U RY OU TD O OR FUR N I T U R E from

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VISIT OUR SHOWROOM LEISURE PLAN, STANSTED MOUNTFITCHET, ESSEX, CM24 8HD

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DROP US A LINE TEL: +44 (0) 1279 816 001 / SALES@LEISUREPLAN.CO.UK FIND US ON SOCIAL LEISURE_PLAN

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L E I S U R E P LA N .CO.U K

INTERIOR & DESIGN

PRETTY LITTLE THINGS

20 brik.co.uk MONA PENDANT £1100 | madeindesign.co.uk TS COFFEE TABLE £889 | conranshop.co.uk FAUX FIG TREE £249 | westelm.co.uk LIVING BROWN SCENTED STICKS £25 | trouva.com ZIG ZAG TROLLEY £480 | amara.com

INTERIOR & DESIGN

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MR ROUND STOOL £294 | twentytwentyone.com OUTLINE SOFA £2460 | hauslondon.com CIRCLE PRINT £45 | insidestoreldn.com ORANGE FOX £18 | jellycat.co.uk DUOTONE CAMERA STRAP €162 | hardgraft.com

BUYER’S GUIDE

WHAT'S THE REAL PRICE, NO REALLY? What are the additional costs of buying a home

WORDS

Josh Woodfin Property Journalist

t doesn’t matter if you’re a first-time buyer or a seasoned purchasing professional, there’s no getting around it; buying a property is expensive. And if and when you do find a property you like, it’s important to remember the number at the bottom of the listing should be treated as a starting point.

I

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It’s a guide to help you decide if you should click ‘arrange a viewing’ or check your filters and run another search. The real cost of your house will be higher. Much higher, depending on the type of property.

But, that said, excluding any failures in your survey or other nasty postpurchase surprises, you can get a pretty good idea of what the ancillary costs of purchasing your property will be.

STAMP DUTY Excluding the house itself, this is the big one. Stamp Duty Land Tax (SDLT) is a tax on properties bought

in England and Northern Ireland.

And you’ll need to pay it when you buy a residential property that costs more than £125,000, which is going to happen if you want more than a parking space in London. The reforms to Stamp Duty Land Tax (SDLT) introduced in 2014, mean the majority of buyers will pay less tax, but if you’re looking for properties above £900,000, you can expect to pay a higher level. Stamp Duty rates only apply to the portion of the property price in each tax band and not the full purchase amount as it did prior to 4 December 2014.

This means a 3-bed Victorian maisonette in Fulham, listed for £995,000, will require £43,250 in stamp duty, around £4000 more than before the reform. And if the property you purchase is a second home, you’ll incur a further 3% cost on the whole price.

SOLICITORS A lucky few may be qualified to handle their own affairs, but for the rest of us will need to engage a solicitor to assist with the legal aspect of buying a house. As with stamp duty, the price depends on the size of the property. For the above example of a 3-bed Victorian

maisonette, priced at just under a million, you can expect solicitors fees to be in the region of £2400, though this does include the monies for conveyancing searches, including local and Land Registry.

SURVEYS Separate to the searches mentioned above, surveys are broadly optional, but the results can help with negotiations on prices. You should always engage a qualified surveyor, they should be members of the Royal Institute of Chartered Surveyors (RICS). The surveys themselves range from a Condition Report (£300 or more) up to a full Home Condition survey, which reaches £900 depending on the size of the house.

3% SECOND HOMES INCUR A 3% INCREASE ON THE TOTAL COST

£

£££

£££

FIRST-TIME BUYERS PURCHASING A PROPERTY OVER £500,000 PAY THE FOLLOWING CHARGES: 0%

Between £125,001 and £250,000

2%

Between £250,001 and £925,000

5%

Between £925,001 and £1,500,000

10%

Over £1,500,000

12%

REMOVAL COSTS Don’t forget this one. Let’s assume you’re stepping up the ladder and moving from a two-bed to a three-bed. Well according to removalreviews.co.uk, the average costs for moving a 2 bed are approximately £600, with packing services estimated at an extra £250.

CLEANING Maybe it’s at your end, or maybe the people who moved out of your new place didn’t do a very good job, but having £250 in the kitty for a deep clean is not a bad idea, because it’s the last thing you want to be doing on moving day.

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Up to £125,000

£££

£

MORTGAGE VALUATION FEES This is the fee charged by your mortgage lender for commissioning a mortgage valuation, and surprise, surprise, it varies depending on the property, but for a £1m house, it should be around £150.

TOTAL ON TOP: + £47,150

Responsive & Reliable Property Management (151)

4.8

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Hollie has been doing a great job in managing our property for us. She always responds very quickly and eďŹƒciently to emails and work on the property.

Ms E.E

What our 5-star service can do for you: One point of contact throughout Monday-Friday

Direct contact with your property manager until 9pm

Deal directly with your tenants

Excellent relationships with contractors management and secure key holding

Arrange all relevant safety certiďŹ cates

Regular property visits (once a quarter)

Vacant

24 hour emergency out of hours maintenance company

FINANCE

LENDING LEAGUE TABLE WORDS

JAMES MUNCASTER

Capricorn Financial

rade Body, UK Finance has released its latest data to show who were the lenders that lent the most in 2018. As expected, the “Big Banks” top the charts but there have been some interesting developments further down the table.

T

Lloyds Banking Group 5.8% share | £42.5bn lending Nationwide Building Society 13.3% share | £35.7bn lending Royal Bank of Scotland 11.4% share | £30.5bn lending Santander 10.5% share | £28.3bn lending Barclays 8.6% share | £23.1bn lending

This is the same Top 5 in the same order as 2017 but both Nationwide and Santander have increased market share by 1.1% and 0.9% respectively. Both lenders have made some good moves across rate setting, policy and service and

With the Top 5 lenders accounting for £160bn of lending and 6th (HSBC) to 75th (Tipton & Coseley) lending £103bn combined, the big banks do have tight grip of the mortgage market. The increase competition in rate setting has already seen Tesco Bank pull out of the market and the competition needs to be looking at both policy and rate to entice new customers.

Of the two examples above, Sainsburys looked at rate and have been one of the more competitive lenders in 2019. They improved service with timescales to mortgage offer massively improved compared to 2018 and an improvement in some policy areas, which also helped service. It is noticeable when a lender looks at all three areas, the overall proposition improves, and clients/brokers have more confidence in them.

Metro have also improved and as a lender that can look at some specialist areas, they have used this to “stand out from the crowd” and helped client on application that most other lenders would have said no. Added to this, they have always had competitive rate setting, so the client is not penalised for the specialised policy.

With the improvements in technology helping to streamline processes for the lenders, there is an increasing need for a USP to encourage clients to apply with them. With rate margins at almost base levels, there is not much room left for reductions, so new policy ideas are needed.

Each client need is unique, be it self-employed, contractors, older or retired clients, “Bank of Mum & Dad”. For the challengers to compete with the Big Banks, they will need to target these markets, where the top 5 do not need to as have enough business coming in.

With 2019 coming into the Autumn and the UK with a new Prime Minister and Brexit deadline looming, the needs of the client will always change as we move into 2020.

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Here is the Top 5 lenders in terms of market share in 2018:

this is reflected in the increase in their market share. Further down the list there have been some interesting moves. Sainsburys Bank have continued their drive to become an established mortgage lender, jumping 29 places to 23rd in lending share. At 0.4% of the market and £1.1bn, this is an increase of 0.4% in market share. Metro Bank have also increased their share of the market by 0.4% and lent £4.2bn in 2018.

INTERIOR & DESIGN

LIGHTS & LAMPS DAVID HUNT LAMP

WOOD LADDER

BIRDY TABLE LAMP

£226 | castlegatelights.co.uk

£299 | fienzi.com

£234 | nordicnest.com

Single light table lamp featuring an interesting and unique nest of resin vines with a decorative gold finish.

Handmade and very unique wooded chandelier for a more rustic look in your home.

Birdy is made of aluminium and has a timeless design that fits in most homes and environments.

CHELTENHAM LIGHT

MELT PENDANT GOLD

BELL TABLE LAMP

£166 | jim-lawrence.co.uk

£685 | tomdixon.net

£455 | clippings.com

The Cheltenham is a stunning wall light made from solid brass that has a smack of industrial chic about it.

Melt is a beautifully distorted lighting globe that creates a mesmerizing melting hot blown glass effect.

Bell’s reflective surface allows it to take on the characteristics of its surroundings.

KING EDISON LAMP

IC F1 FLOOR LAMP

MOLECULAR LIGHT

£504 | mineheart.com

£505 | lovethesign.com

£215 | trouva.com

Gold cap and gold braided cable enhance the majestic look of this design hybrid. Stately solo, or punchy in groups.

A stem made from satin brass. And on top, as if perfectly balanced, a 20-cm glass sphere delicately hanging on the slanted tip of the stick.

The beautiful Molecular Pendant Light from House Doctor is an almost sculptural lamp, a feature pendant that is a practical source of light.

BROOKLYN DOME

YELLOW CHARME

TROY ODYSSEY

£79 | industville.co.uk

£1521 | pamono.co.uk

£250 | houseology.com

This handcrafted Brooklyn Dome Pendant Light is available in a variety of finishes Brass, Brass & Pewter and Pewter. It works particularly well when hung in rows of 3 or 5.

The Yellow Charme floor lamp was designed by Sander Bottinga. It is hand-sculpted in brass, leather, wood and features dip-dyed colored fringes in viscose.

Sleek and sophisticated wall light with mirrored back-plate. The oval shade with open bottom for more efficient light diffusion is made from hand-blown, plated and smoked glass.

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INTERIOR & DESIGN

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GADGETS

FORGET THE KEYS The latest and greatest in keyless-entry for your home

WORDS

JOSH WOODFIN Property Journalist Technology has made a lot of things redundant: high street travel agents, DVD players, doing a ‘big shop’ at the weekends... And with the advent of smart locks on our homes, we can now consign great big bunches of keys to the technological history books, too. Here are five of the best keyless entry systems.

SCHLAGE CONNECT SMART DEADBOLT Z-WAVE PLUS

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Schlage smart locks work with your Amazon Alexaenabled devices via a compatible hub. Lock your door with a hands-free speaker like the Amazon Echo or check its locking status using the Amazon Alexa app on your smartphone. Alexa? make life easier please! £180 | www.schlage.com

AUGUST SMART LOCK 3RD GENERATION KEYLESS DOOR LOCK One of the slicker looking devices on the list, you can lock and unlock your door from anywhere and give secure digital keys to guests, all from your phone. August automatically unlocks when you arrive and locks when you leave. And of course you can control your August Smart Lock with your voice. £116 | www.august.com

GADGETS

NEST AND YALE LOCK The Nest x Yale Lock combines Yale’s 177 years of experience with Nest’s industry-leading connected home technology. Lock or unlock your door from your phone, give passcodes out to friends and family, never lose a key again, and it looks pretty nifty, too. £180 | www.yalehome.com

KWIKSET KEVO BLUETOOTH SMART LOCK If you’re not quite ready to say goodbye to your keys for good, the Kevo might be a good option for you. You can use a key, but you can also use the one touch Bluetooth connected option and tap your phone to get in and out of the house. Other features include notifications when the kids get home, and the ability to send people an ‘ekey’ if you want someone to check in while you’re away.

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£150 | www.kwikset.com

YALE ASSURE LOCK TOUCHSCREEN DEADBOLT WITH Z-WAVE If you’re not quite ready to go fully wireless, you can go for this super strong lock that lets you lock and unlock your door using the backlit touchscreen keypad.

The lock can also be integrated with many home automation and alarm systems. £180 | www.yalehome.com

HOTE L

Palazzo Daniele DE STI N ATI O N

Gagliano Del Capo, Puglia, Italy O R I G I N AL

Francesco Petrucci and Gabriele Salini

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“For us, the art scene brings in a sophisticated crowd that wants to avoid five-star chains and experience new concepts of hospitality, one defined by art, design, history, and music.”

The bold hospitality philosophy of Francesco Petrucci and Gabriele Salini, the Originals behind Palazzo Daniele, perfectly captures the unifying power of artistic spirits. At Design Hotels ™ , we believe in the power of creative expression.

That’s why each of our more than 320 handpicked independent hotels reflects the ideas of a visionary who is raising the bar on design. designhotels.com

SELLER’S GUIDE

UP, UP AND AWAY! How to sell your home for the highest value

property? How has this affected the price? You’re unlikely to find a likefor-like match, but viewing a range of properties will help you make important decisions.

WORDS

JOSH WOODFIN Property Journalist o your research.

Sounds simple right, but putting in the time to find out how much similar properties have sold for, is really important in helping you set a price that you’re happy with. Look locally and arrange a viewing if possible. What’s the finish like? Have they made structural changes or extended the

D

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PLAY TO YOUR STRENGTHS Those buyers looking for a full fixer-upper are in the minority. Most

High PRICE REDUCTION

LIST & SALE PRICE

32

SEEK PROFESSIONAL ADVICE Seek valuations from at least three estate agents. Ideally, the agents will be locally based, as they will have the knowledge and fully understand the demand. The Home Owners Alliance says, ‘If the mortgage valuer or estate agents are not locals, they will rely on

house sales statistics from sources such as the Land Registry, which will not necessarily give them a well-informed insight into very local variations in house prices, including such factors as local school catchment areas.’ The HOA suggests choosing an estate agent based on their record of achieving asking price, and getting a range of valuations.

OFFER

JUST RIGHT SOLD

PRICING Hypothetical graph showing how pricing can effect your sale price. Of course sometimes a low or high list price can be the right strategy depending on market conditions.

OVERPRICED

UNDERPRICED

SOLD

SOLD OFFER OFFER

OFFER

Low Short

Average DAYS ON MARKET

Long

HIGH BALL VS LOW BALL Amongst the numerous pricing strategies there are two basic concepts. Either, price your property deliberately high with the intention to draw-in serious buyers with wiggle room to have the price dropped to an acceptable level. The other being to set the price low with the hope of generating high demand that could potentially drive the price upwards.

High

VALUATIONS

PRICE

£995,000

PRICING HIGH

List Price

£995,000

Reduction

£975,000

Reduction

£950,000

£940,000

£920,000

Sold

PRICING LOW Pricing low in strong markets can be an effective way to drive demand, and the price higher than the list price, and potentially even the estimated 'market value'.

'Market Value'

£935,000

In weak markets where buyer demand is low, pricing high can be an effective way of protecting your price and allowing for offers. It also weeds out buyers who aren't serious.

Sold Offer 3

£925,000

Offer 2

£915,000

List Price

£900,000

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Low

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people want a well finished blank canvas. Creating an environment that lets potential buyers project their own lives onto the property can mean good returns. Depending on the level of work you put into ‘neutralising’ your property, you can very easily increase the price beyond the cost of any renovations.

NEGOTIATION IS A GIVEN It's hardwired into the process and you should take full advantage of it.

Price your property between 5 to 10 per cent above what you want. If you know you have a property, in a sought after area, you may even get this increased asking price. Some sellers price their properties below what they want in order to create a

bidding war. That’s fine, remember, you don’t have to say yes to anyone!

DECIDE ON A TIMELINE Different sellers have different needs. Some people are looking for a quick sale, others have the luxury of waiting. Both require different techniques. If you’re looking for a faster sale, you need to be more realistic and price your property competitively. This doesn’t mean you’re going to make a loss, but you will need to market your house at the lower end of the price range.

The Homeowners Association also suggests sealed bids, ‘particularly if there is a lot of interest in your house, and the market is hot, you can ask for “best and final offers” by

If agent 1 values your property at £1,100,000, agent 2 at £1,200,000 and agent 3 at £1,350,000, the most realistic value would be £1,275,000. a certain date.’ If you have more time, it’s the opposite: go high!

And if there’s no interest or offers, you can gradually reduce prices until you receive an offer you’re comfortable with. The key here is to not push your luck, because if your property is on the market for too long, and with a reduction to boot it may spook potential buyers.

SHOWCASE

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PETERBOROUGH ROAD, SW6 Full House Refurbishment | Full Basement | Side Return This beautiful property consisted of a full house refurbishment which included a basement excavation, side return and loft conversion. This allowed us to create a bright, spacious and contemporary house.

DESIGN2FINISH design2finish.co.uk

SHOWCASE

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BASUTO ROAD, SW6 Basement / Full Refurbishments / Loft Extensions / Side Extensions This property has been recent refurbished to a very high standard and compromises of a large basement with double bedroom, utility room, shower room and living room/reception. On the ground floor there is a double reception and large eat-in kitchen opening out onto a low maintenance patio garden.

BUILDGURU

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ST DIONIS ROAD An opportunity to purchase a truly outstanding and fully extended Victorian family home, which has been finished to an excellent specification throughout, in the very heart of Parsons Green (Fulham’s most desirable area).

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Arranged over four floors this four bedroom house is just over 2,400 sq ft (225 sq m), offering a spectacular open-plan kitchen and reception space across the ground floor. The basement (with good ceiling height) has been converted into an impressive family/media room fitted with a largescreen TV and a surround sound speaker system. There is also a temperaturecontrolled wine cellar, shower room and useful utility room.

4 Bed

2,419

ÂŁ2,750,000

HOUSE

SQ FT

UNDER OFFER

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BROOMHOUSE ROAD A stunning five bedroom Victorian family home. Located in central Parsons Green, Broomhouse Road is on one of Fulham’s most sought after residential roads. The house has been fully refurbished and extended by the current owner, to an incredibly high standard and is arranged over four floors. It extends to almost 2,900 sq ft (267 sq m) with five/six bedrooms, four bathrooms (three of which are en-suite), cinema room and separate utility room.

5 Bed

2,874

ÂŁ2,875,000

HOUSE

SQ FT

FOR SALE

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CHIDDINGSTONE STREET A fantastic opportunity to purchase a Victorian family house with potential to extend, on one of Fulham’s most idyllic streets in the heart of the Peterborough Estate. The property comprises over 2,700 sq ft (252 sq m) of living space set over four floors. On the ground floor is a double reception room and large open plan kitchen/dining room with access onto a westfacing garden.

6 Bed

2,713

ÂŁ2,999,950

HOUSE

SQ FT

FOR SALE

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DANCER ROAD A stylish five bedroom Victorian end of terrace house, located just off the Fulham Road in Parsons Green. This family home offers almost 2,100 sq ft (194 sq m) of living space and is arranged over four floors. On the ground floor is a formal reception room with high ceilings and original features, a spacious entrance hall, cloak room and a dual-aspect kitchen breakfast room with doors leading out onto a 28’ x 25’ private rear garden.

5 Bed

2,090

£1,995,000

HOUSE

SQ FT

FOR SALE

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BISHOPS ROAD

4 Bed HOUSE

A fully extended four bedroom Victorian family home, located only moments from the Fulham road. Extending to just under 1,800 sq ft and arranged over three floors, this freehold house has a large double reception room, separate WC and a side extended kitchen breakfast room on the ground floor that leads out to a pretty patio garden.

1,799 SQ FT

ÂŁ1,650,000 FOR SALE

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COLEHILL LANE

4 Bed HOUSE

An outstanding four double bedroom Edwardian family house located on a sought after residential road in Fulham. The property extends to 1,741 sq ft (161 sq m) and is arranged over three floors. The ground floor comprises a wider than average double reception room with wooden flooring, cloak room and an extended kitchen/breakfast room with French doors leading out onto a west/ north facing rear garden.

1,741 SQ FT

ÂŁ1,450,000 FOR SALE

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NOVELLO STREET

3 Bed HOUSE

This charming three bedroom house is located on a prime road only 50 metres from Parsons Green tube station. The property features a spacious reception room and kitchen, on the first floor is the master bedroom with built in storage, a second bedroom and family bathroom. On the second floor there is a bedroom, a further bathroom and access up to the private roof terrace with excellent views across Fulham.

1,110 SQ FT

ÂŁ1,100,000 UNDER OFFER

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ASHCOMBE ROAD An outstanding end of terrace split-level flat, located on a quiet & pretty street close to South Park. The flat is set over the first and second floor and offers 1,114 sq ft (103.49 sq m) of accommodation.

On the first floor is a fantastic open plan kitchen/reception room, with a bay window at the front and another window at the back of the kitchen meaning the room gets a lot of natural light.

3 Bed

1,114

ÂŁ950,000

FLAT

SQ FT

UNDER OFFER

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GLENROSA STREET

2 Bed FLAT

A stylish interior-designed two bedroom garden flat located in the popular Sands End area of Fulham. The flat has a good size master bedroom with excellent built-in storage space, and a spacious en suite bathroom with a freestanding bath as well as a separate shower, and a smaller second bedroom.

772 SQ FT

ÂŁ675,000 UNDER OFFER

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FOUNTAIN HOUSE

2 Bed FLAT

A stylish and modern two bedroom apartment with excellent views, set in a convenient location for the transport and amenities of Imperial Wharf. Residents benefit from lift access, 24-hour concierge, a gym and selection of restaurants.

848 SQ FT

ÂŁ835,000 FOR SALE

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BASUTO ROAD A newly refurbished four bedroom four bathroom mid terrace house located on one of the most desirable streets in Parsons Green. This property has been recent refurbished to a very high standard and compromises of a large basement with double bedroom, utility room, shower room and living room/ reception.

4 Bed

2,490

LET

HOUSE

SQ FT

AUGUST 2019

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NOVELLO STREET

5 Bed HOUSE

An outstanding five bedroom four bathroom terraced house finished to the highest specification and located in a prime location between Parsons Green and Eel Brook Common. The ground floor has an open plan layout with a reception room which leads through to a modern kitchen fitted. There are bi-folding doors which open out on to a secluded low maintenance garden.

2,093 SQ FT

LET JULY 2019

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ST. MAUR ROAD

5 Bed HOUSE

A beautifully refurbished, five bedroom Victorian terraced family house, superbly located just off the Fulham Road in Parsons Green. This incredibly stylish family home offers in excess of 2,120 sq ft (197 sq m) of space and is arranged over three floors. On the ground floor is a large double reception room with high ceilings and original features, entrance hall, separate W.C and extended bespoke kitchen breakfast room.

2,120 SQ FT

ÂŁ1,400 ÂŁ6,067 PCM

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CLONMEL ROAD An outstanding and fully extended Victorian family home, finished to the highest specification and located just off Fulham Road in a prime spot close to Parsons Green. This property comprises of five double bedrooms with an extra study along with four bathrooms and an extra WC. On the ground floor there is a double reception room with a separate kitchen leading out onto a good size patio garden.

5 Bed

2,951

ÂŁ2000/wk

HOUSE

SQ FT

ÂŁ8,667 PCM

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HAZLEBURY ROAD

4 Bed HOUSE

A well located and superb four bedroom family house within the popular 'Bury Triangle' area. The ground floor consists of a lovely formal reception room with dark wooden floors flowing through to a double bedroom. Stairs leading down to a large, modern and open plan fitted kitchen/dining area and a second reception room on the lower ground floor leading to a south west facing garden.

1,830 SQ FT

ÂŁ1,075/wk ÂŁ4,658 PCM

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EPIRUS MANSIONS

3 Bed FLAT

A newly refurbished and large three bedroom first floor apartment in a Mansion Block on Epirus Road close to Fulham Broadway. This apartment is finished to a very high standard consisting of three double bedrooms, one en-suite, family bathroom, large living room and eat-in kitchen with island. Offered unfurnished and available immediately.

1,023 SQ FT

LET AUGUST 2019

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RADIPOLE ROAD

2 Bed FLAT

This superb two bedroom ground floor flat which is well located in the highly desirable cluster of roads that sit between Fulham Road and Bishops Road near Parsons Green.

The flat features a very light open plan reception room/ kitchen with inbuilt appliances which leads out to the patio garden via the bi-folding doors.

1,017 SQ FT

LET AUGUST 2019

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BAROC HOUSE

2 Bed FLAT

A stylish two bedroom flat on the second floor of a recently converted building, located only a short walk from Barons Court. There is bright and spacious kitchen/reception room, fitted with a modern white handless kitchen and integrated appliances with plenty of space for dining. There are two double bedroom both with excellent fitted storage, and a modern bathroom.

576 SQ FT

ÂŁ450/wk ÂŁ1,950 PCM

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BROOMHOUSE ROAD

2 Bed FLAT

A stylish first floor two bedroom flat in a period conversion located on one of Parsons Green’s most prestigious roads. Both the double bedrooms include fitted storage alongside a modern shower room, a good size open plan living area and a fully fitted kitchen. The living area is bright and spacious, offering plenty of light from the bay window.

561 SQ FT

£450/wk £1,950 PCM

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JERSEY COURT

1 Bed FLAT

A fantastic one bedroom flat in a very popular block in a superb location right in the heart of Parsons Green. There is a double bedroom, with plenty of storage, a separate modern bathroom and a new modern kitchen. The living room is bright and beautifully presented with carpet throughout, leading out on to a large private balcony, which has wonderful views across the London skyline.

506 SQ FT

LET AUGUST 2019

DIRECTORY Looking for something? Look no further with our recommended suppliers directory, just mention where you found them.

ARCHITECTS DBLO dblo.co.uk 020 7610 9333 227a Stephendale Road London SW6 2PR Emergent Design Studios ed-studios.com 020 7713 0056 51 Calthorpe Street London WC1X 0HH Hogarth hogartharchitects.co.uk 020 7381 3409 186 Dawes Road London SW6 7RQ

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Icon icon-architects.com 020 7731 0400 The Glass House 11 Lettice Street London SW6 4EH Simon Gill simongillarchitects.co.uk 020 7610 9344 Riverbank House 1 Putney Bridge Approach London SW6 3JD

BUILDERS Blaze & Co. blazeandco.co.uk 020 7373 2214 Flat 2 111 Drayton Gardens London SW10 9QU Design 2 FInish design2finish.co.uk 07968 821 1667 54 Chipstead Street London SW6 3SS

Element Construction elementconstruction.co.uk 07717 155 716 NU Builds nubuilds.com 0207 7316841 10 Fulham High Street London SW6 4LZ Nuspace I-want-nuspace.co.uk 0203 405 3480 965 Fulham Road London SW6 5JJ Pascal Huser huser.co.uk 020 7381 0707 600 Fulham Road London SW6 5PA Paterson Wood patersonwood.co.uk 0207 371 7327 Roxburgh Construction roxburghconstruction.co.uk 020 7731 7480 74 The Arches Ranelagh Gardens London SW6 3UB Uber Contracts ubercontracts.co.uk 020 3151 5034

INTERIOR DESIGN Magenta Pink magentapinkinteriors.co.uk 07956 884 437 RJV Designs rjvdesigns.co.uk 020 7385 6009 126 Harbord St London SW6 6PH

SURVEYORS

SOLICITORS

Capital Chartered capitalchartered.co.uk 020 8875 0035 Argyll House All Saints Passage London SW18 1EP

Child & Child (Mo Hakim) childandchild.co.uk 020 7235 8000 4 Grosvenor Place London SW1X 7HJ

Mactaggart Speir & Watson Surveyors mswsurveyors.co.uk 020 7183 3415 Centenary House The Queen’s Club Palliser Road West Kensington London W14 9EQ

Healys Solicitors (Jane Baker) healys.com 020 7822 4000 Atrium Court 15-17 Jockey’s Fields London WC1R 4QR

LEASEHOLD ADVICE Capital Leasehold capitalchartered.co.uk 020 7112 5169 64 Knightsbridge London SW1X 7JF

MORTGAGE BROKERS Alistair Hargreaves johncharcol.co.uk 0207 933 9651 5th Floor Cutlers Exchange 123 Houndsditch London EC3A 7BU James Muncaster capricornfinancial.co.uk 020 3111 0913 1 Queen Caroline Sreet Hammersmith, London W6 9YN

The Partnership Ltd (Danielle Guettier) theparnershiplimited.com 020 7046 6558 1 Westminster Bridge Road London, SW1 7XW Judge Sykes Frixou (Belinda Frixou) jsf-law.co.uk 020 7395 3355 23 Kingsway London WC2B 6YF Morrisons Solicitors (Kulbir Conner) morrlaw.com 01483 215 019 2nd Floor, Cleary Court 169 Church Street East Woking, GU21 6HJ

ADDITIONS Please contact us if you would like to add your business to this directory.

Email hello@brik.co.uk.

GET IN TOUCH We believe We started Brik to challenge the status quo. Our reputation over the years has continued to grow by delivering record-breaking prices alongside quick sales and lets with minimum fuss. Our formula is simple; sound advice plus a friendly approach equals great results.

Meet our Fulham team

67 CHRIS Co-founder chris@brik.co.uk

NICK Lettings Manager nick@brik.co.uk

BEN Co-founder ben@brik.co.uk

JACK Lettings Negotiator jack@brik.co.uk

JAMES Director james@brik.co.uk

HOLLIE Property Manager hollie@brik.co.uk

MATHEW Senior Sales Associate mathew@brik.co.uk

DIANA Accounts Administrator diana@brik.co.uk

CHRIS Sales Associate chrish@brik.co.uk

CHRIS Designer cwatts@brik.co.uk

SALES: 020 7384 6790 | LETTINGS & MANAGEMENT: 020 7384 6791 EMAIL: hello@brik.co.uk | FACEBOOK: Brik | TWITTER: @BrikLondon | INSTAGRAM: brik_london ADDRESS: 77 Parsons Green Lane, Fulham, London SW6 4JA

Contact us for a free valuation: 020 7384 6790 | brik.co.uk

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MIKE Co-founder mike@brik.co.uk

OLIVER BONAS 68 brik.co.uk