23RD ANNUAL BOZEMAN ICE FEST PROGRAM DECEMBER 7-15, 2019 PRES ENTE D BY
Bozeman Ice Festival invites your business to participate in our comprehensive 44-page Program for the upcoming 23rd Annual Bozeman Ice Festival! Hyalite Canyon offers the most reliable, concentration of accessible ice climbing in the United States. With over 250 pitches within 45 minutes of a major airport, Hyalite Canyon is recognized as one of America’s premier ice climbing destinations. Our instructional clinics emphasize engagement with participants of all abilities and teaches essential skills for climbing in the mountains. Bozeman hosts the largest all- women clinic in the country and features world-class guides and the top sponsored athletes in the industry. BIF is the “First Best Fest of the Season” and is a unique event that draws attention around the world. A high production value with a memorable finished size of 11” high by 4.125” wide.
BENEFITS: • This is the ONLY program for the entire Bozeman Ice Festival. Content will include critical clinic and location information, in-town special events, and unique content . Every attendee will use this product multiple times throughout the event. • As the first event of it’s kind every winter and the only one before the New Year, the Bozeman Ice Climbing Festival offers a unique opportunity to truly engage with customers during the full-price holiday shopping season. • Our attendance averages 73% from out of state with over 24 states represented. • Every out-of-town participant spends an average of 3.5 days in Bozeman but averages less than two days in Hyalite Canyon. • 43% of our attendees are from the Pacific Northwest (WA, ID, OR) with a return attendee rate of 46%. More than 83% of our attendees come from 150+ miles away. • Among out-of-town participants, 49% will return at least once to Bozeman to ice climb. 25% will return to Bozeman three times or more each season. • The cumulative attendance for our 22nd Anniversary events in 2018 was in excess of 3000 persons. Our Facebook enjoys more than 7,409 likes and Instagram with 5,186 followers.
PRICING INFO:
FULL PAGE 4.25” x 11”
1/3-Page
$175
Half-Page
$275
OCTOBER 21, 2019
Full-Page
$425
ART WORK DUE:
Center Double
$650
SPACE RESERVATION DEADLINE:
Full bleed - include .125” on all sides for final bleed size of 4.5” x 11.25” Keep all text and logos at least .125 in from trim line Left or right placement
NOVEMBER 4, 2019
PROGRAM DISTRIBUTION: • 2,000 copies printed, made available around town the week of Nov 25. • Placed in participant swag bags. • Free at event and selected locations around town.
DOUBLE TRUCK 8.5” x 11”
Full bleed - include .125” on all sides for final bleed size of 8.75” x 11.25” Keep all text and logos at least .125 in from trim line
2019 SCHEDULE OF EVENTS Our program will be available on-shelves the week of November 25th. ICE FEST WEEK – DECEMBER 7 TO 10 • Special events every night at local establishments that are free and open to the public! • Kick Off Ice Fest Week at Bozeman Christmas Stroll - 6,500-7,000 persons • Monday night- Lockhorn Cider- TBD • Tuesday night- American Alpine Club-Live Your Dream Presentations and gear swap WEDNESDAY, DECEMBER 11: • Opening night of Ice Festival • 300 persons at Emerson Ballroom for BIF
HALF PAGE HORIZONTAL 4.25” x 5.5”
Full bleed - 4.5” x 5.75” Top or bottom placement
• 200 persons at Kickoff Party presetnted by RAB THURSDAY, DECEMBER 12 THROUGH SUNDAY, DECEMBER 15: • 75-100 daily participants in Hyalite Canyon Clinics • 700+ persons each night at Emerson Ballroom & Theater – Thurs. to Sat. • Bozeman Ice Film Festival Thursday night • Keynote Speaker Friday: Hilaree Nelson presented by the North Face • Saturday Night: Ines Papert presented by Lowa, with special guests the Bear Canyon Singers and after party presented by Petzl • Sunday: Local Legends Dinner & Wrap Party with Lindsay Fixmer
1/3 PAGE HORIZONTAL 4.25” x 3.5”
Full bleed - 4.5” x 3.75” Top, center, or bottom placement
* Bozeman Ice Festival® is a registered trademark of Ice Climbing Alliance. Ice Climbing Alliance is a 501c3 non-profit organization dedicated to promoting participation in climbing and mountaineering while preserving access and quality climbing experiences across America.