2025 November issue

November 2025 // Vol. 35

BRINGING

BIG DREAMS TO LIFE ARCADE REFRESH STRATEGIES

Proven Tactics That Won’t Break the Bank

Industry Newcomer Plays It Big in Houston STOP WAITING, START SELLING

Your Roadmap to Stronger Group Sales

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Contents

November 2025 | Vol 35.11

Publisher’s Column

6

FROM VISION TO ACTION

BY STEPHANIE DAVIS

10

Group Sales

STOP WAITING, START SELLING

BY SHERYL BINDLEGLASS

14

What’s the Buzz

ARCADE REFRESH STRATEGIES

BY BRIAN DUKE

20

Social Media BEHIND THE FEED

BY NATALIE DAVIS-FERNANDEZ

24

Insurance

PROTECT YOUR CENTER WITHOUT LOSING SLEEP

BY CAMERON LINDER

26

Concessions

SNACKS THAT SELL THEMSELVES

BY GOLD MEDAL

30

Competitive Strategies

WHAT THE HECK IS MIXED REALITY?

BY BRANDON WILLEY

34

Cover

BRINGING BIG DREAMS TO LIFE

BY STEPHANIE DAVIS

38

20 44 IAAPA PREVIEW

Management

THE POWER OF CURIOSITY

BY BETH STANDLEE

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

MARKETING MANAGER & SALES Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI November 2025

CONTRIBUTORS Sheryl Bindleglass Stephanie Davis Brian Duke Natalie Davis-Fernandez Patty Heath Cameron Linder Beth Standlee Brandon Willey

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

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Publisher’s Column

VISION ACTION

FROM

TO

FRESH INSIGHTS FOR EVERY SIZE OPERATOR

E

very month, I’m struck by the variety of ways operators in our industry are innovating. Some take big swings with massive new builds, others find fresh revenue by rethinking old strategies, and many simply put a sharper focus on the basics that make guests feel welcome.

This issue is packed with ideas that prove no matter your size or scope, there’s always something new to learn, borrow, or adapt to your own business.

BRINGING BIG DREAMS TO LIFE Our cover story introduces us to Greg Little, the driving force behind Lumos Social in Houston, Texas. After a 24-year career at Shell Oil, Little set his sights on entertainment, creating a 45,000-square-foot venue that blends bowling with attractions like axe throwing, laser tag, VR, and a bustling arcade, all anchored by a chefdriven restaurant. Little’s path wasn’t without hurdles, but persistence and a guest-first mindset turned challenges into milestones. Lumos Social is proof that with vision and determination, even newcomers can launch a destination that competes with the best.

TURNING GROUP SALES INTO GROWTH In this month's business strategies piece, Sheryl Bindleglass, known throughout the industry as Sheryl Golf, offers practical advice on maximizing group sales. She reminds us that hope isn’t a strategy; a clear 90-60-30-day plan is the best way to keep your team focused and results-driven.

Bindleglass's tips emphasize structure, communication, and follow-up, with plenty of takeaways that any operator can put into action immediately. Whether you’re a seasoned pro or just starting to grow this side of your business, her roadmap helps turn potential into booked events.

KEEPING YOUR ARCADE FRESH Meanwhile, in his "What's the Buzz" column, Brian Duke sits down with AVS Companies' Tony Shamma for a nononsense look at arcades. Shamma lays out what it takes to 6 IBI November 2025

By Stephanie Davis

keep that income flowing, from knowing when to refresh games to avoiding the pitfalls of chasing cheap equipment.

His advice boils down to this: treat your arcade as a core business, not a side hustle, and you’ll see the return.

WHAT’S NEXT AT IAAPA Our IAAPA Expo 2025 preview, starting on page 44, gets you ready for November's big show in Orlando. From 1,100+ exhibitors on the massive show floor to can't-miss education sessions and behind-the-scenes tours, IAAPA is where the global attractions industry comes to connect and discover what’s next.

Finally, don’t miss this month’s online extras at www. bowlingindustry.com. The experts at Party Direct share practical ways to boost birthday party profits with smart add-ons that guests appreciate. Also online, our friends at Redemption Plus break down the essentials of game payouts and ticket markups, helping you strike the right balance between guest satisfaction and healthy margins.

As always, we love hearing from you.

If your center has news or a story to share, drop us a note; you might see it featured in an upcoming issue.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: If you are looking for ways to stay competitive and profitable in uncertain times, tech could be a key part of the solution. I encourage you to take a moment to revisit IBI's special edition Innovation In Action—scan the QR code. It is packed with real-world strategies and smart ideas already making a big impact across the industry.

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Online Only

www.bowlingindustry.com READ THESE TOP STORIES EXCLUSIVELY ONLINE

How to Boost Birthday Party Profits with Smart Add-Ons and Upsells

BY PARTY DIRECT

Birthday parties are a cornerstone of family entertainment, but are you leaving money on the table?

A few smart add-ons can turn every party into a profit booster and a memorable experience parents rave about.

From festive tableware that sets the tone, to time-saving goody bags, to creative pre-party activities that keep kids smiling, these simple strategies deliver big returns. Discover how small touches can create lasting impressions and bigger revenue.

The Value of Energy in Family Entertainment

BY TRAINERTAINMENT

What makes guests come back, book more parties, and sign up for memberships? It’s not just the games or the space; it’s the energy you create. From birthday parties that spread excitement to interactive experiences that keep the buzz alive, energy is the heartbeat of a thriving venue. The experts at TrainerTainment explain how to harness the energy, build loyalty, boost revenue, and turn good visits into unforgettable ones.

8 IBI November 2025

Tips for Game Payouts and Ticket Markups

BY REDEMPTION PLUS

Game payouts and ticket markups can be confusing, but getting them right is essential to running a profitable and guestfriendly game room.

From redemption games to self-merchandisers, every category pays out differently, but blending them properly ensures guests feel rewarded while you maintain healthy margins. Redemption Plus breaks down the basics and shows how balancing payouts and markups can drive both guest satisfaction and long-term success.

Don’t Miss Our "IAAPA Sneak Peek" – Page 46!

Is someone from your center attending IAAPA this month? Be sure to check out our "IAAPA Sneak Peek" on page 46! This guide offers an exclusive preview of what top suppliers in the bowling and FEC industries will be displaying on the trade show floor. Each listing includes booth numbers to help you navigate with ease. If you’re headed to IAAPA, don’t forget say hello to the IBI team!

You Don't Want to Miss

The Unveiling of True Pay Power

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Group Sales

STOP

START

WAITING, SELLING Your Roadmap to Stronger Group Sales

By Sheryl Bindleglass

L

ooking for ways to bring in more revenue without sacrificing the guest experience? You’ve likely already done the hard work: tightened the budget, trimmed expenses, and negotiated with vendors. But when costs keep climbing, there’s only so much you can cut.

So, what’s the best way to cover rising costs and bring in more profit? Growing your group sales!

Now, you might be thinking: “Everyone already knows we host groups.” If only it were that simple. The truth is, unless you’re actively promoting, refreshing your offers, and getting out into your community, most people don’t realize just how perfect your center is for groups.

So, where do you start? Right here, with a cheat sheet of 10 quick, practical, and effective tips to grow your group sales and make your center the go-to spot for every kind of outing.

1. REVISIT AND REFRESH YOUR PACKAGES When was the last time you updated your group packages? If your answer is more than a year ago, it’s time to shake things up. The marketplace has shifted, and your offers should reflect that.

Make your packages flexible, tiered, and easy to understand.

Add in fresh perks like VIP seating, bonus arcade cards, or customizable catering add-ons. Guests love options that feel tailored without being overwhelming. And don’t underestimate the power of naming your packages with fun, catchy titles that spark instant excitement.

10 IBI November 2025

2. TAILOR PROMOTIONAL MATERIAL FOR KEY SEGMENTS Not all groups are the same, so your marketing shouldn’t be either. Instead of one generic piece, create targeted promotional material for your top segments. Well-designed pieces, whether print or digital, are the calling cards of your sales strategy so make sure they’re tailored to the audience you want to reach.

What to highlight for different prospects: • Corporate Parties & Team Building – collaboration, stress relief, morale boosting • Youth Groups & Camps – safe, supervised fun that keeps kids engaged • School Groups – affordability, easy planning, educational tie-ins • Sports Teams – post-game celebrations, food, fun, and friendly competition • Fundraisers – simple, profitable events that give back to the community

3. LEVERAGE TECHNOLOGY If you’re still juggling group sales with sticky notes and spreadsheets, you’re making life harder than it needs to be. A CRM system can help you manage leads, track follow-ups, and keep your team accountable.

Pair it with automated emails, social posts, and text reminders for consistent outreach. You’ll save time, prevent leads from slipping

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Group Sales through the cracks, and stay top of mind. Remember: fortune is in the follow-up.

4. WRITE A 90-60-30-DAY MARKETING PLAN Hope isn’t a strategy. A simple written plan is your roadmap to keep you, and your team, laser focused.

Break the next 90 days into clear milestones:

Do the same with fundraisers. Remind them of past success and show them how you can make this year even better. These are some of the easiest yeses you’ll ever land.

9. LAUNCH A REFERRAL PROGRAM Word of mouth is gold. Build a referral program where both groups and staff win:

• Day 90 goals: Set long-term objectives, e.g., secure 15 new bookings. Identify which groups you want to connect with and plan the type of sales event you’ll host, like a VIP Taste & Tour.

• Groups that refer another group get a discount, free appetizer platter, or bonus arcade cards.

• Day 60 goals: Use this midpoint to check progress, e.g., reconnect with past groups, attend two networking events. Send out invitations for your VIP showcase.

Referrals not only drive sales but also deepen loyalty.

• Day 30 goals: Focus on immediate actions, e.g., launch an email campaign, finalize promotional material, make confirmation calls.

Host your event and follow up with attendees.

5. BUILD A SALES DASHBOARD AND A SALES CULTURE What gets measured gets managed. Create a simple sales dashboard to track numbers that matter: • Number of calls made each day (inbound and outbound) • Number of new events booked • Number of fundraisers scheduled • Number of buyouts/lockouts secured • Number of win backs (connect and book groups from prior years) • Number of on-site tours • Number of off-site networking and community events (how many groups booked from each event) Post results on a whiteboard in your office or share a digital dashboard so everyone can see the progress. When sales become a team sport, momentum builds.

6. SHARE YOUR GOALS WITH THE TEAM Your staff can’t help hit a target they can’t see. Make sales goals visible to everyone. Post updates weekly, celebrate wins loudly, and offer small incentives when milestones are reached, like free meals, gift cards, or even just a shout-out at the staff meeting.

When the whole team feels invested, they naturally spread the word to guests.

7. TRAIN (OR RETRAIN) YOUR SALESPEOPLE If you’re lucky enough to have a dedicated sales manager, invest in refresher training. Bring in a consultant, send them to a webinar, or role-play new scenarios.

No dedicated salesperson? No problem. Train front-line staff to plant seeds. A birthday parent might also be a PTA president, a coach, or an HR director. A casual, “Did you know we host teambuilding events here too?” could lead to your next big booking.

8. RECONNECT WITH PAST GROUPS AND FUNDRAISERS Your warmest leads are the ones who’ve already booked with you.

Call groups from the last two or three years. Check in, thank them, and invite them back.

12 IBI November 2025

• Staff who bring in leads earn a gift card, bonus, or recognition.

10. GET OUT INTO THE COMMUNITY The best sales don’t happen behind a desk. Attend networking events, chamber meetings, and expos with a goal in mind: book at least two groups from each event.

Or flip the script and host your own showcase. Invite event planners, HR managers, and community leaders to an Event Planner Night or Holiday Preview Party. Once they experience your food, fun, and hospitality firsthand, they’ll be ready to book.

And don’t forget community festivals, parades, and fairs. Sponsor a booth, make it interactive, and watch conversations turn into bookings.

BRINGING IT ALL TOGETHER Boosting group sales isn’t about one magic bullet, it’s about steady, consistent actions. Refresh your packages. Sharpen your marketing.

Train your team. Get out into the community. And, above all, track your efforts so you know what’s working.

People are always looking for places to gather, celebrate, and connect. Your center already offers what they want: fun, food, and memories in the making. You just need to remind them you’re here, ready, and excited to host their next big event.

Sales can feel intimidating, but at its core it’s about building relationships. Or as sales expert Jeb Blount puts it, “Don’t be scared of picking up the phone. Be scared of your competitor doing it first.”

That one line says it all: action beats hesitation every time.

So, here’s your challenge: pick two tips from this list and put them into action this month. Once you see the results, you’ll be motivated to try the rest.

Your group sales potential is unlimited. With the right strategy and a little hustle, you’ll not only cover rising expenses but also build a steady stream of business that keeps your lanes full, your arcade buzzing, and your guests coming back for more.

Remember, hope isn’t a strategy. Waiting won’t bring in new groups but having a plan and following it will. Now get out there and make it happen; your next big group booking is waiting for your call.

•

Sheryl Bindleglass, aka Sheryl Golf, is the founder of Sheryl Golf, a nationally recognized business enhancement firm serving the golf, recreation, family entertainment, and retail industries. Her mission is to deliver practical, easy-to-implement solutions that boost profits, streamline operations, and keep core customers happy, entertained, and coming back for more.

What’s the Buzz

KEEPING YOUR ARCADE FRESH WITHOUT

SINKING THE BUDGET Proven Tactics That Won’t Break the Bank

A

with Brian Duke

rcades are not just the blinking lights and beeping soundtracks tucked in the corner of a bowling center anymore. For many operators, they are no longer just a daycare center while parents enjoy a few frames or beers. Instead, they have truly become a cash cow and heroes of the revenue chart, earning an estimated 30%-35% or higher of overall revenue. That is how much of a bowling center’s income can come straight from the arcade if it is managed properly. And yet, ask many operators where they feel comfortable, and they will still tell you it is on the lanes with leagues, tournaments, and open play.

of it directly, selecting the game mix, keeping equipment current, and reaping a greater share of the long-term return. Rev sharing is still the best option for many, but if you can afford to operate your own equipment, you could earn a lot more money.

That’s where people like Tony Shamma come in. Shamma is Vice President of Sales for AVS Companies (American Vending Sales), and if you have been around IAAPA or Bowl Expo, you have Tony Shamma probably seen him walking a show floor with clients in tow. He is incredibly knowledgeable, direct, funny, and brutally honest about what works and what does not when it comes to games, financing, and the all-important refresh cycle. I sat down with him to get some no-nonsense advice operators can use, and what follows is part roadmap, part reality check.

Shamma’s rule: trade in a game when it is peaking. “If you wait until earnings are already down, the resale value drops with it,” he explained. “A year, year and a half on video, that is often the sweet spot. Redemption can last a little longer, but do not stretch it too far.” That is valuable advice.

THE REVENUE REALITY

Arcade revenue continues to grow for today's centers, fueled by shifting consumer habits and expectations. As people look for a full entertainment experience under one roof, many locations are diversifying beyond just lanes, and the arcade has become a major driver in that mix.

In the past, it was common for bowling centers to use route operators who supplied and maintained the games, a practice commonly referred to as route sharing or revenue sharing. That approach worked for many centers over the years, but now that the arcade is a solid part of the revenue picture, more proprietors are taking control 14 IBI November 2025

REFRESH OR DIE

Every game has a life cycle. Leave a hit in too long, and what was once a top earner could become dead weight. Swap it too soon, and you are throwing cash away. So how do you know when to pull the trigger?

And do not forget the easy facelift. Simply rotating machines every few months can make a room feel new to regular guests. “Move the lineup around,” Shamma said. “It is like rearranging your living room; same furniture, fresh energy.”

THE POWER OF THE REDEMPTION COUNTER Step into almost any family entertainment center, and what greets you at the entrance to the game room? The redemption counter. Kids do not see joysticks or screens first; they know what they can win, like plushes, gadgets, and prizes glittering behind the counter. “That is your driver,” Shamma stressed. “It is what makes people want to play. You are losing the battle if you are not refreshing prizes regularly."

In other words, that display is not décor. It is your sales engine, which gets guests to play. Stock what's trending; swap out merchandise often. And remember: if the prizes are boring, even the most popular games will not get played.

What’s the Buzz PITFALLS THAT COST YOU

square feet of flashing lights, rides, games, and Ferris wheels. It is intoxicating. It is also dangerous if you do not have a plan.

1. Buying into social media gossip. Just because a Facebook group says a game is underperforming does not mean it will flop in your center. Context is everything — demographics, traffic, and floor mix all matter.

“Every game looks amazing on the show floor,” Shama said. “But not every game is right for your market. That is why we walk with our customers, keep them focused, and help them avoid mistakes, like buying from an overseas manufacturer with no U.S. service network.”

Like any business, there are classic mistakes to avoid. Here are Shamma’s top three:

2. Chasing “cheap” used games. That $2,500 bargain from an online auction often turns into a $10,000 repair bill. Unless a distributor backs it with a warranty, you are taking a risk.

3. Balancing Nostalgia with Revenue. Shamma cautions that "every square inch has to earn," and operators should not let a single guest or personal favorite dictate the floor mix. That said, a few nostalgic titles can still add charm, especially in a bar or lounge area, and help walk the line of offering something for everyone. Just remember, redemption titles keep players coming back and drive the dollars. For most, the ROI is well worth the extra work and cost.

FINANCE SMART: FINDING THE RIGHT FIT

Let's talk money. Equipment is not cheap; six figures for a refresh is common, and for many operators, financing or leasing is the only way to get started. Shamma noted that it is essential to understand the details of any agreement. Leasing can provide a lower barrier to entry, but it often comes with long-term commitments and residual buyouts at the end of the lease. Financing or buying outright gives you more control over the equipment but requires stronger upfront resources.

“A good ROI is six to eight months,” Shamma said. “If it’s taking eighteen months or more to pay back, it’s worth stepping back and asking if that purchase makes sense for your business.”

THE DISTRIBUTOR DIFFERENCE

Anyone can sell you a box with a joystick. The real question is: What happens after the sale? "A distributor is a service center," Shama emphasized. That is the value: delivery, installation, parts, training, and someone you can actually call when something breaks.”

Having a tech on staff is essential for larger arcades (25+ games). Either way, training is non-negotiable. "We dedicate the last day of an install just to training their tech," Shamma said. "And our service line is open seven days a week. Because, of course, everything breaks on Saturday,” Shamma said with a laugh.

IAAPA: SURVIVE THE “WOW FACTOR”

If you have ever been to IAAPA, you know the feeling: the doors open, and suddenly you're standing in 600,000 16 IBI November 2025

Shamma’s advice is simple: do not show up cold. “Do your homework before you get on the plane,” he urged.

That means talking with other operators about what has worked for them, asking suppliers questions, and sketching out your priorities so you are not just walking in green with a wish list and wide eyes. The more you know before you hit the floor, the better equipped you will be to filter the hype from what really fits your business.

HIS CHECKLIST FOR FIRST TIMERS AND BUYERS: • Write down your goals before you go.

• Stick to your footprint and budget.

• Hit the education sessions early.

• Consult with other operators and suppliers in advance to gather their perspectives.

• Lean on your distributor to filter out the noise and keep you on track.

TECHNOLOGY: THE NEXT WAVE

“Virtual Reality (VR) arrived with a bang, but it has cooled off because maintenance costs got out of hand,” Shamma admitted. “Headsets alone were thousands of dollars.” So, what is next? AI. "The unknowns are exciting," Shamma said. "We are just starting to see what AI can bring to this industry, from smarter game play to operational tools. That's what I'll be watching at IAAPA this year."

Shamma wrapped it up with advice as simple as it was powerful: ask questions. Do not assume, do not be embarrassed, and do not let pride cost you money.

"Asking questions is power," Shamma told me. "Educate yourself, lean on your peers, and use your distributor.

That's how you win."

•

And that, my friends, is the buzz.

Brian Duke is an industry consultant who helps companies boost sales, strengthen connections, and stay competitive in family entertainment. A veteran of the FEC and arcade world, he is known for his big personality, deep industry know-how, and ability to connect with just about anyone.

When he is working with IBI, Brian focuses on uncovering great stories, connecting with standout suppliers, and helping us shine a brighter light on the FEC side of the business, all while keeping things fun and real.

Contact Brian at brianduke2012@gmail.com.

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With the Square Restaurants POS, payment processing, table management, and inventory management are just the beginning. It gives you the power to connect the front and back of house and your back office while freeing you up to focus on the customer experience, delivering exceptional business and operational advantages for bowling and entertainment centers.

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EXPANSIONS, OPENINGS & NEW BEGINNINGS CALIFORNIA California is a happening place.

West Sacramento has transformed 37,000 square feet that was once a Safeway grocery store into a vibrant entertainment center labeled The BLVD! Empty since 2018, this center will offer an arcade featuring over 65 of the latest, state-of-the-art games, as well as bowling lanes equipped with the exciting projection system Spark. Guests can enjoy a restaurant and bar, as well as laser tag and billiards, after bowling and dining. It's a hop, skip, and a jump from the baseball stadium, presently the home of the Oakland A’s (Athletics).

North of Los Angeles is the bustling community of Palmdale. Round 1, a bowling and arcade chain founded in Japan, has claimed a new location inside the Antelope Valley Mall.

With numerous U.S. locations, the company is actively expanding throughout California.

Round 1's entertainment offerings typically include bowling, karaoke, billiards, and arcade games. The Palmdale location will include the YUU Japanese Food Hall concept. YUU is a curated culinary experience featuring 14 award-winning Japanese street food vendors prominent in Japan, with items including ramen, sushi, curry, takoyaki, and gelato.

Round 1 will also hit the California coast in the city of Ventura. A very active tourist destination, this entertainment chain is expected to perform very well. The plan is to open on the second floor of the former Sears location.

NEVADA The Forum Shops at Caesars Palace is now the home of F1 Arcade Las Vegas. Hailed as the largest F1 Arcade in the U.S, it has 87 full-motion racing simulators, food and drink options, and rooftop areas to enjoy. F1 Arcade will also host watch parties for Grand Prix races from around the world, with action streamed live on large televisions throughout the facility. This Las Vegas opening follows the openings in Boston, Washington, D.C., Philadelphia, and Denver. F1 Arcade plans to open 30 new venues within five years.

18 IBI November 2025

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Social Media

BEHIND

THE FEED How One Social Media Director Created a Vibrant Community Hub

By Natalie Davis-Fernandez

S

ocial media is more than just marketing for an entertainment venue—it's the front door to your brand. People naturally gravitate toward places that look fun, lively, and full of energy, and that's exactly what your feed should reflect.

On the flip side, outdated graphics, stale content, or long gaps between posts can make a venue seem inactive or uninviting.

To explore how to keep things fresh, we turned to Tori Shook, social media director at a busy center in South Carolina, who has mastered the art of consistent, crowd-pleasing content.

When you scroll through Myrtle Beach Bowl’s social media, you see fun, personality, and a lot of community spirit. That's thanks to Shook, who has turned her creativity and energy into a mustfollow feed. From viral 300-game videos to live streams featuring her daughter as a “co-host,” she keeps the content fresh, authentic, and engaging.

In this Q&A, Shook shares how she plans content, gets her bowlers involved, and uses social media to connect with the community and bring people through the doors.

Tori Shook

HOW DID YOU GET STARTED MANAGING SOCIAL MEDIA FOR YOUR CENTER, AND HOW LONG HAVE YOU BEEN DOING IT? I've been the social media director here for about two years. I couldn't have been more excited when I was offered the position, and I still feel that way today! I love being creative with our promotional material, posts, and videos. Our bowlers make it easy because they love being part of my videos and show us so much support. It's incredible.

20 IBI November 2025

HOW DO YOU ORGANIZE THE CONTENT YOU WANT TO POST?

I like to keep things simple but intentional. My process starts with printing out a monthly calendar. I use different colored pens— one color for tournaments and events, another for things like employee birthdays or special promotions. I work backwards from the bigger events. For example, if we have a tournament coming up, I'll schedule posts two weeks before, then again a week out, and finally a couple of days prior. That way, people see the information several times, and it sticks.

The flow of content really depends on the season. In the fall, we start promoting holiday parties. Winter is all about school field trips and leagues, then in the summer, our focus shifts to programs like Kids Bowl Free and late-night bowling.

I’m always looking ahead at what’s coming up and what needs more attention, then I build the content around that. Some months are busier than others, so I adjust as needed, but no matter what, I always want our social media to reflect what’s happening inside the center and to make people feel like they need to be a part of it.

WHAT TYPES OF CONTENT PERFORM BEST FOR YOUR CENTER?

For us, live videos—or honestly, any video with interaction—work the best! Our customers and followers are all such a tight-knit family that they're tuned into our Facebook page, and they love being involved in our videos, too. When one of our bowlers shoots a 300 during league and we post that video, those are the ones that take off. They'll go completely viral, sometimes reaching hundreds of thousands of views!

Social Media WHAT TIPS WOULD YOU GIVE A CENTER JUST STARTING WITH SOCIAL MEDIA?

My most significant piece of advice is don’t stress about it! It takes time to grow. It’s taken me a couple of years to get to where I am now. One thing that helps me a lot is Facebook’s Meta Business Suite. I can sit down and plan out an entire month’s worth of content in just a couple of days.

People like to see interesting posts with catchy descriptions and lots of pictures and videos. Interview bowlers in a video. Additionally, educate your followers about the health benefits of bowling and offer them some skill tips. Be sure to give shoutouts to your staff.

As you post more, pay attention to what works well for your center and what doesn’t, and be sure to like, love, and reply to comments.

Most importantly, have fun with it!

IF A CENTER ONLY HAS PART-TIME HELP, WHAT ARE THE MOST IMPORTANT THINGS TO PRIORITIZE?

Use Facebook's Meta Business Suite to schedule posts ahead of time—it saves time and keeps you organized. Focus on what brings people through the doors, like leagues, specials, and upcoming events. But don't just drop a flyer online and call it done—show real customers having fun, go live when you can, and share positive comments. Make your content relatable and lean into FOMO (fear of missing out) so followers feel they need to be part of the action.

WHAT’S ONE “LOW-EFFORT, HIGH-IMPACT” THING ANY CENTER CAN DO TO BOOST ENGAGEMENT?

One fun example is something I did recently. I went live and included my daughter in the video—she's basically my little sidekick.

People love seeing her, and it makes the videos more personal.

Toward the end of the video, I had her make up a "code word."

Anyone who went to the front desk that night and said the code word got $2 off Glow N Bowl. She picked the word "pancake." Since we sell pancakes in our snack bar, one of the managers also posted a picture of them, and it all tied together perfectly. It was such a hit—and super easy!

HOW DO YOU ENCOURAGE INTERACTION FROM YOUR FOLLOWERS?

I like to shop for prizes for our Friday and Saturday night Glow N Bowl, then do a live video to show followers what's up for grabs. That always builds excitement and gets people to engage.

I've also gone to the lanes and "interviewed" bowlers. For example, I asked them, "What's your advice on picking up the 10 pin?" The answers were hilarious—most said, "Throw the ball and pray!" Our followers loved it.

Our center is involved in a community food bank program, so we encourage people to bring their unused plastic bags for our food drives. I started that over a year ago, and bowlers still bring them in today. It just goes to show how loyal and supportive our bowlers are.

ANY ADVICE ON RESPONDING TO NEGATIVE COMMENTS?

When posting videos or pictures recognizing bowlers, I've had to turn off the comment section at times because of bullying or negativity. We don't condone that at all.

Regarding reviews, I always thank the person for their feedback. Without negative feedback, you'd never know what needs improvement. I apologize for their bad experience and then take a breath (or a few) before responding. Remember— everything on the internet is forever. Screenshots are a big deal. So, I make sure to answer respectfully because everyone is going to see it. It's important that people see you handling your business in a professional way.

CAN YOU SHARE WHEN SOMETHING YOU POSTED HELPED DRIVE REAL BUSINESS, LIKE LEAGUE SIGNUPS OR PARTY BOOKINGS? Fundraisers definitely stand out as moments where social media has helped bring in business. We've fundraised for March of Dimes, BVL, Breast Cancer Awareness, MS, Faith Outreach Ministries, and more. We always involve both our community and our bowlers through social media.

Last year, we held a fundraiser for the March of Dimes, and we're lucky to be connected with a few local news outlets in Horry County. One of them covered the event, which really got the word out about how involved we are. It led to more bowlers donating, which was terrific, and it also led to more charities wanting to fundraise with us through bowling. Here’s the link if you want to check it out:

HOW DO YOU COLLECT PHOTOS OR CONTENT TO USE IN POSTS?

Luckily, I can capture most of the moments myself, so hiring a photographer is unnecessary. People really want in-themoment, authentic pictures. During tournaments and fundraisers, my main job is social media, so I focus on getting content. And if I can't be there, I've trained my employees to take as many pictures as possible and send them to me. They know the drill!

•

22 IBI November 2025

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Insurance

PROTECT YOUR CENTER Insurance Tips That Matter

By Cameron Linder

WITHOUT LOSING SLEEP

R

unning a center means wearing about six hats daily: owner, manager, therapist, plumber, and peacekeeper. Worrying about your insurance shouldn’t be another full-time job.

However, ignoring it isn't an option either. The right coverage can mean the difference between being back in business and auctioning off the pinsetters.

Here are a few quick, real-world tips to keep your center protected without getting buried in policy jargon:

1. BUSINESS INCOME COVERAGE IS YOUR SAFETY NET

playing with fire. Ensure your policy covers it all, without sneaky exclusions, so you’re not left with a bill bigger than your building.

4. DON’T UNDERINSURE YOUR BUILDING

Cutting corners on property coverage is a fast track to disaster.

Replacement costs for a traditional center now run $200–$350 per square foot before adding lanes, scorers, and pinsetters which translates to nearly $2 million for a 32-lane house. If you’re underinsured, carriers can hit you with a coinsurance penalty, meaning a $250,000 claim might only pay $175,000. Bottom line: underinsuring can put you out of business.

If a fire, storm, or other disaster shuts you down, this coverage helps keep the lights on (literally) by paying for ongoing expenses and lost profit until you're back in action. Aim for at least 60% of your annual gross revenues and avoid policies with harsh monthly caps. You don’t want a busy summer month costing you.

5. FIRE PREVENTION BEATS FIRE CLAIMS

2. REVIEW ANNUALLY (YES, REALLY)

Bottom line: insurance is about protecting the business you’ve worked so hard to build. Partner with someone who understands the bowling industry, ask questions, and keep your coverage as upto-date as your scoring system.

Your revenue changes year to year, and so do insurance markets. A fiveminute annual review can keep you from being underinsured, which is just a fancy way of saying paying out of pocket when disaster strikes.

Greasy rags in a hot closet? Old wiring in the attic? A fryer too close to the griddle? These are the kinds of things that keep insurance agents up at night. A little preventive maintenance can save you months of downtime.

3. DON’T SKIMP ON ASSAULT AND BATTERY COVERAGE If your carrier excludes incidents like fights or shootings, you're

•

Cameron Linder is CEO of Western Bowling Proprietors Insurance (WBPI)

Continuously Renewing Bowling Centers for Nearly 40 Years.

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24 IBI November 2025

JANUARY 18-20

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Concessions

SNACKS THAT SELL THEMSELVES Easy, Profitable, And Picture-Worthy Every Time

W

By Gold Medal Products

hen guests visit your center, they’re hungry for memorable experiences, and the food you serve can be just as unforgettable as their time on the lanes or in the arcade. From eyecatching treats to clever twists on familiar favorites, the right concessions create moments worth sharing, encourage repeat visits, and turn your menu into a true profit driver.

A great menu should do more than satisfy hunger; it should create an experience. Customers snap photos, tag their friends, and spread the word, becoming your best marketers in the process. That’s why concession foods are such a smart fit for bowling centers. They check all the boxes:

NOT YOUR AVERAGE DESSERT

Dessert nachos are a playful spin that instantly gets attention. Replace chips with waffle cone pieces, then pile on toppings like chocolate drizzle, caramel, whipped cream, sprinkles, fruit, even a scoop of ice cream. Easy to assemble and endlessly customizable, dessert nachos give groups a shareable treat that feels unique to your menu.

SPECIAL SEASONAL FLAVORS

• Profitable: High margins boost your bottom line

Limited-time offers encourage repeat visits and create excitement. Flavored popcorn is one easy option: apple crisp for fall, peppermint for winter, or a rotating flavor of the month. Products like Glaze Pop® make it possible to pop sweet, flavored corn directly in the kettle, giving you seasonal flexibility without extra steps.

• Easy to Manage: Simple prep reduces stress for staff

INDULGE IN FUNNEL CAKE FRIES

• Flexible: Works for both snack bars and full-service kitchens • Fun: Eye-catching and flavorful for all ages When food feels like part of the entertainment, guests are more likely to snap photos, share on social media, and come back for more. Here are six menu ideas that combine creativity with ease, while giving you opportunities to add profitable upsells.

SWEETEN YOUR DRINK MENU

Turn beverages into an experience with a touch of theater. Cotton candy garnishes add a playful flourish that dissolves into sweetness before your guests’ eyes. Vibrant frozen drinks are another crowdpleaser; layer flavors for extra visual appeal or top with sour candy for a kid-friendly twist. Many operators use frozen beverage systems like Frusheez® machines to make serving high-volume drinks simple and consistent.

FLAVOR UP EVERY BITE

Snack staples like fries, popcorn, and pretzels are the perfect canvas for flavor innovation. Add shake-on seasonings in popular varieties such as Garlic Parmesan, White Cheddar, or Bacon.

Or get adventurous with mixes like Buffalo Ranch or Jalapeño Cheddar. These versatile flavors also enhance nachos, chicken tenders, or mac and cheese. Solutions like Gold Medal’s Signature Shakes® help operators quickly expand variety without overcomplicating prep.a 26 IBI November 2025

Bring the carnival vibe indoors with funnel cake fries. Easier to serve than full-sized funnel cakes, these finger-friendly treats are perfect for bowling centers. Dust with powdered sugar and offer dipping sauces like chocolate, caramel, or strawberry. Operators often rely on fry molds and mixes from Gold Medal that make this classic fair food simple for staff to manage.

HANDHELD HAPPINESS WITH EVERY BITE

Waffles go beyond breakfast when you serve them on a stick. Known in the industry as Fudge Puppies®, these golden waffles are dipped in chocolate or fudge and topped with whipped cream, sprinkles, or nuts. They’re portable, shareable, and indulgent. Tools like Gold Medal’s Waffle Dog Baker allow operators to prepare these sweet treats quickly and consistently.

FOOD THAT BECOMES THE EXPERIENCE

The best menu items are not just food, they are part of the memorymaking process. When snacks are colorful, shareable, and fun to eat, they turn into conversation starters, photo ops, and reasons to return.

A well-planned concessions menu can transform an ordinary visit into something unforgettable, helping you capture more revenue while giving guests something worth talking about.

Gold Medal helps operators deliver memorable experiences with concession favorites designed for ease, profitability, and crowd appeal. From streamlining operations to adding high-margin snacks, their solutions make it simple to enhance guest experiences and boost your bottom line. Explore more at gmpopcorn.com.

•

THE COUNTDOWN IS ON

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Competitive Strategies

WHAT THE HECK IS

MIXED REALITY? A New Way To Wow Your Guests

B

owling centers and FECs are built on the promise of social fun and shared memories, but as guest expectations evolve, savvy operators are asking what's next. Increasingly, the answer may be found in Mixed Reality (MR), an emerging technology that is reshaping how people experience physical spaces.

Mixed Reality might sound high-tech, but at its core, it's simple: it's real life with digital extras layered on top. Instead of putting guests in Virtual Reality (VR) headsets that pull them out of the action, MR keeps people together in your center while adding special effects that make the experience more fun and shareable. Imagine birthday rooms that instantly transform into a jungle or space adventure, or lanes that erupt in fireworks when someone rolls a strike. For operators, it means you can refresh your space without tearing down walls or starting a remodel.

To better understand what’s coming, I sat down with Rob Morgan, author of Storytelling for Spatial Computing & Mixed Reality: The Art of Augmenting Imagination. He explains that MR is poised to transform entire venues not by pulling guests into digital worlds, but by bringing digital layers into the real one.

MIXED REALITY EXAMPLES

fundamentals. Beyond lane effects, personalized touches can make play feel like a show; for instance, players choosing their own entrance music or triggering lighting effects when it’s their turn to bowl.

Another example of MR comes from Verse Immersive, which can turn unused corners of a venue into short, interactive adventures.

It can also transform party rooms into magical playgrounds with interactive walls and floors. Verse Immersive is a holographic theater where guests wear augmented reality (AR) glasses that layer digital characters and effects into the real room around them.

Instead of just watching, guests move, talk, and interact with the story. It's like stepping into a 20–to 30-minute live video game or mini-play. Even better, it doesn't require much space, making it easy for centers to repurpose unused areas.

VR VERSUS MR: THE DIFFERENCE

Rob Morgan

One familiar example of MR is lane projection effects, such as Brunswick's Spark, which enhance the game without altering its 30 IBI November 2025

By Brandon Willey

So how is Mixed Reality different than Virtual Reality? The key difference comes down to connection. Instead of isolating players in virtual spaces, MR enhances the physical environment, keeping people together in the same real-world venue. Morgan continues, “Virtual Reality blocks out the real world around the guest and places him or her into a virtual world. By contrast, Mixed Reality is integrated into the real world and places digital graphics into real spaces, anchored to real surfaces and able to respond to real actions taken by the user.”

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Competitive Strategies THE TIME IS NOW

Mixed Reality is arriving at the perfect moment. Younger generations aren’t looking for the same bowling experience of yesteryear. As Morgan explains, they crave interactive, share-ready, game-like environments that merge the physical and digital. They want activities they can enjoy in real time, and just as importantly, moments they can post [on social media]and relive later.

This desire for shared experiences and real-world interaction plays directly to bowling's strengths. MR doesn't pull players into isolated digital spaces; it enriches the social experience of bowling, making it more immersive and infinitely more shareable.

WHY IT MATTERS

For guests, MR makes the familiar magical. An ordinary game can become an alien planet filled with erupting volcanoes or a celebration where players are showered in digital confetti after a strike. It’s intuitive, inclusive, and instantly rewarding—easy for first-timers to pick up while still exciting for seasoned players. And because MR visuals can be swapped out at will, centers can rotate seasonal themes or license popular brands to keep the experience fresh.

For operators, MR is a strategic advantage that goes beyond novelty. It helps centers stand out from local competition while generating new revenue from families, birthday parties, and corporate events. It encourages guests to arrive earlier, stay longer, and come back more often. Most importantly, it allows operators to add new layers of experience without major construction, turning the venue into a flexible storytelling canvas.

LOOKING AHEAD

Currently, most MR experiences run on lightweight headsets such as the Meta Quest 3S, which tech outlet UploadVR reported as the best-selling game console of 2024. These devices are fueling new entertainment concepts, such as the world's first downloadable theme park, Dream Park, which has recently attracted a million-dollar seed investment to create hybrid physical-digital spaces where players physically interact with environments while navigating Super Mario-like worlds.

MAKING SENSE OF

MIXED REALITY Virtual Reality (VR): Guests wear headsets and are transported into a fully digital world, separate from their surroundings.

Mixed Reality (MR): Digital effects are layered onto the real environment—walls, lanes, tables, or party rooms—so guests stay together in your center while the space around them comes to life.

What it looks like: • Party rooms where walls transform into a jungle or outer space, or lanes that burst into fireworks when someone rolls a strike.

Why it matters for guests: • Celebrations become unforgettable, game-like experiences that are fun for kids, easy for firsttimers, and exciting for regulars.

Why it matters for operators: • No costly remodels required; you can refresh your center with digital themes, seasonal overlays, or sponsor tie-ins that keep guests coming back.

Morgan notes that, “Today, these headsets are still relatively bulky. Looking to the future, Meta, Google, Snapchat, and Apple have all announced they are working on smaller, fully see-through mixed reality form factors which resemble ordinary glasses." The time is soon approaching when the social experience of bowling and other family entertainment attractions can be enhanced with spectacular digital graphics and dynamic heads-up displays, either using headset technology kept on-site or via consumers' own personal devices.

Mixed Reality isn’t about replacing what makes bowling great; it’s about enhancing it. Whether on the lanes or in another corner of your building, MR keeps guests immersed in the real, social world of your venue while delivering the digital spectacle they increasingly expect. For operators, it’s a creative canvas that can bring experiences to life, spark social buzz, and position your center as the go-to destination for the next generation of guests.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd.

Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

32 IBI November 2025

Cover Story

BRINGING

BIG DREAMS TO LIFE W

hen Greg Little retired early after a 24-year career in sales with Shell Oil, he wasn't looking to slow down. He was looking for his next adventure. Having led over 2,000 sales reps and spent years studying Greg Little consumer behavior and psychology, Little knew one thing for sure: people make decisions with emotions. And where do people go to indulge those emotions? Entertainment venues.

That realization sent him down a path of research, travel, and discovery that would eventually lead to Lumos Social, a 45,000-squarefoot entertainment destination just northeast of Houston.

FROM MOTOR OIL TO MOTION THEATERS

At first, Little envisioned something smaller: an interactive mini golf course that used projection mapping on the greens, paired with a VR component. However, his concept grew after attending four IAAPA shows, multiple Foundations University events, and visiting centers across the country. "I wanted to see what was working, what had plateaued, and what was growing,” he recalls.

Along the way, he connected with consultant Jerry Merola from Amusement Entertainment Management, who guided him through a feasibility study that included nearly 120 pages of data, projections, and market insights. For Little, that study was essential.

“The feasibility study is a must-have,” he says. “It helped me think of things I wouldn’t have otherwise, showed me what the market would bear, and was absolutely necessary for financing. Banks and investors need proof you’ve done the homework.”

34 IBI November 2025

From Industry Newcomer

to 45,000 Square Feet of Fun

By Stephanie Davis

That homework reshaped the project. Mini golf was scrapped in favor of a broader vision—a mix of attractions designed to capture a wider audience and deliver a full night out. After years of planning and refinement, that vision became a reality on October 2, when Lumos Social opened its doors, unveiling an entertainment playground built to appeal to every age and interest.

Step inside and the options unfold. Sixteen bowling lanes line the floor: eight offering the classic game and eight featuring QubicaAMF’s HyperBowling. And for an extra splash of fun, four of the HyperBowling lanes are set up as VIP lanes with augmented reality effects. Just beyond, guests can test their aim with axe throwing, step into the VR Omni Arena, battle it out in the themed “Lights Out London” laser tag arena, weave through a laser maze, or strap in for a 7D motion theater that blurs the line between ride and game. A sprawling arcade, live entertainment and music complement the mix, anchored by a 250-seat restaurant and bar.

"Every decision came down to how it would impact the consumer," Little says. "Some choices weren't the easiest for us operationally, but they were best for the guest."

FIRST AND LASTING IMPRESSIONS

Little's research and observations led him to one truth: the first and last moments of a visit often determine whether a guest returns.

Lumos Social was built with that in mind. The entry is designed to spark curiosity. Guests follow a meandering path with partial walls that reveal just enough of the action inside to stir anticipation. "It's a little like stepping into a maze," Little says, "and it sets the tone right away."

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Cover Story On the other hand, the redemption area, the last stop for many families, was something Little felt needed a complete overhaul.

Traditional prize counters can result in long lines, restless kids, and frustrated parents during busy periods. Determined to avoid that pitfall, Lumos Social introduced a seamless locker-based redemption system. Guests scan a QR code, browse prizes filtered by points, and place their order digitally. A display board tracks the process, and once the order is ready, a text notification directs them to unlock their personal locker. The system makes the final impression fast, easy, and satisfying, helping families head home on a high note instead of a meltdown. "It's about sending people home happy, not frazzled," Little explains.

Lumos Social opened with nearly 100 employees and expects to grow closer to 150 as the business matures. From the start, Little has treated staffing as more than filling roles; it's about creating a culture. Training follows the same philosophy. “We focus on the how," Little explains. How do we engage guests?

How do we deliver extraordinary experiences? That's the real training." Mentorship and buddy systems will help new hires feel supported from the very beginning.

His mantra for the team is straightforward: put on the guest’s glasses. “See what they see. If there’s trash on the ground, if something’s confusing or out of place, fix it. Every detail matters.”

MARKETING, COMPETITION, AND COMMUNITY

For now, marketing is rooted in social media, building buzz in a fastgrowing community that was a dry county until 2017. Today, the area is thriving with new businesses and families, creating a perfect environment for Lumos. Little acknowledges that the competition is stiff, with Main Event, Dave & Buster's, a water park, and go-karts all nearby. But Little sees the guest experience as the key. “We’re not trying to be everything to everyone,” he says. “We’re focused on creating extraordinary experiences.”

BEYOND BURGERS AND FRIES

If attractions are the sizzle, Embers Grill is the glue. Early on, Little realized food and beverage wasn’t an add-on; it was a driver.

"During our research, we saw how important food and beverages are to the business. It's not an afterthought; it's a core component to guests and differentiates you from competitors,” he says.

That’s why Lumos invested heavily in its restaurant. With a woodfired pizza oven, an executive chef at the helm, and dishes like shrimp scampi and hand-cut steaks, Embers Grill is designed to rival popular city restaurants. Shareables and social-friendly plates round out the menu, encouraging guests to linger, relax, and make a meal part of the experience.

THE CHALLENGES

Dreaming big is one thing; building big is another. Little faced his share of challenges—construction delays, inflation-driven financing gaps, and the headache of coordinating contractors. “I’m a glasshalf-full kind of person,” he says. “Every challenge was a blessing in disguise and educated me for the future.”

His advice to other operators: Don't give up, keep pushing, and pray a lot," he laughs. He also notes that maintaining accountability in one camp would have saved a lot of frustration.

He also acknowledges that he wore too many hats during the build. “Next time, I’ll lean on others more.”

STAFFING WITH INTENTION

At an IAAPA roundtable, Little heard something that stuck with him: one operator reported a staff turnover rate of just 2%. The secret? Letting employees help vet new hires before management even steps in. It was a simple idea with powerful results that Little knew he wanted to bring to Lumos Social. "Your staff knows what it takes to succeed here," he says. "They'll spot a good fit faster than anyone."

36 IBI November 2025

LOOKING AHEAD

While traditional bowling leagues aren’t part of Lumos’s plan, short social leagues of three weeks are in the works to appeal to modern schedules. And while this first location serves as a pilot, Little sees potential for growth if the quality remains high. Plans are already underway to expand with additional venues across Texas, and potentially into other states. "As long as we can maintain an outstanding experience, we'll grow," he says. "But we won't compromise the guest experience just to add more locations."

Derived from the Latin word for “light,” Lumos symbolizes the joy and brightness the venue strives to bring into people’s lives. For Little, true success isn’t measured in numbers but in smiles, shared memories, and families who return time and again. “That’s the light we’re trying to create,” he says.

•

The Most Expansive Collection of

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Management

THE POWER OF

CURIOSITY I

By Beth Standlee

magine walking into a bowling center where the staff knows your favorite snack, remembers your kid's birthday, or asks how your week has been. Suddenly, it feels less like a transaction and more like a community. That's the power of genuine curiosity. It turns a quick exchange at the desk into a moment that sticks, a reason to come back, and maybe even tell your friends.

In a business where guests can choose a dozen other places to spend their time and money, the real differentiator isn’t just shiny lanes or new arcade games; it’s how connected people feel when they walk through your doors.

It can be easy to fall into the trap of treating every interaction as a transaction. The rhythm of our days is often dictated by the next reservation, lane assignment, or sales pitch. Yet, the true value in hospitality comes not from transactional moments but from authentic connections that begin with curiosity.

Curiosity is the engine that drives meaningful engagement. It’s the difference between asking, “How can I help you?” and “What brings you in today?” The former is transactional, while the latter opens the door to deeper understanding. When we approach others with genuine curiosity, we signal that we care about them, their needs, and their experience, not just their business.

In the fast-paced environment of a bowling center, it may seem impractical to slow down and engage. But research and experience show that when guests feel truly seen and heard, they’re far more likely to become loyal patrons.

CURIOSITY CREATES CONNECTION

Think back to a time when someone asked you an unexpected, thoughtful question. Maybe a co-worker asked about your weekend plans, or a guest service attendant remembered your favorite lane. That small spark of curiosity transforms an ordinary moment into one of genuine connection.

38 IBI November 2025

For example, when a desk attendant takes the time to ask a family about how often they come bowling, or a manager remembers a league player’s birthday, it’s no longer just about the transaction; they’re building a relationship. Curiosity shows people we’re interested in them, not just their money.

BREAKING THE TRANSACTIONAL MOLD

Why do so many interactions default to transactional? The answer often lies in habit and efficiency. We’re trained to move quickly, solve problems, and keep things running smoothly. But efficiency shouldn’t come at the expense of humanity. When we treat guests or team members as just another task to check off, we miss the opportunity to cultivate loyalty.

CURIOSITY IN ACTION: PRACTICAL STEPS

So how can we infuse curiosity into our daily routines? Here are some practical strategies: • Ask Open-Ended Questions: Move beyond yes/no queries. “What brings you in today?” or “How was your last visit?” encourages guests to share more.

• Listen Actively: When someone responds, pay attention.

Follow up with another question or a comment that shows you’re engaged.

• Remember Details: A returning guest will be delighted if you recall their favorite lane or snack. Use curiosity to deepen your memory of their preferences.

• Encourage Team Curiosity: Model this behavior for your team.

Recognize and reward moments when staff go above and beyond to connect with guests.

• Be Curious About Your Team: Don’t limit curiosity to guests. Ask your colleagues about their interests, challenges, and successes.

Building internal loyalty is just as critical as repeat business.

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and Speak Directly to the Owner

Sc or in g Project Deta ils  Cal led 248-375-2751 and talked to Gle nn Har tsh orn-th e OW NER . U.S .company.

Gre at rating wit h the BBB .  Provided a quote during our converatio ns/ up wit h an invoice wit hin

foll owe d hou rs. No run aro und .

 Poi nt of Sale options: inventory contro l, rem ote orderin g option s, kio sks, kitc hen /ba r order screen s, third par ty cre dit card inte gration and mo re for a lot less tha n oth er system s.  Wil l work aro und our bowler’s schedu les and pro vide tra inin g.

Management FROM CURIOSITY TO LOYALTY

The journey from curiosity to loyalty is not instantaneous. It takes time, intention, and consistency. However, when guests feel that you're genuinely curious about them as individuals, they're far more likely to return and share their experience with others. Loyal guests don't just come for the games; they come for the people.

They return because they feel known and valued.

The same principle applies to team members as well. A culture of curiosity breeds a culture of connection, and that is the foundation of loyalty. When leaders and managers take the time to ask their staff about their goals, challenges, and life outside of work, they send a powerful message: you matter here. That small act of interest builds trust and makes employees feel seen, not just scheduled.

For example, noticing when an employee seems off and asking, "How's everything going today?" can open the door to a meaningful conversation. Remembering a team member's favorite shift, their big weekend plans, or checking in on their career ambitions shows genuine care and concern. Employees who feel valued in this way are far more likely to stick around, go the extra mile for guests, and grow with the business.

When curiosity leads the way for both guests and employees, transactional relationships evolve into lasting bonds.

MAKING EVERY INTERACTION COUNT

It’s tempting to reserve our curiosity for “important” guests, league bowlers, big parties, or VIPs. But every interaction is

40 IBI November 2025

an opportunity. The family coming in for a casual game, the regular who stops by for coffee, and the new hire at the desk all deserve the gift of curiosity and connection. When we treat every person as worthy of our interest, we create a welcoming environment where loyalty leads the way.

In the dynamic world of entertainment, where competition is fierce and guest expectations are ever-evolving, curiosity is your secret weapon. It transforms transactions into relationships, guests into loyal advocates, and teams into families.

People may come to your center for entertainment or a night out, but they come back for the connection. A simple question, a remembered detail, or a genuine moment of curiosity can leave a lasting impression that surpasses any high score.

Guests and team members alike want to feel seen, not just served. When curiosity drives your culture, loyalty follows naturally.

So, the next time you’re tempted to rush through an interaction, pause and get curious. Ask a question, listen deeply, and watch as connection and loyalty grow before your eyes. You might just spark the kind of connection that keeps your lanes and your relationships rolling strong for years to come.

•

Beth’s publication, People Buy From People, details her philosophy of connecting people to their work. Contact Beth Standlee at beth@trainertainment.net.

Your Bowling Center’s Secret Weapon for Growth PROVEN SYSTEMS TO INCREASE FOOT TRAFFIC, BOOKINGS & REVENUE

RESULTS-DRIVEN SERVICES: At Bowling Marketing Solutions, we help bowling centers like yours get more parties, leagues, and casual bowlers through proven, done-for-you marketing. From beautifully designed websites and targeted email campaigns to monthly promotions that keep your lanes busy - we handle it all.

And our difference? A responsive support team that executes fast - so you can stay focused on running your business while we drive traffic to your doors.

LET’S BUILD YOUR MARKETING GAME PLAN. Call us at 844-468-4144 or book a demo at

bowlingmarketingsolutions.com/demo

Email Campaigns that bring bowlers through your doors

Custom Websites designed for bookings and growth

Monthly Promotions built and delivered for you

Responsive Support that makes execution effortless

“The response time is insane! Y’all are awesome!”

Hannah Landrum, Tangi Lanes “Always so quick in responding and so thorough with the details. Thank you!”

Diana Swartz, Daffodil Bowl

Bring the Excitement of the

UNDERGROUND BOW A Proven, High-Energy Bowling Turn Your Lanes into A Destination for HOST ACTION-PACKED EVENTS • BOOST LANE REVENUE • INCREASE “The UBA has helped us have a drastic increase in competitive bowling with an age group we have unsuccessfully attempted to target over the past 10 years.”

“The UBA has been a tremendous asset to our center—bringing in new guests, increasing off-peak revenue, and growing our league base. Their events run smoothly, boost food and beverage sales, and generate amazing word-of-mouth buzz.”

Tab and Tracy Golding, Northside Lanes, Winston Salem, NC

Jared McPherson, General Manager, Bowl America Shirley 727

TRUSTED BY OPERATORS LIKE YOU “We love hosting UBA events. The bowler’s spending on food and beverage is significant, filling slots during slower times for us. Their tournament staff is easy to work with and is always a pleasure to host.”

Bill Cornell, owner High Point Bowling Center, High Point, NC

“The UBA bowlers come ready to bowl, eat and drink. Even though they are extremely competitive and have large prize funds, their philosophy is bowl and party, which equals excellent food and bar sales during UBA events. I highly recommend building a strong relationship with the UBA.” Kathy Kubinak, General Manager, Laurel Lanes, Maple Shade, New Jersey

“The UBA has been hosting events at Triad lanes for many years. The UBA directors running the events are always helpful, ensuring we have everything we need for successful events.

Our employees love hosting the UBA because of the atmosphere it brings into the center.”

Robert Klein, GM, Triad Lanes, Greensboro, NC

LING ASSOCIATION to Your Center Experience That Drives Revenue

Serious Players & Passionate Spectators ATTRACT NEW CUSTOMERS FOOD AND BEVERAGE SALES

For more information visit

www.undergroundbowling.com or scan the QR code

IAAPA 2025

WHAT’S NEXT IN THE WORLD OF FUN AND ENTERTAINMENT

M

ark your calendar! IAAPA Expo 2025 takes over the Orange County Convention Center in Orlando from November 17–21. For anyone in the business of fun, this is the ultimate annual gathering. Operators from around the globe come together to spark innovation, discover fresh solutions, and recharge their passion for creating unforgettable guest experiences.

If you have been before, you know the energy is unmatched.

Once the Opening Ceremony wraps, the crowd pours onto the show floor, and suddenly you are surrounded by nonstop activity; the buzz of conversation, the smell of warm pretzels in the air, and booth after booth of products and ideas designed to shape the future of entertainment. For bowling and family entertainment centers, it is the perfect place to see what is next.

BIG VOICES, BOLD IDEAS

One of this year’s can't-miss events is the Leadership Breakfast featuring Mark Woodbury, Chairman and CEO of Universal Destinations and Experiences. Woodbury will share insights into the bold ideas and creative strategies that have defined his career and reshaped themed entertainment. It's an opportunity to hear directly from one of the industry's top leaders.

ONE-OF-A-KIND EXPERIENCES

IAAPA is an experience! Industry EDUTours return in 2025, taking attendees behind the scenes at central Florida's worldfamous attractions, including SeaWorld Orlando, Universal Orlando's Halloween Horror Nights, Fun Spot America, and LEGOLAND Florida Resort. For operators, these tours offer a rare opportunity to see how major destinations innovate and deliver exceptional guest experiences.

If seasonal thrills are part of your revenue mix, Haunting Grounds is back after its sold-out debut in 2024. This themed area is dedicated to Halloween attractions, connecting you with exhibitors who specialize in fright-filled fun and helping you find ways to elevate your own seasonal events.

CONNECTIONS THAT COUNT

Networking has always been a cornerstone of IAAPA Expo, and 2025 is no exception. The Women in the 44 IBI November 2025

By the IBI Team

Industry Lunch returns with featured speaker Lauren Hodges, Ed.D., an expert in human performance sciences, who will share strategies for resilience, leadership, and purposeful performance. Add in countless receptions, mixers, and casual meetups, and you have opportunities all week long to build relationships that last well beyond the show floor.

Education is another major draw. With 170+ sessions led by experts, you will find insights on everything from revenue strategies and guest service to operations and safety. Regardless of your focus, you will leave with practical takeaways that you can apply immediately.

AT THE CENTER OF IT ALL

And then there is the show floor itself, which is the heart of IAAPA Expo. With more than 1,100 exhibitors, this is where you will discover the latest games, attractions, food and beverage innovations, tech tools, and design services.

For bowling and FEC operators, it is a one-stop shop to explore options, ask questions, and imagine how the newest products can fit your business.

The floor is massive, so be smart about how you tackle it.

Wear comfortable shoes, pace yourself, and map out your must-see booths. Take photos and jot notes to remember what stands out. And do not underestimate the value of the conversations that happen in the aisles; they often spark some of the best ideas.

WHY ORLANDO IN NOVEMBER SHOULD BE ON YOUR CALENDAR

From high-powered keynotes to hands-on tours, from seasonal attraction inspiration to practical education sessions, IAAPA Expo 2025 promises to deliver a week full of ideas and energy. It is where the global attractions industry gathers, and where bowling and family entertainment operators can discover new ways to strengthen their businesses.

Plan, bring your curiosity, and get ready for a week that blends learning, connection, and inspiration.

•

A World of Limitless Potential Step into a world where imagination meets innovation. At IAAPA Expo, every insight, interaction, and installation is designed to elevate what’s possible. Explore breakthrough technologies that revolutionize operations and unlock immersive, personalized experiences. From smarter guest journeys to sustainable design and next-gen storytelling, this is where vision becomes reality.

Get ready to lead the next era of attractions.

Orlando, FL Education: Nov. 17-20 Show Floor: Nov. 18-21 Unlock IAAPA Expo Savings!

Become an IAAPA member and receive FREE access to the Education Conference, discounts on special ticketed events, PLUS access to year-round benefits!

Register Today! @IAAPANorthAmerica | IAAPA.org/IAAPAExpo

IAAPA Showcase Sneak Peek AVS Companies

AVS Companies, a leading distributor of amusement games, is excited to feature Dark Escape Games’ newest attractions at IAAPA Expo: Clown Around and Pyramid Scheme. These fully automated Escape Cabinets pack haunted house thrills, escape room intensity, and arcade-style energy into just 20 square feet. Clown Around immerses players in the chilling Devlin & Drury Circus murders with puzzles, evidence gathering, and a jump-scare finale. Pyramid Scheme transports guests into the tomb of Amenhotep Ra, where hieroglyphic challenges and an animatronic Mummy await before an ancient curse awakens. Both games deliver multi-player fun with swappable puzzles for repeat play, while their compact, self-resetting design eliminates the need for extra staff. The result: nonstop guest engagement and higher profitability. Stop by Booth #1918 to see how Dark Escape Games creates big thrills in a small footprint.

1918

2206

At the 2025 IAAPA Expo Intercard will introduce its new Impulse Plus reader, which sets a new standard for unattended arcade payment technology.

Intercard received a Best New Product Award at IAAPA Expo 2024 for its innovative iQ system. The Impulse Plus continues the innovation by accepting multiple forms of payment including credit card, game card and QR code.

It supports customizable images and messaging and is housed in a durable case suitable for outdoor as well as indoor use at FECs and amusement parks.

Intercard is part of Smart Buy, BPAA’s endorsement program, and has been chosen by the Smart Buy committee as the best cashless technology system for BPAA members. More info at www.intercardinc.com/products

2002 BMI Merchandise

1024

Hot Wheels are small prizes that create big “I want that” moments.

You’re looking for prizes that move quickly, appeal across age groups, and deliver value at the counter. Hot Wheels checks those boxes. Guests love to collect them, keeping play going and redemption traffic steady.

Our latest Hot Wheels, including licensed favorites like Mario Kart, bring fresh excitement to a brand that has stood the test of time. Kids are drawn to the cars, while adults can’t resist the nostalgia factor. Parents love connecting with their kids over Hot Wheels, a toy they played with as children. That combination makes Hot Wheels an easy choice for crane prizes, redemption counters, and display walls. Hot Wheels offers a proven way to engage guests while protecting profit margins.

Ubisoft All-Star VR by LAI Games

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Brunswick Innovation: Elevating Experience & Efficiency

Brunswick is shaping the future of bowling by creating experiences guests can’t wait to share. Spark® Immersive Bowling, Smart Games, and Vision UI transform every frame into a dynamic, social moment. Paired with the OpenLane® app, guests enjoy personalization, rewards, and loyalty features that keep them coming back.

Behind the scenes, operators gain the control and efficiency they need. Sync® unifies scoring, food and beverage, reservations, kiosks, and more into one intelligent system. The new Boost ST® string pinsetter delivers unmatched reliability with cloud-based updates and onboard diagnostics, while tools like Pronto and the 360 Controller provide real-time visibility and control. Duckpin Social™ expands bowling into compact, high-energy spaces opening new possibilities for venues of any size.

Together, these solutions deliver seamless, connected entertainment designed to drive revenue and loyalty today while laying the foundation for tomorrow.

46 IBI November 2025

From Kids to Adults: Year-Round Revenue Opportunities

Over the past 18 years BBBI’s the Kids Bowl Free Summer Bowling Program has successfully created bonus traffic, spending and database development for over 1,500 businesses that feature bowling. BBBI has now developed and is offering an additional business-building product, “Frames & Games”, which is designed to create bonus adult business yearround in timeslots that operators often find difficult to fill. Visit us at booth #2002 or call BBBI at 1-877-841-4590 for information on how these two programs can benefit your center.

With wide appeal and a strong track record, Hot Wheels delivers maximum fun for players and confidence for operators. See the full line-up at bmimerchandise.com or call 1-800-272-6375

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Intercard’s Impulse Plus Reader Sets a New Standard

Ubisoft All-Star VR is the next generation of arcade VR, featuring beloved characters from Ubisoft hit video games Assassin’s Creed, Splinter Cell, Just Dance, and Far Cry. Up to four players experience thrilling, unpredictable rides through three immersive worlds, as they battle the infamous villain, Vaas. Players steer, shoot and compete for best score against each other's avatars, adding an unmatched layer of immersion and excitement. High-precision motion by D-BOX and a stunning cinematic LED wall make it a true showstopper on any game room floor. Learn more at www.laigames.com/games.

Player One Amusement Group

Player One Amusement Group (P1AG) invites attendees to Booth #840 to explore new opportunities in arcade distribution, operations, and revenue-share partnerships. As one of North America’s leading full-service amusement operators, P1AG delivers complete solutions for locations of all types- from family entertainment centers and shopping destinations to theaters and resorts. We’re thrilled to present the Kiddleton claw machine, featuring high-value, exclusive IP prizes that drive repeat play and player excitement, along with several top-performing titles from our global manufacturer network, including new arrivals from Japan. Whether you’re expanding your game lineup, looking to partner on distribution, or seeking a proven revenue-share model, our team will be on-site to discuss opportunities that maximize returns while minimizing operational complexity.

Stop by to see how P1AG continues to shape the future of arcade entertainment through strategic collaboration, innovation, and growthfocused partnerships.

840

IAAPA Showcase Sneak Peek QubicaAMF

The Surface Ball Return by QubicaAMF reimagines retro bowling design for modern centers. With sleek styling, dynamic LED lighting, and captivating ball motion, it transforms a functional element into a centerpiece attraction. Engineered for simplified operation, safety, and seamless QubicaAMF ecosystem integration, it maximizes lane availability and minimizes downtime. With fewer moving parts, durable mechanics and easy service access make it ideal for both recreational and VIP areas. Combining entertainment value with operational simplicity, it delivers reliable performance and a fresh visual experience that excites guests and streamlines staff operations. IAAPA Booth #1306.

1306

Godzilla Kaiju Wars Deluxe

2210

Rhode Island Novelty

When it comes to redemption and amusement prizes, there’s one name you need to know: Rhode Island Novelty. For over 40 years, we’ve been the nation’s #1 source for everyday staples and on-trend items — backed by unbeatable pricing, exceptional service, and the largest selection in the business.

We’re also a recognized leader in plush prizes, and this year we’re showcasing exciting new designs you won’t want to miss!

From prize wall essentials to custom imprint solutions and exclusive licensed products, we deliver everything you need to keep guests engaged and coming back.

Plus, our industry-leading technology — from automatic reordering to bin weight inventory tools — makes managing your prize program effortless.

Stop by, meet our expert team, and see why operators nationwide trust Rhode Island Novelty to power their prize walls and grow their business.

Dive into Godzilla Kaiju Wars Deluxe (NonVR) and experience the thrill of battling Godzilla across the Tokyo skyline. With dual 65” screens, a motion cabinet, and story-driven gameplay, every ride is packed with action. Take on 5 intense levels and the epic “Final Battle” boss showdown for a thrilling climax! Stunning visuals and heart-pounding motion make this a must-play arcade adventure!

615

Optional Redemption Mode now available.

Stern Pinball

1824

Redemption Plus

Opening an arcade in your bowling center? Partner with the experts at Redemption Plus to create a redemption area that delights guests and drives revenue. Our award-winning design team specializes in crafting spaces that are not only visually engaging but also strategically planned to maximize profitability.

Beyond design, we provide ongoing support through our inventory and merchandising experts, ensuring your redemption program runs smoothly and profitably year after year. From an expansive product selection and planogramming to Rapid Reorder and custom solutions tailored to your unique audience, we help you stay ahead of trends with a fresh offering that keeps guests coming back for more.

At Redemption Plus, we don’t just sell prizes—we build experiences that turn casual visitors into loyal fans. Whether you’re opening your first arcade or refreshing an existing space, our team of redemption consultants are here to help you create a prize program that’s as engaging as it is profitable.

In a galaxy not so far away, Stern Pinball reveals its latest line of pinball machines in Star Wars: Fall of the Empire.

Featuring next gen technology, players will be launched into the legendary Star Wars universe like never before.

220

US Bowling Corporation

Visit US Bowling Corporation at IAAPA Orlando, Booth #3273 and see why centers everywhere are upgrading to smarter, more profitable bowling systems. Featuring the 24V String Pinsetter, a USBCapproved innovation built for strength, reliability, and long-term savings. Engineered for quiet operation, reduced maintenance, and league-ready performance, it’s the most efficient system in its class.

3273

Also on display is the PULSE Smart Kiosk, a sleek solution that streamlines check-ins, mobile ordering, and event promotions—all while increasing upselling opportunities and customer satisfaction.

From Mini Bowling and Duckpin to Mobile Bowling and Custom Graphics, US Bowling provides tailored systems for every space and budget. Financing programs and full installation support are available.

Stop by Booth #3273 to see how US Bowling combines performance, technology, and style to elevate every bowling experience.

IBI November 2025 47

PREFERRED VENDOR LIST Apparel

EXPERT HOSIERY Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.

PLAYER ONE AMUSEMENT GROUP Sales Department

416.251.2122

www.p1-ag.com GetAnswers@P1-AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS Howard Ellman

248.644.7275

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

48 IBI November 2025

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING Glenn Hartshorn

248.375.2751

www.newcenterconsulting.com ghartsho@yahoo.com

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING Sales Department

800.942.5939

www.steltronicscoring.com Info@steltronicscoring.com

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS Michael Postema

231.343.2043

www.brunswickbowling.com Info@brunswickbowling.com

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Award winning cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING Mike Monroe

515.289.6125

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

IBI November 2025 49

PREFERRED VENDOR LIST Food/Beverage PURSE PEGS Joe Peplinski

www.pursepegsllc.com info@pursepegsllc.com

970.376.3349

Bowling alleys can install Purse Pegs to their dining tables to provide guests a clean, secure place to hang their valuables while they bowl and dine. This small addition improves comfort, keeps walkways clear, and prevents belongings from getting dirty or damaged on the floor. Purse Pegs enhance the customer experience, making your venue more inviting and accommodating. It’s a simple upgrade that shows attention to detail and encourages repeat business through thoughtful, practical design.

SLOW & LOW Jon Holecz

www.drinkslowandlow.com jholecz@cooperspirits.com

203.671.1496

Slow & Low is an award-winning lineup of ready-to-serve Old-Fashioneds, crafted for speed, consistency, and serious barquality. Ranging from 80 to 100 proof, it’s the ultimate plug-and-pour solution for high-volume accounts looking to serve premium cocktails without slowing down.

Insurance BOWLING CENTER INSURANCE Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS Guy O’Hazza Ravi Shankar

310.693.5165 310.693.5165 ext. 1

www.decibel-studios.com guy@decibel-studios.com ravi@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

50 IBI November 2025

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Online Reservations ALLEYTRAK Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products PARTY DIRECT Nancy Dye

317.694.8413

www.partydirect.com nancy@partydirect.com

Elevate your party experience with Party Direct! From exquisite place settings to captivating decorations, delightful party favors, and premium tableware, we’ve got you covered. With our wide range of high-quality products, competitive prices, and hassle-free shopping, Party Direct is your ultimate destination for all your party supply needs. Create memorable celebrations effortlessly. Party Direct is your one stop source for all the party supplies you need to increase guest satisfaction and profitability!

SIERRA PRODUCTS Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

IBI November 2025 51

PREFERRED VENDOR LIST Redemption Supplies BMI MERCHANDISE Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS Michael Nowak

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered.

With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

RHODE ISLAND NOVELTY Hutch Costello

401.996.9489

www.rinovelty.com HCostello@rinovelty.com

Rhode Island Novelty has been in business since 1986 and is the leading Prize provider for the Redemption industry, offering the best case pricing, product selection, and performance. We keep it simple so you can focus on keeping your guests happy. With unmatched variety and value, partnering with us means saving time, reducing costs, and providing prizes that keep guests coming back again.

Training

TRAINERTAINMENT Beth Standlee Fun Training – Serious Results.

52 IBI November 2025

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Classifieds

Could You Be IBI ’s Next Creativity Award Winner?

WHAT DO WEDDINGS, FUNERALS, AND A HOLIDAY TRAIN HAVE IN COMMON? They’ve All Happened Inside A Bowling Center… & Now it’s YOUR turn to impress!

If your center has done something bold, quirky, heartwarming, wildly creative—or just plain unforgettable—we want to hear about it.

Winners get: • A spot on IBI’s December COVER • A feature story shared industry-wide • A one-of-a-kind plaque Congratulations to IBI's Previous Winners: 2024: Bayside Bowl, Portland, ME 2023: DiDonato's Family Fun Center, Hammonton, NJ 2022: Huikko's Bowling and Entertainment, Buffalo, MN

Think your center has what it takes?

Email Stephanie@bowlingindustry.com and tell us what makes your center stand out from the rest!

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IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI November 2025 53

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800) 255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800) 255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

54 IBI November 2025

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800) 255-6436 or jayhawkbowling.com

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

KIDS BOWL FREE® CREATING MILLIONS OF FUTURE BOWLERS SINCE 2008!

TRUSTED BY:

More Than 45 Million Kids Have Now Participated

Generating Tens Of Millions Of Shoe Rental Revenue

MORE THAN 1,200 INDEPENDENTLY OWNED BOWLING CENTERS COAST TO COAST & AROUND THE GLOBE Driving Traffic Into Your Center During Typically Slow Days and Times To Make Them More Profitable

Building A Massive Database For Your Center to Use To Generate Additional Revenues Year Round

Get started by calling Andy Vasko at 877-841-4590 or emailing andy.vasko@kidsbowlfree.com

Vivid.

Immersive.

Amazing.

The new bowling entertainment universe from QubicaAMF

Learn More