2025 October issue

October 2025 // Vol. 35

IT’S THE

VIBE Borrowing Big Ideas from a Big Brand

TIPS FROM THE FEC FRONTLINES Decades of Trial, Error, and Wins

STOP THE SCROLL, PACK THE HOUSE Pro Tips to Grow Your Crowd

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Contents

October 2025 | Vol 35.10

Publisher’s Column

6

BEYOND ATTRACTIONS

BY STEPHANIE DAVIS

Prize Power

8

DRIVING REPEAT PLAY

BY JACKIE FISHER

10

What’s the Buzz

TIPS FROM THE FEC FRONTLINES

BY BRIAN DUKE

14

Competitive Strategies

STOP THE SCROLL, PACK THE HOUSE

BY BRANDON WILLEY

16

Marketing

LEADING THROUGH LEAN TIMES

BY BRUCE DAVIS

22

Smart Solutions

LESS WAITING MORE SPENDING

BY STEPHANIE DAVIS

26

22

Cover

IT’S THE VIBE

32

BY STEPHANIE DAVIS

30

On Our Radar

DETAILS THAT DELIVER

BY IBI TEAM

32

Guest Experience

SMALL EFFORT, LASTING IMPACT

BY NATALIE DAVIS-FERNANDEZ

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

MARKETING MANAGER & SALES Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

CONTRIBUTORS Bruce Davis Stephanie Davis Brian Duke Natalie Davis-Fernandez Jackie Fisher Patty Heath Brandon Willey

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI October 2025

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

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Publisher’s Column

BEYOND ATTRACTIONS WHAT GUESTS FEEL MATTERS MOST

By Stephanie Davis

W

hat makes a bowling or entertainment center unforgettable? Ask three different operators and you will hear three different answers. However, the top three reasons a center is successful boils down to these three things: the atmosphere, the outreach, and the people. This month’s stories remind us that while attractions are important, it is the connections—how guests feel, how they interact with you online, and how they are greeted when they walk through your doors—that make all the difference.

THE POWER OF A VIBE At Kings, the vibe is the headliner. Guests may come to bowl, eat, or sip a cocktail, but what brings them back is how the experience makes them feel. It’s a bold reminder that when you put atmosphere front and center, your guests will happily pay for a memorable night out. Our cover story is packed with nuggets you can borrow, tweak, and make your own. Even small touches—like rethinking lighting, training staff to set the tone, or refreshing your food presentation—can transform the guest experience in powerful ways.

My college-age son, who grew up spending plenty of time in bowling and family entertainment centers, isn’t easily impressed. Yet after visiting one of the Kings locations, he called me just to say how “lit” it was and that I had to write a story about it. For him to pick up the phone simply to share his excitement says a lot about how powerful the vibe can be when it’s done right.

LESSONS FROM THE FLOOR And then there’s the wisdom of decades. In “Tips from the FEC Frontlines,” Brian Duke highlights how Tim Acord revitalized the Fun Center at the Bavarian Inn Lodge in Frankenmuth, Michigan. For Tim, success is about keeping people engaged. He sees every staff member, even the most introverted arcade techs, as brand ambassadors. His approach? Walk the floor with them, model the interactions, and teach that asking simple questions—like where a guest is from, what game they love most, or which attractions they’ve tried. In his words, it’s always about the people, because hospitality doesn’t stop at the counter, it happens everywhere.

Taken together, these stories shine a light on the heart of our industry. The vibe sets the stage, the digital voice carries it forward, and the human touch seals the memory. Keep those three working in harmony, and you’ll have more than just customers—you’ll have a community.

As always, we love hearing your stories.

Drop us a note and let us know how you’re building connections in your center, and you might just be featured in an upcoming issue.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

SCROLL-STOPPING STORIES Of course, connection doesn’t stop when the lights dim.

As Brandon Willey points out in “Stop the Scroll, Pack the House,” social media is your 24/7 extension of hospitality.

It’s where your lanes, food, and events live long after closing time. The lesson? Don’t just post promos. Tell stories. Share moments. Respond quickly. In today’s world, your feed is your front desk, and your most powerful way to keep guests engaged and excited to return.

6 IBI October 2025

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Prize Power

REDEMPTION

STRATEGIES DRIVING REPEAT PLAY The Payoff Is Undeniable for This Colorado Chain

A

By Jackie Fisher

t Chipper's Lanes in Colorado, fun comes in many forms. With four family-owned centers that have evolved from traditional bowling centers into fullscale FECs, guests can bowl and game, and now—thanks to a major redemption refresh—walk away with prizes that keep them coming back for more.

For Arcade and Redemption Manager Louie Leber, upgrading the redemption system was a challenge he knew had to be addressed. "We Louie Leber had inventory that just wasn't moving, and a lot of our merchandise wasn't exciting," Leber admits. "We needed better prizes and a real refresh to drive repeat game play.”

That’s when Chipper’s turned to Redemption Plus. The switch started at one location, and the results were so impressive that Chipper’s rolled it out across all four centers.

Their Greeley location made the boldest change, replacing a traditional redemption counter with a store-style setup.

“It’s been tremendous,” says Leber. “Guests love the store, employees find it easier to run, and it completely changed how people interact with our arcade.” Moving the counter out of the arcade freed space for more games while giving prizes their own showcase. “Guests see we’ve upgraded for them, and their feedback has been amazing.”

REPEAT VISITS, DRIVEN BY PRIZES

One of the clearest signs of success is that guests are now returning specifically for arcade play. "We have people who don't bowl or do other attractions—they just come for the arcade and redemption," Leber says. Big prizes encourage players to save and return, fueling repeat visits across all locations.

Even small changes made a significant impact. In Fort Collins, a refreshed redemption wall and a shift toward heavier redemption games nearly doubled arcade revenue. At Chipper’s Broomfield location, adding high-end prizes shifted player behavior: guests who once spent tickets immediately now save up and return for bigger rewards.

When asked what advice he’d give other operators about offering or updating their redemption business, Leber doesn’t hesitate: “Do it yesterday! We even color-code our games now, so players know right away which ones give out rewards,” he explains.

8 IBI October 2025

The real secret, he says, lies in the merchandise. The right prizes don't just reward wins—they inspire guests to keep playing and saving tickets. "When guests see something worth striving for, the arcade becomes more than just a quick stop; it becomes the reason they return.” Leber credits Megan Burtch from the Redemption Plus team for equipping him and his staff with valuable insights—especially the simple but powerful lesson: “Prizes make players.”

MERCHANDISE THAT MOVES

Chipper's prize mix now strikes a balance between high-quality generics and standout licensed favorites. "One of my absolute favorites from the Redemption Plus line is their Marshmallow Bears," Leber says. "They come in all sizes, they're squishy, and they fly off the shelves." Licensed items are equally strong, with products from Lego, Minecraft, and Nintendo consistently proving to be hits. But nothing compares to the demand for Pokémon card products. "Some people only play to get Pokémon cards," Leber laughs. "That's how powerful the right prize can be."

"One of the biggest takeaways for me was realizing that sometimes the problem isn't the product itself, it's where you put it," Leber shares. "A prize that sits untouched in one spot might move quickly if put in a more visible area. And don’t be afraid to remove old inventory to make room for new, exciting items.”

What impressed Leber most was Redemption Plus’s approach. “They’re proactive—sometimes they understand our needs before we do,” he explains. And their training program went well beyond the basics. “The essentials were there, but they also taught us the psychology of the four types of arcade players, which gave us incredible insight into why people play and how they engage.”

For Chipper’s, the payoff has been undeniable. “Redemption is the key to making the arcade as profitable as possible," says Leber. "It's absolutely worth the time and investment, and based on the response we're seeing from customers, it shows no signs of letting up."

For Leber personally, the transformation has been just as rewarding. “Before, redemption sometimes felt like a burden. Now, it’s fun. Our staff is energized, our guests are engaged, and I can’t wait to keep growing this part of the business.”

•

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What’s the Buzz

TIPS FROM THE

FEC FRONTLINES Decades of Trial, Error, and Wins

I

first crossed paths with Tim Acord at an IAAPA trade show back in 2015.

What struck me right away was how much he knew; not just about games, but about the whole business of running Tim Acord a busy FEC inside a resort. Since then, he has become not just a client but a good friend, and I can tell you his experience and insights are second to none.

Acord oversees entertainment at one of the most magical destinations outside of Disney: the Bavarian Inn Lodge in Frankenmuth, Michigan. And while bowling only recently became part of the mix there, his advice on operating and growing an FEC is pure gold for anyone in the amusement industry.

When Acord first stepped into the Bavarian Inn Lodge arcade, he wasn't greeted with flashing lights and cheering players. Instead, he found rows of machines in varying states of disrepair. "Only about 60% of the games were actually working," he recalls.

Armed with tools, determination, and a knack for fixing just about anything, he began what he jokingly calls a “symphony of sanitation.” Long hours were spent repairing broken machines, rewiring lighting, and polishing buttons and joysticks until they gleamed. “My goal is to keep the arcade as close to 100% running as possible,” Acord says.

“If a guest walks up and three of the five games they try don’t work, you’ve already lost them.”

FROM PINBALL REPAIRS TO FAMILY ENTERTAINMENT

Acord’s roots in the amusement business date back to the 1990s, when he managed offices, set up routes, and kept pinball and touchscreen machines in working order.

By the early 2000s, he was overseeing games at Bavarian Inn, where a simple maintenance role quickly grew into a leadership position that shaped the direction of the entire 10 IBI October 2025

with Brian Duke

FEC. Today, the gaming operation is massive, featuring 180 redemption games and several hundred more spread across the property, making it one of the largest of its kind in the region.

IT’S ABOUT PEOPLE

Acord believes that what truly sets a multi-attraction facility apart isn't the number of games or attractions, but rather the people. "An FEC needs staff who act as ambassadors for your brand," he says. That ambassador role is key. Even his most introverted technical staff are trained to engage with guests—asking where they are from, what their favorite game is, or inquiring about what other attractions they have tried. Acord models the behavior himself, chatting with guests whenever he’s walking the floor. “If staff see me do it, it builds their confidence to do it too,” he says.

SMART GROWTH: LESSONS FOR OPERATORS

For operators considering expanding beyond bowling lanes or a single attraction, Acord offers straightforward advice: redemption-based arcade games are effective—prizes power gameplay. "Bowling center operators very frequently find out that this part of their business actually makes more money than the lanes," he notes.

Acord recommends keeping at least half of your arcade redemption-focused, but at Bavarian Inn, about 70% of the mix falls into this category. Nostalgic titles like Pac-Man and pinball still have their place for some guests, but it is redemption that keeps players engaged and coming back.

Investing in a new attraction is not a decision to take lightly.

Acord recommends a mix of research and hands-on testing: • Talk to competitors outside your market. “Somebody across the country will be glad to share what worked for them and what didn’t,” Acord says.

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What’s the Buzz networking is one of the most valuable things an operator can do. “Don’t overlook your state association; it’s a great network opportunity,” he says.

Acord has also noticed a culture shift in the industry. Where operators once guarded their knowledge, today there is a greater willingness to share ideas and experiences. He is part of that movement himself through his podcast, FEC Talk, available on Spotify, Apple, and Amazon. After a short pause, he is gearing up to release new weekly episodes.

• Bring in experts. He often recommends feasibility studies that provide a clear picture of your area and business.

Looking ahead, he sees Bavarian Inn Lodge continuing to evolve—but always with the same focus that has driven success from the beginning. “It’s always about people,” he says. “Attractions come and go, but if you keep guests and staff at the heart of every decision, the rest will follow.”

•

• Test attractions with your own team. “I will take ten staff members to try out a ropes course before we invest. If we enjoy it, chances are our guests will too.”

CARD SYSTEMS AND GAME ROTATION

Acord is also a firm believer in keeping things fresh. At least 25% of games are rotated quarterly, and new titles are added annually. His choices are guided by national earnings reports.

“Why guess when you can look at what’s topping the charts?” he says. One of the most significant upgrades occurred years ago with the transition from tokens and paper tickets to a modern card system. The change boosted revenue by about 30% and virtually eliminated the weekly headaches of jams and refills.

BUY OR REVENUE SHARE?

Not every facility or operator has the passion or patience for game maintenance, and Acord is blunt about that reality. "If you have a passion for games, buy them, maintain them, and keep them up," he says. "If not, please do not buy games.

Instead, work with a reputable company on a revenueshare deal. They will install and maintain the games for you, keeping everything running smoothly and protecting your reviews.” He has seen too many businesses sink money into “dogs”—games that looked exciting on a trade show floor but never earned in real life—and says working with experienced partners is the best way to avoid those pitfalls.

GUEST FEEDBACK: TRUST, BUT VERIFY

No matter how well an arcade is run, complaints will happen.

Acord’s rule: always listen, but do not let a vocal few dictate your strategy. “Do not let 5% of people dictate your business decisions. But if complaints creep beyond that, then obviously you need to look at it.” And even when something seems obvious, he checks it out personally. “Trust but verify,” he says.

“Because sometimes the story isn’t exactly what it sounds like.”

STAYING CONNECTED: THE POWER OF NETWORKING

Acord is a familiar face at IAAPA, Amusement Expo, and within his state bowling association, BCAM. He believes 12 IBI October 2025

A BAVARIAN LEGACY

IN MICHIGAN

The Bavarian Inn’s story dates back to 1888 when Theodore Fischer opened the Union House Hotel, later renamed Fischer’s Hotel, in Frankenmuth, Michigan. In 1950, the Zehnder family purchased the property and transformed it into the Bavarian Inn Restaurant, famous for its German fare and family-style chicken dinners.

In 1986, the family expanded across the Cass River with the Bavarian Inn Lodge, adding hotel rooms, banquet space, shops, and one of the nation’s first indoor waterparks.

Since then, the Lodge has grown into a full resort anchored by a bustling Fun Center that features four lanes of minibowling, a 22-vest laser tag arena, and a dramatic threestory ropes course.

Now in its fourth generation, the Bavarian Inn Lodge continues as a family-run enterprise, blending food, fun, and Bavarian charm for millions of visitors each year.

Brian Duke is an industry consultant who helps companies boost sales, strengthen connections, and stay competitive in family entertainment. A veteran of the FEC and arcade world, he is known for his big personality, deep industry know-how, and ability to connect with just about anyone.

When he is working with IBI, Brian focuses on uncovering great stories, connecting with standout suppliers, and helping us shine a brighter light on the FEC side of the business, all while keeping things fun and real.

Contact Brian at brianduke2012@gmail.com.

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Competitive Strategies

STOP THE SCROLL,

PACK THE HOUSE Where To Post, What to Post, and Pro Tips to Grow Your Crowd

O

By Brandon Willey

ngoing guest engagement is crucial for a thriving bowling entertainment center (BEC), and social media is a key way to stay connected with past and potential guests.

I recently sat down with Chuck DeMonte of Raydius.co to discuss how Instagram, Facebook, and TikTok can be used, not just as megaphones for promos but as extensions of the guest experience. As Chuck DeMonte he states, “This is where people spend their time, period. These are the online platforms where your lanes, food, music, leagues, and parties live on long after the lights are shut off.”

DeMonte adds that “this is also how people discover new local places to go and what is happening in their town. It’s your chance to give people a glimpse behind what you have to offer and how much fun they can have there.” The aim is not merely promotion; it is community building in an online environment that feels as welcoming, energetic, and inclusive as your center itself.

14 IBI October 2025

POST SMARTER, ENGAGE FASTER Instagram: Show, Don’t Sell

• Post polished, eye-catching photos and reels.

• Highlight atmosphere, staff, and guest moments.

• Avoid bland promo graphics — focus on people and stories.

Facebook: Build the Town Square • Great for adults, parents, and group planners.

• Use Events for recurring and special nights.

• Run Event Response ads to boost attendance.

TikTok: Capture the Energy • Lean into trends, humor, and authentic clips.

• Empower younger staff to create monthly content.

• Keep it playful, fast, and personality-driven.

Keys to Success • Consistency matters more than occasional bursts.

• Storytelling beats sales pitches every time.

• User-generated content = free reach with built-in trust.

• Respond quickly—guests view social media as a form of customer service.

Competitive Strategies UNDERSTANDING THE PLATFORMS

Instagram is your visual showroom. It thrives on short, polished videos, aesthetic photography, and behind-the-scenes moments that convey your center’s vibe and hospitality. DeMonte clarifies, “Millennials, Gen Z, and young families scroll for inspiration, not ads, so design your content with entertainment first, marketing second." Don't be afraid to get creative! Showcase your glowing lanes or game floor, your chef plating a limited-time slider, a league bowler chasing a 300, or a time-lapse of your team flipping a birthday party room.

DeMonte is blunt about what not to do: “The biggest mistake I see centers make is posting nothing but terribly designed promotional graphics. No one wants to see that, and the algorithm hates it. You might as well not even post.” Replace bland marketing flyers with human stories: quick staff intros, “what to expect” Reels for special events, or guest shoutouts that feel personal.

DeMonte explains, “Facebook is like your neighborhood town square. Adults 35 and up, parents, and corporate planners use it to make decisions and coordinate groups, which makes it ideal for events and longer posts that explain packages or league formats.” Create Facebook Events for everything that repeats (such as weekly karaoke or monthly family nights) and for everything special (like holiday tournaments or themed nights). Then amplify!

He advises, "Creating a Facebook event for your evergreen events and special one-off events is great, but to really increase attendance at these events, run Facebook Event Response ads.

This is, hands down, one of the best ways to increase event attendance. But do not promote specials like Two for Tuesdays, rather think glow nights, and special holiday celebrations.” In other words, boost experiences, not promos.

Lastly, TikTok is your energy channel. It rewards authenticity, trends, and humor, such as fast cuts of trick shots, lane-side dance challenges, and staff-taught tips. Younger audiences expect personality and playfulness. Don't overthink it! "If you have younger staff, work with them to create some monthly content for TikTok; they will love it," DeMonte says. "Just help them get organized with it. Pick one day a month when a few of your staff members will get together and record some content. Don't worry, they will know the trends and how to do it step by step." Give your team a theme list and a one-hour filming block, then let them run with it.

HOOK THEM OR LOSE THEM

Consistency beats sporadic bursts of posts. A reliable cadence trains both the algorithm and your audience to expect you.

DeMonte continues, “To stay consistent, we recommend getting organized. Have a specific day of the week you create and batch content. Then use a content scheduler to schedule it out for the rest of the month.” Treat content like prep in the kitchen—batch it, label it, and put it on the line.

Once you have gotten organized and your posting rhythm down, focus on storytelling over selling:

• Instead of posting “$5 off pizza,” show the moment a family high-fives over a shared pie under vibrant lights.

• DeMonte suggests showcasing the guest through mini spotlights, such as "League Legend of the Week," "Birthday MVP," or "First-Time Bowler Friday."

• On TikTok and Reels, leverage trending audio and memes, but anchor them to your brand.

• Finally, weave in interactive formats like Instagram Stories polls on “bumpers on or off,” Facebook “choose your own adventure” threads to plan Friday night, and TikTok comment prompts asking followers which spare gives them nightmares.

“User-generated content is free reach with built-in trust,” DeMonte emphasizes. “Make it easy and rewarding for guests to share.”

Post signage at lanes and party rooms with a scannable QR code linking to your handles and a branded hashtag. Offer a “Feature of the Week” where one tagged photo or video earns a prize such as arcade credits, a dessert flight, or a lane upgrade. Repost your users’ content with genuine gratitude in the caption and share a brief story about the group. The more guests see people like them featured, the more they imagine (and plan) their own visit!

MAKE IT A CONVERSATION, NOT A COMMERCIAL

Great social is not a broadcast; it is a back-and-forth. Respond to comments, DMs, and mentions quickly and with personality. As DeMonte notes, "People view social media, especially Facebook, as a customer support platform for FAQs and other inquiries. If you are not responding to them, you are losing business." Create response templates for common questions (such as birthday packages, lane availability, and corporate buyouts) and empower a trained staffer on each shift to monitor and respond.

Beyond service, spark participation like hosting trick-shot challenges, league-versus-staff showdowns, or local school nights where each share equals a small donation. Spotlight your community partners (e.g., sports teams, charities, local restaurants) and share those stories frequently—community attention compounds when you celebrate others.

Social media should be an extension of your lanes: lively, welcoming, and easy to join. Done right, it turns announcements into anticipation, visitors into co-creators, and followers into regulars. DeMonte reiterates, "Be very active where people already spend their time. Show them what's happening in their town and offer a glimpse behind what you have to offer and how much fun they can have there." Keep it consistent. Keep it human. And watch your online community become tomorrow's full lanes.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd.

Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

IBI October 2025 15

Marketing

LEADING THROUGH LEAN TIMES Simple Tactics To Earn More Visits Without Overspending

By Bruce Davis

C

ompetition in the entertainment business never sleeps. Just as one rival fades, another pops up, eager to claim a share of your customers’ leisure dollars.

Some of these competitors fade quickly, but not before leaving a dent in revenue, and then the next challenger shows up. That alone would keep any operator on their toes. Layer on economic headwinds like inflation, credit card debt, and job insecurity, and you’ve got what I call a “double whammy.” Guests are pulling back on discretionary spending just as competition for their dollars keeps heating up.

3. Earn more visits from existing customers. This is where I recommend you focus during challenging times. It’s cost-effective, builds loyalty, and, when done well, delivers consistent revenue streams.

The third approach is often overlooked because it doesn't sound as flashy as "new customer acquisition." However, the truth is that convincing your existing guests to return just one more time each month can make a significant difference to your bottom line.

ENGAGE YOUR STAFF IN THE PROCESS

The good news is that challenging times are not unbeatable— they just call for sharper strategies, consistent execution, and smarter use of your marketing dollars. Many operators instinctively turn to marketing when business feels uncertain, and that’s the right move. The key is making sure those dollars are working in the right place. To do that, it helps to look at the three basic revenue growth strategies. Each has its place, but not all are equally effective in today’s climate:

The first step is to get your staff on board. Hold a meeting, or better yet, a series of meetings, where you explain the situation and your strategy. Let them know that the goal is to generate more visits from the customers you already have.

1. Attract new customers. This always sounds appealing.

New guests bring fresh energy, but chasing them is expensive. Advertising, promotions, and outreach consume time and resources, often yielding slow returns.

• League bowlers may enjoy occasional casual play offers or side competitions.

2. Get more money per visit. Another common tactic is raising per-cap spending among the guests already walking through your door. This can work, but when the economy is tight, guests may feel burned if they end up spending more than they expected. Negative word of mouth spreads fast.

16 IBI October 2025

Break down your available dayparts and timeslots, and then discuss which groups of customers are most likely to return if offered the right incentive. For example: • Open bowlers might respond to themed nights or food specials.

• Bar customers could be enticed with trivia nights or happy hour deals.

• Families, young people, and seniors each have their own motivators.

Encourage everyone, from mechanics and kitchen staff to office personnel and front-line employees, to contribute ideas. Some of the best concepts can come from the least

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Marketing expected sources. Remember: do not dismiss suggestions that sound unconventional. When refined, even quirky ideas can evolve into winning promotions.

Take careful notes, thank your staff for their input, and check back in with them as you refine the ideas into tactical marketing plans. When people see their ideas taken seriously, they are much more likely to support the execution.

ASK FOR THE NEXT VISIT

The single most crucial step in this strategy is straightforward: ask guests to return. It sounds obvious, but many centers overlook it. A well-designed system for inviting return visits can make a dramatic difference. Here are four practical approaches: • Assign a “Walker/Talker.” This staff member's primary role is to move throughout the center, chat with guests, check on their experience, and casually share upcoming offers. They might suggest a trivia night to bar patrons, highlight an organized play event to casual bowlers, or mention Taco Tuesday to a family. Done with warmth, this role can be a powerful driver of repeat business.

• Offer on-the-spot prizes. People love the chance to win.

Have a few simple giveaways—a free pizza, a $20 game card, or even entry into a larger drawing. To enter, guests provide their email or phone number, giving you permission to contact them later. This not only encourages repeat visits but also builds your marketing database.

• Distribute “Bounce Back” coupons. Hand one to every guest, every visit. These coupons are inexpensive, easy to manage, and highly effective for driving return traffic.

Do not forget to remind guests about them over the PA system as well.

ADDITIONAL TIPS FOR SUCCESS

Once your system is in motion, consistency is key. A few extra tactics can help maximize results:

• Stick with bounce-backs and prize registrations. Don’t let the habit fade.

• Bundle food, beverage, and bowling. Packages make it easy for guests to know what their night out will cost, removing uncertainty.

• Offer league challenges. Create recurring events with small prize pools or sponsored giveaways to increase engagement. Once word spreads, these can build a strong following.

• Involve sponsors. Local merchants are often happy to contribute prizes or support events for extra exposure.

• Be patient. Repeat events take time to grow. Do not abandon an idea after one slow night. Success often builds gradually.

LEADERSHIP MATTERS

Ultimately, no tactic is effective without the right culture.

Staff need to see and feel that leadership is invested in guest experience. That starts with you.

If you expect your team to deliver energy, warmth, and excellent service, you must model those behaviors yourself.

Guests will notice, and so will your staff. A leader who walks the talk creates a ripple effect that keeps customers coming back.

• Create a fun e-newsletter. Instead of a sales pitch, make In difficult times, it is tempting to chase big, dramatic it engaging to read. Highlight a customer, introduce a staff solutions.

However, the most effective strategy is 22-29_Marketing_Marketing 10/25/21 10:16 PM Pageoften 22 member, share pictures, and sprinkle in humor or stories the simplest: encourage your existing guests to return to make the e-newsletter more engaging. Naturally, include more frequently. It does not require massive budgets your offers—but do it in a way that feels like an invitation MARKETING or risky experiments. It requires listening to your team, to join the fun. designing thoughtful offers, encouraging customers to return, and delivering consistently enjoyable experiences.

A TIMELY TACTIC: FREE COMPANY PARTY Even a small bump in repeat visits, like one extra visit Here's a creative idea that works exceptionally well in slow from a fraction of your customers, can move the needle times: run a "Win a Free Company Party" contest. Invite on your revenue. guests to nominate their workplace for the drawing. Hand out the forms at the counter, and also equip your Walker/ Challenging times will come and go. However, if you Talker with them. Once you collect submissions, call the commit to these basic, proven tactics, you will build a nominated companies and let them know they have won a more resilient business that thrives regardless of the free bowling party with games and shoes included during economic climate. Work the plan, and the plan will work select times. for you.

These events not only fill otherwise quiet time slots but also generate food and beverage sales. Plus, each attendee becomes a potential repeat guest who can receive bounceback offers. It is a win-win.

18 IBI October 2025

•

Bruce Davis is President of Bowling Business MARK ETING BAS ICS W ITH B RUCE DAVIS Builders International (BBBI) whose flagship program Kids Bowl Free has registered over LESSONS TO REMEMBER 35 million children for participating centers.

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IAAPA

EXPO Big Ideas, Big Aisles, Big Opportunities

E

very November, Orlando becomes the center of the attractions universe when IAAPA Expo rolls into town.

For anyone in the entertainment business — whether you run a bowling center, an FEC, or a hybrid venue — it is the place to discover what is new, connect with industry leaders, and take home ideas that can change how you do business.

If you have never been, picture this: over half a million square feet of exhibitors showing off the latest in games, food and beverage, design services, technology, safety solutions, party products, rides, and more. Now mix in hundreds of education sessions led by experts covering today's biggest challenges—staffing, guest engagement, food service trends, revenue growth, and the guest experience.

Top it off with thousands of operators from around the globe, all eager to share ideas and learn from each other.

That's IAAPA Expo in a nutshell.

WHY EDUCATION MATTERS

IAAPA education sessions, which get rave reviews, are among its most valuable features. From high-level keynotes that challenge the way you think about guest engagement to practical marketing or labor management workshops, these programs are designed with today's operator in mind.

You will walk away with insights that apply directly to your day-to-day operations.

For anyone who has attended this massive show, you know that doing a little pre-show research will help you make the most of your time. Do not wait until you are on-site to decide what sessions you want to attend. Download the schedule beforehand and map out which ones align with your business goals. The education you get here can help you make smarter investments on the trade show floor.

TIPS FOR TACKLING THE TRADE SHOW FLOOR For IAAPA newbies, be warned: This Expo is huge. With so many booths to see, it is easy to feel overwhelmed. That is why a little planning goes a long way.

• Wear comfortable shoes. It sounds simple, but you will easily rack up 10,000+ steps a day exploring the show floor.

• Do pre-show homework. The exhibitor list is available online. Flag the companies you want to visit so you do not miss them in the sea of booths.

20 IBI October 2025

• Map your route. The Expo is organized by categories, which helps, but take a look at the floor plan and plan your path. Otherwise, you will find yourself zig-zagging all day.

• Build in breaks. With so much happening, it is tempting to go nonstop. But the best conversations sometimes occur when you stop for coffee or bump into someone in the hallway.

• Take notes and photos. You will see hundreds of products; by the end of the day, they can blur together. Snapping pictures (with permission) and jotting down quick thoughts will help you remember what stood out.

• Think beyond the brochure. Ask exhibitors how their product could fit into your business model, what challenges it solves, and what other operators are doing with it.

BEYOND THE FLOOR

Some of the best value at IAAPA Expo happens after-hours.

Receptions, networking mixers, and casual meetups allow you to connect with peers from around the world. Talking shop over dinner or drinks often leads to fresh ideas, collaborations, and friendships that last well beyond the show.

This is especially important for first timers: do not be shy!

Strike up conversations. Everyone is there to learn, and you never know when a casual chat might lead to the solution you have been looking for.

BRINGING IT HOME

Like other trade shows and conferences, the real win of IAAPA is how you apply what you learned once you get back to your center. Be intentional about debriefing with your team. Share your notes, show off photos of interesting booths, and brainstorm how new ideas could work in your market. Even small takeaways, like a creative party favor or a clever food service tweak, can significantly impact when implemented.

IAAPA Expo is an unmatched opportunity to shop for new attractions, gain fresh perspectives through education, and network with peers who face challenges like yours. Walk in with a plan, wear those comfortable shoes, and keep your eyes open for ideas. You will walk out with new connections, practical strategies, and the next big attraction for your venue.

•

A World of Limitless Potential Step into a world where imagination meets innovation. At IAAPA Expo, every insight, interaction, and installation is designed to elevate what’s possible. Explore breakthrough technologies that revolutionize operations and unlock immersive, personalized experiences. From smarter guest journeys to sustainable design and next-gen storytelling, this is where vision becomes reality.

Get ready to lead the next era of attractions.

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Smart Solutions

LESS WAITING,

MORE

SPENDING

Upgrade Drives Stronger Profits and Happier Guests for This Alabama Operator

F

or a true snapshot of family fun on the Gulf Coast, look no further than Gulf Bowl in Foley, Alabama, and Eastern Shore Lanes in Spanish Fort. Between the two centers, co-owners Sonya Cole and her husband Butch have built destinations Sonya & Butch Cole that feel more like playgrounds than bowling centers. Guests can knock down pins, zap friends in laser tag, race go-karts, climb walls, conquer mini golf, throw axes, and take on ropes courses, all with arcades buzzing in the background. Gulf Bowl offers 23 lanes and a 150-seat restaurant, while Eastern Shore has 24 lanes.

“I’ve been doing this for 39 years,” Cole said with a laugh. “Every day still feels different, and I love hearing the sound of kids in the arcade laughing or bowlers cheering on the lanes.” But behind the fun comes the challenge of running two large, fast-paced centers.

With so many attractions, service speed and staff efficiency are just as important as the games themselves. That’s why, when Cole first learned about Brunswick’s Sync suite, what stood out was how much easier it could make things for both staff and guests—and so far, it has delivered exactly that.

Both centers have used Sync for about five years, adding kiosks two years ago. In May 2025, they rolled out Sync Pay, which also turned on the lane-side menu feature for tablets already in use. The impact was immediate: guests could order directly from their lanes, tickets went straight to the kitchen, and food runners delivered when ready.

"It's been great," Cole said. "People love the convenience, and it takes away so much of the back-and-forth, making everything easier.

LESS WAITING, MORE SPENDING

That ease translated into real numbers. During the slower summer months, one center saw food and beverage sales climb by $5,000 in a single month, while the other added $1,500. Cole expected younger customers to catch on quickly but was surprised by how fast older guests embraced the system too. And when people spend less time waiting, they naturally spend more.

A TIPPING POINT FOR STAFF

The system also gave Cole’s team a financial boost. “That first month, we couldn’t believe it,” she said. “The amount of tipping 22 IBI October 2025

By Stephanie Davis

through tablets at the lanes was incredible.” Since launching Sync Pay, gratuities have consistently run higher, not only at the lanes but also in the restaurant and at the bowling counter, putting more money in employees’ pockets, boosting morale, and making staff happier, more motivated, and easier to retain. Guests also appreciate entering tips directly without staff handling the credit card machine, creating a smoother, more comfortable experience for everyone.

THE BOTTOM-LINE BENEFITS

Sync Pay also delivered direct savings. Now, both centers save a couple of thousand dollars per month. "Brunswick analyzed our credit card statements and showed us exactly what we'd save and what we'd pay," Cole explained. "It was honest, transparent, and easy to see the value."

And the install? Surprisingly painless. “The process was smooth and training didn't take long," she said. "Before we knew it, the whole system was up and running." Another perk Cole points to is flexibility.

"The kiosks are movable, so if we want to shift where they are in the center, we can," she said. She also likes that the Sync system continues to evolve, helping her keep pace as the business grows.

ADVICE FOR FELLOW OPERATORS

Her advice for fellow operators is straightforward: don’t get stuck in old habits. “The industry is changing constantly, and guest expectations keep evolving,” Cole said. “Having contemporary solutions in place is the best choice for guests, employees, and your bottom line.”

She also recommends taking a close look at credit card processing fees. After sending in her statements for review, the detailed breakdown revealed savings she hadn’t expected—significant enough to impact both centers each month.

For Cole, the financial benefits are clear. But so is her deeper reason for being in the business. “It’s the thrill of watching people have a good time,” she said. “That’s what this industry is about.” With a modern system in place, her staff spends less time chasing orders and tabs and more time creating those joyful moments. And that, Cole says, is a win worth celebrating.

•

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Cover Story

IT’S THE

VIBE

Borrowing Big Ideas from a Big Brand

Y

ou know you are someplace special the moment you walk through the doors, and the first thing you notice is the vibe.

The music hits just right, the lighting makes the space feel alive, the soundtrack hums at that sweet spot where conversation flows, and even the glow of the screens feels intentional. It is not just bowling, billiards, or arcade games—it is a social gaming playground fused with crafted cocktails and delicious menu items that set the tone for a memorable night out.

That is the magic of Kings, a trendsetting brand that began with a single Boston venue in 2001 and has since expanded to 11 locations in some of the country’s most fashionable neighborhoods.

Kings stayed put with just one spot for the first eight years, refining the concept and proving it had real staying power. Once they knew the formula worked, growth came naturally. And while the brand has expanded, it is no cookie-cutter chain—each venue is designed to have its own distinct feel.

26 IBI October 2025

By Stephanie Davis

THE VIBE IS THE HEADLINER

While many operators often think of attractions as a main draw, Kings flips the script. Here, the vibe is not background noise—it is the main event. Of course, the lanes and games matter, but what really hooks guests is the atmosphere: lighting that feels purposeful; music that drives the energy; cocktails that pop; and décor that transforms the space into something bigger than just “going bowling.”

That philosophy runs through every detail of the brand, with a premium mindset shaping everything from the cocktails to the playlists, the signage to the service. Even weekly management meetings skip the number-crunching in favor of asking one question: how do we thrill our guests?

The result is a scene that feels big, bold, and high-energy—and guests are happy to pay for it. As one reviewer said, “It was expensive, but worth every penny.” That sits just fine with Vice President of Operations Jon Tosi and proves that bowling can wear a leather jacket instead of a cardigan. "We keep bowling at the heart of what we do. It is the one entertainment option that's truly stood the test of time. Billiards is still strong for us, but tends to sway more—bowling stays steady," Tosi explains.

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Cover Story Delivering “night out” energy every time a guest walks through the door shapes everything Kings does—what is offered, how it is presented, and how staff are trained to bring it to life. It is a culture built on exceeding expectations, turning a simple game of bowling into an unforgettable experience. That same philosophy extends inward, influencing how the company treats its people.

"We expect a full effort, but we give it back as well," says Tosi. It is all part of a culture summed up in the King's motto, proudly shared on their website for all to see: Our dedicated team is guest-obsessed and passionate about connecting with our community.

SETTING TRENDS, NOT CHASING THEM

Entertainment moves fast, and guests' tastes can change on a dime.

Instead of waiting to see what others are doing, Kings experiments for itself. "Following trends will keep you in business. Setting trends will make you wildly successful," says Tosi. His advice: if you and your team have a gut feeling that something fresh will resonate in your community, trust it. If it excites you, chances are it will excite your guests, too.

While setting trends is what Kings is all about, it is also essential to stay tuned to consumer behaviors that can impact business. Looking outside the walls to the bigger picture is key. That mindset comes in handy with alcohol sales dipping nationwide. Rather than seeing it as a loss, Tosi views it as an opportunity: "We don't love the trend, but instead of fighting it, we ask: what else do guests want? People may drink less or not at all, but still want entertainment. So, let's give them new ways to engage."

One example of this philosophy sits beneath their Back Bay location: The 88 Club, a neon-lit piano speakeasy that gives guests a completely different way to be entertained. This unique space offers guests control of the soundtrack with live, request-only performances. The menu features a beloved Boston brand known for handmade dumplings, bao buns, and noodle dishes. Paired with specialty mocktails and cocktails, the experience is part retro cool, part late-night spontaneity.

FOOD THAT SURPRISES The chain's approach to food is straightforward: treat every dish as if it belongs in a trendy downtown hotspot.

Menus are regularly vetted not only for popularity but also for profitability. “Firsttime guests often have low expectations for food and beverage when going to a center, so we often leave them wowed when the food arrives,” says Tosi.

28 IBI October 2025

For him, success is not about chasing one signature dish but delivering quality across the board. "It's not the menu item, it’s simply the quality.” That focus on quality is also why shareables have become a standout. Guests love passing plates, sampling different flavors, and posting eye-catching dishes on social media.

At Kings, shareables are not just food—they are conversation starters and photo ops, perfectly aligned with the brand’s social, high-energy vibe.

REWARDING LOYALTY

When asked about repeat visitors, Tosi does not hesitate—show your most engaged guests that they matter. That is the philosophy behind their loyalty program, Kings Rewards. We have pivoted our efforts from just chasing sign-ups to ensuring we provide our members with real value," Tosi explains.

That value exceeds the free hour of bowling that new members get when they join. Members also enjoy perks like double points on off-peak days, birthday freebies, and surprise bonuses that make regulars feel like insiders. It proves Kings' belief that loyalty programs are more than a database—they are a way to build genuine connections through experiences that stick.

Connecting through social media is also part of the brand’s outreach. Amazing milkshakes, cheeky signage, and playful décor practically beg to be posted. “Social media is a great tool to drive guests,” Tosi says, helping the brand reach new audiences while keeping regulars engaged with fresh promotions. Every snap of a cocktail or arcade win extends the Kings vibe beyond the venue walls, turning guests into natural brand ambassadors.

STAFFING THAT FUELS THE ENERGY

Many operators know the staffing challenges of running high-energy, fast-paced venues. At Kings, part of the solution is staff visibility.

“Everybody who works in the building should be on the floor when guests are in the building,” Tosi says. “We tell them, Go talk to your guests—they're not to be tolerated; they're to be revered! Guests are the reason we are all here.” It is a blunt reminder that hospitality doesn’t happen behind a closed office door.

NEVER STANDING STILL

The biggest key to Kings' success is their refusal to stay static. “We are constantly evolving, we are not static, we’re always changing,” says Tosi. That mindset is everywhere, from playful signage and menu overhauls to fresh entertainment twists.

At the end of the day, Kings proves that the real attraction is not just the lanes or cocktails—it is the vibe that envelops every detail. Get the vibe right, and guests do more than show up; they stick around, spend more, and cannot wait to return.

And that is a lesson any operator can use—because no matter the size of your venue or the mix of attractions inside, making the atmosphere feel special is what turns a visit into a grand experience worth repeating.

•

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On Our Radar

DETAILS

THAT DELIVER

By IBI Team

S

ometimes, it is not the big attractions that guests remember, but rather the little touches that show you are thinking about their experience. Those details can turn a good visit into a great one, letting guests know you have gone the extra mile. At a recent trade show, we spotted a couple of simple but innovative products that do just that—minor upgrades that add up to a polished, more memorable time in your center.

A SMALL FIX YOUR GUESTS WILL APPRECIATE

At a recent trade show, the IBI team noticed a booth that was packed with curious attendees. Naturally, we had to check it out. What could be drawing such a crowd? What we found was not some flashy, high-tech gadget, but a small, unassuming product that solves a problem every bowling center and FEC operator knows too well: where guests put their bags.

Think about it. Women with purses, parents with diaper bags, kids and teens with backpacks, even bowlers with small gear bags—those bags end up on the floor, draped over chairs, or right in the walkway. It is messy, a tripping hazard, and it doesn't exactly scream “polished guest experience.”

Enter Purse Pegs. These small, under-the-table hooks provide guests with a secure spot to hang their bags, and we were surprised to learn that they can hold up to 50 pounds, keeping bags off the floor yet within easy reach. Installation is quick and straightforward: no drilling, no tabletop removal, just a few minutes with a tension tool and heavy-duty ties.

For operators, the benefits stack up fast: fewer spills, safer walkways, and seating areas that instantly look cleaner and more inviting. Guests notice those little touches, and this one is both affordable and durable.

Made in the U.S. from sturdy polyurethane, the pegs blend seamlessly into your space and withstand everyday use.

Sometimes, it is the smallest details that make the biggest difference. Purse Pegs are one of those behind-the-scenes upgrades 30 IBI October 2025

that quietly elevate your guest experience, help your center feel more polished, and give visitors one more reason to come back.

For more information, visit www.pursepegsllc.com or call 970-376-3349

THE CONVENIENCE FACTOR THAT WINS HEARTS (AND BOOKINGS)

Another product caught our eye. It is not a piece of tech or equipment, but something parents quietly value more than anything else: convenience. Birthday parties are supposed to be fun for kids, but for parents, the planning often feels like work. Shopping for matching plates, decorations, and party favors means multiple stops, lastminute scrambling, and the stress of pulling it all together.

That is where Party Direct steps in. With quality, licensed place settings and themed gift bags, they help transform a child’s favorite characters, colors, and interests into a celebration that wows.

Everything is coordinated, camera-ready, and social-media gold, making your center shine in every photo.

And here is the kicker: if you are not already offering these kinds of turnkey options, you might be leaving money on the table. Parents crave convenience and peace of mind, and they want their child to have the party that is talked about at school come Monday.

Providing them with a stress-free, done-for-you solution not only delights families but also drives repeat business and referrals.

With dozens of themes, easy guest checkout, and free shipping on orders over $59, Party Direct makes party planning effortless. It is one of those simple details that pays off in big ways.

•

Check out www.partydirect.com.

Guest Experience

SMALL EFFORT,

LASTING IMPACT

By Natalie Fernandez

Personal Touches Cost Nothing—But Mean Everything to Your Guests

I

n today’s digital, often contactless world, it is easy for guest interactions to feel transactional. But adding small, personal touches — ones that cost little and take only moments — can transform an ordinary visit into a memorable experience.

When my husband and I moved to Raleigh, we needed a new boarding facility for our Bernedoodle, Moose. Online reviews led us to a local pet resort, and the process from booking online to drop-off and pick-up was seamless and reassuring.

But the real standout moment came a couple of weeks later.

In the mail was a handwritten thank-you card—not to us, but to Moose. The note thanked him for visiting and invited him back. It was playful, personal, and completely unexpected. That single gesture turned us into loyal customers on the spot, and we couldn’t resist sharing the story with friends in our new community.

A similar experience happened when I booked a dinner reservation for my parents at an upscale restaurant. Waiting on the table was an envelope with their name on it, and inside, a handwritten note welcoming them and wishing them a memorable evening. That thoughtful touch instantly elevated the night and set the tone for their celebration. A few days later, I received a warm follow-up email from the restaurant manager thanking me for the reservation and encouraging us to leave a review. The note created the emotional connection, while the email served as a smart reminder to stay engaged with the brand.

WHY PERSONAL TOUCHES MATTER MORE THAN EVER

In a digital-first world, personalization has become rare—and that’s exactly why it stands out. Recent studies show that only 12% of customers feel genuinely valued by brands today, down from 18% just a couple of years ago. Meanwhile, only 11% of people ever receive a handwritten note, making the gesture almost extraordinary.

32 IBI October 2025

And here’s the kicker: when people do feel appreciated, 55% say they’d buy more often, 50% would spend more per visit, and 53% would recommend the business to friends. Even better, handwritten notes stick around—94% of people keep them, compared to only 22% who save digital messages. That means your thoughtful touch keeps working long after the experience itself.

TECH + TOUCH: A WINNING COMBINATION

It might feel like online booking systems, mobile ordering, and automated emails take away from face-to-face interaction. But when used thoughtfully, technology can actually make those human touches easier. Booking systems provide names and details you can use to personalize greetings or prepare small surprises.

Automated emails can go beyond the transactional—personalized confirmations set the tone, while thank-you messages keep the connection alive. When we boarded Moose, for example, we noted our approximate pick-up time online. By the time we arrived, the staff had packed his belongings and made them ready, making checkout quick and effortless—something we really appreciated after a long travel day.

EASY WAYS TO ADD A PERSONAL TOUCH

• Leave a welcome note on the lane or table for guests who book online.

• Add a small surprise—an arcade card for first-time guests, or a BOGO soda deal for the group.

• Follow up after their visit with a thank-you email and a link to leave a review.

• Use their names wherever possible—it’s a small detail with a big impact.

• Scale handwritten notes using tools that replicate real ink— guests still feel the authenticity, but you can reach more people.

Building these gestures into your routine not only delights guests but also creates lasting connections that drive loyalty and word-ofmouth.

•

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IBI October 2025 33

Bring the Excitement of the

UNDERGROUND BOW A Proven, High-Energy Bowling Turn Your Lanes into A Destination for HOST ACTION-PACKED EVENTS • BOOST LANE REVENUE • INCREASE “The UBA has helped us have a drastic increase in competitive bowling with an age group we have unsuccessfully attempted to target over the past 10 years.”

“The UBA has been a tremendous asset to our center—bringing in new guests, increasing off-peak revenue, and growing our league base. Their events run smoothly, boost food and beverage sales, and generate amazing word-of-mouth buzz.”

Tab and Tracy Golding, Northside Lanes, Winston Salem, NC

Jared McPherson, General Manager, Bowl America Shirley 727

TRUSTED BY OPERATORS LIKE YOU “We love hosting UBA events. The bowler’s spending on food and beverage is significant, filling slots during slower times for us. Their tournament staff is easy to work with and is always a pleasure to host.”

Bill Cornell, owner High Point Bowling Center, High Point, NC

“The UBA bowlers come ready to bowl, eat and drink. Even though they are extremely competitive and have large prize funds, their philosophy is bowl and party, which equals excellent food and bar sales during UBA events. I highly recommend building a strong relationship with the UBA.” Kathy Kubinak, General Manager, Laurel Lanes, Maple Shade, New Jersey

“The UBA has been hosting events at Triad lanes for many years. The UBA directors running the events are always helpful, ensuring we have everything we need for successful events.

Our employees love hosting the UBA because of the atmosphere it brings into the center.”

Robert Klein, GM, Triad Lanes, Greensboro, NC

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EXPANSIONS, OPENINGS & NEW BEGINNINGS CALIFORNIA A former supermarket in Sacramento has been transformed into a bowling entertainment center.

The Boulevard will feature an arcade, bowling lanes, and a restaurant in a 37,000-square-foot space. The fun will be for the whole family, also keeping space devoted for 21-and-ups.

The arcade will feature 65 of the latest arcade games, while the bowling lanes utilize Brunswick's Spark technology. The venue is located near Sutter Health Park, a baseball field where the MLB team, the Athletics, currently plays. With the center nearby, the hope is that baseball fans will visit and participate in the activities and food after a game.

ILLINOIS

NEW YORK

Formally known as Lan-Oak Lanes, Strikes & Bites has undergone an upgrade and is now open to teens, families, seniors, and civic groups in Lansing. Owner Dan Johnson sees the center’s comeback as a revitalization for the community. The center was closed in June, but it reopened within four months, featuring 16 lanes, a new scoring system, 50-inch monitors at each lane, and upgraded LED effects. Renovations include remodeled restrooms, new flooring, and custom carpets. Johnson's Strikes & Bites is family-owned. His daughter is training to be a co-owner, and his sons assist in operating various aspects of the business.

“We’re not trying to change what it is.

We’re building on what’s already there,” he shared.

Shuttered for more than 30 years, Monticello’s Broadway Theater has come to life again as a bowling center called Bowling on Broadway. The interior of the two-story building has now been completely renovated. Gone are the seats and the movie screen.

In their place is a total of 12 regulation-sized lanes, four mini lanes, and two video arcade areas. The venue will also have food available on the first floor, including pizza, calzones, pretzels, ice cream, and soda.

New York City—a happening place. And, duckpin bowling has emerged as a strategic feature in mixed-use hospitality and recreation. 5 Iron Golf Rockefeller Center, a techdriven golf entertainment brand, has opened its newest location featuring Funk duckpin lanes. With Rockefeller Center as the springboard, the plan is to attract a broader guest base, including after-work groups, tourists, event organizers, and casual players. Forgot to mention—high-end food and cocktails.

A refresh in Plattsburgh is ready to go at 60-year-old North Bowl Lanes, the city's only center. The gathering place has now installed new string-pin systems and state-of-the-art auto scoring, which includes interactive games to entertain both kids and adults. Of course, the makeover included the restaurant and snack bar. It's now ready for another 60 years.

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The #1 chosen string machine by proprietors.

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"We spent 8-10 hours a day on our old free-fall machines trying to keep them running. We struggled with breakdowns and constantly moving bowlers – it was very uncomfortable.

Choosing EDGE String has been a game-changer for our operations. We are looking at a 3.5 year ROI on our investment and we are picking up more bowlers simply from the much better experience we deliver now. Our customers, the staff, everybody loves the EDGE String machines.”

Bob Ramelow, Assistant Manager Grand Sierra Resort and Casino

400+

58

LEAGUE BOWLERS

LANES OF EDGE STRING PINSPOTTERS

EXPANSIONS, OPENINGS & NEW BEGINNINGS OKLAHOMA Norman is the new location for Main Event.

The nearly 49,000-square-foot premier entertainment and restaurant destination offers a state-of-the-art game hall featuring timeless classics like Pac-Man and NBA Jam, as well as modern hits like Jurassic Park. It is a gathering hub for friends, families, and events of all sizes, offering great food, interactive games, and endless fun with bowling and laser tag.

The Norman community was pulled into the anticipation of the opening with the "disappearance" of ten bowling pins. All were asked to "find" the lost pins by going online for daily clues indicating where the pins were located. Each recovered pin unlocked a VIP invite for five and a full year of free games. The lucky detective finding the Golden Pin would take home the ultimate prize of 90 minutes of free gameplay per week for 35 years at the Norman location. Marketing works, and the strategy of lost pins was used in Taylor, MI, where Main Event previously opened another venue in July.

TEXAS Launch Entertainment has opened in Denton at the Golden Triangle Mall. Guests will have to bring their decision-making, because the choices are vast: arcade games, indoor trampolines, obstacle courses, and duckpin bowling. Work up an appetite and order food and drinks at the in-house restaurant and bar called Krave. The fun begins.

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PREFERRED VENDOR LIST Apparel

EXPERT HOSIERY Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.

PLAYER ONE AMUSEMENT GROUP Sales Department

416.251.2122

www.p1-ag.com GetAnswers@P1-AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

IBI October 2025 39

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING Glenn Hartshorn

248.375.2751

www.newcenterconsulting.com ghartsho@yahoo.com

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING Sales Department

800.942.5939

www.steltronicscoring.com Info@steltronicscoring.com

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS Michael Postema

231.343.2043

www.brunswickbowling.com Info@brunswickbowling.com

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING Mike Monroe

515.289.6125

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

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PREFERRED VENDOR LIST Food/Beverage PURSE PEGS Joe Peplinski

www.pursepegsllc.com info@pursepegsllc.com

970.376.3349

Bowling alleys can install Purse Pegs to their dining tables to provide guests a clean, secure place to hang their valuables while they bowl and dine. This small addition improves comfort, keeps walkways clear, and prevents belongings from getting dirty or damaged on the floor. Purse Pegs enhance the customer experience, making your venue more inviting and accommodating. It’s a simple upgrade that shows attention to detail and encourages repeat business through thoughtful, practical design.

SLOW & LOW Jon Holecz

www.drinkslowandlow.com jholecz@cooperspirits.com

203.671.1496

Slow & Low is an award-winning lineup of ready-to-serve Old-Fashioneds, crafted for speed, consistency, and serious barquality. Ranging from 80 to 100 proof, it’s the ultimate plug-and-pour solution for high-volume accounts looking to serve premium cocktails without slowing down.

Insurance BOWLING CENTER INSURANCE Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS Guy O’Hazza Ravi Shankar

310.693.5165 310.693.5165 ext. 1

www.decibel-studios.com guy@decibel-studios.com ravi@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

IBI October 2025 41

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Online Reservations ALLEYTRAK Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products PARTY DIRECT Nancy Dye

317.694.8413

www.partydirect.com nancy@partydirect.com

Elevate your party experience with Party Direct! From exquisite place settings to captivating decorations, delightful party favors, and premium tableware, we’ve got you covered. With our wide range of high-quality products, competitive prices, and hassle-free shopping, Party Direct is your ultimate destination for all your party supply needs. Create memorable celebrations effortlessly. Party Direct is your one stop source for all the party supplies you need to increase guest satisfaction and profitability!

SIERRA PRODUCTS Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

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PREFERRED VENDOR LIST Redemption Supplies BMI MERCHANDISE Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS Michael Nowak

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered.

With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

RHODE ISLAND NOVELTY Hutch Costello

401.996.9489

www.rinovelty.com HCostello@rinovelty.com

Rhode Island Novelty has been in business since 1986 and is the leading Prize provider for the Redemption industry, offering the best case pricing, product selection, and performance. We keep it simple so you can focus on keeping your guests happy. With unmatched variety and value, partnering with us means saving time, reducing costs, and providing prizes that keep guests coming back again.

Training

TRAINERTAINMENT Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

IBI October 2025 43

Classifieds

Could You Be IBI ’s Next Creativity Award Winner?

WHAT DO WEDDINGS, FUNERALS, AND A HOLIDAY TRAIN HAVE IN COMMON? They’ve All Happened Inside A Bowling Center… & Now it’s YOUR turn to impress!

If your center has done something bold, quirky, heartwarming, wildly creative—or just plain unforgettable—we want to hear about it.

Winners get: • A spot on IBI’s December COVER • A feature story shared industry-wide • A one-of-a-kind plaque Congratulations to IBI's Previous Winners: 2024: Bayside Bowl, Portland, ME 2023: DiDonato's Family Fun Center, Hammonton, NJ 2022: Huikko's Bowling and Entertainment, Buffalo, MN

Think your center has what it takes?

Email Stephanie@bowlingindustry.com and tell us what makes your center stand out from the rest!

200

$

www.BowlingIndustry.com

SIGN UP FOR IBI’S DIGITAL NEWSLETTER

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44 IBI October 2025

IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800) 255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800) 255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800) 255-6436 or jayhawkbowling.com

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

IBI October 2025 45

46 IBI October 2025

E H T G N I L E FU

FUTURE OF

BOWLING

ESS)

(AND YOUR BUSIN

Storm and Kids Bowl Free have joined forces on a multi-year mission to attract more youth to the sport of bowling — through leagues, competitions, and real game-time excitement.

Exclusively for KBF Centers

The STORM Xperience

for Players New to Bowling

A free, built-in bonus for KBF kids that makes bowling even more exciting and engaging: • Online coaching from Storm’s top youth coaches • Skill tips from the Storm Evolution Team • Exclusive prizes from Storm • Track scores through the KBF App & build a KBF bowling average • Awards and recognition from KBF • Info on new bowling opportunities

100% free for KBF bowlers Ignites interest in the sport Grows your future league bowlers Want to Grow Youth Participation at Your Center? Let’s Talk!

Bruce Davis Gar y Hulsenberg

1-800-369-4402

Gary.Hulsenberg@StormBowling.com

1-877-841-4590

Bruce@BowlingBusinessBuilders.com

Conqueror plus Square Restaurants POS Center-wide POS technology for bowling entertainment centers QubicaAMF and Square have introduced the next evolution in their partnership with the integration of Conqueror plus Square Restaurants POS. These combined technologies allow centers to work within one unified ecosystem for all operations— bowling, reservations, food and beverage, order management, kitchen operations, transactions, receipts, reports and more!

With the Square Restaurants POS, payment processing, table management, and inventory management are just the beginning. It gives you the power to connect the front and back of house and your back office while freeing you up to focus on the customer experience, delivering exceptional business and operational advantages for bowling and entertainment centers.

To learn more visit: