CHASING OPPORTUNITY
FRESH IDEAS AND FEARLESS MOVES FUEL MOMENTUM
By Stephanie Davis
Across the country, centers prove that creativity and a willingness to take chances can turn even the most challenging conditions into opportunities. From bold facility transformations to clever operational tweaks, the stories in this issue highlight how staying engaged with your guests and your market fuels long-term momentum.
B OLD MOVES, BIG PAYOFF
Sometimes, taking a chance is the most brilliant move you can make. This month's cover story “Built on Bold Choices,” takes us to Gadsden, Alabama, where an 18-lane center went all in on creativity, building a space that leads guests on a bit of adventure of their own. From a dynamic entryway that pulls you into the action to quirky theme nights and familyfriendly events, every visit feels like a new experience. The payoff? Packed leagues, state tournaments, and a hometown favorite that never stops surprising its community.
R EVENUE RESETS AND SMARTER STRATEGIES
In our competitive strategies story “Revenue Reset,” Brandon Willey tackles today's challenging economic climate head-on with practical advice for operators. He breaks down how to rethink value, leverage peak and off-peak pricing, and tap into vendor partnerships to run leaner, smarter operations. His insights are packed with high-impact but straightforward ideas, like friction-free booking, smarter upsells, and minor operational tweaks that make a big difference.
PACKED LANES, BIG TABS, AND SERIOUS VIBES
Then, in our success story “Packed Lanes, Big Tabs, and Serious Vibes,” we head to Myrtle Beach Bowl for a frontrow seat to the UBA phenomenon. This story shows what happens when competition meets entertainment in a way that electrifies a center. Owner Larry Nowak shares how UBA events deliver packed houses, serious food-and-beverage sales, and a contagious energy that keeps staff and guests coming back. It's proof that leaning into high-energy, communityfocused events can transform your revenue and reputation.
G IVING BACK WITH A SWING
This month's giving back story “Teeing Off for a Cause,” takes us to Michigan, where the Bowling Center Association of Michigan proved that raising money for BVL can be fun and unforgettable. This outing wasn't just a sunny day on the greens—it was packed with surprises, laughter, and generosity. From celebrity foursomes featuring 10 PBA pros to inventive fundraising moments like a Two-Putt Pot and Par 3 contests, the event raised $3,000, then doubled to $6,000 with a generous match. More importantly, it reminded everyone that supporting BVL doesn't have to be complicated. With a bit of creativity and community spirit, giving back can become a can't-miss tradition.
As always, these stories are meant to inspire you to take a fresh look at your center and spot the opportunities hiding in plain sight. Sometimes, all it takes is a small change in approach or a bold event that shakes up the norm to create momentum and keep it rolling.
e love hearing from our readers! If your center has exciting news or updates, your story might be the next one we share with the industry
– Stephanie Davis, Publisher & Editor
PS: If you are looking for ways to stay competitive and profitable in uncertain times, tech could be a key part of the solution. I encourage you to take a moment to revisit IBI's special edition Innovation In Action code. It is packed with real-world strategies and smart ideas already making a big impact across the industry.
Boost ST is in a class by itself. As the industry’s proven USBC-certified dual purpose string pinsetter, Boost accommodates both the demands of league and tournament play and the high-volume activity of open play. Advanced sport technologies—including precise string length optimization and the 360 Controller—elevate performance, safety, operational efficiency, and the bowler experience. Boost is the world’s only cloudenabled string pinsetter, ready to evolve with your business well into the future. Compatible with any major scoring system, and even better with Sync.
Bowling Gets the Boutique Treatment in Nashville
By Jackie Fisher
PINEWOOD SOCIAL
Every so often, we come across a concept that stops us mid-scroll, and Pinewood Social in Nashville, TN, is one of them. Part boutique bowling venue, part café, restaurant, bar, and hangout spot, this place reimagines what a bowling center can be.
We haven't visited (yet), but from what we've seen, Pinewood Social has created a destination that blends design, hospitality, and versatility to speak to today's experience-hungry guests.
THE "THIRD PLACE" IDEA—BROUGHT TO LIFE
Inspired by the "third place" concept, meaning a space that's not home and not work, Pinewood Social was designed to be an all-day, any-day kind of spot. A place where guests can work remotely in the morning, meet friends for lunch, knock down some pins in the afternoon, and stay for cocktails in the evening.
Its location near downtown Nashville helps pull in both locals and tourists, but it's the layers of the experience that really stand out.
A LOOK THAT MAKES PEOPLE LOOK TWICE
The six bowling lanes, reclaimed from a 1950s Bowl-O-Rama in Indiana, are part of a larger 13,000-square-foot space filled with vintage furniture, copper accents, and custom artwork. It's the kind of place that photographs well, and that matters, because guests love sharing what feels unique.
Outside are two dipping pools, ping pong, bocce, and even an Airstream-turned-bar. From brunch to birthday parties,
Pinewood has found a way to make bowling part of a broader social experience.
FOOD, DRINKS, AND DETAILS
Another standout element? The menu. Pinewood Social serves breakfast, lunch, dinner, and weekend brunch, all built around locally sourced ingredients and creative comfort food. The craft cocktail game is strong, too, with fresh juices, house-made syrups, and drinks like the Steel Cut Old Fashioned (yes, it's made with oatmeal-infused whiskey).
EVENTS, FLEXIBILITY, AND REVENUE
The space can host up to 400 people and is used for everything from casual meetups to full-on private events. With a layout that includes a boutique dining room, living room-style lounge, bowling lanes, cocktail bar, and outdoor amenities, Pinewood Social is built for flexibility.
While not every center has the space or location to replicate this model, multi-use spaces, enhanced food and beverage, and design-forward thinking can inspire operators looking to evolve with changing guest expectations. Pinewood Social proves that with creativity and vision, bowling can be reimagined as something much more •
REVENUE RESET
Turning Tight Times into Smart Wins
By Brandon Willey
In today's unpredictable economic climate, bowling centers and FECs face challenges that demand agility, creativity, and operational insight. Operators must find ways to build financial resilience without compromising the guest experience.
I recently spoke with John Keys of CenterEdge Software about rethinking how operators can diversify revenue streams and manage costs while staying connected to guest needs.
THE NEW VALUE EQUATION
Coming out of the pandemic, consumer spending surged, fueled by pent-up demand in what was called "revenge spending." But that's shifting. "That past behavior is being replaced by 'revenge saving,' where families are more cautious with their discretionary income," Keys explained. "According to recent data, the personal savings rate in the U.S. has jumped to 4.5%, up from 3.8% just months ago."
For center operators, this means consumers still crave experiences but are becoming more deliberate about where
and how they spend. They may skip out on big-ticket trips to Mexico or Disneyland, but they'll invest in meaningful, local experiences, especially when they perceive substantial value. This presents an opportunity to position your venue as an accessible, high-value alternative to high-cost vacations
PACKAGE SMARTER, NOT CHEAPER
Rather than resorting to discounts, Keys stressed the importance of building value. "Bundling experiences strategically can yield more engagement and better margins. Look at your core attractions—bowling, laser tag, arcade, and others—and ask: What combination maximizes family or group enjoyment? Do current bundles reflect what guests want now, not just what worked six months or years ago?"
One example he shared involved an operator who reimagined school event planning. Instead of overwhelming organizers with a long list of choices, they offered a few well-designed tiered packages with popular perks. This made it easier for guests to choose quickly and confidently, leading to more yeses, fewer questions, and a noticeable booking boost.
John Keys
Similarly, upsell opportunities like VIP lanes, themed parties, and food upgrades are more appealing when framed as enhancements rather than extra charges. A glow-in-the-dark cocktail or premium dessert can transform a $20 visit into a $35 one, all without the need for costly new attractions.
PEAK VERSUS OFF-PEAK
"Not all hours are created equal," Keys pointed out. "Operators must get smarter about peak and off-peak pricing strategies. Your lights are on whether you're busy or not, so use BOGOs, unlimited play promotions, or themed events to drive traffic during slower hour blocks like Tuesday nights or weekday afternoons."
And when demand is high, don't shy away from charging accordingly. Airlines and hotels have been doing it for decades. "Why shouldn't a Saturday birthday party carry a premium?" he asked. "Always be open to trying something new. Test, iterate, and communicate the value clearly."
He also highlighted how unique off-peak events like adults-only nights with elevated cocktails and late-night hours can turn underused hours into revenue drivers while boosting brand recognition and relevance.
THE FRICTION FIGHTER
In a world of digital convenience, guests expect seamless engagement. That means online booking, digital waivers, and mobile-friendly upsells should be standard. If your venue doesn't offer online booking, digital waivers (if needed), and mobile-friendly upsells, you're missing out on revenue before guests walk through the door.
"Reducing friction at every touchpoint, especially for parents or planners organizing group outings, is crucial," Keys said. "Booking should be simple. Add-ons should be intuitive. Rebooking should be a one-click process." Less drama, more fun.
Centers that invest in digital convenience often see a direct lift in pre-arrival spending. According to Keys, that's not just revenue; it's the foundation for a smoother inperson experience and greater profitability.
PARTNER SMARTER
One of the standout takeaways from our conversation was the value of innovative vendor partnerships in managing costs. Whether ordering redemption inventory, negotiating POS systems, or selecting attractions, vendors often have insights from working with dozens—or even hundreds—of operators.
Some redemption suppliers, he noted, had the foresight to bulk-purchase inventory ahead of tariff hikes, protecting clients from cost increases. "If your suppliers aren't sharing proactive strategies like this, it's time to ask better questions or find partners who will."
Regular check-ins can be revealing. Ask your partners: "What are other operators doing? Are we using all available features or service opportunities? What low-cost changes have made an impact elsewhere?" Suppliers often see what's working across markets and can help you adapt intelligently.
EMPOWER YOUR TEAM
According to Keys, financial resilience isn't just built at the top. "Your front-line staff, who are teenagers or young adults, can provide valuable insights when encouraged to think like guests." He suggests simple team exercises like competitive visits to other venues often spark big ideas.
Encourage them to spot friction points, opportunities for better service, or ideas worth borrowing. Keys suggests, "Ask questions like: What's one thing we can do better than the venue down the street? What makes a guest feel seen or valued? Their answers can help shape innovative operational tweaks that delight guests and improve efficiency."
SMALL TWEAKS, BIG IMPACT
Financial resilience is more about course-correcting than about big pivot. Just like a pilot adjusting for wind on a cross-country flight, center operators should constantly reassess: Are we in tune with what our guests need today? Are we pricing for demand now?
"Even minor adjustments like where a trash can is placed, how a party host greets parents, or what default bundle appears first on your website can improve flow, boost upsells, and reduce labor waste," Keys pointed out.
The most resilient centers are in constant testing mode. As Keys puts it, "Just because it hasn't been done in the industry, or you haven't done it before, doesn't mean you shouldn't try."
Building a financially resilient business isn't about overhauling everything at once; it's more about staying curious, listening to your team and guests, and being willing to tweak, test, and try again. Whether it's smarter bundling, peak-hour pricing, digital upgrades, or tapping into vendor know-how, the goal is to deliver more value while running leaner, smarter operations.
So take a fresh look at your current playbook. What's still working? What's just taking up space? In today's landscape, the centers that stay nimble, dialed-in, and unapologetically guest-focused are the ones that win.•
Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.
Giving Back
TEEING OFF FOR A CAUSE
By Stephanie Davis MICHIGAN
ROLLS OUT A HOLE-IN-ONE FUNDRAISER FOR BVL
When the Bowling Center Association of Michigan (BCAM) moved its annual convention back to late July this year, it knew it was the perfect time to bring back a classic summer favorite: golf. With the beautiful Michigan weather in full swing, the association added a golf outing to the schedule. But this wasn't just any day on the greens; it was a day filled with fun, surprises, and support for a great cause: BVL.
Bo Goergen, BCAM's executive director, part-time PBA50 competitor, and co-proprietor of Northern Lanes Recreation in Sanford, MI, helped bring the event to life. Inspired by the Ohio association's successful golf outing, Bo connected with longtime center operator Mark Tibbs, who suggested turning the event into a fundraiser for Bowlers to Veterans Link (BVL). That idea was all the spark they needed.
But then Bo took it up a notch.
"I realized some of the PBA50 pros had a gap in their competition schedule nearby," Bo shared. "So, I called a few of them to see if they'd be up for a day of golf, some fun with attendees, and a chance to give back. I offered to cover their golf and hotel, and they said yes!"
Just like that, 10 PBA pros were in: Pete Weber, Parker Bohn III, Chris Barnes, Tom Hess, Andrew Anderson, Tom Smallwood, EJ Tackett, Chris Via, Marshall Kent, and Jason Sterner (who came all the way from New York!). None of the convention attendees saw this surprise coming, and they loved it. Many pros hung out after the game, signed autographs in their sponsor jerseys, and helped create a few unforgettable moments, including two pins signed by all 10 bowlers.
The event wasn't just about star power, though; it was smartly designed to raise money in unique and fun ways:
• Attendees and exhibitors bid to draft a pro bowler into their foursome.
ABOUT BVL
• Kids Bowl Free sponsored a Two-Putt Pot, where a tricky putt could win $500 (no one made it, but three players who got close split the prize). Entry fees sent $10 per person straight to BVL.
• A Par 3 contest brought out some big swings and big hearts, with several winners donating their prizes right back to the cause.
In the end, $3,000 was raised at the outing alone. And during the BCAM annual meeting, the big check surprise got even bigger: proprietor Dave Small matched the donation, doubling the contribution to $6,000.
Not bad for a first-time fundraiser.
"This was Michigan's first time raising money for BVL, but it won't be the last," Bo said. "My board loved it. The attendees were all in. We're looking at making this a regular tradition."
And the friendly rivalry doesn't stop there. Ohio and Michigan's associations are teaming up for a six-week fall campaign, each vying to see which state's bowling centers can raise the most for BVL. Every operator who joins the effort gets entered into a drawing for tickets to the legendary Ohio versus Michigan football game—because what's a little fundraising without some friendly competition?
At its core, this event proved how creativity, fun, and community can come together to do something significant. Beautiful weather, big names, big laughs—and big hearts—made for a day that won't soon be forgotten.•
Since 1942, Bowlers to Veterans Link (BVL) has been bowling's oldest and most impactful charity. With over $57 million raised, BVL funds recreational therapy, adaptive sports, music and art programs, and bowling for veterans. From VR experiences to local leagues, BVL allows wounded warriors to connect, heal, and rediscover joy. Best of all, every dollar stays local, helping veterans in the communities where it's raised. Want to turn your next event into something meaningful? Supporting BVL is a great way to start. Learn more at www.bvl.org
PBA Stars Tee Off for Veterans
BIG WINS IN SMALL SPACES
Turning Compact Spaces into High-Earning Game Rooms
By Mary Hassett
Big fun doesn't always need a big footprint. A compact arcade can deliver impressive revenue and a great guest experience with the right strategy. Every decision, from smart game selection to prize management and arcade layout, impacts guest experience and revenue potential, especially when square footage is tight. Let's explore key strategies to make the most of your small-space arcade
GAME SELECTION: QUALITY OVER QUANTITY
When space is limited, cramming in as many machines as possible isn't the answer. Instead, focus on a balanced mix of high-performing, crowd-favorite games that offer broad appeal and high replay value. A balanced selection of video games, interactive redemption titles, and merchandisers can help maximize player engagement.
Some space-saving options to consider:
1. Multi-game machines: Offers variety while keeping the footprint small.
2. Compact cabinets: Maximize entertainment without eating up space.
3. Competitive games: Basketball or air hockey draw repeat play and social interaction.
4. Merchandisers: Generate strong revenue per square foot with minimal space requirements.
A good example of this involves a client we were working with who had a bowling center with room for just 10 games. The operator faced the challenge of making every square foot count and opted for a video-and-merchandiser-only layout, significantly boosting revenue while keeping the arcade streamlined.
The result was a significant boost in revenue and a more efficient, visually appealing space. Multi-player games like Crazy Prize (a 4-player merchandiser), Duck Pond Frenzy (a 5-player redemption), and NBA Superstars (a 4-player video game) helped maximize engagement while keeping the footprint compact.
KNOW YOUR GUESTS: TRANSIENT VERSUS REPEAT PLAYERS
Understanding your audience is key to designing an effective arcade layout. In most cases, guests fall into two categories: transient (one-time visitors) or repeat (regular customers). Each group plays differently and has unique expectations.
Transient locations (like hotels, tourist spots, or vacation destinations):
• Guests play for short periods and often redeem tickets quickly.
• Self-service redemption centers like Prize Hub work well, offering convenience and faster prize distribution.
• Lower-value, grab-and-go prizes appeal to transient guests.
Repeat-visit locations (like bowling centers, family restaurants, or community hubs):
• Guests return frequently and save tickets for higher-value prizes.
• A traditional counter setup allows for a more personalized redemption experience.
• Larger prizes can be displayed to encourage long-term engagement.
To put this into context, a location with 20–30 games might include a small redemption counter to serve its repeat guests. This gives loyal players a reason to return, accumulate tickets, and work toward highervalue rewards over time.
LAYOUT TIPS: MAKE EVERY INCH COUNT
An innovative layout helps a small arcade feel open, inviting, and fun to explore. Here are three key layout strategies:
1. Use Vertical Space
• Hang prize displays on walls to free up floor space.
• Add digital leaderboards to encourage friendly competition.
• Use ceiling décor to add personality without blocking movement.
2. Create Zones
• Group games by type—keep basketball games together, put video games in one area, and place merchandisers near the entrance.
• Games with quicker playtimes do well at the front, while longer games can go toward the back to draw guests in deeper.
3. Keep Sightlines Clear
• Avoid crowding machines so guests can see everything at a glance.
• Make aisles wide enough for traffic flow so guests can see and reach games without weaving through a maze.
SUCCESS YOU CAN MEASURE
One Betson client had just 975 square feet to work with—and still managed to fit 15 games. After only seven months, the arcade was on track to generate an additional $230,000 annually. That's serious revenue in a small footprint.
A small arcade space can make a significant impact with a bit of creativity and the right mix of games and layout choices. Whether carving out a corner of your bowling center or upgrading a game room in a restaurant, thoughtful planning turns limited square footage into a powerful profit center.•
Mary Hassett is an accomplished sales professional with over a decade of experience in account management and sales leadership. As a regional sales manager at Betson Enterprises, she has been instrumental in driving sales and managing key accounts for the past five years.
Success Story PACKED LANES, BIG TABS, AND SERIOUS VIBES
Myrtle Beach Bowl Draws A High-Energy Crowd
By Stephanie Davis
What do you get when you mix sports rivalry-level intensity, packed crowds, and pins crashing under pressure? A UBA event. Short for the Underground Bowling Association, the UBA is a high-energy, team-based movement where competitive bowlers play for cash, show off their skills, and bring big personalities to the lanes. For centers like Myrtle Beach Bowl, it’s not just a spectacle—it’s a serious business boost.
Larry Novak
Larry Nowak, proprietor of the 32-lane center, became a UBA franchisee about six years ago, just as the sports organization was venturing into South Carolina. “I already knew some of the bowlers involved, and the whole concept felt completely different from anything else,” he said.
“I saw that there was a real upside, not just for our business, but for our relationship with our higher average bowlers.”
HIGH-ENERGY
EVENTS, HIGH-IMPACT RESULTS
Myrtle Beach Bowl hosts multiple types of UBA events, from regular tour stops to one of the most talked-about weekends in the UBA calendar: the Unholy Alliance. “That event is massive. We run six shifts over the weekend, and the eating and drinking is absolutely off the charts,” Nowak shared. “Financially, it’s extremely positive, especially because these events usually fall during our slower times.”
But it’s not just about revenue. It’s the energy.
“When you walk in during a UBA event, it’s wall-to-wall people. It’s like Mardi Gras meets competitive bowling,” he said. “The music is thumping, people are talking trash and calling each other out. It’s the furthest thing from a quiet state tournament, and I mean that in the best way.”
THE
ROI? “YOU’LL PAY IT BACK IN MONTHS.”
Nowak has no doubts about the return on investment. “Financially, it’s been a very good move. But even better, it’s about the relationships. The camaraderie with our competitive bowlers now is priceless.”
The UBA’s format naturally feeds back into the center’s own leagues and events. “Most of the players on our center’s UBA team are our own league bowlers—or they’ve become our league bowlers because of this. It reinforces our business in ways that go beyond just event days. We’ve become the place to be.”
STAFF-APPROVED. CROWD-APPROVED. The center’s staff is just as enthusiastic as the bowlers. “They love it,” Nowak said. “They know there’s no calling off on UBA days, and they actually look forward to those shifts. It’s like a mini-Christmas in October for them.”
The atmosphere is nothing short of electric. “It’s like bringing the bar to the middle of the lanes. Fun, food and beverages are
UBA players geared up for victory.
flowing. There’s laughter, music - everyone’s having a great time,” he added. That highenergy vibe boosts morale and performance. “The staff gets energized, and the guests feel it. It’s contagious.”
Guests get a kick out of the action too. Between the competitive vibe and nonstop fun, it’s become a spectacle that even casual bowlers enjoy watching. The UBA is known for drawing crowds of spectators and is part of the excitement. Video tri-pods are set up at the end of the lanes. Bowlers and spectators alike are in UBA jerseys supporting their favorite teams.
Nowak offers this advice: be prepared. “Order extra food. Stock up on beer; we order ahead and stash cases wherever we can. The place will be packed with bowlers and spectators who love to bowl, eat, drink, and have a good time.”
For Nowak, the most impressive part of the UBA is the way it builds friendships and community. “The camaraderie I see among the players reminds me of the old days, like the ‘60s and ‘70s—when high-average bowlers would travel and bowl together on weekends. I’ve seen that spirit return.”
The UBA is expanding its reach to other parts of the country and opening opportunity for other centers to get in on the action. For those considering it, Nowak offers, “If you’re on the fence, I’m happy to share more about my experience,” he said. “This isn’t just another tournament group. It’s a movement, and it’s been a huge win for us.”
For more information, contact UBA Center Liaison Andy Vasko at Avasko.uba@gmail.com or 239-2698385 or visit www.undergroundbowling.com.•
BUILDING A B.I.G. FUTURE FOR BOWLING
Shaping the Sport's Next Generation
By Darin Spindler
Two years ago, a meeting around a glass table in the Kids Bowl Free office sparked a movement that could change the trajectory of bowling. Our team sat down with Gary Hulsenberg of Storm Bowling, who flew in with one simple but powerful question: How do we create more lifelong bowlers from the millions of kids who try bowling for free each summer?
Gary had noticed a pattern. Kids were showing up at Storm Youth Championships, joining youth leagues, and even stepping onto college teams and professional tours—and many of them had their very first bowling experience through Kids Bowl Free. The connection was clear: those summer games were more than a fun family outing; they were the starting line for many children to participate in the sport's future.
Chris Chartrand
KEGEL JOINS THE B.I.G. MOVEMENT
The B.I.G. Movement (Bowling Industry Growth Movement) was born out of that conversation—a collaborative effort between Kids Bowl Free and Storm Bowling to guide families from casual fun to lifelong participation. At this year's Bowl Expo, the
movement hit another milestone when Kegel CEO Chris Chartrand officially joined the B.I.G. team, bringing more resources, reach, and energy to grow the sport from the ground up "We are thrilled to support the B.I.G. Movement. Kids Bowl Free has done an incredible job introducing new youth bowlers to the sport, and it is exciting to see plans that help these kids take the next step. Kegel has always supported competitive bowling worldwide, so we were eager to join this initiative and help develop the next generation of competitive bowlers." Chris Chartrand, CEO of Kegel.
FROM FIRST ROLLS TO FUTURE BOWLERS
The B.I.G. team quickly realized that structure and progression are key to growing the sport. Millions of kids roll their first ball in the summer, but many never return without a clear next step. So, the team began designing initiatives to bridge that gap.
In the summer of 2023, Kids Bowl Free families opened the KBF app and found a surprise: free bowling lessons from Storm pro Verity Crawley. Suddenly, these new bowlers were not just hurling a ball down the lane hoping for the best; they were learning basic bowling etiquette, how to line up a shot, throw confidently, and celebrate those first real strikes.
Player Development
For many, it was the first time they felt like bowlers, not just kids out for a fun day.
By the following summer, families could track their games, record scores, and create Kids Bowl Free averages. Every visit to the center became more exciting as kids watched their scores improve and began to see bowling as a sport they could grow with. The impact was immediate: nearly 150,000 participants created their first bowling average, far surpassing the original 100,000 goal. And now, at the end of Summer 2025, that number is expected to climb to a quarter of a million new averages, each representing a family that now sees bowling in a new light.
For KBF centers, this engagement is not just anecdotal. The updated Kids Bowl Free dashboard now shares visit history and scoring data with operators, helping them pinpoint their warmest prospects for youth programs and family packages. These are not cold leads—they are families already walking through the door and showing interest.
THE NEXT STEP: KIDS BOWL BETTER
The next big step in the B.I.G. Movement's mission launches this fall with Kids Bowl Better, a short but impactful foursession program designed to turn casual summer bowlers into budding sport bowlers.
The program's first rollout, hosted in person, will include a select group of participating Kids Bowl Free centers, Storm Bowling VIP Pro Shops, and certified coaches. By starting small, the program ensures that each session will be wellsupported, focused, and impactful.
Over four weeks, kids will:
• Get hands-on coaching from certified instructors or Storm VIP pros
• Compete in two-game sessions to learn standings, averages, and friendly competition
• Earn a completion certificate and a Storm ball discount to encourage that first-ball purchase
In just one month, a child can go from “I bowl with my family sometimes” to “I’m part of a program, I track my scores, and I have my own ball.” That progression is the heartbeat of the B.I.G. Movement—a bridge from casual play to youth leagues, tournaments, and lifelong engagement. Hulsenberg emphasizes, “Kids Bowl Better turns summer fun into lasting passion. By giving kids their first averages, hands-on coaching, and that first ball, we’re helping families see bowling as a sport they can grow with—strengthening the game for years to come.”
Participating centers will receive a ready-to-go curriculum that can be taught by in-house coaches or Storm VIP
professionals, giving kids the best possible start in the sport.
THE RIPPLE EFFECT FOR THE INDUSTRY
Every new bowler represents more than a single game played; it is a potential lifetime of participation. Many Kids Bowl Free alums have gone from free summer games to USBC Youth, Junior Gold, college bowling, and even PBA and PWBA competitions.
The Kids Bowl Better program focuses on growing the sport while strengthening the industry business. Centers can see repeat visits and easily target families for youth and kids' programs. Pro shops gain that all-important first-ball sale, while manufacturers and distributors see a fresh generation of equipment buyers. As more kids move into organized play, associations and leagues can thrive, too.
The stories from Kids Bowl Free families bring the numbers to life. For some, the program is a financial lifeline that allows them to bowl all summer without breaking the bank. For others, it's cherished family time—memories made on the lanes. And for plenty of kids, it sparks a passion that turns bowling into their sport.
Take this note from KBF parent Chena Persing: "My little guy just started bowling in the kids' league this past year. To say he is IN LOVE with the sport is an understatement. He wants to be a PBA bowler when he gets older."
THE FUTURE IS ROLLING
With 250,000 kids projected to create their first average this summer and Kids Bowl Better launching this fall, the B.I.G. Movement is hitting its stride. The formula for an industry always looking to the next generation is simple: Introduce. Engage. Teach. Grow.
It is a straightforward path with a B.I.G. impact on the families, the centers, and the sport we all love. As we like to say, "A rising tide lifts all boats," and by working together, Kids Bowl Free, Storm Bowling, and Kegel are committed to building that tide to grow new bowlers for years to come.•
Darin has been in the bowling business his entire life. He grew up in a small town of about 300 people where his parents built an 8-lane bowling alley in 1977. After moving to Green Bay, WI, he became a partner in a 60 lane and 36 lane center using his marketing skills to grow the business with fun promotions and new league formats. Darin is the founder of Bowling Marketing Solutions and has helped introduce more than 40 million children and families to bowling through his involvement with the Kids Bowl Free program.
Gary Hulsenberg
Chena's future PBA bowler in the making..
FROM "NO" TO "WELCOME"
Rethinking Negative Signage
By Natalie Fernandez
You see them everywhere: signs that start with "No" and go downhill from there.
"No outside food or drink."
"No refunds."
"No loitering."
"Do not touch."
Whether you're in a restaurant, hotel lobby, retail shop, doctor's office, or, yes, a family entertainment center, these signs are often intended to manage behavior or protect the business. But in many cases, they send the wrong message.
Some signs, while well-intentioned, can unintentionally make your space feel less inviting, especially for first-time guests. Proper signage sets the tone, and in fun, social environments, it should reflect the energy and personality of your brand. If the tone feels too strict or formal, it can dampen the mood in places where guests are meant to relax and have fun, and may even clash with your overall brand voice. After all, a vibrant business doesn't want to come across like a hall monitor.
A BETTER WAY: FRIENDLY, FRAMED MESSAGING
Rewriting your signs doesn't mean loosening rules. It means enforcing them with grace and clarity. Here are a few examples of better phrasing:
Common Sign
No outside food or drink
Do not touch the prizes
You've invested in attracting guests through special promotions, marketing, social media, signage, and customer service training. So why undermine that effort with messaging that feels cold, restrictive, or even hostile?
Those signs stand out even more in entertainment venues where the experience is supposed to be fun and welcoming. But the truth is, signage sets the tone, and tone matters no matter the setting.
THE PSYCHOLOGY OF NO
Research in environmental psychology and consumer behavior shows that language framing matters. Studies from institutions like the University of Michigan reveal that positively framed signs are not only more welcoming, but they're also more effective. Negative phrasing can make guests feel policed and not appreciated.
Consider the difference:
• Negative: "No running."
• Positive: "Walk, don't run—so everyone stays safe and has fun!"
Same goal, totally different vibe.
THE NEGATIVE SIGN AFFECT
Even if customers comply with the rules, signs that rely on "no," "don't," or "do not" can leave a sour impression. Operators spend thousands of dollars creating immersive, fun, family-friendly spaces, only to punctuate them with messages that feel like a scolding.
No running
No loitering
No refunds
Friendlier Alternative
Please enjoy our on-site menu—outside food and beverages aren't allowed.
Curious about a prize? Ask a team member for a closer look!
Walk, don't run—safety first, so that everyone can have fun.
We're happy to help you with your game cards or food orders—let us know!
Questions about your experience? We're here to help.
A SMALL CHANGE WITH A BIG IMPACT
Guests spend hours in your venue. The signs they see shape their experience, even subconsciously. Rethinking your messaging is an easy and cost-effective way to reinforce hospitality, boost brand perception, and subtly guide behavior that leaves guests feeling welcome and respected.
Guests aren't the only ones reading your signs; your team also sees them. Friendly, clear signage also reinforces a positive work culture. It shows your staff that the guest experience matters, down to the details.
Ultimately, your venue isn't just about lanes, games, or pizza; it's about creating a space where people feel welcome from the moment they walk in. And sometimes, that welcome starts with just a few better-chosen words on a sign. A simple shift in tone can turn a rule into an invitation, a policy into a positive interaction, and a first-time visitor into a loyal fan.•
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BUILT ON BOLD CHOICES
By Ryan Vasko
THow A Mid-Sized Center Became A Local Powerhouse
aking bold swings pays off, and The Alley in Gadsden, Alabama, is living proof. In a town with predictable entertainment options, this 18-lane center has become a local powerhouse by constantly reinvesting, staying unique, and delivering experiences the community wants. From hosting high-energy theme nights to landing the Alabama high school state championships— twice—The Alley proves that size isn't everything when you have creativity, heart, and a strong connection to your community.
Since opening in 2020, The Alley has become a reliable, everchanging destination that families, teens, and local athletes call their own. Its success reminds us that today's bowlers and entertainment-seekers are looking for more than lanes—they're looking for a place that feels like home, surprises them, and brings the community together.
BUILDING A LOCAL POWERHOUSE
What began as an unconventional renovation of a former Sears department store inside the Gadsden Mall has become a bold, evolving community anchor. Along the way, The Alley has hosted
multiple high school state championships, launched the careers of young bowlers and employees, and captured the creative spirit of a family and staff willing to take big swings in the name of connection.
Owner Bethanne Mashburn, CEO of The Alley, didn't set out to create a typical bowling center. She and her daughter, Dallas Sainsbury, the general manager, had seen too many cookiecutter concepts and stagnant experiences. They envisioned something immersive, cinematic, a little chaotic, and deeply personal. This vision has paid off with packed league nights, family events, and seasonal theme nights, making the center a go-to hangout.
Bethanne Mashburn, Dallas Sainsbury and Emily Gibb
COMMUNITY CONNECTION BY DESIGN
Walk through the front doors and you're greeted by a Tree of Life, an actual sculptural tree flown in from China. Beneath its branches, guests find grassy seating knolls, vintage merry-go-round horses, and winding tunnels leading to the bowling lanes, neon-lit arcade, The Brickyard cornhole lounge, and The Flavorhood food truck park.
The Flavorhood serves street food favorites from a full-size indoor food truck, while The Brickyard feels like an open plaza for casual games. A whimsical slide arcs through the arcade, which Emily Gibbs, Event Mastermind, describes as a kid casino in the best possible way. Kids and adults alike enjoy sliding between games, while seniors call bingo or toss cornhole bags.
Every inch of The Alley tells a story. Hidden references to the Mashburn family's past businesses and history are sprinkled like easter eggs—a license plate number here, a vintage pinsetter there, even a nod to a grandfather's tool company on an arcade wall.
"We weren't ever trying to be just a bowling alley," said Gibbs. "We wanted to be a family entertainment center that felt new and fresh and could change along with the times and the community."
Mashburn said.
"The plan has always been, when we bring in money, we want to bring something new in."
EXPANDING THE MISSION
Today, The Alley is equal parts neighborhood hangout and curated entertainment hub. It hosts leagues, but also Taylor Swift nights for preteens, Bluey-themed bowling for toddlers, old-folks leagues with oldies playlists, trivia nights, bingo, and a High Roller's Club game room. Seasonal surprises keep guests coming back for more.
"We love our leaguers," said Mashburn. "And we do cater to them. But we also want to expand bowling to all kinds of people." That commitment extends to her staff. Employees are encouraged to bowl on the clock, reinforcing the family environment that Mashburn and Sainsbury want to maintain.
"We want it to feel like a family," Mashburn said. "Because if we lose that sense of connection, we lose everything." Gibbs agrees, saying,"We've never wanted to be stuck in one identity. That's why we listen to what people want. If something's popular, we lean in. If it's not, we pivot. That's part of the fun."
Mashburn's marketing style is as bold as the center itself. She isn't a fan of traditional campaigns and prefers to let the space speak for itself, occasionally posting something clever and unexpected online. "I'm an artist at heart," she said. "I've never been good at coloring inside the lines."
PERSEVERANCE THROUGH CHALLENGES
Safe to say, they've succeeded—and then some.
GROWING INTO A COMMUNITY STAPLE
While Mashburn and Sainsbury didn't originally plan to focus on competitive bowling, the community had other ideas. "We realized there was such a huge market for this," Gibbs said, "and there are not enough bowling alleys around to meet the demand."
Soon, local leagues sprang up naturally, and youth programs followed, boosted by curiosity and Kids Bowl Free participation. Then came the big moment: The Alley was selected to host the Alabama high school state championships—not once, but twice. That was a major win for an 18-lane center in a mid-sized town. And when local teams took home victories? "We were ecstatic," Gibbs said.
High school students quickly became a core part of The Alley's identity as bowlers, league participants, and, eventually, employees. Many returned to work part-time, connecting their jobs to a place that had become personally meaningful. Even Gadsden's football players, long considered the town's athletic royalty, started showing up in groups, breaking down old perceptions of bowling as a niche pastime. Community support snowballed: the mayor gave his approval, families made it a weekly tradition, and young adults started bringing their dates. And all the while, The Alley never stopped adding something new to discover. "There's nothing worse than being stagnant,"
The road to success wasn't without hurdles. Initial renovations began in 2019, but the pandemic brought fear and uncertainty. "It was the scariest thing in my life," Mashburn recalled. "Up to that point, this was my biggest investment. I had signed a personal guarantee for ten years, and there was no getting out of that. I could either crumble or put one foot in front of the other. I was opening a business during a pandemic when people had to share balls and shoes."
Despite the odds, she pressed on, guided more by instinct than blueprint. Her courage, and the team's creativity, paid off. The Alley emerged as a beacon of fun, connection, and community in a time when people needed it most.
THE BIG TAKEAWAY: NEVER BE BORING
There are lessons here for other proprietors. The Alley thrives because it is designed with feeling, movement, and risk. It is the kind of place where you might bowl a strike, grab a taco, stumble into a hidden nook, and leave wondering how something this eclectic, this fun, and this heartfelt ended up inside a mall in Gadsden.
The secret? Big vision. Bigger guts. And a motto that sums it all up: "Never be boring."•
Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.
Chamber of Commerce Champs
At Bowling Marketing Solutions, we help bowling centers like yours get more parties, leagues, and casual bowlers through proven, done-for-you marketing. From beautifully designed websites and targeted email campaigns to monthly promotions that keep your lanes busy - we handle it all.
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WINNING WITH SOCIAL MEDIA
Pro Shop Edition
By Corrie Pelc
Promoting birthday parties and league nights on social media? Great. But don't forget about your pro shop. Chances are, you're already using platforms like Facebook and Instagram to promote your center, but if you're not using them to spotlight your pro shop, you could be missing out on some easy wins.
With less effort than you might think, a few smart social media moves can help boost visibility and drive sales. Here are five top tips from social media experts to help market your pro shop more effectively online.
#1:
KNOW YOUR AUDIENCE
When deciding which social media platform to use, Taylor McGlamery, owner and director of marketing for TrustWorkz, says it's important to know your target audience. "I still strongly believe that Facebook is a little bit older — I would say Millennial and on," she explains. "But Instagram would be great if you've got a younger audience. And what's great is they're both owned by Meta, so you could essentially create and then post the same thing on those platforms."
the pro shop's audience is often different from the one following the center. Guests who are casual bowlers, families, and those who may book special events or are just looking for entertainment are typically more engaged with the center itself. However, for more competitive bowlers looking for new gear, a dedicated account for equipment can help deliver the right content to the right group.
#2: USE TARGETED ADS
Knowing your audience doesn't just help with posts, it's also key to running effective ads. Carey Tosello, founder of eBowl.biz, recommends using Facebook's targeting tools to ensure your ads reach the right people. Since pro shop customers are typically active bowlers, not casual visitors, you can use ad settings to target users who have shown interest in bowling specifically. This helps ensure your message lands in front of those most likely to care and buy.
McGlamery explains that running a separate social media account for the pro shop often makes sense. That's because
When designing a social media ad, he advises getting content from manufacturers for great content about their latest equipment. "If you have trouble writing something, use ChatGPT, use some AI to give you some verbiage," Tosello adds. "It gives you a great starting point as to what to say about this latest bowling ball or the latest pair of shoes that are out."
Taylor McGlamery
CREATING THE FUTURE OF BOWLING
This isn’t just the next chapter. It’s a new story entirely.
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#3: TAKE A RIDE ON A "CAROUSEL"
Do you know when you're scrolling your Facebook feed, you see a friend's post with multiple photos from their vacation? You click on it and swipe through all the images to see them and read their captions.
According to McGlamery, this idea has now been given a name - a carousel - and is even hotter than videos right now when it comes to social media marketing. "The carousel posts are quietly crushing it," she explains. "The save rates are higher (and) users are spending more time on your post because they're swiping through and they're reading."
McGlamery gives the example of a seven-photo carousel featuring the top-selling bowling balls for the month. You would use a custom graphic or specific background to place each ball on, so the carousel is cohesive as people swipe through. You can also use captions and text as "images" to create essentially mini blog posts.
"We're seeing that [when] people can control their content intake, it's doing much better," McGlamery adds.
#4: ASK YOUNGER BOWLERS FOR HELP
If you're looking to make fun, short videos for Facebook reels or ads, Tosello advises using your younger bowlers to help you. "Walk down to your youth bowling league and find a 16-year-old," he suggests. "They've probably made a million of these things for their personal use. Tell them to make you three or four videos in exchange for a bowling ball. They'll jump all over that, and you'll get some good quality stuff." Quick, authentic content made by your bowlers is a win-win!
#5: REUSE OLDER, LONGER VIDEOS
Suppose you don't have time to film something new. In that case, McGlamery recommends looking at longer videos you already have and chopping them up into bite-sized clips that are more digestible for today's social media users. "Everyone in this day and age wants instant gratification, and that's just not happening with twominute videos," she explains. "If you had a great video two years ago, you could take that and make four 30-second videos from it, and you can see that really push through into more results for you on that same video." Repurposing content this way saves time and keeps your feed active.
Whether you're trying to move inventory, show off the latest gear, or remind bowlers that your pro shop exists, social media can play a significant role in your success—and it doesn't have to be complicated. A few small changes, the right audience, and some creative help (even from a teenager in your youth league) can make a big difference. Start simple, stay consistent, and you'll be surprised how quickly it can turn into tangible results for your business.•
10 QUICK CONTENT IDEAS TO REV YOUR CREATIVE JUICES
1. New gear arrivals – Highlight fresh inventory from major brands.
2. Staff picks – Share a favorite ball, bag, or accessory from your team.
3. Before and after – Show a ball resurfacing or custom fit job.
4. Bowler spotlight – Feature a local league bowler and the gear they use.
5. Quick tip video – 30 seconds on maintaining a ball or choosing the right fit.
6. Behind the scenes – Snap a photo of a busy workbench or shipment unpacking.
7. Demo day invite – Promote upcoming events where bowlers can try the gear.
8. Pro tip quotes – Share wisdom from your pro shop staff.
9. Throwback Thursday – Old photos of the shop, tournaments, or gear from the past.
10. FAQs – Answer common customer questions in a fun, visual format.
Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.
wbpiprogram.com
EXPANSIONS, OPENINGS & NEW BEGINNINGS
ARIZONA
The Arizona-based Harkins Theatres has opened its family entertainment center concept known as Harkins Backlot in north Phoenix. The new location touts the state’s largest cinema-sized sports screen, called Backlot Arena, and has 12 lanes of bowling, Krazy Darts and other attractions.
MARYLAND NEW MEXICO
Stratosphere Social is expected to open in Hagerstown in early 2026. The site will include a restaurant, at least two bars, ax throwing, bowling, an arcade, and XD multi-sensory theater, and spaces that can be rented.
A new entertainment center called Airlock 5 is under construction at the Buffalo Thunder Resort in Santa Fe. It will feature laser tag, minigolf, an arcade, and other attractions yet to be announced. WBPI provides insurance that's custom drilled for bowling and service that can't be beat. We're partners, not agents.
A $3 million expansion has super-sized Bowlcity Entertainment Center in Rochester. MORE is the key. More inviting with an updated laser tag arena with an outer space motif, more fun with the addition of a four-lane area for duckpin bowling to complement the 16 lanes of tenpin bowling, plus party rooms, and an arcade for kids of all ages.
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“The UBA has helped us have a drastic increase in competitive bowling with an age group we have unsuccessfully attempted to target over the past 10 years.”
Tab and Tracy Golding, Northside Lanes, Winston Salem, NC
“The UBA has been a tremendous asset to our center—bringing in new guests, increasing off-peak revenue, and growing our league base. Their events run smoothly, boost food and beverage sales, and generate amazing word-of-mouth buzz.”
Jared McPherson, General Manager, Bowl America Shirley 727
TRUSTED BY OPERATORS LIKE YOU
“We love hosting UBA events. The bowler’s spending on food and beverage is significant, filling slots during slower times for us. Their tournament staff is easy to work with and is always a pleasure to host.”
Bill Cornell, owner High Point Bowling Center, High Point, NC
“The UBA bowlers come ready to bowl, eat and drink. Even though they are extremely competitive and have large prize funds, their philosophy is bowl and party, which equals excellent food and bar sales during UBA events. I highly recommend building a strong relationship with the UBA.”
Kathy Kubinak, General Manager, Laurel Lanes, Maple Shade, New Jersey
“The UBA has been hosting events at Triad lanes for many years. The UBA directors running the events are always helpful, ensuring we have everything we need for successful events. Our employees love hosting the UBA because of the atmosphere it brings into the center.”
Robert Klein, GM, Triad Lanes, Greensboro, NC
Industry Pulse
INSIGHTS, ANNOUNCEMENTS & INDUSTRY BUZZ
RHODE ISLAND NOVELTY ADDS GLOW POWER TO FIDGET LINEUP
Rhode Island Novelty has unveiled its latest crowd-pleaser: the 2.25-inch Glow-in-the-Dark Sugar
Polyhedron Ball. Designed to squish, glow, and satisfy, this tactile toy levels up their popular sugar fidget line. Perfect for redemption counters and impulse bins, it offers that extra "wow" factor kids love, especially in low-light or blacklight settings. If your prize wall needs a fresh spark, this glowing upgrade might be just the thing.
LANETALK ROLLS OUT NEXT-GEN LEAGUE MANAGER
LaneTalk's new cloud-based league platform is built to cut out the busywork and bring league play into the modern era. It simplifies everything from setup to score reporting so you can manage leagues from anywhere. Standings update automatically as teams play, and bowlers get real-time updates in the LaneTalk app. To book a demo, visit: lanetalk.com/leaguemanager
AVS ADDS A TWIST TO THE CLASSIC CRANE GAME
AVS Companies is bringing something fresh to the floor with Prize Pearls from Andamiro — a crane game with a skill-based twist. Players use the claw to grab a 4-inch capsule, but the fun doesn't stop there. They'll have to time their drop correctly into a rotating target to win.
It's part claw, part precision, and fully engaging. It's a great way to add replay value and challenge to your prize game lineup.
NEW PRODUCT ALERT SAVE THE DATE
FOUNDATIONS ENTERTAINMENT HEADS TO HOUSTON
Foundations Entertainment University is bringing its powerhouse two-day seminar to Houston, TX, October 7-8, 2025! Designed for anyone developing or managing an FEC, bowling center, trampoline park, or similar attraction, the program includes expert presentations, real-world case studies, an operator interview, and a behind-the-scenes venue tour. Register at: www.foundationsuniversity.com/ registration
MILESTONES
TRAINERTAINMENT EVOLVES INTO THE GROWTHPRO GROUP
After 20 years of helping leaders and teams thrive, TrainerTainment is expanding its mission under a bold new name, The GrowthPro Group. The new brand unites leadership development, executive coaching, and sales training under one umbrella, all focused on unlocking potential and driving measurable growth.
Conqueror plus Square Restaurants POS Center-wide POS technology for bowling entertainment centers
QubicaAMF and Square have introduced the next evolution in their partnership with the integration of Conqueror plus Square Restaurants POS. These combined technologies allow centers to work within one unified ecosystem for all operations— bowling, reservations, food and beverage, order management, kitchen operations, transactions, receipts, reports and more!
With the Square Restaurants POS, payment processing, table management, and inventory management are just the beginning. It gives you the power to connect the front and back of house and your back office while freeing you up to focus on the customer experience, delivering exceptional business and operational advantages for bowling and entertainment centers.
To learn more visit:
NICHE MARKETING at Its Bare Finest
When it comes to niche marketing, some centers go all out—clothes not included.
Crafton-Ingram Lanes, a BYOB, old-school center in Pittsburgh, recently hosted a very – shall we say – revealing event. The annual Balls Out Bowling Night, organized by the Pittsburgh Area Naturalists, brought together local naturists for an after-hours, adults-only evening of nude bowling.
The rules were clear: attendees had to be at least 18 years old, no photos or videos were permitted, shoes were required, and bottoms were optional for women. The event welcomed all genders, sexualities, and body types in a safe, inclusive environment. And while it certainly grabbed attention, even making national headlines, it wasn't just a quirky stunt.
It was a case study in niche marketing that was done right!
Crafton-Ingram Lanes tapped into smart, off-peak revenue by providing a private, respectful, and tailored experience for a specific community. They positioned themselves as a center that truly understands its audience. For the naturist group, it was a rare chance to gather and bowl in a space where they felt comfortable. For the center, it stood out and created loyalty among an often-overlooked customer base.
It proves that there's a group for everyone and that sometimes people are just waiting for the right invite.
So, who are you missing in your community? Niche groups are out there, from knitters and gamers to cosplay clubs, senior socials, and sensory-friendly families. They may not pack your lanes every Saturday, but they'll show up with purpose if you make them feel seen.
Even if they show up in nothing but bowling shoes.•
EXPANSIONS, OPENINGS & NEW BEGINNINGS
NORTH CAROLINA
McWally’s is opening in Fuquay-Varina. It is labeled a “mixed reality playground” including laser tag, bowling, 60 arcade and video games, along with a bar and restaurant to fill out the offerings.
VIRGINIA
SunPins is the newest tenant in the Dairy Market social area in Charlottesville. It offers an open-air concept with six duckpin bowling lanes, tech-enabled darts, a scratch kitchen, and a full-service bar. It is touted as the go-to place for groups.
UTAH
The first cinema entertainment center, a Larry H. Miller Megaplex, has opened in South Jordan. The location features premium, large format auditoriums, 18 interactive bowling lanes with lane-side dining, plus four VIP lanes, and a variety of F&B options. The bowling is enhanced with Brunswick Spark technology. Guests can take advantage of private event and party space as well.
Apparel
www.funtimefootwear.com Customer
support@experthosiery.com
Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.
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We supply socks to all types of family entertainment
Custom logos are available, and there is no minimum required.
www.avscompanies.com
sales@avscompanies.com
www.betson.com/bowling
Sales@betson.com
Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.
Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions. PLAYER ONE AMUSEMENT GROUP www.p1-ag.com
Sales Department 416.251.2122 GetAnswers@P1-AG.com
At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.
Architecture Design
PREFERRED VENDOR LIST
Automatic Scoring
NEW CENTER CONSULTING
Glenn Hartshorn
www.newcenterconsulting.com
248.375.2751 ghartsho@yahoo.com
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STELTRONIC SCORING
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The world’s leading independent automatic scoring manufacturer since 1980.
Michael Postema
BOWLING PRODUCTS
231.343.2043
The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.
Sales Department
www.brunswickbowling.com
Info@brunswickbowling.com
www.qubicaamf.com
804.569.1000 info@qubicaamf.com
QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.
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Sales Department 800.732.3770 Sales@intercardinc.com
Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide. BRUNSWICK
TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help. Consulting and
Mike Monroe
www.firstframebowling.com
mikebowl44@gmail.com
First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.
www.trifecta-mg.com
Bruce Nussbaum 818.879.7100 Inquiries@trifecta-mg.com
Food/Beverage
PURSE PEGS
Joe Peplinski
www.pursepegsllc.com
970.376.3349 info@pursepegsllc.com
Bowling alleys can install Purse Pegs to their dining tables to provide guests a clean, secure place to hang their valuables while they bowl and dine. This small addition improves comfort, keeps walkways clear, and prevents belongings from getting dirty or damaged on the floor. Purse Pegs enhance the customer experience, making your venue more inviting and accommodating. It’s a simple upgrade that shows attention to detail and encourages repeat business through thoughtful, practical design.
SLOW & LOW
Jon Holecz
203.671.1496
www.drinkslowandlow.com
jholecz@cooperspirits.com
Slow & Low is an award-winning lineup of ready-to-serve Old-Fashioneds, crafted for speed, consistency, and serious barquality. Ranging from 80 to 100 proof, it’s the ultimate plug-and-pour solution for high-volume accounts looking to serve premium cocktails without slowing down.
BOWLING CENTER INSURANCE
Bob Langley
Helping You Is What We Do Best!
864.527.1145
www.bowlingcenterinsurance.com
robert.langley@bbrown.com
With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!
W. Tyler Compton
www.ttminsurance.com
866.233.0266 tcompton@ttminsurance.com
Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!
WESTERN BOWLING PROPRIETORS INSURANCE
Cameron Linder
www.wbpiprogram.com
800.200.9998 contact@wbpiprogram.com
WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!
is
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BBBI/KIDS BOWL FREE
Andy Vasko
PREFERRED VENDOR LIST
877.841.4590
www.kidsbowlfree.com
Andy.Vasko@kidsbowlfree.com
At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.
BOWLING LEADS
Zach Boulanger
844.468.4144
www.bowlingleads.com
Zach@bowlingleads.com
We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.
EBOWL.BIZ & BOWLRX.COM
Carey Tosello
541.549.0999
Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.
THE KAPLOE GROUP
Fred Kaplowitz
516.359.4874
www.eBowl.biz
Carey@eBowl.biz
www.kaploegroup.com
fredkaplowitz@gmail.com
The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.
TRIFECTA MANAGEMENT GROUP
Bruce Nussbaum
Online Reservations
818.879.7100
www.trifecta-mg.com
Inquiries@trifecta-mg.com
TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.
ALLEYTRAK
Chris Behling
815.519.9843
www.alleytrak.com
Chris@alleytrak.com
AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.
Party Supplies and Novelty Products
PARTY DIRECT
Nancy Dye
www.partydirect.com
317.694.8413 nancy@partydirect.com
Elevate your party experience with Party Direct! From exquisite place settings to captivating decorations, delightful party favors, and premium tableware, we’ve got you covered. With our wide range of high-quality products, competitive prices, and hassle-free shopping, Party Direct is your ultimate destination for all your party supply needs. Create memorable celebrations effortlessly. Party Direct is your one stop source for all the party supplies you need to increase guest satisfaction and profitability!
SIERRA PRODUCTS
Shelly Berry
800.900.7695
www.noveltybowlingstuff.com
sales@noveltybowlingstuff.com
Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.
PREFERRED VENDOR LIST
Redemption Supplies
A&A GLOBAL
www.aaglobal.com
800.638.6000 contact@aaglobal.com
A&A Global has been delivering fun since 1938. We’re built on reliability, strategic thinking, and the belief that joy and business growth go hand in hand — always putting our customers at the center of everything we do. From custom and licensed products to branded programs and planning tools, we’re your partner at every step — from concept to performance. We help you design the right mix of products, kits, and experiences for your space and audience. With hundreds of new items added to our inventory every week, we have something for everyone!
BMI MERCHANDISE
Sales Department
800.272.6375
www.bmimerchandise.com
Sales@bmimerchandise.com
BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.
SURESHOT REDEMPTION
888.887.8738
www.sureshot-redemption.com
Sales@sureshot-redemption.com
Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!
REDEMPTION PLUS
Michael Nowak
888.564.7587
www.redemptionplus.com
Smile@redemptionplus.com
Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered. With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!
Rhode Island Novelty has been in business since 1986 and is the leading Prize provider for the Redemption industry, offering the best case pricing, product selection, and performance. We keep it simple so you can focus on keeping your guests happy. With unmatched variety and value, partnering with us means saving time, reducing costs, and providing prizes that keep guests coming back again.
The #1 chosen string machine by proprietors.
"With EDGE String I am saving $3,000 a month in electricity and have slashed my maintenance costs – but cost savings was not why I installed EDGE String. As a proprietor the most important thing to me is having happy families leave my center wanting to come back, and knowing they did not have any problems - no breakdowns, no upset children, no demanding refunds - and you can’t put a price on that. I didn’t have that with my old free-fall machines but I have it now with EDGE String".
David Small, Proprietor, Bowl 32 , 32 Lanes of USBC and PBA-Approved EDGE String
USBC SANCTIONED LEAGUES
BOWLING REVENUE LEAGUE PLAY 350 LEAGUE BOWLERS
LANES OF EDGE STRING PINSPOTTERS
Hear about David’s experience