2025 August Issue

August 2025 // Vol. 33

THE SURGE IN

HIGH SCHOOL

BOWLING

New Energy, New Fans, More Revenue

STRIKING GOLD MIDWEEK Boosting Weekday Revenue

TARIFFS, TACTICS, AND TECH

How Technology Can Help Strike Down Costs

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Contents

August 2025 | Vol 33.8

Publisher’s Column

6

GAME ON!

BY STEPHANIE DAVIS

Operator Spotlight

8

BOWLING INDUSTRY LEADER, DAVE SIEVERS

BY NATALIE FERNANDEZ

10

Operations

HOLIDAY CHEER WITH PURPOSE

BY CORRIE PELC

14

Success Story

THE NUMBERS DON'T LIE

BY STEPHANIE DAVIS

16

On Our Radar PAWS, PLEASE!

BY THE IBI TEAM

18

Competitive Strategies STRIKING GOLD MIDWEEK

BY BRANDON WILLEY

22

14

Cover

HIGH SCHOOL BOWLING ON THE RISE

BY RYAN VASKO

26

Tech Trends

TARIFFS, TACTICS, AND TECH

BY SARA PAZ

PUBLISHER & EDITOR

CONTRIBUTORS

Stephanie Davis

Stephanie Davis

stephanie@bowlingindustry.com

MARKETING MANAGER & SALES Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL Jackie Fisher

Natalie Fernandez Patty Heath Sara Paz

22

Corrie Pelc Brandon Willey Ryan Vasko

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER

International Bowling Industry Magazine

Roxanne Damask

1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

roxanne@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864 4 IBI August 2025

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With the Square Restaurants POS, payment processing, table management, and inventory management are just the beginning. It gives you the power to connect the front and back of house and your back office while freeing you up to focus on the customer experience, delivering exceptional business and operational advantages for bowling and entertainment centers.

To learn more visit:

Publisher’s Column

GAME ON!

WHAT'S FUELING THE INDUSTRY'S MOMENTUM

T

By Stephanie Davis

his issue is all about momentum—where it is building, how to harness it, and what it means for your bottom line. From the fast-growing world of high school bowling to smart tech upgrades and weekday strategies that work, these stories prove that opportunities are everywhere if you are ready to lean in.

New Energy, New Opportunity This month's Cover Story by Ryan Vasko introduces us to a real game-changer that is not high-tech or high-budget.

It is kids. High school bowling is booming across 47 states, giving tens of thousands of students a chance to compete, earn scholarships, and build confidence through a sport that welcomes everyone.

What used to be an overlooked extracurricular is now drawing serious attention from college recruiters and generating new customers and future employees for centers that are paying attention. One of my favorite quotes from the article: "No one sits on the bench." That says it all. Bowling gives every kid a chance to belong, and the centers investing in these programs are seeing the return. The message is clear from Indiana to Michigan to Ohio: support the kids, and they will support your center for years to come.

benefits go way beyond the arcade. In this month’s Success Story, Greenacres Bowl in Greenacres, FL, boosted staff tips by over $100,000 a year after upgrading their food and beverage tech. That’s life-changing income for employees, and a big win for morale and retention.

Turning Midweek Into a Win Every operator knows the struggle of filling seats during the week. In this month's Competitive Strategies column, Brandon Willey offers practical tips to tap into the growing demand for in-person team-building events. As remote and hybrid work reshapes office culture, companies seek fun, flexible spaces to bring people together—and your center is the perfect fit.

Brandon breaks down how to appeal to corporate planners with transparent pricing, easy customization, and smooth execution. Whether it is a "Lunch & Bowl" package or coffeefueled morning meetups, it is all about being responsive, reliable, and just the right mix of fun and functional.

We love hearing from our readers! If your center has exciting news or updates, your story might be the next one we share with the industry.

•

Tech That Pays For Itself Sara Paz delivers a must-read piece on how centers are – Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com adapting to the financial squeeze caused by new U.S. import tariffs. With the cost of games and equipment climbing fast, operators are feeling the pressure.

However, smart tech is proving to be a powerful solution.

PS: If you are looking for ways to stay competitive Take North Bowl in Massachusetts, for example. Sara and profitable in uncertain times, tech could be a highlights how switching to a cashless system helped turn key part of the solution. I encourage you to take a the center's arcade into a $750,000 revenue machine. That’s moment to revisit IBI's special edition Innovation In not just a win, it’s a wake-up call.

Action—scan the QR code. It is packed with real-world strategies and smart ideas already Mobile wallets, self-serve kiosks, and cloud-based systems making a big impact across the industry. are proven tools for driving serious revenue. And the 6 IBI August 2025

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IBI Subscriber Spotlight

Bowling Industry Leader This month we feature Dave Sievers from Strike and Spare Western Bowl.

Strike and Spare Western Bowl // Cincinnati, OH 68 Lanes // Mini golf // Billiards // Bar and Grill

Dave Sievers

Number of years in the bowling industry: I've been in the bowling industry for 16 years.

What is your favorite part of being in the industry? I am blessed to be able to give back to the sport that gave me the best friends. I love being part of the local community and keeping in touch with the latest innovations that will take our sport to the next generation.

What is the most challenging part of operating your business? Staffing. It is hard to find good-quality team members in any industry. The key is to recognize and reward them when you find them.

What's one tip you would give to less experienced operators? Do not be afraid to make mistakes. Always treat your customers with the utmost respect.

What are the big trends in bowling? Family fun centers! There is a trend to offer more than just traditional bowling. I think the other offerings will get them in the door, then it is up to our team members to show them how to love the game.

What is your opinion on the future of league and tournament play? I think it is still a very valuable asset of our business. We have lost a generation of league bowlers who did not grow up with parents who bowled leagues. It is about educating and building 8 IBI August 2025

the sport again. I think this can come from our high school teams. As a coach for 13 years, most kids who went through our program had never bowled before.

At the end of their four years of high school, whether they were advanced or not, it is essential to keep them bowling in leagues.

How do you motivate staff to perform at a high level? Empower them! Make it a family atmosphere and give them the ability to take ownership.

Do you host any special events unique to your center? Among other tournaments, we also host the Hoinke Classic, an amateur handicap bowling tournament that offers singles, doubles, and team events for bowlers of all averages.

What are your tips on maintenance? Have the best head mechanic in the industry!

•

What is a Bowling Industry Leader?

A Bowling Industry Leader embraces continual personal and business growth, prioritizes the latest industry knowledge, and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business.

Results-driven and resourceful, Bowling Industry Leaders utilize available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

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Operations

HOLIDAY CHEER WITH PURPOSE

Festive Ideas That Give Back And Grow Your Impact

By Corrie Pelc

F

rom November through New Year’s, bowling centers and FECs light up with holiday buzz, and not just from blinking string lights. While operators prep for a season packed with parties and family fun, it's also the perfect time to think about giving back. Whether it's a toy drive, a festive fundraiser, or a creative community event, weaving generosity into your holiday plans can make just as significant an impact as the decorations.

Embracing the spirit of giving turns the season into something bigger than just parties and packed lanes. Toy drives, food collections, and fun fundraisers help those in need and fire up your team, spotlight your community values, and create the kind of feel-good content that's social media gold. Whether it's frozen turkey bowling, a magical train ride, or a clever way to collect donations, centers are finding various ways to spread joy this season. IBI caught up with three that are making giving back a key part of their holiday game plan.

STRIKING OUT HUNGER, ONE FRAME AT A TIME In 2024, Oviedo Bowling Center in Oviedo, FL, rolled into the season of giving with its first-ever Thanksgiving Food Drive and hit a heartfelt strike. "It was a great way to connect with the community through bowling," says co-owner Kurt van Zyl, who credits their sales manager for sparking the idea. From November 7–18, a large collection bin stood at the front desk, ready to be filled with non-perishable goods.

10 IBI August 2025

As a thank-you, donors received a coupon for a free game, adding a little fun to their generosity.

Promoted through social media and shared with loyal league bowlers, the drive exceeded expectations, gathering enough food to provide full Thanksgiving meals for at least 25 local families. It's a simple idea that turned into a significant impact!

TURKEY TOSS TURNS HEADS—AND HELPS THE HUNGRY When Valley Bowling Lanes in Carbondale, PA, got word that their local food pantry was in desperate need, owner and manager Cindy Grabowski didn’t just think outside the box; she thought outside the freezer. After seeing a TikTok video of people bowling with frozen birds in a parking lot, inspiration struck. "I thought, we've got the space; we can absolutely do this," Grabowski recalls.

And so, the Turkey Toss was born. For a $5 donation and a nonperishable food item, guests can roll a frozen turkey down a carpeted lane, aiming for a strike. Kids even get pint-sized poultry and a shorter lane setup, keeping the fun going for all ages.

What started as a quirky idea quickly became a crowd favorite. The first year, the event raised $1,200 and four boxes of food. Last year,

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Operations guests choose a card with a child's wish list and return with wrapped gifts. "We filled five bins last year," he adds. "It was incredible; we were one of the top contributors."

Meanwhile, Valley Bowling Lanes is entering its 14th year of delivering full-on holiday joy—the center partners with local agencies to gather names and wish lists from kids ages four to seven. The results are nothing short of magical: last year, 103 children each received a winter coat, hat, gloves, pajamas, shoes, two outfits, five or six toys, and a stuffed stocking. To ensure no child is left out, the center also sells paper Christmas trees and stockings that guests can decorate and display on the walls. The proceeds help fill gaps and ensure every wish on the list is granted.

DECK THE LANES WITH MOVIES AND MAGIC

Santa’s in town at DiDonato’s Family Fun Center.

it topped that with $1,500, five boxes of goods, and a dozen frozen turkeys, all donated to families in need. "It was such a silly idea, but the community loved it," Grabowski says. "Now it's something they look forward to every year."

ALL ABOARD THE HOLIDAY EXPRESS At DiDonato Family Fun Center in Hammonton, NJ, the holiday season pulls in with a whistle and a wave. Since 2016, the team has dazzled guests with DiDonato's Magical Holiday Express, a unique experience that brings the magic of the North Pole to the heart of South Jersey.

"There are billions of Christmas lights and custom displays built just for us by our team," says co-owner Christina DiDonato. But the true showstopper? A life-sized train designed and built by Christina's father winds through a glowing holiday village filled with wonder.

Families hop aboard for a whimsical ride before visiting Santa in his workshop, snapping sweet moments with Mrs. Claus in her gingerbread house, and dancing with Strike the Snowman in his frosty igloo. Every ticket includes a game of bowling and shoe rental, turning this magical journey into a whole night of family fun.

"For many of these kids, it's their first time bowling," Christina says.

"It's incredible to see families experience that joy together." While the setup is grand, co-owner Steve DiDonato encourages other centers to start with what they can. "Even a small display with lights, an elf, and Santa can go a long way," he says. Start small and grow, just like we did.

It's worth every bit of effort."

GIFTS FROM THE HEART: TOY DRIVES THAT DELIVER HOLIDAY MAGIC Oviedo Bowling Center takes a hyper-local approach by partnering with a nearby nonprofit. "We want to ensure everything stays in the community," says van Zyl. Modeled after the Angel Tree concept, 12 IBI August 2025

Last year, Grabowski boosted open play with a cozy, crowd-pleasing idea: a Polar Express family movie day. Families rented lanes for two hours while the film played overhead, and Santa made a surprise appearance. All 24 lanes sold out at $100 each—a festive success fueled by creativity! “It was a great Sunday morning event that brought families together in a new way,” says Grabowski.

This year, the theme shifts to a Merry Grinchmas Party starring the Grinch himself. And the fun won’t stop with winter; the team is also planning a Halloween edition featuring Hocus Pocus, a magician, and guest appearances by the Sanderson sisters.

Whether tossing turkeys, lighting up the night, or delivering joy in a box, these centers prove that holiday spirit and community connection go hand in hand and that giving back can be just as rewarding as striking it big.

Christmas decor at Valley Bowling Lanes.

As your team brainstorms new holiday promotions, thinking about a "give-back" initiative can add purpose to your programming and joy to your community. The most memorable celebrations are not just about the lights and laughter but the lives you brighten in the process.

So, ask yourself, what will your center do to spread a little extra magic this season?

Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.

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Success Story

TECH IN ACTION,

PROFITS IN MOTION How One Operator Used Tech To Transform His Business

G

By Stephanie Davis

Chris Arb our

reenacres Bowl in Greenacres, FL, is a crowd magnet. With 60 lanes, a buzzing arcade, laser bowling, billiards, and a fullservice lounge, it's no wonder it keeps earning "Best Bowling Center in Palm Beach County" honors year after year. But even the busiest, most beloved centers run into a common problem: keeping operations smooth when customer demand is anything but predictable.

• Tech encourages tipping. 86% of kiosk orders include gratuity. For orders placed at the lanes, it's even higher—96%, which Arbour credits to the social nature of group ordering and a frictionless checkout process.

That challenge was top of mind for Chris Arbour, Greenacres' operating partner since 2007. "Our old food and beverage ordering process wasn't built for scale," he says. "There were too many steps and running around; it wasn't working anymore. "I'm a numbers guy," Arbour says. "I track everything and the data told me we were leaving money on the table and needed to streamline without sacrificing the guest experience," he says.

• OrderNow boosts check sizes. Guest check averages through OrderNow are 28% higher than kiosk orders—a strong sign that convenience and group ordering at the lanes lead to bigger tabs.

That's when he started exploring automation and digital tools to make the operation run more efficiently. What followed was a full rollout of Brunswick's Sync system. The implementation began with self-service kiosks for food and drinks, then additional kiosks for selling and reloading game cards. Next came OrderNow tablets at every lane, allowing guests to order and pay without leaving their space. The final step was adding Sync Pay to streamline all transactions across the center.

Today, guests have 66 different access points to order food and drinks. "It's seamless," Arbour says. "You place an order, the kitchen gets the ticket immediately, drinks start being made, and if it's a game card purchase, the card prints out so the kid can head straight to the arcade. The convenience factor is huge, and we've seen it encourage larger orders." According to Arbour, the results have made a noticeable boost to the bottom line.

BY THE NUMBERS

Over the past year, Arbour has been closely monitoring transaction data. Unbelievably, the team at Greenacres Bowl brought in over $100,000 in gratuities directly through digital orders, boosting staff wages by an average of $3.50 per hour! "It's helped us retain great people and makes hiring easier, too," says Arbour. Tipping jumped as soon as the kiosks and OrderNow launched, and it's still trending up.

• S ales stayed strong in a slow season. Even during a seasonal dip in May, with open play down about 5% and league play down 15%, food and beverage sales still rose 4.5%, thanks to a 4.7% increase in kiosk and OrderNow usage. "The automation helped us stay profitable in a soft month," Arbour says.

14 IBI August 2025

Even more impressive: none of these numbers include alcohol sales through the mobile platforms. Arbour plans to add beer and wine to the OrderNow system soon, a move he expects will significantly boost revenue and drive check averages even higher. "If the numbers look this good without alcohol," he says, "just imagine what happens when we turn that switch on."

BACK-OF-HOUSE WINS, TOO

Order accuracy and efficiency in the kitchen and bar have improved significantly. "Orders are printed immediately at the correct station, so there's no delay or miscommunication," Arbour explains. Refunds, comps, and chargebacks have all gone down." Plus, add-ons like sauces and extra cheese weren't always rung up consistently when staff took orders. Now, every item is tracked and charged correctly.

Because the ordering data flows through the same system, tracking inventory and cost of goods is easier than ever. "I already run a tight ship," Arbour says, "but now it's even tighter." He's also a big fan of Brunswick Pay's merchant rate, which he describes as "better than anything we've used in the past! It's real money saved."

FINAL ADVICE FROM A DATA GUY

"This technology has been a win across the board, but to understand how it fits into your operation, you've got to step back and look at your numbers.

That's where the insight is." Arbour encourages fellow operators to step back from the daily grind to analyze their data before they start shopping. "If you don't know your data," he says, "you can't properly evaluate how you invest in your business, and you're flying blind."

•

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On Our Radar

PAWS, PLEASE! Dog-Friendly Patios Are The New Crowd-Pleaser Sometimes we stumble across something so cool we just have to share it. This month, we sniffed out a feel-good find that is going to the dogs—in the best way possible.

L

et’s face it, dog lovers will take their pups just about anywhere: brunch spots, breweries, boutique hotels, so why not bowling centers? At River City Roll in Richmond, VA, a 20-lane boutique center, guests enjoy craft cocktails, wood-fired pizza, and a welcoming atmosphere that serves up community vibes and plenty of tail wags.

Their 1,800-square-foot outdoor patio, Rollers for Tommie, is named in honor of Tommie, a local dog who tragically died from abuse in 2019. To keep his memory alive, the venue commissioned a striking mural by Richmond artist Night Owl and transformed the space into a haven where four-legged guests are always welcome.

To make things even better, guests who bring their dogs receive 10% off their bill—a thoughtful touch that encourages people to include their pups in the fun. River City Roll also gives credit to Richmond Animal Care & Control for their dedicated work in protecting and caring for local animals.

FOOD FOR THOUGHT

The demand for pet-friendly dining is booming. Yelp searches for “dogs allowed” jumped 58% between 2021 and 2023. A recent OpenTable study found that more than one-third of people actively seek out pet-friendly spots when dining out.

It’s easy to see why this matters: • 66% of U.S. households own a pet • Over 65 million of those are dog owners • T he FDA updated its Food Code in 2022 to allow pet dogs in outdoor dining areas (if local regulations allow it) • About 23 states currently say yes to pups on patios 16 IBI August 2025

THINKING ABOUT GOING DOG-FRIENDLY?

It doesn’t take much. A few water bowls, some dog treats, and a welcoming attitude go a long way. And don’t forget to list your business on platforms like BringFido, where more than 500,000 pet-friendly spots are already connecting with new customers.

Big paws up to River City Roll for showing that a dog-friendly patio is not just trendy, it is pawsatively great business!

Competitive Strategies

STRIKING

GOLD MIDWEEK

Attracting Corporate Clients and Boosting Weekday Revenue

By Brandon Willey

T

eam-building and off-site events have become vital components of a thriving workplace culture, especially as remote and hybrid work reshapes how teams connect. While hotels and conference centers still dominate the traditional conference and tradeshow event scene, location-based entertainment (LBE) and bowling entertainment centers (BECs) are uniquely positioned to offer something more refreshing: high-energy social environments, built-in fun, and a break from boardroom monotony. With the right strategy, these features can transform sluggish midweek hours into powerful profit generators.

ability to customize an experience to suit group size, desired outcomes, and budgets.

KNOW YOUR BUYER

PACKAGE IT LIKE A PRO

Their goals are varied—team bonding, onboarding new hires, celebrating milestones, or entertaining clients— but their expectations are consistent. They need venues that can make their jobs easier, not harder. That means transparent pricing, responsive communication, and the

Customization is key. Offering branded swag bags, trophies, and digital signage can go a long way in personalizing the experience for each group. Add-ons like trivia contests, unique bowling challenges, or themed décor aligned with a company's logo or brand colors can elevate your venue from "bowling center" to "corporate retreat."

Success in this space starts with understanding who is behind the booking. Your primary contacts are human resources managers, executive assistants, office administrators, and corporate event planners.

These individuals are charged with creating memorable experiences that foster collaboration, reward performance, or boost morale.

18 IBI August 2025

Corporate clients tend to be more process-driven than casual weekend visitors or birthday party parents. Many operate within approval chains and require proposals, timelines, and invoices. They balance multiple projects and vendors, so responsiveness and professionalism are as critical as entertainment value. The more you align with their workflow, the more likely they will choose your center over traditional venues.

Like your youth or party offerings, your corporate options should come in clear, customizable tiers. A small work team may seek a simple all-inclusive package—two hours of bowling, lunch, and a few arcade cards. Larger groups might need private meeting space, AV support for presentations, full catering, and lane buyouts.

Competitive Strategies Consider adding a "Play + Plan" option where work teams can reserve a private meeting space before or after gameplay, complete with drink service or a catered meal. The ability to shift between serious discussion and active play appeals to teams looking to balance fun with function to maximize productivity and engagement.

FILL THE MIDWEEK GAPS

Most companies look to book events Monday through Thursday, when your venue likely has excess capacity. However, many teams like to plan their meetings for the end of the workday, right when your center is starting to get busy. Promote midday events with discounted pricing or value-add incentives like $5 game cards, lane upgrades, or complimentary event hosts.

Market these events as productivity boosters, not just playtime.

A "Lunch & Bowl" session can re-energize a team. "Almost Happy Hour Showdowns" and league-style mini-tournaments work well for agencies, sales teams, and startups that want to mix fun and friendly competition outside the office.

Do not overlook mornings! Breakfast meetings followed by a short team-building activity are increasingly popular, especially with remote teams that only meet in person occasionally.

Offering flexible timeslots, like a 9 a.m. brainstorm session or a 3 p.m. wrap-up session, helps companies fit your event into their workday with minimal disruption while using up your excess capacity.

MARKET LIKE YOU MEAN IT

You will not fill weekday bookings by hoping people call—active outreach is essential. Start by developing a dedicated Group Events page on your website that clearly outlines your offerings.

Include an interest form to collect contact information that allows prospective clients to download a brochure and view testimonials and photos from past events to build trust and drive bookings.

Content marketing can be powerful, too. Show off your vibe with behind-the-scenes videos or snapshots of corporate groups letting loose (with permission). Post quick blogs, reels, or email blasts that position your center as the creative alternative to those snoozy hotel conference rooms. Share planning tips, event hacks, or "how to wow your boss" ideas to add real value and earn trust. Be sure to leverage LinkedIn to target human resource professionals and office decisionmakers with content that makes them think, "Wait, we could do that for our next team event?"

But do not stop at your screens; getting out into the community can supercharge your reach. Attend Chamber of Commerce mixers or local business expos and build partnerships with coworking spaces, business parks, and human resource associations. Offer a referral bonus to companies that bring in others. And do not be shy about going old-school, because it works! Direct email and cold calling may feel outdated, but they work like nothing else

in your arsenal, especially with the right pitch and strong visual assets as leave-behinds.

DELIVER LIKE A PRO

Booking the event is only half the battle. Execution is what separates one-time bookings from repeat business.

If you have not already, invest in a dedicated group sales coordinator who can respond quickly, tailor packages, and work closely with your operations team to ensure the event runs like clockwork.

Make booking easy with online inquiry forms, fast turnaround responses, and flexible scheduling options. On event day, ensure you have clear signage, welcoming staff, and any needed AV support as previously planned on your onboarding call. The smoother the experience, the more likely corporate team members will recommend your venue to colleagues and return with friends and family.

Train your team to be nimble. How will you recover if a catering order is delayed or a lane malfunctions? Having backup plans and clear internal roles ensures hiccups do not become disasters. Building staff confidence through training, clear SOPs, and role delegation ensures the guest experience feels professional, polished, and stress-free.

GROW WHAT WORKS

Track the data to ensure your corporate events program is delivering results. How many leads convert into bookings? What is the average spend per group? Is weekday revenue rising?

Use post-event surveys to measure guest satisfaction and identify opportunities for improvement. Then, use that contact database to send follow-up offers such as discounts for returning guests, VIP nights, or early-bird access to holiday party packages.

Watch for repeat patterns. Did last quarter's event planner rebook?

Did any corporate guests bring family back for a weekend visit?

That is the ripple effect you want. These patterns show a long-term impact. You can also develop case studies showcasing successful events, especially if you hosted a well-known local company. These stories serve as social proof, reinforcing that your center is a trusted, high-quality venue for business events.

Tapping into the corporate market is not just about filling lanes; it is also about meeting a need. Corporate partnerships want spaces where work and fun intersect. With the right strategy, you can become their go-to destination for both. A polished pitch, responsive service, and customizable packages turn your center from "just a venue" into a valuable workplace partner.

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd.

Brandon has an intense passion for the attractions industry and extensive knowledge of locationbased entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

IBI August 2025 19

D

Cover Story

SURGE

THE IN HIGH SCHOOL

BOWLING New Energy, New Fans, More Revenue

P

By Ryan Vasko

icture a stage in a school gymnasium. A student-athlete sitting at a table, pen in hand. They slap a hat of their future school on their head, sign the papers in front of them, and the crowd goes wild. It sounds like a signing ceremony for a star football or basketball player, but this kid is not throwing deep balls or dishing up alley-oops. This kid is knocking down pins.

Welcome to the new era of high school bowling, a sport that, though often overlooked in the traditional varsity pecking order for decades, is experiencing a renaissance.

As of the 2024-2025 school year, 19 U.S. states now recognize bowling as an official varsity sport, with another 28 offering organized high school bowling at the club level. That is 47 states providing a pathway for students to grow, compete, learn team dynamics, and in many cases, earn scholarship money and a better road to college.

It’s the latest peak in a relatively steady pattern of growth since participation saw a surge in the early 2000s. 61,291 high school students participated in bowling in the 2024-2025 school year, according to the National Federation of State High School Associations (NFHS), making it one of the fastest-growing sports in U.S. high schools over that time.

The momentum has only continued. Today’s student bowlers are not just recreational participants, they are developing into competitive athletes, college recruits, and even future employees for the centers 22 IBI August 2025

where they train. For both the sport and the bowling industry, the impact has been profound.

A SPORT FOR EVERYONE

High school bowling stands out as one of the most inclusive sports on the roster. It offers students who might not fit into the physical molds of football, cheerleading, soccer, or track a chance to compete at a high level.

“Our motto is: no one sits on the bench,” said Scott Devers, executive director of the Indiana Bowling Centers Association. “It is a way for everyone to play, even if you have a disability. Makes for a very wholesome, family-friendly sport.”

This accessibility helps foster self-esteem, structure, and community, which is particularly important for teens who might otherwise spend their afternoons glued to a screen. “It gets them out of the house, off their phones, and into a team environment,” said Brad Sommer, a coach, district leader, and manager of Don Carter Lanes in Rockford, IL. “It does not matter if you are the fastest or the strongest or the tallest.

If you are willing to put in the work, you can really succeed.”

In many places, the sport has become so popular that middle school leagues are also forming to create a pipeline into varsity-level competition. In Rockford, one of the country's hotbeds for high school bowling, middle school participation is now routine. “As proprietors, we’re always working to make sure we have a strong youth program,” said Sommer. “You have got to start them as early as you can and pair dedicated coaches with them. And it is not easy; it takes a lot of work.”

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Cover Story SCHOLARSHIPS, SCOUTS AND THE COLLEGE CONNECTION As the level of competition has increased, so has the support behind it. Across multiple states, millions of dollars in scholarship money have been awarded to high school bowlers. In Rockford alone, over $2 million in scholarships have been given away over the decades. In Indiana, more than $60,000 has been distributed in just the past five years.

“High school bowling is now a real college pipeline,” says Jenny Martin-Clarke, executive director of the Ohio Bowling Packed house for high school Center Association. “We have bowling at Don Carter Lanes, IL. had college coaches at our state finals, a lot of active recruiting [is] going on. At our all-star tournament in southwest Ohio, a lot of coaches come to watch the kids they are hoping to bring onto their teams.”

Michigan has embraced this pipeline with increasing success, thanks to decades of dedication from centers and conference leaders. Bo Goergen, a longtime program head and proprietor of Northern Lanes, attributes the state’s growth to collaboration. “After a slow start and some funding challenges, we have built systems that help centers recoup investment, and we’ve grown steadily over the last 12 to 15 years.”

Goergen’s family-run center has produced some of the state’s top talent, including helping to develop a young man out of Saginaw who has won two of the last three state titles. “As long as we can educate more bowlers on league and competitive bowling, we’ll see more of them come back to our centers,” Goergen said, echoing a maxim passed down to him by his father and grandfather.

A WIN FOR BOWLING CENTERS

The ascendance of high school bowling has been a game-changer for owners across the country as well. Faced with aging customer bases, declining league participation, and variable income streams, this new crop of passionate bowlers has provided a vital new avenue to revenue.

“Youth bowling is crucial, with proper coaching and training,” said Goergen. “It teaches kids how to bowl competitively the right way before they even get to high school. Programs like Kids Bowl Free, our connections with the schools, they have all been so great for that.”

In Michigan, centers often have direct input on coaching hires; schools trust them to find qualified mentors, which frees up districts from the burdens of job postings or additional staff hiring. Moreover, today’s high school bowlers often return to the centers that trained them—either to bowl in adult leagues or to work part-time. “It is a great feeder system,” says Devers. “We see a lot of them come back to work behind the counter or in some other capacity. We like to say we are very good at recycling people who have grown up in bowling.”

Centers can also benefit financially by hosting team practices, matches, and tournaments. In many states, partnerships between state athletic associations and local centers are helping stabilize what was once an unpredictable business.

24 IBI August 2025

BARRIERS TO EXPANSION

Still, the path forward is not without obstacles. Chief among them: space limitations and funding shortages.

“Bowling has gone crazy here in Ohio. But if every school in a given area who had interest wanted to launch a team, there just would not be enough lanes to support it,” said Martin-Clarke, who has helped oversee amazing growth in her region. “Even now, it is hard to find centers with enough room for everyone to practice, train, and compete.”

Early on in their push to officially recognize high school bowling in the state, Martin-Clarke and her Ohio group had to hire a staff member to work directly with the Ohio High School Athletic Association to get bowling recognized as a varsity sport. “Since then, after they finally saw the benefit to these kids and the schools and our businesses, we have not had to recruit schools. They come to us, or they come to the centers,” she said.

But funding remains a thorny issue in many communities. In Indiana, Devers notes that many rural areas struggle to get the sport officially approved as a budgeted item. “It’s especially tough in places where the nearest center might be 30 or 40 miles away,” he said.

In Michigan, where some sports were cut in the aftermath of the Covid quarantine, youth bowling only survived due to persistent advocacy by conference leaders and proprietors who pushed for cost-recovery models. Still, it left a long-lasting mark. “It was a tough time,” said Goergen. “Coaching, training, it all took a hit.

Some of the momentum we had really slowed down. But we are getting back.”

Budget tightening among state athletic associations has further complicated growth. While official numbers vary by state, NFHS and other high school athletic bodies have reported a lot of stagnant or declining budgets since 2020. That makes new sport adoption more difficult, even when a program overall is thriving.

THE BRIGHT ROAD AHEAD

Despite these hurdles, the outlook for high school bowling in America is overwhelmingly positive. The sport has established itself as a powerful blend of athletic competition, personal growth, and community connection. And for an industry that is always seeking a steady way to engage the next generation, it’s nothing short of a lifeline—and a pipeline for passion and talent.

“Bowling is really the perfect inclusive sport,” said Sommer.

“Especially at these early levels. It is a win for school administrators, a win for parents, and a huge win for the kids.”

“Ohio is a very strong bowling state and a lot of communities rally around their bowling centers,” said Martin-Clarke. “We have to make sure we keep doing right by these kids and it will continue to pay back tenfold.”

From small-town Indiana to metro Detroit, from Rockford’s middle schools to southwest Ohio’s community hubs, the message is clear: high school bowling is not just having a moment. It is building a movement.

•

Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

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Tech Trends

TARIFFS, TACTICS,

AND TECH

How Technology Can Help Strike Down Costs

By Sara Paz

This article was written in June 2025. With today's breakneck pace of economic and political change, things could shift dramatically by the time you read this in August. But right now, Sara Paz offers an insightful look into how operators react to new tariffs and how technology can help weather the storm.

S

ince a universal 10% tariff took effect in April 2025 for all imports into the U.S., various industries like family entertainment are trying to make sense of how this added cost will impact their operations, both now and in the future.

A quick scroll through online forums for FEC owners and operators reveals a range of strategies. Some are holding steady, even if the return on investment for new games is slowing—think three weeks to break even on a crane game instead of the usual one. Others pass costs along to guests by raising prices, reducing ticket payouts, or increasing redemption costs.

Tariffs are also throwing a wrench into supplier relationships as suppliers strategize their way through. Some vendors are offering their pre-tariff inventory at original prices, while others are jacking up prices of their stock despite holding months' worth of stock acquired before the tariff took effect. With U.S. tariffs on Chinese imports (including much of the equipment used in bowling and arcade operations) now reaching as high as 145%, some operators are looking to suppliers in Canada and other markets for alternatives.

It is unclear whether these tariffs will spark more U.S.-based production for FEC necessities. Still, one thing is certain: bowling centers need reliable strategies to stay ahead, and technology is one of the most promising.

Cashless and cloud-based business solutions can help centers reduce costs and boost revenue while creating smoother guest experiences.

Mobile wallets, game card kiosks, and online booking systems make it easier for guests to plan and pay in advance, which improves efficiency and reduces staffing needs. Smart kiosks not only allow guests to purchase game cards and play attractions but also allow them to reserve play times, eliminating delays and improving flow.

26 IBI August 2025

Operators who adopt mobile wallet solutions can benefit from faster transactions, fewer bottlenecks, and lower payment processing costs.

Metric results show that mobile wallet usage in family entertainment centers achieves up to a five-time increase in average game card reload value—60% of such reloads happen before guests even set foot in the building. That is an opportunity no arcade-equipped center should miss.

North Bowl, a 40-lane center in Attleborough, MA, with over 1,000 league bowlers, recently invested in its arcade business. "We set up a deal with Embed to switch to a card system, and now we've grown the arcade into a $750,000 business," says owner Ed Kinsley.

By adopting technology like mobile wallets, kiosks, and cloud-based platforms, centers can eliminate common issues like coin jams, long lines, and maintenance management. These systems also capture valuable data—like guest demographics, spending behavior, and game preferences—which operators can use to make smarter decisions and build effective, low-cost marketing campaigns.

There's no telling how long tariff-related uncertainty will last.

But investing in digital solutions is one way for centers to stay competitive, responsive, and profitable. If you are looking for a smart way to combat rising costs, the right tech partner could be the best move you make. We have seen technology's benefits, and the best is surely yet to come.

•

Sara Paz is the Chief Marketing Officer at Embed.

She is a seasoned marketing professional with a track record in driving transformative business results via award-winning marketing at Fortune 100 multinationals and Global Top 10 brands.

Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS FLORIDA

ARIZONA Before the Tucson summer heat hits, the city has two new entertainment centers: Roadies and Bada Bing Bada Boom.

Roadies: What once was a Bed, Bath & Beyond is now an entertainment destination bringing six different activities to Roadies one location—an arcade, bowling lanes, axe throwing, laser tag, "krazy darts," and miniature movie theaters. The new 35,000-square-foot location is just on the other side of Roadhouse Cinemas. For those wanting a more intimate viewing space, the same movies playing at RoadHouse can be found in the miniature theaters at Roadies, which fit about 10-15 people. The bowling lanes use interactive technology called Spark Augmented Reality Bowling, adding visuals, immersive animations, and customizable gameplay. The axe throwing and darts also offer interactive target boards.

Bada Bing Bada Boom: Elvia Sanchez has run three local My Little Angels Daycare centers for thirty years. Now, she has branched out into an entertainment center in south Tucson. She brought her kids into brainstorming a name for her new business. While the phrase, “Bada bing bada boom," might conjure The Sopranos and The Godfather, it comes from the movie Ice Age, in which one of the favorite cartoon characters kept repeating the words. All her kids agreed that Bada Bing Bada Boom would be the perfect name. Her new family center features a food area, an arcade using real tokens at 25 cents each, a bar for adults, billiards, and a dance area. All the arcade games are old school. According to Sanchez, these attractions are only the beginning.

High 5 Heads to Estero with New Two-Story Entertainment Venue Another entertainment center is on the horizon as High 5 Entertainment prepares to break ground on a new venue in Estero, Florida. Slated to open in Spring 2026, the two-story facility will bring a blend of indoor and outdoor attractions, including full-size and duckpin bowling lanes, pickleball courts, axe throwing, laser tag, and more. The project, part of a public-private partnership with the Village of Estero, will rise just east of Coconut Point and promises to be a dynamic addition to the area's growing mix of family-friendly entertainment destinations.

CONTINUED ON PAGE 30

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IBI August 2025 27

Bring the Excitement of the

UNDERGROUND BOW A Proven, High-Energy Bowling Turn Your Lanes into A Destination for HOST ACTION-PACKED EVENTS • BOOST LANE REVENUE • INCREASE “The UBA has helped us have a drastic increase in competitive bowling with an age group we have unsuccessfully attempted to target over the past 10 years.”

“The UBA has been a tremendous asset to our center—bringing in new guests, increasing off-peak revenue, and growing our league base. Their events run smoothly, boost food and beverage sales, and generate amazing word-of-mouth buzz.”

Tab and Tracy Golding, Northside Lanes, Winston Salem, NC

Jared McPherson, General Manager, Bowl America Shirley 727

TRUSTED BY OPERATORS LIKE YOU “We love hosting UBA events. The bowler’s spending on food and beverage is significant, filling slots during slower times for us. Their tournament staff is easy to work with and is always a pleasure to host.”

Bill Cornell, owner High Point Bowling Center, High Point, NC

“The UBA bowlers come ready to bowl, eat and drink. Even though they are extremely competitive and have large prize funds, their philosophy is bowl and party, which equals excellent food and bar sales during UBA events. I highly recommend building a strong relationship with the UBA.” Kathy Kubinak, General Manager, Laurel Lanes, Maple Shade, New Jersey

“The UBA has been hosting events at Triad lanes for many years. The UBA directors running the events are always helpful, ensuring we have everything we need for successful events.

Our employees love hosting the UBA because of the atmosphere it brings into the center.”

Robert Klein, GM, Triad Lanes, Greensboro, NC

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Shorts

CONTINUED FROM PAGE 27

NEW JERSEY

GEORGIA

A giant indoor play space opens in Edison. The 50,000-square-foot spot brings mini-golf and bowling to the town.

Albatross Entertainment boasts an indoor mini golf putting green, plus 32 lanes of bowling, a main restaurant, and private group spaces. There is even a miniature replica of the Eiffel Tower. Play and leisure are Albatross's claims to fame.

A new, high-end duckpin experience is happening in Macon. The Social Duck will feature six duckpin bowling lanes, cocktails, and shareable bites. Socializing is the mission.

NEW YORK

Bowlero in Woodside has officially rebranded to Lucky Strike Queens. The change goes beyond a simple name swap. The center has undergone a comprehensive renovation to complement the high-energy atmosphere associated with the Lucky Strike brand, including specialty cocktails and an expanded arcade filled with state-of-the-art games designed for all ages.

Michael Martell, a bowling champion who learned to bowl at Maple Family Centers has opened a pro shop at Maple Center in Coram. The Martell Method Pro Shop and Coaching offers bowling balls, accessories, apparel, custom drillings and fittings, and lessons. Martell is a seven-year member of the PBA, took second place in the USBC Masters in 2023, and has been threetime member of Team USA. He knows the Maple Family Centers from childhood as his mother is a long-time Maple employee. He knows the business of running a pro shop as he previously served as the operator of a pro shop for five years. His background also includes coaching on the collegiate level.

WISCONSIN

In Green Bay, 60-lane Ashwaubenon Family Fun Center has the bragging rights of housing the largest Neoverse system offered by QubicaAMF. Neoverse is a multisensory experience that includes a large LED video wall located above the pins.

TEXAS

New Caney is welcoming a new 45,000 square-foot entertainment center called Lumos. Attractions abound including bowling, axe throwing, a 7D motion encounter, VR games, karaoke, laser tag, and a restaurant and bar. The location’s themed laser tag will be spread over two levels. This fun space will result in creating over 150 jobs.

Decatur is now home to Cats Alley. This entertainment center is bringing bowling back to the area. It will feature 16 lanes of tenpin bowling alongside billiards, a full bar and kitchen, and an arcade.

Cats Alley

30 IBI August 2025

Vivid.

Immersive.

Amazing.

The new bowling entertainment universe from QubicaAMF

Learn More

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.p1-ag.com GetAnswers@P1-AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.wearecreativeworks.com sales@wearecreativeworks.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

32 IBI August 2025

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

248.375.2751

www.newcenterconsulting.com ghartsho@yahoo.com

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

800.942.5939

www.steltronicscoring.com Info@steltronicscoring.com

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

231.343.2043

www.brunswickbowling.com Info@brunswickbowling.com

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

515.289.6125

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Entertainment ORANGE DOOR MUSIC

Chet Littlefield

978.590.8708

www.orangedoormusic.com chet@orangedoormusic.com

Orange Door provides an entertainment and marketing platform that centers can integrate with their existing TVs to display highly engaging music videos, pub games, and digital advertising.

IBI August 2025 33

PREFERRED VENDOR LIST Food/Beverage SLOW & LOW

Jon Holecz

drinkslowandlow.com jholecz@cooperspirits.com

203.671.1496

Slow & Low is an award-winning lineup of ready-to-serve Old-Fashioneds, crafted for speed, consistency, and serious bar-quality. Ranging from 80 to 100 proof, it’s the ultimate plug-and-pour solution for high-volume accounts looking to serve premium cocktails without slowing down.

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza Ravi Shankar

310.693.5165 310.693.5165 ext. 1

www.decibel-studios.com guy@decibel-studios.com ravi@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

34 IBI August 2025

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI August 2025 35

PREFERRED VENDOR LIST Redemption Supplies

A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Michael Nowak

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered.

With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

Training

TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

36 IBI August 2025

Classifieds

Could You Be IBI ’s Next Creativity Award Winner?

WHAT DO WEDDINGS, FUNERALS, AND A HOLIDAY TRAIN HAVE IN COMMON? They’ve All Happened Inside A Bowling Center… & Now it’s YOUR turn to impress!

If your center has done something bold, quirky, heartwarming, wildly creative—or just plain unforgettable—we want to hear about it.

Winners get: • A spot on IBI’s December COVER • A feature story shared industry-wide • A one-of-a-kind plaque Congratulations to IBI's Previous Winners: 2024: Bayside Bowl, Portland, ME 2023: DiDonato's Family Fun Center, Hammonton, NJ 2022: Huikko's Bowling and Entertainment, Buffalo, MN

Think your center has what it takes?

Email Stephanie@bowlingindustry.com and tell us what makes your center stand out from the rest!

200

$

www.BowlingIndustry.com

SIGN UP FOR IBI’S DIGITAL NEWSLETTER

IBI! GET FEATURED IN

IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI August 2025 37

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800) 255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800) 255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

38 IBI August 2025

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800) 255-6436 or jayhawkbowling.com

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

E H T G N I L E FU

FUTURE OF

BOWLING

ESS)

(AND YOUR BUSIN

Storm and Kids Bowl Free have joined forces on a multi-year mission to attract more youth to the sport of bowling — through leagues, competitions, and real game-time excitement.

Exclusively for KBF Centers

The STORM Xperience

for Players New to Bowling

A free, built-in bonus for KBF kids that makes bowling even more exciting and engaging: • Online coaching from Storm’s top youth coaches • Skill tips from the Storm Evolution Team • Exclusive prizes from Storm • Track scores through the KBF App & build a KBF bowling average • Awards and recognition from KBF • Info on new bowling opportunities

100% free for KBF bowlers Ignites interest in the sport Grows your future league bowlers Want to Grow Youth Participation at Your Center? Let’s Talk!

Bruce Davis Gar y Hulsenberg

1-800-369-4402

Gary.Hulsenberg@StormBowling.com

1-877-841-4590

Bruce@BowlingBusinessBuilders.com

Adaptive String Length Technology

Patented

Here’s to changing string length automatically!

Only EDGE String effortlessly operates at two different string lengths—a longer USBC-Approved length for certified competition and a shorter length optimized for casual play.

Patented Adaptive String Length Technology seamlessly moves between string lengths based on the type of play, ensuring optimal frames-per-stop performance for every situation.

To learn more visit:

“Adaptive String Length is great and its easy! Our EDGE String machines run mostly in casual mode but switch into USBC-Approved mode for league play – it’s all seamless. When bowlers come practice during casual play times, we open their lane in USBC-Approved mode with a simple click in Conqueror X.” Bob Ramelow Assistant Manager, Grand Sierra Resort and Casino 58 lanes of EDGE String, 400+ League Bowlers