2025 May issue

Long Running Tournament Packs the House & Pays Out Big!

GO PRO WITH BMI

FLIP!

Proprietor’s

ONE INDUSTRY, ENDLESS POSSIBILITIES

The beauty of the bowling business is that it comes in many shapes and sizes. Some centers are steeped in retro charm, others hum with the sounds of arcade games and interactive lanes, and some keep it classic—no frills, just strong league play, and great food. What unites them all? A shared commitment to creating memorable experiences and a willingness to adapt, whether that means adding LED walls, upgrading the snack bar, or simply greeting every guest like a regular.

Take Al-Mar Lanes in Bowling Green, OH. This 16-lane gem proves you don't need a mega-center to make a major impact. For nearly three decades, owners Bill and Yogi Wammes have built a PBA50 Regional Tour stop that draws crowds, camaraderie, and serious talent. Their annual event blends top-tier bowling with community spirit—all powered by passion.

A few states away in downtown Little Rock, AR, Dust Bowl

Lanes & Lounge is serving up strikes with a side of vintage vibes. General manager Jordan Baker, who started behind the bar, now leads a thriving retro-inspired venue where hospitality, hustle, and clever management have made the center a hit. With just eight lanes and a big personality, Dust Bowl proves that good design and excellent service never go out of style.

We're also kicking off a practical two-part series from proprietor Steve Cieslewicz on what to know before selling your center. From financial prep to tax tips, Steve lays out

the real-world advice every operator should consider before making a big move.

Need a quick mindset shift? Paul Lane brings the focus back to hospitality—because no matter how tech-savvy your center is, it's the people who keep the business rolling. His column is full of simple but powerful ways to make guests feel welcome, seen, and eager to return.

SPECIAL SECTION ALERT!

Don't forget to flip this issue over to explore Innovations in Action—our special section packed with bold ideas and future-focused tools for operators looking to stay ahead. From booking systems and self-serve kiosks to immersive games and coaching tech, this bonus section shows how smart upgrades can make life easier behind the scenes and more exciting on the lanes. Ryan Vasko's coast-to-coast coverage highlights the centers and suppliers leading the charge. A huge thank you to the companies featured in this section for pushing boundaries and moving the industry forward. Your commitment to innovation is what keeps this business exciting!•

By Stephanie Davis – Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: Haven't browsed the 2025 What's Hot & Trending Product and Resource Guide yet? Scan the QR code and see how today's standout products are making waves at the center level.

Bowling Industry Leader IBI Subscriber

This month, we feature Marshall Smith from Spins Bowl Poughkeepsie. Spins Bowl Poughkeepsie // Poughkeepsie, NY

34 Lanes // Arcade // Redemption // Axe Throwing // Pool Tables

Number of years in the bowling industry: 18

What is your favorite part of being in the industry? I love working in an industry I genuinely enjoy. As I always say, my job is to make sure people are having fun.

What is the most challenging part of operating your business? Getting customers through the door is a constant challenge. Another big hurdle is finding a mechanic who truly understands AMF 8270 machines.

What's one tip you would give to less experienced operators? Don't be afraid to break out of the mold and try new things.

What do you see as the next big trends in the business of bowling? I think string pinsetters will become the norm over the next decade. Also, more traditional bowling centers will need to diversify into other recreation and entertainment areas to keep up with changing customer expectations.

What is your opinion on the future of league and tournament play? The future of league and tournament play really depends on the region. We used to have a strong base of manufacturing and blue-collar leagues, but with the decline of local manufacturing, we've become a more whitecollar community.

Our league numbers have dropped, but on the flip side, we've seen an increase in kids' birthday parties and corporate events. The key is to give your community what it's looking for. We host a few annual tournaments for our local association and league bowlers.

How do you motivate staff to perform at a high level? I believe in being quick to praise and quick to correct. Recognize good performance as soon as it happens, and address problems before they become bigger issues.

Do you host any special events unique to your center? We're lucky to have a kitchen staff and facility capable of producing a variety of buffet options alongside our regular menu. This adds a unique touch to corporate events, family reunions, end-of-season league banquets, and other gatherings. We've hosted car shows in our parking lot, run an annual Special Olympics tournament, and regularly partner with local charities for fundraising events.

What are your tips on maintenance and security? Having proactive and alert staff who walk the center during peak hours really helps curb bad behavior and mischief. We've had issues with bathroom vandalism in the past, so staying vigilant is key. We also have two overnight cleaners who handle most basic maintenance. Anything beyond their capabilities is handled by outside contractors, and it's important to pay those contractors promptly. You don't want to burn bridges with people you rely on.•

What is a Bowling Industry Leader?

A Bowling Industry Leader embraces continual personal and business growth, prioritizes the latest industry knowledge, and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business. Results-driven and resourceful, Bowling Industry Leaders utilize available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

Marshall Smith

THE HOSPITALITY MINDSET

Making Every Guest Feel at Home

By Paul Lane

Whether you run a classic bowling center or a high-energy family entertainment center (FEC), you are in the hospitality business. And in hospitality, first impressions aren't just important—they're everything. From the moment a guest steps through your doors their experience begins, and how you welcome them will set the stage for future business.

Think about the last time you checked into a great hotel. The staff was warm, attentive and genuinely happy to see you. They treated you like a valued guest, not just another customer. That's the gold standard of hospitality, and it should be the same for your bowling center or FEC

FIRST IMPRESSIONS MATTER

You only get one shot at a first impression, and a simple, friendly greeting can set the tone for a great visit. Your front desk team should welcome guests warmly:

"Hi, welcome to ABC Lanes! Is this your first time with us?"

If it is, that is the perfect opportunity to give them a quick rundown of what to expect. Better yet, have a staff member guide them to check-in, explain how things work, and offer assistance, just like a hotel concierge.

At some centers, self-check-in kiosks are becoming the norm, similar to those at airports or grocery stores. But even with automation, a friendly face should always be available to help. A quick "Let me know if you need anything!" goes a long way in making guests feel at ease.

BE THEIR GUIDE

For newcomers, a quick tour can make all the difference. Show them how to order food from their lane, explain how arcade redemption works, and point out amenities they might not have noticed. If they have kids, highlight lightweight bowling balls, bumper bowling options, and safety tips.

Think of it like joining a new gym. A staff member typically walks you through the facility, introduces you to equipment, and helps set up a workout plan. Your bowling center should offer the same level of hospitality, ensuring guests feel comfortable, informed, and excited about their experience.

SMALL TOUCHES MAKE A BIG IMPACT

Want to make a lasting impression? A welcome package is a simple yet powerful tool. A small envelope with a coupon for a free drink, a discount for their next visit, or a prepaid arcade card can turn a first-

time guest into a loyal customer. Everyone loves a gift—it is a feel-good moment that keeps your center top of mind.

THE GOODBYE

IS JUST AS IMPORTANT

Remember, the only product your guests take home is a memory of their visit. Never let them leave without a warm sendoff. A simple "Thanks for coming! We hope to see you again soon!" makes a lasting impact. This is also the perfect moment to add them to your database for future promotions—perhaps with a follow-up email thanking them for visiting and inviting them to special events.

Encourage guests to share their experiences on social media. A photo, a tag, or a quick review can introduce your center to potential new visitors in the most organic way possible.

SET THE STAGE FOR A SEAMLESS EXPERIENCE

Beyond guest interactions, small operational details reinforce a welcoming atmosphere.

1. Employee Identification – Staff should wear name tags and uniform colors (like a bold red tee) so guests can easily spot them when they need help.

2. Clear Signage – Navigating a center should be effortless. Labels like Bowling Lanes, Arcade, Snack Bar, Pro-Shop, and Restrooms eliminate confusion.

3. A Safe Parking Lot – A dimly lit parking lot can feel unwelcoming— even unsafe. Ensure your lot is brightly lit to make guests feel secure from the moment they arrive until they leave.

HOSPITALITY IS YOUR SECRET WEAPON

Ultimately, hospitality is what keeps guests coming back. Think about your best experiences at a restaurant, hotel, or entertainment venue—what made you feel valued? Apply those same principles at your center, and you will build a business where guests are not just customers, they are fans •

Paul Lane has had an extensive background in marketing since 1960, especially in the international arena, in a career that spans more than 50 countries. This includes a 30-year tenure with AMF Bowling Inc. (1960-1990). Since 1990 he has worked as an independent contractor assisting more than a dozen major domestic and international companies in the bowling industry in a variety of marketing assignments.

Success With

REDEMPTION STRATEGY AN UPGRADED

Inside Austin’s Bold Take on Redemption and Cranes

By Stephanie Davis

Austin’s in Pflugerville, TX, isn’t just an entertainment center—it’s an action-packed playground with something for every age and energy level. From go-karts to laser tag, bowling to bumper boats, a 160-game arcade and two sports bars, it’s a destination that delivers on fun.

In 2021 Austin’s doubled their footprint with a major remodel including a totally new approach to redemption. Out went the old wall-and-counter model, and in came a walk-in, retail-style store that transformed the guest experience.

A BOLD MOVE

Michael Goss, owner of Austin’s, had a clear vision. “He didn’t want redemption to feel transactional,” explained Westerman, senior entertainment director at Austin’s. “He wanted it to feel like a shopping experience—something higher-end, but still approachable.” To help make that vision a reality, they partnered with Redemption Plus. “Michael knew what he wanted, but didn’t have a full plan so they helped turn our concept to reality.”

The upgrade was more than cosmetic. It shifted the focus from kid-centric novelties to a broader range of prizes. Some of their unique merchandise includes hammocks, gaming chairs, electric guitars—even coffee makers. And while some of these bigger-ticket items move slower, Westerman says they’re a key part of the appeal.

A WINNING CRANE STRATEGY

That same commitment to quality and guest satisfaction carries over into every corner of Austin’s, including their high-performing crane games. With over 50 crane stations, keeping each one stocked with a unique mix of prizes can be challenging, but one Lisa embraces. “I don’t duplicate merchandise in the cranes,” she said. “It takes some effort and creativity, but guests notice the variety. It’s important to keep the perceived value high.”

And unlike many centers that run cranes with a tighter payout percentage, Austin’s philosophy is more generous. “Our payout is about 25%, which is a lot higher than average,” Westerman said. “But we believe winners make players. When guests win, they want to play again—and we want them walking around with prizes in their hands.”

Interestingly, one of their more surprising merchandise strategies has been the total removal of plush from the

redemption store. “Michael didn’t want plush in the store—only in the crane games,” Westerman said. “At first, I was skeptical. I couldn’t imagine a redemption area without plush. But it’s worked beautifully, and I learned a lot from it.”

SMALL REFRESH, BIG IMPACT

Austin’s keeps things interesting with a redemption refresh every year, after summer wraps up. It’s a practice that keeps things exciting for returning guests—and helps the space feel like a new experience, even for regulars. “Each year, Redemption Plus helps us reimagine the space. They come in and do a beautiful job—it really feels like stepping into a brandnew store and guests love it,” said Westerman.

“Redemption is usually the last place we see guests before they leave,” she said. “We want to send them out with a smile. Ultimately, the prize mix isn’t just about toys or trends—it’s a strategic part of the business and guest feedback has been loud and clear,” she said. “They love what we’re doing. And our overall traffic continues to show it.”

Austin’s has mastered the art of guest loyalty by making redemption part of the fun. With smart prize choices, regular updates, and a strong crane game strategy, they’ve created an experience guests want to return to.•

WESTERMAN’S ADVICE FOR OTHER OPERATORS

Know your audience. Tailor your prize selection to match the guests who are actually walking through your doors. “Pay attention to who’s spending time in your center,” Westerman advised. “Don’t limit your prize mix too much—variety matters.”

Tap into the industry. “Stay connected,” she said. “Events like IAAPA are goldmines for ideas and inspiration. When we were planning our remodel, Michael made a point to reach out to other operators. There’s no one-size-fits-all solution, but there’s a lot to learn from others who’ve been through it.”

Make it personal. Small gestures go a long way. “When kids are browsing prizes, hand the parents a piece of candy and thank them for coming,” Westerman said. “It shows appreciation—and makes them feel valued.”

Lisa Westerman left, with a Redemption Plus team member.

By Mark Miller

How a Vintage Venue and a First-Time GM Are Winning Over Little Rock REAL RESULTS RETRO VIBES,

Just blocks from the William J. Clinton Presidential Library and the Arkansas State Capitol, two unassuming buildings sit side by side in downtown Little Rock. At first glance, they could be office spaces, but inside, they're buzzing with craft beer, cocktails, and the crash of bowling pins.

These are Fassler Hall, a German beer hall, and Dust Bowl Lanes & Lounge, a retro-styled bowling alley straight out of the 1970s. Together, they've become a unique hub for food, drink, and entertainment in the heart of the city. And at the center of it all? Jordan Baker stepped into the Dust Bowl general manager role in February 2024 and added Fassler Hall to her resumé in October.

Both venues are part of the McNellie's Group, the hospitality brainchild of Elliot Nelson based in Tulsa, OK. His empire has grown to include three bowling centers and 17 restaurant concepts across 24 locations in Oklahoma and Arkansas. The original Dust Bowl opened in Tulsa in 2011, followed by Oklahoma City in 2015 and Little Rock in 2018. Each Dust Bowl location is known for its lovingly preserved vintage wood lanes, 1970s design, and welcoming vibe.

The Little Rock Dust Bowl includes a full-service bar, patio, and a two-lane private suite for rental. The other six lanes are open to the public and in high demand. All eight lanes are typically

booked with families on Friday and Saturday nights and even during the day on Saturdays.

"We've been working hard this year to ensure our lanes stay up and running. We learn as much as we can and fix them on the fly to ensure that people who make reservations can bowl," said Baker, 34, who initially joined as a bartender when the venue launched in early 2018.

Weekends are consistently packed, with families filling lanes even during the daytime on Saturdays. Baker credits the recent surge in popularity to one key factor: consistency in operating hours, guest offerings, reliable equipment, and dependable service. "I think that makes

a difference in keeping business high on weekend nights," she said.

"Little Rock is a small town. There's a lot of word-of-mouth marketing, which is the primary thing we focus on. Sometimes, we may have a party of two on a date, and those two tell their friends they had a great time, sharing their experiences. We focus on good service, people having a good time in the building, and bringing new customers into the business."

Baker has also worked to grow group bookings, from corporate parties to birthdays. Juggling reservations, staffing, and service, she's learned to maximize every inch of the eight-lane space.

Jordan Baker, GM

Photos courtesy of Kaitlin Benight

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"One thing I've learned is to be a little more flexible in getting lanes booked," she said. "But that's been the most fun part of the job; it makes a bottom-line difference."

The private rental suite, which includes two lanes and shoe rentals, costs $200 an hour on Fridays and Saturdays and $150 on Sundays and Tuesdays–Thursdays. Dust Bowl is closed on Mondays unless the entire venue is rented, while Fassler Hall is open seven days a week. After 8 p.m., Dust Bowl becomes strictly 21+, embracing its cocktail bar atmosphere.

When Baker was asked to lead Dust Bowl, she had zero experience running a bowling center, let alone fixing machines. "I didn't know anything about mechanics or how to run a bowling alley," she admitted. "But I like to say I'm a little bit Type A. I enjoy planning and figuring out how things work and how to put them in play. So that was really what I did when I took over. It's been a lot of hands-on training!"

That training has been both hands-on and after-hours.

"There were a lot of nights that I watched to see what different things mean," she said. "I would have our head mechanic for all three locations, Nick Sparks, do a big one-on-one explanation of how the machines work. Now, I can change filters and fix a chassis, which is crazy! A year ago, I said, 'I don't know

if I want to touch this.'" She credits Sparks with being just a phone call away to talk her through maintenance mishaps.

"Now I can call my mechanic any time, and he is so good at talking me through things on the phone. A lot of it has been through trial and error." With only six public lanes, downtime means lost revenue, so Baker has a local expert on call when needed.

The lanes are cleaned daily with Kegel lane machines, and MidStates Resurfacing of Kansas recently refinished the wood surfaces. Though synthetic lanes were considered, the team preserved the original wood for its unique appeal. "Having old lanes like that is aesthetically pleasing to me," said Baker. "We have people come in all the time who have never bowled on those types of lanes before."

Originally from out of state, Baker moved to Little Rock about 15 years ago and held various bartending jobs before joining the McNellie's team. Before being promoted, she was assistant manager and events coordinator at Fassler Hall. She now oversees their 23 full-time and four part-time staff across both venues.

"We're a company that cares for our people," she said. "We provide health insurance for our

full-time employees. We love being able to work with people's schedules." "It's just a company that fits and takes care of us, which is a big reason I've stayed. I still have four full-time employees who work for me and are managers who have been with me since we opened. They take care of me, and they take care of my staff."

Fassler Hall offers a German-inspired menu, 18 beers on draft, and 32 taps in total—including several German brews. Dust Bowl, meanwhile, holds a distinct place in the local entertainment scene. While two traditional bowling centers are nearby, there's nothing quite like Dust Bowl's quirky, camera-ready aesthetic that attracts guests who enjoy taking photos and soaking in the retro vibe. Whether you visit for the strikes or the style, one thing's for sure: the '70s never looked so cool. •

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

MODERN BEATS VINTAGE LANES

Milwaukee's Falcon Bowl Preserves Its Roots—While Rocking A New Rhythm

By Patty Heath

Milwaukee's Falcon Bowl opened its doors in 1915, making it one of the country's oldest continuously operating bowling alleys—the fifth oldest, to be exact. This cozy six-lane spot tucked into the Riverwest neighborhood has been more than just a place to bowl for over a century. It's been a community hub, a neighborhood hangout, and a piece of local history.

In 2021, that legacy was in jeopardy. The building's longtime owner, the Polish Falcons Nest 725, listed the property for sale. Whispers of redevelopment and condos loomed large, sparking fears that Falcon Bowl's long run might be over.

Thankfully, the Riverwest Investment Cooperative (RIC) stepped in. This community-minded group saw the space's cultural value and jumped at the chance to preserve it. They had a vision—not to modernize Falcon Bowl but to celebrate and revitalize what made it special in the first place.

At the time, the bowling center was run by 75-year-old Lynn Okopinski, who had managed it for an impressive 45 years. Ready for retirement, she handed over the reins to a new team with deep bowling roots. Childhood friends Bill Desing and Russ Grabczyk and Dan and Amy Gnadt—owners of Castle Lanes in Racine and South Shore Bowl in Cudahy— became the eighth owners in Falcon Bowl's long history.

When the new crew took over, the place was only open three days a week. But they weren't looking to turn Falcon Bowl

into something new; they wanted to let its charm shine again. That meant breathing new life into the retro basement lanes, sprucing up the beer garden, expanding the arcade, and tackling a few renovations while keeping the vintage vibe intact.

Slowly but surely, things started to click. The center ramped up to seven days a week. But perhaps the biggest turning point was the upstairs hall. Back then, it hosted weddings, dinners, and community events. The new owners saw potential—and turned it into a stage for local music. It's one of Milwaukee's most exciting small music venues, with three to four concerts a week expected this spring and fall.

Today, Falcon Bowl is more than just a bowling alley. It's a little bit of a dive bar, a little bit of a live music venue, and a whole lot of community spirit. With classic lanes, cold drinks, good eats, and great tunes, it's found the perfect formula to keep rolling strong.

Another 100 years? Don't bet against it.•

MARKETING MAGIC FROM MEMORABLE MOMENTS TO

Why An Instagram Wall Is Smart Marketing

By Stephanie Davis

When my daughter was getting married, her future motherin-law threw a bridal shower that raised the bar. The event was full of thoughtful details, but what struck me was the Instagram-worthy mimosa bar. The setup was stunning, with gorgeous floral accents, colorful garnishes, and a backdrop that practically begged to be photographed. The younger crowd treated it like it was the most natural thing in the world to gather around and snap endless photos, and I couldn't help but be impressed—and a little surprised. How times have changed! Moments like these have become essential elements of social gatherings, especially for Millennials and Gen Z, who are drawn to 'Instagrammable' experiences.

Reflecting on that shower, I realized that creating photo-worthy spaces isn't just a trend for weddings or private parties. It's a smart strategy for any location-based entertainment center. Surprisingly, while scrolling through social media searching for ideas for readers, we still don't come across that many Instagram walls. Why not? They're relatively easy to create, engage younger audiences, and give guests a perfect excuse to post on social media, promoting your venue for free.

A visually appealing Instagram wall encourages guests to take photos and share them with friends and family, tagging your location or using branded hashtags. This increases your center's visibility, potentially attracting new visitors. Having three kids in those age groups, I can attest to how often they stop to get the right shot and immediately share it. I'm sure many of you have witnessed this with your families or friends, and it's become part of the social experience.

If you update the design seasonally or for special events, you give guests a reason to return for fresh photo ops. This way, you keep things

engaging for regular visitors and generate even more content for your brand. Tie in your Instagram wall to promotions, holidays, or new features, and let guest-generated photos do the talking.

When creating these photo-friendly spaces, getting input from your younger, trend-savvy team members is a great idea. They're likely in tune with the latest social media trends and can offer insights on what works. Platforms like Pinterest and Etsy are goldmines for inspiration, as is keeping an eye on what nearby bars, restaurants, and social venues are doing.

Here are a few design tips to consider:

Experiment with Lighting.

Good lighting can make or break a photo. Natural light is always a win, but don't be afraid to get creative with neon signs, string lights, or LED installations that add ambiance and visual interest.

Details Really do Matter!

Think of quirky decor, vibrant colors, and fun props. Small touches can make a big difference in how your photo spot stands out.

Make It Easy for Guests to Share.

Encourage guests to use branded hashtags and offer incentives, like discounts or giveaways, to tag your venue in their posts. This is a simple way to increase your reach and engagement.

Show It Off.

Add clear signage to ensure visitors know exactly where to go for the perfect shot. Outside murals are also fantastic for catching the attention of people passing by or those about to enter.

Creating spaces like these is about more than just photo opportunities; it's about adding another layer of fun and connection to the experience at your center. Whether it's a bridal shower or a night out on the lanes, these moments become lasting memories, beautifully documented and shared with the world. So, why not make your center part of that story?•

FOR A CHANCE AT A LIMITED EDITION PRIZE VISIT US AT

READY TO SELL? NOT SO FAST

Avoid Common Pitfalls to Get the Deal You Want

with Steve Cieslewicz

Let's be honest: if you've owned a center long enough, you've probably had one of those tough years where you say, "That's it—I should just sell the place." You're not alone. We've all been there.

But here's the thing: selling a bowling center isn't like selling your house. You don't just call up a realtor, get a couple of comps, slap a price on it, and wait for offers. It's a whole different ball game.

I've never personally sold a center, but I've had several friends who have. After talking with them and doing some digging, I've gathered some valuable dos and don'ts to help you navigate the process. This month, I'm writing Part One of a two-part article addressing the topic.

IS IT THE RIGHT TIME TO SELL?

Selling your business is a significant decision, and timing is everything. Think of it like buying a car—you see one you love, test-drive it, and get caught up in the excitement. Three months later, those payments start, and buyer's remorse sets in.

It's the same with selling your center. You might have an interested buyer and a solid-looking offer. But before you leap, you must step back and do your homework.

Several years ago, I had someone seriously interested in buying my center. So, I called my accountant and banker. My accountant helped set a ballpark price, and my banker walked me through the financial reality: loan payoffs, capital gains taxes, and what I'd walk away with. He also pointed out something I hadn't fully considered: my current salary and owner perks. "Where are you going to find a job that pays like this?" he asked.

That conversation opened my eyes. I wasn't ready, and the deal didn't make sense. If you want to sell smart, you should start prepping at least one to three years in advance.

Selling a business you've poured your heart into—or one that's been in your family for generations—can be an emotional rollercoaster. You may feel proud of what you've built yet uncertain about what comes next. Letting go can feel like losing a part of your identity, especially when the business has been more than just a job. But if you're emotionally prepared and confident in your advisors, you'll be better positioned to navigate the experience.

'Don't sell your center when you want to sell. You want to sell when people want to buy.'

COMMON MISTAKES TO AVOID WHEN SELLING YOUR CENTER

1. Guessing Your Business Value

You might think you know what your center is worth—but chances are, your estimate is off, whether too low or too high. Being emotionally invested is natural, but letting feelings guide your pricing can turn serious buyers away. That's why it's essential to bring in a professional. A business broker or industry consultant can provide an objective valuation and help you set a realistic asking price. Don't rely on assumptions—work with someone who understands the industry and has the experience to guide you.

2. Not Considering Tax Implications

Selling your business can trigger significant tax consequences. Ignoring this can lead to unexpected costs. Consult with a financial advisor or tax professional early in the process.

3. Neglecting First Impressions

First impressions matter! If detailing your car before selling gets you 5%–10% more, imagine what a little fresh paint, elbow grease, and decluttering can do for your center. Clean it up and make it shine. Looks do make a difference here –inside and out.

From the Proprietor’s Desk

4. Messy Financial Records

Nothing scares off a buyer faster than sloppy books. Have at least three to five years of clean, organized financial records ready to share. It builds trust and speeds up the process.

Travis Harper of First Frame Bowling and the Hansell Group reminds operators not to overlook revenue and expenses that aren't directly tied to your core business. These may include the following, if applicable to your operation:

1. ATM Commissions

2. Lottery Commissions

3. Rental Income

4. Arcade Commissions (For leased games)

5. Gaming Commissions

6. Interest Paid (Expense)

7. Any other revenue or expenses not directly related to the operation of your primary business.

"Poorly put-together financials can cost you big when it comes time to sell your center. As an exit strategy specialist, I have seen these cost proprietors $100,000 or more on their final sale price. If you were to pay somebody within the industry a few thousand dollars to evaluate and help correct your financials, it would more than pay for itself," said Harper.

5. Failing To See Through A Buyer's Eyes

You know the ins and outs of your business, but buyers see things differently. You might overestimate your strengths and downplay your weaknesses. Be transparent. Don't gloss over issues with staffing, maintenance, or operations. Eventually, the truth will come out, and misrepresentation can derail a deal or create legal headaches. It's important to consider what a buyer sees, warts and all.

6.

Choosing The Wrong Buyer

Selling your business isn't just a transaction; it's your legacy. Don't sell to just anyone. Make sure they're financially qualified and genuinely passionate. Walking away is okay if your gut says it's not the right fit.

7. Poor Timing

The best time to sell is when things are going well. Waiting until business is in decline can hurt your chances of getting a fair price or even finding a buyer.

8. Do Not Entertain "Tire-Kickers"

Not everyone who shows interest is serious. Some want a peek behind the curtain. Be careful who you share financials and sensitive info with. Make sure they're qualified before giving access to your books,

Selling your center is a big deal financially and emotionally. If you take the time to plan, prep, and partner with the right professionals, you'll put yourself in a much better position to sell smart, on your terms, and with fewer regrets.

Stay tuned for Part Two of the series next month. In the meantime, keep on rolling!•

–Steve

Steve Cieslewicz owns Whitetail Lanes in Amherst Junction, WI, and regularly contributes to IBI magazine.

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MEET ROSS VICKERS OF

Ross, how long have you been with Orange Door, and what’s your role there?

Ross: I've been with Orange Door for 20 years and serve as president. It's been quite the journey.

What are the most significant ways Orange Door supports bowling and entertainment centers?

Ross: This is twofold. First, we help turn quiet nights into packed houses. Our hosted games, like Bar Beats Bingo and You Guessed It Trivia, are designed to be played by groups of people in teams. It’s a fun, competitive way to attract people to the venue, and guests have a tremendous amount of fun, so the return visits each week are strong.

We also help centers make a significant visual impact with video projectors above the lanes, transforming typically blank walls into eye-catching entertainment. The synchronized, immersive vibe livens up the entire atmosphere at an affordable price.

How can centers create the right atmosphere for different audiences?

Ross: Our customizable music video playlists can quickly shift from family-friendly during the day to more adultfocused at night, and flexibility is built in. On top of that, our advertising features let centers subtly promote specials, events, and more, all while guests are enjoying the show.

How easy can an operator get started with your platform?

Ross: We keep it simple. We help set everything up, from music playlists and scheduling to loading in digital signage content. Once it's all in place, it's "set it and forget it."

What sets Orange Door apart in the market?

Ross: Without a doubt, our customer support! We are the only service provider in this space that offers complimentary

graphic design. And we’re also the only provider that produces game shows in video, which keeps guests engaged more. That level of service is hard to beat.

What setup does a center need to run your bar game shows?

Ross: Just a laptop with an HDMI connection to the AV matrix and a microphone. That’s it!

Can your game shows integrate with a center’s existing entertainment system?

Ross: Most of the time, yes—it’s usually a pretty smooth integration.

How do your games compete against traditional trivia or karaoke nights?

Ross: As I mentioned, we're all about video. That added visual element really boosts engagement and makes the experience more entertaining overall. Guests are more likely to stick around and come back.

What’s your favorite part of the job?

Ross: I love seeing the difference we can make for a center. Helping boost their top-line results and watching them transform into modern, vibrant entertainment spaces, it’s incredibly rewarding.

What do you enjoy doing when you’re off the clock?

Ross: Golf and fishing are my go-to's. And every now and then, my wife and I go bowling, but she tends to beat me at our local center.•

"Inside Line" features a team member from one of our industry partners. It’s always fun to learn more about the people behind the products and services that help keep bowling centers and FECs running strong. This month, we caught up with Ross Vickers, President of Orange Door.

Inventory

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UNDERGROUND BOW

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Turn Your Lanes into A Destination for HOST ACTION-PACKED EVENTS • BOOST LANE REVENUE • INCREASE

“The UBA has helped us have a drastic increase in competitive bowling with an age group we have unsuccessfully attempted to target over the past 10 years.”

Tab and Tracy Golding, Northside Lanes, Winston Salem, NC

“The UBA has been a tremendous asset to our center—bringing in new guests, increasing off-peak revenue, and growing our league base. Their events run smoothly, boost food and beverage sales, and generate amazing word-of-mouth buzz.”

Jared McPherson, General Manager, Bowl America Shirley 727

TRUSTED BY OPERATORS LIKE YOU

“We love hosting UBA events. The bowler’s spending on food and beverage is significant, filling slots during slower times for us. Their tournament staff is easy to work with and is always a pleasure to host.”

Bill Cornell, owner High Point Bowling Center, High Point, NC

“The UBA bowlers come ready to bowl, eat and drink. Even though they are extremely competitive and have large prize funds, their philosophy is bowl and party, which equals excellent food and bar sales during UBA events. I highly recommend building a strong relationship with the UBA.”

Kathy Kubinak, General Manager, Laurel Lanes, Maple Shade, New Jersey

“The UBA has been hosting events at Triad lanes for many years. The UBA directors running the events are always helpful, ensuring we have everything we need for successful events. Our employees love hosting the UBA because of the atmosphere it brings into the center.”

Robert Klein, GM, Triad Lanes, Greensboro, NC

COMMUNITY BUILT ON FUELED BY PASSION,

Long Running Tournament Packs the House & Pays Out Big!

By Stephanie Davis

At Al-Mar Lanes in Bowling Green, OH, something special happens every July.

For nearly three decades, this 16-lane center, owned by Bill and Yogi Wammes, has hosted one of the most popular, longest-running, and highest-paying senior events on the PBA50 Regional Tour—the Gary Schluchter Memorial Central/Midwest Classic. What started as a small idea back in 1997 has grown into a can't-miss weekend for pros, amateurs, fans, and the local community.

And while it may not be the biggest center on the map, AlMar has earned its reputation for running a world-class event that punches well above its weight.

FROM BOWLER TO HOST

Bill Wammes knows what it's like to chase the dream of being a professional bowler. He gave it a shot in his younger years before realizing how difficult it is to make a steady living on the lanes. That experience shaped what would eventually become a labor of love.

"When I was young, I bowled on the PBA tour and quickly found out how hard it is to make a living doing what I loved," Wammes shared. "So, I figured the next best thing would be to buy an alley." Years later, when he turned 50, Wammes dipped his toe into the senior circuit and got an idea.

"Someone suggested I host a regional tournament, but I didn't think we could since we're only a 16-lane house. Then, I found out we could host a senior regional. That was in 1997. We held our first event that year, planned to try it once more, and we've been doing it ever since." Wammes competed in the event for years but eventually stepped aside to let others take the spotlight once he was no longer cashing in. Still, the tournament kept rolling—both literally and figuratively.

A BIG DRAW FOR PLAYERS AND FANS

Today, Al-Mar's senior tournament isn't just a fun local event—it's a serious stop on the PBA50 regional schedule. The prize money has grown from $2,500 to a whopping $5,000 for first place, making it the highest-paying PBA50 regional event around. For context, the national senior

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tournament only pays out $8,000 to the winner, while most regional stops offer just $1,500.

"We love the PBA, and I know how hard it is for the senior guys to make money from bowling," Wammes said. "We wanted to create something meaningful. If you finish in the top ten at our event, you still walk away with a nice payday."

And it's not just about the money—it's about the experience.

he event starts with a popular Pro-Am event that sells out yearly. Once a bowler lands a spot, they rarely give it up. There's even a waiting list. "The format includes a 4-person team who gets to 'buy' a pro and bowl 16 Baker games across the house with them. Amateurs pay $25 each plus what they bid for their pro," explained Wammes.

Having pros in the house has created memorable moments for his customers—like when PBA legend Parker Bohn III won the event and, instead of heading out the door, spent half an hour giving tips to an 8-year-old boy bowling at the far end of the center. The boy's dad was so impressed that he became a major tournament sponsor and still contributes $10,000 yearly to the prize fund.

COMMUNITY SUPPORT MAKES IT HAPPEN

This tournament thrives because it's deeply rooted in the community. Wammes's wife, Yogi, plays a huge role in rallying support and securing food donations from local restaurants for the bowlers. "They eat free all weekend," Wammes said with a laugh. "They love it."

Sponsorship is also key. What started with Yogi calling local businesses now runs like clockwork. Today, a simple letter is all it takes to bring sponsors back. "We offer different levels," Wammes explained. "A $1,500 platinum sponsor gets their name on a banner that stays up all year. A $500 sponsor gets a party and their name on the wall, $250 gets a smaller party, and $150 gets listed."

Sponsor money allows the tournament to continue growing and giving back. Each year, the tournament includes a fundraiser benefiting the Make-A-Wish Foundation. There's also a Kids Pro-Am and a popular Baker Shootout for adults.

MORE THAN JUST AN EVENT

Despite all the buzz and excitement, Wammes is honest about the financials. "We don't make a ton of money on the event itself. We close the center for three days, but it's July, so it's not as painful," he said. "The benefits go way beyond the money. It's

been great for our league business and our center's reputation as a competitive house and good community partner. People come back year after year, not just to bowl but to be part of it."

The tournament is also a chance for the local community to engage with the sport at a high level. Fans pack the bar, chat with the pros, and soak up the competitive atmosphere. Al-Mar has even live-streamed the event on Facebook, with a four-camera setup that brings professional-quality coverage to a broader audience. "We've had Phil Brylow come in and do live streams on our Facebook page for the full three days—it adds a lot of visibility," Wammes said.

A TRIBUTE THAT MATTERS

For Wammes, the tournament isn't just business—it's personal. A few years ago, the event was renamed in memory of a local bowler, Gary Schluchter, whose story still hits home. "I knew Gary since he was 14," Bill shared. "He'd ride his moped to our 9 p.m. league—even in the winter—with his bowling ball and shoes hanging on it. He loved the game." A few years after Gary turned 50, he called Wammes to say he'd been diagnosed with Stage 4 cancer. A month later, he passed away. "We renamed the tournament in his honor. That's the kind of person he was—and that's the kind of community this is."

ADVICE FOR OTHER CENTERS

If you're thinking about starting a tournament at your center, Wammes has a few tips:

• Start Small But Start: "You can host a regional senior event even with a smaller center. We did it with 16 lanes."

• Line Up Local Support: "Develop a sponsor list and aim to raise $3,000–$4,000 in your first year. Once you build that foundation, it becomes easier."

• Don't Expect Huge Profits: "It probably won't be a big moneymaker, but it will be good for your business in the long run."

• Create a Great Experience: "We make sure the lanes and pinsetters are in great condition, that food is provided, and the atmosphere is fun and welcoming."

It's the heart behind the tournament that makes it work. For Bill, Yogi, and the whole team at Al-Mar Lanes, the Gary Schluchter Memorial is more than a tournament—it's a celebration of the sport, the community, and the relationships built through the game.

This year's event will take place Friday, July 25, through Sunday, July 27, 2025. "It's a labor of love," Wammes said. "But I wouldn't trade it for anything." •

EXPANSIONS, OPENINGS & NEW BEGINNINGS

IOWA

Bowldogs is the newest bowling center in North Liberty. It’s a multifaceted entertainment center with options for the entire family. It started with a simple idea of bowling and expanded from there. The 26,000-square-feet of space includes 16 bowling lanes, four VIP lanes, and a full kitchen. High ceilings and a large bar surround the lanes. There is a large balcony with pool tables, dart boards, and hatchet throwing which overlooks the entire facility. The center is certified with EDGE string pinspotters by QubicaAMF. Birthday parties and corporate events are offered, and a state-of-the-art arcade is ready for fun.

KANSAS

An adrenaline junkies alert! The Leawood-Overland Park area is looking forward to opening Andretti Indoor Karting & Games this summer. The 103,000-square-foot FEC will offer, in addition to the multi-level go-kart track, a bowling center, arcade, laser tag, restaurant, bar, and more. So far, the Florida-based Andretti chain has nine locations, including several in Texas, two in Georgia, and one each in Arizona and Florida.

NEW MEXICO

Santa Fe’s The Alley has debuted a new interactive LED video wall. The brand name, Neoverse, is a QubicaAMF product which features a mix of dazzling video, audio, and lighting components. The wall has been installed at the far end of the 12 lanes. The Alley, billed as a lounge rather than a traditional bowling center, also features billiards, darts, shuffleboard, and a full-service menu. The Alley is the first center in New Mexico to install the system.

wbpiprogram.com

EXPANSIONS, OPENINGS & NEW BEGINNINGS

NORTH DAKOTA

Thrill & Chill is a new FEC in New Town opening in the near future. It is expected to include minigolf, rock climbing, trampolines, golf simulators, laser tag, basketball and a mini six-lane bowling area. The idea is fun all year round for its guests.

TEXAS

Pinstack is open in Westlake. It is Pinstack’s fourth location in the DFW area and the seventh in the Texas. In addition to bowling lanes, Pinstack offers laser tag, bumper cars, high-ropes courses, a rock-climbing wall and arcade games.

SOUTH CAROLINA

If you want to get dinner, watch a game, play mini-golf, go bowling, or have a myriad of other experiences, a new restaurant slated to open in March 2026 will have it all. Alley Oops is a bowling-themed restaurant to make its home in North Myrtle Beach. It will offer 12 lanes of duckpin bowling and wow guests with a 10,000-gallon shark tank.

Pins Mechanical is about to open in Austin. The venue will offer duckpin bowling, arcade games, pinball, and yard games. Guests will be able to bring their own food, have it delivered to the venue, or order from food trucks onsite. There will also be three full-service bars with beer, wine, cocktails, and mocktails.

Apparel

EXPERT HOSIERY

Customer Service

PREFERRED VENDOR LIST

www.funtimefootwear.com

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Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

www.laymonhugheshosiery.com

256.845.1034 laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Architecture Design

Sales Department

847.439.9400

BETSON ENTERPRISES

Sales Department

www.avscompanies.com

sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

www.betson.com/bowling

800.524.2343 Sales@betson.com

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments. AVS COMPANIES

PLAYER ONE AMUSEMENT GROUP www.p1-ag.com

Sales Department

416.251.2122 GetAnswers@P1-AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net

Info@dynamicdesignsinc.net

Russ Van Natta

317.834.4770

www.wearecreativeworks.com

sales@wearecreativeworks.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else. FUNOVATION

Sales Department

303.996.0294

www.funovation.com

sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

Arcade Distributor

Automatic Scoring

NEW CENTER CONSULTING

www.newcenterconsulting.com

Glenn Hartshorn 248.375.2751 ghartsho@yahoo.com

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com

800.942.5939 Info@steltronicscoring.com

The world’s leading independent automatic scoring manufacturer since 1980.

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

www.brunswickbowling.com

Info@brunswickbowling.com

www.qubicaamf.com

info@qubicaamf.com

Cashless Technology

www.intercardinc.com

Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help. Consulting and Management

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue. TRIFECTA MANAGEMENT GROUP

www.firstframebowling.com

mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

www.trifecta-mg.com

Bruce Nussbaum 818.879.7100 Inquiries@trifecta-mg.com

Orange Door provides an entertainment and

www.orangedoormusic.com

chet@orangedoormusic.com

to

SLIGHTLY ELEVATED

Nick Zavakos

shop.knownaturals.com

843.475.5604 nick@knownaturals.com

At Slightly Elevated, we are pioneering the future of bar culture with our premium hemp-infused drinks and gummies. Call us today to elevate your bar's offerings and unlock new revenue opportunities.

BOWLING CENTER INSURANCE

Bob Langley

Helping You Is What We Do Best!

www.bowlingcenterinsurance.com

864.527.1145 robert.langley@bbrown.com

With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

W. Tyler Compton

www.ttminsurance.com

866.233.0266 tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

www.wbpiprogram.com

800.200.9998 contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Decibel

Your

Marketing

BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com

Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com

Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.eBowl.biz

Carey@eBowl.biz

www.kaploegroup.com

fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

Online Reservations

818.879.7100

www.trifecta-mg.com

Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com

Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products

SIERRA PRODUCTS

Shelly Berry

www.noveltybowlingstuff.com

800.900.7695 sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Sales Department

239.389.9583

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Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

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Redemption Supplies

A&A

GLOBAL INDUSTRIES

Sales Department

www.aaglobal.com

800.638.6000 Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com

Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com

Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Michael Nowak

888.564.7587

www.redemptionplus.com

Smile@redemptionplus.com

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered. With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

BOWLING HERE, THERE & EVERYWHERE

CANADA

Toronto’s Ballroom Bowl is opening its third sister site. The brand introduced the city to a cushier bowling experience where nostalgic charm was replaced with a posh atmosphere. The newest location will add a new attraction—duckpin bowling versus the familiar 10pin. The venue will also feature, as is standard at the other Ballroom Bowls, a robust menu of pub-style fare and sophisticated alcoholic and zero-proof cocktails to keep customers fueled up and on top of their game.

IRELAND AND GERMANY

Lane7, the UK’s popular boutique bowling operator, is introducing its brand in Dublin’s Dundrum suburb. The 14,500-square-foot spot will have new 10-pin bowling along with the usual round-up of games, pool, and darts, along with karaoke booths which are becoming very popular with the party crowd. Lane7 also jumped over to the European mainland and is now in Berlin. The German site offers shuffleboard, table tennis and darts, along with bowling. Similar to Ireland, Berlin’s site will also have karaoke booths. Tim Wilks, the 46-year-old founder, said that the move to Europe was a learning process. While not rushing to choose the next site, he is considering Amsterdam as a potential location.

GAMES GALORE

The games abound at Riverside Activity Zone, an FEC in Andover, UK. It offers its guest Glo-Golf, bowling, AR darts, shuffleboard and an arcade containing a mix of redemption and skill games. However, the site is upping its game with a brand-new laser tag arena. The arena challenges its participants to navigate “crumbling buildings and eerie alleyways” as they test their skill in a “heart-pounding” experience. Believed to be the biggest game around, up to 36 guests are able to play at once.

BOWLING ARRIVES IN SAUDI ARABIA

International distributor Imply® has brought bowling and its cuttingedge technology to the installation of six bowling lanes at Roshan Mall in Bisha, in the Al Nakhil region of Saudi Arabia. The mall now offers a unique and exciting experience with the social hub offering birthday parties, corporate events, and bowling happy hours.

UNITED KINGDOM

UK Hollywood Bowl Continues to Grow

Hollywood Bowl Group has reported continued profitable growth and further expansion in the UK and Canada. The 10-pin bowling operator, which is the UK and Canada’s largest, has record revenues when compared to 2023. Operationally, seven UK and four Canadian refurbishments were completed during 2024, while eight centers were added: four in the UK and four in Canada. Hollywood Bowl said it has a strong new-center pipeline for 2025 and beyond. In 2025, four bowling centers are due to open in the UK and two centers in Canada. Further, the company is on track to reach a target of 130 centers across the group by 2035.

Another Shopping Center, Another Bowling Center

There is definitely some synergy between shopping malls and bowling centers. Foot traffic and entertainment to give respite to chores has worked well on both sides of the pond. Bowling and entertainment provider, Tenpin, will be opening an FEC in Kingfisher Shopping Center in Redditch, UK. It will offer 22 bowling lanes. Visitors will also enjoy three escape rooms, a futuristic 4D laser tag arena, karaoke rooms, AR interactive darts, and pool tables. A 140-seat bar will serve an extensive range of beers, spirits, cocktails, and food.

CENTER FOR SALE

EDUCATION & TRAINING

INNOVATION ACTIONIN

Impactful Innovations

Shaping the Industry

INNOVATION ACTIONIN

Welcome to this special edition, Innovation in Action, your exclusive gateway to ideas, insights, and innovations shaping the future of our industry. The following pages explore how today's centers are shaking off the dust and stepping confidently into the future. It's not just about flashy lights or high-tech lanes (though those are crowd-pleasers); it's about rethinking the whole experience. From smoother booking systems and comprehensive marketing tools to hands-off arcade play and streamlined food ordering, centers are finding clever ways to wow guests while making life easier behind the scenes.

Today's upgrades boost efficiency, drive revenue and show that a bit of reinvention can go a long way. In an industry where classic charm meets modern tech, one thing is clear: centers that keep evolving are the ones that keep thriving.

Thank you to the companies featured in this section for sharing their insights and innovations. These industry leaders aren't just keeping up—they're setting the pace by investing in tools and ideas that help centers like yours thrive. They understand how important your guests are to your success and how important you are to the future of this industry. By thinking ahead, they're helping you stay one step ahead •

RYAN VASKO

THE NEXT BIG THING!

Modern Moves That Are Paying Off

By Ryan Vasko

Every innovation is an investment. Sure, there's money involved—a bet that something new will attract more customers and grow your business. But it's also a gut check, asking if you're ready for what's coming next in an evolving industry.

More than anything, innovation is a sign of progress. It tells your customers that you're keeping up with their changing tastes and giving them a reason to leave home and put down their phones. These days, that's the bare minimum.

It's a tricky balancing act and one that's not always easy. But if you want to avoid becoming outdated and stay in demand, you have to be willing to lean into what's new. Bruce Davis, president of BBBI, sums it up with a favorite quote—credited to everyone from Henry Ford to Steve Jobs: 'Nobody knows what they want until you show it to them.'

"Look at any major innovation in bowling, and you'll find plenty of business owners who didn't believe in it at first," Davis said. "But the ones who kept an open mind, did their homework, and stayed ahead of trends were the ones who came out on top."

A History of Innovation

Bowling has existed since ancient Egypt, when people tossed stones at miniature pins. The game has changed a bit since then. In more recent history, the sport has grown through constant updates—paper score sheets gave way to projected scoring and, eventually, automated scoring. Synthetic lanes, oil pattern machines, glow bowling, new league formats—at first, many of these ideas seemed strange.

Even bumpers, now standard for kids, faced legal challenges and skepticism when Phil Kinzer introduced them in 1982. "All I wanted was to help my 3-year-old son enjoy the game without crying after every gutter ball," Kinzer said.

Today, those once "radical" changes feel normal. They prove the value of trying something new, staying flexible, and adapting to where your customers are headed, not just where they've been.

Reaching the Next Generation

Chelsea Ducat has seen bowling change firsthand. Growing up in a bowling family, she's watched the sport shift from being all about leagues to a broader entertainment experience. At Incredibowl Entertainment, where she leads finance and HR, she focuses on staying flexible for a wide range of guests.

She understands that part of staying relevant today is being adaptable enough to serve different generations and their ideas of a good time. "People now are all about convenience and expediency," said Ducat. "And the

younger generation, especially, is about how things look, whether it's worth posting about. So, we're always looking for the next big thing."

At its Winter Haven, FL, and Toledo, OH, centers, Incredibowl is meeting that demand with string pinsetters, upgraded arcades, self-service kiosks, and a giant video wall. In Toledo, the Neoverse LED wall creates a high-energy space that blends scoring, music, and visuals into a share-worthy experience—complete with VIP suites and HyperBowling.

"We get a lot more social media postings tagging us," Ducat said. "You see the difference right away. It's all about that fear of missing out (FOMO). That brings more people in."

Admittedly, the changes have led to some pushback from longtime customers who were skeptical, especially about string pinsetters. Incredibowl hosted a big tournament to show off the system and help ease concerns. The goal? Keep loyal customers while drawing in new ones.

Incredibowl knows that even though you're trying to appeal to as large a demo spread as possible, it's smart to innovate, lean into what's hip now, and balance that with traditional offerings. "Younger families and Gen Z are the ones spending money now," Ducat said. "And they spend more on the full experience."

Ducat shares that their self-service kiosks account for 30% of food and drink sales—much of it delivered by robot servers named Bella. Without long lines at the snack bar, customers are more willing to order while staying at the lanes. A lot of new technology can ruffle some feathers, but the payoff and ability to meet the next wave of loyal customers are worth it.

Chelsea Ducat

Click. Book. Bowl.

Online reservations are the norm, whether for dinner, a haircut, or a doctor's visit. People want control over their time and appreciate the ease of paying in advance.

At TenDown Bowling in Roseburg, OR, the team saw this consumer shift and acted. Even in a small town where regulars have been coming in for years, they knew it was time to modernize. So, they rolled out an automated online reservation system to reduce booking mix-ups and free up staff to focus on guest service instead of managing the phone.

"The expense is something you have to weigh," said owner Mariah Smith. "But the boost in guest satisfaction makes it more than worth it. These days, you've got to meet people where they are."

Honoring the Sport While Moving Forward Innovation doesn't mean abandoning the past. Sometimes, it means making what you already offer even better. James Hayes, district manager for Maple Family Centers, believes that. At their Rockville Centre location in New York, they've installed Specto—a high-tech system that uses sensors to give detailed performance feedback.

"We brought it to our league bowlers," Hayes said. "And it's been amazing. Our in-house coach spends an hour with them and goes over data: which balls work best, which oil patterns produce what results, and on and on. We're always trying to bridge traditional bowling with family entertainment," Hayes said. Specto tracks things like ball speed, angle, and accuracy, helping players—and coaches— understand what's working and what's not. It's especially popular with younger, competitive bowlers who want to improve.

In a world where golfers and runners track every stat, this tech helps bowling stay competitive. By offering something high-level during the day and then flipping on the cosmic lights at night, centers can serve multiple types of customers.

Always Looking Ahead

For Mike Marquez of All Star Bowling & Entertainment in West Valley City, UT, adding Spark was a no-brainer. As a longtime Brunswick partner, he trusted the tech. But more importantly, he knew he needed to offer something unique to compete in today's crowded entertainment market.

"We wanted to keep our business relevant with the ever-evolving family entertainment space," Marquez said. "Traditional bowling isn't enough to stand out with league play being so minimal these days. And we always want to attract and retain casual bowlers by offering new and unique experiences."

Marquez cites the rise of models like Top Golf, multidimensional arcades, and sprawling indoor mini-golf venues and notes that their heightened level of interactivity helps them stand apart in terms of customer appeal. It's where Spark shines, too. It turns the lane into an interactive game using projection mapping, infrared lighting, and customizable content. It's different every time—and it keeps people coming back.

Operator's Advice

"Bowling is still the anchor," Marquez said. "But to stay relevant, you have to stay informed. Keep learning. Go to Bowl Expo, go to IAAPA."

Others agree. "We learn a lot from trial and error," added Ducat. "What are people in the industry doing, what's a fad, what has staying power. You have to be willing to put yourself out there and trust your instincts, but enough resources are available to make an informed decision."

"Find what already brings people in and build on that," added Smith. "See where you fit in. You have to keep an open mind, and it's hard; you get tired as a business owner. But if you have fun doing it, you're on the right track."

We don't know what bowling will look like in five years. But we do know that staying still isn't an option. Reinvention keeps you relevant. A fresh look and a forward-thinking mindset can draw new crowds without losing your core identity. The path of history shows us that reinvestment and reinvention are necessary refreshers, keeping your business novel and shiny enough to attract new waves of customers while finding ways to stay true to what your business is.

Innovation never stops. It's all around us, shaping the future and daring us to be bold enough to be at the head of the line to show off the next big thing. You have to be willing to take the first step.•

is

Growing up in

Ryan Vasko

a writer based in Denver, CO, with 20 years of experience as a journalist, speechwriter, and marketer.

his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

Mariah Smith

James Hayes

Mike Marquez

SMARTER RESERVATIONS

START HERE Boost Bookings & Efficiency

If managing bookings feels like more hassle than it should be, it's time to check out AlleyTrak, the reservation system built specifically for bowling and entertainment centers.

Affordable, intuitive, and built to boost bookings, AlleyTrak frees up your staff so they can focus on delivering an unforgettable guest experience.

Flexible Booking For Every Attraction

Whether you charge by the game, player, or lane, AlleyTrak lets you build flexible pricing for your business. Want to offer special rates for leagues, kids, or seniors? Easy. Running multiple attractions like parties, axe throwing, or escape rooms? Covered. You can even handle waivers, digital contracts, and automatic emails and texts—all in one place, so you spend less time chasing confirmations and more time wowing your guests.

Fast, Simple, Guest Approved!

Guests love the simplicity of booking and paying online in less than a minute—no clunky steps or confusing forms. Plus, any changes to a reservation update instantly—no need to re-enter information or restart the process. Both customers and staff receive real-time alerts for new bookings or updates, keeping everyone in the loop.

Packed With Power, Priced To Fit

At just $59 a month for most venues, it's budget-friendly and integrates with Steltronic, TouchDesk, MailChimp, and more, making it easy to plug into your existing systems.

"Having implemented and removed two different reservation systems, I can objectively say AlleyTrak is the easiest and most affordable option available. They are very thorough and quick to respond to questions. Our patrons love it, and using a well-built reservation system has increased our volume during busy times and made communicating lane availability with walk-in customers a breeze!"

– Jeff Schoeppner, Pines Plaza Lanes International

LESS DOWNTIME, MORE PLAYTIME Next-Generation Pinsetter Delivers a Boost!

In today's world, smart automation isn't a luxury—it's a must for centers that want to stay competitive and future-ready. More operators are turning to technology that saves time, reduces costs, and eases the burden on staff.

Let's be honest: no one has the time for lane stoppages and machines that need constant babysitting. And nothing kills a bowler's momentum faster than a lane glitch. Suddenly, the game pauses, and so does the fun.

Smarter Tech, Happier Guests.

That's why Brunswick's Boost ST string pinsetter is catching serious momentum. It's the low-maintenance, high-performance upgrade your center has been waiting for. Designed for modern entertainment venues where efficiency and excellent guest service go hand in hand, Boost ST brings advanced automation, cloud-connected software, and innovative integrations to keep your lanes running and bowlers happy.

Certified by the USBC and packed with innovative engineering, Boost ST reduces downtime, lowers operating costs, and makes life easier for your team.

Big Wins In A Small Footprint:

• Up to 70% lower energy use

• 99.99% frame completion rate—nearly stoppage-free

• Less labor needed, less stress on your team

• Remote monitoring via the 360 Controller and Pronto App for real-time updates

• Seamless Sync Center Operating System for hands-free guest service and smarter lane control

"Boost ST saves us 54 mechanic hours per week—over $90,000 annually. Downtime dropped from three calls per hour to three per day. Stop time was cut in half, recovering $10,000 in lost revenue annually."

– Dana Sorensen, Hudsonville Lanes, Hudsonville, MI

Book a demo at alleytrak.com/schedule or start a free 14-day trial at alleytrak.com/try

Schedule a personalized demo and explore Brunswick's complete Smart Automation suite—built to simplify operations, elevate guest satisfaction, and grow your bottom line. Learn more: brunswickbowling.com/boost

Keep Lanes Full Year Round

When the economy slows down and families cut back on spending, Kids Bowl Free (KBF) centers stay ahead of the game. For 18 years, centers that tap into KBF’s data and technology have kept their lanes full and their business thriving—not just in the summer, but year-round.

With the KBF dashboard, you get instant access to user-friendly marketing tools that make it easier than ever to bring more customers through your doors.

Access A Bank Of Ready-to-Use Promotions – The dashboard is stocked with pre-made, customizable marketing tools to help you fill lanes fast.

Boost Birthday Party Bookings – KBF automatically emails parents two months and one month before their child’s birthday, making it easy for them to book a party at your center.

Grow Your Youth Leagues – Thanks to the Storm Xperience, many kids already have a KBF bowling average, making them prime candidates for league play.

Track Coupon Usage – spot your most loyal customers and market to them.

Unlock Valuable Customer Insights – Twice a year, KBF surveys families at your center to gauge interest in lessons, youth leagues, fundraisers, or even part-time jobs.

"I

didn’t know how much the dashboard could actually do until I had a coaching call with Ty. He walked me through everything, and I was surprised how many promotions are built right into the system and how simple they are to use. This was more than I expected!"

REINVENT THE EXPERIENCE—AGAIN AND AGAIN

Keeping your center fresh, fun, and fully booked can be challenging! In a world where many guests expect more than an ordinary game of bowling, the Neoverse from QubicaAMF steps in to offer something truly unique—the ability to transform your center again and again.

Wow Guests Every Time

This groundbreaking entertainment universe redefines what your center can be. With a stunning LED video wall stretching across the lanes, immersive lighting effects, integrated scoring visuals, and a global soundtrack, Neoverse gives your center a bold edge by turning your lanes into an ever-evolving entertainment attraction.

Want to highlight birthday parties, corporate events, or league nights? With a vast content library and easy customization tools, it's simple to refresh the environment for every audience. You can also upload your own videos, music, and branding to personalize the vibe you want.

Fully synchronized with the BES X Bowler Entertainment System, the Neoverse combines the elements you already have to provide guests with an immersive experience full of sight, sound, and energy. It's not just interactive—it's unforgettable.

Neoverse can keep your center fresh and exciting with dynamic content, vibrant lighting, and eye-catching animations. Designed to engage all ages, it offers guests something new with every visit sparking conversations, building loyalty, and making your center a go-to destination.

"It makes the most impact that I've seen as far as a renovation," adds Tim Pfeifer of Paradise Island Bowl. "It's constantly evolving."

"It's a game changer," says Dave Small, owner of Bowl 32 in Indiana. "I think it's going to take us to the next level and really enhance the experience that we can provide."

Give your guests a reason to come back again and again. Explore more at qubicaamf.com/neoverse

– Debra Morgan, Plaza Lanes, Washington, IL

INNOVATION IN ACTION

Upfront Costs

At some point, every operator has looked around their center and thought, "How can I make this space more profitable?" The answer? An arcade that pays for itself—without extra work on your end.

No Upfront Investment, No Hassle — Just Extra Revenue

Player One Amusement Group's (P1AG) Revenue Share Program lets you quickly turn underused areas into a steady revenue stream. Even better, you don't need to buy the games, hire a tech, or figure it out yourself. P1AG takes care of everything so you can focus on the rest of your business.

Operators across the industry rely on P1AG's experts to handle everything—from game installation and maintenance to refreshing titles, managing prize inventory, and delivering marketing support to attract more guests. Their real-time reporting keeps you informed on top-performing games, while 24/7 customer service ensures your arcade stays up and running consistently.

A Proven Model

It's a model that's already working for centers across North America. Ted de Vos of Volt Raceway in Bowmanville, Ontario, Canada, saw the difference immediately: "P1AG's Revenue Sharing program lets operators maximize profits," says Blair Schopp, vice president of operations, Canada. "With no capital outlay for games and no need for service technicians, it's an easy solution that allows you to focus on your core business."

"P1AG's revenue share program transformed our space into a revenue-generating arcade. They helped us choose the most profitable game mix and knew exactly what would work best for our location and demographics. The process took just six weeks, and their dependable service keeps everything running smoothly. It's been a profitable partnership that keeps our venue thriving."

To learn more, visit P1-AG.com or email GetAnswers@P1-AG.com to set up a free consultation, or contact your local P1AG rep.

If you want to make a significant impact with guests, Intercard has got you covered. When it comes to transactions, guests like to have an easy way to pay and play, and operators love reaping the rewards.

Providing an easy way for guests to spend money with you is a no-brainer that will put more to your bottom line. Intercard’s iQ system of readers and kiosks is specifically designed for small, unattended arcades and provides a user-friendly payment method that keeps gameplay going.

A Smart Solution for Guests And Operators

This IAAPA Brass Ring award-winning system allows guests to quickly buy or reload game credits at an iQ Kiosk. They receive a unique QR code for easy, card-free play. Whether stored on their mobile device or printed on a receipt, their QR code gives them instant access to games, prize redemption, and more—no staff assistance is needed.

Fast ROI And Less Hassle

This technology eliminates the hassle of card dispensers and lost cards, reducing costs and labor demands. With a reported ROI in 90 days or less, the iQ system is an easy decision for operators looking to enhance efficiency and revenue.

Intercard’s innovative iQ system delivers real results for operators who want to future-proof their arcade operations.

"During our 90 days of testing with the iQ unit, we experienced zero system-related issues, and customers were easily able to adapt to the interface and play style. Integrating credit card acceptance at the QR reader has also augmented revenue and provided another level of redundancy. Intercard’s iQ system is another example of their innovation."

– John Kneip, senior director of game rooms, Venu+

SIMPLIFY OPERATIONS

While Driving Food and Beverage Sales

Running a busy center means juggling a lot of moving parts when it comes to food and beverage. Guests expect quick service, easy ordering, and a smooth experience. But when the center is packed and orders are coming in from all angles, it’s easy for things to get overwhelming—especially during peak hours.

That’s why QubicaAMF teamed up with Square to create a powerful, all-in-one POS setup that handles everything from reservations to receipts in one smooth, connected ecosystem. Whether a guest orders fries from a kiosk, reserves a lane online, or pays at the front desk, it all flows through a single system. No more juggling multiple platforms or chasing down orders—it’s all integrated and seamless.

Simplify Operations

With Square’s Restaurant POS, you get everything you need to run your food and beverage operation like a pro—custom menus, table management, online orders, QR code payments, and real-time reporting. Kitchen staff get instant order alerts via Square’s kitchen display system, so food comes out fast and goes to the right spot every time. Plus, payments are fully integrated and secure, and the reporting tools make it easy to see what’s working and where you can grow.

"With food orders connected to Conqueror Web people can buy anything from our restaurant. When they arrive, Conqueror sends the order right to our Square kitchen display and printers to start making the order, indicating where we need to deliver it. It’s a seamless experience for the customer and has increased our F&B revenue."

Ready to streamline your F&B and increase profitability?

Learn more about Conqueror plus Square Restaurants POS

STREAMLINE REDEMPTION. AMPLIFY

RESULTS

The Easier Way to Manage Redemption

Running a successful redemption program shouldn't mean drowning in spreadsheets or chasing inventory. The newly upgraded AMRS PRO Platform from BMI Merchandise is designed to make running a redemption program easier, faster, and more efficient.

Built on over a decade of experience with BMI’s original AMRS system, this next-gen platform takes things to a whole new level, offering powerful tools, real-time data, and a user-friendly dashboard that puts you in control.

Built To Use, Built For Results

AMRS PRO allows your team to focus on what matters—your guests. This upgraded platform features a clean, modern dashboard that feels more like a retail site than a back-office tool. You'll see immediate sales insights, streamlined order suggestions, and crystalclear inventory tracking—all in one place.

Each week, you receive a personalized link to a virtual spreadsheet with suggested items based on your sales trends. With one click, you'll see exactly what's moving and what to restock. No guesswork, no time wasted.

Fully Revamped Dashboard Makes A Splash

Operators are already seeing the difference. At Rev'd Up Fun in Michigan, staff appreciate how simple and intuitive the ordering process has become, calling it a significant time-saver and a welcome upgrade.

Whether your redemption area is a full-blown prize store or a small but mighty counter, AMRS PRO helps you stay stocked with the right items so guests stay engaged and games stay active.

"I enjoy the new way of ordering so much. The link to the website works well, the site is very responsive, and I really enjoy the search feature, which allows me to find specific items quickly."

For more information, scan the QR code or email the BMI team at hello@bmimerchandise.com

– Brent Bowers, Let’s Roll Seneca & Let’s Roll Derby

– Pizza Ranch, Bismarck, ND

How to Finance Your Center's Next Big Upgrade FUNDING THE FUTURE

Renovations and expansions are critical milestones for bowling entertainment centers (BECs) and location-based entertainment (LBE) venues, offering opportunities to attract new customers, improve the guest experience, and maintain competitiveness. However, these projects require significant capital, and securing funding can often present a challenge. I recently had the opportunity to sit down with Jerry Merola, managing partner of Amusement Entertainment Management, to gather key insights and strategic advice on navigating the financing options available to help operators fund renovations and expansions successfully.

Understanding Your Finance Options

Merola states, "Existing operators with a proven track record are well-positioned to secure capital, given their established financial history and collateralizable assets." He further emphasizes that "lenders and investors look favorably upon operators who can present consistent historical financials, clear collateral, and a solid business performance record." Merola outlined several financing avenues accessible to existing owners and operators.

Traditional Bank Loans: These loans are reliable and straightforward options but typically require extensive documentation, time, and collateral. Up to 15%- 20% of the total raised amount comes from equity. Operators should expect this process to take approximately six to eight months. Accurate, up-to-date financial records and personal financial statements are crucial for approval.

By Brandon Willey

Government-Backed Programs: Programs such as the Small Business Administration's (SBA) 504 or 7(a) loan programs and the United States Department of Agriculture's (USDA) loan guarantees offer favorable terms. For example, the SBA 7(a) provides attractive interest rates and longer repayment terms, ideal for larger-scale expansions. However, Merola cautions, "These programs also require meticulous financial documentation and patience through an often lengthy application and approval process."

Private Investments: Increasingly popular, private investments can offer a quicker path to funding with potentially lower (or no) down payment requirements. Yet operators must carefully weigh this convenience against potentially higher interest rates and additional risk factors. "Private investors often focus heavily on the experience and credibility of the operator," Merola stresses, "investing primarily in individuals rather than just the business itself." Merola highlights that investors are typically interested in operators who demonstrate the capability to execute expansion plans successfully. Thus, operators must communicate their management expertise, industry knowledge, and strategic vision effectively.

Crowdfunding: Although a popular buzzword in financing, Merola suggests, "Crowdfunding is less suitable for major expansions and better tailored for product launches or smaller, targeted initiatives." BEC and LBE venues may find crowdfunding less effective, as this method typically does not provide sufficient scale or reliability for significant infrastructure investments. However, if you are developing a new product or attraction for the industry, this may serve as an ideal funding path.

Walking the Financing Path

Choosing the right type of financing involves balancing several factors: cost, control, timing, and complexity. Merola says traditional bank loans and governmentbacked programs are generally preferred for large-scale renovations due to their stability, clear terms, and competitive rates. He clarifies, "Operators should prepare to demonstrate financial discipline through documentation and patience."

Private debt or investments may fill the gap for quicker funding needs or where traditional financing falls short.

However, Merola advises caution, noting the risks associated with private capital. He clarifies, "Investors frequently impose stringent performance criteria and could potentially assume greater control over the business operations or decision-making process if performance expectations are unmet."

If you are considering an expansion or renovation within the next 12-18 months, Merola suggests operators approach the funding process proactively, as delays and complexities are commonplace. Merola recommends operators start early, ideally six to eight months before funds will be required, to allow ample time for approvals and adjustments. He emphasizes the importance of keeping financial records current, ensuring collateral assets are free from liens, and preparing comprehensive personal financial statements to streamline the process significantly.

Many operators successfully leverage multiple financing sources, an approach Merola supports. He says, "Using private capital to establish an equity base, operators can then leverage this equity to secure additional funding through traditional banks or government-backed programs."

Merola strongly recommends that operators utilize resources such as the SBA and USDA and collaborate with local community development corporations and economic development authorities. These entities offer valuable programs and tools designed to assist small businesses with capital needs and promote economic, wage, and job growth in local communities.

Finally, Merola advises operators to avoid rushing into financing agreements without thorough research.

"Commercial lending is strategic, and operators should exercise patience and perseverance," he says. Exploring multiple lenders and understanding the nuances of each financing option will ensure operators secure the most advantageous funding solution to drive their center's growth successfully and stay ahead in a competitive market.•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and CEO of Intelliplay. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.