February 9, 2010 CAB

Community Advisory Board Meeting February 9, 2010 Simplot/Micron Building­RM 210 Boise State University Campus 6:00 p.m.­7:30 p.m* I.

Welcome ­ CAB Chair

II.

Approval of minutes from December, 2009 meeting Paul Cunningham wanted notes changed to say everything after “due to economy” reflect what John said, not Paul.

Janice moved to approve the minutes and Elva seconded.

III.

BSR – Mid­year strategic review (Hess) Recession continues. National unemployment figures at 10%. Idaho’s unemployment figure at 9.2%. The news continues to be more polarized and less local. Local news staffs continue to shrink. More layoffs within local media organizations in the first half of FY09. Parent companies of local media leaders continue financial troubles (KTVB and Idaho Statesman). Organizational vision is still driving the on­going strategy. (see BSR vision statement) The physical plant transition. Plan an implement the move to Yanke Family Research Park. Designs and layouts started with Hummel Architects. Preliminary timelines for move­in of Administrative, Development and Marketing staff set. Capital Campaign steering committee formed (in name only at this point). Capital Campaign Consultant hired. Preliminary case statement for support drafted. Expanding our strategic “sweet” spot: in depth local news and information. Plans being developed w/ BSU to sell KBSU – AM. Contacted legal dept. working on language with board of education to sell the station. Won’t sell if we can’t keep the revenue. Reviewing on­going annual cost for KBSJ­FM to determine financial viability. 75% of all news stories now on Boise State Public Radio tier 3, 4 or 5 stories (tier 3 – profile individual, tier 4 – stories where you get people who are effected by something, etc.). Final stages of hiring replacement for Jyl Hoyt (down to top 3 finalists).

Webmaster hired, new redesign of website set to debut in Feb. of 2010. (Redesign of home page will be complete by February 2010). Develop and implement a new branding and marketing strategy, which increases audience and financial support.

Website set for re­launch 2/10. RFP issued for FY 2010 advertising plan. Special events on hold­ what do we do? Metrics – (see proposed BSPR Dashboard).

Annual survey proposed in RFP. Develop and implement and improved performance management system. One on one bi­weekly meetings established.

Quarterly review of all employees begun. No work yet on yearly training plans for

employees. Staff meeting more engaging. Elizabeth suggested that everyone have a power point slide. Develop the agenda for next staff meeting at 1/25 manager’s meeting. Develop a system for rewarding employees who go above and beyond no system in place as of yet. Budget review. Total revenue $1,699,585.11. $75,000 deficit. Expenses – Personnel­ $805,726. Operating ­ $638,136.00.

Capital Exp. $36,870.00. Grand Total: $1,412,757.30 Membership numbers through December are ahead of schedule. Underwriting is behind.

Elizabeth introduced Adam who told the group a few things about himself – starting with things he has said over the air over the years.

Michael Zuzel said that more than 2,000 businesses within city limits have left the state or gone out of business in the last 18 months (out of 12,000).

Janice stated that she thought the tax form with the tear away statement was a very smart idea. It helps people to know how much and how often they are giving.

Paul asked how “hold backs” have effected us. John said that all that money was taken out before so we have not seen any hold backs.

Paul asked how are reserves are looking. John said we will be down to about 850,000 in reserves once money is taken out for the build­out.

John highlighted state appropriation dollars, grant funds and local funds. We are on track to make membership dollars but maybe not the underwriting dollars.

Next year we are going to lose our student fees (Pulse). June 30th will be last day of the Pulse.

John would like this group to come up with some ideas to help glide us away from state support. We will have to change the way we do business and the way we operate.

Pat stated she thoughts it would be a good idea for people to start thinking about a contingency plan.

John stated that we are an outreach function of the university – not core.

IV.

Station Updates A.Capital Campaign Committee (Kloc) Bob Stein – consultant from Baltimore has been hired. From Baltimore. He has called everyone on steering committee. John and Hy have also been meeting with major donors – giving them tours and taking them to lunch. Trying to find out how they feel about capital campaign. Many are ready to donate as soon as they are given the word. Reaction has been great. Looking to raise about 2 million. Hy is going to meet up with Lisa of the city to find out which other capital campaign will be going on in the Treasure Valley.

B.“That Could Be Me” (Duncan) In fall of 2009, Boise State Radio aired a series of stories on how the changing economy has effected Idahoans. Boise State Radio received a grant from the National Center for Media Engagement. Project culminated in a roundtable discussion in September. Advocates and policy makers discussed the news stories and poverty in Idaho in general – then made policy recommendations. Since the stories ran, things have become even worse in Idaho. Number of people on food stamps is up. Follow up to stories that aired in the fall will air tomorrow (2/10/10). Darin stated he thought it would be great to see a follow up with some of the subjects in some of those stories in 6 months to a year. Pat and Michael complimented news team on their work. Paul had some concern over length of stories. He would like to see a longer show dedicated to some of these issues.

V.

Yanke Family Research Park updates (Hess) John has layout of first floor if anyone wants to see it.

VI.

Winter pledge drive review (Smith) Final numbers. Generated almost 700 pledges and almost $60,000 . 1,200 new members. Raised 160, 000 in month of December. On target to meet and hopefully exceed last year’s numbers. Spring campaign is set for April 8th. Hoping to increase dollars in Classical. Want to incorporate a member match campaign.

“Flash Matches”. Hoping to get more excitement generated and more people calling. How can we integrate text/ tweet into the campaign? Trying to figure out the best way to incorporate businesses back into challenge grants for December drive.

VII.

Other Elva met with Mexican Consulate yesterday. Will be doing a big bicentennial/centennial celebration. Would like BSR to be a part of it/ sponsor/ promote/ etc.

Adjournement