January 13, 2009 CAB

Community Advisory Board Meeting January 13, 2008 Simplot/Micron Building­RM 210 Boise State University Campus 6:00 p.m.­7:30 p.m* AGENDA I.

Welcome ­ CAB Chair

II.

Approval of minutes from Oct. 7, 2008 meeting Marshall approved the minutes and Ken Seconded

Update on current Boise State Radio strategic plan Based on draft plans that were submitted to John by different groups last week, an overall, rough strategic plan is coming into place.

High points: 1) Physical Plant transition – move could take from a year to a year and a half. Will need to have a capitol campaign in order to raise funds for new facilities. 2) Expand Strategic Sweet Spot – how do we continue to grow it while we may not see double digit numbers in growth over the next few years. Where do we put our resources to get a good return on investment.

Need to make decisions thoughtfully. New news Director needs to be hired and we need to do local news better. We nee to take the feedback from the CAB and staff on the BSR web strategy. Is the web a compliment to the station or will it be a parallel track? Quality of the content, aesthetics and user friendliness need to shift. 3) Marketing and Branding – an area that needs to result in an increase in listenership and membership. Need to raise the awareness of BSR within BSR. 4) Performance Management – increased area of focus. Don’t want to waste time on projects that don’t further you strategically. Goal is to bring the final plan to the CAB in early March.

Listener numbers are 6 months old – but if you have them over a long term and can sense the trend, you can start to see where things are headed.

III.

Marshall – Did we discuss what we want BSR to be in the future? In order to remain relevant and be a player, what do we need to do? Paul – what do we not do? Struggling with what the ROI is for KBSU AM? What are the ramifications of not fulfilling grants? Can some of the money be repurposed for the web, or other areas that we want to focus on?

14% of our listeners listen to HD and Satellite radio.

Who are the other 2 major AM stations that we compete with? : KBOI and KIDO. No competitors in Jazz or Classical.

Pat Johnson – seems that we have an opportunity locally to do some fantastic news.

Update on hiring of News Director – narrowed down to 3 candidates. One from here, one from Spokane, one from San Antonio. Interviews are next week. Probably be able to make an offer by first week in February – have person in place by late February/1st of March.

Elva – wants to know if there are any discussions for local Latino news?

What band is most listened to by Hispanic population? No real preference – whatever the programs are on.

VI.

Discussion of priorities for CAB in 2009 How can the expertise of the CAB best serve Boise State Radio?

Branding Website Physical Move Budgeting Scott – how are people identified for little projects? Should a quick survey be sent out to figure out peoples strengths? John will send out email with questions – brainstorm a list of things that might be needed over the year. John will send out by the end of this week. Do away with the committee structure and instead go with more of an “as needed” structure. Will need to look over the By­laws and see how that will work. Pat will work with John on By­laws. Should structure of meetings be changed?

V

Adjournment and Station Tours Moved to adjourn at 7:35 by Paul. Seconded by Vida.

Other: It was discussed and decided that meetings will continue to be held on campus, in the evening at 6:00 pm Update on building move Committee Chairs still to be filled: Major Donors and Special Events EdVanDusden has resigned from the CAB

Former CAB member Mike Weiss joined Peace Corps. and is in Albania. * Please note the new time.