April 5th, 2012 CAB

4/5/2012 April CAB Meeting I. a.

Welcome and Introductions­ Susan Giannettino 6:05 PM CAB members in attendance: Camille Oldenburg, Maria Trebby, Mary Reiman, Marshall Brezonick, Susan Gianettino, Paula Brown­Sinclair, Frank Zang. Michael Zuzel, Kelly Palmer, John Hess, Emily Walton, Kristin Mathews, Pat Johnson, Cornelia Sprung, Paul Stribling, Randi McDermott

b.

New CAB member Don Winiecki has resigned for personal reasons

c.

The recent web site update now provides past CAB meeting minutes. If any member has not sent their picture or bio/resume please send to Del Rae. II.

Approval of minutes from December 2011 meeting & Approval of February 2012 CAB Retreat notes a.

Approval of December Minutes­ Susan Giannettino motioned, seconded by Paula Brown­Sinclair b.

III.

Approval of CAB Retreat Notes­ Camille Oldenburg motioned, seconded by Maria Trebby Top­line #’s for April one­day drive

a.

The one­day drive on April 4, concluded with $170,000 raised and 1700 new members.

b.

BSPR used ACD, an incoming phone answering company, with PCI level 1 security.

They do require a per minute charge for every pledge taken, and came to a cost of around $3500. 30 calls were dropped during the drive but ACD was able to capture every phone number. We are now able to follow­up with those calls that were dropped. c.

There was some concern with the CAB regarding not using a local phone answering service. Maria Trebby mentioned she is worried about the negative impacts of not using a local service. d.

Another concern was the inability to use volunteers. The regular room we use for volunteers to answer phones in is no longer available due to BSU classes and will not be accessible for the Fall drive either. Frank Zang mentioned the Alumni Call Center as another option for the future but is unsure if they have the capacity and technology we need. BSPR realizes volunteers are very important and we have to keep them engaged. Ideas include event tables and sending them out around the city to advocate during pledge drive.

IV. i.

Retreat Task Force Updates Programming­ Mathews/Stribling

4/5/2012 April CAB Meeting ii.

Notes from their meeting are in the retreat notes packet.

iii.

The goal of growing public insight network in Idaho. The first “line of defense” will be to use CAB member expertise to gather information.

iv.

First step will be to create an interview questionnaire for CAB members. Sadie Babits helped with the questionnaire, and it will not be shared with everybody until they test the questionnaire within their group. They then plan on reaching out to the entire CAB.

v.

Goal to get the small groups questionnaire done this week, move onto the CAB, and then follow­up with Paul and Sadie to see how they can use the tool. vi.

Mary Reiman asked what the tool will be used for and Paul explained for on­air announcements and it will be online permanently through the Local Journalism Center w/ Earthfix based out of Oregon Public Broadcasting (OPB). Through our involvement we are able to take advantage of the OPB employee assigned to mining the database of information.

vii.

Aaron Kunz did an experiment a few weeks ago to see if Idahoans would pay more for renewable energy. He is our shared reporter with IPTV, and he finished the story today (4/5/12) that was a result of this experiment. Paul adds that the neat thing is quality over quantity. Only about five respondents from Boise and a few outside of the area out responded, but of just those it completely framed the story. He even used one of the participants in his story and said his big takeaway was that he got more respondents willing to pay more but not much more.

Mary Reiman asked how often this will happen and Paul answered as needed. Minnesota Public Radio has been doing it for 4­5 years at least and continue to update and improve the process b.

i.

Marketing/Communication­ Brezonick and Hess Marshall has provided the notes from the first committee meeting in March.

ii.

BSPR provided many numbers, and the committee discussed basic programming strategy. The next step will be to look at promotion plan and the 4 P’s: Product, Price, Place and Promotion. Price being the value we place on the service we provide.

iii.

Paul Stribling will provide a strategy document to be able to determine our target audience which will be used in underwriting as well.

iv.

They will evaluate BSPR’s current promotions and accessibility to reach outside markets through the web.

v.

Another meeting is planned for mid April and Marshall has committed to John a Marketing plan to be provided by the beginning of May. The goal is to create a strategy and help staff with execution of the plan.

4/5/2012 April CAB Meeting vi.

Marshall mentioned the average donation is $105, and rather than trying to extract more money from those current donors, want to grow membership as a whole. If we push information out, we cannot have a conversation with the public. We want to engage through social media, and need more of the two­way conversation.

vii.

The goal is to have a full media strategy that plays along with our advocacy and sustainability strategies. c.

Advocacy­ Fotch/Hess/Walton

i.

They met over a conference call and talked about what is advocacy, why are we doing it, and what is the scope?

ii.

They started with the idea of pulling the message from the 170 Million Americans Campaign for continued funding of public broadcasting.

iii.

Methods of advocacy messaging include different ways of talking to people, creating a group prepared to email their congressman when necessary, have a congressman tour our building and making sure his constituents talk.

iv.

Camille wonders about the legality in advocating to politicians. John adds that as long as station resources are not used it is legal.

v.

John talked to 170 Million Americans and was able to obtain the list of Idahoans that opted in to advocate for public radio vi.

Susan Giannettino is disconcerted about people not realizing things are happening in congress. While we have conservative representatives, they may not be opposed to public radio, rather deficit and spending.

vii.

Camille wonders if any of our representatives are donors. John does not know but will say there are many local leaders that are donors.

viii.

Marshall Brezonick mentioned not to confuse Advocacy with Lobbying. Active ESPOUSAL d.

Sustainability­ Palmer and Austin

i.

“Fund­rising” committee is focused on identification and cultivation aspects of raising funds. They are in the process of obtaining names from CAB members to leverage as appropriate.

ii.

Sustainability will benefit from the Marketing and Communication committee to see how everything is intertwined.

4/5/2012 April CAB Meeting iii.

Micah has placed BSPR on the docket for his Rotary Club and the Chamber of Commerce in Jerome, ID.

iv.

Kelly has been busy revamping the external presentation using the book Presentation Zen. It focuses on evoking emotion in a presentation, clarifying what is our point, why is it important stress why it matters, and using visual elements of the various ways they can help us.

As soon as it’s finalized it will be ready to be taken on the road.

v.

Kelly began talking with Adrienne Zachary about a systemized a tour for potential donors. By December Kelly would like to have completed at least three tours that will juxtapose our current situation with the new one. May require demos. vi.

Kelly has brought the confidentiality forms that give each member the ability to find out who our current Broadcast Society members are. The list contains their name and location.

Please be careful as soon as you hand her the confidentiality form.

V.

Discuss next steps for Task Force teams a.

Susan Giannettino mentions CAB should keep the energy going from the retreat and stay engaged in committees. She is pleased that every member has gotten involved in a committee.

VI.

Nominations Committee­Susan Giannettino a.

The new nominations process was created last year in accordance with the by­laws. At that time Susan led the committee and since she is now chairman the nominations committee is now run by Mary Reiman. Don Winiecke and Janice Fulkerson will need their spots filled soon.

The goal is to have a list of potential members this summer. Janice will be rotating off after her two, three­year terms. b.

Camille Oldenburg mentions we wanted to be continue to aim for diversity among new members. c.

Susan Giannettino adds that many people were disappointed when they didn’t get chosen during last year’s CAB member selection. She does not want to turn down 20 people for 2 spots, so it is on the current CAB members’ shoulders to find new members. d.

John Hess reminded the committee to refresh the matrix.

e.

Frank Zang offered to help find students. Emily Walton, Cornelia Sprung, and Randi McDermott said they will join the nominations committee.

VII.

Station Reports a.

StateImpact Idaho,

4/5/2012 April CAB Meeting i.

The first legislative season was finished with the team. BSPR received great accolades from the public of the coverage they provided and the question now is what to do with them.

They are in the process of creating a 90­day work plan focusing on the impact in the communities based on what the legislature passed.

ii.

Ideas for our reporters to follow­up on can be sent to John Hess.

iii.

NPR will be here later this month to touch base with our reporters on their training including Ken Rudin and Elyse Hugh.

iv.

BSPR has had three gatherings in Sun Valley. Two events focused on StateImpact. Each event had different attendees with one high capacity donor group, a community­focused group at Sun Valley Center for the Arts, and another at a home including students and teachers. Kelly Palmer is in the process of following up and a few who attended have already given a gift. Ken Rudin was the guest personality at all these events.

v.

The StateImpact employees are Emilie Ritter Saunders, online reporter, and Molly Messick, on­air reporter. Paul Stribling mentions they have been switching bath and forth. Susan Giannettino was in New Mexico and heard Molly Messick on the national news several times. b. i.

EarthFix

The event collaboration between BSPR and IPTV was in March. It focused on and environmental advocacy and audience members pitched story ideas to a group of local, and regional reporters including Rocky Barker from the Idaho Statesman and our own, Aaron Kunz.

ii.

Maria Trebby adds she wished Earth Fix had been recorded to be used as a teaching tool. c.

i.

Scoff Graft is our new Morning Edition host. Paul Stribling used to work with him at North Carolina Public Radio where he held the position as Morning Edition host for eight years.

He describes him as a great communicator and is excited to be in Boise. He hopes to be on­air by end of next week and Paul says we will notice a difference. Adam Cotterell will go back to being a general assignment reporter. d.

i.

Personnel

Capital Campaign­

Continuing to meet with people 1 on 1 and have placed calls out to folks who could be potential namers of the studio. They have prepared a naming opportunity, still awaiting final approval. If it’s a company there would be an on­air component, especially with those who have been on the radar screen in the past.

4/5/2012 April CAB Meeting ii.

In the past month Kelly has been reaching out to Broadcast Society members, the annual giving club of at least $1000 in a calendar year. She has been sharing the vision, taking them upstairs, letting them know what portion of our income comes from donors, and what we need for the broadcast center. Overall feedback has been positive, continuing to cultivate and engage. She had a talk with three lead donors about reaching out to doctors, as well as an open house/hard hat tour. She has a goal to do something by the end of August with a fundraising element present or at least laying the groundwork.

iii. iv.

John likes the idea of an auction.

Building update: Construction done by March 2013, and staff moved by the beginning of June 2013. e.

i.

Board members at events

CAB members were present at EarthFix, Mary and Maria volunteered at Fettuccine Forum, and there are many other opportunities to see an event and “actively espouse” CAB meeting over 7:34 PM