CAB Meeting Approved Minutes March 2020

Community Advisory Board Meeting Tuesday, March 10 12:00 – 1:30 PM Ron and Linda Yanke Family Research Park 220 E. Parkcenter Boulevard, Room 700 Board Members in Attendance: Julie Adams DeFord Monique Bettencourt Tyson Chaplin Leon Smith Susan Bechdel Bill Vasconcellos

Laurie Ahern Mark Wheeler Andy Huang Teresa Yragui Tom Jans

Board Members Attending via Telephone: Jennifer Martinez Bob Otton Chris Brag Paul Ries Board Members Not in Attendance: Jeremy Woodson Shelley McEuen Dennis Hall

Laura Bond David Lombardi

Staff in Attendance: Tom Michael, General Manager Bethany Taylor, Membership Larry Newton, Underwriting

Chelan Lippincott, Major Gifts Valerie Hadley, Office Manager

Kristin Jackson, Membership Paul Stribling, Programming

Call to Order: Laurie Ahern called the meeting to order at 12:05 pm.

Approval of the Previous Minutes: Review, discussion, and approval of CAB minutes from January, 2020 meeting (Laurie Ahern).

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Committee Reports Executive Committee (David Lombardi): The committee met the week of March 2nd to draft this meeting’s agenda.

Governing Committee (David Lombardi): Not in attendance but sent notes for bylaws:

The Governance Committee has been considering a proposed amendment to the BSPR Bylaws that was presented at the last meeting. I received some additional input concerning the proposed amendment after that CAB meeting that I have not yet addressed with the full committee.

The Governance Committee will have a full report and proposed amendments completed and delivered in advance to the CAB in time for consideration at the next CAB meeting.

Nominating Committee (Teresa Yragui): Meetings start in April and asked for thoughts on potential new members.

Fundraising Committee (Kendal Shaber): Kendall out but minutes were included in packet. Teresa asked Kristin for any additional updates. They did talk about drive and broadcast society event. Chelan spoke briefly about Broadcast society event. Sent take away notes and we were happy with event. Will do it again next year. Kristin said December and Fall drive were above drive and prepping for Spring drive. We are going over scripts and opened those up for review to anybody interested.

Advocacy Committee (Julie Adams DeFord): Minutes attached April 30 is next meeting. More info from Paul working with contact in Ketchum and Laurie is in contact with the Sun Valley Arts Crafts fair in early August. Maybe have a no n-profit booth, rather than having people in attendance for entire event. Also for sheep festival. Teresa asked about Canyon County Fair, but they want someone there all the time for entire fair.

Programming Committee (Any Huang): Andy discussed meeting with Paul and talked about how to get better feedback through the station and back to program committee.

Laurie asked about new member committee assignments and Monique Bettencourt has chosen to be on Advocacy Committee and Leon Smith is waiting for guidance once he is better informed of needs.

Local programming (Laurie Ahern & Tom Michael) Paul Stribling moderated presentation with Carl Nielson with Radio Research consortium Collects and obtains Nielson ratings. Trends are not unique to us, but like every other station.

Carl: Quick look at two stations. RRC has contract to get lower rates for public radio stations. Survey’s conducted twice per year. 2-12 week surveys per year. Using a diary and asked to be in a survey, if agree you receive a 7 day diary to fill out survey. Larger markets that are measured through a meter that picks up stations. Smaller stations do this through the diary.

Basics on ratings: Cume: cumulative audience, # of different people listening for at least 5 minutes.

TSL: Time spent listening certain # of people and how long did they listen.

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AQH: Average quarter hour Rating is Cume number by percentage of population.

What is the sample size for the region? About 1300 Able to see Twin Falls data, data trailed off after elections and then dropped off.

Station Report (Tom Michael) Did annual evaluations, Primary races tonight in Idaho.

We’ve also had coverage in staffing for live programming and flexibility to Underwriting. Have almost zero loss of revenue for UW. MWNB news with affiliate structure, grant info after patch of updating grant info. Tech updates in first of the year with new servers due to Murdock, but had some difficulties with hardware that wasn’t compatible. Avocent had some issues, and needed to be address. KBSS poor single and patched to fix.

NPR reporter, Tom Goldman, at Big Sky Basketball tourney to see how crowds are dealing with Corona Virus. Business contingency plans on corona virus issues. Tom attended NPR in LA at Marketplace and it was a very intense serious meeting. Went to KPCC (largest public radio in LA) Airtalk show and got some ideas for Idaho Matters. News and programming have to do some trading for staffing. Now working on same with Corona Virus issues. Need to figure out daily programming needs, remotely. CPB reached out to us and asked how MWNB has been covering this. We had put it on our station and website and they want to let legislature know that we are using public funding appropriately.

Finalized the new Senior Business Manager, but still waiting on background and final approval.

Had an excellent event “Moving Target, Shifting Gun Debate” with Heath 4/4/20, Teresa heard good feedback from event at Cider Wines.

Another Round with George Apprentice, “Pass the Mic” Tom and Chelan went to collaboration with NPR in Dallas to talk about joint fundraising with NPR. Better harness the power of all public radio stations and be able to track and find interested members.

Upcoming Storyfort as part of Treefort the week of 3/21-3/28.

At KPCC they are seeing a softening of weekend listening because they are listening to podcasts instead of listening on schedules.

Larry Newton to discuss: Upcoming Storycorp trip. 4/26-5/31 looking at different venues.

Background with SC is funded by CPB but they need a natural connection with local NPR station. We’ve been working on lodging for 3 FT staff in Boise for 5 weeks. 4/29 they will begin recording sessions and record 5-6 days per week, through 5/29. This is the 3 rd time we’ve had them. 2009 at Grove, 2013 at City Hall and this time we’ll have the trailer at JUMP. Quick timeline, begin promos at end of March and will open up reservations in mid-April and will book 2.5 weeks of time. On May 1 we will open up recording session for last two weeks. Would like a diverse representation of the community. If you have a great interview candidate, let us know. BSPR has 6 slots reserved right now. Laurie mentioned Japanese Americans that were in Minidoka internment camp.

In 2013 Larry’s wife interviewed her mother and it was a very interesting story. Doesn’t have to be someone famous, just someone with a story.

LEGACY GIFT: at last meeting we talked about budget cuts, and we also discussed legacy gift that we’d heard about but didn’t have info until early January. Can explain but will need confidentiality. Chelan explained that BSPR received 1.1 million dollars. The largest gift we’ve ever been given. Charles and Lorraine Childers only started giving in past 15 years and had stopped in 2016. Will be putting 750K into an endowment. This will help with more donations from those who like to give to endowments. Using 3 March 20, 2020

300K in special projects that need reinvestment. Chelan and Kristin are working on key campaign points and probably not until October.

Also looking at way to memorialize the Childers’.

Laurie appreciates the staff taking their time and being good stewards of the gift.

Old Business / New Business / Good of the Order Tom ran 12th and final marathon in LA. Start at Dodger Stadium and end at Santa Monica Pier.

Next meeting is 5/12/2020. Laurie adjourned the meeting at 1:27 pm and thanked the new CAB members.

Lunch will be served. Please RSVP to ValerieHadley@BoiseState.Edu if you need to attend the meeting via telephone.

Dial 208-426-7330 and use passcode 654789 to join the conference at noon.

Reminder of 2020 CAB meeting dates: May 12, Jul 14, Sep 8, Nov 10

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