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BMW Group THE NEXT 100 YEARS: The centenary year Centenary leitmotif and new BMW Group corporate identity. The motto of the BMW Group’s centenary celebrations is THE NEXT 100 YEARS.
Throughout its history, the BMW Group has been a pioneering force with a
an arrow. The four elements in the design represent the four key character-
clear focus on the future. This same approach will also be at the centre of its
istics of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success.
centenary activities, which first and foremost shine a light on what lies ahead.
They also reflect the diversity of the company, its brands and its employees.
This commitment to the future and to progress is clearly expressed in the
The BMW Group website, www.bmwgroup.com, has been comprehensively
new corporate identity and website. The corporate identity includes a new
updated, with new technical features and contents delivering the full range of
emblem, which consists of three interlinking triangles that combine to form
the latest forward-looking online communications.
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